MxMIndia

Category: MARKETING

  • Mortein’s fastest solution for 100 per cent faster dengue protection

    Mortein gets Madhuri Dixit o promote new brand offering

    By A Correspondent

     

    In the silver jubilee year of launch in India, Mortein has announced Madhuri Dixit Nene as the face of its ‘Insta’ range of liquid vaporisers. The alliance is aimed at creating a partnership between Mortein and the leading actress to create an awareness about the menacing mosquito threat, especially dengue.

     

    On the announcement, Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home said: “We are pleased to announce Unicef Goodwill ambassador, Madhuri Dixit Nene, as our brand ambassador for Mortein Insta. Madhuri exemplifies the contemporary Indian mother who is always on a look out for a faster and an effective solution to protect her family from diseases. We believe Madhuri will inspire mothers across the nation to choose a 100% faster solution against vector-borne diseases. This year we are happy to announce a new Tulsi fragrance within our range of Liquid vaporizers which will be available for INR 72/- for 35ml and 49/- for a chotu refill pack”.

     

     

  • The new campaign shows how an exciting ride on the new Discover makes you as ‘zindadil’ as in your younger days

    Bajaj Discover campaign celebrates the boy in every man

    By A Correspondent

     

    Discover from Bajaj Auto, has released a new campaign that has been conceptualised by Mullen Lintas. Bajaj Auto had recently re-launched the Discover with an upgraded Discover 125, and an all-new Discover 110.

     

    The new Discovers carry forward that legacy of exciting performance with an all-new long-stroke engine. It also has the additional advantage of exciting looks with first-in-class LED DRLs, first-in-class digital instrument display panel, all new stylish graphics, and a host of other style and performance upgrades.  The new campaign shows how an exciting ride on the new Discover makes you as ‘zindadil’ as in your younger days.

     

    Said Sumeet Narang, Vice President – Marketing, Bajaj Auto: “Discover is our brand which offers an energetic and spirited riding experience to daily commuters. It differentiates itself from the rest of 100-125cc commuter brands by offering a more fun bike to our customers who see themselves as hard working family men burdened with responsibilities. Finding a relevance for Discover’s promise of performance was critical. Immersions with family men between 30-40yrs in large and small towns helped us arrive at the brand insight of how the boy in every man is always alive. Discover’s spirited riding can help him come out, once in while”

     

    Added Ayyappan Raj, Executive Vice President, Mullen Lintas: “It’s quite an important and significant campaign for us, considering the task of reintroducing brand Discover. The brief from the brand team was about how the new Bajaj Discover with stylish features, powerful engine brings out the youthfulness in the rider and that’s exactly what we have managed to capture with ‘Bano Zindadil’. There’s a lot of activities planned across media, ensuring this idea travels to a larger audience.”

     

     

  • The TVC which has been derived from the official music video of Woofer, featuring Dr. Zeus, Zora Randhawa and Nargis Fakhri was aired on electronic and digital channels

    Kingfisher stirs up a musical storm for ‘Woofer’

    By A Correspondent

     

    Kingfisher Storm, the latest offering from United Breweries Limited, launched its first TVC in association with Woofer, the hit Punjabi song produced by BeingU Music. The song kicks off BeingU Music’s initiative, ‘Global Punjabi Movement’, to put Punjabi music on the global map.

     

    Commenting on the association, Gurpreet Singh, Assistant Vice-President, Marketing, United Breweries Limited, said: “’Woofer’ is a spectacular collaboration of international artistes coming together for a groovy ‘Punjabi Global’ single. The genre and Woofer’s music video resonate well with Kingfisher Storm’s attitude and style. Storm stands for all that is trending and spirited. The youth continue to seek content, relevant to their taste, and Storm’s association with ‘Woofer’ is sure to hit the sweet spot. We expect this song to be the ‘hit song’ at every party.”

     

    Advertising agency Triton Communications has executed this campaign along with the requisite communication for Kingfisher Storm’s launch and promotion. Talking about the journey, Virendra Saini, Executive Director, Triton Communications said: “We have been associated with Brand Kingfisher for more than a decade, and with every new brand launch there is an attempt to engage the audience, in the most relevant way possible. The latest association with this international super hit music video has been a successful one. This song has the swag factor, which is a perfect fit for Kingfisher Storm, for it resonates well with today’s youth and their confident style. The peppy music video ‘Woofer’ amplifies this association, which is in line with its brand values. Within 48 hours, the music video became a huge success, with 10 million views. Till date it has garnered more than 41 million views, and still counting. Working on the campaign was a unique experience. This gives us, and the brand, a push in the right direction.”

