Category: COLUMNS

  • Ranjona Banerji: Reliance takes over Network18/TV18. Now what?

    By Ranjona Banerji

     

    As the rumour mills had been suggesting for some time, changes were going to happen in the TV18 group. But who would have known that the changes would be so drastic? The general impression was that the power pair of Rajdeep Sardesai and Sagorika Ghose would leave, especially after apparent instructions that Narendra Modi has to be praised at all times. Instead Reliance Industries which had first invested in TV18 and apparently changed its political direction has just bought the whole group out. The first casualty was the Group CEO Sai Kumar but the biggest casualty is perhaps the group’s founder Raghav Bahl.

     

    When Caravan magazine did an investigation into TV18’s finances, they did not appear to be in the pink of health. When this website quoted the Caravan article, various representatives of TV18 were apparently upset. Now however, the holding guard at TV18 have all gone and the new dispensation has poured in Rs 4000 crore to buy out shareholders and run the organisation and its various properties.

     

    The turn that CNN-IBN made from the centre of politics to the right was visible to most. According to a story in Scroll.In, Sagorika Ghose was asked to turn down her anti-Narendra Modi rhetoric. Earlier, we had been told that star TV personality Karan Thapar refused to be eased out and waiting till his contract expired after which he took his show to Headlines Today. So also Ashutosh of IBN7, who however then joined the Aam Aadmi Party.

     

    Rajdeep Sardesai stopped being critical of Narendra Modi – who was still prime ministerial aspirant at the time. Bahl, according to Caravan, was very keen on Modi and at a conference organised by the group last year, lauded Modi who was its star invitee. Insiders quoted by Caravan said he wanted to start a foundation called “Think Right” and the conference would follow that name. However on objections from Ghose about “misinterpretation”, the name became “Think India”.

     

    But all that was window dressing as TV18 jumped off the centre fence and turned right. This was most evident in its website firstpost.com which has made a speciality out of interpreting or re-dressing every move made by Narendra Modi and the BJP. It is not clear whether firstpost will be affected by this massive sweep-through by Reliance. Bahl has not been spared despite his change to the right. It is important to note that there is a difference between making an editorial decision to turn right – which is entirely justifiable – and changing political direction because of corporate and management pressures or ultimatums.

     

    The grapevine says that Reliance will now run TV18 as it sees fit and this may not include whatever staff is left. Journalists like Gautam Chikarmane and BV Rao joined a Reliance digital wing recently and there are some murmurs – unconfirmed – that they will run the show at TV18. Given Reliance’s last foray into the media with The Observer – an unmitigated disaster where a newspaper became a PR vehicle for just one company and then died – the future looks bleak for TV18. However some feel that this Reliance is not that Reliance and so there is hope for TV18’s journalistic wings.

     

    Be that as it may, direct corporate interference will not work for journalism and journalists. Whether this is the end of TV18 I do not know but it is certainly the end of TV18 as we have known it, warts and all.

     

    This article from Scroll has all the details: http://www.scroll.in/article/665841/Rajdeep-and-Sagarika-to-resign-as-Reliance-takes-over-Network-18

     

    And this press release from Reliance has all the other details: http://www.bseindia.com/xml-data/corpfiling/AttachLive/Reliance_Industries_Ltd_290514.pdf

     

    **

     

    The Mumbai Press Club will hold its Red Ink Awards on June 7. This year, Mrinal Pande has been selected for the Lifetime Achievement Award. Pande is the first woman who became editor of the daily Hindustan and recently retired as chairperson of Prasar Bharati. She was also founding president of the Indian Women’s Press Corps. The award includes a trophy, a citation and Rs 100,000.

     

    Congratulations to Mrinal Pande and a great choice by the Mumbai Press Club!

     

  • Ranjona Banerji: Much idiocy at primetime (+ Shekhar Gupta exits Express)

    By Ranjona Banerji

     

    After 19 years, Shekhar Gupta who is editor-in-chief and has also been CEO of The Indian Express, resigns. His note to his colleagues is long (like his columns), moving and personal. It includes some tips on how to practice good journalism but is more like this: “I so love you all, friends, colleagues, much younger, brighter and with a great future. I am proud of you and cherish the time we spent together. I will be generally in my office until June 15.There is a fair bit of pending writing. So please be forewarned: you will still have to endure the corridor addas on my compulsive breaks from spells of writing, bare feet and all.”

     

    The note does not say where he is going but the buzz says it is to the India Today group in a very senior capacity.

     

    The media world is also waiting for news about where exactly Rajdeep Sardesai and Sagorika Ghose of CNN-IBN are going and whether there will be any other changes in the Network18 group. The gossip is between Naveen Jindal’s TV channel, Hindustan Times which wants to start a TV channel, the Hindu (for one) and a sabbatical to write a book (for one). Thanks to Twitter, we shall probably know as soon as anything happens.

     

    **

     

    When senior TV journalists start complaining that the media is covering the rape of two minor girls in Badaun, UP, like the satirical film Peepli Live, then you know that the media is in trouble. Journalists from all over have descended on this village and the scene has become like a circus apparently. But it is a bit of a Hobson’s choice for the media: if you don’t go you’re in trouble and if you go you can make it worse.

