MxMIndia

Category: Awards

  • Close to 600 entries received from more than 70 agencies were judged from print, film, radio, OOH, direct mailers, digital and cyber categories

    11th edition of Pepper Creative Award to be hosted on 5th May

    By A Correspondent

     

    The Pepper Award 2017, organised by Pepper Creative Award Trust, will be held in Kochi on May 5 at 6.30 pm. The opening ceremony will be graced by Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather India and South Asia, accompanied by Rajiv Rao, National Creative Director, Ogilvy & Mather India and Prathap Suthan, Managing Partner and Chief Creative Officer, Bang In The Middle.

     

    Close to 600 entries received from more than 70 agencies were judged from print, film, radio, OOH, direct mailers, digital and cyber categories. From both open category and Kerala category, more than 130 metals and 15 finalists would be awarded.

     

    K S ‘Chax’ Chakravarthy, Suthanand  Santosh Padhi were the members of the jury for. The judging was held in Mumbai late last month.

    The awards are given in categories such as Agency of the Year Award, Advertiser of the Year, Special Jury Award, Press Campaign, TV Commercial, Outdoor, Radio, Interactive – Web-based, Digital, Cyber, Direct Mailer, Packaging, Logo Design, Unpublished works and Promos. The eleventh Edition of Pepper also has an exclusive section for participants from Kerala: Jewellery, Real Estate, Textile, Hospitality, Ayurveda and General.

     

  • The company has more than three decades of successful heritage, seven manufacturing units, 28 sales offices and presence in over 36 countries

    Starcom bags media mandate of Luminous

    By A Correspondent

     

    In a tightly contested pitch against some of the leading media agencies of India, Starcom, part of Publicis Media India, has won the media mandate of Luminous Power Technologies.

     

    Mallikarjun Das

    Said Mallikarjun Das, Group CEO, Starcom India: “Luminous is a household name in India and needs no introduction. We are pleased to have won the business of this highly competitive, innovative, frontrunner electrical specialist. Starcom builds connected human experiences; we use the alchemy of people and technology to create experiences people love and actions brands need. Adding Luminous to our client roster gives us the opportunity for more of such path-breaking work. We will use the power of integrated communications, analytics and the best of our tools, talent and thinking to make a real difference to the brand. We look forward to delivering scale and deep consumer connections for

     

    Added Vipul Sabharwal, MD, Luminous Power Technologies: “It was a meeting of minds with Starcom. The Starcom team was impressive at pitch stage and ideas presented by them were rich in strategic direction, experience and insight.”

  • The Award aims to recognise "TIGERS" in marketing, branding CSR & social innovation, education & academic in individuals and organisations

    Nouns Media bags the Golden Globe Tigers Award

     

     

    Nouns Media, a food social project from the Innovation & Design Centre (IDC) of Godrej & Boyce, has bagged the Golden Globe Tigers Award in the category ‘Best use of mobile for social and economic development’.

     

    The Golden Globe Tigers Award, now in its fourth year, aims to recognise “Tigers” in marketing, branding CSR and social innovation, education & academic in individuals and organisations.

     

    Vikas Choudaha, Senior VP and Head of Godrej IDC, congratulated the founder Ankur Arora on winning this prestigious international accolade, “Nouns is a great opportunity for us to look at open innovations and promote entrepreneurial culture within the organization.” he added. The award was presented earlier this week in Kuala Lumpur with delegates from various nations attending the award ceremony.”

     

    Nouns is currently being incubated in Godrej IDC. The Centre works with a diverse set of employees from various Godrej businesses to promote a culture of innovation at the grassroots level, using Disruptive Innovation principles and Human-Centred Design. Nouns started taking shape at the Godrej IDC, under the Sprint programme which was designed to identify and incubate promising and innovative business ideas with a high real-world impact.

