Category: BLOGS

  • Debrief: Reliance Communications: At last they get it right

    By Anil Thakraney

     

    Ok, so it looks like Reliance took my advice for their mobile phone ads; or at least they took all the dissing in social media very seriously. For their latest commercial on ‘unlimited plans’ featuring Bollywood girl Anushka Sharma and her boyfriend, they have toned things down.

     

    Regular readers will recall that in my review for the Reliance 3G Tab commercial, I had expressed anger over the treatment of the ad. Ms Sharma was seen freely insulting her boyfriend and making him feel like a total loser. My concern was the impact of such loutish behaviour on the brand’s image. To me, spunky is cool, offensive is not.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=Lhx0W35XOMk[/youtube]

    Well, in the new ad, the team seems to have done course correction. The boyfriend (who uses a rival brand) can’t believe Ms Sharma lands up with such a low bill, he thinks she’s using the phone as a showpiece. So he takes up the challenge and abuses the lady’s phone. He makes many STD calls, sends out many text messages and generally has fun with the applications. But the bill remains the same, much to Ms Sharma’s amusement. And so gets introduced the Reliance plan.

     

    Now this is fine. The girl goes one-up on her man, but isn’t abusive or crass. She wins but without being a bitch. This makes for a pleasant ad, and it still delivers the message effectively. This is the way to carry forward this campaign. Hope Reliance has left all the nastiness behind.

     

    Rating: (On a scale of 1-5): 3. Better approach, fun treatment

     

  • The Anchor: 6 things marketers must keep in mind while opting for social media

    By Ambika Sharma

     

    Everyone is on social media; we need to be present too! While this is true, what will work for your brand is probably unique to the brand. Rather than starting with “We have to have a Facebook page – let’s get one,” here are six questions you need to answer before you jump on the bandwagon.

     

    #1 What social media activities are consistent with your brand positioning? Start with your brand, and then think of social media activities and platforms that will help enhance its positioning and personality. Choose your platform carefully; it should provide you with the freedom as well as the reach to be able to communicate with your audience effectively. If you have a service with a lot to say, then you must evaluate a blog and/or forums alongside the social networks.

     

    #2 Set your expectations. What do you want from your social media presence, and how will it enhance your marketing initiative? It’s critical to list out and set expectations. This will be the first step to establishing not just the platform right but also what sets the tone of that platform.

     

    #3 Does it fit with the rest of your marketing plan? How will your social media programme take advantage of your other marketing initiatives? Social media built on advertising or promotion activity or sponsorship events have a head start. Before creating an entirely new programme, consider how you will cross-leverage existing initiatives.

     

    #4 Content is the king. Getting on social media is easy, keeping interest, excitement and relevance alive, but consistency is not so simple. Get a content plan in place. Research your consumer. What will keep him interested about your brand? Deep dive into your brand communication – what is the message that you want to reinforce? Marry the two. Keep it interesting, consistent, conversational and light.

     

    #5 Guidelines are a must. Set your organizational guidelines for social media in place. It’s a good idea to get the buy-in on all stakeholders in place. What worked for advertising will not necessarily work for social media. Be specific, for instance: what will you do if an irate consumer is vocal on your page? What is the information flow? What is the escalation plan?

     

    #6 How will you make your social presence valuable for your consumers? Social initiatives require a daily effort in customer delight and engagement. It’s imperative to have a plan in place that will chalk out a path towards the same.

     

    Ambika Sharma is MD and CEO, Pulp Strategy Communications

     

  • Young Track | New column on youth marketing by Samyak Chakrabarty

    What’s a 23-year-old writing a column on a site where the average age of columnists is… ? Ok, ok, we won’t reveal that number, but like it or not the youth constitute a majority of India’s population. Since the last few years, young Samyak Chakrabarty has been in and around media events and offices with his vision of how the youth can be targeted.

     

    In this period, he has organized a few conferences, participated in several of them in India and abroad, and works as Chief Youth Marketer with the DDB Mudra group. He’s organized a TedX youth conference in Mumbai, was invited to meet Hillary Clinton when she visited India and has co-authored a book ‘Generation Einstein 3.0 – India version’.

