MxMIndia

Category: MARKETING

  • Yeh ghar sirf ghar nahi, Yeh ghar meri jaan hai

    Housing.com’s TVC launch in IPL

    By A Correspondent

     

    Housing.com announced the launch of its first ever TV campaign during this IPL. This TVC will showcase the company’s core value – home buying in India is an emotional journey, and Housing.com will be the trusted partner, every step of the way.

     

    The TVC is targeted towards the first-time home buyers, between the age group of 25 to 40 years. The media outreach will include channels across GECs, Sports, News, Movies and Regional. The campaign will also be amplified across online, social and mobile platforms.

     

    The TVC has been created by Propaganda India and explores the varied emotions one experiences while buying a home encapsulating the central thought, “Yeh ghar sirf ghar nahi, Yeh ghar meri jaan hai”. The film is about stories of people and what home means for them. There are multiple situations in the film, each showcasing a different emotional bond that people share with their homes. Stories are about different life stages, from a young couple moving into a new home to the great Indian joint family living together.

     

    Commenting on the TVC Nikhil Rungta, CMO, Housing.com said, “We understand buying a home is an extremely emotional decision for each one of us, and a decision that often stays with us over generations. We have tried to showcase some of those special and unforgettable moments, through this TVC. Housing.com has always gone that extra mile to transform home buying from a stressful process, to one full of ease. We believe that with this ad, our connect with the TG will get stronger, confirming our commitment to being the most trusted platform to buy and sell homes in the country.”

     

    The company has also refreshed its branding, to further strengthen its presence as a leading technology company in the real estate sector.

     

    “The addition of ‘.com’ will help differentiate Housing.com from the generic word ‘Housing’ and enable consumers to know that we are the ideal platform for them to find their perfect home online. The new logo is symbolic of our business principles of transparency, value and simplicity of use”, added Rungta.

     

    Priya Jayaraman, Co-Founder and Business Director, Propaganda India, said “Home ownership is a feeling of pride, something that shapes our lives. Homes play a central role to each one of us growing up, there’s a lot of heart and soul one puts into it while looking for one. Yeh Ghar Meri Jaan Hai captures that emotion and how a brand like Housing.com actually has made this journey as much theirs. As an enabler brand, it is the power of being part of this customer journey, of a life decision, that has made this campaign.”

     

  • Cheer for your favourite IPL team with the newVodafone #Hakke Bakke slogan, join the Vodafone SuperCheer contest

    Vodafone explains what it takes to be ‘super’

    By A Correspondent

     

    As the Indian Premier League (IPL) fever grips the country,Vodafone India is offering unique, innovative and engaging experiences to customers. The fun and excitement quotient at the on-going Vivo IPL 2016, has exponentially grown with a series of ‘SUPER’ experiences on offer, all aligned to its latest Vodafone SuperNet™ proposition.

     

    A series of marquee initiatives including Vodafone SuperCheer, Vodafone SuperAlbum, Vodafone SuperFan and Vodafone FanArmy – all designed specially to make a strong connect between the fans, the brand and their favourite sport. These money-can’t-buy opportunities enable Vodafone customers to take centre stage on a global sporting platform like the IPL, creating memories to cherish for life!

     

    Announcing the ‘SUPER’exciting experiences on offer to Vodafone customers, Sandeep Kataria, Director – Commercial, Vodafone India, said, “Vodafone has been associated with IPL since its inception 9-years ago. As we look forward to another exciting season of cricket, we are using this edition of the marquee cricket tournament as an opportunity to promote our recently launched Vodafone SuperNet™ proposition celebrating the major improvements in our network bringing new benefits to our customers. A series of unique experiences and engagement opportunities that combine the best of the past with the excitement of the new have been specially created for customers to actively participate in the Vivo IPL 2016. Vodafone SuperCheer, Vodafone Super Album, Vodafone SuperFan and Vodafone FanArmy are all being promoted with acreative blitzkrieg and amplified with a high decibel 360 campaign. We hope that our customers and cricket enthusiasts willenjoy this ‘Super’ exciting and rewarding experience while enjoying the cricket-ainment at the stadium cheering their favourite teams.”

     

    Vodafone India is the official partner and official sponsor (on-air) of Vivo IPL 2016. Vodafone is the only national brand to be associated with IPL since its inception in 2008. Since then, Vodafone and IPL have become synonymous with each other and in the minds of sports lovers.

