Category: BLOGS

  • Ranjona Banerji: News on TV is not necessarily news in the papers

    By Ranjona Banerji

     

    The gulf between newspaper-land and TV-land is as wide as between this solar system and some other, in a place where one must boldly go where no one has gone before. Every night you think the end of the world is imminent as strife, rage and anger rule and eminent Indians are forced to spend the last few hours screeching at each other. And then you open your newspaper in the morning, have sip of your tea or coffee or hot water with a squeeze of lime and there well be horrible things happening in the world but the sun is shining (or rain falling) and birds are chirping, even if they are crows in urban areas. The sky has not been fractured by a rift in time and space and there are no alien spacecraft hanging over our heads.

     

    The reason for this long description is quite simple – I decided to watch Dr Who on BBC Entertainment instead of one more night watching warring armies clash by night!
    In the newspapers, therefore, life has moved beyond CAG and coal. The mysterious letters which Arnab Goswami keeps brandishing have not re-appeared in any newspaper as yet. The diesel price hike and the capping of the amount of LPG cylinders has moved from the outrage of middle classes on TV to the importance of reducing subsidies in order to deal with the nation’s fiscal problems. Obviously, industry is happy but populism is not. The media is sometimes on the side of populism and sometimes against but no one speaks for the outraged middle classes more than TV.

     

    I take that back. No one speaks for outrage more than Twitter. All day, people rant and rave over just about everything. One can only hope that it helps them hive off the stress in their non-cyber lives!

     

    **

     

    Surjit Bhalla in the Indian Express continues to take on CAG on the coal allocations. This week he also targets well-meaning liberals who have decided that anything that is against the government is therefore correct. It’s a bold view to take, in light of the general anger against this government and the mind-boggling enormity of the CAG’s calculations.

     

    **

     

    In between watching Masterchef Australia on Star World, when I went to visit Arnab Goswami on Times Now, he was demurring that he wasn’t in fact the most powerful and influential Indian, with a shy smile. Nowadays, if you’ve noticed, no one calls him “Rajdeep” by mistake any more. Everyone knows better.

     

    **

     

    Is it a mystery why the same guests who are usually obstreperous TV are much better behaved when they are on Karan Thapar’s Last Word on CNN-IBN? I think they know he is sterner and tougher and can out-shout them. Perhaps nothing frightens a badly-behaved guest than a stronger rival?

     

    **

     

    And lastly, has Meenakshi Lekhi succeeded Nirmala Seetharaman as the BJP’s main female TV voice? I even think I miss Seetharaman…

     

  • Reviewing the Reviews: Barfi!

    Barfi!

    Key Cast: Ranbir Kapoor, Priyanka Chopra, Ileana D’Cruz

    Written and Directed By: Anurag Basu

    Produced By: Ronnie Screwvala, Siddharth Roy Kapoor

     

    Anurag Basu’s last film was the disastrous Kites, so he really needed to prove his credentials again. The charming, though often oversweet story of a deaf-mute man and the two loves of his life is so far ahead of the regular Bollywood mainstream tripe, that hardly any critic had the heart to give it less than 3 stars, and gently point some of its flaws. Everyone agreed, however, that Ranbir Kapoor is brilliant and his two leading ladies, Priyanka Chopra and Ileana D’Cruz, were excellent too.

     

    Rajeev Masand of Ibnlive wrote, “That rare film that puts a smile on your face even before a single frame of the story is revealed, Anurag Basu’s Barfi envelopes you like a warm blanket from the moment you settle into your seat. Even as routine acknowledgements appear on a black screen, you’re charmed by the accompanying ditty, Picture shuru, whose chorus instructs you to switch off your phones and submit yourself to the experience that follows.” Still he stuck with 3 stars.

     

    Anupama Chopra of Hindustan Times offered reluctant praise and 3 stars. “In Barfi, writer-director Anurag Basu creates a gossamer, fairy-tale world. Sometime in the 1970s, somewhere in the misty hills of Darjeeling, a penniless but irresistibly charming deaf-mute boy named Barfi gets the prettiest girl in town to kiss him. But their sweetly awkward love affair comes undone, after which Barfi embarks on an adventure with an autistic girl. Somehow these two, on their own, manage to survive the city of Kolkata – Barfi gets a job and even a ramshackle house with a spectacular view of Howrah Bridge. To point out that this is unlikely seems churlish. Because Barfi is designed to be a bittersweet, tender fable.”