     

  • This association starts with the first of the eight International Awards – MTV Movie and TV Awards airing on Vh1 on 8th May

    Vivo partners Vh1 for multiple award shows

     

     

    Vh1 India has announced its partnership with leading global smartphones brand VIVO Electronic Corp, for eight of their international awards. The association will have VIVO on board as presenting sponsor for MTV Movie & TV Awards, Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and Brit Awards and powered-by sponsor for Golden Globe Awards and GRAMMY Awards. This association starts with the first of the eight International Awards –MTV Movie and TV Awards airing on Vh1 on 8th May.

     

    The 2017 MTV Movie and TV Awards recently broke the internet with its bold step towards breaking gender barriers by having gender neutral nominations categories – a move that was appreciated across the world. The awards will be aired exclusively on Vh1, one hour post the live show from the Shrine Auditorium in Los Angeles for the viewing pleasure of Indian audiences on May 8th, 2017 at 6:30am with a prime time repeat on the same day at 9pm only on Vh1.

     

    Vh1 has launched a robust, 360-degree promotional plan for the upcoming awards that connects with audiences across all platforms. The channel has tied up with over 450 on-ground partners, engaging with consumers across multiple outlets of bars, spas, gyms, cafes and more, thereby innovatively reaching out to audiences across 35 cities via customized fitness workshops, blogger makeovers, award-ready grooming tutorials and the largest on-ground linked digital contest across all the above partnerships.Amongst the on-ground partnerships, Vh1 will also be hosting VIVO Award Nights and VIVO Award Trivia Nights at 40 hotspots across 15 cities. The partnership also comprisesa strong college connect program, where the MTV Movie and TV Awards would be promoted across 200 colleges in 19 cities through cool contests, VIVO Morning Alarm Parties, VIVO India Award Frenzy- Snapchat Relay, Award screenings at popular youth hangouts. Fun activities like VIVO perfect selfie contests will also be done across multiple college festivals, along with the VIVO red carpet walk. Going a step further, a few lucky fans will get a once-in-a-lifetime opportunity as VIVO & Vh1 will make it possible for them to attend the international award ceremonies LIVE, at bucket-list destinations like Los Angeles and Las Vegas!

     

    Excited about the partnership, Vivek Zhang, CMO, Vivo India, VIVO, said, “We are delighted to associate with Vh1 for their eight prestigious international awards. As a leading smartphone brand, we constantly strive to come up with delightful associations to strike a chord with our target audience that is youth. Vh1 is one of the most popular music channels and enjoys influential viewership among youth in India.  We are glad to know that Vh1 is also taking special initiative to promote the awards on a wide scale including on ground activations and we believe it is a splendid opportunity for us to strengthen our customer connect.

    Commenting on the association, Ferzad Palia, Head, English and Youth Entertainment, Viacom18, said, “International awards on Vh1 have always received an overwhelming response amongst the Indian audience; this has been seen through the viewership as well as conversations on our digital platforms. Moreover, we at Vh1 are known for providing creative brand solutions to our partners to drive synergies between the brand and the property they’re associating with. VIVO, since its launch in India a few years ago, has been able to connect beautifully with the Indian audience. Their product offerings and thoughtful brand partnerships, like the one with Vh1, have further helped them reach out to more and more relevant audiences. We are extremely happy to have them on board with us and look forward to a very fruitful partnership going forward.”

     

  • Montreux Festival is a precursor to Cannes as it happens in April and every year many Cannes aspirants test their work at Montreux

    HUL/PHD, Colors & Jagran lead Indian charge of 5 Golds at Montreux Festival

    By A Correspondent

    The road to Cannes, it is said, starts from Montreux. Montreux Festival is a precursor to Cannes as it happens in April and every year many Cannes aspirants test their work at Montreux. Several Montreux winners in the past have gone on to win at Cannes.

    Indian companies and creative agencies struck five golds and sixteen finalists at the Golden Award Montreux Festival this year in Switzerland.

    PHD won a Gold and five finalists for HUL brands while Viacom 18 won a Gold and three Finalists. Jagran Prakashan did well with a Gold and 3 Finalists. Tree Design and  Mathrubhumi won a Gold and Finalist each. Other Indian winners were Living Foods channel (two finalists) and Dainik Bhaskar Publication-one finalist award.