     

    Samyak’s column will appear every Wednesday and as the title suggests, it will track the young – specifically keeping in mind the advertising, media and marketing fraternity – Ed

     

    Measuring ROI: When it comes to spending on Marketing to Youth

    I am 23, not (academically) qualified to tell Mr Brand Manager of a 100 crore+ FMCG on how to sell his product to youngsters, but yet I decide to take the Dutch shot of courage and enter the room. Someone once told me, “As a youth engagement consultant in a country like India, you have 2 choices -“either tell your prospective client how cool his/her brand is and give some worldly gyaan with complicated numericals on how I can come on board to make it cooler OR stick to what my stand is on his brand is even if its at the risk of hurting his/her ego (which, I’ve come to realize is more of a suicidal thing to do then even going wrong in the deliverables) and loosing the business”.

     

    So at this meeting, I am faced with the question that I am asked at every other meeting, party or conference – “Youth is on our agenda now, now tell me how can i increase the number of likes on our Facebook page from this TG”. At best the variation is “I think youth is the future of our brand, can we sponsor some college festivals (sic: and tell youngsters that we exist for them?)”.

     

    Youngsters in India who are born post 1990 are at the cusp of the transformation in the way we communicate, consume, dream, think and live. Obviously, modern external influences such as social networking, information overload, evolved societal expectations and most importantly a plethora of choices in everything does play a critical role how they make their decision. However I am a believer of the theory which says that “the modern consumer is just perceived to be so, in reality – at a store, he behaves exactly as his forefathers did”. Yes it is true that they think faster, spend more and want more all the time – but that does not change the very DNA of how a consumer behaves whether young or old.

     

    One cannot rely on statistics alone to ascertain which way the wind will blow (predicting youth trends), it requires the brand custodian to also be instinctive, passionate and most importantly have an open mind. As prominent inhabitants of modern society, youngsters (irrespective of SEC) are more whimsical and their preferences change constantly until they touch the age of 27 since they are more exploratory / risk taking then the previous generation.

     

    Young Track Files #1: Redbull
     

    An example of a brand which is rich in social currency amongst Indian college students

     

    There has always been little or no TV advertisement of this brand and nor is there a film star endorsing it. However it always enjoys top-of-mind recall among students. The red bull vans and hot ladies stationed outside colleges giving out free samples especially after exams, college festivals and sporting events has been their only sustained marketing expense which in my opinion is giving them 100 percent ROI. They hit the G-Spot by doing this since it conveyed that the brand thinks about their TG and is present where they need it. So therefore next time during a match, hardcore party or after an intensive exam – youngsters will always desire that cold can of crispy Red Bull. Furthermore, the company has ensured that their consumer does not have to walk many meters to get hold of one when he needs it - the distribution team has ensured presence of the product at all possible touch points. Their association with Formula One has also won them many brownie points in India as well.

     

    You may find a slight contradiction in what I am saying now and what I’ve written above – my point is that as consumers, youngsters are almost the same as their forefathers but as people they are very different (than the previous generation) and it is this very ‘split personality’ which creates a confusion in thinking what will really influence youngsters. Before you disagree – let me guess what you are thinking “This is BS, my son is more aware of brands then I ever was and has more gadgets then I ever did”… right? Now, think again -“Is it only because your son (as a consumer) is more evolved then you or is it because the choices/influencing factors now are greater in number than in your time?” J . I hope this proves my point to an extent.

     

    This brings me back to talking about the holy grail, how does one then measure ROI on investments made towards marketing to youth? Truth is, numerically the method is the same as what works when you compute numbers of what is spent on the other age groups. But then there is another parallel matrix which one must also consider i.e “Social Currency”.

     

    As the custodian of a youth brand, being a Millionaire with this form of earning is key in not only sustaining but growing your connect with youngsters. I would base the valuation of your brand’s social currency wealth on these five things ie conversations, perception, feedback,(active) social media influence (such that it is engaging not just by number of likes / posts alone) and how inclusive is your TG in shaping your product as well as marketing strategy. I hope you noticed that this has nothing to do with how cool, colourful, cute your brand is or which film star is your brand ambassador – these are just peripheral things that may or may not be needed.

     

  • Ranjona Banerji: Of degrowth, ungrowth & regrowth

    By Ranjona Banerji

     

    Newspapers and magazines have started using a wonderful word to describe their condition as far as readership and circulation are concerned: “degrowth”. And for once, journalists are not responsible for this travesty of logic, comprehension and grammar.

