MxMIndia

Category: Awards

  • Kyoorius Announces In-Book Winners and Blue Elephant nominees for the Kyoorius Creative Awards 2016

    Kyoorius-ity over! In-book winners and Blue Elephant nominees announced

    By A Correspondent

     

    The Kyoorius Creative Awards jury session ended on May 7 but the ‘curiosity’ about some of the winners was cleared on May 17. Kyoorius, in association with D&AD(Design and Art Direction) has announced the in-book winners for the Kyoorius Creative Awards 2016. Out of 1863 entries submitted, 164 entries have been announced as in-book nominations that qualify for the Baby Elephant and the Blue and Black Elephants are selected from these nominations.

     

    The winners of the Blue and Black Elephants will be announced on the awards night which will be held on June 3. This year will be the third edition of the Kyoorius Creative Awards, which recognises talents from the advertising and digital industry, and this year they have introduced the media category as well. Kyoorius rewards all great work in the Indian visual communications sphere and hence does not have Gold, Silver & Bronze tier system – every great work will win a Blue Elephant and the Black Elephant goes to that outstanding work that has made a mark among the rest. The jury can decide to award multiple Blue Elephants in any category, and none in another based if entrees are not up to the mark.

     

    The full list of Advertising Awards In Book Winners can be found at: http://awards.kyoorius.com/2016/creative/in-book-winners#advertising

     

    The complete list of Digital Awards In Book Winners can be found at: http://awards.kyoorius.com/2016/creative/in-book-winners#digital

     

    The complete list of Media Awards In Book Winners can be found at: http://awards.kyoorius.com/2016/creative/in-book-winners#media

     

    Apart from agencies such as Ogilvy & Mather, DDB Mundra and others, this year has seen entries from corporates like Hindustan Uniliver, DainikBhaskar, Club FM to name a few. The Jury foremen of the three categories were: R Balki, Group Chairman, MullenLoweLintas Group (for Advertising awards), Ralph Barnett, National Creative Director, SapientNitro (for Digital awards) and Mike Florence, Head of Planning, PHD Media (for Media awards).

     

    The awards even will be held on Friday, June 3 at The Dome (SVP Stadium, NSCI).

     

     

  • The other two entries belonged to '#PlaywithOreo' by Interface Communications and 'Nestle: Now Everyone Can Breastfeed a Child' by McCann Worldgroup

    MullenLowe Lintas Group leads shortlists tally from India at APAC Tambuli Awards 2016

    By A Correspondent

     

    MullenLowe Lintas Group, India has topped the shortlists from India for the Asia Pacific Tambuli Awards 2016 that was announced recently. Of the 18 entries that were shortlisted from India, 16 of them belonged to MullenLowe Lintas Group, thereby putting up a superior show from India. The other two entries belonged to ‘#PlaywithOreo’ by Interface Communications and ‘Nestle: Now Everyone Can Breastfeed a Child’ by McCann Worldgroup.

     

    The only regional award of its kind, the Asia-Pacific Tambuli Awards honors brands that deliver business results while promoting a positive societal value – brands from around Asia that celebrate human truths, inspire purpose, and effect real change.

     

    Of the 16 shortlists from the agency, ‘Future Child’ for Lifebuoy received the maximum nominations at 9 across the categories of Advocacy, Brand Activation, Branded Content and Entertainment, Family-Oriented Brand, Health and Wellness, Insights and Strategic Thinking, Integrated Digital, Integrated Media and Video Screen. This was followed by ‘3 More Years’ for Fair & Lovely that was shortlisted across two categories namely Family-Oriented Brand and Integrated Media. Another entry that received two nominations was ‘Brave and Beautiful’ that was shortlisted in the categories of Integrated Digital & Integrated Media.

     

    The remaining three entries received a single shortlist each including ‘From Packaged Good to Packaging Good’ for Tata Tea under Sustainable Campaign category, ‘Track the Bite’ for Godrej HIT under Integrated Digital category and ‘Wish Chain’ for Flipkart under Family-Oriented Brand category.

     

    On the network front, MullenLowe Group received a total of 24 nominations which included 16 from India, 4 from MullenLowe Singapore, 3 from MullenLowe Philippines, and 1 from MullenLowe Vietnam.

     

  • Vero has launched an innovative concept that offers a new way to appreciate coffee

    FCB Ulka Interactive wins creative & media duties for Vero

    By A Correspondent

     

    FCB Ulka Interactive, a division of FCB Ulka Group recently added to its large portfolio of clients by bagging the duties for Vero.

