MxMIndia

Category: MARKETING

  • Shares 2450 GB of data with Room to Read and SARD on the conclusion of its Easy Share Campaign

    Idea extends Easy Share to support child education

    By A Correspondent

     

    With its Easy Share campaign, Idea Cellular created a platform to enable mobile internet users to share data for the benefit of children. On the completion of this campaign, Idea handed over 2450 GB worth of mobile internet to the NGOs – ‘Room to Read’ and ‘Society for All Round Development’ (SARD) – pledged by mobile users for the cause of supporting child education.

     

    Kick-started in November last year, through its Easy Share campaign, Idea propagated the thought of transforming lives with the power of internet and urged mobile users in the country to ‘share internet’ with those in need. Amplifying the core essence of the campaign- ‘You Share, You Care’, Idea acted as an enabler and devised social and digital properties where people could actually become a part of the movement and come together to support the cause to ‘share internet’.

     

    To create awareness and gain the support in maximum numbers, Idea introduced various properties on digital – like a shareable website and on radio – ‘India sharing Season’ – to catalyze this movement that could make a difference in the lives of several children. Supported by aggressive on-ground activations, word-of-mouth through social and television ads, the movement expanded and channelized with it over 5 crore people who pledged their mobile internet data.

     

    By the end of a month long activity, a total of 2450 GB of mobile data was pledged through these channels. People made 2.5lakh+ calls on air to show the support and drove social media conversations with, 1.6 million+ likes on Facebook and 36,000+ tweets and 55,000+ visits on shareable website.

     

    Talking about the campaign, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “With every new campaign, Brand Idea aims at bringing new opportunities that empowers a society. Whether it is education, general awareness or a thing as simple as the feeling of giving or doing good, Idea has a unique way of depicting and reaching out to a wider audience. We are overwhelmed to receive such a fantastic response for our Easy Share campaign and as promised we are sharing the power of internet with Room to Read and SARD with the aim of supporting child education. It gives us great joy in having this campaign reach such heights with the active support of our audience.”

     

  • Pfizer and the Roche Group claim the #1 and #2 positions for leading the way in redefining their value to HCPs

    Biopharma companies lead way in addressing healthcare concerns

    By A Correspondent

     

    A global study released by Interbrand Health identifies the biopharma companies that are addressing the needs of healthcare professionals (HCPs), payers, and policymakers. A commitment to brand is a promise to address healthcare challenges and meet the needs of these healthcare professionals.

     

    The study examines what value means to HCPs and illustrates the influence the corporate brand has in conveying that value. It reveals how leading companies are beginning to deliver on what matters to HCPs.

     

    Looking to the future, healthcare professionals desire a commitment to innovative healthcare solutions that go ‘beyond the pill’. As a result, leading biopharma companies are adapting their business models, increasing transparency, exploring nontraditional solutions in areas like digital therapies, and ramping up their corporate citizenship activities.

     

    “Biopharma is at a pivotal moment, and the time for change is now,” said Jane Parker, Interbrand Health’s CEO.

     

    Dr. Ronnie Hershman, a cardiologist affiliated with NYU Langone Long Island Cardiac Care and the CEO of Health Effect, LLC, noted, “The biopharma industry has relied on blockbuster drugs for a long time, but healthcare is changing, and what physicians need has changed. Biopharma companies need to shift and think about what else they can offer.”

     

    Ashish Mishra

    Commenting on the Best Pharma Brands report, Ashish Mishra, Managing Director of Interbrand India said, “Best Pharma Brands is an important league table to study in the Indian market. Whether it is our annual Best Global Brands league table or the Best Pharma Brands being shared here, we do not have any Indian brand featuring yet. This is the absence that we would like to address. The key insight from the Best Pharma Brands is to lay stronger emphasis on the master brand and this can surely be leveraged to create clearer strategic pathways for growing Indian pharma brands.”

     

    Best Pharma Brands ranks these leading companies by qualifying the industry’s definition of value through brand, then quantifying the corporate brand’s contribution to business performance. The ranking identifies the 10 most valuable biopharma brands. In total, these 10 brands represent approximately USD $129 billion in brand value. Pfizer and the Roche Group secure the #1 and #2 positions on the ranking.