     

    Degrowth does not mean that the periodicals have slowed down. Nor does it mean that they are at status quo. It means that they have shrunk in numbers. They have “un-grown” in fact. The latest quarterly figures of the Indian Readership Survey have been released. Ungrowth and degrowth are everywhere to be seen. Seven of the 10 top mainline dailies have seen a decline in their readership. Only DNA, Mumbai Mirror and Tribune have grown.

     

    Already The Times of India’s Mumbai edition is selling degrowth as a virtue: or at least ignoring the degrowth and concentrating on the fact that it’s ahead of its competition virtually everywhere. Undoubtedly others will follow as their marketing departments try to put their own spin on degrowth.

     

    Incidentally, I first came across this word when I worked at DNA and at least it’s good to see that the newspaper is now regrowthing – it was once the second largest read newspaper in Mumbai but has in the past couple of years slipped to a dismal number 3 behind Hindustan Times.

     

    **

     

    The fight between the BJP and Congress over Narendra Modi’s allegations that Rs 1880 crore was spent on Sonia Gandhi’s treatment has become very high decibel on television but completely lacking in clarity. Rajeev Shukla of the Congress and Meenakshi Lekhi of the BJP yelled over each other almost throughout their interaction with Arnab Goswami on Times Now and Lekhi shrieked alone. This constant stream of allegations and counter-allegations cannot instil much confidence in the sanity of the members of the two parties and I am not even sure it makes for good television any more.

     

    It took The Indian Express to shed a little light on where the figure came from. The Gujarati daily Jaihind published it on July 12: “The editor Yashwant Shah told The Indian Express that the item had been sourced from a local agency, “Hindustan Samachar’. Hindustan Samachar bureau chief Bhupat Parikh, however, said the item “was not my story at all”, and pointed out that it was not credited to the agency.

     

    Make of that what you will. But there is an old adage which every journalism is told at birth: Never believe everything you read in the newspapers.

     

    **

     

    Arvind Kejriwal launched his new nameless party and spoke “exclusively” to every news channel in India. One day, hopefully, they will realise that the viewing public is on to this “exclusive” gag. However, while Kejriwal’s entire speech promising the moon on a platter was most assiduously covered by every channel, none of them told us how many people he was talking to.

     

    This morning we discover that it was 1,000. Best of luck, is all one can say.

     

    **

     

    The big story of the day is of course the expected. The poor Indian cricket team has been knocked out of the T20 World Cup. ‘How India lost the plot’ said The Times of India; ‘India disgraced’ said Hindustan Times and ‘Run-rate mars India’s fate’ said Mid-Day. The post-mortems and gratuitous are not going to be kind, one prophesies.

     

  • The Anchor: 5 reasons why premium online video streaming is the next big thing in India

    By Pandurang Nayak

     

    #1 The ‘screen’ is everywhere:

    Technology has enabled true convergence of content across various kinds of devices. Your phone or tablet is also your television and entertainment device. Your television is also your internet device. With the proliferation of devices, users want premium content wherever they are. The users who have their handheld device as their first computer are already here!

     

    #2 Appointment-viewing vs On-demand:

    The days of people waiting for their favourite show at a particular hour of the day is fast changing. On-demand video lets users break from the shackles of appointment-based television viewing and decide which part of the day or night they want to watch their favourite content.

     

    #3 Internet proliferation:

    Better broadband speeds and network infrastructure has meant that even people in small cities and towns have a Facebook account, share stuff online with their friends and colleagues, read news online and do more online activity than ever before. Online video consumption for short-form content has grown massively in the past few years. The surge in internet access through faster network speeds, better data plans and increased awareness means that the time is here for premium long-form content.

     

    #4 Shortening of the windows:

    Content owners are wary of rampant digital piracy and the lost opportunity of making revenue in the digital streams with genuine content. This has led to shortening of the time it takes for new releases to arrive on digital distribution platforms. Content owners have also carried out bold experiments like doing simultaneous releases or releasing on the internet first, and seen some early success.

     

    #5 Transcending boundaries:

    The internet has always helped transcend boundaries faster. With the relative simplicity of streaming content via the internet, it is easy for content owners to take their content around the world. From the user’s perspective, users can get content from all around the world sitting in one place. This opens the viewer to a world of content that was never available before and thus creates an explosion in video consumption patterns.

     

    Pandurang Nayak is Business Head, Boxtv.com

     

  • Debrief: Havells Wires: Lacks spark

    By Anil Thakraney

     

    Havells is back with a new commercial, this time for their wires. This brand usually does offbeat work and has set the benchmark for advertising on electrical products, so one looks out for their ads with great expectation.