     

    Shubra Gupta of the Indian Express also gave it three and commented. “Just the fact that this film’s chief focus is on two people who cannot communicate the way you and I do, makes it automatically different. Barfi!’ comes out of mainstream Bollywood, whose standard idea of creating difference is to shuffle one step forward, two steps back : given that context, and its subject, Barfi! does take several brave strides. It’s good in many ways; what stops it from being a great film is a degree of fuzziness, and an insistence on prettiness.”

     

    Raja Sen called it flawed but still had good things to say. “Romance is never easy. Neither is bringing it to the big screen, though Anurag Basu – a filmmaker inherently gifted when it comes to visual imagery and metaphor – is a fine man for the job. He can roll up his sleeves and whip out one peachy moment after another, keeping things wonderfully endearing while poking the audience ever so forcefully in the gut with a monkey-wrench. He is then to be commended for his latest, Barfi!, a film that admirably refuses to yank the sympathy cord. Instead, it creates genuine characters and a truly charming relationship before, alas, one of his lead characters chooses not to follow the director’s example and instead mistakes sympathy for love, making for a lesser film than it deserved to be.”

     

    Madhureeta Mukherjee of the Times of India, expectedly went with 4.5 stars – the highest it received. “He was born to a song playing on a Murphy radio, but this ‘Murphy’ baby (Ranbir) aka Barfi has a different law. Everything that has to go wrong will go wrong, but not if you brave it with a broad smiley. So ‘mute’ the high-decibel chaos and deafening melodrama around and tune into Barfi ki duniya; which is simple, sweet and SILENT! Yet, extreme emotions of love, joy and pain resound – at different ‘frequencies’.”

     

    The always-enthusiastic Taran Adarsh of bollywoodhungama.com gave it a relatively mingy 4 stars, going by the rave. “On the whole, Barfi! is unusual for Bollywood. You don’t formulate movies like Barfii! targeting its box-office potential or its commercial prospects. You create such films for the passion of cinema. Barfi! is akin to a whiff of fresh air. Its foremost triumph is that it leaves you with a powerful emotion: Happiness! I sincerely believe no Hindi movie buff should deprive himself/herself of watching this brilliant motion picture. Also, the viewer needs to savour Ranbir, Priyanka and Ileana’s paramount performances, one of the strengths of this movie. Strongly recommended!”

     

    Aniruddha Guha of DNA gushed, “A movie like Barfi! comes along rarely. It’s a film that engages you at a personal level, playfully nudging you to experience various emotions without really resorting to overt manipulation, one that makes you laugh and cry at the same time, and reminds you of what Roberto Benigni told us some time ago: Life is beautiful.”

     

    Kunal Guha of yahoo.com who is usually acerbic softened enough to write, “When a movie begins by revealing the grim end, no matter how cheerful the following flashback journey may be, you’re left dreading the inevitable. But Barfi! manages to make you forget just that by narrating a lighthearted tragedy that wins particularly for what it doesn’t do: It doesn’t draw a pitiful picture of the deaf-mute lead. It doesn’t attempt to do anything that would suggest that it has been made to attract foreign festival ferns on the DVD cover. It doesn’t make the lead character overcome his disability to do something no man, woman or dog (without that disability) would ever think of attempting.”

     

    So the one rant by Karan Bali from upperstall.com went, “No doubt, it’s commendable that Barfi! tries to treat its plot and characters in an endearing Chaplinesque sort of way by mixing light and slapstick humour with a tug or two at the heart-strings – and I’ll even say that you so want it to work, and not just box-office wise, for more better, sensible films to be made in Bollywood – but sadly, the film is unable to quite pull it off. Yes, it has its charming moments, it boasts of some great visual quality in places, even has good performances but still ends up finally as being curiously uninvolving and, dare I say it, boring, its length really telling in the second half.”