     

    The media has seen this double rape in a number of ways. For some, it is about the fact that the girls were Dalits so this was one more in a long and shameful list of dehumanising, discriminatory and oppressive tactics. To others it was the fact that the girls were walking to the fields because they had no toilets. Lack of toilets was seen as the reason for the rape. Law and order was another tack.

     

    However to my mind all these are justifications for extreme sexual assault and murder. The lack of toilets provides opportunity to a rapist perhaps but often so does sitting at home, going for a walk, standing at a bus stop and so on.

     

    **

     

    The death of Union minister and BJP leader Gopinath Munde in a car accident in Delhi is certainly shocking news. And certainly, news channels are at the forefront of bringing such news to the viewing public. However, how would it hurt if producers spent a few minutes off air with the reporters at the scene to find out how much they know instead of making viewers suffer through an inept interrogation process?

     

    Also, for the Times Now morning anchor, what is an “extremely fatal collision”? Fatal (causing death) by itself would perhaps suffice. Even if you suffer from extreme adjectivitis, you need perhaps to choose your victims more carefully.

     

    **

     

    After a gap, I decided to skim through primetime TV news on Monday night. Times Now had a big fight on the Badaun rape where panellists appeared to be yelling at each other. The others I can’t remember. But Headlines Today bucked the trend and was sitting in Hyderabad to discuss the formation of India’s newest state, Telengana. Excellent as an idea, until you watched the programme.

     

    For some reason, Rahul Kanwal, star anchor and editor of some sort on Headlines Today, decided that attendance at the swearing-in ceremony for Telengana’s new Chief Minister K Chandrashekhar Rao and his Cabinet was the most important point to be made. Seemandhra Chief Minister Chandrababu Naidu (whom he called “Babu” throughout) did not attend. This apparently was the greatest transgression ever. Kanwal went from political party rep to political party rep to harangue them for reasons. First they were polite, then as they were provoked they traded charges and the whole thing descended into childish nonsense. Am not sure how newsworthy this was for the rest of India except perhaps for thinking people to wonder why they vote at all…

     

    When Kanwal started comparing this swearing-in non-attendance to India and Pakistan, I switched off the television. There are limits to how much idiocy anyone can stomach in one night.

     

  • Ranjona Banerji: Media going from left to right?

    By Ranjona Banerji

     

    Given the intrusive nature of the media today, it is hardly surprising that UP chief minister Akhilesh Yadav is annoyed with it for focusing on the Badaun rape case. After all, why on earth should the media focus on the rape and murder of two minor girls if not to target his state? Especially some ordinary little case, where the victims are found hanging from the branches of a mango tree making for one of the most terrifying images in recent times?

     

    Rape as a conspiracy against me is a ridiculous argument perfected by Mamata Banerjee in Bengal and now picked up by Yadav. It made no sense then and makes no sense now. Add to this a bizarre feeling of being picked upon – only UP is targeted when rapes happen elsewhere. Yet the most talked about rape cases in recent times have been what is called the Park Street rape case in Calcutta, the December 2012 gangrape and murder in Delhi, the two Shakti Mills gangrape cases in Mumbai… Imagine instead a scenario where the media did not focus on such crimes.

     

    Shooting the messenger is an age-old ploy and is not likely to stop. But it does not make it any less idiotic.

     

    **

     

    The media itself however has decided that idiocy is its birthright and it shall have it, to paraphrase Lokmanya Tilak. Endless second by second reporting about the new prime minister on television means that other news – and this includes the Badaun rape and the murder of a young Muslim man in Pune allegedly by a Hindu rightwing group – gets short shrift. This only gives credence to allegations that the media is drifting from the centre to the right.

     

    **

     

    Have to give kudos to ET Panache, the features section of Economic Times for actually registering the fact that the DTH operator Tata Sky is not showing Neo Sports and Neo Prime to its subscribers who are therefore unable to watch the French Open, the second Grand Slam event of the year which ends this weekend. Interestingly, Tata Sky did not respond to ET’s questions, which is in keeping with its silence on the social media site Twitter as well. The legal wrangle between the two has cost tennis fans dearly.

     

    Interestingly, a section in Panache on lingerie for women made the assumption that men would drool over the offerings and buy stuff for their “lady love”. The glass ceiling for women is not limited to the actual corporate world itself then. It extends to the media as well.

     

    Looking at ET Panache led me to look at the glossy supplement Corporate Dossier. It was quite an eye-opener. If corporate types, junior or senior, still have to be told that they should come to work on time and other such homilies then you wonder whether your chewing gum and washing machine sellers have much clue about whatever it is they do.

     

    And here’s something interesting from fashion designer JJ Valaya, revealed in a questionnaire in a section called “Wanderlust”. Under the segment titled “Gourmet Gaffes”, this is what he had to say: “Can’t handle raw meats and have got into sticky situations, such as at Vienna’s Bristol Hotel when an important business associate offered up raw dear meet (one of the rare varieties) just before we had to sign an important agreement.”

     

    Dear meet, raw or otherwise, boggles the mind. Like just whose gourmet gaffe is this? I would bet on a sub-editor.

