MxMIndia

Category: Awards

  • This award is in recognition of his career achievement in India

    Ramesh Narayan first recipient of AFAA Special Award

    By A Correspondent

     

    Ramesh Narayan

    The Asian Federation of Advertising Associations (AFAA) has announced its decision to honour advertising veteran Ramesh Narayan with the AFAA Special Award at the inaugural session of the AdAsia Congress in Bali on November 8, 2017.

     

    Said Raymond So, Chairman AFAA: “This award is in recognition of his career achievement in India and his role in strengthening the advertising industry there”. He added that “Ramesh’s contributions continue to inspire and enable others to accomplish, achieve and reach for greater heights. These were the traits of a true leader.”

     

    Added Srinivasan K Swamy, Vice Chairman AFAA said, “the Committee was unanimous in their appreciation of Ramesh’s role in providing direction, clarity and strategy to AFAA in the Asian region since the year 2000.”

     

  • Agency heads/clients acknowledge MSL role in winning Gold, Silver and two Bronze Lions at Cannes Lions 2017

    MSL demonstrates Publicis’ ‘Power of One’ with four Cannes Lions for group agencies

    By A Correspondent

     

    The honours may have been bagged by other Publicis Groupe agencies, but each of the four winning campaigns saw strategic inputs by MSL India, the group’s strategic communications and engagement firm.The winning campaigns of #GiveHer5-The Ammada Trust, HPCL Roads That Honk and Vicks #Touchofcare, involved crucial strategic communication approach to drive conversations and impact, notes a communique.

     

    Said Amit Misra, CEO, MSL India: “The wins are a true reflection of the power of strategic PR counsel in creating the right conversations that lead to measurable impact. As we continue to work with greater collaboration under PublicisGroupe’s ‘Power of One’, our mission is to consistently raise the quality of our work and partner our clients to deliver integrated solutions. All in line with our promise to be a communication partner that provides strategic counsel and creative thinking.”

     

    For instance, with the Gold Glass Lion for #GiveHer5, The Ammada Trust bagged by Law & Kenneth Saatchi & Saatchi, Praveen Kenneth, Chairman, Co-owner and MD at L&K Saatchi & Saatchi acknowledges the MSL role: “I am a firm believer that passion and hard work always deliver great results. Born from a self-interest to support betterment of girl child in India, the mission and goals of #GiveHer5 have surpassed all our expectations. In a campaign of such nature, while it was definitely imperative for us to drive mass reach to crowdsource support, the more important and tougher task was bringing to light the issue and creating awareness with action; a task more than well managed by MSL. Their strategic communication counsel and approach, makes them an equal partner in this win.”

     

    Said Saurabh Varma, CEO, Publicis Communications India and CEO, Leo Burnett South Asia The Roads that Honk work created for HPCL which bagged a Silver Innovation Lion and a Bronze in Design (Promotional Item Design) for Leo Burnett India: “A great example of how collaboration and the right strategic communication mix can create a big impact. MSL’s role was instrumental in the win, since it was imperative for the campaign to create the right conversations around the idea and its innovation and earn credibility. MSL delivered and deserves as much credit for the win as Leo Burnett.”

     

    The Vicks #TouchofCare which bagged a Bronze in Entertainment Lion was created by Publicis Singapore. Endorsing MSL’s contribution, Nitin Darbari, Chairman and CEO P&G Teva JV China, Marketing Director Asia, Middle East and Africa said, “Vicks #TouchofCare work by MSL is a great example of how power of an idea coupled with strong agency can delivery wonders even at low budgets. The MSL team tapped creatively into the full network of celebrities and influencers with virtually no budget and based on the strength of the idea delivered outstanding value in amplifying the story of Vicks Touchofcare. Added Ritu Mittal, Country Brand Marketing Manager, Procter & Gamble: “The MSL team was exemplary in working the end-to-end PR plan and execution on the #TouchOfCare campaign. The team managed everything within a very limited budget and demonstrated superb agility. The campaign received an overwhelming response across global and national publications as a result of the relentless efforts made by this team.”

