MxMIndia

Category: MARKETING

  • Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has a 25-year track record of partnering with several successful brands

    Virendra Saini takes over as ED & Head of Triton, Mumbai

    By A Correspondent

     

    Triton Communications has elevated Virendra Saini to lead its flagship office in Mumbai.

     

    Commenting on the move, co-founder Munawar Syed said: “We have always believed in nurturing homegrown talent and recognising potential leaders. Virendra has been with us for the last 22 years and I have watched him grow in capability and stature. I am confident our Mumbai operations will thrive under the fresh, energetic leadership that Virendra will provide.”

     

    Added co-founder Ali Merchant: “Virendra is a true Tritonite with a deep understanding of the Company’s core strengths. He is an ideal flag-bearer of Triton’s largest operations. His knowledge and ability to effectively partner with our clients in enhancing their brand value and market shares have earned him his stripes. I know Virendra will not spare any efforts to move the needle, and build our Mumbai office into a stronger, more resilient force, not only within our network, but in the industry we operate in. With him, it’s not going to be business as usual”.

     

    Said Sahi: “It is an honour to be entrusted with the mandate for our largest operation. We are a brand that has made many brands famous against well-established competition. Many of them have gone on to become household names. My agenda is to drive growth by partnering with new brands and working with existing ones that are ambitious to make it to the big league.  We are fortunate to have long standing and existing relationships with our leading clients. I would like to further consolidate, nurture and strengthen these relationships to help our clients achieve their business and brand objectives.”

     

     

  • #BechneWalaPrice campaign is aimed at highlighting the hassles a used car seller goes through including contacting multiple buyers and the endless pain of price negotiation with each one of them

    Boman Irani endorses #BechneWalaPrice proposition for Cars24

    By A Correspondent

     

    Cars24 has rolled out its second TVC recently starring actor Boman Irani.

     

    Speaking on the new TVC, Vikram Chopra, CEO and Co-Founder, Cars24, said:“The unstructured nature of the used car market in India often leads to online buyers or local businesses quoting random prices to customers. With this TVC we hope to support more customers to get the right value for their car in a more efficient and hassle-free manner.”

     

    The 360-degree campaign will run across all national TV channels with a strong presence across digital mediums including Facebook, Google and YouTube.

     

  • The business will be handled out of the agencyÂ’s Bengaluru branch

    Soho Square wins Medlife mandate

    By A Correspondent

     

    Soho Square Bangalore has won the creative mandate for MedLife. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife in a journey to simplify healthcare by making the entire experience a seamless process. The business will be handled out of the agencyÂ’s Bengaluru branch.

     

    Said Tushar Kumar, CEO, MedLife: “We’ve always wanted our customer-facing communication to be easier, more joyous and for it to put a smile on faces. We wanted to drive home a short and simple communication to our potential customers that MedLife stands for the best ethics, best pharmacy practices, best service and most honest prices. Being a customer-centric company, this definitely had to be part of our first mass marketing campaign!”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square India said: “It is exciting for us to work with one of the pioneer online pharmacies in India. We hope to play a role in helping them grow and prosper. While this is still a nascent category, it is one with tremendous potential; helping Medlife unlock this potential will be a very interesting journey for Soho Square.

     

     

  • Denim brand selects network for its media duties

    OMD India to manage media mandate for Levi’s

     

     

    Levi’s has appointed OMD India to handle its media duties. This follows a comprehensive review. The account will be managed out of OMD’s Bengaluru office with immediate effect. The appointment builds on the media network’s global relationship with the iconic denim brand that started in 2009 and has grown to now include over 25 markets.

     

    Said Priti Murthy, CEO, OMD India: “This win reflects our agency’s momentum in South India and also the quality of our global network’s campaigns for the brand since 2009,” commented. “We share a similar brand DNA – one that is deeply rooted in innovation, allowing us to pursue out-of-the-box solutions and deliver cut-through for such an iconic brand. We look forward to working with Levi’s and continuing the legacy of one of India’s most ubiquitous brands.”The mandate includes traditional and digital media as well as use of data to engage Levi’s customers.

