MxMIndia

Category: Awards

  • The DMAi ECHO Awards India presented on Tuesday, June 4 recognised winners in three categories: Effectiveness, Creative and Media.

    OgilvyOne is DMA Echo 2013 Agency of the Year

    By A Correspondent

     

    Ajay Chandwani

    OgilvyOne Worldwide was declared ‘Agency of the year’ at the DMA ECHO Awards India 2013 organised by the Direct Market Association India (DMAi). The winners were announced at a ceremony on Tuesday, June 4 as part of the DMAi Convention in Mumbai.

     

    OgilvyOne won the DMA Echo India Grand Prix for the ‘Joy of Reading’ campaign for The Economist. The Grand Prix winner was chosen from all Gold winners on the basis of maximum score awarded by the jury, said Ajay Chandwani, chairman, DMA Echo Awards India 2013.

     

    The DMAi ECHO Awards India recognised winners in three categories: Effectiveness, Creative and Media.

     

    OgilvyOne won seven Golds, one Silver and five Bronze in the Effectiveness, Creative and Media categories. The wins included two golds for American Express Banking Corporation, two golds for ITC Hotels, one gold for Vodafone,one gold for India Hockey League and a gold for Once Again.

     

    The other Gold winners were – McCann MRM for Hero Motorcorp, Hungama Digital Services for Mahindra XUV 500, Netcore for HUL Active Wheel.

     

    Draftfcb-Ulka won a silver for ICICI Bank and two bronzes each for Intel and TCS. Contract won a silver for Shoper Stop, Salt Brand Solutions won a Silver for L&T Insurance, Tonic Media won a silver for Sony, Ethinos won a silver for Olympic Gold Quest, M&C Saatchi won 2 bronzes for Aditya Birla Money and Birla Sun Life Insurance.

     

    BC Webwise won a silver and a bronz for Hul Sunsilk, McCann MRM won 2 bronzes for Lufthansa. Havas Media won a bronze for Parle Products.

     

    Commenting on the awards, Mr Chandwani said: “The second edition of DMA Echo Awards saw a doubling of entries this year with 30 companies sending 108 entries. Echo awards are all about Marketing Response and Effectiveness which is why clients, planners and creative people are part of the jury. In fact the jury had to patiently read nearly 400 pages of case submissions before they could judge entries. I hope to see more media companies and agencies participating next year.”

     

    The evening also saw three inductions into DMAI Hall of Fame: BS Nagesh, vice-chairman, Shoppers Stop and founder, TRRAIN, R Shridhar, former Ogilvy  Direct head and business innovation coach at IDEAS-RS and Winnifred Knight, managing director and owner of Cube [On the Square] and TheMarketingSite.com.

     

    LIST OF WINNERS at the DMAi Awards

     

    EFFECTIVENESS

     

    CREATIVE:

     

    MEDIA:

     

  • Day 1 at Cannes Lions 2013 drew to a close with just 8 shortlists from a total of 184 entries considered.

    Only 8 shortlists as disappointing start for India@Cannes2013

    By A Correspondent

     

    Of the 1110 entries from India at the Cannes Lions, the shortlists against four of the categories were declared yesterday.

     

    In Direct, where 79 Indian entries were sent, there were three shortlists. The first was for Leo Burnett for Coke Studio (Ambient Media, Small Scale for Reflection of Music-Table Mat), the second was for DDB Mudra Group for Aarambh (Best Low Budget Campaign, Titled: Helpdesk) and the third shortlist was for Leo Burnett again for Coke Studio (Publications & Media category, Titled: Reflection of Music-Installation)

     

    In Promotions and Activations, 73 entry submissions generated only 1 shortlist. This was under the ‘Charities’ sub-category, titled Helpdesk, Aarambh being the Client and created by DDB Mudra Group, Mumbai.

     

    In PR, where there were 27 entries, there were four shortlists. Publicis Gurgaon’s ‘Adopt a Pothole’ for Apollo Tyres, Ogilvy & Mather’s entries for Akanksha School and Lifebuoy Roti Reminder were shortlisted and BBDO Mumbai’s entry for Gillette Fusion was shortlisted.