     

    The commercial features Bollywood comedian Ranvir Shorey. Clad in a ganji and pyjama, he is seen meditating. He smells something fishy, and spends the rest of the commercial time sniffing around in his house. Till our man discovers that an ‘ordinary’ wire is burning because of excess load. Enter Havells. Problem solved.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=OXdzR_VEjFw[/youtube]

    Extremely disappointed with this effort. It’s a straightforward, boring, problem/solution ad, with none of the famous Havells magic. In fact, it’s so bad, even on the first exposure when you don’t really know what’s happening, you get busy yawning. I suspect the client and the agency knew they are putting out a weak creative, and therefore relied on Shorey to pep things up with his usual filmi antics. Well, poor Shorey, how much ever he might be brilliant at comedy, there’s nothing he can do when the script sucks.

     

    Poor show. The wires may or may not be burning, but I smell a creative burn-out here.

     

    Rating: (On a scale of 1-5): 1. Message delivered. By boring you to death.

     

  • The Anchor: Renu Aggarwal on 5 reasons M&E is under-leveraged in India

    By Renu Aggarwal

     

    Media spend as a percent of GDP is very low in India (at 0.41%) and is half of the world average. The five major impediments for the same are cited below:

     

    #1 Low penetration levels: The Indian M&E industry is still in its nascent stages and a lot of developments have taken place only in recent years. Though India has a large and young population base, it is not fully tapped. The penetration levels are still quite low with TV penetration of 60 percent of households, cable penetration at 50 percent and DTH penetration at just 30 percent.

     

    #2 Low customer revenues: The average revenue per user (ARPU) in India is amongst the lowest in the world. When compared globally, ARPU (per month) in the US is USD 120, in the UK is USD 70, in China it is USd 5 while in India it is merely USD 3. This increases the payback time for the various channel providers and makes it less attractive.

     

    #3 High levels of piracy: Indian M&E industry is crippled by piracy, due to which it has not been able to monetize its content fully. Despite various technological advancements to curb piracy, the fact remains that industry is still losing significant revenues on account of piracy.

     

    #4 Digitization is still far-off: Digital infrastructure is still very weak in India and modern technologies are yet to be deployed. India has just ~30 percent penetration of digital TV compared to more than 95 percent in most of the developed countries. With lack of digitization, ARPUs continue to remain low and the last mile operator can carry a maximum of 70 channels only (in analogue network), whereas more than 600 channels are available in the country.

     

    #5 High regulatory framework: Industry faces strong regulatory restrictions in terms of FDI limits and taxation structures. Currently, the digital cable and DTH sector have to pay taxes at multiple levels – Central, State as well as local/city level. Also, the sector requires capital expenditure for the digitization and content creation, and thus, calls for rationalization of FDI limits.

     

    Renu Aggarwal is the  Principal Consultant at Wazir Advisors

     

  • Anil Thakraney: Barfi! is jacked!

    By Anil Thakraney

     

    There’s a heated debate going on in the media on the issue of the film Barfi! being sent as India’s entry for the Oscar awards. I haven’t watched the film yet (though must say the Twitter reviews have been quite flattering). So am in no position to comment on the merits of the film. Perhaps it deserved to be chosen.

     

    However, soon after the entry was sent to LA, knives, cutters and blades are out to kill the film’s chances. Deadly accusations of plagiarism are being flung around, it’s alleged that the director Anurag Basu has lifted many scenes from international cinema, in fact, they say he’s literally copied them. I don’t think Indian film journalists are behind these accusations, most of them don’t have the skill or knowledge to run such an expose. Clearly, these are Basu’s rivals at work, or directors of films that didn’t get chosen for an Oscar entry.

     

    All very fine, and rats do need to be brought out from under the red carpet. The problem is this: Oscar awards’ jurors aren’t a bunch of jokers (unlike the Indian cricket team selectors!), and once they have appreciated a foreign film, they will most likely Google it for reviews and other inputs. So that they make an informed decision. And Barfi!’s pages are screaming with links on plagiarism stories and articles. There is no way the jurors will vote for a copycat flick, even if it’s an excellent piece of work. Barfi!’s chances are as good as finished. They may as well withdraw the entry.

     

    What saddens me about this incident is the crab mentality that Indian creative people suffer from. Even for ad awards there have been constant accusations of rival creative directors deliberating sabotaging campaigns. That sick attitude of: ‘Main nahin jeeta, ab iski maaroonga.’