     

    Vero has launched an innovative concept that offers a new way to appreciate coffee. One can enjoy uniquely crafted blends brewed in a world-class coffee capsule machine at just a touch of a button. Vero coffee looks at redefining the coffee experience for Indian consumers.

     

    ‘Vero’ is an Italian word for Real, True and Perfect that aims to bring the perfect coffee experience to the coffee connoisseurs across India. Taking a cue from the Make in India phenomenon, Vero has focussed on the Indian coffee blends rather than going with the western tastes.

     

    Priya Gandhi

    Commenting on the pitch process, Priya Gandhi, Vice President at Vero says that post a creative & strategy presentation done by 5 agencies and 2 rounds of evaluation, FCB Ulka was finalised as the agency to manage the business. The decision was based on their deep understanding of our product, user insights & proven capability in managing small-to-large social media campaigns. We are confident that FCB Ulka will not just be a communication agency but a strategic partner in our journey to redefine the coffee experience in India and build the brand Vero.

     

     

    Satish Ramachandran

    Satish Ramachandran – Sr. Vice President, FCB Ulka Interactive, commented on the win saying “Vero coffee is a prestigious business and it’s a pleasure to be a part of the launch of this new category in India. I would like to thank the client for having expressed their confidence in FCB Ulka Interactive.”

     

    The win adds significant weight to FCB Ulka Interactive’s client portfolio, which includes marquee clients such as ICICI Bank, Skoda, Amul, Tata Housing, Tata Consultancy Services, etc.

     

  • Ogilvy & Mather maxed the tally at the Kyoorius Creative Awards as also winning a Black Elephant along with Early Man Films for Publicis’ Khali ad

    Khali rules at Kyoorius

     

    By Anuka Roy

     

    As any advertising veteran will tell you, there are always a lot of elephants in the room at awards shows. At the Kyoorius Awards 2016, there were only two: a Blue Elephant and a Black Elephant. The pachyderms are actually the top prizes at the Kyoorius Awards which, in their third year, are again being hosted in association with D&AD.

     

    But the main event at this year’s edition of Kyoorius (its third), was watching Ogilvy & Mather and BBDO grab top honours across categories. While Ogilvy won 17 Elephants, including the coveted Black Elephant, the topmost honour, BBDO racked up an impressive tally of 13 Blue Elephants.

     

    Two Black Elephants were awarded for groundbreaking work in a category that intended to create new conversations with its audience, or have a transformational impact on the industry. While Ogilvy & Mather won it for their creative, Beauty Tips by Reshma, Early Man Films won it for their Ambuja Cement ad that featured plus-sized wrestler Khali. Indeed, the Khali ad was much-talked-about that evening, as Bobby Pawar, Managing Director and Chief Creative Officer of Publicis Worldwide, which created the ad, also acknowledged. “It is one of the most talked about works and I am very proud of it,” Pawar later said. “At it’s most basic level it is a human story of a man who is born too big and strong for this world, and added to that is the element of humour of watching (Khali) him crash into and break things.”  The Khali ad had also won the biggest prize at the Goafest Abby in April.

     

    The Reshma ad, too, clearly touched a chord with people. As Piyush Pandey, Executive Chairman and Creative Director of Ogilvy and Mather India and South Asia, said: “I think the main reason is Reshma’s bravery. I salute her bravery — and my team’s way of thinking about it and working closely with Reshma. It is a very sensitive way of handling, and hats off to each one of them for collaborating for a cause.”

     

    This year’s Kyoorius, held at Mumbai’s NSCI Indoor Stadium, had some firsts. To begin with, there were three categories of awards — Advertising, Media and Digital – which reflect the reality of today. And, as the organisers said, there was at least a 30 per cent increase in the number of entries. A total of 1,863 entries were submitted this year, and each category was judged by its own jury, headed by chairmen/foremen Ralph Barnett, National Creative Director, SapientNitro (for digital), R Balki, Group Chairman, MullenLowe Lintas (for advertising) and Mike Florence, Head of Planning, PHD Media (for media). Some 164 entries were shortlisted as winners of the Baby Elephant (in-book winners), of which 69 were awarded the Blue Elephant, across the advertising, digital and media categories, and two were awarded the exclusive Black Elephant. Other winners included DDB Mudra, The Glitch, Dentsu India, River Advertising, SapientNitro, AIB Vigyapanti, Happy Creative and others.