     

  • Shailesh Kapoor: Male Characters Set To Rule Hindi GECs?

    By Shailesh Kapoor

     

    It’s been a category dominated by female viewers and female fiction characters. Hindi General Entertainment Channels (GECs) have behaved more like Hindi Female Entertainment Channels for more than a decade now.

     

    The stronghold of the women on the remote continues. But the other type of female dominance – that of female fiction characters – has been challenged. As per the latest Ormax Characters India Loves report (May 2014), for the first time since we started tracking character popularity in 2009, the top 10 fiction characters list has more male characters than female characters!

     

    Three years ago, this would have been unthinkable. The contribution of male characters has traditionally been a token one, rarely crossing two out of ten. In the last two years, three out of ten seemed more gettable, but the female dominance remained. Last month, the balance finally tilted, with five male characters in the Top 10 and ten in the Top 20. And remember, we are talking only of fiction characters. The top 5 non-fiction ‘characters’ are all men in the same period of tracking.

     

    What has led to this turnaround and what could be its possible implications? A significant part of the answer lies in the list of popular characters. The five male characters who made it to the top 10 list in May are Jethalal (Taarak Mehta), Maharana Pratap, Akbar (Jodha Akbar), Krishna (Mahabharat) and Inspector Daya (CID). The list offers a good mix of history, mythology, comedy and action-thriller genres.

     

    Contrast this to the female characters in the top 10: Jodha (Jodha Akbar), Sandhya (Diya Aur Baati Hum), Ishita (Yeh Hai Mohabbatein), Anandi (Balika Vadhu) and Gopi (Saath Nibhaana Saathiya). Lack of genre variety is striking. Most of these characters, and others in the top 20 list, are women on a journey, facing challenges on the way. It’s a template that was created starting with Tulsi in 2000, and then redefined with Anandi in 2008. Over years, this template has been exploited to create hundreds of daily serials and characters.

     

    The idea of a woman’s struggle-heavy journey and her eventual victory is a powerful one for female audiences, and shall remain so in the years to come. The problem is, of course, in the same-ness of execution. It’s as if the idea is so powerful that nobody seems to care about the quality of its depiction anymore.

     

    The only female characters in the Top 30 who do not fit this template is Daya (Taarak Mehta) and Dadi Sa (Balika Vadhu). Everyone else is on a ‘journey’, all the time. And while the destinations may be different, the routes are strikingly similar.

     

    Beginning to feel disenchanted by content that is highly relevant but unimaginative, female audiences have increasingly started preferring male characters. Mahadev’s dreamboat looks, Akbar’s attitude and Krishna’s life lessons are the new cool.

     

    GECs would do well to act on both fronts. For one, they should capitalize on the growing interest in male characters by creating some differentiated ones. Amitabh Bachchan’s Yudh is well-timed in this regard. Two, they should consider pushing the envelope regarding female characters. We need women who take the road less travelled in their journeys, while remaining relevant to the mass audiences at large.

     

    Up for the challenge?

     

    TV Trails is a weekly column written by Shailesh Kapoor, founder and CEO of media insights firm Ormax Media. He spent nine years in the television industry before turning entrepreneur. The views expressed here are his own. He can be reached at his Twitter handle @shaileshkapoor

     

  • Ranjona Banerji: Phew!

    By Ranjona Banerji

     

    The Mumbai Press Club’s RedInk Awards have set a standard now for journalists and journalism in India. Delhi has long considered itself the hub of journalism in India – but that is only because it is the national capital. But India has a long tradition of strong city and regional newspapers and although many of them have ventured on to the national stage, we as journalists still maintain some of our local pride – and prejudice. And Bombay and Mumbai both have made remarkable contributions to Indian journalism and continue to do so.

     

    This was perhaps most evident at the Press Club Awards on Saturday night. It was not a “mine is bigger than yours” kind of evening, the sort I have experienced in Delhi on visits there. In this I have to agree with Arnab Goswami, editor-in-chief of Times Now. We have a sort of irreverence that is very evident and yes, that famous Mumbai “bindaas” attitude. And woe betide anyone who throws around their own attitude in an attempt at self-aggrandisement. They will be brought down a peg or two before a peg or two are knocked back.

     

    Or am I being romantic? This is my last week as a resident of Mumbai after too many years to count. Next week, I shall be based in Dehradun looking at the world from a Himalayan perspective, craving the stench of drying Harpodon Neherius! All journalists after all should be cynical and sceptical before they are anything else. You believe anything too readily, you take too much at face value and you are belying the first tenet of being permanently suspicious.

     

    Back to the Press Club awards. The panel discussion on the media coverage of the general elections and the bias or otherwise towards then hope and now prime minister Narendra Modi was titled: “Elections 2014: Were we fair or did we stoke the NaMo wave” was lively and occasionally acrimonious. The moderator was Uday Shankar, CEO of Star and the other questioner was Piyush Pandey of O&M, who was part of the Narendra Modi campaign team. The “guests” – a neat legerdemain by Press Club president Gurbir Singh – were Kumar Ketkar, veteran journalist and just retired as editor of Divya Marathi, Rajdeep Sardesai, till recently editor in chief of CNNIBN and Arnab Goswami, editor in chief of Times Now.