     

  • Spends close to 50% of budget this yearon various ATL & BTL marketing activities in 22 states across India during this VivoIPLseason

    Vivo unveils high-impactintegrated marketing campaign

    By A Correspondent

     

    After the launch of its latest smartphones V3 and V3Maxin Mumbai, Vivo has launched a 360 degree marketing campaign to promote the brand amongst the consumers. With aggressive marketing plan chalked out, Vivo India is geared up to capture the hearts of millions of customers across India.

     

    Riding on the IPL bandwagon, Vivo started with the first ever Vivo IPL trophy tour to six cities in India, where thousands of fans got the first-hand experience of VivoIPL trophy. With the new brand ambassador Ranveer Singh, Vivo has recently launched its first ever TVC shot by renowned Bollywood director and filmmaker Dibakar Banerjee. The TVC has been launched during Vivo IPL for its latest devices V3 and V3Max.

     

    Sharing his excitement on launch of various marketing initiatives, Jerome Chen, DGM, Vivo India said, “We are a young brand in India and our association with IPL as title sponsor, brings us to the forefront of our consumers. We have spent close to 50% from our year’s budget on our ATL and BTL marketing campaigns this VivoIPL season. Vivo signifies youth and enthusiasm therefore we signed Ranveer Singh as our brand ambassador. Our new TVC with Ranveer,showcasedduring the V3 & V3Max launch, will be on air across channels.

     

    In a unique initiative, Cricket lovers and VivoIPL fans can also watch matches from the Vivo Hi-Fi box in each stadium during the season. This time in VivoIPL, fans who don’t visit the stadium can experience the stadium-like environment at VivoIPL fan parks in 34 cities across India as compared to 16 fan parks last year.

     

     

  • The success of this campaign has prompted Philips to use Journy for launching One Blade in Europe, with launches in France and Germany already completed

    Journy begins its ride in India

    By A Correspondent

     

    Advocacy announces the India launch of Journy – a platform that delivers authentic User Generated Content (UGC) like reviews, photos, videos, after tasting success in US, Europe and ASEAN. Brands can now create an army of micro-influencers by taking their users or prospects through an interactive journey on this platform.

     

    Using Journy as a UGC platform, Philips Global successfully launched its new One Blade Men’s grooming product in US, towards the end of 2015. The platform engaged target consumers for three weeks and delivered over 600 pieces of UGC including unboxing videos, reviews on online shop, video testimonials and 100s of quotes. This content is is being deployed on social channels like Facebook, Instagram, Youtube. The success of this campaign has prompted Philips to use Journy for launching One Blade in Europe, with launches in France and Germany already completed.

     

    Lenze Boonstra, VP & Head of Global Marketing Personal Care at Philips said, “It was something new for us to put Advocacy’s Journy platform at the core of our global marketing strategy, but the US results far exceeded my expectations – 282 authentic, user-generated videos from real consumers. We then saw the same conversion levels and results in Germany and France. This convinces me that this is a scalable model for deeper engagement to create valuable UGC. We are now in active discussions with Advocacy to roll out this model to not just more countries but also to more products in our personal care portfolio”

     

    Commenting on the launch of Journy in India, Advocacy CEO & Founder AsitGupta,said ,“Nielsen Global Trust study puts recommendations from people I know i.e. UGC as the most trusted medium. This is true across countries and categories. While there are many platforms aggregating influencers and selling posts and views, they are still driving awareness of a particular point of view. Journy is the only platform in India right now, which focuses solely on engaging real everyday people and generating authentic UGC.  Journy is founded on the premise that nothing is more trusted than your friend, family or office colleague as these people do not have a vested interest in making a recommendation. We believe brands need to complement awareness driving Influencer marketing tactics with conversion driving UGC from everyday consumers, whom we call Micro Influencers”.

     

    The Journy platform is particularly useful for high involvement categories like health & beauty, travel, finance, baby products, gadgets and appliances where consumers are looking for reassurance before making a purchase. In India, Journy has signed up P&G, Club Mahindra, Kaya, HDFC Life, Columbia Asia and has 5 more clients lined up for pilots.