     

     

  • Milind joins Cargill India from Times Group (BCCL) where his last assignment was as Director Response

    Milind Pingle appointed Director at Cargill’s food business

    By A Correspondent

     

    Cargill’s food business in India has announced the appointment of Milind Pingle as Director, Sales & Marketing. He joins Cargill from The Times of India group where his last assignment was as Director Response. Pingle has also worked with organizations such as Hindustan Coca-Cola Beverages and Perfetti Van Melle India.

     

    Commenting on his appointment, Deoki Muchhal, Managing Director, Cargill’s food business in India said: “We are delighted to welcome Milind to Cargill family. His immense experience in the field of sales and marketing across renowned consumer organisations will be a great asset for us and I believe his knowledge and capabilities will add tremendous value to our ambitious growth strategy, helping the company in its journey of becoming the leader in nourishing people.”

     

     

  • The key services provided by ZtoA will include Activations, Rural Communications, Retail and Events

    Triton Communications launches ZtoA Marketing Solutions

    By A Correspondent

     

    Triton Communications has launched ZtoA Marketing Solutions with Preeti Sawarkar as its CEO. The new agency will address the demands for effective and creative solutions for BTL, Rural Marketing Communications and Events,

     

    Preeti Sawarkar

    Commenting on the launch, Sawarkar said: “The market needs innovation. Traditional practices find no place in challenging times like these. As the name suggest, ZtoA is a reverse way of solutions thinking. It is a bottom up approach of thinking, moving away from conventional mediums to innovation. The key services provided by ZtoA will include Activations, Rural Communications, Retail and Events.”

     

    Said Ali Merchant, Founder Director of Triton on the setting up of ZtoA: “We are happy to have Preeti Sawarkar lead the business as CEO.  She possesses 16 years of rich industry experience and we are certain that she is fully equipped to take this business vertical to the next level, providing relevant and cost effective solutions to our current clients and also a host of new clients we look forward to serving in this space.”

     

     

  • Through this campaign, Facebook showcases how people are using Facebook in meaningful ways to do things that matter to them

    Facebook connects with users via inaugural brand campaign

    By A Correspondent

     

    Facebook has launched its first integrated marketing campaign titled ‘Live What You Love’. For the campaign, it has partnered with Wieden+Kennedy Amsterdam, to uncover commonalities in which the community is using Facebook and how the platform enables them to expand their lives and interests by connecting them to like-minded people, by surfacing the latest updates and information about their interests, or by providing a platform where they can explore and be more.

     

    Rolling out across TV, print, outdoor, cinema and online, including Facebook, the campaign, notes a communique, brings to life stories of people who are passionate, optimistic and constantly looking for ways to be better at their individual interest areas. The four films, out of which two are out – Sunny and Neha, depict unique stories of people doing extraordinary things that you wouldn’t normally associate with their archetypes. Similarly, the campaign idea when extended to the print and OOH executions, shows how diverse people and communities leverage Facebook to explore their passions.

     

     

  • Mullen Lintas has created the new film, delivering on brand’s thought of exhibiting the limited edition as the most desired gift, one can give to their valentine to express their profound love

    Mullen Lintas conceptualises ad film for Vivo V7+

    By A Correspondent

     

    To celebrate the season of love, Vivo India roped in designer Manish Malhotra to design V7+ limited edition. Mullen Lintas has conceptualised the ad film for this limited edition. The agency bagged this project, following a competitive multi-agency pitch.

     

    Said Kenny Zeng, CMO, Vivo India: “Vivo has always believed in delighting the customers with its product and design innovation. With the launch of V7+ Manish Malhotra Limited Edition, we are providing an opportunity for consumers to express their love in a more elegant and captivating manner. The ad film conceptualized for this limited edition beautifully captures the endearing emotions of finding the perfect gift for your valentine on this Valentine’s Day.”

     

    Added Shriram Iyer, President and NCD, Mullen Lintas: “Vivo wanted us to create a film for their V7+ Valentine’s Day limited edition phone that should stand out in the clutter. When we looked at the task deeply, we realized that most of the men fail to impress their women with poor gift choices. So the idea was crafted to assure guys that this is the ultimate gift for their Valentine and in the same breath it assures women that they will be swept off their feet.”

     

     

  • The appointment followed a multi-agency pitch held in Chennai

    Happy mcgarrybowen wins integrated creative and media mandate for BharatBenz trucks and buses

    By A Correspondent

     

    Happy mcgarrybowen has been selected by Daimler India Commercial Vehicles as the agency on record for its BharatBenz brand, known for its range of modern trucks and buses. The appointment followed a multi-agency pitch held in Chennai.

     

    Happy mcgarrybowen, the creative agency from the Dentsu Aegis Network, has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand. The brand will be handled out of Happy mcgarrybowen’s Bangalore office.

     

    On the partnership, Rajaram Krishnamurthy, Vice President- Marketing and Sales, Daimler India Commercial Vehicles (DICV) said: “We are happy to have Happy mcgarrybowen on board. We will be reaching out to more and more customers in the coming years, and we are counting on their expertise to deliver successful integrated traditional and digital campaigns for BharatBenz.”

