Category: COLUMNS

  • Sanjeev Kotnala: Do you have your unique BRAND-I MAP?

    By Sanjeev Kotnala

     

    Explorers don’t need a map. They are adventurous. They love taking risk. However, most of us are navigators. For us, life is a journey. And most of us don’t have a map for it. We work with vague sense of direction.

    We keep defining the destination and the road that will lead us there. We have untested ideas. We brilliantly follow other’s template; including the professional Institute, we join. We are happy waiting for failure before we take action.

    Life is far too complex and fluid for us to have a complete map. We appreciate it and hence enjoy the milestone-to-milestone approach to life.

    We are highly adaptive and flexible. Minor aberrations and failures do not affect us. However, we are impacted by society approach of materialistic success. House, car, vacation and lifestyle become a surrogate of status.

    Is that the real success? Both ‘Yes’ and ‘No’ are acceptable answers. What matters is what you have been looking for. It’s your race, your journey, and hence you define and decide the benchmarks.

    At the risk of offending a few; I push for the need of a more holistic success, where emotions and relationships are also importance. To appreciate, you must stop measuring success with the lens of a societal telescope and use the internalised microscope to explore what real happiness and success means to you.

    Once you buy into this philosophy and approach, you are ready to attempt creating a framework of your MAP. It will be a good indicator to tell whether you are moving in the right direction.

    MAP has standard points of references like origin, destination, alternative paths, mode of transport, travel accessories, a compass and identifiable milestones. MAP is a waste unless you know how to read it. Hence I believe the traveller must draw his own MAP.

     

    START. WHERE WE STAND.

     

    The origin is your current status. It is about you. In your map, you are always at the starting point. Your name, age, professional assignment, role is just a factual statement with no fire. It will never do justice to your potential and capabilities, while it may identify you.

    It is not easy to deep dive inside and understands self. Are your values and belief system strong enough to withstand a debate? Maybe the best way to make a beginning is to define the five most memorable; not necessarily happy or sad moments of your journey called life. Evaluate your behaviour from a third person’s point of view. Maybe you will not recognize yourself.

    The starting coordinate in your map has all the elements that create the inner you and the societal experience in day-to-day interactions. Your knowledge, talent, acquired skill and reflex actions define you. Today is a result of the choices we made. Tomorrow will be the result of the choices we will now make.

    Do take a simple test. Answer these questions. What is your stance on gay marriage or love jihad or khap panchayat? Write it down as clearly as possible. Now put a dear one in that situation, does your approach changes? What is your view on cow slaughter or Gau Rakshak? How secular are you? Do you believe that women with short skirt got nothing to do with the increasing cases of sexual offences? Who do you really serve? And to whom do you pray? Does it have a form? Does it have to manifest itself in different ways? What is perfection for you? What is your definition of a good brother, son, mother, daughter, husband and wife? What does success mean to you? Are you prepared for success? What are you willing to sacrifice or pledge to be successful?

    These are the framework and position on the grid that defines your Brand-i-MAP.

     

    END. DESTINATION.

     

    To start the journey, you need an idea of the destination. There is no guarantee if you ever reach there. Maybe like Christopher, you may discover something new. Note it down; life is about shifting target and values. They change as you evolve, as your needs, desire, ambitions reshape continuously.

    You can define the destination in many ways. You could start the journey with a vague hint of direction to take. Remember, you have answered this question many times. Where do you see yourself after 15 years? What is the reason for your existence? What do you want to achieve in this life?

    Do you answer in form of designation and materialistic ownership? Do you have another way to define success? Is your life all about earning status by flaunting materialistic items? Is it about making people smile with joy?

    Don’t be surprised if the questions stump you for a moment. Most of us (including me) will fail to answers them with complete confidence and honesty. To finish the argument, we are capable of answering. We will defend it knowing it is not the truth. We, can lie to everyone, but not lie to ourselves.

    The destination you chase in real life is multidimensional like you. It can be measured across mental, social, emotional, physical, monetary, sexual satisfaction, hunger and desire … and many more dimensions. Our life is all about balancing our numerous roles and emotions, no doubt that the destination is a series of complex equations. An equation that only we can see, solve and resolve. Only if we understand self.

     

    ROUTE WE TAKE.

     

    Even in the physical and metaphysical there are alternative routes to reach the same destination. There are possibilities in every interaction we make. For your life goals, we need to be a bit more cautious in defining the route.

    To be a successful entrepreneur, we could take the IIM- earn- invest- plunge route of take the plunge right away. Only time will have the answer, if we succeed as per our definition and yardstick.

    The route to success requires clarity, confidence, passion, dedication, flexibility and openness to new ideas.

     

    VEHICLE. MISSION TO RIDE.

     

    Having an MAP and being able to read it is not enough. It shows us the start and the destination, the alternative routes and the chosen path but not the pace.

    What defines our pace is the vehicle you ride. A vehicle is the means to reach the destination. We call it vision, or mission in life. And our current co-ordinates, self-awareness defines it. Many of us start with a hint of a vision, and later change it due to circumstances. There is nothing wrong in it. Nevertheless, if we change it too often, it may be better to re-examine our starting points, destination and the chosen route.

     

    BAGGAGE. ACCESSORIES WE CARRY.

     

    The journey is a long one. What come handy are the experience, knowledge, passion, dedication, skills, attitude, aptitude, talent and a fire to keep learning. These are interlinked as comes as part of our upbringing and outlook. It’s tough to be yourself by separating, replacing or modifying them. They are because you are.

    In our journey, we pick things, modify and even discard them. We pack according to the journey. Hence, before formally starting, we need to understand the requirements and the things we will need. At times, staying a bit longer at the starting coordinates and acquiring more accessories (knowledge and experience) before embarking on to the journey may be the best choice.

     

    GUIDES AND MARKERS.

     

    In our journey, we need markers to help monitor progress. Our achieving them define how true to the path we have been traveling. The journey of life is too long and the far too complex. Moreover, we never have the complete map; we discover the new piece at every milestone. Hence define the journey and break it down in measurable SMART segments, which are specific, measureable, achievable, relevant and time bound.

     

    BARRIERS AND FACILITATORS.

     

    The MAP is simple. We can trace the path without any problem. We need to identify our facilitator and barriers. There are speedways and potholes. There are places where bridges need to be created and places where you need to take a detour. No one has really seen the path. No one understands it. Each one of us takes a path that is newly discovered and unique to us. Every experience, failure and success is unique too. There is no one to blame.

     

    WRITE THE STORY.

     

    We must learn to enjoy smallest of happy moments. We must be strong to leave behind bad experiences and move ahead with the learning’s. The journey and the map are unique. Every moment we are writing a new story. The past is gone as I write this. We can’t change the characters, the incidents or the results. However, we have the option of changing the story that is being written with every choice we make for our future. What is the next chapter? It is something that we only can define.

     

  • Chintamani Rao: NBA vs Republic TV – Pot calling the kettle…?

    Apart from being a former Chairman of BARC, Chintamani Rao has been a veteran mediaperson – working in advertising for many, many years (37!) and later in the news broadcasting (six years) as also a stint at RK Swamy Media after which he based himself in Delhi NCR as strategy and media consultant. This article first appeared in The Hoot, and we are republishing it with permissions as part of our continuing coverage of English news channels boycott of BARC ratings. Read on

    It was inevitable. It was only a question of who would be first to pull the trigger, and when.