     

    In Creative Effectiveness, there was one entry sent and there was no Indian entry shortlisted and in the newly introduced Innovations Lions the shortlists for which were announced earlier, four Indian entries were sent, but none of them were shortlisted.

     

     

     

  • The four Indian creative whizkids have been appointed to the London International Awards 2013 juries. Judging is scheduled to take place in Las Vegas in early October

    Prasoon Joshi, Sonal Dabral, Santosh Padhi & Roopak Saluja on LIA 2013 jury

    By A Correspondent

     

    Sonal Dabral

    Sonal Dabral, Prasoon Joshi, Santosh Padhi and Roopak Saluja have been appointed to join LIA’s 2013 prestigious juries. The judging is scheduled to take place at the Wynn/Encore Hotel, Las Vegas in early October.

     

    Sonal Dabral, Chairman/CCO of DDB Mudra, Mumbai returns to join the 2013 TV/Cinema/Online Film Jury which will be led this year by Ogilvy’s Worldwide Chief Creative Officer, Tham Khai Meng.

     

     

    Prasoon Joshi

    Prasoon Joshi, President South Asia of McCann Worldgroup, Mumbai will sit on the Non -Traditional Jury, led by Leo Burnett’s Global Chief Creative Officer, Mark Tutssel.

     

    Santosh Padhi, Chief Creative Officer/Co-Founder of Taproot India, Mumbai will join the Print-Poster-Billboard Jury, presided over by David Guerrero, Chairman & Chief Creative Officer, BBDO Guerrero/Proximity, Philippines.

     

     

    Roopak Saluja

    Roopak Saluja, Founder/CEO of The 120 Media Collective, Mumbai joins the 2013 TV/Cinema/Online Film – Production/Post-Production Jury, which is led by Jonathon Ker, Executive Producer at paydirt, Los Angeles.

     

    Says Barbara Levy, President of LIA of the appointments, “It is a reflection of the great creative work that consistently emerges from India that we have appointed Indian jury members across such a broad spectrum of media. To have the honour to have some of the most highly ranked Creative Officers of India’s most awarded creative businesses is something that we are extremely proud of, and is in keeping with our commitment to have the world’s most creative work judged by the world’s most creative people. We look forward to welcoming them and working with them in Las Vegas”.

     

    The complete LIA Jury can be viewed on the website: www.liaawards.com  The LIA Call for Entry Deadline is currently the July 15, 2013

     

  • CFA Institute, a global association for investment professionals, has appointed Ketchum Sampark as its PR and social media agency

    CFA Institute awards PR-SM mandate to Ketchum Sampark

    By A Correspondent

     

    CFA Institute, a global association for investment professionals, has appointed Ketchum Sampark as its public relations and social media agency in India following a closely contested pitch. The PR mandate for CFA Institute will be managed by Ketchum Sampark’s Mumbai Office.

     

    Ketchum Sampark will manage both traditional PR and Social Media communication programmes in India for the CFA institute.

     

    Confirming the appointment, Terry Lee, Director of Marketing and Communications, Asia Pacific, of CFA Institute said, “Ketchum Sampark’s expertise in the financial services sector and its creative ideas for a holistic communication approach for CFA Institute in India were the key differentiators in awarding the mandate..”

     

    Ajay Sharma

    Ajay Sharma, Managing Partner, Ketchum Sampark, said on the mandate: “We will provide strategic counsel and work on outreach plans for CFA Institute with various stakeholders.”

     

  • The last date for receiving entries for the fifth edition of the Printweek India Awards is July 15

    Awards for excellence in printing announced

    By A Correspondent

     

    Buoyed by the success of the PrintWeek India Awards from 2009 to 2012, Haymarket Media India, has announced the PrintWeek India Awards 2013 to recognise excellence in the Indian print industry.

