Category: COLUMNS

  • Ranjona Banerji: No discretions please, it’s poll time for politicians

    By Ranjona Banerji

     

    This election has definitely gone on for far too long. The tedium and desperation is evident in political campaigns and in the media. And the horror is that we are still not done. Results will be announced on May 16 so this farcical circus has over two weeks to make matters worse. As political parties are getting more strident and making melodramas over minutiae, they are also throwing good manners and caution to the winds. And as people like Azam Khan discovered, while earlier you could say awful things to your close followers and no one would get to know, very little is secret any more. But rather than exercising some discretion, politicians seem to have decided that all out attacks are their only recourse.

     

    For the media, this means that they have to play up every little thing that happens or anyone says if only to keep this election juggernaut rolling news-wise. Rajdeep Sardesai of CNN-IBN, Barkha Dutt of NDTV and Rahul Kanwal of Headlines Today and other TV worthies have hit the roads, picking up campaign heat and dust. Arnab Goswami of Times Now has stayed in the studio – the Newshour now extended to weekends – to badger his guests.

     

    Vikram Chandra of NDTV conducted his Big Fight last Sunday in a Punjab village, with everyone sitting on charpoys. Picturesque as this was, there was clearly no connection between the audience and the contestants – Gul Panag of AAP, Pinky Anand of the BJP and local candidates. The debate was in English, the audience spoke in Punjabi – as much as I could understand anyway. Whatever the purpose of this sylvan setting was, it only highlighted the tremendous communication gaps we still have in India.

     

    As for the Newshour, I caught one this weekend on the subject of some change in land laws perhaps to suit Robert Vadra and perhaps to suit land sharks and developers in general. The issue was so specific that the debate had no punch. Goswami seemed to be on the backfoot on details and when confronted with details, he took the moral high ground of “propriety”. Once it was amusing, all this “nation wants to know” posturing. Now it has become sad and funny.

     

    **

     

    The direction which the media is taking is also under discussion, especially television. NDTV for instance has long been slammed for being pro-Congress. Now it appears to turning pro-BJP according to some. This means it joins the list of all other English TV channels, according to gossip in the pro-Congress camps. However, the pro-BJP camps still find that TV channels are not as nice to them as they should be. So is this the pot calling the kettle black or needless conspiracy theorising or that we all see only what we want to see?

     

    I don’t really have the answers. But it does seem to me that media houses will now ensure that they stay on the right side of whoever they think is likely to come to power. There is the inherent anti-establishment aspect of the media and the which-side-the-bread-is-buttered aspect of the media and the conflict is evident.

     

    **

     

    Meanwhile, for a really superb critique of the media, American and Indian, you cannot spend a better eight minutes of your life than watching John Oliver’s take on media coverage of the Indian elections. Truly unmatchable!

     

    http://news.scroll.in/article/663108/US-comedy-show-host-John-Oliver-takes-a-dig-at-Arnab-%28and-berates-the-US-media-for-ignoring-the-Indian-polls%29

     

     

  • Ranjona Banerji: No tough questions to Modi

    By Ranjona Banerji

     

    A few months ago Rahul Gandhi was interviewed by Arnab Goswami of Times Now. It was a tough interview and the editor-in-chief pulled no punches. Gandhi dimpled and fumbled and different people drew different conclusions from the exercise. Since then, we have had a glut of interviews of Narendra Modi, the prime ministerial hopeful of the Bharatiya Janata Party, in both print and on television.

     

    However, no one has asked Modi tough questions or watched him fumble and then ask some tougher questions. In fact, he dimpled away, deflected most questions to a diatribe against the Congress and continued with his acronym-filled and alliterative solutions to all India’s problems. On TV, his interviewers simpered and gazed with adoration – I include Madhu Kishwar, Rajat Sharma and the Aaj Tak people here – I balk at calling them “journalists”. Tuesday’s Times of India also carries a massive interview with Modi with nary a searching question or any follow up questions based on his answers… which leads one to several not so salutary assumptions.

     

    Meanwhile, Arnab Goswami, arguably the most influential person on English television, decided to interview Raj Thackeray once again, although most political watchers will tell you that Raj Thackeray’s role in this election is likely to be less important than it was the last time around.

     

    It would have been perfect for Goswami to interview Modi this election. We might have got the measure of Goswami’s skill as an interview and perhaps found a middle ground between the raging tiger who spoke to Gandhi and the kitty-cat who spoke to Thackeray. Alas. The nation did not get to know.

     

    That leaves Karan Thapar still holding the toughest interviewer award.

     

    **

     

    I had an interesting discussion on Twitter on how the English media in India thinks too much of itself and is contemptuous of the language media. I have no doubt that there are some English language journalists who are snobbish about either their chosen language or their vehicles. However such English language journalists whoever they are, are idiots if they did not respect their colleagues, regardless of which language they worked in.