     

    Best Pharma Brands Ranking

    The ranking and brand value for each organization is outlined below

    • #1 Pfizer (USD $19.985 billion)
    • #2 Roche Group (USD $15.479 billion)
    • #3 Merck & Co., Inc., Kenilworth, N.J., U.S.A. (USD $13.880 billion) [Note: MSD outside of the United States & Canada]
    • #4 Janssen: The Janssen Pharmaceutical Companies of Johnson & Johnson (USD $13.866 billion)
    • #5 Novartis (USD $13.496 billion)
    • #6 Amgen (USD $13.461 billion)
    • #7 Gilead Sciences (USD $13.361 billion)
    • #8 Novo Nordisk (USD $10.206 billion)
    • #9 AstraZeneca (USD $8.123 billion)
    • #10 GSK (USD $6.778 billion)

     

    Best Pharma Brands also sets an important industry benchmark by highlighting the need for biopharma companies to change how they interact with the market and meet the needs of the healthcare community.

     

    Parker commented that “These 10 biopharma brands are embracing a strategy that is somewhat new to the health and life sciences sector: they are effectively leveraging their corporate brands and, in doing so, they are growing their businesses, fueling innovation, and developing meaningful solutions for patients on a global scale.”

     

    Best Pharma Brands is powered by global research data, feedback from HCPs, and data-driven insights. The underlying methodology mirrors Interbrand’s Best Global Brands, which demonstrates that strong brands can withstand market volatility and are more likely to outperform key financial indices like the S&P 500.

     

    To be considered, biopharma brands must have a global presence, generate revenue from the sale of prescription medicines, report the ratio of revenues generated from sales of prescription medicines, possess a strong pipeline of potential future prescription medicines, have awareness among HCPs, and serve as the primary external-facing manufacturer brand.

     

  • Huawei welcomes Saina Nehwal the new Brand Ambassador of Honor India who is all set to #PlaysmartwithHonor

    Saina begins new innings with Honor

    By A Correspondent

     

    Honor has announced the association with Saina Nehwal as its India brand ambassador. The global smartphone manufacturer has signed a long-term pact with the Olympic medalist to endorse its Honor range of smartphones. The company recently launched two models – Honor 5X and Honor Holly 2 Plus, which are available on flipkart.com and amazon.in.

     

    The partnership with Saina Nehwal coincides with Honor’s next phase of growth in India, as the e-brand aims to significantly strengthen its market share in India, post the very encouraging response from the India market.

     

    Speaking on the association, Allen Wang, President of Consumer Business Group, Huawei India said, “We are happy to announce our collaboration with Saina Nehwal who inspires people all over the world to face challenges and carve their own niche. Huawei is continuously associating with sports team and athletes across the world who shares Huawei and Honor’s philosophy and this association is a step forward in that direction. Recently we also enrolled Lionel Messi the ace footballer as our global brand ambassador and Saina Nehwal is another person who has countered all challenges to become the first woman Indian badminton player to win an Olympic medal. Not only we associate with the top ranking teams of athletes but moreover with people who resonate with the spirit of Honor.”

     

    Commenting on the association, Saina Nehwal, said, “I’m very thrilled to be associated with the brand Honor and resonate its philosophy of being a brand ‘For the brave.’ Being brave takes a lot of focus, courage and commitment and also gives you an edge to redefine possibilities. Since I played my first badminton tournament till the last shot that I have played till today, being brave has helped me cross every hurdle and obstacle, and also got me a lot of happiness and honor. Thanks for all what brave has brought to me, I would like to ask all young people to be brave and keep dreaming and fighting.”

     

  • Designed in fresh spring color palette and available in modern contemporary prints these bags are crafted for the women of today

    Caprese launches a digital video with Alia Bhatt

    By A Correspondent

     

    Caprese has launched a digital video with Alia Bhatt unveiling the Spring Summer collection 2016. Designed in fresh spring color palette and available in modern contemporary prints these bags are crafted for the women of today.

     

    Launching the new collection Alia Bhatt said, “My Caprese bag has my whole world in it. The spring summer collection is more than just stylish, it’s just like me.What I love about this international fashion collection is that it offers me a perfect companion for every occasion. For travel, work, or casual fun I am always ready to take on the world with a Caprese on my arm.”

     

    Speaking about the campaign, Sudip Ghose, Vice President-Marketing, VIP Industries says, “We believe this campaign truly emphasizes the importance of the handbag in a woman’s life. A woman’s handbag accommodates her entire world,  where ever she goes, whatever she does, the handbag is an essential part of a woman’s life at all times. No matter what the occasion this high-fashion collection from Caprese is designed to provide chic handbags with fuss-free glam for every occasion and need of today’s urban woman.”

