MxMIndia

Category: MARKETING

  • The TVC is released in over 350 cinema halls across 203 cities ahead of the movie's release

    Hindware partners with ‘Jab Harry Met Sejal’ in latest ad spot

    By A Correspondent

     

    Leading bathware brand Hindware launched its co-branded TVC in association with actor Shah Rukh Khan’s film Jab Harry Met Sejal. Conceptualised with Red Chillies Entertainment, the promotional TVC brings forth common attributes between brands Hindware and Shah Rukh Khans.

     

    Speaking about the cobranded TVC, Manish Bhatia, President, Building Products Division, HSIL Limited, said:“We are extremely proud to have Shah Rukh Khan as the Brand Ambassador for Hindware over the last two years.. This movie specifically had the right attributes of being an expert companion in one’s journey to achieve something of their dreams, which Hindware truly believes in and is also our new brand positioning.”

     

  • Amazon.in continues with its messaging of '#DeliverTheLove' to inspire brothers and sisters to meet and celebrate this day together

    Amazon has a special message for all this Raksha Bandhan

    By A Correspondent

     

    It’s Raksha Bandhan and Amazon has come up with a campaign that talks about the message‘#DeliverTheLove’ to inspire brothers and sisters to meet and celebrate the day together.

     

    Conceptualised by Ogilvy Bangalore and directed by Afshan of Good Morning Films, the film tells the story of a young man who just cannot fathom why his grandmother doesn’t mind getting the same gift for rakhi, every year.

     

    Led by a digital film, the campaign also includes print and radio.

     

    Said Ravi Arun Desai, Director, Mass & Brand Marketing, Amazon India: “Our current lifestyle keeps us on our toes 24×7, and sometimes also ends up eating into the time we ought to be spending with probably the most important thing in our lives – our loved ones! With the new Amazon.in’s Raksha Bandhan campaign, we want to encourage everyone to slow down, take a step back and experience the magical moments of the festival with their cherished siblings to renew as well as create new memories. Our brand always attempts to tell a story that the customers feel connected with, in a manner that is simple and relatable. The campaign #DeliverTheLove is about connecting with our customers in the context of Raksha Bandhan and in some way touching their heart amidst this fast paced life we all lead today.”

     

    Added Mahesh Gharat, Chief Creative Officer, Ogilvy Bangalore: “More than the gift, any sister actually wants her brother to actually come and meet her.  There are some things beyond materialistic gifts, and the campaign reminds you of that.”

     

  • GIFs turned 30 on June 15, 2017 and as a tribute to them, ScoopWhoop launched a month-long campaign celebrating the 30th birthday

    ScoopWhoop celebrates 30 years of GIF with innovative campaign

    By A Correspondent

     

    GIFs turned 30 on June 15, 2017 and as a tribute to them, ScoopWhoop launched a month-long campaign celebrating their 30th birthday. During the campaign, ScoopWhoop shared 30 colourful GIFs on Facebook and Twitter on a daily basis, and a microsite was created to showcase all 30 GIFs.

     

    Conceptualised by Dentsu Webchutney, the ’30 Years of GIF’ campaign showcased the major events of last 30 years through 30 interesting GIFs. These were no ordinary GIFs. They were miniature installations created mechanically and programmed to play in a loop.

     

    Said Sattvik Mishra, CEO and co-founder, ScoopWhoop:“We are an Internet media and news company and it’s impossible for us to imagine the Internet without GIFs. We wanted to do something special for their 30th birthday. Thus was born 30 Years of GIF.”

     

    Added Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney: “GIFs are great for telling stories and capturing emotions. So, we decided to weave a beautiful story through 30 meticulously crafted GIFs that are a unique take on the key events of last 30 years.”