     

    I have some observations on the subject, having worked with newspaper groups with publications in various languages – English, Hindi, Marathi, Gujarati, Urdu to name only some. The very reach of language media in India is what is keeping the newspaper industry alive and it is tremendous. No one can deny that. Those of us who have had some experience of being carried in both English and language publications have been overwhelmed by the reaction from readers of other languages compared to the trickle you get from English readers in India.

     

    There are many big names in language journalism across India. In Maharashtra, for instance, the most respected editors are those who headed language publications. Ironically, many of them are hated by Marathi journalists and lauded by English language journalists. Language publications have also stepped out of their domains and now own English language papers. Some groups always had publications in various languages as do many TV houses.

     

    Unfortunately, many owners of language publications did not respect their own journalists and not only paid them very badly – compared to English – but also did not upgrade their newspapers or magazines thereby also cheating the reader. Journalists were often used as marketing people and to do the owners’ dirty work. Many young, enthusiastic, idealistic journalists were appalled at the sort of work they were expected to do.

     

    Some of that has changed and journalists in language publications are paid better and the publications themselves now look and feel better. They have also changed their business models and professionalised their marketing and sales efforts. Often these changes were because of association with the English media. Sadly, however, the infection of “paid news”, where managements sell editorial space to political parties or corporates is now rampant in all media, regardless of language.

     

    It is also true that language journalists do have a chip on their shoulder because they feel looked down upon by some of those snobbish English language journalists. This now is a human feeling which it is very hard to fix. I can venture to suggest to both those categories that what they are both exhibiting are enormous inferiority complexes. The real world where the rest of us live is quite another place.

     

    **

     

    How does television subscription and supply work in India? It seems unfathomable. We have multiple options it seems as customers but we are still subject to the tyranny of channels and service providers. Many customers fail at the first hurdle – which is the call centre of course.

     

    The most recent problem that is coming up for tennis fans is transmission of the French Open. Tata Sky HD subscribers will find that they will not be able to watch the second Grand Slam of the year on television because they do not Neo Sports and Neo Prime.

     

    I have sent several tweets to both Tata Sky and Neo but have got no response.  Luckily for me, I am not a fancy Tata Sky customer but rely instead on my local cable operator who offers just about every channel there is!

     

  • Shailesh Kapoor: May 16: Mother Of All TV Battles

    By Shailesh Kapoor

     

    Cricket World Cup & IPL finals. Blockbuster movie premieres. Grand finales of big-ticket reality shows. Over the last decade, almost all the high-rating TV ‘events’ can be classified into these three categories. India does not have an annual showstopper like The Super Bowl. Our television highs are rather muted, very rarely attracting a pan-India audience base that cuts across demographics and viewing taste.

     

    The big day of election results, May 16, can be a rare exception. It has emerged as the most promoted television date by far in our television history, largely because it has become a political refrain. Across parties, “We shall talk on May 16” has been the default political response to many tough questions posed by journalists.

     

    Conducted over nine phases, these General Elections have been a long-drawn exercise in political theatre. And it will all climax in a matter of hours next Friday morning. News channels are set to start their live telecast from as early as 6am. The first leads will begin to come by 9am. And these days, they don’t trickle in; they come as a deluge. Before noon, the big question would have been answered: Will Modi-led NDA cross the 272-mark?

     

    Back in the 80s, this three-hour process would take three days. Doordarshan would entertain you with patriotic cinema (mostly Manoj Kumar films) with constant ticker updates and a news bulletin every two hours or so. EVMs have changed it all. Some from the old school may argue it’s taken the fun out of the counting process, but for me, EVMs remain one of the most significant (also one of the most under-rated) achievements of the Indian democracy.

     

    Coming back to May 16, the second half of the day will be more about reactions and analysis, even as the results begin to sink in. In the event of NDA falling short by a significant margin, the ‘event’ may extend itself beyond May 16, into the weekend, even the following week.

     

    Two factors, however, will stop May 16 from becoming a record-breaking viewership day in Indian news television history. One is the day itself. It happens to be a working Friday. I have strongly believed that all election result days should be Sundays. It will lead to higher awareness and participation in the democratic process over time. On a working day, TV viewership will take a beating, even though discussions around the results will continue to dominate offices across the nation.

     

    The second factor is a marketing problem. Historically, news channels have continued to market the results-day largely through on-air promotions. It should be an ideal day to get new viewers to watch, but there is a lot of promotion on the home channel, and very little outside. This time, by the sheer talk value these elections have generated, awareness about the results-day is very high. Hence, it will be a lesser concern to get the fringe, non-news viewers in. Now if only it was a Sunday!