     

    This edition of PrintWeek India Awards 2013 is supported by industry majors including AGS, Bobst, Canon, Dupont, EFL, Epson, Galaxy Propac, Henkel, ITC PSPD, Kala Jyothi, QuadTech, Roland, Skyscreen, Sona Commercial, TechNova, Vinsak and Welbound Worldwide.

     

    There are two types of Awards: the ‘Quality Awards’ which judge the quality of output from different sectors, such as labels, magazines, catalogues and posters and the ‘Performance Awards’, which are judged on financial performance, strategy, capital investment and training programmes. Within those Awards types, there are 25 categories in all with the choice of multiple entries.

     

    The jury for judging the entries and samples will be drawn from a wide spectrum of print buyers, print specialists, professionals, designers and technologists. Last year it consisted of professionals from Aditya Birla Group, Olive Design, Max Mueller, Grey Barclays, HUL, JWT, Leo Burnett and others.

     

    Speaking about the Awards, Suresh Ramakrishnan, publishing director, Haymarket Media India says, “Rather than piling the jury members with all the work, print firms were selective. They showcased the best and most relevant print jobs. I expect PrintWeek India Awards for 2013 to be bigger and better than those from 2009 till 2012.”

     

    Last year, the PrintWeek India Awards saw 334 entries from 116 companies -which were judged by a 30-member jury.  The final date for sending in entries for the fifth edition of PrintWeek India Awards is July 15, 2013.

     

  • DDB MudraMax has 17 awards at the recently concluded Outdoor Advertising Awards 2013

    DDB MudraMax sweeps OAA outdoor awards

    By A Correspondent

     

    DDB MudraMax has bagged 17 awards including the coveted ‘Campaign of the Year’ and ‘Innovation of the Year’ titles at the recently concluded Outdoor Advertising Awards 2013 held in Goa.

     

    The Campaign of the Year title was given to Volkswagen’s  campaign titled ‘Post-It’ and the campaign for Adventure 18 titled ‘Window Washers’ bagged the Innovation of the Year.

     

    Commenting on the win of 8 Gold, 5 Silver and 4 Bronze awards, Pratap Bose, COO, DDB Mudra Group, said, “It’s a great result for the brave clients that we work with and a great thumbs up for the best Out of Home team in the country.”

     

    Information not verified as MxMIndia was not invited to the awards

     

  • The agency claims it bagged the Star Network account last year when it in fact has only part of the account of the television network

    ‘Indian Consultancy of the Year 2013’ Perfect Relations claims winning entire Star network account when it hasn’t

    By A Correspondent

     

    Valerie Pinto

    As reported earlier, Perfect Relations was awarded ‘Indian Consultancy of The Year 2013’ by the Holmes Report recently. Last week, after the MxMIndia report appeared, the agency issued a press release highlighting the same.

     

    The Perfect Relations press release claims the agency has secured several coveted pitches in the past year including that of the Star Network. While we were unable to verify the claims on all accounts won, we do know that only part of the Star India business is with Perfect Relations and not that of the entire network as the press release would make us believe. MxMIndia confirmed this with the PR head at Star India. Perfect Relations handles PR for only three of the Star India channels.

     

    We hope that the information given to the Holmes Report wasn’t with a similar half-truth.

     

    Meanwhile, the communique quotes the agency’s CEO Valerie Pinto saying: “Having helped in the creation and the evolution of India’s communication industry for over 20 years, and being the advisory for more than 2500 clients, Perfect Relations is pleased that its effort in pioneering the role of growing this industry has been recognized.”

     

    Dilip Cherian

    “We are also pleased with the Holmes Report instituting new awards that recognize the need and complexities of the evolving PR industry,” said Dilip Cherian, Founding Partner, Perfect Relations.