     

  • Future films will premiere first on Amazon Prime Video after theatrical release and two months before Satellite/Television broadcast or any other form of distribution

    Amazon Prime Video cements exclusive deal with Salman Khan

    By A Correspondent

     

    Amazon Prime Video announced a global exclusive content deal with Salman Khan Ventures. This ensures Amazon Prime Video is the exclusive streaming home of future titles of Salman Khan commencing with the recently released Tubelight. Apart from the new releases, existing titles like Bajrangi Bhaijaan, Kick, Jai Ho and Hero will also be available on Amazon Prime Video.

     

    Said Nitesh Kripalani, Director and Country Head, Amazon Video India: “Salman Khan is the biggest star in India with a massive worldwide appeal, having played roles and iconic characters that are loved by audiences across the world. We, at Amazon Prime Video are elated to announce this epic, ground-breaking global deal with Salman. This is another big step to change the way how Indian customers consume entertainment with Salman’s movies coming first to Prime Video customers, before their television broadcast.”

     

    Added James Farrell, Head of Content, Prime Video, Asia Pacific: “Salman is a huge star with a massive global fan following.  This exclusive worldwide Prime Video streaming deal with him is one of the biggest star deals to have ever been done in the world.  India is a top priority market for Amazon and we believe that this love India has for films, the passion, the energy and the talent of India needs to be on a worldwide stage for global audiences to see.”

     

  • The TVCs capture the sweetness of the modern parent-daughter relationship while comparing colour printing costs to a spoonful of sugar and a toffee

    Epson girl returns to promote latest range of printers

    By A Correspondent

     

    Digital imaging solutions company, Epson, has launched two new films on for their InkTank Inkjet printers. Said Tushad Talati, Director, Brand & Communication at Epson India: “Epson’s InkTank printers address all the printing needs of home, commercial and office, whether low print volume or high print volume.The simple message – that with Epson you can get the lowest print costs – was easily communicated. The new commercials feature the same character and take a similar thought to the next level with amazing creativity and effectiveness.”

     

    The films were conceived by Bengaluru-based OpusCDM, Epson’s brand agency and were produced by Mumbai-based Equinox.“We see this as a continuation of the 2015-16 campaign, which received a tremendous response. This time the challenge we took up was a little different, even though ‘lowest print cost’ remained the main underlying message,” said Pramod Nath, Creative Lead at OpusCDM.

     

  • Swwapnil Joshi, a Hindi and Marathi film actor, recommends meeting 'Hair Doctors to The Nation' in the new TVC of Richfeel

    Swwapnil Joshi consults hair doctors in Richfeel’s latest TVC

    By A Correspondent

     

    Hair care brand Richfeel has signed actor Swwapnil Joshi to be the face of the brand to endorse their products and services.

     

    Richfeel’s recently launched a campaign showcasing ‘Hair Doctors to The Nation’ and introducing its hair transplant solution. The new campaign has been created by Rain Advertising and directed by Bugs Bhargava. ITW Playworxfacilitated the association between Swwapnil Joshi and Richfeel.

     

    Said Dr Apoorva Shah, Founder, Richfeel: “We are quite excited about the campaign with Swwapnil as it depicts the importance of hair care in humorous and entertaining way. Richfeel has been providing expertise in hair care, beauty, fitness and personal care for over 30 years now and has established its reputation among its patrons through best of the consultation and customised solutions. With the new campaign, we tend to reach out to more patrons encouraging them to break the social stigma and get the best of solution for their hair problems.”

     

  • The 40-second ad film portrays her as a fervent shopper who enjoys every moment of the unique 'Try At Home' experience offered to her by the jewellery brand before making her purchase

    Alia Bhat endorses the ‘Try at Home’ experience for Bluestone.com

    By A Correspondent

     

    BlueStone.com has launched a campaign to promote its unique ‘Try At Home’ experience with its new brand ambassador, Alia Bhatt. The 360-degree campaign focuses on the brand’s proposition with a touch of enticement from Bollywood’s next generation superstar.

     

    The TVC has been conceptualized and executed by Contract Advertising in association with Dharma 2.0 and the music has been directed by Abhishek Arora.

