MxMIndia

Category: Awards

  • #UnitedByHalf received 55,000 pledges, 4.65 million website visits and 2 million engagements

    Creativeland Asia wins Clio Fashion & Beauty Silver

    By A Correspondent

     

    Creativeland Asia has won a Silver at the CLIO Fashion & Beauty Awards (Social Good) for United Colors of Benetton’s #UnitedByHalf campaign. The campaign first aired in India on Valentine’s Day following which, Benetton released it globally on International Women’s Day.

     

    Sajan Raj Kurup

    Said Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia Group: “With the #UnitedByHalf campaign, the Benetton India team rolled out a movement that seeks to involve both men and women in achieving equality of both genders in India. It was heart-warming to see the response to the campaign when we launched it – both in India and across the globe. What I’m really proud about is that true to the Creativeland way, this Silver has been won on a real piece of work on a global brand like Benetton.”

     

  • The collaboration will focus on increasing brand awareness for the bank and audience targeting across digital platforms

    IdeateLabs awarded digital mandate for Fino Payments Bank

    By A Correspondent

     

    IdeateLabs has won the digital mandate for Fino Payments Bank, the newly launched bank of Fino Paytech, a payments technology company. The account was won following a multi-agency pitch.

     

    Christopher Higgins

    Said Christopher Higgins, Business Head, IdeateLabs comments on the win: “We are excited to be associated with Fino Payments Bank. We will be aggressively executing the planned strategy to help them target the right market and achieve their growth plan of 3-4 million customers in the first year.”

     

     

     

    Shailesh Pandey

    Added Shailesh Pandey, Executive VP & Head – Strategy & Marketing, Fino Payments Bank: “Our customers are spread across segments and with the increased penetration of smart devices, reaching out to those present on the digital spectrum has become critical to create top of the mind recall. Having designed some of the most innovative digital campaigns in the country, we believe IdeateLabs will help us expand our digital footprint. We look forward to having a strong digital presence through clutter-breaking buzz in the digital world and increased brand awareness that drives business growth.”

     

  • Crity Award was established in 2003 to honour and motivate the creativity in advertising industry of Nepal

    Crity Award 2017 felicitates Nepal’s best creatives

    By A Correspondent

     

    The Advertising Association of Nepal (AAN) organised Nepal’s biggest advertising award ceremony ‘Crity Awards’ at Soaltee Crowne Plaza, Kathmandu. Crity Award was established in 2003 to reward creativity in advertising in Nepal.

     

    There were a total of 24 categories and 27 topmost advertising agencies participated which were judged by 51 reputed professionals from the fraternity of advertising and communication.

     

    Outreach advertising agency team bagged 14 of the major awards in total. It bagged Gold in 10 of the 24 categories..

     

    The event was held in the presence of Raymond So, Chairman of Asian Federation of Advertising Association (AFAA) and former Unilever senior executive and AFAA Chief Knowledge Officer Bharat Avalani. The four-hour event was telecastlive by most major satellite TV channels of Nepal.

     

     

  • Voot was the only online video service that was shortlisted for the awards

    Voot wins IBC2017 Innovation Award for content distribution

    By A Correspondent

     

    Viacom18’s video-on demand streaming service Voot has bagged the ‘International Broadcasting Convention 2017 (IBC2017) Innovation Award for Content Distribution’ for its Progressive Web App (PWA) product- VOOT Lite. VOOT was the only online video service that was shortlisted for the awards, along with other leading organisations, amongst 190-plus entries from around the world.

     

    Voot launched a Progressive Web App (PWA) product and that includes offline page caching functionality, fast loading, responsive interface and push notifications. Voot, notes a communique, was an early adopter of this technology which led to a huge jump in users and video watch time on its mobile web.