     

    Added KartikIyer, Chief Executive Officer, Happy mcgarrybowen: “It’s been a year of automobile account wins for us at Happy mcgarrybowen. First 2-wheelers, then 4-wheelers and now 14 wheelers. It’s an honour to be chosen to work on a brand like BharatBenz. Their patience to get the right solution and their appreciation for quality is something we have already enjoyed in the short span of working together. We are extremely positive about this partnership and we look forward to growing their market share in the country.”

     

     

  • Series to go LIVE on Total India’s Facebook page from February 14, 2018

    Total turns the spotlight on achievers in latest brand campaign

    By A Correspondent

     

    Total Oil India has launched the Total Hi-Perf Ride for Legends series– a challenge which sees four moto-vloggers discover the unhailed legends of society.

     

    Speaking about the initiative, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said: “Through Total Hi-Perf Ride for Legends we aim to enhance our presence and engagement through the digital medium. This is an interactive composition of branded content, which will target the auto enthusiasts and everyday riders. The campaign will also bring to life how the product not only provides protection and optimum performance to the bike’s engine but also ensures a joy of riding for the biker. This campaign aims to serve the dual purpose of encouraging the biking community to explore our country and discover these unrecognized heroes in our society. These powerful and empowering stories needed a platform and we at Total India are glad to provide them with the same.”

     

     

  • VBontheweb is currently available to download on Android and iOS platforms

    Vikram Bhatt launches his OTT offering – VBontheweb

    By A Correspondent

     

    Director and writer Vikram Bhatt announced his venture into the digital space with the launch of his OTT platform called VBontheweb. The platform brings forth a theatre on the web, a concept where one pays only for the premium show one wishes to binge watch. The app was launched on the platform hosted by Brightcove and has been developed by Ecreeds.

     

    The platform allows users to buy a pass to watch a show/entire series for a nominal fee of Rs 18. This is the first time in India that the viewers would get to pay for particular shows only which they desire to watch and not the entire application.

     

    Said Bhatt:“We are not leaving any stone unturned to making it big for VBontheweb app. Our digital venture premiered Untouchables which is special to me because it my daughter Krishna’s directorial debut, and it makes me feel extremely proud. Digital is the future and it has arrived, we are ready to seize the day.”

     

     

  • The TVC is produced by Anand Karir, Director, White Script

    Wagh Bakri’s Mili Tea bets on the consumer-retailer relationship in its latest campaign

    By A Correspondent

     

    For their latest campaign ‘Peeoge toh Janoge’, Wagh Bakri and DDB Mudra have shown brand ambassador Sakshi Tanwar in a new avatar. The agency has crafted the ad film with Sakshi playing a local shop owner – one of the biggest influencers in the lives of grocery buyers in India.

     

    Said Parag Desai, Executive Director, Wagh Bakri Tea Group: “Mili is one of the most well-distributed tea brands from our group. Its quality is liked and preferred by North Indian consumers as compared to our national competitors. We are confident that through the new Mili TVC we will be able to reach out to a larger audience”.

     

    Added Rajiv Sabnis, Executive Director, DDB Mudra Group: “We got down to the core benefits of the product and delivered it in the simplest manner possible. The convincing power of the retailer was proven in our market visits, so all we had to do was create an interesting conversation between the retailer and consumer. The product insight – that if you try Mili once, you’ll be convinced of its quality – was effortlessly integrated.”

     

     

  • The brand offers a wide array of switches and with the launch of the Home Automation Solutions

    Mullen Lintas celebrates laziness in latest film for Crabtree

    By A Correspondent

     

    Mullen Lintas Delhi has conceptualised the latest campaign for Crabtree to promote its Home Automation solutions. In this campaign, Mullen Lintas highlights how with Crabtree Home Automation Solutions, an eccentric billionaire celebrates laziness in its truest sense. While his maids and butlers are frustrated about feeling unemployed, the film playfully demonstrates the angst in them.

     

    Commenting on the creative strategy, Shriram Iyer, NCD and President at Mullen Lintas, said: “The campaign aims at launching Home Automation Solutions from Crabtree. The film plays out the life of an eccentric billionaire who has inadvertently put his maids and butlers out of work by getting various appliances automated. The heaters, the lights, the curtains – all function without any manual intervention.”

     

    Added Amit Tiwari, Vice President of Marketing at Havells: “At Crabtree, our efforts are concentrated in providing a premium and comprehensive connected smart home experience to our end-user customers. Fulfilling our promise of WhatALife experience, our solutions let homeowners personalize and tweak the scenes at home to their changing temperature, music, and lighting preferences. The shifting and thriving India demands a modern home and futuristic lifestyle and Crabtree is here to fulfill them.”