MxMIndia

Category: MARKETING

  • This mutual decision marks the end of relationship of almost four years in July this year

    Publicis Ambience parts ways with Ambuja Cement

    By A Correspondent

     

    Ambuja Cement and its creative partner Publicis Ambience have decided to mutually part ways. This mutual decision marks the end of relationship of almost four years in July this year between Publicis Ambience and Ambuja Cement.

     

    “When we started our journey together – the goal was to set stage for Ambuja to be counted among India’s Top 10 brands. We all knew that this task can only be accomplished over many years. Nonetheless our Khali campaign did go a considerable way to move us towards the goal. Together we have celebrated that fact that this campaign won accolades from every national and international award – be it for creativity or effectiveness. However, as we assessed the way forward, we understood that we have differences in our vision for the brand and the category and agreed that it would be best if we parted ways at this point in time,” said Srija Chatterjee, Managing Director, Publicis India.

     

    “It was a fruitful partnership. Khali certainly was a new high in our brand building process. Not only that it locked strength with Ambuja inseparably, but also took the brand to a new level,” said Vivek Deshpande, head of Brand and Marketing Strategy, Ambuja Cement. “However”, he added, “going forward, we have mutually agreed to part ways to explore a different approach to branding. My best wishes will always be with Publicis. I am sure, they will continue to turn out great work for their clients.”

     

  • Based on the investor profile, MOSL's advisory would suggest to achieve goals on how much money needs to be invested, for how long it needs to be invested and in which funds it needs to be invested

    MotilalOswal Securities has a ‘Tip’ for its investors

    By A Correspondent

     

    Motilal Oswal Securities Ltd has introduced a new goal-based investing product targeted to investors who are looking to invest in mutual funds.

     

    Speaking about the campaign, Rajiv Dingra, founder and CEO, WAT Consult said: “Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With MallikaDua as a part of the campaign, we are sure that the message will reach out to many.”

     

    Speaking on the same, Ramnik Chhabra, Marketing Director, Motilal Oswal said: “Our Target Investment Plan, i.e. TIP, is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way.”

     

  • Developed by Asatsu DK Fortune (ADK), the campaign is now on air across TV channels and digital media

    Honda unveils latest campaign for Activa 125

    By A Correspondent

     

    Honda Motorcycle & Scooter India Pvt. Ltd. has released the latest TVC for the ‘Frontastic’ Activa 125 automatic scooter. The‘Make life 1-2 ka 5!’ campaign celebrates how today’s young professionals maximize the excitement in their life with powerful Activa 125. Developed by Asatsu DK Fortune (ADK), the campaign is now on air across popular TV channels and digital media.

     

    Said Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd: “The Honda brand is today synonymous with scooterisation. When we launched Activa 125 in 2014, the key communication objective was to showcase how Indian customers could now Step Up in life with Activa 125 (which was then India’s first 125cc automatic scooter). With the new ‘Make Life 1-2 Ka 5’ campaign, Honda is strongly communicating its 125cc advantage to the TG i.e those ambitious young working professionals who want to make a powerful style statement on the go.”

     

    Added Subroto Pradhan, Managing Partner, ADK Fortune Communications: “Today’s young professionals don’t want to be stereotypical. Constantly looking for newer trends, they love to make a statement with what they ride. Especially when it is a ‘frontastic’ stylish looking scooter-The Activa 125.”

     

  • The film reflects a regular scenario in the household of every young working woman, who struggles to find time to indulge herself in elaborate skin care rituals

    Medimix unveils campaign for new face-wash

    By A Correspondent

     

    Medimix has launched its latest television commercial conveying the message that Medimix Ayurvedic facewash with six essential herbs is the only way out of being guilty for ignoring the skin. “We were driven by the brand’s potential to reach out to the consumers in a category that is relevant to the segment and aptly addresses the need-gap,”said Murari Srinivasa, Head Marketing & New Product Development, Cholayil Private Ltd.

     

    Metal Communications is the creative agency for brand Medimix and the creator of this film. Added Ambarish Ray, COO, Metal” “Together with the Cholayil team, we started the process of re-crafting the Medimix brand nearly four years ago, and this the latest work to further the Nothing Better Than Natural theme.”

     

    Speaking on the campaign, Pradeep Cholayil, Chairman and Managing Director of Cholayil said: “Medimix has been a household name as one of the most trusted Ayurvedic brand for decades because the natural way is ideal for long-term skin benefits as extended by product portfolio. We hope to give our patrons and customers with products that are ideally suited to the needs to the modern generation.”