    Two years ago, almost to the day, I raised the red flag – even before BARC started publishing data. Asked in a Q&A with The Hoot about the watermarking technology to be deployed by BARC, I had said (in part) the problem with it is that the broadcaster controls the switch. If you’re disgruntled and don’t want your channel to be measured you can simply stop watermarking, and the system will not be able to read your channel. That will distort the picture, and a major network doing that could hold the whole system to ransom.

    Last week it happened. All English news channels turned off watermarking, and with that BARC’s ability to measure and report their viewership. All except Republic, that is, which was the cause of the action. The other English news broadcasters want BARC, or someone, to take action against Republic for multiple placement of the channel on distribution networks – having multiple LCNs, as it is termed.

    Let’s rewind a bit.

     

    “He that is without sin among you…”

    As Republic was gearing up for launch the word went round in the business that it had acquired multiple LCNs on several distribution networks. Perturbed, the News Broadcasters Association (NBA), of which Republic is not a member, wrote to BARC not to report its data. NBA also complained to TRAI.

    Republic went on air on Saturday, 6th May. (Saturday is a good day to launch, because BARC’s reporting week is Saturday-Friday and you get a full week of data from your very first week. Data for the week are published on the following Thursday.) Accordingly, data for Week 19 (6th to 12th May) were published on 18th May – and all hell broke loose.

    Republic was reported to have had, in its very first week, a 51% share of viewership of English news channels. Unthinkable, and unacceptable.

    Times Now, long the undisputed leader in English news, had been widely expected to crash when Arnab Goswami quit. Everyone watched keenly but  week after week it remained no. 1, to the utter surprise and frustration of its competition. Then Goswami came back on air, now as the face of Republic, and – lo! – promptly that channel appeared on top while Times Now slid to second place. Worse, the viewership of Republic was 80% higher than that of Times Now, and twice that of the next three combined. No ifs and buts: Republic was it.

     

    “Yes, the same India Today which had done the same thing two years ago, when Healines Today was rebranded and relaunched as India Today.”

    Meanwhile India Today TV also complained, to both BARC and TRAI, about Times Now too engaging in the same practice, of multiple LCNs. Yes, the same India Today which had done the same thing two years ago, when Headlines Today was rebranded and relaunched as India Today. According to a Chrome Data Analytics report at the time India Today TV was on dual frequencies on each of 70 cable networks, giving it an additional 22% reach. At a cost, of course: by some estimates, 50%  over its normal carriage fee.
    Nor were they shy about what they had done. Ashsih Bagga, CEO of India Today Group, was quoted commenting on it, and expressing his delight with the outcome in viewership and market share. Alas, the glory was shorlived: the channel was no. 1 for one week, before dropping back to its usual place in the pecking order. An expensive, if happy, week.

    Times Now did not deny India Today’s charge, only justified it as a “defensive manouvre”.

     

    “BARC chose to do nothing about either complaint – NBA’s against Republic or India Today’s against Times Now – and for very good reason.”

    BARC chose to do nothing about either complaint – NBA’s against Republic or India Today’s against Times Now – and for very good reason. They said they were aware of broadcasters engaging in this practice in the past too, and took the position that they “… measure viewership of channels basis their unique Watermark ID, irrespective of the platform the channel is available on or the number of instances within the platform.” And, quite rightly, that “BARC India is not the regulatory body for resolving issues concerning multiplicity of LCNs for a channel.” Unexceptionable, on both counts.
    In fact BARC’s policy already states that, “Regulatory issues pertaining to this, if any, would lie within the domain of the Ministry of Information & Broadcasting (MIB) and/or Telecom Regulatory Authority of India (TRAI).”

    Reacting to what they saw as BARC’s inaction against Republic, all other English news channels stopped watermarking, thus effectively pulling out of the BARC system and rendering it unable to measure and report English news viewership at all.

    Now it is reported that TRAI will conduct an enquiry. Into what and to what end remains to be seen.

     

    Heads, they win; tails, we lose

    Matters are now rather interestingly poised. For all the sound and fury the anchors display on their nightly shows, English news is a very tiny genre in the overall context of Indian TV: less than 0.1% of total TV viewership. Even within the news category itself all of English news is only about 8% of the leading Hindi news channel, Aaj Tak – which itslelf is only about 9% of the leading Hindi GEC, Star Plus.

    So what does that imply for the current impasse?

    The most important reason for audience measurment is for advertisers  to know where to put their money. If the channel or the genre is important enough they manage without data because they cannot afford to miss the audience it delivers. That is what they did during the painful period of transition from TAM to BARC: they bought on the basis of old data.

    In this case, though, it’s not just the absence of current data: the whole category has been disrupted. Data up to Week 18 does not feature Republic, while data with Republic is available only for Week 19 and cannot be comapared with earlier weeks. So there is, in effect, no data at all.

    Nor is English news is central to any advertiser’s plans: it is just too tiny. There is probably not a single media plan in the country which would be disrupted in its absence. That is not to say that advertising on English news is useless: just that it’s not essential. And what it adds to a media plan – frequency, impact and delivering a focused audience – it does at a relatively high cost, getting as it does 22-25% of what advertisers spend on news channels for delivering a tiny fraction of the news audience.

    The affected broadcasters are caught in a cleft stick. Unless a knight in shining armour – the government, TRAI or the courts – charges in to their rescue, they have two choices: make some face-saving gesture, get back in, and risk having the Week 19 kind of data again; or stay out and risk advertisers pulling out in the absence of data. While they have acted as a subset of the NBA all of them are also members of the IBF, the biggest shareholder in BARC, and a couple of them are on its board. What they do have going for them is of course the clout of the news media, which can often induce matters to take an unpredictable turn.

    BARC, on the other hand, is not immediately affected. The largest part of its revenue comes from broadcasters, and of about 900 TV channels in India only 6 are in English news. Their broadcasters cannot afford to pull out of BARC fully because all of them have other channels, for whcih they need the data.

    BARC’s other source of revenue is media agencies, on behalf of advertisers, who can afford not to buy English news. This means the absence of data on English news will not materially affect the value and usefulness of BARC data to its subscribers, and therefore will not affect BARC.

    If TRAI does uphold the complaint against Republic and orders it to operate on a single LCN, it is highly unlikely that the broadcaster will snap to attention and comply: they are bound to fight any adverse ruling through all the appelate processes available to them. In other words, whatever Republic is doing or has done is not going to change in a hurry.

    For the present, then, BARC is safe, advertisers are unaffected, and it is the English news channels which have something to think about: they got themselves into this situation and they have to dig themselves out of it.

     

    But that is only for the present

    What this standoff has done is to expose the weaknesses of the system, the better to be exploited by those better placed to do so.

    First, that BARC can be held to ransom. This time it has been challenged by a small genre that does not materially affect it or its other stakeholders, but what’s been done once can be done again: next time by a single broadcaster or a group of them whose absence is keenly felt and forces BARC to the negotiating table.