     

    Speaking on the campaign launch, Gaurav Singh Kushwaha, Founder and CEO, BlueStone.com said, “Our ‘Try At Home’ service has helped us connect with our customers at a personal level, raising the bar on the overall jewellery shopping experience. Over 20% of our consumers shop from us by trying on the jewellery at the comfort of their homes and we intend to boost this unique service further. Alia’s role as a vivacious and style conscious shopper, perfectly complements the profile of our young and dynamic consumers, who will identify with her experience.”

     

    Added Ashish Chakravarty- National Creative Director, Contract Advertising: “When we were told about BlueStone’s try at home service the ladies at the agency wasted no time in requesting for a trial. There was a conference room full of girls and jewellery, all in the name of research of course. Their delight and excitement at the gold coming over is what led us to this fun space of Alia goofing around with jewellery in complete privacy. Something one can’t do in a showroom under the glare of sales people and spotlights. The styling, Alia’s effortless charm and of course the awareness of the service via this spot will have a lot of fine jewellery home delivered and tried on in the near future, we feel sure.”

     

  • The campaign comprises a film which is supported by digital banners and other collaterals to give the campaign reach and recognition

    Xpert makes its presence felt with ‘Use one less’ campaign

    By A Correspondent

     

    Dishwash brand Xpert has launched the ‘Use One Less’ campaign that is targeted towards the homemakers’ families. It stems from the common insight that Indian families use more utensils than required for their daily needs. Conceptualised by ADK Fortune, the ‘Use One Less’ campaign urges family members to be more sensitive to the homemaker’s troubles and to literally use one utensil less for their daily needs like eating food, drinking water or having tea and snacks. A simple act of using one utensil less decreases the load of the homemaker and gives her more time with herself or with her family.

     

    Said Sanjay Tandon, Consumer Marketing Lead, RSPL: “While Xpert Dishwash already enjoys a strong market position, it’s also important to continue investing in enhancing goodwill for brands beyond their conventional product claims. Towards this, I am sure our new communication being released in digital and mainline, will further build Xpert’s affinity as a bold, experimental and endearing brand.”

     

    Added Tamanna Virmani, AVP and Senior CD, ADK Fortune: “Insights come from watching life closely. When I saw utensils being used carelessly at my home, I knew we were sitting on a problem that needs to be addressed. We don’t even realise it when we add one more utensil to the sink… but it is hard work for the woman. We need to change this behaviour. By using one less. So, the woman get one more minute for herself,”

     

  • Every tweet and share of the campaign on social media will raise funds to improve sanitisation facilities across the country

    CleanMate presents ‘2 For Toilet’ campaign with Akshay Kumar

    By A Correspondent

     

    CleanMate, a brand of toilet cleanser liquids and home cleaning products by Future Consumer Limited, has unveiled ‘2 For Toilet’ campaign featuring Akshay Kumar and Bhoomi Pednekar – the lead pair of the upcoming movie ‘Toilet: Ek Prem Katha’. Created by FCB Digital, ‘2 For Toilet’ TVC showcases the actors advocating the need and importance of eliminating open defecation.

     

    Said Rahul Kansal Head – Business Strategy and Marketing, Future Consumer Limited: “As a brand, CleanMate is committed to being the best cleaning aid to every household. Personal hygiene is essential to lead a healthy lifestyle and ‘2 For Toilet’ is a step by CleanMate to contribute in maintaining & building clean safe sanitation facilities. For this initiative we are strongly using the power and reach of social media where against each tweet or share of the campaign we will contribute Rs.2 towards Swach Bharat Kosh. We are delighted to partner with Akshay Kumar and his upcoming movie to promote the same cause as this will certainly help us reach out to millions of people.”

     

    Commenting on the campaign, Satish Ramachandran, Senior Vice President, FCB Digital, added: “Number two is generally used as a symbol to signify, that one wants to visit the washroom. Linking to this lingo, for this campaign we have used the number 2 to make an appeal to the people to donate Rs.2 through which we can donate funds to improve the sanitation infrastructure in India.”