     

    The awards event was attended by more than 1,500 professionals, including CEOs, marketing directors, brand managers, creative and media gurus from the advertising, digital and media industries across the country. Hosts Lekha Washington and Colvyn Harris kicked off the evening by taking a friendly jibe at AIB comic Tanmay Bhat, whose recent Snapchat video had stirred a controversy. Harris, former JWT South Asia CEO, making his debut as an emcee: said “I have to do something new every year, I was asked by them and I said why not. I really enjoyed myself.”

     

    For advertising and media folk, no evening is complete – not even an awards one – is complete without some high-octane revelry. Addikt, which was in charge of ‘setting the mood’, had put up 180-degree LED screens to go with house beats and psychedelic displays. “What we try to do here is to create celebration instead of ceremony. It should be fun, wild and loud. That is why we switch on the big LEDs, add bright colours and loud music,” said Barry Schwarz, Creative Director of Addikt. When the advertising and media industry parties it up, nothing can be considered OTT.  Hmmm.

     

    First appeared in dna of brands dated June 6, 2016

  • A quick chat with Piyush Pandey, Executive Chairman and Creative Director of Ogilvy and Mather India and South Asia

    Balki has always been fair: Piyush Pandey

    Piyush Pandey

    A quick chat with Piyush Pandey, Executive Chairman and Creative Director of Ogilvy and Mather India and South Asia

     

    What do you think led to the super success of the Reshma campaign?

    I think the main reason is Reshma’s bravery. For a girl to come out and make a statement for other women in the country [is very brave]. I salute her bravery, and my team’s way of thinking about it and working closely with Reshma. It is a very sensitive way of being handled, and hats off to each one of them for collaborating for a cause.

     

    In the last three years, you have endorsed the Kyoorius awards in a big way. But you are not participating in Goafest. Is there a reason you participate only in Kyoorius and not elsewhere?

    I can provide a number of reasons, as we have discussed in the past. One of them is a standardisation of the jury, and a well-selected jury [at Kyoorius], which I find is more transparent.

     

    The fact that Balki has selected an Ogilvy ad is a good thing too. He was the chairman of the jury.

    Balki has always been fair. I have a high regard for Balki.

     

    How much do awards matter for agencies like yours?

    I think you have to look at the atmosphere here. It matters a lot when it comes to self-esteem. Does it convert into business? No. Does it motivate people? Yes.

     

    You have creativity and you have effectiveness awards. Effectiveness awards are another area that Ogilvy scores high on. Which, to you, is most important?

    If you are creative, it is better to be effective. If it is effective, and bad advertising, that means other elements of the product will not help your advertising. Good advertising must convert into effectiveness.

     

    First appeared in dna of brands dated June 6, 2016

     

  • Bobby Pawar, Managing Director and Chief Creative Officer of Publicis Worldwide on the Khali Ad for Ambuja Cement winning the Black Elephant

    We couldn’t have done the ad without Khali: Bobby Pawar

    Bobby Pawar

    Excerpts from an interview with Bobby Pawar, Managing Director and Chief Creative Officer of Publicis Worldwide on the Khali Ad for Ambuja Cement winning the Black Elephant

     

    The best of the show at Goafest, and a Black Elephant here. It seems to be Khali all the way…

    Certainly looks like it. Although my face does not show it, I am very happy.

     

    Would you say that the last year, Khali was the best creative work done in the country?

    I do not really care to make such statements. [The ad] got voted on its views and shares and so was among the most talked-about pieces of work. I am proud of it, and there are quite a few people out there saying it is the best piece of work.

     

    What, according to you, really made the work outstanding?

    It is a combination of things. At its most basic level, it is a very human story about a man who’s born too big and strong for this world. His struggle with everything around him — along with the humour of him crashing into and breaking things — touched a chord. We have not just showcased a celebrity, but used one in a manner that drives the benefit of the brand.

     

    It won two Blue Elephants, one for casting and one for direction. Getting Khali seemed to do the trick for you.

    The idea was born with Khali in mind. It was Khali’s story. We would not have done it if we could not get Khali. It was a story about his life, and nobody else could have played it.

     

    Are you looking at a sequel?

    Yes, down the line. It is not even a year old right now. I guess we will evolve it and, like every story, it needs to go to different places to remain interesting to people.