     

  • Anil Thakraney: PM’s last desperate act

    By Anil Thakraney

     

    There is just one reason behind the PM’s sudden burst of energy (following his comatose posture since the year 2009) and the announcement of a slew of economic reforms. Uski lagi hui hai, as my tapori pal from Colaba says. MMS has been battling one mega scam after another, and at this rate, not only are his own days numbered, so are his government’s. Singh has also been getting repeatedly trashed in the media, both local and international. He knows he’s going down the tube, and the reforms are a last ditch measure to gain a few quick brownie points. The reforms package announcement has also moved the media’s attention away from the assorted scams, and this must have been a part of the master plan.

     

    No matter. Whatever be the reason, the reforms are more than welcome, at least some of the foreign investor confidence shall get restored. Even if the Congress’s allies and its rivals put in roadblocks along the way. I was in London recently, and over a drink, my corporate friends out there said to me the India Inc story is pretty much over, that the focus is back on China. And this is the general sentiment across the world. Clearly, something had to be done and done fast, and one hopes that MMS, now that he knows he’s crashing out, will set into motion many more reforms. Not just in aviation and retail, FDI needs to be invited into many sectors, particularly those related to core infrastructural projects, education and health.

     

    That the UPA isn’t coming back in 2014 is a given. It is also true that things won’t be any rosier under BJP’s leadership. (Unless Narendrabhai becomes PM, which is highly unlikely, what with his aides being sent to prison enmass on charges of rioting). Therefore, am happy that MMS has woken up at last, and is thinking about India for a change.

     

    It doesn’t sound very nice that the fading Manmohan Singh will be best remembered for facilitating the arrival of Wal-Mart and IKEA into India. But I can live with that.

     

    ***

     

    PS: Although I am not really a fan of swear words – I believe it’s the cheapest way to get attention – it is true that they are being flung around quite freely these days. And the ad world guys and gals are most notorious for this habit. Here’s an interesting article on how to use swear words effectively, and without causing offence. And how it can actually help in bonding with people.

     

    Link: http://www.tatler.com/news/articles/september-2012/mind-your-language

     

  • The Anchor: 5 tips for holding a successful Tweetup

    By Zafar Rais

     

    Twitter has emerged as a platform which enables targeted conversations with individuals who have a direct linkage to their brand or industry and have a high opinion within the platform amongst their followers. In order to leverage opportunities with Tweeps, marketers are constantly innovating, and one such activity that proves to be highly successful is the Tweetup.

     

    Increasingly, this has also given rise to influencer relationship management as an individual business unit within social media agencies.

     

    A Tweetup is a chance for like-minded individuals from Twitter to come together offline and interact on the basis of a chosen theme. It may act as a relaxed networking event organized by Tweeps or a new route towards launching a product and creating the right kind of buzz about it, through the right kind of people. Tweeps come together to use their collective wisdom and networks to create outreach and support during the event. A Tweetup is a great way for brands to showcase, sample and get feedback on their product or service.

     

    So how do you ensure a successful Tweetup?

     

    After organizing a bunch of Tweetups for brands such as Kiehl’s, Star Plus, BIG CBS Network, Karaoke World Championship, to name a few, these are a few of our learnings to ensure you don’t goof up your first one.

     

    #1 Invite the right kind of people and not just Tweeps with a high follower base. The right mix is what gets you the right engagements and the right outreach. Influencers on Twitter range as per certain topics they constantly speak of. Gain some insights on their tweeting patterns and invite the relevant ones only. Quality over quantity is key here.

     

    #2 Innovate by offering something different. Most brands adopt the same flow for every Tweetup. The key is to find something exciting or adopt a theme that excites them to attend it, as much as it excites you to organize something different.

     

    #3 Communicate via an invitation that lets Tweeps know about the highlights of your Tweetup, the hashtag to be used and the venue. Ensure you create subtle opportunities for them to know about your product but avoid a hardsell. Influencers are intelligent and will communicate with their followers according to what they deem fit.

     

    #4 Networking is key. Innovate by creating instances for your audiences to interact with other people, the brand and your designated hashtag. An effective session by a core speaker or industry expert gives the event a good start but after that, ensure that your influencer manager does his job of keeping them buzzing via fun games, live contests, performances and some alcohol too if the occasion demands.

     

    #5 Take home evangelists. While it’s great to get your hashtag trending or to increase curiosity about what the hashtag you’re using is all about, a brand must focus on the influencers they have invited, ensuring they go back home as brand evangelists and have built a valuable relationship with you. Your ability to achieve this is directly related to the experience you create for them.