    Second, the practice of multiple LCNs is out in the open. It’s not financially viable on an ongoing basis but is a useful way to get a temporary blip in ratings for the launch of a new show, for example. It distorts the data but BARC will – even if rightly – do nothing about it. So, unless there a law or a court ruling to prevent it, it’s here to stay.

    The advantage of a system run by a vendor – like TAM – is that the vendor has no role in the business except to provide data. They are answerable to the industry  and the survival of the system depends on their being able to keep the stakeholders satisfied.

    On the other hand, the problem with an industry-owned and –driven system like BARC is that the players have interdependent relationships outside of the measurment system and have conflicting stakes in the business. Worse, in the case of BARC the ones being measured not only control the system, but also individually have the power to opt out of it at will. That cannot be a sustainable situation.

    BARC as an entity is not responsible for the shenanigans of broadcasters, but those very broadcasters own (60 per cent of it) and drive it. They are the plaintiff, judge and jury. Unless it finds a solution outside the judicial system in which affected parties – which would most often be the constituents of its own shareholders – can approach an objective, independent body of third-party experts, the audience measurment ecosystem can look forward to the proverbial interesting times.

     

    Chinatamani Rao is a Strategic Marketing and Media Consultant living in New Delhi NCR. He is a former Chairman of BARC and has served on the IBF and NBA Boards.  He has headed Times Global Broadcasting and India TV as also RK Swamy Media Group, MAA Bozell, McCann after spending nearly 11 years at Ogilvy as Executive Director and earlier as Associate Director at Lintas for six years. He is a PGDBM from XLRI and graduated from St Stephen’s College, Delhi

     

    This article first appeared in The Hoot at http://www.thehoot.org/media-watch/media-business/nba-vs-republic-tv-pot-calling-the-kettle-10106. Republished with permission form the publisher and the writer. 

  • Ranjona Banerji: How the media has reviewed the Modi sarkar

    By Ranjona Banerji

     

    The “big fight” going on in the media is one of “omission and commission” to use a popular media cliché. Three years of the Narendra Modi government at the Centre – and do we fall down in hagiographic genuflection or do we stand up and criticise?

    From one point of view – which includes mine – the past three years have not improved life in India and have significantly worsened it in several aspects. Not the economy – which was the big expectation – not jobs, not peace in the neighbourhood, not corruption in the way it affects the common man – improvement from the last government is practically nil if we have not slid further back.

    UPA’s second term was marred by serious corruption charges and even worse “policy paralysis”. The people were ready for “change”. Modi and the BJP promised the moon. The moon was reached by a mission started under the UPA. So much for that. And that’s the story of any “successes” of this government, more or less.

    So, how have the media responded to these three years? A very few have tried to be objective – that is, critical with a few lollipops thrown about. Most of the print media and news websites come under this category. Television has on the whole not even attempted a proper evaluation for obvious reasons. Instead, Pakistan, Pakistan, Pakistan, Sonu Nigam, Twitter Twitter, Paresh Rawal, Kashmiri separatists, Congress, Opposition, Lalu, Tharoor, Pakistan, Pakistan, Pakistan.

    O joy and Jai ho.

     

    **

     

    The American media has just exposed to the world one of our most difficult dilemmas. By publishing information, including photographs from the crime scene, of the Manchester bomber and bombing before the police released details to the media, Britain claims it has severely hampered their investigation. It has stopped sharing any intelligence information on Manchester with the US security agencies, breaking from usual protocol.

    So what should the US media have done with sensitive information that it received, in this case most likely from US intelligence agencies? To hold it would go against journalistic principles to inform the public. To use it may alert others in the bomber’s terror circle that the agencies were on to them.

    It’s a tough call but I personally here would err on the side of caution. It in no way helps journalistic principles to hamper an investigation into something as serious as a terror attack. Publishing the alleged bomber’s photograph, information about him and photographs of the bomb from the crime scene before the police were ready to release them does not really add anything to the public’s right to know.

    The New York Times’ motto, “All the News that’s Fit to Print” I would say still stands. This news was perhaps not fit, given the possible fallout.

     

    **

     

    It is becoming increasingly impossible to watch most of our English news channels. It’s not just the high decibel fake nationalism. It’s that evident desire for war in Kashmir – against apparently both Pakistan and Kashmiris. Many of these news channels pay constant obeisance to the Narendra Modi government and find it painful to criticise the BJP. But is this the government viewpoint? Imminent war? Or are the channels being egged on by a bunch of junior functionaries and retired armed forces personnel looking for reflected glory? And what about the owners of these channels? I expect nothing else from Republic TV and Arnab Goswami but is this nonsense the vision that Aroon Purie and the India Today group have for India? Truly, the mind boggles.

     

  • 10 Reasons why English News Channels have been generating a Frown…

     

     

    By Pradyuman Maheshwari

     

    If you’ve been subjecting yourself to the developments of the last few weeks, you would possibly be left wondering whether the same news media that sermonises on what’s wrong and what’s right in India has embarked on a path that’s very uncool. Uncool is perhaps too soft a word. As the road sign says: Danger lies ahead.

    Let’s start with the beginning:

    01. Shout as if there’s no tomorrow: I was among the first commentators to applaud Arnab Goswami in 2008 for asking the tough questions. But is it right to forever keep raising your voice – with 6 to 8 talking heads screaming and shouting? Perhaps not. And even on nationalistic issues, if Pakistan is Enemy #1, why call people from there? How about some neutral, global commentators? And look at what’s happened when Goswami left Times Now? Another bunch of noise-makers!

     

    02. There’s no really neutral English news TV channel. Sadly, there is no clearly neutral English television channel. NDTV 24×7: Appears neutral only because it doesn’t gush about the government, but clearly left liberal. CNN-IBN is mostly neutral and isn’t obviously pro-Modi even though it’s Mukesh Ambani-owned, but given its ownership, it can’t obviously be neutral. Must say that it hasn’t been tested on this score yet. India Today: Rajdeep Sardesai is exceedingly neutral, but Gaurav Sawant? And why did they need to cover Yogi Adityanath live for nearly two days. And Times Now: unlike the paper, the channel is pro-BJP, and in my mind, it’s to the extreme. Sorry, I don’t watch enough or any of NewsX and WION to comment on them, but from what I remember of it, NewsX isn’t exactly neutral and WION is as of today too insignificant to matter

     

    03. Legit, but unfair distribution marketing: Using multiple frequencies to promote themselves on different genres is wrong as per the rules, but almost every channel has been reported to have indulged in it – in the distant and recent past. At one level, it’s an unfair practice. But why should the government or TRAI bother. An activity likes this costs top $$$s (in fact $$$$$$$$$$s), and a channel can’t do it forever, unless it cares a damn about its bottomline. Crying to the quasi-government TRAI and the ministry too often can backfire bigtime!

     

    04. Pulling out from the BARC ratings is incorrect. The joint industry body was set up by the ecosystem – broadcasters, agencies and advertisers. And the setting up was accelerated because of a news network’s angst against the earlier measurement firm (TAM). The likelihood of relative errors is a reality, and needs to be factored in at all times. Does this mean one must pull out of the measurement system. What the News Broadcasters Association (NBA) has done doesn’t augur too well for the entire ecosystem. In fact it was Regressive. Let’s capitalise that: REGRESSIVE!