     

    The Spring Summer collection 2016 is designed keeping in mind the umpteen occasions that women need to look fashionable and gorgeous for, keeping up with the latest fashion. Speaking on how women need to have the right hand bag the Caprese Girl says, “Your bag needs to be spacious enough to carry all your essentials and at the same time needs to be extremely chic to glam up your look. The new spring summer collection by Caprese is bright, colorful and stylish helping you adorna classy look. It’s definitely my recommendation for the women of today.”

     

  • The Bollywood power couple endorses Amara – Lodha’s utopian neighbourhood in Prime Central Thane

    Akshay-Twinkle to endorse new project for Lodha Group

    By A Correspondent

     

    Lodha Group has introduced celebrity couple Akshay Kumar and Twinkle Khanna as the brand ambassadors for its landmark neighbourhood Amāra. As part of a new advertisement campaign, the couple will be seen together for the first time endorsing a real estate project in India.

     

    During its pre-launch, Lodha Group witnessed a unprecedented sales of over 2000 homes worth INR 1600 crores and within the first weekend of launch, another 300 units have been sold. These sales are record-breaking and reflective of the strong demand for high quality housing in the Mumbai region.

     

    Speaking on the development, Akshay Kumar said, “Amāra is a unique urban concept, as par with master planned neighbourhoods of leading cities around the world. It’s like coming home to a world where every moment is rich, fulfilling and meaningful. It’s extremely rare to find such a haven in the middle of a city. This neighbourhood will enable its residents to live more, do more. I am delighted to be associated with Lodha Group on this new and innovative project, because it’s so refreshing to find such a forward looking developer that chose to build a society in a city without harming any nature. Instead of building a concrete jungle, Lodha has brought to us a luxurious nature filled neighbourhood fit for anything…What more could a family wish for than a nature linked lifestyle with the city at ones feet… Amāra simply lets you Do More, Live More.”

     

    Unveiling Amāra, Prashant Bindal, Chief Sales Officer (CSO), Lodha Group, said: “Over the years, Thane as a location has grown tremendously to create its mark today and it has become a booming commercial and residential hub due to the influx of business centers and other key developments. The robust demand generated by this neighbourhood, is proof that there will be a mass exodus of employable populace to Thane in the coming years. Moreover, branded urban neighborhoods are a rare phenomenon in Mumbai, and a lush and verdant neighborhood is even rarer in the city. In this backdrop, Amāra has received an encouraging response in the pre-launch stage with over 3000 booking applications. This neighbourhood has not only created super normal demand in a highly competitive market such as Thane but also revived its real estate landscape by reinforcing people’s trust towards appreciation and investment in real estate.”

     

    By A Correspondent

    Madison Media Omega, a part of Madison Media Group recently announced the win of LeEco in Bangalore.The estimated size of the account is around Rs 150 crores. The account will be handled out of the agency’s Bangalore office.

    LeEco,a new-age company of Chinese origin with market capitalization of more than USD 12 billion, recently debuted with two smartphones – the Le 1 s & Le Max.Founded in 2004, LeTV (subsequently, name changed to LeEco) has grown into a global conglomerate over the years. It offers live streaming, cloud, e-commerce, and smart TVs among other products and services.

    Meera Krishnan, Director Marcom, LeEco said,  “We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison’s meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation.  We now are now on course to roll out more smartphone models as well as other exciting products from our Ecosystem in India.”

    Vikram Sakhuja, Group CEO, Madison Media & OOH said, “Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding Smartphone category. We are delighted that our first campaign delivered extra-ordinary response in terms of bookings and sales.”

  • The company manages procurement, production and packaging in-house and the juices are available at Rs 55 onwards

    dCell develops Visual Identity for Raw Pressery juices

    By A Correspondent

     

    dCell, the strategic design consultancy of Mullen Lowe Lintas Group, has developed the visual pack architecture for Raw Pressery’s benefit and classic range of juices. Cold-pressed juice brand Raw Pressery has been founded by entrepreneur Anuj Rakyan and is unique in the sense that its products are made from a combination of fruits, vegetables, nuts, spices and super foods without any heat or air thereby ensuring freshness for longer duration.

     

    Anuj Rakyan

    Commenting on the brief given to dCell, Anuj Rakyan, Founder and Managing Director of Raw Pressery said, “We wanted to create a master brand architecture for the benefits and our new classic range of juices to create a consistent, effective visual identity. With the new classic range, we wanted to reach out to a larger health conscious segment that often ends up being shortchanged by ‘100% juice’ brands. We’re excited with the creative output provided by dCell and wish the product gains popularity with the consumers as well.”