     

    Gaurav Gandhi

    Speaking about the awards, Gaurav Gandhi, COO, Viacom18 Digital Ventures said: “To win the IBC2017 Innovation Award for Content Distribution is a huge honour for us at Voot. In the Video steaming business, both Content & Technology play an equally important role. While Viacom18 is well known for pioneering efforts & leadership in the content business, it is indeed great to have our company feature on the global technology leaderboard as well. In this business particularly, partnerships & alliances are key to achieving big milestones and we would like to thank the team at Google for providing us support in our PWA”

     

     

  • The agency’s Delhi office will be responsible for the execution of all integrated creative strategy

    BBH wins creative duties of Smartron

    By A Correspondent

     

    Smartron has appointed BBH as its creative strategy and advertising agency partner post a multi-agency pitch. The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media.

     

    Commenting on the association, Amit Boni, VP-Sales and Marketing, Smartron said: “BBH is one of the top creative agencies globally, focused on ideas and people. For a brand like ours, we firmly believe that a team which truly believes and understands the nuances of the business is the right partner to work with. With their global teams and their ability to cross pollinate ideas quickly and effectively, we think BBH will be able to bring our consumer centric IoT story alive very well. We are very excited about this partnership and are looking forward to this journey together.”

     

    Added Shreekant Srinivasan, General Manager – BBH Delhi: “We started BBH Delhi a year back with a vision to partner some of the most exciting brands that have an appetite for gutsy & disruptive creative work. Smartron has a vision to not only change the way people interact with technology but also change the way the category has been communicating with the consumers. We are very excited to have Smartron on-board.”

     

     

  • Kyoorius Designyatra is the biggest annual conference on design and innovation

    Kyoorius Designyatra is back in Goa

     

     

    Kyoorius Designyatra will return to Goa with its 12th edition this year, with the theme: “Optimism”. The event will be held over a period of three days – October 12 to October 14, 2017 (note: the Ad Club’s Envies Awards are scheduled for October 13 in Mumbai).

     

    This year the line-up of speakers includes: Andy Chen, Partner, Isometric Studio; Cheryl Heller, Chair, MFA Design for Social Innovation at SVA; Graham Fink, Chief Creative Officer, Ogilvy & Mather, China; Stephen Burks, Principal, Stephen Burks Man Made; Waqas Jawaid, Partner, Isometric Studio; Lord Christopher Laverty,, Author, Clothes on Film; Leeroy New, Artist and Designer, Lab New; Jackson Tan, Creative Director and Co-Founder, BLACK and PHUNK; Prasanna Sankhé, Founder & Creative Head, HYPHEN; Lizzie Mary Cullen, Pen and ink Illustrator and Writer, Lizzie Mary Cullen; Jon Noorlander, Executive Creative Director, Method Studios; Madhav Raman, Partner, Anagram Architects; Morag Myerscough, Founder & Designer, Studio Myerscough; Thomas Widdhershoven, Director and Designer, Thonik; Noriaki Onoe, Creative Director, Dentsu Inc.

     

    Said Rajesh Kejriwal, Founder CEO of Kyoorius in a statement: “The 12th edition of Kyoorius Designyatra is aimed at reflecting the hope people have imbibed in today’s gloomy environment. It is acting as a platform where creativity and design will signify new hope and a better tomorrow. As a platform, Designyatra allows the participants to not only discuss the latest trends in creativity, brand, design and digital but also creates a unique pool of varied creative minds from across the world. The stimulating lectures and workshops encourage the participants to not only think innovatively but also not to be bound by the barriers of age, experience and backgrounds.”

     

     

  • McCann also won 3 Golds, 2 Silvers, 2 bronzes and 1 finalist place at the Clio Awards

    McCann wins a Grand Clio for Afghan campaign

    McCann Worldgroup India became the only agency ever to win a Grand Clio from India at the Clio awards presented last night. This was awarded for the campaign titled Immunity Charm done for Afghanistan Ministry of Public Health in the category Product Design. Other than this, McCann also won 3 Golds, 2 Silvers, 2 bronzes and 1 finalist place.