    The Montreux Festival Switzerland Jury: From left: Ajay Chandwani Percept India and Brand Engagement Consultant; Barbara Aparo fashion.tv Vienna; Mark Chalmers Virtue,Vice London; Milka Pogliani Italy ,Harry Betke, Festival Organizer Austria, Christian Orth, Merck Frankfurt; Olivier Teepe Cloudfactory Amsterdam; Jorg Borgwardt Norman Vale, New York; Petra Staudenmaier, Global Marketing Director, Lindt Chocolate

    BBDO New York, BETC Paris and Heimat Berling Germany were the most awarded agencies with six Gold medals each at the Montreux Festival 2017. BBDO’s Golds were for Snickers, AT&T, Lowe’s, Sandy Hook. BETC were awarded for their creations for Evian, Canal+, Air France, Addict Aide, Leroy Merlin. Heimat received Golds for their work for Hornbach, FDP and Otto.

    This year, the Golden Award of Montreux received more than 3,400 entries from 38 countries. Results are on goldenawardmontreux.com. As is their tradition, Golden Award Montreux Festival only awards Golds and Finalists with no Silvers and Bronzes.

     

    The  Montreux  International Jury  for 2017 this year included. Carolyn Davis BBDO New York; Olivier Teepe Cloudfactory Amsterdam; Ajay Chandwani Percept India and Brand Engagement Consultant; Davide Boscacci Leo Burnett Turin; Mark Chalmers Virtue,Vice London; Conor Brady Critical Mass New York; Jérôme Gonfond Les Gaulois Paris; Philippe Pinel Romance Agency Paris; Jim Hilson AMV BBDO London; Frank Bodin Havas Worldwide Switzerland; Jorg Borgwardt Norman Vale New York; Barbara Aparo fashion.tv Vienna; Christian Orth Merck Frankfurt; Lothaire Burg ARTE TV, France and Milka Pogliani Consultant Italy .

    HUL and PHD won a Gold in Best Use of Mobile for their work “Kheloge toh jeetoge” ,Colors program “ Shakti Ek Astitva” won a Gold in Best Use of Integrated Media, Tree Design’s Print ad for The Heritage School won a Gold in the Non-Profit Category, Jagran Prakashan won a Gold in the Best Use of Print Media for “A newspaper invests in the future of the country” while Mathrubhumi won a Gold for their Corporate Film “Yatra”.

    Finalist winners of PHD/HUL were for Sunlight, Baby Dove, Rin Career Academy, Online campaign Readyforlife and “Kheloge toh jeetoge” in Digital/Interactive,Direct Marketing and Mixed Media categories.

    Colors won three Finalists in Humor (IIFA 2016) Special Effects (Naagin Season 2), Campaign (Big Boss Season 10). Jagran Publication won three Finalist Awards in Direct Marketing and Media Promotion for Young Editor, Crowdsourcing and Jagran Film Festival.

    Living Foods won two Finalist Awards in Posters and TV Promotion Categories. Dainik Bhaskar won a Finalist in Events category, Tree Design’s brochure for PVR Cinemas won a Finalist and Mathrubhumi’s film Aarogyamasika won a Finalist in Corporate Image category.

    Commenting on the success of Indian companies, Ajay Chandwani Director Percept and Brand Engagement Consultant who was on the International Jury at Montreux said: ” India has been steadily climbing up on the international festival performance in the last few years. Montreux Festival Switzerland has been witnessing a significant rise in participation from India and this year’s haul of 5 Golds and 16 Finalists is India’s best performance yet. It’s also heartening to note the Golds and Finalists from India were in varied Categories like Digital, Mobile, Direct, Design, Print and Film. It is now a matter of time when India will create its own culture of advertising like Brazil, Japan or Thailand.”

  • To also handle the creative mandate for the brand’s launch and growth

    Happy mcgarrybowen bags cure.fit’s brand solutions mandate

    By A Correspondent

     

    Health-tech firm cure.fit has awarded its brand solution and creative mandate to Happy mcgarrybowen, the creative agency from Dentsu Aegis Network.

