MxMIndia

Category: Awards

  • As many as five Black Elephants and 96 Blue Elephants were awarded this year

    Ogilvy maxes Kyoorius Creative Awards yet again

    By A Correspondent

     

    The Kyoorius Creative Awards 2017 were presented in Mumbai on Saturday in the fourth edition of the event. A total of five black elephants and 96 blue elephants were awarded across Advertising, Digital and Media categories in an event that was presented with style, as the awards night has been over all its four editions.

     

    While Ogivly won the maxium number of blue elephants, the five black elephants winners were:

    1.Ogilvy & Mather for Savlon Healthy Hands Chalk Sticks

    2. Early Man Films Pvt. Ltd. for The Hindu

    3. Kinetic Worldwide for Mukhota – The life saving mask

    4. FCB Interface for World’s 1st Streets Named after Street Kids

    5. Response India for Fat Feed Fashion | Instagram to Insta-fashion

     

    Said Kunal Jeswani, CEO, Ogilvy India: “What a great night for Ogilvy India at the Kyoorius Awards. Nothing makes me happier than to see such a fantastic width of Ogilvy talent creating so much great work across so many of our clients. There is no shortcut to great work. You need the best talent in the house. You need them to push their own limits, constantly reinvent themselves and play as a team. And you need great clients who trust you and partner you. Today, I am thankful that we have all three.”

     

    Added Prasanth Kumar, CEO, Mindshare South Asia on his agency winning six Blue Elephants: “It’s very encouraging to witness a greater number of elephants being won across clients. Being a platform that celebrates creativity, it is a great recognition for all the disruptive work done across wins. These wins certainly motivates us to do better in the coming years.”

     

    Commenting on the awards, Rajesh Kejriwal, Founder & CEO, Kyoorius said: “This year again has been a successful year for Kyoorius Creative Awards. I am happy with the response that we have got for having a transparent open jury process and we shall continue to do so.”

     

    A total of 1823 entries were received from 304 entrants. The total number of in-book winners were 307, with a total of 88 blue elephants awarded and five black elephants. There were eight Colors awards presented. The winner of the Times of India Power of Print award was JWT with the runners-up being FCB Interface and Havas Worldwide.

     

     

  • The #RoadsThatHonk innovation was created for HP Lubricants

    Leo Burnett’s #RoadsThatHonk for bags Cannes Lions shortlist

    By A Correspondent

     

    Leo Burnett India got a step closer to bringing home a metal at Cannes Lions 2017. The agency has bagged India’s sole shortlist in the Innovation category this year, for its work for HP Lubricants’ #RoadsThatHonk. The Innovations Lions honour ground-breaking technology and problem-solving. This year, Leo Burnett India is in the fray for metal alongside tech giants such as Apple, Google and Intel.

     

    Speaking about the shortlist, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said: “The Innovation category has historically been India’s Achilles’ Heel. We are proud that Leo Burnett India has made the cut this year with #RoadsThatHonk, competing with the likes of tech innovation giants like Google, Apple and Intel. The work we have done for HP Lubricants is new-age, Humankind work aimed at making a difference. With this shortlist, we have proved that the lines between an ‘advertising agency’ and a ‘creative technology company’ are blurring fast. For now, though, we have our fingers crossed.”

     

  • Vinod Dua, Raj Kamal Jha, others win big at the seventh edition of the Red Ink awards for excellence in journalism

    Mumbai Press Club’s Red Ink Awards presented

     

    By A Correspondent

    The much-awaited RedInk Awards for Excellence in Indian Journalism 2017 of the Mumbai Presss Club were presented on Wednesday evening in Mumbai with veteran journalist Vinod Dua being conferred with the Lifetime Achievement Award and Raj Kamal Jha the Journalist of the Year Award.

    Maharashtra Chief Minister Devendra Fadnavis, who was the chief guest for the RedInk Awards, said that he does not buy the argument that there is a threat to the fourth estate. “Constructive journalism always has its own value and at the same time we are open to criticism,” he said, narrating his own experience since he took over as the Chief Minister.  “Tolerance is in the blood of Indians…India traditionally had been a tolerant society,” he said, adding “Our democracy is very strong and it has survived turbulence in the past. The democratic system evolves and corrects itself.”