     

    At the end of it, be warm, friendly and remember the key philosophy of social media – engage!

     

    Zafar Rais is Founder & CEO of Mindshift Interactive

     

  • Ranjona Banerji: ’cause Arnab Goswami wants to know…

    By Ranjona Banerji

     

    Suddenly last night, it was no longer “India wants to know” on Times Now. It was “I want to know”. And the nation breathed a collective sigh of kinship – we were all the same as Arnab Goswami, the man who speaks for us all.

     

    The thing is, you or me or even he may want to know, but who is willing to tell us? The discussion (I still call it that, for want of a better word) on FDI in retail was organised as a sort of cross-examination of Ravi Shankar Prasad of the BJP, since his party is the main opposer of FDI. This meant unfortunately that Prasad was given more than his fair share of time to be disingenuous. Everyone knows (that’s you, me and Goswami, hereon known as “I”) that the BJP was all for FDI when it was in power but has been forced to have a change of heart thanks to being in the Opposition and wanting to win the next election and all that.

     

    Anyway, Kiran Mazumdar Shaw of Biocon had a big grin on her face through the whole show as she watched Prasad tie himself up in knots and then proceeded to demolish his arguments against FDI in retail. She even accused the BJP of not looking out for the best interests of the nation, which in a sense, stepped quite firmly into Goswami territory. Veteran journalist Kumar Ketkar also pointed to the BJP’s double standards and then looked on amused. There were some bit players as well, but they just provided ballast.
    The upshot is: did we learn any more than we already knew? What an idiotic question. If you want to learn things from television, you should watch Discovery or National Geographic or whatever.

     

    **

     

    On CNN-IBN’s The Last Word, Press Council of India chairman Markandey Katju told Karan Thapar that he was all primed and ready to take on anyone who filed any more foolish sedition charges against innocent people and how foolish the sedition law is in the first place. It is heartening indeed to know – and Thapar seemed much reassured – that a retired judge who heads a toothless body which deals with complaints against the print media is going to take on the world and save the people from transgressions on freedom of speech. Some people I fear may have more faith in Arnab ‘Save the Nation’ Goswami.

     

    **

     

    By the way, the next issue which Goswami is going to take up is the All India Tennis Association’s decision not to pick Mahesh Bhupathi or Rohan Bopanna for any more Davis Cup ties till June 2014. This is to punish them for their high questionable behaviour in the run up to the London Olympics. Watch out, everyone. L’etat C’est moi.

     

    While on the subject, DNA seemed to get a scoop over other tennis journalists with the news that Mahesh Bhupathi and Rohan Bopanna are ending their doubles partnership. Bhupathi will tie up Daniel Nestor and Bopanna’s trying to get back with his old partner Aisam Qureshi, whom he had earlier dumped for Bhupathi.

     

  • Debrief | Birla Sun Life: Good timing, but…

    By Anil Thakraney

     

    Yuvi is back in action, and Birla Sun Life decided it’s time for another TVC. I totally back this move. Readers might recall that earlier this year, I had suggested that Birla must pull the ad they were running at the time. The one which many people felt was insensitive and exploitative, as it appeared to be feeding on the cricketer’s misery. This is what I wrote at the time: ‘Here’s a suggestion for Birla: Drop the ad immediately. And wait. Sooner or later, Mr Fighter will recover and he will be back on the cricket field. It is THEN that the advertiser and its ad agency should swing into action. And create an ad where Yuvi speaks of his ill health, the fears he experienced, and the subsequent joy and relief on recovery. No one will object to that. We all like happy endings.’

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=A1sDQOUHAEU[/youtube]

    Well, it’s clear these guys listened to me. J. The new commercial is sunny, bright, happy, and it features Yuvi making his comeback statement, as he bonds with children. And he talks about moving on from suffering to victory. This is obviously correct. The TVC celebrates rather than exploits, packs in insecurity, hope and success… the key ingredients for an insurance company’s ad. So all that’s great.