     

    05. While television channels can be aggrieved, industry associations should be above interests of individual channels. The NBA erred on that. NBA President Ashish Bagga, is also CEO of TV Today Network, which runs the India Today channel and the decision to advise member English news channels to pull out was taken under his leadership. From what I hear, NBA may not be a divided house on this decision, but it’s clearly not united on it. There are some who believe that the episode could’ve been handled better. Meanwhile, I believe constituents of the ecosystem mustn’t handle them with kid gloves, as I think they have been.

     

    06. The secretariat of the two key industry associations could do with some attention. The reason why NASSCOM or the much larger FICCI and CII are so successful is not because of the Chairman or Presidents, but because of the Secretary Generals or whatever the head of the secretariat is designated. The IBF, which is 60 per cent owner of BARC, chose to stay mum on the issue. And the NBA secretary-general chair perhaps needs a new occupant. The issue could’ve been handled better had there been a more dynamic head of both these bodies

     

    07. Times Now has been making optimum use of its siblings The Times of India and Economic Times for promotion. What it doesn’t realise is that its readers see through the negative propaganda and every printed report actually gives more publicity to Arnab Goswami’s Republic TV. While it’s got India’s most celebrated journalist as a mascot, Republic got a major shot in the arm with all the publicity in the #1 paper of the country. Earned media or whatever it’s called! PS: the page slug on the ET page that carries the report today says: Pure Politics.

     

    08. Cross-ownership issues have sprung up again with the Times of India and Economic Times offer prime space for negative stories on Republic TV. The stories make for good fodder for a trade site, but for a broadbased general news or a business daily? Had it been any other country, there would’ve been complaints on cross-media ownership. In India, no such luck. Governments are just too scared of the print mediawallahs

     

    09. BARC guidelines not followed on advertising: This is something that Republic TV is going to get nailed on. By promoting viewership numbers for just one or two weeks, one is going against the guideline of advertising viewership numbers. The problem is that the reprimand, if any, happens when the damage is done. And the only way in which this malaise can be corrected if an industry association issues a diktat and imposes penal action.

     

    10. The NBA and all the English news channels must realise that while the wars may have resulted in greater viewership attracting undue attention can be counter to their overall interests. For instance, the repeated statements by various people that the English news channels audiences don’t really matter. Etc, Etc. In the longer run, the perception sticks while making advertising decisions. And all of it is very bad for the genre as a whole.

     

    Pradyuman Maheshwari is Editor-in-Chief, MxMIndia. The views expressed here are his own

     

     

  • Ranjona Banerji: Do Times Now, India Today & Republic TV want war?

    By Ranjona Banerji

     

    At the risk of repetition, one must ask what Times Now, India Today TV and Republic TV are up to. I am not discussing the various charges of unfair practices that they are all hurling at each other – from what I understand shady distribution deals are rampant in TV. I am not even discussing charges of thievery and whatnot.

    It is their practice of journalism that remains horrifying. Even if you accept commonly made excuses like the search for popularity and playing to the gallery, the fact that all three of them seem to be hell-bent on alienating Kashmiris and pushing for war within and without is cause for immediate alarm.

    The trouble is that their anchors and reporters are sometimes so excited at the prospect that it is hard to ascertain whether the channels are being cynical or they really believe their own dangerous propaganda rubbish. The tack that they have taken on an army officer using a Kashmiri as a human shield has descended into one more “patriotism” test: if you cite human rights or international laws or even god forbid, the Constitution of India to oppose the army’s actions, you are clearly a traitor to India and hate the armed forces.

    This is from a Times of India leader, published on May 25:

    “In that context, the army’s decision to honour a major who tied a civilian to his jeep’s bonnet, as a human shield to prevent mobs from attacking Election Commission staff, is a mistake. Even if it’s the case that the move was necessary to save lives, as the army contends, the optics is terrible. While the government is justified in taking action against stone pelters and violent mobs better means of crowd control which minimise collateral damage, as well as better ways of winning hearts and minds in the Valley, need to be devised.”

    Absolutely nothing on Times Now has even matched the sobriety of this quiet criticism of the army’s action in a sister publication. In fact, the TOI edit, by print standards, is mealy-mouthed in the extreme. But if you compare it to television, it sounds strong and brave!

    To contrast the TOI’s stand with other newspapers, this is from an Indian Express leader today (May 30), responding to General BipinRawat, the army chief, defending his officer’s actions:

    “It is undeniable that the army has been thrust into a crisis in Kashmir not of its making, one that the political leadership should have taken the lead to resolve. In these circumstances, General Rawat must arguably aim to limit the fallout of the army’s exposure to what is primarily a political problem. His ill-judged statements, however, send out the impression that the army is fighting the people of Kashmir. This is particularly unfortunate given the fact that the Indian Army has done stellar work in its effort to build bonds with the people of Kashmir, through schools, sports activities and rescue operations during the 2014 flood, as well as this April, when the waters rose dangerously in some parts of the Valley. The chief of the Indian Army cannot sound like an angry retired prime time warrior. He must, at all times, acknowledge the responsibility — and the constraint — of his high office.”

    The Indian Express of course was long deemed “anti-national” by the then boss of Times Now who is now boss of Republic TV. So here is an editorial from The Hindu, on the commendation awarded to Major LeetulGogoi for his using a Kashmiri citizen as a human shield in Kashmir.

    “It could be argued that in the fog of operations, some improvisation in standard operating procedures is inevitable. But the use of a human shield, in this instance of a civilian, can hardly be justified on this ground, because it militates against the basic principles that govern the rules of conduct in war and war-like situations. It would have been proper if this incident was met with stern disapproval rather than being exploited, as it has been in some hyper-nationalistic quarters, to reinforce an us-versus-them binary and pit the security forces against the Kashmiri street.”

    I would not put it past these three news channels – I single them out because they are the worst transgressors – to label most Indian newspapers anti-national. Instead of behaving like journalists and questioning the government, they have switched to a number of easy, vague targets like “liberals”, students, writers and so on. It does not hurt their sense of nationalistic pride however to pay vast amounts of money to various Pakistanis to appears as guests on their shows. The fact that they shout endlessly at them must offset the cost of Indian foreign exchange moving across the border, one assumes.

    But we have gone beyond joke territory. To have news channels endlessly trying to incite war with Kashmiris has already exacerbated conditions in the valley. Do we really need them to make the situation any worse?

     

  • Sanjeev Kotnala: The Good, The Bad & The Ugly

    By Sanjeev Kotnala

     

    THE GOOD

    The best if in recent times been the interview of Army Chief Bipin Rawat. It is direct from heart and shows what true leadership is all about. I am sharing it here not for the action- inaction and what is the situation in Kashmir, but to show, what leadership is all about.

     

    I liked this simple TVC of Volini the pain masking gel. It shifted from occasions of pain to fast relief to expand its communication. Someone is definitely thinking. For a change, there was a story that kept you in the game, and the message delivered loud and clear.