     

    Commenting on the partnership, Mukesh Bansal, co-founder, cure.fit said: “Happy mcgarrybowen has played a key role in helping us arrive at a very powerful brand identity and brand positioning. This is disruptive thinking in brand space and gives us huge advantage as we go about building a consumer brand. Happy team has also played a key role in helping establish cult.fit as a holistic healthcare brand in Bangalore with creative inputs for centre ambience and campaigns for the brand.”

     

    Added Praveen Das, MD and CCO, Happy mcgarrybowen: “We were excited and happy to partner with Mukesh to create a new brand of value together, right from ground upwards. Our talented design team first set out to create an international class brand identity, relevant to the digital world we live in, using global design thinking principles. Subsequently, we also created the look and feel of the world the brand occupies, its tone of voice, brand icons, environmental graphics and packaging that are not only unique but also express and communicate the soul of the brand at all touch points.”

     

    The mandate includes mainline and digital communications and will be managed by the agency’s Bengaluru office. Said Kartik Iyer, CEO, Happy mcgarrybowen: “What Mukesh is doing with cure.fit is truly revolutionary and inspirational. Our country needs a movement like this. Thanks to technology, the vision to do something like this is possible today. We are honoured that he placed his trust in us from day one, where we were brought in to create the launch video of the concept itself. We partnered with him right through the design phase of the entire cure.fit experience and shall also be working with him on launching and brand building all the offerings from the platform. The recent launch of the cult.fit centres with HrithikRoshan was met with a resounding success.”

     

  • Mullen Lintas was chosen after a multi-agency pitch that saw the participation of six agencies across India

    Mullen Lintas wins integrated mandate of Too Yumm!

    By A Correspondent

     

    The RP-Sanjiv Goenka Group recently announced its foray into the FMCG space with Guiltfree Industries Ltd. The launch has been kicked off with the unveiling of its packaged foods brand – Too Yumm! for which Guiltfree Industries Ltd has appointed Mullen Lintas Mumbai as its creative agency. Mullen Lintas was chosen after a multi-agency pitch that saw the participation of six agencies across India.

     

    The Too Yumm! mandate includes strategic and creative duties for a high impact launch across markets for digital and mainline. Interestingly, the brand name Too Yumm! was proposed by the agency. Though not a part of the pitch brief, the agency presented the name as part of the pitch deck and that found unanimous appeal with the team at the client’s end.

     

    On appointing Mullen Lintas as the creative agency, Suhail Sameer, President Business Development & Growth, Guiltfree Industries said: “We met multiple big creative marketing agencies to help us in our brand and product launches. While all of them had their strengths, we loved the creative and strategic thinking which Mullen Lintas brought to the table. Also their solution orientation and proactive approach, critical for the tight timelines we are working under stood apart. We are extremely happy with their support on Too Yumm! so far.”

     

    Commenting on the win, Amer Jaleel, Chairman and Chief Creative Officer, Mullen Lintas said: “It’s an exciting win for Mullen Lintas. It’s not often, especially in FMCG that one gets to work with a client right from the formation of a company on its very first brand- a brand we have literally birthed from the name itself. It’s been wonderful working closely with Sanjiv Goenka and the leadership team in bringing this brand to life.”

     

    Said Virat Tandon, Chief Executive Officer, Mullen Lintas: “Too Yumm! from RP- Sanjiv Goenka Group is a very special win for a couple of reasons. Firstly, they are a very ambitious client and that puts good pressure on all of us to do some really stand-out work. Secondly, they are very open to experimentation and that’s always such a welcome thing for agencies. Last but not the least, this is an integrated mandate for us. This close partnership amongst creative, media, PR and activation is really important at this early stage of brand creation as we try to define what this brand is and how it engages with its audience.”

     

  • Every year, 15 future leaders from all over the world are chosen to be part of this programme

    Ogilvy’s Sakshi Choudhary only Indian to make it to Cannes 2017 ‘See It Be It’

    By A Correspondent

     

    Sakshi Choudhary

    In 2014, Cannes Lions launched ‘See It Be It’. A programme that responded to the gender imbalance in the advertising industry – only 25 per cent of agency creatives are women, and just 11 per cent reach creative director level. The stats for India, being woefully lower.