     

  • Lifetime Achievement Award conferred on L K Advani, and MP Sharad Yadav

    Lokmat Parliamentary Awards 2017 honours Lok Sabha & Rajya Sabha members

    By A Correspondent

     

    Leading newspaper group Lokmat launched the Lokmat Parliamentary Awards 2017 with a panel of well-known jury members to select winners across eight categories and acknowledge the contribution of political leaders.

     

    The met atleast six months back to shortlist the winners basis the criterion decided. Said Vijay Darda, Chairman, Lokmat Media Group: “As the leading regional daily, Lokmat is deeply rooted in the strong foundation of true journalism and nationalism. Founded by freedom fighter, Jawaharlal Darda, Lokmat has emerged as an institution that has become the voice of change and progress. Being instrumental in driving people’s issues to providing a platform recognizing Maharashtra’s talent, Lokmat has created unique thought leadership by creating first-of-its-kind awards as Lokmat Parliamentary Awards.”

     

  • Starcom has the mandate for the media duties of FCA

    Performics.Convonix wins SEO mandate of Jeep India

    Performics.Convonix, part of Starcom India, has won the additional SEO mandate of Jeep India. Jeep belongs to the Fiat Chrysler Automobiles (FCA) India portfolio and Starcom has the mandate for the media duties of FCA.

     

    Said Sarfaraz Khimani, Co-CEO, Performics.Convonix:“This is a significant win for us. Performics.Convonix will enhance brand visibility, website traffic and will optimise business through online channels for Jeep India. The digitally astute auto-buyer wants to judge for himself. With realms of information available online, consumers are inundated and it is important to put what is relevant upfront. Our approach is to marry search with insights and analytics and to build for Jeep India a cohesive strategy so that consumers can discover useful information about the brand and access thumb-stopping content. A sound SEO strategy goes a long way in achieving business objectives.”

     

    Added Rahul Pansare, Head of Marketing, FCA India: “Performics.Convonix has a deep instinctive understanding of the Jeep brand and what auto-buyers are looking for online. Their analytical thinking and fresh approach to search will give the brand a greater edge versus competition. More and more consumers are going online for information todayand SEO gets the business found and noticed. Also, with Starcom as a media partner and Performics.Convonix as our Digital and SEO partner, we expect greater synergies in our offline and online communications.”

     

  • Marquees 2017 nomination list includes though leaders who have been category game changers and innovators

    Ad Club announces nomination list for ‘Marquees 2017’

    By A Correspondent

     

    The Advertising Club has unveiled the nomination list for Marquees 2017 which is scheduled to be held on Friday, August 11 in Mumbai.

     

    The awards have been adjudged by industry leaders that includes Harsh Goenka, Chairman  RPG Enterprises, Ronnie Screwvala, Co-Founder – UpGrad; Agnello Dias – Chairman & Co-Founder, Taproot India; Naveen Chopra   Ex COO, Vodafone and Sr Advisor, TPG Capital; Dilip Cherian, Founding Partner, Perfect Relations and CVL Srinivas, CEO South Asia – GroupM. Sanjiv Mehta, CEO and Managing Director, Hindustan Unilever Limited is jury chair.

     

    Speaking on the nomination list, Raj Nayak, President, The Advertising Club said: “The diverse  jury panel has nominated path breaking marketeers who who each played an instrumental role in redefining benchmarks in their respective categories. The brands that have been nominated have been credited with curating campaigns that have facilitated social and behaviorial change.”

     

    Talking about Marquees 2017 nomination list, Partho Dasgupta, Chairman, Marquees 2017 said: “Marquees 2017 jury has nominated marketeers and brands who have challenged the conventional communication paradigm. We would like to congratulate the nominees for making it to the coveted list of the debut edition of the marquees, curated  after extensive deliberation  and discussion by the esteemed jury panel.”

     

  • The awards will be presented in Mumbai on September 8th at the Mumbai

    Gopal Vittal to head high-powered IndIAA Awards jury

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) has released a list of initial confirmations of jury members for the third edition of their IndIAA awards which would be presented in Mumbai on September 8 in Mumbai.