    The Mumbai Press Club felicitated the CM for his role in ensuring the passage of the state Journalist Protection Act.

    The Lifetime Achievement Award was bestowed on Vinod Dua for his extensive and versatile contribution to journalism in different formats and subjects. Accepting the coveted award, Dua said: “It is not just an award… it is an honour to me.” He said that it has been noticed that journalists get too close with people in power and often behaving like that. “This is not something that is good,” he said, adding that journalists should also be content by what they are monetarily getting. Besides, one must do what journalists stand for.

    The RedInk Award for the ‘Journalist of the Year’ 2017 given to Raj Kamal Jha, Chief Editor of the Indian Express, for providing exemplary stewardship over the last couple of years to the newspaper; and for providing focus and restoring what it has always been known best for – investigative journalism.

    “This award belongs to the Indian Express, the entire team,” said Jha, adding: “For us what is important is a good story…and sometimes when we see a good piece from a youngster, we feel that we could not have written it that way.”

    Govind Tupe of ‘Sakal’ newspaper was awarded the special RedInk award of ‘Mumbai’s Star Reporter’ – instituted for the first time this year – for helping empower civil society through hard work and dogged follow-ups. Donning the role of a journalist and an RTI activist, he forced the establishment to change its rules bringing all offices of cabinet ministers and ministers of state under the RTI umbrella of ‘public authorities’.

    Apart from these, awards were also given in the 10 various categories. The organisers received more than 1,500 entries across categories.

    The evening also a discussion on the issue ‘Turning the Searchlight Inwards: Why is the Credibility of News Media Today at its Nadir?’. Senior journalist Vir Sanghvi moderated the discussion that had former Maharashtra CM Prithviraj Chavan, Senior Journalists Bachi Karkaria, NDTV’s Sreenivasan Jain and Paranjoy Guha Thakurta among the panelists.

    Star India was the Presenting Partner for Mumbai Press Club Redink Awards for Excellence in Journalism 2017 while the Aditya Birla Group, Glenmark Pharmaceuticals, Zee Entertainment, Eros International, Indiabulls Housing, Dr Reddy’s Laboratories, National Stock Exchange, Nanavati Hospital and JSW Steel were award partners. The Hindu Group and Facebook are the media partners. MxMIndia was an online partner.

    The event was emceed by Menaka Doshi, Managing Editor, BloombergQuint.

     

    Winners of Redink Awards 2017

     

    LIFETIME ACHIVEMENT – Vinod Dua

    JOURNALIST OF THE YEAR – Raj Kamal Jha, Indian Express

    MUMBAI STAR REPORTER – Govind Tupe, Sakal

    SPECIAL IMPACT AWARD – Rahul Kulkarni, ABP Majha

     

    POLITICS   

    Print – RadhakrishnanRariyamKandath, Frontline

    TV – Sreenivasan Jain, NDTV

     

    SCIENCE & INNOVATION     

    Print – Nithyanand Rao &ViratMarkandeya, The Wire

    TV – AamirRafiqPeerzada, NDTV

     

    HUMAN RIGHTS

    Print – IpsitaChakravarty& Rayan Naqash, Scroll.in

    TV – Joint Winners, Abhisar Sharma, ABP News & Maya Mirchandani, NDTV

     

    BUSINESS  

    Print – Sarika Malhotra, Business Today

    TV – Archana Shukla, CNBC TV 18

     

    BIG PICTURE       

    Winner – Ashish Sharma, Open Magazine

    Runner Up – Kunal Pradeep Patil, Hindustan Times

     

    ENVIRONMENT 

    Print

    Joint Winner  TusharDhara, Sanjay Sawant, ShraddhaGhatge&NeeradhPandaripande, First Post

    Raj Narain Mishra, DainikJagran

    TV – Rajesh Kumar, India News

     