     

    I have just one complaint, and it’s to do with the execution. The commercial ought to have been powerful, emotive and should have left the viewer with that flags-flying feel. This would also have made the ad entertaining to watch. Currently, it’s kinda boring, you wouldn’t want to watch the ad a second time, even if you are the cricketer’s diehard fan. And yes, Yuvi’s continuous drone doesn’t help matters much.

     

    Rating: (On a scale of 1-5): 2.5. Good idea, average execution.

     

  • The Anchor: 5 ways how lifestyle channels can make it big

    By Smeeta Chakrabarti

     

    To paraphrase James Harkin, there is a new rule in business – forget the general audience and instead, stake out an identifiable niche. Love it or hate it, lifestyle programming that caters to special interests is here to stay. To our minds, the question was never about whether lifestyle channels can make it big, but more about how to build a sustainable ecosystem around brands which resonate, connect, relate and engage with the discerning consumer. We’ve always believed that passion is at the core of lifestyle channels or special interest content, and the following are ways in which we approach building and sustaining our lifestyle brands.

     

    #1 Multiple platform technologies: Lifestyle channels need to think of themselves as content providers targeting a specific audience, and indeed, targeting a defined passion, through all possible platforms and not just television. Technology today plays a vital role in sustaining and building lifestyle businesses.

     

    #2 Platform-agnostic content: While technology today permits dissemination of content across platforms and touch points, content creators need to be mindful of the fact that there are now multiple ways to consume that content, and a one-size-fits-all approach does not necessarily work. Whether it’s a laptop screen, the iPad, your smartphone or even an experiential initiative, smart content that’s platform-agnostic is the key.

     

    #3 Integrated marketing: Lifestyle channels need to be where their consumers are – something that finds resonance with the multi-platform and multi-faceted approach to content. Research, product, positioning, promotions, delivery and all aspects of the marketing value chain have to be geared to connect and engage audiences through touch-points not just inIndia, but globally as well.

     

    #4 Multiple revenue sources: It is imperative for lifestyle channels to see themselves as brands, which can be monetized beyond the conventions of FCT, sponsorships, integrations and subscriptions. Brand extensions, social media and DTH interactivity consumer products, books – the possibilities are endless, and essential.

     

    #5 Smarter distribution: This is an equally important step in building a sustainable business model. The very raison d’etre of special interest lifestyle channels is catering to a targeted, well-defined consumer, based on clearly articulated passions. Therefore, the conventional modes of carpet bombing and non-segmented distribution will need to get far smarter and targeted to have impact.

     

    Smeeta Chakrabarti is Chief Executive Officer of NDTV Lifestyle

     

  • Anil Thakraney: KBC: Winning desi hearts

    By Anil Thakraney

     

    Everyone is surprised by the massive success of Kaun Banega Crorepati, which is now in its sixth season. I have a simple explanation: The Congress leaders said their party is with the aam aadmi, and they won the election in 2009 on that promise. Well, scams-ridden Soniaji & Co totally let the aam aadmi down, and the junta had nowhere else to go. Enter KBC. India’s only hope and home for the common men and women… to try their luck and up their bank balance a bit.

     

    KBC 6 opened to a rating of a staggering 6+ points (though NDTV will have doubts over these figures, hehe), and is now hovering at around 5. These ratings are actually spectacular, given the competitive scenario in the GECs segment, and also considering that this is an old show. Well, what’s happened is that KBC has become a truly desi gig, much like cricket, and it’s difficult to imagine that the format was created in another country. The Indian masses have made it their own… folks gather together to watch it, much as they would congregate at the village mela or at the ration shop in the cities. And Bachchan’s easy connect with the masses has made this very possible. He is like the adorable sarpanch of the village, the good headmen people like and trust.

     

    I watched a few episodes of KBC 6, and must say it’s packed with sponsors and advertisers. This is the only confusing aspect in my mind. Because I suspect the big-city upper and middle classes have lost interest in the show, and it’s the lower middle class and people from small towns and villages who provide the viewership numbers. So while the TRP figures are high, they aren’t coming from the rich urban middle class. Does that not put off most advertisers? I would imagine it would. So then why are they paying for the show? The only explanation is that perhaps the advertisers have found a single, convenient medium in KBC to reach out to India’s heartland. And this explains KBC’s commercial success as well.

     

    So, good show on all counts. However, the sad reality remains: The aam aadmi has to look to a TV serial for succour, having been failed by the political class.