     

    Of the lot, Ketkar was most scathing of the way journalists behaved with reference to Modi and the manner in which all manner of stories about the “Gujarat model” were swallowed whole and without question. Sardesai felt there were some logistical and such problems at work – what was unspoken was understood. Sardesai was also critical of what he called “supari” journalism and hagiography masquerading as journalism. Goswami was kinder to the tribe but did make the comment about Mumbai journalists being less in awe of politicians. Ketkar got the most applause from an audience made up mainly of journalists, even beating Goswami’s undoubted star quality.

     

    Uday Shankar was brilliant as a host. He asked tough questions, took the panellists on and there were moments when it seemed a bit like prime time on any new channel any night in India… The big disappointment was Pandey who could at best come up with some glib lines like the media didn’t create the wave but rode the wave which may sell Dairy Milk chocolates but was singularly unimpressive. He also kept harping on the fact that journalists were human beings. This assumption could have been easily countered by any one of the hundreds of journalists present. The funniest for me was when he called everyone else a journalist and himself a “writer”, sotto voce: “in advertising”. Many bitchy responses come to mind but I am controlling myself. Self-aggrandisement is an essential part of advertising…

     

    Claws retracted. Our new Information & Broadcasting minister Prakash Javadekar was dressed in his favourite pink (I won Rs 30 for guessing that right from the owner of mxmindia.com Pradyuman Maheshwari). But he also seemed a tad nervous. I have seen addressing press conferences in his own milieu in Delhi where he was confident and at ease. So the occasion, his new position or the less familiar faces of Mumbai’s journalists may have been a bit daunting.

     

    It must be pointed out that both Goswami and Sardesai’s channels can easily be accused of going soft on Modi and his gigantic claims of greatness. Goswami’s aggression with Rahul Gandhi was not to be seen when he interviewed Modi. CNNIBN as we all know has swung to the right and therefore the dialogue in the channel changed substantially.

     

    At the end of the day though, the awards were to be treasured as this is journalists honouring themselves – as the recipient of the Lifetime Achievement Award Mrinal Pande pointed out. Congratulations to her and to all the winners and to the Mumbai Press Club for putting on a great show that goes from strength to strength. Pande talked about the inferiority that language journalists feel when it comes to the English media and this is one notion which should be destroyed and indeed treated as nonsensical. We all do – or ought to do – the same job and the language we use to do it has to be irrelevant. The next task for the Mumbai Press Club?

     

    And finally, let’s hark back to the beginning. In his opening speech, Gurbir Singh joked that on his way to the NCPA in Nariman Point he got stuck in a traffic jam on Pedder Road caused by journalists queuing up outside Antila for jobs. It’s not a joke really, this reference to the home of Mukesh Ambani of Reliance which has just bought Network18. Corporate interference in the biggest threat that journalism faces today and we all know it and many have paid the price. Those who debase themselves now will find that posterity will be very unkind to them. As it should be.

     

  • Shailesh Kapoor: FIFA World Cup: Patriotism With A Twist

    By Shailesh Kapoor

     

    The Football World Cup kicked off last night in Brazil. The month-long tournament is the only sporting event besides the Olympics that truly unites sports fans across the world. All other sports have their catchment areas, but soccer is the world’s favorite sport by a safe distance.

     

    All that being said, the craze for the FIFA World Cup in India amuses me every four years. Yes, football is the second most popular sport in India after cricket. Both television ratings and consumer research show that besides WWE-style wrestling entertainment, no other sport has the potential to challenge football’s number two position over the next decade in India.

     

    So my amusement is not so much about the following or viewership of the World Cup. That is logical and even expected. My amusement is about following of specific teams.

     

    Every four years, we see news footage and newspaper stories about fans of certain teams, often the ‘third-world’ teams such as Brazil and Argentina, gathering at public places in India to watch World Cup games. These “fans” can give local fans of the respective nations a run for their money. They wear the team colours, know their team inside out and some even carry the nation’s flag on them.

     

    How does an Indian, who has virtually no interest in nation-vs-nation football for four years, become an ardent fan of a soccer-playing national team? There is no rational explanation to this bizarre phenomenon. But we are not the most rational country in the world, are we?

     

    I have two hypotheses. The first one says that the choice to support a team is to spice up the viewing of the World Cup. So you first take the decision “I must watch the Football World Cup”. The reasons for that could range from entertainment to social expectations. You then wonder: “Now that I’m watching the World Cup, I must decide whom I am supporting”. Making a favorite team choice is critical because it would create higher engagement with the tournament, and also create volatile water cooler conversations at office.

     

    The second hypothesis is about the choice of the team itself. Most Indians tend to go for Brazil traditionally, for the strong third-world or brown-skin connect, I believe. Argentina has been a strong second favorite. The post-colonial effect ensures most European teams are ignored, though the ones that are not-so-British (such as Spain) have found some traction over time.