     

    More than 20 news channels will fight a fierce battle on the results-day next Friday.  The results of this battle within the battle may have a long-lasting impact on our news television economy. So, fasten your seatbelts. And call in sick on May 16!

     

    TV Trails is a weekly column written by Shailesh Kapoor, founder and CEO of media insights firm Ormax Media. He spent nine years in the television industry before turning entrepreneur. The views expressed here are his own. He can be reached at his Twitter handle @shaileshkapoor

     

  • Ranjona Banerji: Arnab Goswami: From roaring lion with RaGa to mouse with NaMo

    By Ranjona Banerji

     

    A roaring lion with Rahul Gandhi, a coy kitty-cat with Raj Thackeray and a mouse with Narendra Modi: the varying interview techniques of India’s most watched TV news anchor, Arnab Goswami. Modi, who was first a bit interview-shy these elections has lately been speaking to everybody. So by what logic Times Now billed this as an “exclusive” interview boggles the mind. This interview in fact went the way of most such interviews with Modi.

     

    Question 1: What are your views on populist measures for the poor?

    Answer 1: The moon is made of green cheese.

    Question 2: Okay. Who do you think is going to win the IPL?

     

    Or perhaps we are being unfair. Perhaps in this interview, both Modi and Goswami were playing the dignified statesmen of their own professions. However, it must be said that Modi’s deflections of all Goswami’s potentially difficult questions were brilliant. And Goswami was unable to pin him down on any of those although he did ask the initial questions. Not on divisive statements on caste and religion, not on Maya Kodnani, not on Gujarat’s development. Modi used Times Now as an election platform and all credit to him. If Times Now acted as a willing platform, well, if so it behaved no differently from all the other TV channels which have interviewed Modi this season.

     

    Interestingly, there was no full transcript of the interview in The Times of India’s Mumbai edition as there had been with Rahul Gandhi. Or perhaps it was a matter of time and printing deadlines. Although a few days ago, there was an interview of Modi in TOI by its own correspondents which was disjointed enough to sound like an email interview, where you cannot go back to the interviewee and follow up.

     

    **

     

    Having watched a bit of television through the day on Thursday and tracked social media at night, I genuinely thought the world had come to an end in Varanasi in conflicts between the Election Commission and the Bharatiya Janata Party, the BJP and the Aam Aadmi Party and so on. The morning’s newspapers were then a sore disappointment: they had a bit about this story but also about Other Things! How can Other Things be of remote importance? How can this great election drama be dismissed with some throwaway sentences like: “and then some BJP activists clashed with some AAP activists”? Talk about killing the excitement!

     

    **

     

    I did another India Hangout with Govind Ethiraj on how the discourse in these elections has gone from the sublime to the ridiculous, together with Ayaz Memon and Dilip Cherian. This is becoming a workable alternative to the panel fights on primetime news television.

     

    **

     

    Meanwhile, the future of primetime panel discussions on India might just become like this and perhaps the lesson to TV studios is… less plywood?

    https://www.youtube.com/watch?v=R2tzx9sd6vc&feature=youtu.be

     

    **

     

    What is evident is that this election has definitely gone on for too long and this is evident not just in the political discourse but in the petering out of media imagination. There are only so many ways in which you can cover elections and we are running out of them.

     

  • Ranjona Banerji: Media – new low or new dawn?

    By Ranjona Banerji

     

    The general elections of 2014 have been a measure of the media as much as our politicians, our polity and our social norms. For some, we have reached a new dawn where electioneering has been contemporised and globalised and the media and social media via the internet have played a massive role. For others, we have breached a new low where discourse has been shoddy and gimmickry has been substituted for solid political understanding.

     

    If you live in the isotherms of the internet then “traditional” or “mainstream” media in India is not the fourth estate of democracy but a fifth column which has twisted facts and misrepresented people to fulfil its nefarious anti-national paymasters. The problem of course is that everyone makes this accusation at some point from all sides of the political spectrum. This means that the mainstream media has effectively alienated all people at some time or the other. In other words, perhaps, it has done its job?

     

    This is not a defence of the media, however. It is true that various media organisations seem to have made political shifts depending on which way the wind seems to be blowing. Wild and unsubstantiated allegations on Twitter and Facebook aside (which seems to view the media as one massive conglomerate, not several competing organisations) within the media itself there is much talk of money being paid to ensure opinion poll results, massive corporate interference, people losing jobs if they do not toe the line and so on. Also, the predications are of changes at the top with prominent television faces being swapped about – all to happen on May 17, the day after the election results are announced.

     

    So how did the media behave this election? The one word answer: tired. The first voting day was April 7, the last voting day May 12 and the results will be declared on May 16. That’s five weeks. But campaigning started well before that. So we have had relentless election-related news from the end of last year. The country has run out of steam, forget the media.