     

    ***

     

    PS: Brilliant example of how to use a celeb in advertising. Acer Ultrabook exposes the hidden passion of the macho ’24’ television series star, Kiefer Sutherland. And that passion happens to be cupcakes! What I like about the treatment is that the ad exploits the star’s famous persona, and yet delivers a surprising solution. Cool!

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=5zemXwxg8Og[/youtube]

     

     

  • The Anchor: 4 ways marketers can attract women consumers

    By Shivangi Gupta

     

    #1 Sampling: Whenever there is a new product in the market, the best way to reach out to the target audience is through sampling and what better way than small sachets and miniature bottles to be given out as freebies for trial to the consumers. Women today would never buy a product without prior testing. They are highly influenced by word-of-mouth by peers, especially in the feminine hygiene care category.

     

    #2 Brand ambassador: Having a face is one, utilizing the face in a way that the consumer relates to her is another key point. Pertaining to Clean & Dry, having a doctor (well-known) explaining the different stages she has gone through, will get a consumer to relate to her and seek a solution.

     

    #3 Personalized sampling/direct marketing: A product with a personal note sent to a woman leads to making her feel special because a courier comes home for the male family members or most likely the working child. This is an innovative way to engage with the customer.

     

    #4 Influencer outreach: Select a bunch of known women for a Meet & Greet activity with 20 top bloggers who can be addressed by a influencer (preferably a well-known doctor), spokesperson of the brand, select consumers, and women activists over a panel discussion. This, along with product sampling, can help in building the brand as well as help in reviews through influencers to make them key opinion leaders.

     

    Shivangi Gupta is Director at Midas Care

     

  • Anil Thakraney: Media’s lust for Aaradhya

    By Anil Thakraney

     

    Much to the Bachchan clan’s dismay, I am sure, baby Aaradhya’s snaps are all over the media. She’s already become a celebrity in her own right, a Google search throws up nearly 300,000 links. This is not what the Bachchans wanted at all, they have all along been taking every possible precaution to ensure the baby is kept out of the reach of eager photographers.

     

    Now, I understand the media’s desire to click celeb children pics, the janata would want to see them. There is a great deal of interest in celebrities, and this happens in most parts of the world. What amazes me, however, is that Amitabh Bachchan, despite living (and thriving) in the spotlight for all these decades, is in denial about this fact, and therefore all those valiant attempts to conceal the baby’s face. I wonder why the family must behave thus. They do proudly introduce Aaradhya to all their friends and acquaintances (Ms Oprah Winfrey included), so why would they deprive their zillion fans of a little ‘mooh dikhai’? All that will happen is that the fans will feel happy, and would most likely bless the child.

     

    Here’s what I suspect, and I sincerely hope I am wrong about this: The Bachchan family is renowned for being deeply superstitious. Could it be that some sort of a strange belief compels them to keep Aaradhya away from the public glare? Does it have something to do with the chance of an ‘evil eye’ attack? I really hope not. That, if true, would be a real pity, coming from such an educated, well-travelled and cultured family.

     

    As for the press, my own view is that if a famous family does not wish to share its happiness with the aam junta, the media must shun them, however big their celebrity status might be. And I had said the same thing when the Bachchans badly wanted to keep the media out during the Abhi-Ash wedding, some camera guys had even got punched and kicked by the security personnel.

     

    People, I am all for exclusives and scoops. But not at the cost of self-respect. That should be placed above all else. Let’s be hungry, not desperate.

     

    ***

     

    PS: A horror story posted by a Volkswagen customer on a discussion forum. Volkswagen India should spend all their monies in keeping their clients happy, rather than splurging it on silly media ‘innovations’. Vibrator? Oh, puhleeeaze! This example also highlights the power of social media, and why corporates can take it lightly only at their own peril.

     

    http://www.team-bhp.com/forum/indian-car-dealerships/126160-ksm-motors-smashes-customers-jetta-joyride-vw-india-silent-issue.html

     

  • Ranjona Banerji: TV said Bandh was total, papers said partial

    By Ranjona Banerji

     

    Televisionland and Newspaperland presented us with two different versions of India and the news on Thursday and Friday. If you watched TV through the day on Thursday, you would have got the impression that the Bandh was all that had happened, with a couple of detours to take in the split in the anti-corruption movement with Anna Hazare rejected Arvind Kejriwal’s political turn.