     

  • The campaign, conceptualised and executed by Orchard Advertising, part of The Leo Burnett Group India, highlights the many benefits of shopping on Amazon.in

    Amazon celebrates the many quirks of the Indian consumer with #WeIndians

    By A Correspondent

     

    Amazon India has launched an integrated campaign that highlights the unique traits of Indian consumers and their behaviour, bringing alive the spirit of “what we Indians love”. It celebrates Indian quirks whether it’s about dropping newspaper to block a seat in a bus or about seeing Rs500 note under sunlight to check its authenticity. It celebrates who we are, what we like and how we behave as Indians.

     

    The campaign effortlessly ties back these quirks to the brand’s promise of 100% Original Products, Easy Returns, Fast and On-time Delivery and many other customer centric benefits to inspire trust in the brand.

     

    The campaign features series of films that talk about Amazon’s critical customer benefits. Commenting on the launch of the campaign, Amazon India Spokesperson said, “Our brand always tells a story that the customers feel connected to and in a manner that is simple to understand and relevant. It’s about being a part of their lives at the right time and at the right place. On the same lines, our new campaign theme #WeIndians conveys many benefits that Indian consumers seek while making their purchase decisions including original and genuine products, convenience of easy returns and experience of fast and on-time delivery. As always, the new campaign takes the route of everyday situations in an Indian consumer’s life and the customer’s intrinsic responses to these situations.”

     

    Continuing with Amazon.in’s trademark desi style, #WeIndians campaign effectively celebrates Indian style using interesting narratives and established how our offerings and services are in complete sync with what the consumer wants.”

     

    RajDeepak Das

    Elaborating on the thought process behind the campaign, RajDeepak Das, Chief Creative Officer, The Leo Group India, said, “All our campaigns for Amazon have focussed on insights that tell us about the psyche of the Indian shopper. Truths about the Indian consumer that are never spoken about but are so evidently seen in daily life situations.”

     

    Das further added, “The idea of #WeIndians emerged from the fact that Amazon’s strong understanding of the Indian consumer has led to an experience that is top quality and unmatched in the online shopping space. The campaign showcases the Indian consumer’s many quirks in day-to-day life situations. It uses real people, real locations and situations that land a smile on your face.”

     

    Neha Contractor, Senior, Vice President and Branch Head, Orchard Bangalore, commented, “We are proud to partner with Amazon on their journey of building the brand and leveraging rich Indian insights from #AurDhikhao to #TryTohKar, #Apni Dukaan and now #WeIndians.

     

    With We Indians, we have created a strong slice of life connect with the Indian consumer, driving top-of-mind recall by staying true to the brand’s customer-centric approach.”

     

  • On the back of its corporate, brand and product refresh, Micromax Informatics has launched its new 360 degree marketing campaign that articulates its new brand philosophy -'Nuts. Guts. Glory'

    Micromax 3.0 – the first global 360 degree campaign unveiled

    By A Correspondent

     

    Creativeland Asia redesigns the logo identity, crafts the philosopy and creates a compelling integrated TV led campaign

     

    On the back of its corporate, brand and product refresh, Micromax Informatics has launched its new 360 degree marketing campaign that articulates its new brand philosophy -‘Nuts. Guts. Glory’. Micromax partnered with Creativeland Asia earlier this year to infuse fresh, re-energized and global approach to take the brand to the next level as it embarks on its next phase of growth with Micromax 3.0.

     

    The new brand philosophy is a re-expression of Micromax’s DNA that underscores its pioneering status as company that has challenged accepted notions and brought market leading innovations to connect millions of Indians. The new brand identity presents Micromax as a company that is bolder, modern, agile and armed with a winning attitude to take on the global smart devices market.

     

    The ‘Nuts. Guts. Glory’ campaign is more than just to unveil the new logo; it’s about unveiling the new cultural change underway at Micromax. It’s also a reflection of an exceptional tale of its fearless founders who were nuts to dream big, had the guts to go about realizing the dream, and have found glory doing it. From being a backend software company to becoming one of the top ten mobile phone manufacturers in the world, is a story packed with sheer audacity.