     

    These choices having been made, the real amusement lies in the journey over the month of the World Cup. From being a forced fan to a natural fan can be some transition. But we Indians can make that transition within days, even hours. From “I choose to support Brazil” to “I love Brazil” to “Brazil BrazilBrazil” is a quick turnaround.

     

    And if your chosen team indeed loses, you can behave as if the world has come crashing down. Though I suspect the hurt would last far shorter than that of India losing the final of a Cricket World Cup, a la 2003.

     

    So, be prepared for bleary-eyed colleagues in your office for the next one month, behave like they were born and brought up in Argentina (or Brazil), and that Maradona (or Pele) is the biggest influence on their lives. And if you spot some foreign-looking flags on the streets, just remind yourself that you are still in India!

     

    TV Trails is a weekly column written by Shailesh Kapoor, founder and CEO of media insights firm Ormax Media. He spent nine years in the television industry before turning entrepreneur. The views expressed here are his own. He can be reached at his Twitter handle @shaileshkapoor

     

  • Ranjona Banerji: Time for Indian media to stand up

    Ranjona Banerji

     

    The question about the impartiality of the media has assumed larger and more significant proportions ever since the new Narendra Modi-led Bharatiya Janata Party government came to power at the Centre. We already saw changes and sackings before the elections because senior editors were not genuflecting enough before the prime ministerial hopeful. We saw a whole media group changing tack after it was taken over by India’s biggest industrialist.

     

    But now that we are a month into the election results, genuflecting at the altar of government cannot be a consistent feature of a media which prides itself on being a pillar of democracy. Even countries which India pillories – like Pakistan – have a more resistant media. Let’s not forget China, where is there is a constant effort to fight a totalitarian regime. Can India afford a media that is bound to the business interests of a few industrialists who must therefore appease or stroke the ego of a “muscular” new government?

     

    The last Congress government and its ministers and spokespersons were made fun of or castigated by the media and rightly so. And this government must also now bear the burden of media scrutiny and criticism. And yet, one has heard the most remarkable excuses from people within the media – it is too early, give them time, they have so much to do. All these journalists need to get out of their journalistic costumes and start doing what they really want – become official spokespersons for the new government or work in its media offices.

     

    The same holds true for journalists who acted as cheerleaders for the last government or for any government. But in spite of all the accusations hurled at journalists for not being anti-Congress enough, the support for the BJP within the media especially by expert columnists and owners is unprecedented. Editors were not sacked and whole enterprises not overturned because journalists did not like Manmohan Singh or Sonia Gandhi. But look at Open, Network 18…

     

    “Inflation rises to 5-month high of 6%” says a Times of India headline. The blame has been apportioned to “rising food prices, below-par monsoon, Iraq turmoil”, all of which will only make matters worse. I use this as an example, since the Times of India is one of India’s most balanced, middle-of-the-road papers adhering strictly to the tenets of the Planet of Bennett Coleman.

     

    Yet, when the last UPA government had cited global, meteorological or any other reasons for inflation, it had been torn apart by the media and the opposition. And yet, the very same reasons are now apparently acceptable. Obviously, an opposition’s got to do what an opposition’s got to do but the media doesn’t really have to sit back and accept it. If the UPA government was fudging with its excuses, then so is this one and it is up to the media to call it to account.

     

    Time for the Indian media to stop crawling on its collective belly and stand up.

     

    **

     

    I am not a football fan (yes, you can take me out and shoot me later) but even I cringe on behalf of all football fans at the utter travesty of the special Indian World Cup coverage put together by Sony. The tamasha that moves around IPL should exist in its own IPL universe since IPL is a travesty of cricket for purists. But why apply those same meagre standards to poor football? If even I know that your pre-match shows are pointless annoying froth, then you are really doing something wrong…

     

  • Shailesh Kapoor: In A Politely Incorrect Industry, Can You Call A Spade A Spade?

    By Shailesh Kapoor

     

    Those who attend movie trial shows would relate to the predicament I’m about to share. Have you seen a movie at a trial, sat tortuously through it wondering what they were thinking when they were making it, and thenfaced with with the question you would pay anything to avoid: “How did you like it?”

     

    Seasoned industry folk have mastered the art of responding to such questions. They would tend to say all the good things first, and then point out the big issue as an appendage: “But I just felt that if you spend some time explaining the story, the film would work better.”

     

    This infectious living-in-a-bubble-at-launch-time disease has fast passed onto the television industry as well. Whenever a new show goes on air, I try and sample it for a couple of episodes, purely out of a disciplined habit inculcated over more than a decade. Seventy-eighty percent such experiences are excruciatingly boring. Mediocre writing and direction is rampant, and there’s only that odd show that stands out as being smartly made.

     

    Whenever I liked something new, I used to make it a point to call or message my friends at the relevant channel about how it made me feel. Silence meant ‘not liked’, not ‘haven’t watched yet’.

     

    But of late, this formula has stopped working. Imagine that you get a message from a channel friend, who has put his heart and soul into a new project, at 8.45pm, only 15 minutes before the new project goes on air for the first time ever. His message is brimming with excitement, requesting you to watch and give your feedback, because “it really matters”.