     

    Commenting on the win, Prasoon Joshi Chief Creative Officer McCann India said, “Winning at Clio is always special. This is a great honor to win a GRAND. On behalf of McCann Worldgroup India my Congratulations to the entire team. Specially to Prateek Bhardwaj, Harshit Jain, Soumya Nagabhushan  Dr. Daniel J Carucci, Kamya lawadhi,  Andrew Schirmer, Urvashi Das and Vaibhava Bhatnagar.”

     

    Added Harshit Jain, Marketing Director APAC & Country Head McCann Health India: “It feels so good to see that our work on Immunity Charm is getting recognised with the highest awards at these prestigious award shows. It’s a true testament of our culture of idea centricity and practice of integration for producing extraordinary work”.

  • D&AD and Advertising Week collaboration spotlights ‘creativity for good’ from businesses from around the world

    Winners of second D&AD Impact Awards announced

    By A Correspondent

     

    The second annual D&AD Impact Awards took place at Terminal 5 in New York City yesterday, with key figures from the worlds of business, advertising, design and philanthropy gathering to hear who has won a coveted D&AD Impact Pencil.

     

    The aim of D&AD Impact is to identify and celebrate transformative creative ideas that have had real impact and, ultimately, contribute towards a better and more sustainable future in which purpose is aligned with profit.

     

    In total, 98 D&AD Impact Pencils were handed out on the night, with Graphite and Wood Pencils being awarded to work that the judges considered world-leading across twelve distinct categories, ranging from Environmental Sustainability to Financial Empowerment and Humanitarian Aid. For the second year running, these categories reflect the UN Sustainable Development Goals, with the aim of helping the creative industries address real global issues.

     

    This year, the entries demonstrated renewed focus on issues of health, gender equality and child welfare. 13 brands and companies took home a D&AD Impact White Pencil, the premier accolade for creativity for good. The D&AD Impact Black Pencil, reserved for truly game-changing work, was awarded to three projects:

    • McCann Worldgroup India and The Ministry of Public Health Afghanistan, The Immunity Charm, which encouraged Afghan mothers to vaccinate their children by way of traditional charm bracelet
    • McCann New York and State Street Global Advisors, Fearless Girl, which highlighted that companies with women in leadership perform better, with a statue of a daring young girl standing strong on Wall Street
    • J. Walter Thompson Amsterdam and Free a Girl Movement, School for Justice, an ad campaign to raise awareness of child prostitution in India

     

    The 2017 D&AD Impact Jury includes leaders from BlackRock to Snapchat, The Girl Scouts of America to P&G, and Post Secret to Wieden + Kennedy. Richard Curtis, Founder, Project Everyone and Comic Relief (Red Nose Day); Arianna Huffington, Entrepreneur, Writer, Founder, Thrive Global; Neil Blumenthal, CEO, Warby Parker; Bob Greenberg, Founder, Chairman, CEO, R/GA; Betsy Lack, Head of Global Brand Strategy, Snap Inc.; Haiyan Zhang, Innovation Director, Microsoft, and over 80 industry leaders lent their support to the awards and judging.

     

    The juries awarded D&AD Impact Pencils based on three criteria: an original and innovative idea at its core; clear and measurable impact in its chosen category; and relevance to the business’s commercial needs.

     

     

  • Though released as a corporate film, ‘Love You Papa’ communicates deeper ideas at different levels through an emotional narrative

    Nihilent wins Cannes Award for its corporate film

     

     

    Nihilent Technologies has won the Silver Dolphin for its corporate film ‘Love you Papa’ in the Corporate Image Films category at the 8th edition of the Cannes Corporate Media & TV Awards.

     

    Though released as a corporate film, ‘Love You Papa’ communicates deeper ideas at different levels through an emotional narrative.The six-minute film, written and directed by Prawaal Raman has been recognised for its multi-layered meaning as well as emotional appeal, notes a communique. The film stars Romanian actress Madalina Bellariu Ion, Raj Singh Chaudhary and Sara Arjun in lead roles.