     

    Television takes the brunt of the tedium if only because it is the first frontier. It fights for attention, it breaks news, it makes up breaking news and its breathless excitement is often just some reporter looking to make his or her mark on a transient medium. Newspapers have tried to give us blanket coverage but there have been some serious lapses. It took everyone a long time to focus on Mayawati and the Bahujan Samaj Party in Uttar Pradesh for instance. The dogged insistence on local coverage for various editions of national newspapers meant that readers remained ignorant of what was happening elsewhere in the country even though this was a national election.

     

    And then there are opinion polls. At the end of the day, important as they are, they are now looking like a journalistic cop out. Hand the job over to someone else and let them come out with the answers. The exit polls commissioned by news channels and reported in today’s newspapers may all give the BJP-led NDA a clear majority but their numbers are so far apart that the end result is confusion. Why this lack of confidence in the once well-respected journalistic “nose”?

     

    **

     

    I suppose at the end of it all, we need to discuss who to watch on May 16… A popular choice is NDTV’s Prannoy Roy since he first introduced India to the necromantic art of psephology. Then there’s Arnab Goswami and Times Now which has established itself as the control room of these elections. And there are the rest, struggling to catch up.

     

    Personally, I will stick to Rajya Sabha TV because it fits with my blood pressure requirements and perhaps some Hindi news channels which I find, despite their reputation in the snobbish English media, are more watchable. See you on the day.

     

  • Ranjona Banerji: The winner is Narendra Modi, but for election results coverage: Arnab Goswami

    By Ranjona Banerji

     

    And the winner is… yes, yes I know the winner is Narendra Modi but as far as election results coverage is concerned, it has to be Arnab Goswami! No really. There was drama, there was excitement, there was a studio audience which participated… like a well-rehearsed play they all gasped and groaned at the same time. Goswami had his pithy insights – the Congress is a “pocket borough” party, it is stuck in the “cocoon of delusion”. This was full-fledged watchability.

     

    Rajya Sabha TV, my usual fallback at times like this, was sober and rational. The guests were sober and rational. The only excitement came early in the day when the BJP’s Tarun Vijay took exception to journalist Jyoti Malhotra talking about how some media houses had supported Modi’s campaign. Vijay, a journalist of some sort himself, took exception to this and said it was unfair to say that sweet cuddly journalists could be bought by anybody. However, it soon turned out that Vijay’s love only went as far as pro-BJP journalists and did not extend to all of them. The rest were, er, “news traders”. Jyoti Malhotra and Vinod Sharma of Hindustan Times objected and we were almost in the Times Now studio…

     

    Of course not. Times Now is in another category.

     

    But first, we visit NDTV because Prannoy Roy is India’s first election analyst darling. Boring, I would say. Blah blah blah  they went, we were right, you were right, weren’t we right. No actually, only that Chanakya chap was right it seems.

     

    CNN-IBN had a formidable line up, including Ramachandra Guha and P Sainath. But it was not exciting.

     

    Rahul Kanwal and Rahul Shivshankar (yes, they are two different people) on Headlines Today and NewsX did their imitation Arnab Goswami acts but really, what’s the point.

     

    The nation wants to know what the nation wants to know: who’s next on the menu for Times Now?

     

  • Shailesh Kapoor: News Channels on May 16: Never A Dull Moment

    Shailesh Kapoor

    Shailesh Kapoor

     

    Most news channels started broadcasting live on May 16 at 6am. The first results started coming in by 8am. And by 9.30am, it was all over bar the shouting. By 10am, it was certain that not only with NDA form a stable, majority government, BJP alone would cross the coveted 272-mark. By this time, some anchors were already wishing their guests ‘Good Afternoon’, well before 11am. Clearly, it happened way too fast for everyone.

     

    Since 1989, all General Election results have been marked by fractured verdicts in some form or the other. Hence, till leads begin to solidify, it is difficult to be sure of the verdict itself; let alone who the next Prime Minister will be. This time, it was all decided, and the focus of the coverage thereafter shifted to BJP celebrations, Modi speeches and state-wise analysis of the incredible Congress rout.

     

    Indeed, it was a Results Day like like no other. Here are some nuggets that caught my attention:

     

    :: Did Rajedeep Sardesai actually say the “Congress has f*&#ed up” on-air? The footage is not to be found anywhere on the net, but Twitter was indeed abuzz with the rather entertaining slip-of-the-tongue by the seasoned anchor.

     

    :: What’s with Arnab Goswami promoting 6am as the time for #May16WithArnab, but appearing on-air only at 7am, leaving it to his pupils to anchor a no-content hour? Arnab’s loyal fans, who woke up at 5.45am to watch him, want their money back!