     

    I really don’t know when we’ll learn to be confident of our own work, and applaud those to do better work. The correct thing would have been to screw Barfi! and its maker AFTER the Oscar awards is done. So that an Indian film is allowed a shot at scoring a prize.

     

    Alas, it was not to be. We will win nothing at the Academy awards. Yet again.

     

    ***

     

    PS: While on the subject of cheating, here’s another one. Ad film directors often cheat while shooting to generate a dramatic effect. That’s quite usual, and no one bats an eyelid. But when the cheating is done to directly enhance a promise that the brand makes in the ad, then we go into the area of fraud. Here’s an alert soul who’s busted Nokia. This example is a warning for all advertisers and their ad agencies to operate within the ethical zone.

     

    Link: http://www.theverge.com/2012/9/5/3294545/nokias-pureview-ads-are-fraudulent

     

  • Reviewing the Reviews: English Vinglish

    English Vinglish

    Key Cast: Sridevi

    Written & Directed By: Gauri Shinde

    Produced By: Rakesh Jhunjhunwala, RK Damani, Sunil Lulla, R Balki

     

    Even after 15 years, Sridevi’s star power shone bright and dazzled most critics.  Gauri Shinde’s debut feature, English Vinglish, got a universal thumbs up with 3 to 4 stars.

     

    Everyone agreed that it was simple – cliched even – story well told, with loads of charm and great performances. It steered clear of melodrama, created a lovely heroine in Shashi Godbole and, everyone flipped for French star Mehdi Nebbou, even if the film’s leading lady did not.

     

    Anupama Chopra of The Hindustan Times wrote, “English Vinglish is that rare thing – a Hindi film that creates a heroine out of a homemaker… But even when the film feels shaky and stretched, Sridevi doesn’t miss a beat. Her performance is a triumph. She’s vulnerable and sad, yet selfless and strong, in the way we all know our mothers to be. She imbues Shashi’s quest for respect with genuine emotion. It’s hard to imagine that this is an actor who hasn’t worked in fifteen years.”

     

    Rajeev Masand of IBNLive commented, “There’s little that’s blazingly original here; much of it feels formulaic and predictable, in fact. Yet Shinde knows there’s comfort to be found in the familiar, and she mines feel-good moments in been-there-seen-that territory.”

     

    Shubhra Gupta of the Indian Express was zapped too, “English Vinglish, Gauri Shinde’s first feature, is a likeable film, which gives us a silky-smooth first half, a slowed-down second, broad-brushstroke-y characters, and an actress who makes it all work. Despite the saucer-large eyes and too-squeaky delivery, Sridevi makes Shashi a living, breathing woman, who channels pain and joy and the subtle shades in-between with a look and smile and a tear.”

     

    Raja Sen of rediff.com was bowled over and it’s not all that easy to get him to gush thus. “Go watch English Vinglish, and take your mothers along. As shown by one great scene which has Shashi speaking furiously in Hindi to her chef friend Laurent, who replies back in thoughtful-sounding French, it isn’t about language. It’s about one of the biggest stars of her era transformed into the plainest Jane, a delightful heroine who saves all her grace for hoisting her son onto her pillow. It’s about how vital the smallest-seeming dreams can prove to be. Ah, spell it English Win-glish, I say.”

     

    Saibal Chatterjee of NDTV seemed slightly underwhelmed. “This film hinges on an idea that only reinforces the phony notion that a woman, no matter how gifted, must speak fluent English in order to truly assert herself.  Tame superficiality is indeed the biggest bane of English Vinglish, which, for the most part, is otherwise reasonably watchable, especially owing to a charming performance by Sridevi, back on the big screen after a 15-year hiatus. A star is reborn and one wants to fall in love with her all over again. But despite the temptation, it is eventually too docile an affair to send the heart pounding and the pulse racing.  English Vinglish, for all its surface gloss and clean family entertainer aspirations, doesn’t possess that little something needed to turn a one-dimensional account of the makeover of an unassuming homemaker into a convincing, universal drama about a woman’s empowerment.”

     

    Meena Iyer of The Times of India raved, “Easily one of the best films of 2012; is a tale of women empowerment (actually it is bound to empower every viewer) because it strikes a chord, right from the start to the end titles. Debutant Gauri Shinde, who made advertising films before she ventured into the feature area; proves she’s an ace cinema writer-director. The result is a sweet, sensitive and superlative film that makes you laugh, cry and smile. Every emotion is identifiable, every nuance is balanced. The characters are real, the performances effortless.”