     

    This scenario forces me to reply at 9.30 or 10pm, whatever the end time is. And my option to reply with my true thoughts (which could be “your team has killed the spirit of the concept you tested with us” or “sack the director now! NOW!”) can be limiting at times.

     

    Hence, out of no choice, and actually with a baggage of guilt, I started behaving like the filmi guy at the trial, who would slip in the big negative as an inconsequential by-the-way. But the more I thought of this behaviour, I found it dishonest on every count, both to the client and to myself.

     

    What’s the big issue about criticism, especially when it comes with a constructive solution-oriented approach? Can Indians stop being less touchy and more objective about their work? Can they not get that just because they have produced or marketed something, it need not blow everybody’s mind?

     

    We have all been on the other side at some point or the other. Listening to appreciation about our labor of love can be a high, while criticism, especially when coming from trusted parties, can deflate you. But the ratings or the box office will deflate you anyway within a week. A bubble is never a stable place to live in.So, at some point of time in the recent past, I decided to shed the fear and the inhibition, and decide to say it like it is.

     

    I would urge others in the business to consider liberating themselves of the responsibility of being polite and dishonest, within and outside the organization. You will discover how it can empower you from within. Not to speak of the respect you are likely to win over time!

     

    TV Trails is a weekly column written by Shailesh Kapoor, founder and CEO of media insights firm Ormax Media. He spent nine years in the television industry before turning entrepreneur. The views expressed here are his own. He can be reached at his Twitter handle @shaileshkapoor

     

     

  • Ranjona Banerji: The dangers of dissent for Egypt’s journalists

    By Ranjona Banerji

     

    An Egyptian court has sentenced two Al-Jazeera journalists to seven years in prison and another to 10 years for “aiding the Muslim Brotherhood and reporting false news”. Two other Al-Jazeera journalists have been sentenced in absentia, to 10 years each. Al-Jazeera has denied all the charges against their staff who had reported on the turbulent events after Egyptian president Mohamed Morsi’s removal from office in July last year.

     

    Is this another case of shooting the messenger or of a people wanting only news that appeals to their sensibilities being given prominence?

     

    Many Egyptians felt cheated when the Muslim Brotherhood came to power after the “Arab spring” and the removal of Hosni Mubarak. The army then removed Morsi who was seen as pro-Brotherhood.

     

    However, a democracy is all about everyone getting a chance even those you don’t like. And journalism is all about reporting on the unpleasant as it is about telling you which movie star absolutely hates wearing pink. Life-threatening stories all but someone has to do them.

     

    The Egyptian courts however seem to have confused a dislike amongst some for the Muslim Brotherhood with reporting on events around the Muslim Brotherhood. The two are neither interchangeable nor the same. Democracy is about dissent as many have pointed out and there will always be some story which offends someone’s political sensibilities. Jail is not the answer, especially when evidence appears to have been thin on the ground.

     

    This is from a New York Times editorial about the trial: “In fact, when asked by the court to display the allegedly false news reports obtained from the defendants’ laptops, prosecutors showed images of one journalist’s family vacation and horses grazing in Luxor, Egypt. That would be laughable if the consequences were not so grave.”

     

    Appeals will apparently take years and the implications for journalists who want to venture further from boring bread-and-butter stories seem ominous. So much easier to earn an easy wage than disturb the status quo, as we see many of our colleagues do with a dispensation in power? The journalistic community the world over stands in solidarity with Peter Greste, Mohamed Fahmy and Baher Mohamed. It is the least we can do.

     

    In the Indian context, we are not yet in this position and indeed are very far from it. But it is true that dissent is not understood or appreciated by all sides of the political spectrum and this is true of journalists themselves. There is immense bitterness and anger for journalists with the community who do not toe some line or the other. However, being difficult is our birthright and we should not budge from it.

     

    **

     

    Every year I write this and why should this year be any different? How does one get through to the foreign news channels which broadcast around the world that their weather people need to have a little more understanding of local weather conditions? The BBC World Service is the worst offender here. As India struggles with a heat wave or a slow monsoon we are repeatedly told about “fine, dry, sunny weather” all over the country – with temperatures at 40 degrees Celsius this is quite heartening for us miserable natives. We understand that the UK is a nation plagued by rain and craving sunshine. But when you broadcast on what you call a “World Service” how much will it hurt to figure out how the rest of the world looks at itself?

     

    For the record then, the monsoon is vital for India’s survival. We look forward to it. It is late this year, already 45 per cent below par. The effects can be catastrophic. So, throwaway remarks about “scattered showers normal for this season” really hurt. Not everyone sees life as an opportunity to get skin cancer in the Costa del Sol. For some of us, rain is life.

     

    As a final note, I spent a miserably hot summer in the UK last year, covering Wimbledon for Mid-Day. People were dying from the heat. The weather forecasts did not then drone on and on about “fine dry weather”. Think of this Indian situation with extreme heat in some parts and a missing monsoon something like that, please.

     

  • Ranjona Banerji: How News TV (mis)treated Subramanium ire

    By Ranjona Banerji

     

    Gopal Subramanium had his one-and-a-half days of extreme television fame when the former additional solicitor-general accused someone in the current government of stymieing his chances of becoming a Supreme Court judge. Even worse, Subramanium accused the media of being party to this campaign by carrying planted stories to target him. TV news, always on the search for instant excitement, decided that Subramanium was the news of the day.