    SPORTS       

    Print – SwaroopSwaminathan, The New Indian Express

    TV – Joint Winner, Moumita Sen, India Today TV & Rajeev Mishra, India News

     

    HEALTH & WELLNESS           

    Print – Priyanka Vora, Scroll.in

    TV – Archana Shukla, CNBC TV 18

     

    CRIME        

    Print – Alia Allana, Fountain Ink

    TV – Atir Khan, India Today TV

     

    LIFESTYLE & ENTERTAINMENT  

    Print – Kathakali Chanda, Forbes India

    TV – Biju Pankaj, Mathrubhumi News

     

  • While Sangameshwaran will moderate the session, Chris Garbutt (Global CCO, TBWA), Bruno Bertelli (Global CCO, Publicis Worldwide) and Laura Jordan Bambach (CCO, Mr President) are the speakers on his panel

    Campaign India ed Prasad Sangameshwaran to moderate session at Cannes Lions

    By A Correspondent

     

    Prasad SangameshwaranThere are many near-permanent fixtures covering Cannes Lions from India. With reason. Cannes Lions is the most sought after advertising festival for the A&M frat. While there are many from our country who are on the jury, there are very, very few who are accorded the privilege of speaking or moderating a session at the week-long festival.

    So it’s a matter of pride for the Indian contingent and especially the media covering A&M that one of our own has been invited to moderate a session at Cannes Lions, and this isn’t sponsored by his own publication, but is organised by the hosts.

    Campaign India managing editor Prasad Sangameshwaran, who has spent some two decades in the media across various publications – Business Standard, Economic Times, BusinessWorld, Hindu BusinessLine and now the India edition of Campaign which he joined in January this year – has been invited by Cannes Lions to moderate a session of global creative captains.

    The session titled ‘Chief Creatives on the Beach’ is scheduled for Tuesday, June 20 from 1 to 2pm on the beach. While Sangameshwaran will moderate the session, Chris Garbutt (Global CCO, TBWA), Bruno Bertelli (Global CCO, Publicis Worldwide) and Laura Jordan Bambach (CCO, Mr President) are the speakers on his panel.

    Interestingly, this is Sangameshwaran’s first visit to Cannes Lions.

     

  • The Indian contingent bagged 14 metals including a Grand Prix and four Golds

    India Shining as Cannes Lions takes off

     

    By A Correspondent

     

    The Indian men’s cricket team’s performance on Sunday may have been a downer, but for the Indian contingent who came in early and even those who were just wheeling their bags in, there was was reason for job. Indian agencies bagged as many as 14 metals on Day One alone.

     

    India sent in 1227 entries this year, less than the 1317 sent last year. Last year, Indian entrants returned with 27 metals followed by 15 in 2015, 27 in 2014, 33 in 2013 and 14 and 24 in 2012 and 2011 respectively. Given the rich haul of 14 metals on Day 1 including a Grand Prix, there is reason to bring out the bubbly, a fair bit of which is already flowing. Last year, there was one Grand Prix (Mindshare), three Golds, seven Silvers and 14 Bronzes. In the shortlists announced on Sunday, India has seven nominations in PR, two in Glass, nine in Print, 13 in Outdoor and 10 in Promo & Activation. India drew a blank in Cyber.

     

    McCann Health Delhi bagged the Grand Prix for Good plus four Golds and there were nine others which came in to the Indian contingent.  Titled Immunity Charm created for the Ministry of Public Health, Afghanistan.  McCann bagged four Golds in the Pharma category which ensures it will be right on top in the final tally by the end of the festival. This also helped take McCann Health India to taking third place in the Healthcare Agency of the Year award with McCann Health being the Healthcare Network of the Year.Last year’s Healthcare Agency of the Year was runner-up this year, bagging two Silvers for the Indian Paliative Care Association.

     

    Click to see Indian entries

     

  • …but no metals in Print & Publishing

    Day 2 @ CannesLions2017: India wins 7 metals incl 2 Golds…

     

    By A Correspondent

     

    It was a mixed Day 2 for the Indian contingent at Cannes Lions. Seven metals in PR, Outdoor, Promo & Activation and Glass Lions categories including two Golds. But no metal in Print & Publishing.