     

    :: Did you notice those animated figures of Modi, Rahul and other party heads on Aaj Tak and Headlines Today? They also ran a three-minute parody called ‘Mitron main toh PM ban gaya’ (Watch here) under their well-cultivated humor brand ‘So Sorry’. Nice touch!

     

    :: I get the NDTV legacy of elections coverage, but it’s time to get rid of a static vinyl backdrop with hazy snapshots from across the country, variants of which they have been using in all their election results shows in the recent years!

     

    :: Also, did anyone toggle between NDTV and Times Now? I did, and counted number of words spoken per minute on each channel on an average. The ratio was a staggering 1:4 (which incidentally is also the ratio of their viewership in most weeks these days)!

     

    :: Anuradha Prasad ads in the run-up to May 16 surprised me. News 24 has never been a serious player, and here she was, promoting her May 16 show on radio and even other news channels, such as Times Now!

     

    :: Chanakya, the Delhi-based pollster, called their second elections right after the Delhi Assembly elections last year. News 24, coincidentally, were their on-air partners, and the channel was promoting its achievement on May 17-18 via radio ads. It was good to see Arnab Goswami congratulating Chanakya on-air, more than once, even as other exit polls, run by bigger agencies, got it all wrong, like most other times.

     

    :: On May 16, I learnt that there are three types of leads that can be reported – speculative leads, unofficial leads and official leads. Official leads were those available on the Election Commission website. Unofficial leads were those available on the ground via counting center information. I am still trying to figure out what speculative leads mean. At a time when most channels had information on 200-250 seats (official and unofficial), NDTV has information on 500+. Mystery still unsolved, at least for me!

     

    :: As someone on Twitter rightly pointed out, we heard Modi speak more words on May 16 than we have heard Manmohan Singh speak over ten years put together. Don’t know about the country, but the media must be rejoicing the election of an articulate, media-savvy Prime Minister. ‘Achhe din’ are here for TV channels!

     

    TV Trails is a weekly column written by Shailesh Kapoor, founder and CEO of media insights firm Ormax Media. He spent nine years in the television industry before turning entrepreneur. The views expressed here are his own. He can be reached at his Twitter handle @shaileshkapoor

  • Ranjona Banerji: Media must essay role of a watchdog

    By Ranjona Banerji

     

    There is an almost absurd breast-beating happening in one section of the media in India and an equally ridiculous whiny chest-thumping in the other ever since Narendra Modi was elected to become Prime Minister of India. At the end of the day, this was just an election. Yes, perhaps a very significant and joyous election from Modi and the BJP’s point of view and a devastatingly miserable election from the Congress’s point of view, but still, just an election.

     

    Contrary to how it might appear to some in the media, goddesses and gods did not descend from Indra’s palace to throw flowers on Modi on May 16 and neither did Beelzebub scratch his way up from the underworld to hand him a horns, hoofs and a tail. Awful as this may sound, Modi is one more prime minister in a long list of prime ministers.

     

    Indeed, it is from here on that the media has to get really serious about its role in a democracy. We are in a situation where the opposition has been cut to bits and no democracy can function without an opposition. The Congress has 44 seats. The other biggest parties are the AIADMK, the TMC and the BJD and there is no guarantee that any of them will play the Opposition’s role. The AAP, of whom many had much hope, is still learning the ropes as far as realpolitik is concerned.

     

    TV sadly is still behaving like a cheerleader. It is apparently the nature of the beast – it cannot escape its moment by moment hysteria and take a wider view. Like that TV camera which shows you 100 people and makes it sound like 100,000 so is TV journalists approach to news. Whether this will ever change or not, my crystal ball will not tell me, but right now it seems unlikely.

     

    However, as we saw with the India Against Corruption movement and then the Aam Aadmi Party, media did a full 180 turn from chief supporters to chief antagonists. Even now, Headlines Today and its editor Rahul Kanwal seem to have some kind of personal grudge against Arvind Kejriwal and his party. Even as Kanwal is now Chief Rah-Rah Boy for Narendra Modi – from his tweets to his broadcasts.

     

    Newspapers have yet to climb down from the election bandwagon and are full of little stories about how many dhoklas are going to be eaten in the new PMO. How over the top this is I cannot say but I do not recall stories about how much chhole bhatura was eaten in the last PMO or the amount of bisi bhele huli anna consumed during Deve Gowda’s term as PM. In between these charming bits of trivia we have an endless stream of advice for the new PM and his team. Do this first, do that first, make this one that minister, speak this way to that world leader… any small acquaintance with the way Narendra Modi functions however should tell them that the new PM is not great on taking advice from all and sundry.