     

    The jury members are: Gopal Vittal, CEO Bharti Airtel – Chairman; Members: Sunil Duggal, CEO, Dabur India; Suresh Narayanan, CMD, Nestle India;

    Shikha Sharma, MD & CEO, Axis Bank; Sunil Kataria, Business Head, India and SAARC, Godrej Consumer Products and President, ISA; Nitish Kapoor, SVP Regional Director South Asia & Managing Director,  Reckitt Benckiser India; Sanjeev Bikchandani, Founder & Executive Vice Chairman, Info Edge.

     

    Said Pradeep Guha, Chairman IndIAA Awards Committee: ”Any award is only as good as the jury who judges it, and I am very pleased to announce such a stellar list of names. These are people who have judged advertising every day and are best suited to decide on the merit of real work.”

     

    Added Neeraj Roy, President, IAA India Chapter“ We all recognise the importance of real advertising that is created following a brief, and which has passed through the rigour of client approval, to address a genuine need in the market. I am glad that this jury will lend their expertise to pick deserving winners, and the teams comprising the CMO/Brand Managers, the agencies behind creating the work and placing them on media, will together go up on stage to collect the Awards”.

     

    Said Srinivasan Swamy, Senior VP & President-Elect, IAA Global: “I am happy that the IndIAA awards have such a senior jury. Their stature and their commitment will reflect very positively on the results that will be declared. I am equally pleased to hear that Mathrubhumi has come forward as the Title Partner for the second year in succession, having seen the value and importance of this award. This is the only Award where all their important constituents are coming together to collect the Award on a single stage.”

     

    Added ​M V Shreyams Kumar Jt. Managing Director of the Mathrubhumi Group, which has significant interests in print, TV, radio and digital media and is the primary sponsor of the awards:“Being in the news space, credibility is very important to us. Awarding real advertising therefore appealed to us. The announcement of such a distinguished jury only adds to that credibility factor. We are pleased to partner in an initiative where credibility and excellence in creative expressions fuse so well.”

     

  • The Advertising Club holds its first true blue marketing awards with much fanfare

    Big Night for Marquee-ters!

     

    By A Correspondent

     

    There are awards and awards and awards in the marketing services and media domains, but none which are purely for marketing, as against advertising-led marketing. The Advertising Club (TAC) India hosted the inaugural edition of its “Marquee Awards” last Friday with Information & Broadcasting Minister Smriti Irani as Chief Guest. The awards saw brands being recognised for their excellence in marketing, building sustainable and pathbreaking brands.

     

    Hindustan Unilever won the Green Marketer Award, which honours brands that have been successful by keeping a close focus on environment sustainability. The Special Award for “Conquering an impregnable fortress” was won by beer brand Bira 91. Pro Kabaddi League was recognised as the brand that “Traversed unchartered waters” and Paytm was recognized for “Riding on an emerging wave”.  Honda Motorcycle & Scooter was awarded for “Breathing new life into a category”, Restaurant brad Indian Accent was recognised for “Creating a Global Impact” while Oppo was recognised for “Carving out a Niche” for themselves in a highly competitive category.

     

    Said the minister for the first time at an M&E event after assuming charge of I&B: “It fills me with a sense of deep gratitude and privilege that I stand here today as the Minister of the Information & Broadcasting. I am what I am today thanks to this industry,” adding: “The advertising industry inspires millions across this nation.  Having been a part of this journey, I have just one appeal this evening – while we sell dreams to the nation and world, there are many amongst us who wither away with the passage of time. All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need help, specially from the creative faction of the industry, so that the world does not accuse us selling dreams but living a lie.”

     

    Speaking about the success of the Marquee Awards, Raj Nayak, President, The Advertising Club said: “Marquees 2017 has emerged as the gold standard in marketing awards. I thank the Honorable Minister for Textiles and Information & Broadcasting, Smt. Smriti Irani for gracing the maiden edition of Marquees 2017 as Chief Guest ad enhancing the prestige of the Marquees. I also thank the Jury Chair Sanjiv Mehta and the distinguished Jury for their indulgence and commitment in making the awards robust, transparent & credible.”