     

    Said LC Singh, Vice Chairman and CEO of Nihilent, who received the award, along with Bellariu, said: “It is indeed an honour to be winning the Dolphin. In a society that is dramatically changing in terms of adopting technology, the consumers have their own network and communicate with each other like never before. As a consultant, we advise our customers to understand the nature of their consumers’ aspirations, and help them in designing the products and services. The award also reinforces our position that empathy and emotion are central to achieving excellence, something that we have tried to convey in the film.”

     

     

  • Reliance Industries CMD Mukesh Ambani & RK Swamy group CMD Srinivasan Swamy receive top honours at fifth edition

    IAA Leadership Awards presented

     

    By A Correspondent

     

    It was the big night of the International Advertising Association India Chapter. The fifth edition of the IAA Leadership Awards took place in Mumbai with Reliance Industries Chairman and MD Mukesh Ambani and Deputy Minister of the diplomacy, PM’s office, Government of Israel, Dr Michael Oren in attendance

     

    Former IAA India president and Chairman and Managing Director, RK Swamy BBDO Srinivasan Swamy was inducted into the IAA Hall of Fame Award.  The IAA Media Agency Leader and Creative Agency Leader Award went to Vikram Sakhuja, Madison Communications Pvt. Ltd. and Sonal Dabral, DDB Mudra Group, India respectively.  The IAA Media Leader Award went to Rajan Anandan, Google while Mukesh Ambani, Chairman & MD of Reliance Industries, was adjudged as the IAA Business Leader of the Year.

     

    Rahul Joshi of  Network18 News was awarded the IAA Editorial Leader award and Shereen Bhan, CNBC-TV18 received the IAA Leader – TV Anchor of the year.  The Brand Endorsement Leader awards went to Amitabh Bachchan and Alia Bhatt.

     

    On being awarded the Business Leader of the Year award, Mukesh Ambani, Chairman & MD of Reliance Industries said, “On behalf of all of us at Reliance Industries, we would like to thank the jury and IAA for this recognition. I believe leadership is about setting new standards as demonstrated by our team at Jio. India was 155th in mobile broadband rankings in the world when we launched Jio but in a year, it became number 1 in the world. India is becoming a mobile first country and this is the future of our young nation.”

     

    Commenting on the occasion, Ramesh Narayan, newly elected President of IAA said, “We are privileged to have Shri Mukesh Ambani and Dy. Minister of Diplomacy, PM’s Office, Government of Israel Michael Orren with us. IAA Leadership Awards 2017 has been a memorable event thanks to the distinguished guests, esteemed jury and an exhaustive list of quantitative and qualitative parameters that have helped recognise outstanding campaigns and we have cherished our partnership with Colors.”

     

    Speaking of his maiden visit to India, Deputy Minister of the Diplomacy, PM’s office, Government of Israel, Dr. Michael Oren, said “India is revered, respected and loved by the people of Israel.  Both countries are the cradle of great civilisations and religions. I can think of no two countries in the world that have had a greater impact on history and art. I would like to extend an invite to every Indian to visit Israel and experience our love for India and our hospitality.”

     

    Speaking about Colors association with the awards, Raj Nayak, COO, Viacom18 Media Pvt Ltd said, “We have been associated with the IAA Leadership Awards since inception and are happy to see it grow in size and stature year after year. As a leader in the media and entertainment space, we feel privileged to partner with The International Advertising Association in recognising and rewarding leaders in our country.”

     

  • Charles joined McCann Worldgroup in early 2011 as the president of McCann Worldgroup Asia Pacific

    Charles Cadell appointed APAC Effie Awards Chairman

    By A Correspondent

     

    Charles Cadell

    Remember Charles Cadell, the affable CEO of Lowe Lintas in India a few years back. Well, he’s been going places and now the Asia Pacific Effie Awards has appointed the President of McCann Worldgroup Asia Pacific and president and CEO of McCann Worldgroup Japan as the 2018 Awards Chairman.