    Now, here is something worth sharing. GOOD IDEA WELL EXECUTED. A seventeen member My FM leadership team was on  its annual trip. This time it was for a week in US. Thirteen members of this team have small children. Definitely, they are the one who misses the parents the most. Harrish Bhatia, the ever peoplecentric man, initiated a small gesture with the Corporate HR and executed across the five different cities – Chandigarh, Indore, Jaipur, Nagpur and Noida. A day before they were to return the families got a goodie bag with an emotional message to the kids. Now, in some case the families were not even at the station, and the team reached out wherever they were. I personally see a huge people story here. A smile gesture that means a lot more to the families. Even the team travelling was unaware of the surprise planned by their organisation. Here is the reaction of one of the employees on trip “VIDHI: This was overwhelming! Vidhaan received his gift when I wasn’t around. It was more a surprise for me than him. Message on the gift said – Mom Missing you baby. I couldn’t have asked for more. I can’t Thank You enough Sir & HR team for being so caring and thoughtful.” Definitely, it was a ‘Jiyo Dil Se’ moment.

    This is not surprising, as My FM believes in creating the bond not just employees but with their family members too. For example, at My FM in addition to birthdays of the employees, birthday of their family members, including parents is celebrated. Sometime back, My FM celebrated its 10 years with a four-day musical and cultural extravaganza – Jalsavaad in Ahmedabad. Here it surprised air-travellers flying into Ahmedabad airport with goodies.

    THE BAD

    The cacophony of AR.NAB continued, and it is scary as to who is being patronised by the audience now days. How thin is our understanding and how flimsy things can be taken and stretched by miles without any guilt? Not only, the first Sunday Debate hinged on a phone number and a conversation promoted as a confessional statement of a cybercell terrorism.

    It was a circus out there and even the Pakistani clowns had a day. It is beyond my understanding what makes these sitting duck Pakistanis come to be massacred.

    However, it is all OK. We know, the good intending self-proclaimed over the decibel limit warrior at times gets swayed and flows with his unidirectional non-apologetic headstrong assumptions. Pardon him for it.

    What went bad was the use of resources created during his earlier stint to promote and launch the channel. The tapes exposing Shashi Tharoor in Sunanda murder were Times Now property. Use of them by Republic TV was unquestionably, utterly unprofessional.

    THE UGLY

    The NBA assault on BARC by backing out of the ratings was one of the ugliest moments. BARC was justified in releasing the data. They were doing their job by recording and sharing what India watches even if its What the nation wants to know.

    BARC is not the regulator. NBA is. And NBA does not seem to have a clear directive restraining channels from adapting multiple LCN. Moreover, if one believes what is said, it seems its members have in past resorted to such tricks. It’s time NBA re-evaluates its stances and creates new norms to be followed.

     

  • Ranjona Banerji: Nidhi Razdan takes on Sambit Patra, Swati Chaturvedi takes on Mohandas Pai

    By Ranjona Banerji

     

    Cows and beef and eating and killing: That’s what the Indian media is made of. I am not innocent in this either. But what can one do? When this is the main focus of the Government of India, then the media needs must follow.

     

    So what did we get last night on television? A hilarious spectacle of NDTV anchor Nidhi Razdan telling BJP spokesperson Sambit Patra that he is free to leave the NDTV studio and go to other channels – and here was a mighty hit – which are “glorified versions of Doordarshan”! Patra had said that NDTV had an “agenda” and he was going to stay to “expose” NDTV.

     

    This is a clear sign of the BJP being rattled by any searching questions and to be fair to them, almost no channel asks tough questions of BJP spokespersons so they are not used to it. They are also allowed to hog airtime, talk over other people, obfuscate the issue and take any argument off-track. Patra was not allowed to get away with it this time.

     

    Unlike Arnab Goswami’s spectacular “never ever never ever ever” breakdown over the BJP’s Meenakshi Lekhi accusing him of taking money to criticise the RSS (that was in another pre-Republic TV parallel reality, which to be honest, I loved!), Razdan kept her cool but reiterated her stand that Patra should apologise or leave.

     

    It takes courage in this day and age to take on a ruling party spokesperson and kudos to Razdan for that.
    Anyone who spends time on the internet knows that BJP fans have long had a problem with NDTV. More than other news channels, it limits the pro-government pro-BJP publicity-for-free “agenda” followed by many other channels. Surprisingly, it is CNN-News18 which comes second here. Most other news channels are almost shameless propagandists for the ruling party.

     

    Patra took to Twitter to whine, saying he was shot down because NDTV’s “agenda” included calling a calf an ox (!). Some of his fans and BJP fans applauded him for his bravery; many others however pointed out that this is what would happen if he went to a channel like NDTV. Many reminded him that he was the one who kept appearing on that channel; more complained that in spite of NDTV having an “agenda”, Union ministers like Arun Jaitley and Kiren Rijiju often gave the channel exclusive interviews.

     

    The internet is a tough place, even for people whom the trolls like!

     

    **

     

    The other Twitter excitement (no, not Donald Trump and his “covfefe”) was the conversation between journalist and author Swati Chaturvedi and ex-Infosys HR head and businessman Mohandas Pai. A common fixture in TV studios and a frequent tweeter, Pai has been putting out a series of tweets supporting the Union government (surprise, surprise) on its various attempts to stop cattle slaughter. Why can’t people stop eating beef, respect the sentiments of others and so on.

     

    When Chaturvedi and others pointed out to him that his son’s restaurant in Bengaluru served beef, he was outraged. He persisted in calling Chaturvedi a “pathetic liar”. Chaturvedi then produced a menu which clearly showed that beef was on the menu. Pai’s defence was really cute. He said he was against slaughter of animals not against what people ate. And the meat served in the restaurant was from an abbatoir and therefore no animal was killed. Work out the logic on that for yourselves; I can’t.

     

    Game, set, match Chaturvedi on this one.

     

    **

     

    Meanwhile, the frightening slowdown of the Indian economy is the perfect subject to be ignored by most TV journalists since there’s always Zakir Naik, the UPA, Kashmir and so on. The detour that was the most amusing (and horrific) was the recently retired judge from the Rajasthan High Court informing the people of India that peacocks are celibate creatures and their reproductive process involves a peahen swallowing a peacock’s tears. That these are our learned in mumbo-jumbo judges, we need to know and reflect upon, so thank you for that.

     

    **

     

    A shout out to Mirror Now, which is turning into an antithesis of Times Now, for highlighting civic issues across India.

     

  • Criticise & Get Damned?

     

    By Ranjona Banerji

     

    Context and timing: That’s what makes the CBI raids on the properties of NDTV’s main promoters so suspicious.

    I fully understand that supporters of the Narendra Modi government will find the criticism of the CBI’s actions hard to swallow. But this column is not directed at them. It is about the media and attempts to silence the media – by anyone.

    Before the bellowing begins, yes, the Emergency imposed by Indira Gandhi in 1975 was the worst instance in the history of Independent India on authoritarian curtailment of fundamental rights. But what lessons have we learnt since then?

    Sadly, the lesson is stark and dangerous: that every political party – no matter whether it fought against Mrs Gandhi during the Emergency – tries to influence and /or gag the media when in power.

    During the Congress-led UPA’s last stint in power, we saw cases of sedition against cartoonists who criticised the way Parliament functions. In Maharashtra, sedition was applied liberally based on mischievous police complaints, including on two teenage girls for “liking” a Facebook post criticising the late Bal Thackeray of the Shiv Sena.