  • It highlights a simple moment of truth that every individual relates to

    Savlon gives mothers their due in latest brand campaign

     

     

    Savlon, ITC’s leading health and hygiene brand, has unveiled its new brand campaign, ‘Bharosa Maa Sa’.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited:“It’s a lovely film. It makes mothers and children share the same emotion of love and trust.  The film stays true to the core brand promise of performance power and the healing touch of mothers.”

     

    The film directed by Shashank Chaturvedi of Good Morning Films is a montage of athletes, the pain they go through and the two things that keep them going – Mother’s love and Savlon. The TVC brings alive the narrative of gentle love and warmth of a Mother and Savlon’s promise of effective care.

     

    Added Kainaz Karmakar and Harshad Rajadhyaksha, CCO, Ogilvy & Mather:“The power of the film lies in the human insight that the first person we think of when we get hurt is our mom. Savlon salutes the healing power of mothers, because moms know how to heal with love and gentleness. This truth will connect across geographies and languages. Savlon shares some important qualities with moms. We heal powerfully and yet, gently.”

     

     

  • As Chief Communications Officer, Viraj would be reporting to co-founder & CEO, Bhavish Aggarwal

    Ola appoints Viraj Chouhan to head comms

     

     

    Viraj Chouhan

    Ola has announced the appointment of Viraj Chouhan as its Chief Communications Officer (CCO). Chouhan was most recently, Executive Director of Corporate Communications at MTS India.

     

    As Chief Communications Officer, Chouhan would be reporting to Ola Co-founder and CEO, Bhavish Aggarwal. Anand Subramanian, who was leading the Communications mandate thus far, will be moving into a new role within Ola.

     

    Bhavish Aggarwal, Co-founder and CEO at Ola, said, “I’m excited to welcome Viraj onboard to lead Ola’s Corporate Communications efforts. I’m looking forward to working with him to share the Ola story and vision across customers, driver partners, employees, and the nation and world at large! Our aim is to build Ola as a brand and organisation that every customer  identifies with and takes pride in.”

     

    Viraj Chouhan, on his appointment as CCO, Ola said, “I am thrilled to join Ola and be part of this growing internet conglomerate. Ola has not only positively elevated India’s mobility experience, but is also a key driver of our country’s digital economy at large. Ola’s mission of building mobility for a billion people will have a lasting impact on our nation’s development. And that is what makes the Ola story so inspiring and deserving, to be taken to every stakeholder and citizen. I’m eager to join the Ola team in this mission!”

     

     

  • This year, a multitude of region-specific locations, scenarios and characters were designed, alongside an original soundtrack with a modular composition, allowing seamless splicing with visuals

    ‘Year with Uber’ reveals interesting travel insights across countries

     

     

    Uber announced the launch of ‘Year With Uber’ - an interactive visualisation of the way people moved across cities. For this campaign, Uber and R/GA Singapore have collaborated to create interactive and shareable visualisations of the way people moved across cities in 2017.

     

    According to Sanjay Gupta, Head of Marketing, Uber India, the campaign aims to bring together data and moments, among them Indian cultural elements and festivals. “We are excited to launch a campaign that takes inspiration from the everyday experiences of our riders across over 100 cities in the Asia-Pacific region, including 29 cities in India.”

     

     

  • The ad film has been directed by award-winning film director Harvey B-Brown

    Scarecrow promotes Fresh Look with Disha Patani

    By A Correspondent

     

    Scarecrow Communication has created an integrated campaign for FreshLook featuring Bollywood actor Disha Patani. The ad film has been directed by award winning film director Harvey B-Brown whose body of work includes spots for Moschino, Lagerfeld and music videos for George Michael and Bryan Ferry.

     

    Said Anuj Mehtani, Vice-President, Scarecrow Delhi: “It’s really interesting to see how many categories are evolving from pure functionality to a desirable space, which is happening in the eye care category as well. FreshLook is set to tap with its fashion and lifestyle proposition and we are excited to be a part of this engagement process.”

     

    Added Raghu Bhat, Founder Director, Scarecrow: “The task is to create salience for colour contact lens and make it mainstream. We are talking to an audience craving for a daily dose of fame. The creative opportunity was to position eyes as the prime weapon of choice – where Freshlook colored contacts could be your fashion ally in the daily war against anonymity.”