     

    Tasneem Ali

    Sharing the creative approach taken by the agency, Tasneem Ali, Executive Creative Director, dCell said, “Raw Pressery was taking a big leap from being a mostly online, home delivery based brand, to one where retail shelf presence is vital. Having a clear pet bottle in the universe of tetra packs is not just a differentiator on the shelf but gives an assurance of quality and purity, with plenty of taste appeal. As Raw Pressery has a loyal consumer base, we decided to build on what we felt had going for it. Retaining the original bold, simple, handcrafted logotype, we created a device holder to ensure the visibility of the logo on the various coloured juices. By linking the logo with the fruit graphic, we reinforced the brand promise to rely only on the fruit, and nothing else, to deliver on quality and taste. The free flowing illustration style is candid, uninhibited, honest, and true to the brand ‘Raw’.

     

    From the bottle format, to the logo and the illustration style, to the tone of voice of the back of pack copy and the way the information is presented, everything works in tandem to deliver the brand message: Raw Pressery is truly All Good, No Bad”.

     

    Started in 2013 by the former marketer as an experiment to fill the gaps in India’s health beverages market, RAW Pressery has become very popular among fitness enthusiasts who started consuming the cold-pressed apple, beetroot, ginger, carrot and lemon juices as detox drinks. Rakyan started the company in Mumbai through a home-subscription model before selling in supermarkets such as Foodhall, a chain of gourmet stores by Kishore Biyani’s Future Group.

     

    The company manages procurement, production and packaging in-house and the juices are available at Rs 55 onwards for Classic Range for 250 ml bottle and at Rs 150 for Benefit Blends for 250 ml bottle.

     

  • McDonald's introduces a new Chinese menu for patrons

    McDonald’s new Kung Fu Panda twist for the consumers

    By A Correspondent

     

    McDonald’s India is providing fans an opportunity to bring to life the spirit of Kung Fu Panda 3 through their latest campaign.

     

    Commenting on the brand association, Kedar Teny, Director of marketing, McDonald’s India (West & South) said, “As per the recent report released by a leading online portal, Chinese is India’s 2nd most preferred cuisine. We have a long standing association with Kung Fu Panda franchise and with the 3rd instalment rolling out, we will celebrate a movie vertigration wherein for the first time we will introduce a new Chinese menu starting at Rs 35/- and introduce a thematic packaging for all the offerings under the new menu.”

     

    He further added, “The in-store décor of McDonald’s outlets and merchandise will also see a makeover inspired by Po and China, as well as a host of exciting activities. The McDonald’s ‘Kung Fu Panda’ Happy Meal is all about having fun and we are excited to give kids the opportunity to recreate the adventures of Po and the Furious Five not only with this unique collection of Happy Meal toys, but by providing kids with an awesome online and offline experience that is both entertaining and energizing. This is yet another endeavour undertaken by the brand to extend the ‘I’m lovin it’ experience to our patrons.”

     

    The new Chinese menu comprises of two new Schezwan Burgers (McVeggie Schezwan & McChicken Schezwan), a snaky Chilli Paneer Pockets and Passion Fruit McFlurry for the South & West region in India.

     

    The McDonald’s “Kung Fu Panda 3” commercial, produced by Leo Burnett, celebrates Po’s love for Kung Fu and food in a fun and larger than life execution. It starts from the legendary Jade Palace – the land of Kung Fu in Po’s world – showcasing his Dragon Warrior skills to prepare the Schezwan burgers with much gusto.

     

  • Ropes in the leading actor as the Brand Ambassador for their maiden marque VIP

    VIP unveils new campaign featuring Hrithik Roshan

    By A Correspondent

     

    V.I.P Industries has announced the launch of theirmega campaign “When you are very important” for their homegrown brand VIP. The campaign features reigning heartthrob Hrithik Roshan as their brand ambassador illustrating the transformation of India’s pioneering luggage brand, creating a niche positioning for itself.

     

    Leaving no stone unturned the campaign is created by a team of globally acknowledged creative minds such as Thomas Krygier – Director of Oscar winning commercials,Olivier Schneider – Stunt Director for classics like James Bond 24: SPECTRE, Fast & Furious 6 and conceptualised by the team of Whyness Worldwide.