     

    Between the advisory and the cheerleader mode (or the miserable martyr) roles, there has to be space for the main role as veteran journalist Pritish Nandy pointed out in a pertinent piece for Mumbai Mirror, which is that of a watchdog. This dispensation has swept into power on a magic carpet of promises to the Indian people. In between the “N and an A and an M” songs of the new media, we need to keep that eagle eye on what the government does and how it does it.

     

    It is however heartening to note that most of the media realises that this election is as much about a gigantic failure of the Congress and its allies as it is about a rousing victory for Modi and the BJP!

     

    **

     

    Meanwhile, it is still a wait and watch game as far as changes within the media are concerned as a fallout of this election. And also, whether all those in the media who supported Modi so assiduously will be rewarded…

     

     

  • Shailesh Kapoor: Reality Shows: Trendy No More?

    By Shailesh Kapoor

     

    When KBC first launched in 2000, the term “reality show” was not a part of this country’s lexicon. The long-running Sa Re Ga Ma Pa (1995) was then referred to as a singing talent show, not a reality show. But by end 2004, reality shows were emerging as a formidable force, fuelled by the launch of Indian Idol and India’s Best Cinestars Ki Khoj that year.

     

    The amount of activity this category saw in 2004-08 made one believe that its share of viewership would continue to rise year-on-year. But the reality shows genre in India has flattered to deceive. In 2008, 21% of viewers named a non-fiction show as their favorite GEC program. In 2014, this number remains in the 20-25% range, and that includes Comedy Nights With Kapil, which contributes to more than half the share.

     

    Why did the category stagnate? This summary of 2014 tells a story:

     

    1. Khatron Ke Khiladi Season 5 (arguably the best season of the show since season 1) ends this weekend.

     

    2. Dance India Dance, currently airing in the Li’l Masters variant, is into its ninth cumulative season, if you could the main show (4 seasons) and variants such as Li’l Masters, Super Mom and Doubles (5 seasons).

     

    3. Jhalak Dikhhla Jaa Season 7 is slated to launch this June.

     

    4. KBC 8 is calling for entries currently, and is slated to launch around August.

     

    5. As an aberration, only the second season of Zee TV’s Cinestars Ki Khoj is scheduled for a mid-year launch, coming back after a decade.

     

    6. Bigg Boss Season 8 should go on-air around October, like every year.

     

    7. Being an annual fixture, India’s Got Talent is likely to be on-air this year too, in what will be Season 6.

     

    You get the trend? All these properties are at least five years old.  All, barring one, are into their fifth to ninth seasons. We have fallen into a pattern. And the viewer is not exactly pleased with this turn of events.

     

    Except the two Zee TV formats, all other formats are imports. Four out of seven are talent show formats. Clearly, India’s ability to create original, homegrown reality show formats is highly suspect. Many attempts have been made, but have been largely unsuccessful. Imagine’s unofficial adaptation of The Bachelor got good attention, especially in the first season with Rakhi Sawant. But overall, it has been a tough ride for the industry.

     

    Doordarshan and Zee TV have been creating reality show formats even before the imports descended upon us. From Meri Awaz Suno in the 90s to Saanp Seedi, Antakashari, Sa Re Ga Ma Pa and DID, these channels had a lot to offer, though most of it was in the talent and games show space. When the industry showed growth and the market became ready to import foreign formats, it emerged as a low-risk option to go for. In the process, the homegrown formats began to get step treatment from most channels, in terms of attention and budgets provided to them.

     

    Today, the reality shows genre is facing imminent decline. The audiences who grew up watching these formats would have recently got married or are likely to get married soon. The impact of marriage on TV content preferences can never be overstated. And no young generation likes to inherit what the “oldies” liked. They want to create their own trends, their own hits.

     

    With a culture and heritage as rich as ours, we should be bursting at the seams with reality show ideas. The time can never be more right!

     

    TV Trails is a weekly column written by Shailesh Kapoor, founder and CEO of media insights firm Ormax Media. He spent nine years in the television industry before turning entrepreneur. The views expressed here are his own. He can be reached at his Twitter handle @shaileshkapoor

     

  • Ranjona Banerji: Modi mania in media

    By Ranjona Banerji

     

    Yesterday’s news is tomorrow’s sev puri wrapping is an old newspaper adage in India. But one supposes it’s in the rightness of things to go back to the newspapers on May 17, the day after the Bharatiya Janata Party and Narendra Modi created a “historical moment in history” to quote India’s greatest TV news anchor Arnab Goswami.

     

    The Times of India’s Mumbai edition had a Samsung 5 ad on its front page, which is also in the rightness of things. Never let a “historical moment in history” overtake a “who’s going to pay the bills” consideration. Inside, the paper was sober with “India places its faith in Moditva”, with no dramatic font changes except to run the headline across the page which is only natural.