    Were those actions criticised by the media? Yes, emphatically. Were Barkha Dutt, then with NDTV, and Vir Sanghvi, then with the Hindustan Times criticised for their connections to the Niira Radia tapes? Yes, roundly, strongly and emphatically. Sanghvi paid a heavy price and took a while to recover, in spite of his apologies. Dutt was examined critically and stringently on NDTV itself, by a panel of independent senior journalists.

    I put this all out here because of the natural “whataboutery” that will emerge whenever anyone criticises the Narendra Modi government, the BJP and other elements of the Sangh Parivar. As a matter of interest, the owners of the newspaper I worked for in Ahmedabad, were under tremendous pressure from the Government of India (BJP-led NDA) to tone down its coverage of the 2002 riots in Gujarat. So let us not pretend that the BJP comes out all covered in flowers and glory when it comes to upholding the freedom of the press.

    I would also like to make clear that the current outrage against the CBI raids on NDTV’s promoters is based on the now and on recent events. It has nothing to do with Alexander’s attempt to conquer India.

    Nothing that happened before justifies what is happening now. Of all the news channels in India, NDTV, both in Hindi and English, have been more critical of the Modi-led BJP government. It should be remembered that NDTV’s Hindi channel was almost forced to stop broadcasting for one day last year on the pretext of “national security”. Ravish Kumar of NDTV India has been scathing in his attacks on the government and its policies, far more than his colleagues who broadcast in English. Some newspapers and some websites have been extremely critical and continue to be so. But NDTV stands out mainly because of the tremendous pro-government push by its competitors, disguised as “nationalism”.

    I cannot comment on the power or influence of BJP spokesperson Sambit Patra within his party. But it is telling indeed that days after he accuses NDTV of having an “agenda” which he is going to “expose”, the CBI raids NDTV’s promoters. The message is clear: criticism leads to harassment.

    If indeed NDTV’s official statement is correct and the loan to ICICI Bank has been paid and the complaint to the CBI has not been filed by the private bank, then the timing of these raids is even more questionable.

    NDTV has taken a strong stand that it will not be intimidated. The Editors’ Guild has expressed its concern. At the time of writing this, broadcasters’ associations have not responded.

    But for the media in general, there is a serious message here which will affect us all if we do not take it seriously. And it is made all the more frightening by the number of media houses which are succumbing to the pressures of pleasing a government in power.

    Resist or perish. Whether you like it or not.

     

    Ranjona Banerji is a senior journalist, commentator and columnist. She is also Consulting Editor, MxMIndia. Her views here are personal

     

  • Why do Brands – Big & Small – flout ASCI guidelines?

     

    By Sanjeev Kotnala

     

    I am not sure. What should be the reaction? Should one be happy, seeing 10-plus pages of more than 12,000 words in repetitive boring style listing details of the upheld complaints, keeping it transparent and open? Should one be sad, that after so many initiative, tie-ups, education, there are repeat offender category, brands and companies that still try to be smarter than the industry self-regulatory body?

    Don’t they understand that they have to change?

    Or do they find ASCI a toothless tiger that barks!

    Whatever may be the reason, there has to be a far more stringent penalty for repeat offenders. Otherwise, it becomes waste of time.

    So, as per the press release of June 2017, which details with ASCI CCC ( Consumer Complaints Council) upholding complaints against 214 out of 280 advertisements… a good 76%.

    It may be a good idea to share the source of complaints. Is it coming from competing brands? Are the complainers past offenders? Are people outside MAdTec making complaints? Or is the ASCI direct complain system working with increased citizen participation?

    It may be interesting to see where dd these communications appeared. Are there titles that are prone to misuse? Is there geographical concentration? It may help in redefining and addressing the problem.

    The Healthcare Category accounted for 81% (175/214) of the upheld complaints, and 10% ( 21/175) were from Education. We need to recheck the argument that complaints mostly refer to small regional healthcare brands operating with small-time creative agencies. In the list, we do find brands with large distribution network and decent advertising budget.

    Healthcare communication suffered from either misleading or false or not adequately / scientifically substantiated claims. Many places the copywriter on weeds has been able to create a disjointed copy that when contextually placed or read makes for important discovery.

    As per the ASCI release, many brands went against the provisions of the Drug & Magic Remedies Act. What does ASCI do in these cases? In fact ‘are considered to be, prima facie, in violation of the DMR Act and the D&C Act ‘ appears like repeatedly like a broken record. It is a serious concern.

    I am aware that when a person is suffering from an ailment, the promises made by the medicine, treatment or hospital seem so inviting. The patient and the close friends and relatives fail to question believability of these exaggerated claims. It happens with people who are known to be literate, rational and logical in their approach. So, you can think how big the problem may be.

    Could ASCI do something more?

    Could it it share this finding with appropriate bodies and associations?

    Could something be done to question the use of Dr prefix that many carry while misleading consumers?

    Could media help in exposing and detailed stories to put some sort of a reverse pressure on the brands?

    Can we in MadTec area pick relevant brands and use the power of social media in letting people know of the unsubstantiated claims or promises?

    Consider this. Slimming & Beauty is trapped in its own world of promises and claims. “Five kilogram weight loss guarantee and five-inch figure correction.” . It is openly misleading and is a gross exaggeration.

    Gross exaggeration is an effective creative device when the reader is fully aware of the exaggeration and knows that the promise cannot be true. The case in healthcare is different. Diabetes, Weight loss, fertility, contraceptive, knee and joint pains seem to dominate objectionable ads.

    The sexual powers and stamina could be treated as a separate category. It is notorious for its innovative advertising styles. “Now more power,” “Get Back the Fire,” are the words you find here. They do sound so very motivating.

    ASCI is right in interpreting them in conjunction with pack visuals and the other copy. It doesn’t knowledge of any rocket science to notice it is nothing more than a promise of sexual pleasure enhancement.
    What would “Effective for Energy, Excitement and Power” or “Massage daily and experience the height of happiness? Only for Men,” “Increase sex time up to 35 minutes” or “Feel the power. Hour – after – hour” mean in such advertisement.

    Healthcare like the media industry seems to suffer from ‘No 1’ syndrome. Another is the wrong interpretation and intentional misuse of Trusted Brand, Lakhs of patients cured- all without any third party validation.

    Shree Maruti Herbal (Stay On Power Capsules and Oil), Trophic Wellness Pvt. Ltd ( Nutrigain range of products) , Rajnish Hot Deals Pvt. Ltd. (Play Win Capsule), Dindayal Aushadhi Pvt. Ltd. (303 Capsules) and Star Ayurveda (Star Homeopathy) have a series of complaints upheld against them. Maybe ASCI needs to meet the client, and creative agency or the in-house team as the case may be.

    I must share the omni-cure ad by Manjeeram Holistic Centre. It claims, “Provides treatment for any kind of diseases without any medicine. Should the management not be tested for mental soundness to conduct business and put behind bars? Want to check specificc brand complaints click here..

    When names like Complan, Airtel, Aaj Tak and CNN News18 get complaints upheld, you start questioning the industry intent. Do they notunderstand the ASCI code?. Are they not in competent hands or are they playing a game, consciously punting on getting away with the act?