     

    In Outdoor, Ogilvy bagged a Gold for ITC’s Savlon Healthy Hands Chalk Sticks while McCann Worldgroup India won a Silver for Cat, Dog and Rabbit – for World for All.

     

    L&K Saatchi&Saatchi Mumbai missed the Grand Prix that India has been winning over the last two years but bagged a Gold for its #GiveHer5 campaign of the Ammada Trust.

     

    Ogilvy bagged a Gold and a Bronze in PR for Savlon Healthy Hands Chalk Sticks, and BBDO India took home a Silver for #ReleaseThePressure created this year for soft drink Mirinda.

     

    Ogilvy also won the solitary metal in Promo and Activation Lions – a Bronze in this case.

     

    The big downer of the day was a no show in Print and Publishing and also misses for some campaigns that many thought would definitely win more than just a shortlist.

     

  • With these three, India's tally goes to 24, just three short of last year's tally of 27

    Day 3 @ Cannes2017: Three Silvers for India

    By A Correspondent

     

    It was mixed emotions for the Indian contingent on the third day of the week-long Cannes Lions festival of creativity.

     

    One was hoping that the three entries which bagged Silvers would win Golds for sure, if not a Grand Prix, But then there is a large jury at work, and there’s always an element of chance at Cannes Lions.

     

    In Innovation Lion, Leo Burnett India bagged a Silver Lion for HP Lubricant’s ‘Roads That Honk’.

     

    Meanwhile, in Direct Lions, McCann and Taproot Dentsu were each awarded a Silver Lion. While for McCann it was yet again for its work for Ministry of Public Health, Islamic Republic of Afghanistan (Immunity Charm) and for Taproot is was last years Adidas Odds campaign.

     

    There was no shortlist from India in Cyber, Mobile and Creative Data, the other three categories where metals were presented.

     

    With these three, India’s tally goes to 24, just three short of last year’s tally of 27.

     

  • The award is the highest honour given to an individual in India for his/ her outstanding contribution to the advertising industry

    Roda Mehta to be conferred with AAAI Lifetime Award 2017

    By A Correspondent

     

    The Advertising Agencies Association of India (AAAI) has announced that the recipient of this year’s AAAI Lifetime Achievement Award is Roda Mehta. The award is the highest honour given to an individual in India for his/ her outstanding contribution to the advertising industry.

     

    Mehta played a legendary and pioneering role in establishing scientific media planning and buying in India. While doing so, she built a whole generation of media professionals for the advertising industry. Mehta joined Hindustan Thompson Associates in 1971 and became the first MBA and first woman in the media function of an advertising agency in India. She moved to Ogilvy Benson & Mather in 1975, and rose from Media Group Head to Media Controller for Bombay Office in 1976 to representing Media for the first time on the Managing Committee of Bombay Office in 1978 to being sent to London for 3 months to introduce Account Planning and Research in the Indian operation in 1980 to the Board as Director – Media & Research in 1982. She transferred, as President – South in 1992, became Director -International Client Service in 1994, and Managing Consultant – the Media Network in 1996.  Along the way, she pioneered Outdoor planning and buying and set up a Rural Media network to service client requirements.

     

    Invited on several committees and associations by the industry, including the Expert Committee on TV Marketing for Doordarshan & AIR, she was Founder Member of the Market Research Society of India (MRSI) and Founder Member and Chairperson – Technical Committee of the Media Research Users Council (MRUC).  She chaired MRUC from 1994-96. Ms Mehta was also on the Board of several other committees including Advisory Board – Ministry of Information & Broadcasting (Govt of India), AAAI’s Media Disputes Committee, Economic Times Advisory Panel, etc.  An avidly sought after speaker at industry conferences/seminars, she served as faculty on training programs run by Ogilvy & Mather India and Asia Pacific.

     

    Roda Mehta bagged several prestigious awards including the David Ogilvy Award for Asia Pacific & Agency of the Year Award (Public Service) 1992 for the National Literacy Mission campaign.