     

  • The digital campaign is based on what is currently happening in the real world

    Vodafone urges millennials to make real conversations

    By A Correspondent

     

    Vodafone has released a video based on a social experiment it conducted which encouraged people to keep their phones aside for some time and talk to the person in front of them, rather than focus on their digital assets.

     

    Said Kiran Anthony Executive Creative Director, Ogilvy Mumbai: “Today we see youngsters more concerned about the portrayal of a relationship on social media as opposed to enjoying the actual relationship itself. We wanted to highlight this new digital behaviour and encourage people to cherish quality time with their loved ones face to face.”

     

    Added Siddharth Banerjee, EVP – Marketing, Vodafone India: “India is one of the fastest growing Data markets today, and more and more conversations happen online on social media. We rolled-out our social experiment #LookUp to encourage real offline conversations on Valentine’s day which resonated well. We have extended this for Father’s Day to make the day special by allowing users to create memories and have real offline conversations.”

     

  • Procter & Gamble offers a fresh-smelling solution to musty monsoon woes

    Ambi Pur’s latest film focuses on refreshing monsoons

    By A Correspondent

     

    The third edition of Ambi Pur’s advertising campaign is conceptualised by Grey group featuring brand ambassador Boman Irani. The TVC positions the new Ambi Pur, with odour-clear technology, as the perfect solution to restore freshness to your favorite season.

     

    Said Nidhish Garg, Brand Manager, P&G Home Care India: “To drive awareness regarding the new and improved Ambi Pur with patented odour-clear technology, we have launched the third leg of the very popular Smelly to Smiley campaign. The brand stays with its ideology of putting the product to torture tests against relevant odour issues, and this time we take on the musty odour that all Indians face during monsoons. The TVC captures live reaction of a consumer who experiences the monsoon odour when visiting a friend’s home that looks perfectly clean. The same consumer sees Ambi Pur in action and how it completely eliminates the monsoon odour as opposed to temporarily concealing it with a fragrance. This format of communicating with our consumers through live experiments helps in building brand salience and credibility.”

     

  • With a multimedia campaign behind it, UBU will be introduced across different media that include electronic, static and digital platforms in English and five languages

    Mascot ‘Ubu’ vouches for Unibic cookies

    By A Correspondent

     

    Known for its diverse portfolio of cookies, Unibic has launched Ubu, its mascot, which attempts to capture the essence of more that you get in every bite of their delightful cookies.

     

    With a multimedia campaign behind it, UBU will be introduced across different media that include electronic, static and digital platforms in English and five languages.

     

    Commenting on the new mascot, Nikhil Sen, Managing Director, Unibic Foods India Pvt Ltd, said: “We are excited about the pan-India launch of our mascot UBU. The multi-faceted character will allow us visible differentiation on every kind of medium: from in-store displays to television and digital media. It is friendly, fun, peppy and ensures it drives our message “more in every cookie” to our consumers.”

     

     

     

    IPG Mediabrands India launches data management platform in partnership with Mediamath

     

    IPG Mediabrands India has launched a new datamanagement platform (DMP) in partnership with global technology firm Mediamath. The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.

    Said Amar Deep Singh, CEO, Interactive Avenues: “By using a DMP, we will be able to activate and adapt communication on a real time basis to match the speed of the target audience. Data will be at the centre of all marketing activations and marketers will be able to control the campaign in terms of better targeting, better communication, etc on a real time basis. Lastly, DMP will use machine learning and data science to drive responsive audiences to close the loop. The DMP will enable us to acquire new customers, re-engage lapsed customers and upsell and cross sell”,.

     

     

     

    Added Rahul Vasudev, Managing Director, MediaMath APAC: “We are excited to partner with IPG Mediabrands for their data management business in India. Their vision for this space, and ambition to bring data to the core of all digital media decisions for their clients, is state of the art and something their clients will really benefit from”.