     

    All day, there he was on TV channels making his case. Being a lawyer, he refused to get bullied by star TV journalists and no matter what they asked him, he carried on with his version of his story. The result is that we know about his fitness regime (swimming), his religious proclivities (temples) and his schoolmates (Arun Jaitley).

     

    The stories which he claims were planted were rather odd. One apparently said that he was too religious to be a judge because he went to temples. I for one was unaware that atheism was a prerequisite for judicial ascension and indeed, I genuinely wish it were true. Another hinted at some dark dealings because he swam at a Taj pool. He says he didn’t although an offer was made. All too intriguing.

     

    The upshot was that he was amicus curae to the Supreme Court in the Shahabuddin fake encounter case which involves Amit Shah, the putative heir to BJP presidency. Obviously this makes him more like public enemy number one no matter who he went to school with. Also he once went to a temple and found that gold was being pilfered and instead of keeping quiet about it like a good devotee, he blabbed. Thus the case of the Padmanabha Swamy temple.

     

    I watched Bhupendra Chaubey of CNN-IBN and Arnab Goswami of Times Now grill Subramanium and both seemed very concerned that he was not blaming the former UPA government. As we all know, that is the preferred course of finger-pointing in some parts of the world of TV news in India.

     

    Subramanium much to their chagrin did not play ball. One TV channel (not a star anchor) on Thursday even had the newsreader allowing a reporter to read out from a bland government notice on Subramanium’s unsuitability (without giving any reasons for said unsuitability) without asking a single question.

     

    I am still intrigued by the way TV journalism works. Does any one debrief reporters after they work on stories or are they allowed to wing it live? Are newsreaders and anchors informed by producers/editors about what reporters have found out or what they are about to say on air? Or does everyone just wing it and pray that no one notices?

     

    **

     

    Gossip remains rife about changes in the editorial structure at Network 18 and particularly at firstpost.com. Mint has done a few articles about the new structure and about the roles and departures of Rajdeep Sardesai and Raghav Bahl. The Hoot has also looked at the pro-Reliance social media tweets and posts by those senior journalists who are supposed to now run the show. Willy-nilly, Network 18 has become a media test case, our biggest current example of a media house run by the marriage of big money and er, big governance? In the past divorce has been the natural result of such a commingling which is why everyone is watching closely. In between, there will be big money to be made for some.

     

    **

     

    Rebekkah Brookes former editor of Sun and News of the World gets off scot free in the phone-hacking and bribery cases which shook Britain, its establishment, Rupert Murdoch and the media a few years ago. But Al Jazeera journalists will spend seven years in jail for doing their jobs. Go figure.

     

  • Ranjona Banerji: Silence, outrage & much fawning over the PM

    By Ranjona Banerji

     

    The international media, at least such as we see it in India, is not unnaturally obsessed with the new “Caliphate” of ISIS which has apportioned to itself parts of Iraq and Syria. Since it now claims to speak for all Muslims and is a group which is even further to the fundamentalist right of al-Qaeda, ISIS represents everything the West and some parts of the rest of the world fears the most about Islam, Islamism and Islamic terrorism.

     

    Of course, while the anchors and reporters are all worked up with moral outrage, most experts and commentators point to the USA’s inescapable role in the collapse of Iraq plus the effects of constant Western interference in the Middle East. Oil, as many have pointed out, has been the curse of the Arab world.

     

    Just as a passing thought, I would love just once for some non-white television journalist to walk through New York, London, Paris and say to the camera, “I have been picking up chatter on the Christian street”. No?

     

    Of the Indian news channels, Newsx appears to have someone in Baghdad. The rest are relying on feeds. Surprisingly, given the normal hyper-jingoistic nature of Indian TV news, the fate of the Indians living in Iraq has been rather subdued. One wonders why…

     

    But then when you watch the fawning over the fact that Prime Minister Narendra Modi was at Sriharikota to attend the launch of India’s 27th PSLV, you have your reasons. The launch, as someone pointed out, was not the news: Modi’s presence was. The PM was suitably impressed by the launch, the media was even more impressed by the PM and all is right with such a world.

     

    The best takeaway from this launch however came from the Twitter handle @PMOIndia. This informed us that the PM ended his speech with “Bharat Mata ki hai” and also, in another tweet, that the PM had indeed concluded his speech. Modi also felt that India’s space programme was a “perfect example of his vision of Speed, Scale and Skill” – a remarkable achievement on the part of India’s scientists, given that the election was won as recently as May 16.

     

    **

     

    On television, we found also found other things to concern ourselves with: Trinamool Congress MP Tapas Pal’s appalling speech about how he would get people beaten up and women raped, the continuing saga of Preity Zinta and Ness Wadia, the rising price of onions, building collapses and the failing monsoon. Railway accidents we do tend to forget about the week after they happen and we are at that stage now. What rail accident, you ask? Indeed.