     

    The Hindustan Times went a little over the top with its “Hunkar Tally” headline and the orange glow on a gigantic face of Narendra Modi. Also a bit tabloidish with no stories, only blurbs.

     

    Mid-Day had a cartoon of Modi in a Mr Universe pose exaggerating his 56-inch chest and the headline: “India MODIfied.”

     

    Mumbai Mirror went the graphic-cartoon route with Modi perched on a lotus, in a splendid reference to a kitsch calendar with the headline, “God of all he surveys”.

     

    The Telegraph ran the letters M-O-D-I down the left of the page with each letter telling readers a little story about elections results.

     

    The Indian Express had a stern lecture to Modi with a front page edit.

     

    DNA went with “Lotus Position”.

     

    The Economic Times revisited DK Barooah’s quote about Indira Gandhi, with “India is Modi. Modi is India”.

     

    I did not manage to catch The Hindu and the process to sign in to their e-paper is too tedious.

     

    Interestingly, of these papers, only Mumbai Mirror, Indian Express and Economic Times carried front page ads.

     

    **

     

    After a massive media event like the announcing of election results, newspapers get a bit lost. There is little chance that those who were interested in the results read the papers at all on May 16, since TV anchors were blaring away from 7 am. It is intriguing that a best-selling author like Chetan Bhagat agreed to write an edit page piece for TOI that day or indeed that TOI asked him to.

     

    The next day, there is likely to be massive news fatigue, especially with such a dramatic result. Hindustan Times obviously tried to surf along the day’s hysteria with its front page. Most other newspapers used the “people come to us to interpret the news” formula.

     

    **

     

    The big test for the media of course comes now. Many journalists and media groups turned themselves into cheerleaders for Narendra Modi during the campaign – even though there are enough accusations that the “media” is all paid for by the Congress. From what these elections have shown, the Congress is in no position to pay anybody. And from all accounts, the party could not even pick the right advertising agency (Dentsu) to present its case to the voters of India, no matter how much money it has.

     

    Journalist, poet, filmmaker, Pritish Nandy had said on Twitter on May 16, “At some stage, the media will climb off the bandwagon to amplify the voice of a reasonable Opposition.” On May 17 he tweeted, “Right now there is not much difference between NaMo supporters and a supplicant media celebrating his victory”. On May 19, he said, “Some unsolicited advice: Media needn’t go overboard celebrating the Modi victory. Its job is still that of a watchdog. Go do it.”

     

    Nandy’s observations are spot on. The media has to get down to work. In fact, the new government practically has no political opposition. Only the fourth estate remains…

     

    This is from the Hindu’s Reader’s Editor, AS Paneerselvan on the road ahead for the media. Unmissable: http://www.thehindu.com/opinion/Readers-Editor/a-challenge-to-media/article6022916.ece

     

    **

     

    This is the apparently “open letter” season in the media. Everyone is writing open letters to politicians, telling them what they should or should not do. Of the lot, Gopalkrishna Gandhi’s letter to Narendra Modi, India’s prime minister to be, is the most moving: http://www.thehindu.com/opinion/lead/an-open-letter-to-narendra-modi/article6022900.ece

     

     

  • Ranjona Banerji: Much hysteria about the swearing-in

    By Ranjona Banerji

     

    It is easy to understand why the swearing-in ceremony of the new BJP-led government at the Centre is a big media event. What is not so easy to understand is the breathless hysterical excitement of the television media where a whole day was practically dedicated to this event. As a ceremony went it was just that, but on a grand scale to allow India’s new prime minister Narendra Modi to make a statement.

     

    News channels then behaved like bookies as they started an endless circle of speculation about who was getting which ministry and on and on. All guests now know how the game is played so they also chip in with their oohs and aahs. These panel dramas have become so well staged that they are now definitely pointless.

     

    I did not watch the coronation all day so do not know if there was anyone interpreting people’s fashion choices like at a British royal wedding – was there? Like which of her seven lakh saris was Kirrrroooonn Kherrr (not sure how she spells her name) wearing.

     

    Meanwhile, NDTV Hindi provided some entertainment on social media on Monday morning by telling us that Narendra Modi went to Modi’s Samadhi at Rajghat thus breaking even known-Hindu laws of transmigration. And let us not even discuss the er, compliment paid to Mohandas Karamchand Gandhi otherwise known as Mahatama and Bapu and to Modi as Mohanlal Gandhi.

     

    Later, the channel ran an apology without telling viewers what they were apologising for. I direct them to that old newspaper joke. Man sues paper for writing that he “has the manners of a pig”. Man wins. Newspaper directed to carry apology. Next day’s paper says man “hasn’t the manners of a pig”. There are ways, boys and girls, think a little.