     

    Currently she is associated with several non-profit organisations as a Trustee of the Lila Poonawalla Foundation, which provides scholarships and mentoring to economically challenged girls from Maharashtra for postgraduate, graduate/diploma and secondary school education; Board Member and Treasurer of Nagrik Chetna Manch, a citizen’s watchdog organisation on public expenditure. She administers a very active Citizens’ Whatsapp Group for civic affairs of PMC Ward 21 and is a practitioner of Kriya Yoga.

     

     

     

     

     

     

    Making the announcement, Nakul Chopra, President, AAAI, stated, “Roda Mehta is a pioneer in more ways than one. This Award is well-deserved recognition for the stellar leadership she provided our industry and our eco-system for over two decades, during which time she also nurtured a whole generation of professional talent.”

     

    Added Ashish Bhasin who was Chairman of the AAAI Lifetime Achievement Award Committee – Selection: “Roda Mehta has single-handedly played a vital role in getting due respectability for the Media function in Advertising.”  Members of the Selection Committee for this Award included Sam Balsara, Srinivasan K Swamy, Ambi Parameswaran and Nakul Chopra.

    This Award, instituted in 1988 by AAAI, has been bestowed on 24 persons thus far. It will be presented on July 14 in Mumbai.

     

  • Indian entrants won eight metals on Day 4 at the Cannes Lions international festival of creativity

    Day 4 @ Cannes2017: All smiles as India tally is 32

    By A Correspondent

     

    On Day 4 at Cannes, Indian agencies had a fair day day with eight metals across Media, Design and Product Design. In Media, McCann Worldgroup continued its good run with a bronze each for Paytm and the Afghan campaign. In Design, Ogilvy’s work for Savlon and Taproot Dentsu’s Adidas Odds won a Silver even as Leo Burnett’s ‘Roads that Honk’ for HP and Famous Innovations campaign for Caratlane won a Bronze. In Product Design where India hasn’t fared too well traditionally, McCann won a Silver for ‘Immunity Charm’  and Ogilvy bagged a Bronze for Savlon.

     

    Clearly, Immunity Charm and Savlon are emerging to be the big winners of the season for India.

     

    With these, India is now well past the 2016 tally of 2

     

  • Indian entrants may have won the largest number of metals ever, but it's been a disappointment for few

    India #9 with 40 metals at Cannes Lions

     

    By A Correspondent

     

    On Saturday, as the curtains came down on the 64th edition of Cannes Lions, one saw mixed sentiments in the Indian contingent. Indian entries bagged 40 metals, up much from the 27 last year, but ask a few entrants and they’ll tell you we expected more.

    For instance, one expected Leo Burnett and Taproot to get more for their innovations. Taproot was even shortlisted for Titanium, but, sadly, it didn’t get any.

    McCann Worldgroup bagged 16 metals for India, including the solitary Grand Prix, and Ogilvy bagged nine metals. But what’s worrying is not the no-show in Print & Publishing, but the zero shortlists in the various digital categories: Cyber, Mobile, Creative Data and Digital Craft. That doesn’t speak too well about the work produced from India. Perhaps one can seek solace in the excuse is that not all enter at Cannes. As per policy (Mullen Lowe Lintas group, for instance) or because sending entries requires deep pockets.

    Meanwhile, David Droga, Founder & Creative Chairman of Droga5, collected the Lion of St. Mark in recognition of his outstanding contribution to the industry. Droga has won over 70 Gold Lions, as well as 16 Grands Prix and Titanium Lions in his career to date. At this year’s Festival, Droga5 picked up 3 Gold, 2 Silver and 6 Bronze Lions, along with a Grand Prix in Cyber for the boldly original work ‘Did you Mean Mailchimp?’

    And Burger King was named Creative Marketer of the Year to honour the brand for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products. Axel Schwan, Chief Marketing Officer of Burger King, and Fernando Machado, Head of Brand Marketing at Burger King, collected the award on behalf of Burger King.