    On the lighter side can someone in sync with ASCI initiate awards for MOST OBJECTIONABLE BRANDS and COMPANIES. Shame them, in public. Maybe this self-regulation will work.

     

    ASCI screens a lot of ads; however, if you have a complaint against an advertisement- you can complain here. To know more about ASCI click here.. You can watch a small clip on ASCI here.. For further information, please contact: The Advertising Standards Council of India Shweta Purandare, Secretary General, ASCI Phone: 91 22 2495 5070 / 91 9821162785 | Email: shweta@ascionline.org

     

  • Ranjona Banerji: Can TV news also be about reporting and not just drama?

    ​By Ranjona Banerji

     

    The CBI case against NDTV remains top of the mind for journalists, although by now sarkari journalists are looking either for justification for the CBI or for fences to sit or to put forward some equivalences. The argument is that unless NDTV – or any media house for that matter – is perfect, it cannot be intimidated or bullied by government because it has asked for what is happening to it. In an ideal world, well, duh. But given that so many journalists I know and don’t know live in some fantasy world, I am hardly surprised at these reactions. Disappointed perhaps but not surprised.

     

    Why has some of the media reacted so angrily to the raids on NDTV? The reason is extremely simple – the timing looks suspicious. Apart from the open spat between Nidhi Razdan and BJP spokesperson Sambit Patra on NDTV’s Left, Right and Centre, NDTV (English and Hindi both) have been more likely to analyse, assess and criticise the policies of the BJP government at the Centre than many others.

     

    The anger of journalists has nothing to do with the case itself – if NDTV’s promoters are guilty, to use a favourite phrase of our politicians, “let the law take its own course”. But on the face of it, an old case which a disgruntled former associate had filed being rehashed just at this point, seems, umm, “hmmm” in the extreme. The presence of the CBI in an issue between two private individuals, the lack of any court ruling, the fact that the party which has supposed to have suffered a loss – ICICI

     

    ​Bank – is not the complainant… there are enough questions which make the reopening of the case a bit scary.

    **

    However,​ it must be said that after the deaths of the five farmers in Madhya Pradesh in police firing, most news channels picked up and highlighted the story. However, they also spent more time on Congress vice-president Rahul Gandhi’s attempt to get to the battle zone of Mandsaur than the actual protest itself. Just a few suggestions: next time, try talking to the farmers themselves or their reps, the police and the state administration. If you get a chance to talk to the home minister who had earlier lied and said “anti-socials” killed the farmers not the police, question on him that rather than on the opposition. Sometimes, just sometimes, TV can also be about reporting not just drama, no?

     

    Yeah, am sure I’m wrong about this old-fashioned style of journalism but still, I tried.

    **

    Congratulations to all the winners of the Mumbai Press Club’s RedInk awards. Vinod Dua (now with thewire.in, for Lifetime Achievement, Raj Kamal Jha (Indian Express) for Journalist of the Year, Govind Tupe (Sakal) for Mumbai Star Reporter and all the other winners listed below.

    Please note: The Mumbai Press Club is not a Lutyens, Delhi establishment. Just saying!

     

    Winners of Redink Awards 2017

    POLITICS

    Print – Radhakrishnan Rariyam Kandath, Frontline

    TV – Sreenivasan Jain, NDTV

     

    SCIENCE & INNOVATION

    Print – Nithyanand Rao & Virat Markandeya, The Wire

    TV – Aamir Rafiq Peerzada, NDTV

     

    HUMAN RIGHTS

    Print – Ipsita Chakravarty & Rayan Naqash, Scroll.in

    TV – Joint Winners, Abhisar Sharma, ABP News & Maya Mirchandani, NDTV

     

    BUSINESS

    Print – Sarika Malhotra, Business Today

    TV – Archana Shukla, CNBC TV 18

     

    BIG PICTURE

    Winner – Ashish Sharma, Open Magazine

    Runner Up – Kunal Pradeep Patil, Hindustan Times

     

    ENVIRONMENT

    Print

    Joint Winner Tushar Dhara, Sanjay Sawant, Shraddha Ghatge & Neeradh Pandaripande, First Post

    Raj Narain Mishra, Dainik Jagran

    TV – Rajesh Kumar, India News

     

    SPORTS

    Print – Swaroop Swaminathan, The New Indian Express

    TV – Joint Winner, Moumita Sen, India Today TV & Rajeev Mishra, India News

     

    HEALTH & WELLNESS

    Print – Priyanka Vora, Scroll.in

    TV – Archana Shukla, CNBC TV 18

     

    CRIME

    Print – Alia Allana, Fountain Ink

    TV – Atir Khan, India Today TV

     

    LIFESTYLE & ENTERTAINMENT

    Print – Kathakali Chanda, Forbes India

    TV – Biju Pankaj, Mathrubhumi News

     

    SPECIAL IMPACT AWARD – Rahul Kulkarni, ABP Maza

     

    Ranjona Banerji is a senior journalist and commentator. She is also Consulting Editor, MxMIndia. The views here are personal​

     

  • Indrani Sen: Reinventing the wheel: Mobile Theatre Vans

    By Indrani Sen

     

    On last Saturday, June 10, 2017, Brand Equity carried a report on the Digiplex mobile theatre vans introduced recently by Picture Times for promoting high quality movie viewing experience on large screen in a near multiplex ambience for rural audience. According to the report, the venture is attracting advertising and merchandising support from private as well as public sectors (http://brandequity.economictimes.indiatimes.com/news/media/rural-india-gets-its-dose-of-entertainment-with-mobile-theatre-vans/59079746).

     

    I found the headline of the above article “Rural Media gets its dose of entertainment with mobile theatre vans” quite intriguing. Mobile vans, also known as Video on Wheels, have been an integral part of rural media and marketing operations based on staple diet of filmy entertainment for rural audiences over last five decades. Beginning its journey asa media innovation, VoW became a part and parcel of distribution and below the line promotion in rural India.  At present,video-van campaigns during the day includeproduct promotion with playing of popular film music, audio announcement and product jingles supported by interactive games. During the evenings, the same vans usually screen Hindi/ regional language films interspersed with product commercials.The vans are equipped either with a projector and a screen or with a flat screen large TV set for the evening entertainment. In more recent time, some of the mobile vans are equipped with dish antennas and have tie ups with TV channels for playing TV programmes and news to the rural audience. The mobile vans are used independently on a pre-determined route or are tied up with rural fairs and festivals.

     

    So, what is new about the Digiplex mobile theatre vans launched by Picture Times? It is their scale of operation based on today’s technology which make the medium unique. On reaching the target village, the van converts a large land of about one acre into a DigiPlex marketplace with 100-meter-wide intranet sites, equipped with facilities offered by urban multiplexes with e-commerce enabled stalls for public and private sector organisations.

     

    There is also the facility of Wi-Fi hotspot there and a Micro ATM enabling the villagers to link their Aadhar card numbers with their bank accounts. This new avatar of the village fair/ haat rolled into one has the potential of becoming a regular feature in large villages.