     

    Talking about the scale of Marquees 2017, Partho Dasgupta, CEO, BARC India who headed the Marquees organising committee said: “The debut edition of Marquees has set a new benchmark of excellence by recognising brands that have challenged the communication archetype in the industry, thus appealing to the evolved consumer of today. These awards through their differentiated scope, right from the jury panel to representation to categories has ensured that they are a marketer’s dream.”

     

    The Awards had News18 India as Presenting Sponsor and was powered by Colors and MTV and was partnered by print consortium One India. Said Avinash Kaul, Managing Director, A+E Networks | TV18 and President – Network18: “We take great pride in associating with the first edition of Marquees, and congratulate the winners. At News18 India we identify with the spirit of celebrating brands that drive positive change.”

     

    The awards are as below

    S. No

    Category

    Winner

    1

    		 Durables LG ELECTRONICS

    2

    		 Auto: 4 Wheelers MARUTI SUZUKI

    3

    		 Auto: 2 Wheelers Royal Enfield

    5

    		 Food WAI WAI NOODLES (CG GLOBAL)

    5

    		 Banking HDFC BANK

    6

    		 Personal Care LIFEBUOY (HINDUSTAN UNILEVER)

    7

    		 Insurance LIC

    8

    		 Telecom Services BHARTI AIRTEL

    9

    		 Home Care VIM (HINDUSTAN UNILEVER)

    10

    		 E-Commerce AMAZON INDIA

    11

    		 Beverages FROOTI (PARLE AGRO)

    12

    		 Telecom Handset XIAOMI SMARTPHONES
    Special Categories
         

    1

    		 Breathing new life into a category

    HONDA MOTORCYCLE & SCOOTER

    2

    		 Creating a global Impact INDIAN ACCENT

    3

    		 Green Marketer HINDUSTAN LEVER

    4

    		 Riding on an emerging wave PAYTM

    5

    		  Carving out a niche OPPO

    6

    		 Reimagining for the better GOOD EARTH

    7

    		 Traversing unchartered waters PRO KABADDI LEAGUE

    8

    		 Conquering an impregnable fortress BIRA 91

     

     

  • Karen Welman will be the foreman of the jury

    Kyoorius unveils jury for 2017 Design Awards

    By A Correspondent

     

    Kyoorius has announced its jury for the fifth edition of the Kyoorius Design Awards. The jury sessions will take place on September 15 and 16, 2017 at the Ecole Intuit Lab in Mumbai. All design work commercially released between January 1, 2016 and March 31, 2017 are eligible to be entered.

     

    The jury will be chaired by award winning graphic designer and founding creative partner at Pearlfisher (London), Karen Welman along with some of the leading names in the advertising and design space: Leanne Kitchen, Designer – Johnson Banks; Darshan Gandhi, Head Design – Godrej Consumer Products Limited; Scott Lambert, Design Director – The Partners | Founder – The Typefaces; Ambrish Arora, Founding Principal – Studio Lotus; Jay Dutta, SVP of UX Design – MMYT | Advisor – SAIF Partners; Neha Tulsia, Founder & Creative Director – NH1 Design.

     

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “These awards are an initiative to acknowledge and reward the true talent in the field of creativity, innovation and design. It’s an honour to have such highly acclaimed jury on board this year. Our jury members represent the best talent in the industry, across a range of creative disciplines to recognize exceptional work in the design industry.”

     

    The Kyoorius Design Awards night will be the culmination of Kyoorius Designyatra and will be held on October 14, 2017 in Goa.

     

  • Six Inches Communications long term goal and vision is to build strong brand personalities for these accounts

    Six Inches bags creative responsibilities for multiple accounts

    By A Correspondent

     

    Mumbai-based creative ad agency Six Inches Communication has added new clients to their portfolio namely; B. Lab, Caressa Spa, Karcher India, QuikMart and Global Wellness Day.