    Screen Writer, Director, Campaigner & Co-Founder of Red Nose Day, Richard Curtis, collected the LionHeart Award for his continued and significant involvement in charitable initiatives, including Comic Relief, Red Nose Day, Live 8 and the Make Poverty History campaign.

     

    Other awards presented on the last evening were:

    Network of the Year went to BBDO Worldwide, Ogilvy & Mather were second and McCann Worldgroup third.

    Agency of the Year went to Clemenger BBDO Melbourne second place to AlmapBBDO, Sao Paulo and third to McCann New York.

    Independent Agency of the Year went to Droga5 New York second to Wieden+Kennedy, Portland and 4creative, London in third.

    Holding Company of the Year was given to WPP second place to Omnicom and third to Interpublic Group

    The Palme d’Or, given to the most awarded production company, went to MJZ, USA in first place, second to Smuggler, USA and third to The Mill, USA.

    Highlights from the week can be found at: http://www.youtube.com/user/canneslions and winning work is now available to view at: www.canneslionsarchive.com.

     

  • McCann bagged the highest number of awards at Cannes Lions from amongst Indian entrants – 16 in all, including the sole Grand Prix. McCann entries also bagged four Golds, seven Silvers and four Bronze metals

    [The big win] possible because of our strong creative culture: Prasoon Joshi

    By A Correspondent

     

    There is reason for celebrations at the Mumbai headquarters. At the Cannes Lions festival last week, McCann Worldgroup India bagged the highest number of awards – 16 in all, including the sole Grand Prix. McCann entries also bagged four Golds, seven Silvers and four Bronze metals.

     

    The campaign titled Immunity Charm done for Afghanistan Minsitry of Public Health picked up Grand Prix for Good, four Gold,six Silvers and two Bronze and was the most awarded campaign from India.

     

    The Campaign titled World for All done for Client World for All pet adaption won one Silver.The other campaign that picked up metal was of Paytm titled Paytm – Sweet Change and Dermaclinix radio titled The Scientist, both won a bronze

     

    Commenting on the win, Prasoon Joshi, Chairman, McCann Asia Pacific and CEO and Chief Creative Officer McCann India said: “We at McCann India believe in creative excellence and our performance at Cannes 2017 examplifies this. This has been possible because of a strong creative culture which we have nurtured over the years and real teamwork,” adding: “This wouldn’t have been possible without the ‘Creative First Culture’ at McCann Worldgroup under the leadership of our CEO Harris Diamond. Rob Riley, the global creative chairman has driven this creative vision intricately which has reflected in the overall performance of McCann Worldgroup. Most importantly I thank all our client partners because great work happens only when our clients join hands with us on this quest for excellence.”

     

  • The awards ceremony will be in Mumbai in September 2017

    IAA invites entries for third edition of IndIAA awards

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) has invited entries for the third edition of its IndIAA awards. Launched in 2015 and positioned as the awards “for real creative advertising, backed by real budgets”, this year’s edition promises to have an “all-star jury of CEOs who have judged advertising in the real world”. The jury chairs for the last two years were Harish Manwani of Unilever in 2015 and DShivakumar of Pepsi in 2016.

     

    Pradeep Guha

    Said Pradeep Guha, Chairman Ind IAA Awards: “Advertising campaigns that were released between July 1, 2016 and June 30, 2017 will be honoured in multiple product and service categories. To qualify for the award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category no more than an overall winner and a challenger brand (a new comer) would be awarded. The awards ceremony would be in Mumbai in September 2017.”

     

     

    Neeraj Roy

    Added Neeraj Roy, President of IAA India Chapter, “This is an initiative to reward truly creative advertising and I am confident it will build on the respect and popularity it has built up during the last two years. Last year’s award presentation ceremony saw the biggest names in advertising and marketing assembling to salute real hard-working advertising. There will be no entry fee”.

     

     

    Srinivasan K Swamy

    Srinivasan Swamy, Senior Vice President IAA Global, said: “At the IndIAA awards event, just like last year, you will see campaigns that have been watched and loved, and have gone on to impress our stellar jury, being awarded. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies who contributed to the success of the campaign”.