  • Uses interactive storytelling to highlight term insurance plan as an easy and viable option for better future planning

    Canara HSBC Oriental Bank of Commerce Life Insurance unveils latest campaign

    By A Correspondent

     

    Life insurance company Canara HSBC Oriental Bank of Commerce Life Insurance has launched a new TVC for its iSelect Term Plan. It has been designed and conceptualised by Leo Burnett.

     

    Launching the TV campaign Shalabh Saxena, Chief Operating Officer, Canara HSBC Oriental Bank of Commerce Life Insurance said: “Life insurance is an emotional decision as it is an effort by an individual to keep his family protected from uncertain risks of life. So an informed decision is a must. In line with this, our latest commercial aims to inform consumers about the significance of term insurance plan apart from the lower rates the iSelect Term Plan offers. The tone of advertisement is educative in a very entertaining way while still conveying the affordable premium rates offered by iSelect Term Plan”.

     

  • Bang in the Middle has a task to build an image for UP Yoddha as a team in PKL

    Bang in the Middle bags creative and digital mandate for PKL team UP Yoddha

    By A Correspondent

     

    Bang in the Middle will be responsible for the launch and creating fandom across communication mediums for UP Yoddha, the new team in Pro Kabaddi League Season 5.

     

    Pro Kabaddi League is a franchise-based professional kabaddi league in India, consisting of 12 teams. PKL in its fifth edition will kickstart from today (July 28) and the final is scheduled to be played on October 28. The league will be broadcast on Star Sports.

     

    Bang in the Middle has a task of further build an image for UP Yoddha as a team in PKL.

     

    Said Vinod Kumar Bisht, AVP, GMR Sports, owners of the franchise: “From its very first season, PKL has made a mark and got the kabaddi  enthusiast follow it like a religion. GMR Sports is happy to announce its team UP Yoddha in the coming season. UP We are more than happy to welcome Bang in the Middle aboard to begin the journey with us.”

     

    Speaking on the win, Naresh Gupta, Managing Partner and CSO, Bang in the Middle, said: “UP Yoddha is a prestigious brand to work with. As an agency we are kicked about the idea of having a sport team which plays the legacy game of our country. UPY is a late entrant and that is our opportunity. Building the following for the new team is a major challenge. Our focus will be to build UP Yoddha into a brand and create fandom.”

     

  • This report is the second offering from their latest property WATInsights, under its market research division, Recogn

    WATConsult unveils report on the ‘Internet of Things’ in India

    By A Correspondent

     

    WATConsult, part of the Dentsu Aegis Network, has launched its latest report on the current state of the Internet of Things (IoT) industry in India. This report is the second offering from their latest property WATInsights, under its market research division, Recogn.

     

    The key findings of the report are that there has been an increased adoption in India in recent years with a major share from the Industrial IoT segment. The sectors investing heavily are Manufacturing and Smart Cities / Public utilities. In the consumer IOT segment, Smartwatches and health and fitness bands have the highest usage and intention to purchase.

     

    Said Rajiv Dingra, Founder and CEO, WATConsult said, “IOT is one of the significant trends that will impact all businesses by 2020 and the findings from our latest WATInsights report reflect that. Innovation and broader awareness among consumers in the coming years will lead the IOT market in India to grow at 41% CAGR.”

     

  • The agency has already cracked multiple deals for the upcoming sequel of 'Golmaal' and has twenty-five more films in the pipeline

    WWO forays into in-film branding

    By A Correspondent

     

    World Wide Open, Reliance Entertainment’s 360-degree digital solutions arm to build business and brands, has expanded its entertainment division by extending its services into in-film branding.

     

    Talking about diversifying and extending their array of services, Saahil Krishnani, Head of the Entertainment vertical at WWO, said, ”The importance to product placements and co-promotional deals is growing and constantly evolving. Producers and brands are gradually understanding the power of this medium and starting to benefit from them commercially and creatively. Being a digital marketing agency, we have access to more than 300 brands across the country. We are glad to have forayed in to in-film branding and to have identified the opportunity to provide our expertise and we look forward to cracking more mutually beneficially associations for both the films and the brands starting with the sequel of Golmaal.”

     

    Set up in 2014, WWO is a digital and new media advertising agency and is a part of Reliance Digital and Entertainment.