     

    Said Pravin Shah, Founder & CEO, Six Inches Communication: “We believe in value partnerships and we live by it and this approach has helped us attract new clients time and again. With these new wins, we are excited on the challenges and geared up to deliver value and results for these brand partnerships… Our focus is to stick to the core of BIG IDEAS and strengthen the digital strengths on User Experience design and creative ideas for digital marketing  to be an interactive web platform, an app or a social media campaign.

     

  • The agency's Mumbai office will handle Bauli’s brand portfolio

    L&K Saatchi & Saatchi bags creative mandate for Bauli India

    By A Correspondent

     

    Italian MNC Bauli Bakes and Sweets has appointed Law & Kenneth Saatchi & Saatchi to handle its integrated communications business for India following a multi-agency pitch. The agency’s Mumbai office will handle Bauli’s brand portfolio and nationwide launch across mainline and digital marketing communications.

     

    Said Raghav Ravichandar – Senior Marketing Manager, Bauli India: “We are excited to have one of the world’s leading creative powerhouse agencies partner us to ensure the Bauli legacy becomes a household name in India as is in Italy.”

     

    Added Rohit Malkani – Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi: “This was a particularly ‘sweet victory’ for us. It was a pitch that was fought with a truly integrated approach and that made all the difference. Law & Kenneth Saatchi and Saatchi has a history of partnering clients from scratch to build Superbrands. Bauli is a confectionery giant in Italy with ambitious plans for India, it’s going to be an exciting ride with a slew of amazing products and a great team to work with.”

     

  • The account was awarded to FCB Ulka following a multi-agency pitch

    FCB Ulka bags the creative duties for Tata Docomo business service

     

     

    FCB Ulka has recently bagged the creative mandate for Tata Docomo Business Services. As a part of the mandate, the agency will service the Enterprise Business (Tata Docomo Business Services) for the brand and the account will be serviced from the FCB Ulka Mumbai office.The account was awarded following a multi-agency pitch.

     

    Said Harjit Singh Chauhan, Business Head –  SME, Enterprise Business, Tata Teleservices  Ltd: “With our strong focus on enhancing customer experience, it is also important for us to have a strong and complementary brand appeal. FCB Ulka is widely respected for many commendable campaigns and as we continue on our endeavor of building better customer engagement and trust, we believe that they will present the Tata Docomo Business Services brand in a unique, creative and impactful manner to our target audience.”

     

    Commenting on the win, Nitin Karkare, CEO FCB Ulka, said: “As we script another chapter with the celebrated brand- Tata Docomo Business Services, marking our second innings, we are elated at the opportunity to partner the brand communication mandate for their Enterprise Business. We are keen and look forward to add zing and excitement to the category as we blend the brand’s innovation and expertise with our storytelling, to create impactful and memorable campaigns!”

     

  • The Big Bang Awards 2017 is presented by Colours Viacom18 and powered by The Times of India and Vijay Karnataka

    Ad Club B’lore’s Big Bang Awards to be held on Sept 15

    By A Correspondent

     

    The Advertising Club, Bangalore’s Big Bang Awards will be held this year on Friday, September 15.

     

    “The response we received this year is very good and we are gearing up for putting up a great event for our prestigious annual award night., said Sanchayeeta Verma, President of Ad Club Bangalore. “The Big Bang Awards, is unique as it is fully online from its entry to judging stage. This enables both, people from across cities to participate and judges from across the country and APAC to evaluate the entries, Verma further added.

     

    Malavika Harita, former President and Chairperson of The Big Bang Awards Committee, said We have put together a jury of over 50 eminent people drawn from Creative, Media, PR, Marketing, Advertising, Research and Healthcare, to judge the entries received this year. We have been conducting the Big Bang Awards for over 20 years now, without ever courting a controversy. The Big Bang Awards 2017 is presented by Colors Viacom18 and powered by The Times of India and Vijay Karnataka. Red FM is the Radio Partner.