     

  • The sixth Edition of the Ramnath Goenka Excellence in Journalism Awards presented on Tuesday

    Josy Joseph & Ravish Kumar win Ramnath Goenka Journalists of the Year awards

    By A Correspondent

     

    The sixth Ramnath Goenka Excellence in Journalism Awards were presented on Tuesday (July 23) in New Delhi by Chief Justice of India P Sathasivam. Celebrating excellence, courage and commitment of print and broadcast journalists, the awards acknowledged the outstanding contributions of 29 of the country’s finest journalists.S

     

    peaking on the occasion, Chief Justice P Sathasivam said “The momentum of journalism is due to two reasons – one, the award is in the name of a kingpin of journalism and two, the prominence of the awards is because of the winners.” A free and strong media is indispensable and journalism “empowers people with information and keeps the democratic process going on,” he added.

     

    As part of the centenary celebration of its founder Ramnath Goenka, the Express Group instituted the Ramnath Goenka Excellence in Journalism Awards in 2006. The awards stand for the highest standards of accuracy, fairness and ethics in reportage.

     

    The Journalist of the Year Award for print went to Josy Joseph of The Times of India, for his expose of the Adarsh Housing Society scam, which forced a chief minister out of office and the government to order a probe.  Ravish Kumar of NDTV India won the Journalist of the Year Award for broadcast journalism. His programmes, Ravish Ki Report and Hum Log, stood out for their sensitivity, seriousness and research.

     

    The awards were given for work done in 2010. The winners were handpicked by a 10-member jury. Comprising: N R Narayana Murthy, Executive Chairman and Founder, Infosys; Deepak Parekh, Chairman of HDFC, N. Chandra, leading civil servant; Dr M S Swaminathan, agricultural scientist and Rajya Sabha MP; Shobhana Bhartia, Vice-Chairperson and Editorial Director, HT Media Limited; Bakul Dholakia, former IIM-A Director; Rama Bijapurkar, leading management consultant; Shyam Benegal, filmmaker; legal luminary Fali S Nariman and Keshub Mahindra, Chairman, Mahindra & Mahindra.

     

    The Express Group also released ‘The Prize Stories’ on the occasion – featuring stories and reports that won the fifth Ramnath Goenka Excellence in Journalism Awards. The book showcases some of the best journalism on politics, environment and business, sports and films, reports from conflict zones and ‘invisible’ India; stories that helped shape public opinion.

     

    RAMNATH GOENKA EXCELLENCE IN JOURNALISM AWARDS 2010

     

  • Awards event goes international with entries invited from Singapore, Malaysia, Thailand and Sri Lanka other than India

    Ad Club Bangalore announces Big Bang 2013

    By A Correspondent

     

    The Advertising Club Bangalore has announced the 2013 edition of the Big Bang Awards. The Ad Club has drawn up grand plans for Big Bang Awards 2013, slated for September 20, 2013 at Jayamahal Palace, Bengaluru.

     

    The Big Bang Awards were constituted over 25 years ago and in keeping with global trends, the awards are going fully online this year. The Bangalore Ad Club has tied up with Global Best Awards, US to make the awards online from this year. “As many ad agencies and creative hot shops across the country have expressed interest in taking part in the Big Bang Awards, going online would help in reaching out to them more effectively,” said Malavika Harita, President of the Ad Club, Bangalore.

     

    “The Bangalore Ad Club has also decided to make Big Bang more competitive. To this end, entries have been invited from Singapore, Malaysia, Thailand and Sri Lanka. This is a small but significant step towards taking the awards international,” said Arvind Kumar, Executive Director, The Ad Club Bangalore.

     

    Those wishing to participate can log on to www.bigbangawards.com for details. Entries are accepted till August 12, 2013

     

  • Manthan as a story is very unique to brand Amul and platform which no other brand can ever claim. The challenge was to retain the earthy feeling and look of the earlier TVC…

    AdStrat: Bringing alive the ‘sethani’ with Amul Manthan campaign

    Name of the Campaign/Ad: Amul Manthan

     

    The Brief: The brief was to communicate the “Amul – A cooperative movement that empowered 35 lakh women farmers”

     

    Research insights: Today, women farmers are multitasking, handling more than just routine domestic work – from looking after cattle to  studying to  teaching in management colleges to even financing their children’s education abroad. The co-operative movement has created numerous women entrepreneurs empowering them to become equal contributors (financially) to the household.