     

  • Lotus is well known for moisturisation, restoration of skin radiance and improving skin texture

    Vivel redefines pink with its unique Lotus Oil soap

    By A Correspondent

     

    ITC’s leading personal care brand, Vivel, launched the Lotus Oil variant of soap recently.

     

    The Vivel Lotus Oil TVC, portrays women from varied professions who have chosen to unshackle themselves from the stereotypes that impede choices.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited: “The Lotus flower is a symbol of strength and beauty. Much of its symbolism evolves from the way the lotus blooms in spite of its environment and adversities.  This is in line with Vivel’s philosophy and our endeavour to bring in world class products to the Indian market.”

     

  • New ad campaign celebrates TVS WEGOÂ’s consistent success at JD Power Awards

    TVS Motor Company introduces new TVC for TVS WEGO

    By A Correspondent

     

    TVS Motor Company launched a new advertising campaign for their its scooter brand TVS WEGO. The commercial, conceptualised by Dentsu India, celebrates the TVS WEGO by “showcasing what makes it a symbol of quality and a two-time winner of the prestigious JD Power Awards”.

     

    The TVC aims to highlight the features like body balance technology, full metal body, USB-charging port, SBS technology, external fuel fill, digital speedometer and “best-in-class” mileage.

     

  • The campaign, conceptualised by Madison BMB, is set to launch soon with a TVC

    Madison BMB launches Royale Bathrooms for Asian Paints

    By A Correspondent

     

    Asian Paints is introducing a new range of luxury bath fittings under the brand Royale Bathrooms with a campaign conceptualised by Madison BMB.

     

    The campaign has a TVC, which focuses on luxury bath fittings for home owners in the premium bathroom space. The objective of the TVC is to establish Royale Bathrooms bath fittings as a premium brand with an elegant range of taps and faucets.

     

    Said Pragyan Kumar, Vice President, Asian Paints Home Improvement Division: “We are proud to take the Royale brand forward in the bathroom products space and offer consumers a wide variety of world class designs with unique features and superior performance.”

     

    Added Raj Nair, CEO and Chief Creative Officer, Madison BMB: “While Royale as a premium brand offering from the Asian Paints portfolio needs absolutely no introduction, this is the first piece of communication for Royale Bathrooms. The striking visual signature and the sophisticated design aesthetics of the Royale portfolio catering to an evolved target group needs to be established. In simple terms, the portfolio is designed with the signature Royale style that can lead to a truly lasting impression. The idea that you might have to deal with a party moving to the bathroom was an interesting way of communicating the same.”

     

  • The Jiyo Parsi Scheme launched on September 24 2013 is backed by the Government of India’s minority affairs ministry

    Don’t have one-child-itis. Phase 2 of ‘Jiyo Parsi’ campaign asks community youth to get married & have kids

    By A Correspondent

     

    The Parzor Foundation and Madison BMB along with Bombay Parsi Panchayat, TISS, Mumbai and Federation of Zoroastrian Anjumans of India launched the “Jiyo Parsi” Phase-II campaign.

     

    Union Minister for Minority Affairs Mukhtar Abbas Naqvi released the campaign on Saturday. The first phase of the Jiyo Parsi Scheme was launched in September 2013 by the government to reverse the decline in the Parsi population by adopting scientific medical protocols and structured interventions, to stabilize and increase the population of Parsis in India.

     

    Said Dr Shernaz Cama, the prime mover of the scheme: “As we enter our next phase, we look ahead to carry the community with us, old and young, to think outside the box and be the pioneers in reviving a community; let us know that every step we take can make a difference.”

     

    Whilst Phase I of the campaign created by Sam Balsara and Madison World focused on awareness of Jiyo Parsi and sensitising the community and its youngsters to the issues in a tone of voice that ensured virability of the campaign, Phase 2 consists of 12 ads and is focused more on trying to persuade young Parsis to get married and have children for a better balance to their own life.

     

    Added Raj Nair, CEO and CEO of Madison BMB, the agency behind the creative execution of the campaign: “After the huge success of the deliberately tongue-in-cheek [Phase 1] print campaign, we have created a new rendition. We have continued to focus on issues especially relevant and meaningful, like togetherness, the importance of family, that having children is joyful and doesn’t come in the way of life at all, that there is no positive outcome to choosing to be alone and so on. The hope is that the issues touched upon will clearly resonate with young Parsi people in a completely positive manner.”