     

    Commenting on the brand refresh and the new TVC, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said “As we start the new journey, Micromax 3.0, we needed to signal the change to consumers. Our new logo, new philosophy, new campaign is to signal the change -new yet familiar and authentic. Our new logo is an evolution from the existing Micromax punch but a much more modernised version keeping in mind the global design language that appeals to the youth across the globe. Our vision is to consolidate our leadership position further and this change exemplifies the same. Our DNA, our culture is fit for the inspiring future that we are building for the brand. The new brand philosophy re-articulates our disruption in a fresh and authentic manner that resonates perfectly with the global youth. Hence, the new TVC truly exemplifies the how Nutsy we have been; the guts we have shown in the past 9 years and the glory we have achieved through our compelling journey”

     

    He added that “Creativeland has demonstrated a great understanding and passion along with a clear vision and articulation to help enhance our consumer connect and create some unconventional campaigns as we begin our next growth phase and expand into newer territories.”

     

    As the company started the new journey, Micromax 3.0, the new campaign is to showcase the metamorphosis to consumers. Hence, the TVC brazenly talks about the company’s journey till now, its message for naysayers and haters, its bold innovations, its unabashed confidence and the reiteration that they have just begun. Micromax has roped in some of the biggest talents in the world for the TVC. The film is directed by Mikon Van Gastel and cinematographed by Dan Mindel, the famed DOP of Star Wars, Star Trek and Mission Impossible III for the compelling TV campaign.

     

    Commenting on the brand refresh and the new TVC by Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia said “Micromax is about to embark on its greatest journey. The journey to bring Micromax  even more closer to the hearts of the consumers as they foray to create a ‘wow factor’ around one of the world’s biggest handset brands. And helping them on this journey has been one of the more exciting assignments I have worked on at Creativeland. The global refresh straddles evolving its identity, articulating its philosophy, crafting an integrated campaign and putting in place a roadmap for the future.

     

    The TVC brazenly talks about the company’s journey till now, its message for naysayers and haters, its bold innovations, its unabashed confidence and the reiteration that they have just begun.”

     

  • Inspired by a true story, the agency's latest campaign revolves around Parle's quest for the perfect Marie recipe

    Everest reveals secrets behind Parle BakeSmith

    By A Correspondent

     

    Based on the consumer insight that there are various Marie biscuits but no one knows the original Marie and its original taste, Parle has rediscovered Parle BakeSmith Marie making it its yet another endeavor to bring the best to the consumer.

     

    The discovery of the original Marie recipe can be explained through Mrs. Smith’s story. Mrs Smith was a young lady who lived in the countryside of London. She was poor and made her living baking biscuits. One day, she thought of experimenting with her biscuits and went on to bake a unique biscuit now popularly known as ‘Marie’. Her small bakery soon became very famous as Londoners started queuing up for her rich tea biscuits. These biscuits gained popularity globally. Acknowledging her craftsmanship, Mrs. Smith went to be referred as ‘BakeSmith’ by the Englishmen. Parle BakeSmith Marie is a product of this recipe and the same is delightfully communicated through the Campaign TVC.

     

    Krishnarao Buddha -Deputy Marketing Manager, Parle said, “Parle had its fair share of struggle in the Marie space for many years for lack of differentiation till it rediscovered the Original English Recipe. With a great brand name and an international looking packaging topped with the Original English Recipe, we expect to meet the prospects expectations. To communicate the unique proposition, we mandated Everest Brand Solutions to tell the story in a most interesting manner. We are delighted with the outcome and we are confident to achieve our set objectives.”

     

    Commenting on the Campaign, Pramod Sharma – Executive Creative Director (West) said, “Great brands are all about great stories. We had a lovely story to narrate and change the way Marie Biscuits are advertised. The script is simple. The treatment is truly international.   I’m very happy with the film. It positions Parle BakeSmith as a premium offering in a cluttered scenario. The film is an outcome of months and months of hard work. Every step was a challenge. We had to find the perfect face for Parle’s Founder and Mrs. Smith’s character. We had to get that era right, beginning from costumes, location, props, vehicles and lot of other things. I would really like to thank my client Parle, the director and the production house who have helped us deliver a great film.”

     

    Aradhana Bhushan – Vice President, Everest Brand Solutions said, “The brand objective of BakeSmith is to uniquely own the Classic Marie space. Hence the campaign was built on the route the Original English Maire.”