     

    The idea of a “Third Front” emerging once again on the stage also excited our TVwallahs.

     

    But what disappointment in the morning: shock and horror, there was other news! For one, the “Bharat Bandh” called to protest against FDI in multi-brand retail was only a partial success and almost a complete flop in some parts of India. Mumbai’s newspapers therefore could not concentrate much on something that hardly happened.

     

    The one person however who dominated headlines in both mediums was Mamata Banerjee. The impulsive and reckless nature of the West Bengal chief minister continues to befuddle and bemuse. The Times of India carries an excellent – and frightening – analysis of the future of Bengal under a chief minister who blocks every economic move by Abheek Barman. In ‘The UPA after Mamata’, Barman explains how the former Left Front government vastly increased the number of government employees. Therefore, he writes; “…the Bengal government could soon become the largest unpaid workforce in India. If it continues to get paid, there will be nothing left to invest in infrastructure, healthcare, utilities and other services which people expect democratically elected regimes to provide.”

     

    **

     

    The Indian Express is now the main paper to go to for updates on Anna Hazare, Arvind Kejriwal and the India Against Corruption movement. The newspaper has been more detailed and more consistent than any other. Today it tells us that Baba Ramdev was behind this new rift.

     

    **

     

    The anchor story on the front page of the Mumbai edition of the Times of India said in its headline: ‘How Rushdie helped world meet Potter’. The few paragraphs there told us all about his friend and first publisher Liz Calder. Not a squeak about JK Rowling and boy wizard. You were asked to go to page 22. And had to trawl through a very complicated sequence of events which led to this: Rushdie did not give Calder Satanic Verses to publish. And Bloomsbury, where she worked, discovered Rowling. Thank you. There is an impolite term for this kind of a story and they’ve just made a Hindi film with that as a name (if you use the initials). I tell you no more.

     

    **

     

    To get back to the Bandh, I am sorely disappointed that no newspaper that I read told me why the Bihar police, in an NDA state, arrested Ravi Shankar Prasad of the BJP for protesting against the Central government’s policies. India or at least I demand an answer!

     

  • Reviewing the Reviews: Heroine

    Heroine

    Key Cast: Kareena Kapoor, Arjun Rampal

    Written & Directed By: Madhur Bhandarkar

    Produced By: Ronnie Screwvala

     

    People finally caught on – that Madhur Bhandarkar tells the same story again and again and that he is also very misogynistic. Films about films seldom do well. Either star-struck people don’t want to see their idols toppled from their pedestals, or that filmmakers are hardly ever able to tell the truth about a complex world and resort to cliches and banalities.

     

    His latest, Heroine, bored almost all critics, annoyed quite a few and got written off by all but Taran Adarsh as fake and superficial. It got a 2 to 2.5 star rating, with just the Times of India and Bollywoodhungama going over the standard. The word the cyberworld coined for this film –Zeroine.

     

    Shubhra Gupta of the Indian Express wrote, “The only reason to watch Madhur Bhandarkar’s films is for the way they go behind the headlines and show us the dirt and the hurt that’s usually brushed under frayed rags and burnished carpets. In his better moments, Bhandarkar has let us see the stuff that’s crawled out from underneath clearly, and we’ve overlooked the tackiness because it has added to the understanding of the subject. Heroine, Bhandarkar’s pass at Bollywood, does none of this. It remains a string of drab cliches, despite a strong performance from leading lady Kareena Kapoor.”

     

    Anupama Chopra of The Hindustan Times sneered, “It’s supposed to be our window into the muck, the Machiavellian politics and the Faustian bargains that a life in the limelight necessarily entails. This seemed, to me at least, like a perfect fit of maker and material. After all, what better subject for steamy scandal than the life of an actress? But sadly, Heroine never rises to the occasion. Bhandarkar and his team of co-writers – Anuradha Tiwari, Manoj Tyagi and Niranjan Iyengar – bung in every possible element of masala. There’s alcohol, affairs, a sex tape and even – gasp – a lesbian one-night stand. But Heroine doesn’t even deliver the frisson of a good Stardust story. It’s limp and, more incredibly, boring.”