     

    Every year, 15 future leaders from all over the world are chosen to be part of this programme. And this year, Sakshi Choudhary from OgilvyOne, Mumbai has made it as India’s sole representative.

     

    Following a series of written submissions and a rigorous interview, Choudhary secured her place from among hundreds of entrants across the globe. Said Vikram Menon, President OgilvyOne Worldwide: “This is truly wonderful news. It is a proud moment for all of us at Ogilvy. Sakshi has been a stand-out performer ever since she became part of the Ogilvy family and this is just reward for years of commitment to her craft. Hopefully, this inspires many more women to push for leadership positions in the coming years.”

     

    Choudhary is currently Creative Supervisor at OgilvyOne Mumbai where she manages some of the agency’s brands including Dove and Coca-Cola. Outside her day job, Sakshi is the founder of The Seesaw Project – an initiative that seeks to simplify the complex issues of gender bias, using art.

     

  • The mandate for MindShift Interactive is to manage the brand’s social media, influencer marketing, and media planning across all platforms

    MindShift Interactive wins social and digital mandate of Phoenix Marketcity Kurla, Mumbai

    By A Correspondent

     

    MindShift Interactive has won the social and digital mandate of Phoenix Marketcity, Kurla. The account was won following a multi-agency pitch. The mandate for MindShift Interactive is to manage the brand’s social media, influencer marketing, and media planning across all platforms.

     

    Commenting on the occasion, Zafar Rais, CEO, MindShift Interactive Private Limited said, “We are delighted to have Phoenix Marketcity join us as we collectively work towards making it a destination for luxury events and experiences, leveraging social media. Our digital insights show the power of digital on the luxury market and we intend on leveraging the same to grow the brand further.”

     

    Added Rajendra Kalkar, President (West), Phoenix Mills Limited: “What impressed us was MindShift’s ability to think out of the box, their distinctive approach and most importantly, their understanding of the retail and lifestyle space, which convinced us to partner with them.”

     

  • Through these wins, Ruder Finn will be rolling out their integrated communications mandate for these three internationally acclaimed brands

    Ruder Finn wins communication mandates for Lee Jeans, Lowe’s India and WeWork

    By A Correspondent

     

    In a move to expand its business portfolio in India, Ruder Finn has won three key communication mandates for Lee, Lowe’s India and WeWork. These wins come after a series of multi-agency and competitive pitches. Through these wins, Ruder Finn will be rolling out their integrated communications mandate for these three internationally acclaimed brands.

     

    Commenting on the wins Radha Roy, Country Head – India, Ruder Finn said: “It’s a great opportunity for us to work with such esteemed and reputed clients. At Ruder Finn, we aim to deliver meaningful, measurable campaigns through insights and data-driven storytelling”

     

    Added Divya Narayan, Branch Head – Bangalore, Ruder Finn: “It’s an exciting phase for us as we continue to strengthen the south India operations at Ruder Finn. These wins are a testament of our new age communications approach, which is not just limited to traditional PR. We wish to engage with clients and drive campaign’s which are in sync with their current requirement and needs”.

     

  • The European Advertising Standards Alliance (EASA) Global Best Practice Gold Award was presented to ASCI at the EASA's bi Annual meeting in Athens for the "ASCIonline" Mobile App

    ASCI wins Gold at Global EASA Best Practice Awards 2016

    By A Correspondent

     

    The Advertising Standards Council of India (ASCI) has bagged the Gold Award for its mobile app “ASCIonline” to receive consumer complaints against ‘false’ advertisements at the Global EASA Best Practice Awards 2016 held in Athens earlier this month (May 8). The self-regulator was awarded the prize for launching the best initiative globally providing “Prompt and efficient complaint handling at no cost to the consumer”.