     

    **

     

    The most chilling story of last Sunday’s papers was from the woman who has accused BJP MP and minister Nihalchand Meghwal and many politicians, including from the Congress, of rape: http://indianexpress.com/article/india/india-others/my-husband-wanted-power-thats-why-he-brought-men-from-both-congress-and-bjp-to-me/

     

    There is an odd silence from the Central government on this case and an even odder reluctance from the media to do its usual hammer and tongs act…

     

    **

     

    Then there’s this, which is also ripe for outrage, Goa chief minister Manohar Parrikar takes about rape in a lighter vein: http://gulfnews.com/news/world/india/parrikar-s-rape-remark-insensitive-say-women-s-group-1.1353761

     

    **

     

    While we’re looking at issues to outrage about, has there been a blackout of the suicide attempt by Tanu Sharma of India TV? Too many skeletons, allegations to close to the quick? http://news.oneindia.in/feature/suicide-attempt-when-media-insider-cries-foul-why-does-media-fall-silent-1473101.html

     

    **

     

    For those who rail against the control that big business has on the media, was one of the world’s most celebrated sports writers made to leave The Times London after 32 years because he was too expensive or because he upset the rich huntin’ fishin’ fu….’ crowd? Simon Barnes leaves The Times: http://www.theguardian.com/media/greenslade/2014/jun/27/thetimes-national-newspapers

     

    **

     

    And finally, the most complete silence of the media on a subject which it talks about to itself. The Mumbai Press Club organised a chat about Paranjoy Guha Thakurta’s new book on Reliance and gas pricing. The media attended and a “lively discussion” took place. Kalpana Sharma writes about what happened after that!

    http://thehoot.org/web/home/story.php?storyid=7614

  • Shailesh Kapoor: OOH Media: Television Marketing’s Favourite Indulgence

    By Shailesh Kapoor

     

    Two decades of satellite television in India have seen many changes, including some watershed ones. But the more things change, the more they remain the same. Sometimes, there can be greater insight hidden in what has remained the same, than what has changed. For the television business, it is their love for the outdoor media that has stood like a rock for two decades now.

     

    This love started as a natural fallout of the reverence the television industry had for Bollywood in the early ’90s. Anything films would do for promotions was seen as cool and even effective. Never mind if measures existed or not, or if the target audience of the TV show in question had any connection with theatre audience profile or not. That being the context, “how many hoardings” was a very important question.

     

    In one of my early assignments in 2000, I was in charge of launching a new weekly fiction series. Working with frugal marketing spends, we decided to stay away from the outdoor media. Little did we know what was in store for us. About two weeks before the launch, the producers decided to hold back episode deliveries because they felt their show was not being promoted well. “We don’t see any banners”.

     

    An executive producer in the week before a show launch can be a bundle of raw nerves and hence a mess to deal with. “They are saying we don’t see any banners”. After decoding the terminology in my head (banners, hoardings, billboards, posters… all used interchangeably in India, I now know) I replied: “If they could see any, it won’t be short of a miracle. I don’t have a budget to take any outdoor on this launch.”

     

    A day later though, I was at the producer’s office, showing them outdoor creative, and taking them through the Mumbai outdoor plan, which included about five hoardings, out of which at least two were in Juhu, within a couple of miles from the producer’s home-cum-office. I had been sanctioned an additional budget the previous evening to make this happen.

     

    Conversations around buying strategic outdoor sites that senior management encounters on the way from or to their home are not uncommon. “It will be very visible to the MD when he goes for his morning walk,” I was once told.

     

    Several channels invest in an outdoor plan to create buzz amongst the trade – the advertisers and the media planners. Perhaps that principle was valid in the ’90s. But today, non-digital media being used for trade marketing in the media industry can only be seen as a wasteful expense.

     

    Regarding the impact of outdoor on consumer awareness or sampling of a new launch, the less said the better. We have conclusive large-sample evidence to prove that general outdoor media contributes (make that NOTHING) in a film’s marketing plan. But point-of-sales OOH, i.e., advertising in the theatre, is highly effective. For television though, ‘point-of-sale’ is at home. The closest outdoor media to it is the mode of transport that brings a person home – the local trains, the metros, the local buses, etc. Even for them, effectiveness is limited, given that many launches target an audience that hardly steps out of home. In smaller towns (<1 lac population), the medium delivers better results as 3-4 sites can cover a sizeable proportion of the city at a fairly low cost.

     

    But the Mumbai story is one of indulgence and prestige, than one of intelligence and prudence. Upto 10-15% of marketing budgets of some launches are spent on just the Mumbai outdoor budget. There is no measurement of the impact. But by extension of that argument, there is no measurement of the wastage either. Little knowledge can be a dangerous thing, right?

     

    This is a classic case of the “If I see my own campaign a lot, I feel my campaign is very visible” syndrome. The syndrome has stayed with the industry for two decades. Bollywood has nurtured it for more than five decades, though they are now questioning it more than ever before.

     

    Hope television follows suit!

     

    TV Trails is a weekly column written by Shailesh Kapoor, founder and CEO of media insights firm Ormax Media. He spent nine years in the television industry before turning entrepreneur. The views expressed here are his own. He can be reached at his Twitter handle @shaileshkapoor