     

    Aniruddha Guha of DNA commented, “English Vinglish, the directorial debut of Gauri Shinde – Balki’s collaborator and wife – does something similar. It tells a story that revels in its simplicity, with aid from some witty writing and honest moments that elicit a smile here, a laugh there, and which leave you touched. Here too, at the centre of it all, is an actor who earned the tag of superstar years ago, but who appears to have reinvented herself to fit into Shinde’s world with remarkable ease. In Sridevi, Shinde finds her Bachchan.”

     

    The inernational press, exposed to the film at the Toronto film festival, was impressed too.

     

    Peter Bradshaw of The Guardian wrote, “It’s very amiable, feel-good entertainment, featuring some broad comedy and stereotypes, yet with a notably bold repudiation of homophobia. An undemanding picture that goes down as well as the heroine’s tasty ladoos.”

     

    Kate Taylor of the Globe And Mail commented, “It’s hard to believe that anyone would take for granted the glittering presence of Sridevi, the Indian movie star now making a professional comeback after a 14-year-absence during which she raised her two daughters. At 49, she can still convincingly play fresh sweetness on screen; off-screen she emits a don’t-mess-with-me maturity. But in Bollywood, as in Hollywood, your downtrodden heroine can’t look too downtrodden.”

     

    Joe Leydon of Variety wrote, “Far more often, though, English Vinglish is traditional Bollywood escapism, a lightly enjoyable trifle featuring exuberant musical interludes, an extremely chaste approach to conjugal relations and extramarital temptation, and a crowd-pleasing wrap-up that allows the lead character to be all she can be while still respecting family values.”

     

  • Anil Thakraney: Badly needed: Prime Ministerial debates

    By Anil Thakraney

     

    If we can freely copy ideas on television programming from the West, why not do ditto with the US Presidential debates? The Obama/Romney show was not just a hugely watched TV spectacle. It gave American citizens a very good idea of what these gentlemen stand for on various important issues. This helps them make informed decisions when they go to cast their votes. There is a view that politicians play to the gallery during such debates. That may be true, but we still get to read their minds.

     

    After all these years of his being India’s PM, I still have no fricking clue on what Manmohan Singh really stands for and what exactly goes on in his head. The nation’s large political parties should be made to name their PM hopefuls in advance, and they need to be compelled to debate in front of India’s janata. For example, I would love to watch a debate between Manmohan Singh and LK Advani. Also, Narendra Modi and young Rahul Gandhi. The nation needs to be made aware of their stand on important issues concerning the country. Like economic growth, terrorism, poverty alleviation, farmer suicides, communal conflicts, Kashmir, infrastructure development and so on. I am aware that a vast majority of Indians cast their votes for reasons not related to merit but still, we would at least get to know our bada netas a little better. If these people will decide the destiny of a billion plus people, we need to know their agendas for sure.

     

    Yes, the chicken-hearted desi netas will not agree to participate in such debates, because they will get exposed. And one single TV channel on its own won’t be able to persuade them. Which is why I think this needs to be a collective effort, a collaborative campaign. The various Indian media companies should, for once, set aside their rivalries, come together, and make this happen. They must put enormous pressure on the politicians to take part in such television debates. The media owes this to India and its future.

     

    ***

     

    PS: Do you blog on the latest gadgets in the market to win freebies and junkets? Well, be very careful. You could end up being turned into a slave by the sponsor. In a way I am happy about this story (hit the link below). Bloggers who don’t reveal they are being rewarded for their ‘opinions’ must be made to face the music.

     

    Link: http://m.guardian.co.uk/technology/2012/sep/03/samsung-tech-bloggers?cat=technology&type=article

     

  • The Anchor: Why Web Radio will be the next big thing

    By Rachna Kanwar

     

    Digital music consumption: As music consumption on digital media crosses any other medium, web radio will gain massively from the trend. More and more people will turn towards web radio for music that has been curated by radio and music experts and saves them the hassle of searching for it. Web Radio equals uninterrupted music experience online.

     

    Music discovery: Bollywood wary music lovers are looking for alternate sounds of music. On the net they can find this diversity, as there is no paucity of space. You are not restricted by genres or languages and can enjoy music be it Indie, Devotional, Ghazals or English. You’ll get your choice of music. Web Radio is and will become an essential medium of music discovery.