     

    The thought process behind the creative: Village men were shown acknowledging the triumph of these empowered women and celebrating their new role as ‘sethani’ in the family. Placing the pagdi on the women’s head epitomizes this acceptance.

     

    Media vehicles chosen: TV and Digital.

     

    Key issues kept in mind while executing the ad: The challenge was to retain the earthy feeling and look of the earlier TVC, but simultaneously show how these women have taken the big leap from being self-reliant to a tech-savvy entrepreneur of today.

     

    RS Sodhi

    What is the differentiating factor about the ad: Manthan as a story is very unique to brand Amul and platform which no other brand can ever claim. The success stories of these women at the grassroot level truly denote the success of the brand.

     

    Client comment: Talking about the campaign, GCMMF’s Managing Director R S Sodhi says, “We are extremely proud of the Amul journey so far and the role played by women in managing the dairy cooperatives. This film is an attempt to celebrate their contribution and demonstrate their capabilities to the urban world.”

     

     

    Nitin Karkare

    Agency comment: “The new TVC is an extension of the earlier versions. While, the earlier ones were about the whole journey, right from the milk collection, processing to delivery to the urban homes, the latest TVC celebrates women empowerment. The idea is to showcase men acknowledging women as financially independent and celebrating their role as the sethani,” says Nitin Karkare, Chief Operating Officer, Draftfcb Ulka.

     

     

     

    Subodh Poddar

    Additional agency comment: Says Subodh Poddar, Creative Director, Films, Draftfcb Ulka: “The real challenge was to think of an idea depicting modernity while keeping all the colours  of  Gujarat/ India intact. The idea came after seeing a lady attending a board meeting of GCMMF, lady who started her work with just one buffalo. Now she owns a trail of cool trucks that brings milk from faraway places. And that she is a board member today stirred my thoughts. It was very inspiring and the sethani happened in my mind.”

     

  • Leading marketing effectiveness award will now have an APAC version

    Effie Asia-Pacific launched with C4As

    As part of Effie’s global expansion, Mary Lee Keane, President of Effie Worldwide, announced the launch of the Effie Asia-Pacific programme, in partnership with the Confederation of Asian Advertising Agencies Association (C4As).

     

    Effie Worldwide’s signature initiative, the Effie Awards, is recognized throughout the industry as the global standard of marketing effectiveness excellence. With the addition  of the regional Asia-Pacific Effie programme, Effie Worldwide’s international network now expands to 40 programmes and four regional programmes.

     

    “Given rate of changes in media, technology, consumer behaviour, and even business models, there’s never been a more demanding or exciting time to be focused on delivering effectiveness in marketing,” said Carl Johnson, Chairman of the Board of Directors, Effie Worldwide and Co-Founder of Anomaly.

     

    The Effie APAC programme, organized by the C4As and managed by Tenasia Group, will recognize effective work that has run in the Asia-Pacific region.  The C4As is a non-profit organization dedicated to the marketing communications industry and has experience collaborating with organizations in many different countries throughout the region, including North, South and Southeast Asia.

     

    “The Effie Awards is the world’s most established and recognized award competition for marketing effectiveness and we are certainly delighted to partner Effie Worldwide in organizing the Asia-Pacific program,” said Anthony Kang, Chair of C4As. A pilot APAC Effies was previously awarded in 2008 in partnership with Effie Singapore partner, IAS.

     

    Finalists and winners in all Effie programs in the Asia-Pacific region will be included in the Effie Effectiveness Index (http://www.effieindex.com), which identifies and ranks the marketing communication industry’s most effective agencies, marketers and brands by analyzing finalist and winner data from worldwide Effie competitions.