     

  • The quirky TVC has been conceptualized by Creativeland Asia

    Cinthol Deo Stick out to make an impact in India

    By A Correspondent

     

    Cinthol, in its endeavour to remain relevant to youth by offering them innovative products, is all set to launch the CintholDeoStick – a revolutionary product in the space of deodorants. CintholDeoStick is a cream based deo which is easy to use, has great fragrances that lasts 3X longer than ordinary deosprays and is pocket friendly too. The DeoStick is available in six different fragrances, three for men and three for women respectively. The brand’s philosophy of continuous reinvention, with this launch, is expecting to redefine the codes of deodorant category which is marked by expensive sprays, with starting point being Rs. 100+ for female deodorants and 180+ for male deodorants.

     

    The TVC created by Creativeland, showcases the DeoStick unlike any other deodorant in the category. The TVC DeoReborn sets out to showcase how Cinthol has reinvented the concept of using a deodorant. DeoReborn is the story of how and why the deodorant was reborn into its new avatar in a quirky manner along with a set of laterally evolved visuals. CintholDeoStick is a cream based deo and not a spray, which is gentle on skin and lasts 3 times longer than any other ordinary deo.  The TVC also showcases product’s new application format and the different stylized ways in which it can be used.

     

    Commenting on the campaign, Sunil Kataria, Business Head India & SAARC, GCPL said, “We constantly strive to give our consumers the best of personal care products and bridge the gap between consumer needs and what is available in the market. Cinthol has always been innovating to cater to the changing consumer needs of the youth. With the summer season just around the corner, we have launched Cinthol Deo Stick , a unique creme based deodorant that lasts genuinely long, is safe on skin and comes at an affordable price of Rs 69/-. We have reinvented the deo space with this revolutionary product which will appeal to our consumer’s and the TVC very aptly showcases the concept of DeoReborn.”

     

    Commenting on the TVC, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia said, “With CintholDeoStick, we weren’t just launching a new product, but a whole new category. So, there were quite a few boxes to tick, while still making sure that it was in the Cinthol world we’ve been defining over the last few years. We believe the product has the potential to not just increase deo penetration in the market, but also potentially reposition the category in people’s minds.”

     

  • The 10-second ad campaigns showcase two newly launched flavours of Cornitos Nacho Crisps, available in the market

    GreenDot unveils new summer brand campaign for Cornitos

    By A Correspondent

     

    The Flagship brand of Greendots Health food Ltd, Cornitos has rolled out two brand campaigns featuring their new flavors Spicy Peri Peri and Extra Cheesy, Cheese and Herbs Nacho Crisps for this season.

     

    The 10-second ad campaigns showcase two newly launched flavours of Cornitos Nacho Crisps, available in the market. The promo will run across all National and digital platforms. The ad features the entire range offered by Cornitos, with a focus on two newly launched flavours – Spicy Peri Peri and Extra Cheesy, Cheese and Herbs. The colourful commercial effectively brings out the key message of the brand: always a good time for Cornitos.

     

    Commenting on the launch of the ad campaigns, Vikram Aggarwal, Director of Greendot Health Foods Limited – Cornitos, said: “Being a preferred choice for healthy snacking, the new TVC will reinforce the brand promise of premium quality and great taste. The tonality and mood of the ad has been kept very simple and the ad will help us reach out to masses.”

     

  • In Mullen Lintas, the brand has found an able ally that will assist it in achieving the stated objective

    Mullen Lintas appointed creative partner for Gionee Mobiles

    By A Correspondent

     

    India is today the second largest market for mobile phones, with smartphones alone accounting for a huge chunk of the growth numbers. Gionee Mobiles has made rapid strides in the category and has been constantly challenging leading smartphone players.

     

    As the brand seeks to attain the next level of growth, Gionee Mobiles was looking for an agency team that could partner them in good measure in achieving this ambitious plan. In Mullen Lintas, the brand has found an able ally that will assist it in achieving the stated objective.

     

    The agency was chosen for its proven credentials and presenting a compelling brand idea that resonated with what Gionee had in mind for the Indian market. The mandate given to Mullen Lintas is to build and popularize the brand in a highly competitive smartphone market. As the custodian of the brand, the agency will handle the strategy, planning & the creative responsibilities of Gionee Mobiles. Initial work has already started on the launch of the new identity and should be out in the market soon.

     

    Commenting on the development, Nomit Joshi, Marketing Head, Gionee Mobiles said, “We are very excited to have Mullen Lintas as our creative partner. We are looking forward to great partnership and are confident that together as a team we will take brand Gionee to the next level of growth.”