     

    Artists endorsed: Newer artists are waiting to be ‘discovered’ on Web Radio. They are no longer struggling to get their music heard as Web Radio is providing a readymade platform that promotes new music and sounds. For the artist community, it will become a big draw.

     

    Ease of access: There is a huge jump in web radio listenership at the workplace People are tuned into web radio at work as a background medium and apart from getting what they want they love the convenience.

     

    Reach:  As Internet literacy spreads outside the big cities and towns, there is a growing trend of web radio listenership from small towns where entertainment options are limited. As web radio is not limited by boundaries, it will grow into a preferred mode of entertainment for an Internet savvy listener. And the pull of nostalgia will bring the NRIs.

     

    Engagement: The level of engagement through RJ-driven shows will maximize the scope of the medium. It will provide the much-needed boost to the Internet revenues through the opportunities that arise from live interactions of the listener and the RJs.

     

    Rachna Kanwar is SVP and Head, Digital Media and New Business, Radio City

     

  • Ranjona Banerji: Why HT scores in Mumbai

    By Ranjona Banerji

     

    For Mumbai, The Times of India has to be the primary English newspaper. But seven years ago, a very serious challenge was mounted by the Hindustan Times and DNA. For at least five of those seven years, DNA was well ahead of Hindustan Times in circulation and readership and for a while, even had the Old Lady of Boribunder worried. But since then, Hindustan Times has overtaken DNA and left it behind as a third contender. The difference between the two papers is not much in terms of numbers – a few thousand copies, not hundred thousands – but it represents how much DNA has lost, its recent rise in IRS calculations notwithstanding. I’m not counting Mumbai Mirror in this race since it is not a standalone newspaper.

     

    So far it has seemed that DNA’s loss was HT’s gain – through no major effort of its own. But lately, HT’s efforts to make a niche for itself seem to be paying off. Unable to compete with the TOI for blanket coverage of city news – and severely hampered by the no-poaching pact between their managements – HT had specialised in packaging and focused campaigns. Now it seems to be taking a surer route – re-introducing the city to its readers.

     

    Monday’s newspaper has an excellent exploration of changing trends in the Girgaum area by senior journalist Smruti Koppikar. It’s good to see Ayaz Memon’s insightful and incisive column on “So Bo” (how I hate that phrase!) back in HT, shifted to Monday’s city pages from its earlier Sunday slot. HT Cafe is clearly trying to be less PR-driven than its competitors and ruffling a few feathers with its stories. And HT sports section – although this has little to do with Mumbai – is one of the better ones.

     

    That leaves HT’s edit page, which for my money is too skewed towards India’s TV stars and has far too little analysis or informed opinion – in my humble opinion!

     

    There are many ways for a newspaper to gain ground and many of those have to do with circulation, branding and management. But for editors, you have to grab the hearts and minds and HT Mumbai seems to be working that out for itself after seven years.

     

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    Mohd Junaid Ansari asks in what passes for the humour column on The Times of India’s edit page: “Aren’t we all a little bit in love with Hina Rabbani”. This takes off from the gossip that Pakistan foreign minister is involved in a love affair with the Pakistan president’s son and putative heir, Bilawal Bhutto Zardari.

     

    Attractive as Rabbani is, I would contend that only men and lesbians are likely to be in love with Rabanni. Even accounting for female foeticide, dowry deaths and accounting for same-sex selections, roughly half the human race might prefer to not to be in love with a woman. Some might even pick Bilawal over Rabani. We do count you know, even in a male-dominated world!

     

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    Arvind Kejriwal and Prashant Bhushan and other members of the new un-named political party and what’s left of India Against Corruption are bound to be disappointed with the media’s reaction to their allegations against Congress president Sonia Gandhi’s son-in-law Robert Vadra.

     

    Although TV has given the story playtime, newspapers have been tepid. The main reason is the allegations are unsubstantiated and it requires some work to find out just how the connections between Vadra and DLF work. It looks as if Kejriwal and friends just threw a pebble into the pond to see how many ripples it would create.

     

    Now instead of taking it further, the anti-corruption crusader and politician is encouraging people in Delhi to break the law.

     

    Ranjona Banerji is a senior journalist and commentator based in Mumbai. She is also Contributing Editor, MxMIndia