     

    “Asia-Pacific is a key subject on every global marketer’s mind, along with the ever-important subject of effectiveness,” said Daryl Lee, Global Chief Executive Officer, UM and member of the Board of Directors, Effie Worldwide. “Effie is now more than ever, the global authority on marketing effectiveness.”

     

    Srinivasan K Swamy is the Immediate Past Chairman of the C4As and representing the AAAI, Nagesh Alai is Treasurer of the association.

     

  • Chandrasekar Radhakrishnan, Pratap Bose and Ajit Varghese among Spikes Asia jury members from India.

    Nestle’s Chandru, Pratap Bose, Ajit Varghese on Spikes Asia juries

    By A Correspondent

     

    The Spikes Asia Festival of Creativity, to be held this from September 15-17 in Singapore, has announced the first of its jury line-ups. The names of judges for Creative Effectiveness, Digital and Mobile, Direct and Promo & Activation and Media categories have been released. There is no jury member from India in the digital and mobile categories.

     

    Creative Effectiveness Jury

    Jarek Ziebinski, President Asia Pacific, Leo Burnett Asia Pacific – Jury President

    Chandrasekar Radhakrishnan, Head of Communications, South Asia Region,  Nestle, India
    Dick van Motman, Chairman & CEO, Dentsu Network/Asia Regional
    Keith Smith, International President, TBWA\Group Global
    Naomi Troni, CEO Southeast Asia, Havas Worldwide, Global
    Rupen Desai, Regional President, Asia Pacific, Lowe + Partners
    Sudeep Gohil, Chief Executive Officer, Droga5, Australia
    Tim Broadbent, Effectiveness Director, Ogilvy & Mather, Singapore

     

    Digital and Mobile Jury

    Masaru Kitakaze, Executive Creative Director, Corporate Officer, Hakuhodo, Japan – Jury President
    Ashadi Hopper, Creative Director, formerly JWT, Australia
    Budgette Tan, Deputy Executive Creative Director, MRM Manila, The Philippines
    Carl Norberg , Global CEO/Founder, Monterosa, Singapore
    Eddie Wong, National Executive Creative Director, Draftfcb, China
    Kiki Chen, Managing Director, Medialand Digital Strategy, Taiwan
    Mangi Baek, Creative Director, Cheil Worldwide, South Korea
    Richard (Goz) Gostelow, Regional Executive Creative Director, Digitas/Razorfish, Hong Kong

     

    Direct and Promo & Activation Jury

    Jose Miguel Sokoloff, Chairman Lowe SSP3, President Creative Council Lowe Worldwide and Lowe SSP3, Global – Jury President
    Farid Ganio Tjokrosoeseno, Founder & CEO, AMP Group, Indonesia
    Heok Seong Ng, Executive Creative Director, Havas Worldwide, Malaysia
    Hyun Jong Lee, Chief Creative Director, HS Ad, South Korea
    Jason Williams, Executive Creative Director, Leo Burnett Melbourne, Australia
    Juhi Kalia, Executive Creative Director – Global Teams,  JWT, Singapore
    Osamu Enari , Chief Creative Officer/Executive Producer, Drill, Japan
    Pratap Bose, Chief Operating Officer, DDB Mudra Group, India

     

    Media Jury
    Mike Cooper, Worldwide Chief Executive Officer, PHD Global – Jury President
    Ajit Varghese, Managing Director, Maxus, India
    Ernita Ariestanty, Chief Executive Officer, Carat, Indonesia
    Hak Ik Hwang, Media Director, Cheil Worldwide, South Korea
    Malcolm Hanlon, Chief Operating Officer – APAC, ZenithOptimedia Asia Pacific
    Masashi Ariizumi, Senior Planning Director, ADK, Japan
    Mat Baxter, Chief Executive Officer, UM, Australia
    SK Biswas, Chief Strategy Officer – APAC, Havas Media Group Asia Pacific

     

    Commenting on the juries, Philip Thomas, CEO of Lions Festivals said:  “It’s a phenomenal group of people who will work together to select the most creative and ground-breaking work in the region deserving to win a coveted Spike award.”