     

    It may be recalled that in June 2015, ASCI launched its Consumer Complaint Mobile App – ASCIonline to provide easy and convenient access for lodging complaints, increasing ASCI’s reach across India

     

    Said Srinivasan K. Swamy, Chairman, ASCI, on the achievement: “We are delighted to receive this esteemed honour from EASA for recognising our efforts towards strengthening ASCI’s role in self-regulation in the country. Continuing with the mission to protect consumers’ interest, ASCI embraced technology to connect with the consumers and curb misleading advertisements. After three successive wins in the past, acquiring another Gold has further provided cognisance for the SRO on an International platform as well.”

     

    Adding to the global recognitions, ASCI is now a part of the Executive Committee of International Council on Advertising Self-Regulation (ICAS), which unites global Self-Regulatory Organisations (SROs) and international industry associations to form a powerful body that will facilitate the establishment of new SROs in emerging markets, help empower them and provide a platform to discuss and work on solutions regarding the global challenges faced for self-regulation in advertising.

     

  • The Global Media Awards were presented by INMA President Mark Challinor at the closing dinner of the 87th Annual INMA World Congress of News Media at the Harvard Club of New York City

    Jagran campaign is ‘Best in South Asia’ at INMA Global Media Awards

    By A Correspondent

     

    The news media industry’s most innovative initiatives to grow audience, revenue, and brand in the emerging multi-platform ecosystem were honoured in New York by the International News Media Association (INMA).

     

    Forty first-place initiatives by media companies worldwide were presented Global Media Awards by INMA, punctuated by Norway’s Aftenposten taking home the competition’s top prize.

     

    The Global Media Awards were presented by INMA President Mark Challinor at the closing dinner of the 87th Annual INMA World Congress of News Media at the Harvard Club of New York City before more than 300 media executives.

     

    The 2017 competition generated 655 entries from 196 news brands in 36 countries. The competition was judged in February and March by an international jury of 44 executives from 17 countries representing the worlds of media and marketing.

     

    The competition rewards six activities key to commercial and brand success at media companies:

    [] Energising brands.

    [] Creating new products.

    [] Growing, engaging, and monetising audiences.

    [] Growing advertising revenue.

    [] Developing customer insights.

    [] Instilling innovation.

     

    The Global Media Awards competition is the news media industry’s premier barometer for growing audience, revenue, and brand across platforms. Overall, 40 first place awards in 20 categories across two audience groups were presented to 34 news media companies. INMA has presented industry awards for excellence since 1935.

     

    “The winning entries in this year’s Global Media Awards show a media industry growing comfortable with new ways of telling stories for readers and advertisers,” said Earl J. Wilkinson, executive director and CEO of INMA. “We have transitioned from the surprise of transformation to breakthrough creativity in the new ecosystems. INMA is privileged to play a role in surfacing these best practices from media companies worldwide.”

     

    The “Best In Show” award, signifying the top initiative among the 655 entries in the INMA Global Media Awards 2017 competition, went to Schibsted-owned Norwegian media company Aftenposten for “#DearMark: How Aftenposten Stood Up Against Facebook.” Aftenposten’s well-chronicled clash with Facebook over the late Nick Uts’ picture from the Vietnam War became one of the most important social media events of the year. As one judge remarked, “Aftenposten influenced the world beyond Oslo in a powerful way by simply doing good journalism. This campaign was also deploring today’s confusion between news and fake news, between news provider and content provider.”

     

    Meanwhile, judges picked top entries in six world regions:

    [] Best in Africa: Independent Media, South Africa, “Racism Stops With Me”

    [] Best in Asia/Pacific: News Regional Media, Australia, “Hey Mumma and OMO”

    [] Best in Europe: Aftenposten, Norway, “#DearMark: How Aftenposten Stood Up Against Facebook”

    [] Best in Latin America: Zero Hora, Brazil, “Zero Hora Social Networks”

    [] Best in North America: NBC News Digital, United States, “Virtual Democracy Plaza”

    [] Best in South Asia: Jagran Prakashan, India, “The Gamification of Advertising Sales for Revenue Growth”

    [] From these regional winners, judges selected Aftenposten’s campaign for the global “Best In Show.”

    [] Six companies won multiple first-place awards: Aftenposten, Fairfax Media, Financial Times, News Corp Australia, News Regional Media, and Schibsted.