     

    On his appointment, Cadell said: “Great work is the lifeblood of our industry and the best is work which is recognised by the APAC Effies for its marketing effectiveness. Being involved in any Effie jury is always an energising experience and as such, I very much look forward to working with my peers to chair the 2018 APAC Effie Awards and help establish the gold standard benchmark for the year ahead”.

     

    The APAC Effie awards is currently in its fifth year.Call for entries for the 2018 APAC Effie Awards will commence in a few weeks.

  • Star India and Vodafone crowned Client of the Year as Madison-Asian Paints win Grand Emvies

    GroupM agencies top Emvies leaderboard

     

    By A Correspondent

     

    It was what one would call a Kodak moment. As the leaderboards were being announced by emcee Brian Tellis, it was evident that the crown of the Agency of the Year could well rest on the all-new head of the recently established Wavemaker agency, set up by the merging of Maxus and MEC. Or of course the good oi’ Mindshare, winner of the crown for some 10 times thus far. The suspense grew when it was Madison that bagged the Grand Emvie, and not the two GroupM agencies.

     

    On the stage when the winner was being announced were Sam Balsara, Shashi Sinha, Vikram Sakhuja and CVL Srinivas. For Srinivas, as CEO, GroupM South Asia, it’s never an easy task when one sibling is  pitted against the other. It’s like the Williams sisters competing with each other on centre court.

     

     

    Srinivas put his hand on his eyes, as Tellis was set to unveil the Agency of the Year winner. Mindshare is the old warhorse and hence deserved to win, but for the all-new player Wavemaker, it would’ve been the perfect beginning.

     

    Adjudged by a jury of around 211 industry leaders through intensive judging sessions across the country, Emvies 2017 saw over 816 entries. Note the entire Publicis Groupe’s media and digital agencies stayed away from the awards given the global decision to be off all awards for a year.

     

    The Client of the Year which has seen Hindustan Unilever bagging the title comfortably over the last few years saw joint winners in Star India and Vodafone. Interestingly Star India works with Mindshare and Vodafone is with Wavemaker. The marketing heads of both commended the excellent partnership with their agencies as a contributor to their winning the title.

     

    Meanwhile, there was much happiness for both Prasanth Kumar, CEO of Mindshare and Kartik Sharma, CEO of Wavemaker.  For, even though Sharma’s team did not clinch the title, it went back home with a clear indicator to the world that it’s a significant force to reckon wit.

     

    Speaking about the changing dynamics of campaigns and the importance of being relevant, Punitha Arumugam, 2017 Awards Chairman for EMVIEs, said, “India has been at the forefront of many ingenious campaigns that showcase high effectiveness and the Emvies remain committed to recognising such outstanding communication stories. Being one of the most trusted and coveted awards in the category, the Emvies continue to scale with increased participation and representation from across industry stakeholders.” Arumugam has been spearheading the Emvies for five years now.

     

    Elaborating on the scale and the entries, Partha Sinha, 2017 Awards Co-Chairman for Emvies said, “The Emvies 2017 has successfully contributed towards recognizing high impact media campaigns that have made a difference. It continues to be one of the most coveted awards within the industry.”   For Sinha, who confessed that he wasn’t exposed to the Emvies much thus far because the awards event is out of bounds for creative agencies, co-chairing Emvies 2017 has been an enriching experience.

     

    In his welcome address on Emvies night (Friday, October 13), Vikram Sakhuja, President of The Advertising Club said: “In its 17th year now, the EMVIEs has continued to grow in scale and strength, emerging as the gold standard amongst media awards. With a jury consisting of over 211 distinguished industry leaders from across the country, this has been a transparent process to select transformational work.  We are engaging with some top global content sites to showcase the best of our archives to the world.

     

    Colors was presenting sponsor yet again for Emvies 2017, as MTV, Rishtey Cineplex and Republic TV powered the event.

     

    EMVIE 2017 CLIENT OF THE YEAR TALLY

    EMVIE 2017 RESULTS