     

    The entertainment offered by Digiplex does not come free of cost to the rural audience. The DigiPlex pitches a collapsible all-weather canopy that can accommodate at least 120 viewers and charge them Rs.30 per show for high quality movie viewing experiences. This approach reminded me about the travelling theatres in South India who used to travel in semi-urban and rural areas with a collapsible tent and movie projector and screens till TV became popular in late 80s of the last century. The paid for entertainment offering current movies will have a huge attraction among the rural audience as the VoW normally relies on old movies for entertainment. This offering with the internet facility and the state of the art market place makes the Digiplex mobile theatre vans a unique outreach medium for rural India.

     

    Marketers must distinguish the Digiplex mobile vans from the current mobile vans operation in rural areas.  Most advertisers have been hiring mobile vans for rural advertising from a local service provider, who knows the territory and regional languages. There are a number of such local operators in each region. Very few marketers have their own vans due to the on ground operational hassles, Eveready being a notable exception as they own a large fleet of vans and use the vans effectively for distribution as well as promotion. Among the large media agencies, only Madison has an independent rural unit Anugrah Madison, though many others have experimented with the format.

     

    Marketers have a different opinion about the value for money offered by the medium. Some are of the opinion that the medium does not offer good ROI while others have complete faith on its effectiveness.  The efficacy of the Digiplex mobile theatre vans cum marketplace will have to be evaluated afresh by the advertisers and agencies looking for bridging the gap in media consumption in rural areas.According to a survey “Masters of Rural Markets: From Touchpoints to Trustpoints — Winning over India’s Aspiring Rural Consumers”conducted by Accenture in 2015, rural India holds a large and attractive investment opportunity for private companies. It will require many more private enterprises to adopt the model of Digiplex mobile theatre vans for creating a viable outreach medium for entire rural India consisting of about 650,000 villages,  850 million consumers making up for about 70 per cent of Indian population and contributing around half of the country’s Gross Domestic Product (GDP).

     

    Indrani Sen is a media services veteran, having worked with JWT, later Mindshare and then with Emami. She is a consultant and Adjunct Professor in charge of the Media Management programme at the Symbiosis Institute of Media & Communication, Pune. The views expressed here are her own. 

     

  • L’affaire NDTV: Black, White or Shades of Grey?

     

    By Ranjona Banerji

     

    There’s an old joke that Bengalis tell each other and one of its many variations run like this: put three Bengalis in a room and soon you’ll have five political parties. You could extrapolate that to journalists as well. The CBI raids on NDTV and the subsequent protest meeting at the press club in Delhi and solidarity gatherings elsewhere have thrown up innumerable opinions amongst all journalists who are of course more opinionated than most.

    How do we break this down?

    One set of journalists – myself included – are in full support of NDTV and see the CBI raids as a direct attempt by a government in power to intimidate a media house which has not capitulated to total genuflection, unlike so many others in the media, mainly other news channels.

    Within that group there are some subsections. Some are totally all for NDTV no matter what and dismiss all the charges made by former NDTV consultant Sanjay Dutt as absolute hogwash. Some — myself included – have heard about problems that NDTV has had for years with its financing but still feel that the timing of the CBI raid is deeply suspicious, that Dutt as a implement to attack NDTV is suspicious and the CBI entering a case between private individuals where the supposed hurt party – ICICI Bank – has not filed any complaint is a clear sign of government interference.

    Another set of journalists has taken the issue into another tangential fight over why there were no women on the panel at the Press Club in Delhi. Which is a good fight but perhaps for another time?

    One lot of journalists claim that the media has not stood together when other journals or channels were targeted and question why only for NDTV or specifically for Prannoy Roy.

    One more set has gone into NDTV’s finances in a blatant attempt to save the government from charges of press intimidation. These are clearly the pro-government journalists.

    And one set has questioned the presence of former editor of The Indian Express, former BJP minister and ideologue ArunShourie at the Press Club meeting given his background.

    In all these various sets – and all power to the diversity of opinion with the media – one problem stands out: Our immense hypocrisy as journalists.

    Practically every owner of a news media house has suspicious financial deals and relationships with governments, from using their media power to get deals for their other businesses to using their space for “paid news”. Journalists are not always involved in these “negotiations” but sometimes some of them are.

    I do not know of any media house which is completely squeaky clean in all its dealings. And yet, that does not make every single journalist who works for these organisations dirty. The insinuation that one cannot stand with NDTV because NDTV’s finances may be questionable is a bit rich when it comes from journalists – some very senior – who have worked with some of the dodgiest people in the business.

    I know one such senior journalist who was very proud that he had never worked for a particular group or has any dealings with a particular industrialist – all this while he was working with a tycoon of extremely questionable tactics. Now there is such sad irony as he sits on his high horse about NDTV, he also forgets that since his declamations he has worked for that particular industrialist and also writes for the other media group, for which I presume he gets paid. Therefore, this horse looks very low and possible not even a horse at all.

    In all our jobs, we have been asked to go slow on a particular government official or lay off that politician or that business house. Sometimes we have fought with the management and succeeded, sometimes we have not. One particular media group, which is often excoriated by other journalists for its general behaviour, had also told a senior government minister of earlier times to do its worst when the minister threatened to reopen old cases if the group’s newspapers did not stop coverage of a particular event. The coverage continued; the government backed down.

    The problem is when some of us genuflect before we are even threatened and we see this around us every day. The immense anger of India’s farmers in the past few days was neatly twisted to a problem with Congress vice-president Rahul Gandhi’s behaviour by several news channels. The underlying note is clear: Madhya Pradesh and Maharashtra, the current epicentres of farmer protests, are BJP-ruled states and therefore out of bounds.

    Remember when every newspaper organisation, owners included, went into sanctimonious outrage over The Times of India and Medianet? How about that fact that almost every media house practices some sort of Medianet now?

    My point here is very simple. The world is not ideal. Nothing in the world is ideal. No one knows this better than us journalists. But those who are pretending that the CBI raids on NDTV are not part of a larger pattern to silence us, are either co-opted by the government or wilfully blind or just being too clever by half.

    Just as a matter of interest, here is my former editor Kingshuk Nag in his newly launched website khabarstreet.com on this issue of media complicity among other things:

    http://khabarstreet.com/index/how-top-journalists-compromise-their-profession/

     

    And here is another former editor of mine, Sidharth Bhatia, now one of the founder editors of the wire.in, in a very important piece on the implications of the raids on NDTV for the media. Sidharth does not hold back from pointing out problems within the media if it capitulates further, including NDTV’s own actions in the past:

    https://thewire.in/146618/after-the-ndtv-raids-it-cannot-be-journalism-as-usual-for-the-indian-media/

     

    **

     

    Meanwhile, the other problem to hit the media now has Radia tape type implications. A senior editor in the Times of India outed himself, in a way, when he sent a Whatsapp message to the wrong group. In the message, he is negotiating for a foreign posting for a particular Indian Revenue Service officer with the office of Union minister ArunJaitley.

    Now these are problems within the media where we cannot blame managements and can only feel ashamed that our already shaky reputation as upstanding journalists is being further tarnished by our own.

    Here is the full story and its implications in thewire.in

    https://thewire.in/145334/times-of-india-editor-leaked-whatsapp-arun-jaitley/