     

    Filmed in Prague, one of the largest citiesin Europe, the campaign showcases the superstar trying to escape a gang of thugs who want to steal a precious jewel which he carries in a VIP strolley.Against a beautiful backdrop depicting the magnificent cultural sights;the scene is shot on the streets where Hrithik is seen fighting the gang. Aesthetically choreographed the fight sequence shows Hrithik using the strolley to defend himself and at the same time demonstrating the durabili ty and toughness of the bag.

     

    Commenting on the new campaign Radhika Piramal, Managing Director, V.I.P Industries says, “VIP is a brand with which we pioneered in the luggage industry. Almost 4 decades old; brand VIP continues to reign as one of the most preferred luggage companions. Through this campaign we offer our consumers another reason to continue to associate with brand VIP, as the campaign tag line says “When you are very important”. We are extremely delighted to associate with Hrithik Roshan; there couldn’t have been anyone else who could match the classic legacy of our brand.”

     

    Detailing the marketing strategy for the brand Sudip Ghose, Vice President-Marketing, V.I.P Industries says, “This campaign is an amalgamation of two very important personalities i.e. VIP and Hrithik Roshan. With “When you are very important” campaign we want to entice the audience with the features of the new collection that Hrithik displays in the commercial. Adopting a different approach; apart from a 45 second television commercial viewers on the digital platform will get to watch a 2.45 minute film which will be exclusive to social media and will go live sometime soon.”

     

    Expressing his thoughts on the campaign Ravi Deshpande, Founder and Chairman, Whyness Worldwide says, “VIP as a brand has a unique charm just like the Brand Ambassador-Hrithik Roshan. Our attempt was to ensure that both the personalities are stitched together displaying the features of the product, thus offering the audience an action packed commercial that we hope stands out from the rest.”

     

  • The agency will be responsible for creating the in-store visual language and leveraging the customer journey to design the benchmark True Blue store

    Arvind Fashion awards integrated branding mandate to I-AM

    By A Correspondent

     

    I-AM, the multi-discipline branding and interior design agency, has won the integrated branding mandate from Arvind Fashion Brands, a subsidiary of textiles major Arvind Limited. It was a multi-agency pitch, with Arvind Fashion Brands deciding to go with I-AM after being impressed with their approach to the brand, the consumer and their deep understanding of the sector.

     

    Arvind Fashion Brands has recently partnered with legendary cricketer Sachin Tendulkar to launch an iconic premium men’s wear apparel and accessories brand called ‘True Blue’. True to its name, the brand re-interprets traditional Indian heritage in the modern context, making it relevant to the contemporary Indian who is asserting himself on the world stage.

     

    After a comprehensive workshop with the Arvind Fashion Brands team, leveraging consumer and cultural trends as well as international benchmarks in retail, I-AM proposed a unique, all inclusive strategic positioning and brand identity for ‘True Blue’. Besides this, the agency will also be responsible for creating the in-store visual language and leveraging the customer journey to design the benchmark True Blue store.

     

    The first ‘True Blue’ outlet conceptualized by I-AM will come up in the Master Blaster’s home city, Mumbai, in May 2016. The brand plans to launch around 25-30 stores across India in the next 5 years. The apparel range designed by Tendulkar will showcase 300 trendy styles and is priced from Rs 1,199 onwards.

     

    Rajiv Mehta, CEO, Arvind Fashion Brands said “We have partnered with Sachin Tendulkar to launch True Blue, a premium fashion brand with a distinctive positioning in its segment. I-AM’s demonstrated a unique approach, processes, tools and strategic thinking on the brand which I am confident will make an impact in the market.

     

    Brian Pinto, Country Head I-AM said, “Our aim is to create distinctive brand and an aspirational new way to shop for apparel which provides inspiration and empowers consumers with style and knowledge. As part of the process, we must ensure a systematic and seamless brand experience for the shopper. Due to our excellent global credentials, past portfolio of innovative design work, Arvind Fashion Brands has entrusted us with launching their foray into premium men’s wear with True Blue for which we are very excited. Working with the True Blue team to define the brand positioning and create this new experience has been a great collaboration, and we hope the consumers enjoy experiencing it as much as we have enjoyed creating it.”

     

  • The funding is focused on growing its premium movie and TV, OTT service, Hungama Play; including addition of 1500 hours of TV content and original programming

    Hungama raises $25mn in funding round led by Xiaomi

    By A Correspondent

     

    Digital media entertainment company Hungama, has raised an investment of US$25mn, led by leading smartphone company Xiaomi, along with existing investors Intel Capital, Bessemer Venture Partners and ace financial investor and Indian billionaire, Rakesh Jhunjhunwala.