     

    After the grand coronation was over – which is what some TV channels were calling it – we then went on to discuss Cabinet berths. Karan Thapar on Headlines Today was effective as usual and for some reason the same people who yell elsewhere remember their manners with him. Rajdeep Sardesai on CNN-IBN had some criticism for the Cabinet formation and the lack of co-relation between earlier promises of “cluster” ministries and what was apparently handed out.

     

    General Bakshi on NewsX threw Rahul Shivshankar off balance by saying the most important thing to be discussed was how India was following the rightwing trend where nationalism was emphasised and “the other” was targetted. Shivshankar looked like he couldn’t believe that someone could mention words like rightwing right in the middle of this right coronation. It is possible that only the general’s formidable moustache stopped Shivshankar from having a tantrum.

     

    Arnab Goswami on Times Now looked like that cat that was licking its chops after the cream had been scoffed down and also a little coy. Don’t ask me why.

     

    In the morning, The Indian Express headline read, “He signs in” thus taking TV’s coronation and turning it into deification. Is the rumour true that Shekhar Gupta will soon join the India Today group?

     

    Still no clues on which of our illustrious peers who worked so hard to ensure this victory for Modi will be rewarded. If indeed they will.

     

    **

     

    Away from all this, would it be fair to ask some newspaper to explain to Tata Sky subscribers why they no longer get Neo Sports and Neo Prime even if they have paid for them? Neo Sports put out a tweet asking tennis fans who want to watch the French Open to demand their rights from Tata Sky. But from what I understand, Tata Sky is refusing. Anyone? Might be a good story even if it involves a little hard work…

     

  • Shailesh Kapoor: A Week To Remember: Politics, IPL & More

    By Shailesh Kapoor

     

    Television weeks can be fairly routine, except in periods like the Elections recently, or the week of a big-ticket cricket series. An odd launch here and there, like Satyamev Jayate, can spike interest. But in most weeks, it is the staple diet that dominates.

     

    In contrast, the last six days have been wildly engaging. I don’t remember a week that offered so much to watch and talk about, driven by politics but certainly not restricted to it. The gossip around the shift in power at Network18 has provided the off-screen masala too. But I shall restrict myself to on-screen material only. Here are my picks of TV events that dominated the week that was:

     

    1. The Swearing-In Ceremony: Swearing-in ceremonies can be dreadfully boring. But the upbeat mood around the new Government ensures that anything involving them gets people interested. The Monday that went by kept the news channels busy, first with conjectures on portfolio allocation, then with the informal but actual list of portfolios, and finally with the live telecast of the actual ceremony. The entertainment was provided by an alert President, who rebuked two ministers for skipping the oath-taking protocol.

     

    2. What A Match: The Mumbai-Rajasthan game last Sunday provided such a big dose of entertainment, it may have over-compensated for a low-key IPL. I don’t remember seeing a match ever, where a team won despite not meeting the originally-announced target. The math of it had most commentators stumped, even though it was fairly elementary, and in fact, should have been a part of the talk even while the chase was going on. The IPL is in its last leg this week, and game last Sunday will ensure this year’s IPL ends on a high – something we were not so sure about a month ago.

     

    3. Ministers In Office: In a first, media has covered ministers in the new Government taking charge better than ever before. A more pro-active Prime Minister and a young, media-savvy Council of Ministers has helped. If this week is anything to go by, we seem to have found our most media-friendly Government ever.

     

    4. Zindagi and Indo-Pak diplomacy: It can be termed as uncanny and highly coincidental. Zee’s new channel Zindagi, which plans to air content from Pakistan, was formally launched last week. As the campaign gained momentum this week, events engineered by our new PM led to Nawaz Sharif making a much-discussed India trip. Zindagi is bound to benefit from the sentiment of hope that Indo-Pak relationships may indeed improve under Modi. The photo-op between Sharif and the Essel Group Chairman Subhash Chandra was an icing on this rather intriguing cake.

     

    5. The Smriti Irani controversy – Much ado about nothing: The Congress party has started the witch-hunt for chinks in the new Government’s armour. If their attempts at creating controversy around Smriti Irani are anything to go by, they will do well to take a break from these desperate measures. Smriti Irani, the youngest member of the Modi Cabinet, has all the makings of a great minister. Her rise from a TV star to a political heavyweight may just turn out to be one of the most fascinating political anecdotes of modern India.

     

    6. Congratulations Tulsi: Did you see the Star Plus ads congratulating “hamari Tulsi”? A class act, in both idea and execution. That’s how leader brands grab opportunities that come their way.

     

    What a week!

     

    TV Trails is a weekly column written by Shailesh Kapoor, founder and CEO of media insights firm Ormax Media. He spent nine years in the television industry before turning entrepreneur. The views expressed here are his own. He can be reached at his Twitter handle @shaileshkapoor