     

    Baradwaj Rangan of The Hindu commented, “Madhur Bhandarkar’s latest thesis mounted on the points that fame is a terrible thing that slowly eats up your soul, journalists are unprincipled scum, privileged people smoke non-stop and drink non-stop and have casual sex non-stop, city people are generally evil, and gay men have the limpest wrists. Acknowledging the positive dimensions of fame would leave Bhandarkar with nothing to expend his moral outrage on. (And I have to wonder if that well isn’t running dry. After all these films, all these fulminations against the seedier side-streets of our society, how much more moral outrage can one man still possibly have?) ”

     

    Rajeev Masand of IBNLive wrote, “Heroine, directed by Madhur Bhandarkar opens with genuine promise, but very quickly collapses into a heap of lazy stereotypes. Sadly, the film offers no original insight into the minds of movie stars or the inner workings of the Mumbai film industry – this is a movie that might well have been made by an avid reader of gossip rags; it hardly feels like the work of an experienced filmmaker. At least with Page 3, Corporate and Fashion, Bhandarkar cast an outsider’s eye on different worlds. What’s his excuse for doing such a sloppy job on an industry he belongs to?”

     

    Sukanya Verma writing in rediff.com quipped, “As always Bhandarkar intersperses the frames with backbiting industry types holding a drink in hand and fake smile on lips, philandering actors, haughty star wives, catty co-stars, snooping journalists, shrewd politicians and ruthless agents. Same old jibes, insecurities, conflicts, threats and scandals. Not to forget his constant obsession with homosexuals as objects of ridicule, be it in Heroine’s visibly effeminate fashion designer, gossip-hunting reporter or a multi-purpose sex toy. The latter even remarks, ‘Is industry mein zip aur zubaan dono sambhal ke kholni chahiye (One should open their mouth and zips with equal care).’ I am not sure if this is Bhandakar’s idea of comic relief but the hall roared with laughter.”

     

    Aniruddha Guha of DNA ranted, “Heroine, though, is not just like Fashion, but resembles every film Bhandarkar has ever made before, and in the most terrible way. In other words, if you take every bad moment in every Bhandarkar film ever made, put them together in a two-and-a-half-hour long loop, the result will be a lot less distressing and a lot more entertaining than Heroine. All stock Bhandarkar characters return: overtly feminine male hairstylists / fashion designers, loud cops, bitchy rumour-mongers, vengeful mediapersons. Many of these are played by actors who make up the background crowd for one scene, only to be re-arranged and repeated again in others.”

     

    Saibal Chatterjee of NDTV wrote, “This is a glossy picture postcard that has seen better days – still good to look at but frayed at the edges and utterly lifeless. The foremost problem with Madhur Bhandarkar’s Heroine is that behind its gossamer exterior, it is weighed down by banalities that don’t quite add up. In conveying the ebbs and tides of the life of a self-obsessed, impulsive and troubled Bollywood diva, the film taps into the tropes that constitute the Bhandarkar formula. The novelty has worn off. So, all that the audience is left with is an overwhelming sense of deja vu.”

     

    Meena Iyer, writing in the Times of India was kinder than most. “Heroine would have been crisper had it not digressed to cover every Bollywood insider account. When the maker attempts to show mainstream cinema’s condescending attitude towards art-house films, precious screen time is lost. Mahi’s attempt to play a prostitute and say scandalous lines are clearly attempted to woo the front-benchers but the gig lacks conviction. The music is a complete letdown and even the item song Halkat Jaawani fails to give the required ‘rise’ to proceedings. Of course the saving grace of the film is Kareena who not only looks drop-dead gorgeous but is also adept as the girl interrupted.”

     

    Taran Adarsh of Bollywoodhungama.com was the only rave. “On the whole, Heroine is yet another hard-hitting motion picture from Madhur Bhandarkar. For persistently choosing women-centric themes, for consistently winning national acclaim and most significantly, magnetizing moviegoers in large numbers to view his cinema, the efforts of the maverick film-maker deserve to be lauded. Watch Heroine for Madhur’s imposing direction, for Kareena’s superlative performance, watch it also for its fearless, inspiring and enlightening storyline divulging the scandalous realities of the movie industry. Try not to miss it! ”