     

    With this round of funding, Hungama will expand the content library and further invest in world class technology on its mobile app platforms Hungama Music for music and Hungama Play for premium video including movies, television and original series. Hungama will soon add over 1500 hours of television content along with original content to its current Hungama Play offering of over 8000 movies in English and 12 Indian languages

     

    Speaking about the funding round, Neeraj Roy, Founder & CEO – Hungama Digital Media Entertainment said: “India is adding 8 MN new consumers to the Internet each month with 90% of digital consumption being driven by mobile. Young Indians love their music and movies and the mobile will be the most used screen for this generation. Content will drive the next phase of Digital India and we are delighted to partner with Xiaomi as we prepare to bring premium and original digital entertainment to a 100 million Indians before the end of this year.”

     

    Hugo Barra, Vice President, Xiaomi said: “We think of smartphones as a platform for us to deliver Internet services, and this includes content. We are investing in Hungama not only to start integrating content into our smartphones, but also to grow together with them and deepen our understanding of the content sector in India. We have carefully selected Hungama because of what they are doing in terms of aggregating large amounts of content and delivering an amazing user experience.”

     

    Rakesh Jhunjhunwala, Chairman, Hungama Digital Media Entertainment said: “I have been invested into Hungama for several years and participated in this new capital raise as I believe they have built an unique leadership position with the most compelling music and movie OTT service for South Asians globally that is ripe for growth as India will embrace broadband and 4G. We welcome Xiaomi as one of our partners.”

     

    Vishal Gupta, Managing Director, Bessemer Venture Partners, said “We are excited about the leadership position that Hungama has built as being the one stop OTT platform across music, videos and movies. We are delighted to have Xiaomi as our partners and will accelerate our growth and leadership.”

     

    Citi acted as exclusive financial advisor to Hungama on this transaction.

     

  • Ayushmann will join Bollywood's King Khan – Shahrukh Khan who also endorses VI-John Shaving cream and foam

    VI-John announces Ayushmann Khurrana as new brand ambassador

    By A Correspondent

     

    VI-John India announced Bollywood actor and singer Ayushmann Khurrana as the brand ambassador for VI-John Shaving Foam.

     

    As per the terms of the contract, the ace actor will endorse shaving foam through advertising campaigns, which will be unveiled soon. As the brand ambassador, Ayushmann will be featured in a new integrated 360-degree campaign for VI-John shaving foam which will run across TV, print and online channels rolling out from April 15’2016. With this endorsement, Ayushmann will join Bollywood’s King Khan – Shahrukh Khan who also endorses VI-John Shaving cream and foam.

     

    Commenting on the association, Harshit Kochar, Director, VI-John India said, “We are delighted to have multi-talented Ayushmann Khurrana on board as this association will help build a strong connect between the brand and consumers especially youth who admire his music and take him as their role model. Ayushmann who wears different caps of a singer, lyricist and actor, has a mass appeal and connects well with our brand philosophy”.

     

  • The campaign highlights Myntra as the ubiquitous destination for International Fashion in India

    Myntra takes a stand with #JustArrived

    By A Correspondent

     

    Myntra has announced the launch of a new brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a house of best fashion brands, Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

     

    The television commercial with a 30 & 45 second duration, demonstrates style and fashion of top international brands by using a metaphorical Myntra airport setting where passengers (symbolic of the brands) have #JustArrived and are getting checked, stamped and welcomed warmly on the Myntra platform. The visuals are tantamount to a fashion show of the latest trends and collection of apparel, footwear and accessories, at the airport. The TVC is directed by SachinKhotre, produced by Asylum Films and conceptualized by Happy Creative Services.

     

    Commenting on the launch of campaign, Gunjan Soni, CMO & Head of International Brands, Myntra said, “Myntra has over 8Mn fashion shoppers, who see us as a destination of choice for their favorite brands. By adding a wide range of International brands, we have further strengthened our Fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated International selection.”

     

    A four week campaign, the TVC will be aired extensively across 25+ TV channels, spanning Hindi GEC, Hindi Movies, English Entertainment, English Movies, Youth & Music Channels, and English News Channels. The campaign will also be promoted in outdoor mediums in Delhi, Mumbai and Bangalore starting 4th April and through brand’s digital platforms.