     

     

  • The campaign highlights the long lasting ability of Panasonic alkaline batteries

    PV Sindhu endorses new battery range for Panasonic

    By A Correspondent

     

    Panasonic Energy has launched its new TVC for alkaline batteries featuring brand ambassador PV Sindhu. The campaign highlights the long lasting ability of Panasonic alkaline batteries and the superior performance as compared to ordinary zinc batteries.

     

    Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

  • TVC focuses on mothers’ constant worry about their kids health and a proposed solution to their worry

    Cipla promotes ActivKids Immuno Boosters in latest campaign

    By A Correspondent

     

    Mothers are constantly concerned about their child’s health. In order to ensure that their kids fall sick less often, they tend to worry on what their kids consume, sometimes even restricting their children that occasional indulgence. Capturing one of these many concerns that mothers have, Cipla has released a new TVC for their kids Immunity supplement ActivKids Immuno Boosters.

     

    Said Himava Nath, Head of Marketing for Cipla Health: “ActivKids Immuno Boosters by Cipla, a unique nutritional supplement for kids was launched in 2016. The idea was to support the moms who were constantly worried about their kid’s health by helping them build their kid’s immunity. The product was launched through the pediatricians to begin with as they are the guardians of the kid’s health. And we have received acceptance and appreciation from them.  We have also seen excitement from mothers about the brand and its innovative choco-bite format. We would now want to reach out to maximum no. of mothers across the country with this unique product to build immunity. Our TV ad is a follow up of the hugely successful #YesMom digital campaign. It is based on the consumer insight that out of worry for their kid’s health, mothers often say no. Immuno Boosters will help build immunity in kids so that moms can say yes more often.”

     

    The campaign was rolled out with a social experiment on the online page of Cipla highlighting the psychological impacts of ‘No’ on a child with a call out to mothers to take the Yes Challenge.

     

  • The business was won following a multi-agency pitch

    FoxyMoron wins digital mandate for Blackberrys

    By A Correspondent

     

    FoxyMoron has bagged the digital mandate for leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch.

     

    As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website maintenance and development duties. This entails strengthening the brand’s digital presence by showcasing their dynamic apparels and building a distinct brand personality.

     

    Speaking on the appointment, Ramesh Kaushik, Vice President- Brand Experience, Blackberrys said: “We, at Blackberrys, are proud partners in our consumer’s journey for success. As a brand we stand committed to our consumers, and hence need partners who are common to us in this cause. With a strong belief in good, relevant and useful content, our digital strategy is to break away from one-way disruption and engage consumers in co-created platforms. Just like Blackberrys wardrobe solutions, the heart of our digital strategy is in being ahead of times yet relevant, engaging our consumers in their journey towards success. Everytime. All the time.”

     

    The account will be managed from the agency’s North office. This win is a significant addition to FoxyMoron Gurgaon’s rapidly expanding client roster that already includes Motorola, Lenovo, Discovery Channel, Animal Planet, Wok To Walk, HOOQ and Pulse Candy, among many others.

     

    Said Gokul Pillai, Creative Director – North, FoxyMoron: “Knowing that they are in the business of making men look good, It’s going to be interesting working on this brand! We not only forward to building the brand, but have strong vision and values to back the motive. We are determined to align our expertise to steer the brand towards its goals and I’m sure it will be a memorable journey!”

     

     

  • Aims to become Top 5 player in the bath solutions space by 2020

    Kerovit leans on Anushka Sharma to promote brand offering

    By A Correspondent

     

    Kajaria Ceramics through its subsidiary Kajaria Bathware Limited has launche a 360-degree marketing campaign with Anushka Sharma who was recently announced as brand ambassador.

     

    Commenting on the new campaign, Rishi Kajaria, JMD- Kajaria Ceramics said, “The new India is confident and is ready to walk in step with the best in the world. Anushka Sharma is a very popular Bollywood actress and her style and skills have been appreciated by the audiences across the country. We are happy to do our first major campaign with Kerovit when the interest in her is at a nationwide high. With superior products and pan India presence, we are looking to double our topline by 2020 becoming an industry leader in the sanitary ware and bath solutions market.”