     

    On winning the new mandate, Virat Tandon, CEO, Mullen Lintas said, “The team at Mullen Lintas has immense category experience and has built mobile brands in the past. We see a great opportunity for Gionee in the Indian market as it is appropriately placed to be the next big player in the category. We are aligned to the ambitions of the brand and are excited about this relationship. We are happy to partner with them and are hopeful of a long & a fruitful association.”

     

    Gionee Mobiles is targeting a market share of 10 per cent in India this fiscal. It plans to achieve this growth by launching a host of new models in the coming weeks. Gionee will look to flood the market with its new offerings especially during the ongoing cricket season.

     

    On the future promise that the brand holds in the marketplace, Amer Jaleel, Chairman & CCO, Mullen Lintas said, “Mobile phones have literally changed the way we engage with life. Our attempt with Gionee will be to play an important role in the lives of these people who are forming new rules to make their lives more interesting and fulfilling.”

     

  • After a multi-agency pitch that saw leading national agencies compete, L&T chose LinTeractive as its digital partner

    L&T appoints LinTeractive as digital marketing agency

    By A Correspondent

     

    Lin Teractive, the digital division of Mullen Lowe Lintas Group has bagged the mandate for digital marketing of L&T across all its businesses, including performance media buys.

     

    After a multi-agency pitch that saw leading national agencies compete, L&T chose LinTeractive as its digital partner. L&T was impressed with LinTeractive’s strategic framework which provides a roadmap for companies looking to be digital future ready in communications.

     

    Deepak Morada

    Commenting on the appointment, Deepak Morada, Vice President Corporate Brand Management & Communications at L&T said: “Digital is a key focus area and as a group we wanted to go beyond looking at it as just another medium, truly harnessing the power of digital to change the conversation. At L&T, we’re at the forefront of technology across multiple domains and industries – we aim to provide an equally cutting edge experience to our customers, and we have reason to believe that LinTeractive possesses the requisite skills and experience.”

     

    Sumanta Ganguly

    The challenges of digital for a large conglomerate is not a simple thing, but Sumanta Ganguly, Executive Vice President, LinTeractive feels that it needs to start with changing how digital is perceived across the multiple stakeholders inside the organization.

     

    On the state of digital marketing in India, Ganguly commented: “The business of digital in India for most brands today remains an additional check box –a thing to do. At LinTeractive we look at digital as a way of doing things instead. With L&T we sensed an opportunity to deploy the power of this concept in response to the increasingly digital world of today.”

     

    Vikas Mehta

    On partnering L&T, Vikas Mehta, Group CMO & President – Marketing Services, MullenLowe Lintas Group said: “In the past 70 odd years, the L&T Group has played a pivotal role in building things that are at the core of today’s India. During these 70 odd years, Lintas has partnered hundreds of brands into becoming a part of India’s popular culture. The opportunity to collaborate with L&T, as they aim to re-imagine their businesses for a digital world, is a matter of great pride for the MullenLowe Lintas Group. We realize the tremendous responsibility that L&T has entrusted LinTeractive with.”

     

  • Yepme launches its Spring Summer Collection 2016 with #UnreasonablyFashionable TVC Campaign

    It’s #UnreasonablyFashionable for Yepme.com

    By A Correspondent

     

    Yepme.com has redefined fashion in their latest TVC that launches its Spring Summer Collection 2016 with a theme of “Unreasonably Fashionable”.

     

    Fashion is all about experimenting and inventing your style statement. Yepme has been dynamic in making its customers experience fresh fashion effortlessly. Hence this time they have brought in the Spring Summer Collection based on an entirely different yet ground breaking idea.

     

    The tagline “#UnreasonablyFashionable” helps the customer let loose and break free of all stereotypes. It out rightly ditches the idea of looking for excuses to be fashionable. Hence be fashionable with no explanations!

     

    Speaking about the new campaign, Vivek Gaur (Founder & CEO, Yepme.com) said, “The concept behind this TVC is that the consumer today is defining his or her own rules and means to live and enjoy their life. It is all about speaking out the minds of the customer where they want to be free to make their fashion statement. You don’t need a reason to be fashionable in fact being unreasonable is pretty reasonable nowadays.”

     

    The main aim behind projecting such ideas through the TVC is to make Yepme, an aspirational and desirable brand for all 21- 35 year olds, to reinforce Yepme as one-stop destination for fresh fashion providing latest collection to its customers.