     

    First appeared in dna of brands dated June 6, 2016

     

  • PALM Sound & Light Awards2016, recognises and honours outstanding service in the field of stage, sound and light

    Fountainhead Mktg wins top honours at Palm Sound & Light Awards

    By A Correspondent

     

    Leading experiential marketing agencies, Fountainhead MKTG has been conferred with the ‘Outstanding Agency of the Year’ award at the 6th edition of PALM Sound and Light Awards 2016, recently held in Mumbai.

     

    PALM Sound & Light Awards, as part of the PALM Expo 2016, recognises and honours outstanding service in the field of stage, sound and light. With over 22 technical categories manifested this year, the awards ceremony honoured individuals and organizations for their unparalleled contribution to the industry by rendering remarkable services in the live events arena in the Indian market.

     

    Fountainhead MKTG, a 21-year old experiential marketing agency which is now a part of Dentsu Aegis Network, has over 250 employees with the offices in Mumbai, Delhi and Bengaluru. Due to industry innovations and significant client wins, the agency has witnessed a rapid growth driven by strong financial performance.

     

    The agency recently conceptualized and managed some of the prestigious events such as Royal visit to India of the Duke and Duchess of Cambridge, the global programme ‘Shakespeare Lives’ featuring Sir Ian Mckellen’s Masterclass with Aamir Khan, Mint Luxury Conference, Hello Hall of Fame Awards and many others.

     

    In addition to the Agency of the Year award, the agency has also bagged 4 Golds at the Indian Brand Convention’s BAM awards for the projects – Mahindra Imperio campaign, Piku and Kayam Churan association, Microsoft Knockout Café and Philips – Lakme Fashion Week.

     

    Commenting on the achievement, Neale Murray, Co-Founder & Group COO of Fountainhead MKTG, said, “It’s been a dream run for us this year with a stream of accolades that recognize our effectiveness in experiential marketing. This award reaffirms our philosophy of building brands by creating memorable experiences using state of the art technology and out of the box creative inputs. I thank the PALM officials for the trust they showed in our work and also our clients who’ve partnered us in making this achievement possible.”

     

    Brian Tellis, Co-Founder and Group CEO of Fountainhead MKTG, said, “Being a creatively-driven agency, we always believe in building brands through cutting-edge experiences and setting benchmarks in delivery. This achievement is indeed a testament to our strengths in producing innovative experiences at the events. I congratulate each and every member of the team for all their hard work and commitment.”

     

  • … and presents the annual Eureka awards for this year

    Hum Saath-Saath Hain! Aditya Birla Finance felicitates marketing services vendors

     

    By A Correspondent

     

    Marketing campaigns define a brand, to an extent. To create effective campaign, every agency needs to be innovative and come up with new ideas. The success of these agencies is determined through encouragement and motivation.

     

    Taking a cue from the same, Aditya Birla Financial Services Group (ABFSG) launched Eureka Awards four years ago wherein the group honours its agencies and their hard work. This year too, ABFSG held its Eureka Awards with all of its agencies attending and celebrating the success of their hard work.

     

    Speaking to MxM India, Ajay Kakar, Chief Marketing Officer, Aditya Birla Financial Services Group, said, “This is our way of thanking our agency partners. All year round they work very hard for us, they are thinking of us, they are slogging for us. So, this is our way of thanking them, giving them a fun time but also rewarding the agency for the award and the agency colleagues for hardwork.”

     

    The agencies that participated were Mindshare, DDB Mudra Max, Eikona, HansaCequity, Ketchum Sampark, TrackDDB, The Social Street, Taproot India, 9 Point Design, Pi Communications and Resultrix. There were 40 entries comprising the campaigns and work done by the above mentioned agencies.

     

    This year the awards categories were compressed into two categories: Agency Eureka and People Eureka. The former category awards the work of an agency and the latter is to recognise individual effort.  Out of the 40 entries, 23 were for Agency Eureka and 17 were for individual Eureka. But there were only 15 winners, eight in Agency and seven in People Eureka.

     

    This unique concept of recognising hard work not only encourages the agencies and individuals, it takes the agency-client partnership to another level.  “I think it is a very innovative thing which motivates people to work harder. It is a good way to recognise contribution. It is a very nice gesture on part of the company,” said N. S. Rajan, Global Partner and Managing Director of Ketchum Sampark, who was also a jury member. Added Rakhshin Patel, Managing Director of Pi Communications: “I have been in the business for 30 years, I have not seen any client appreciate the agency this much. Relish your love and affection and appreciation for what teams do.”

     

    Indeed.

     

  • As a part of the mandate, Option Designs will be responsible to create and manage the creative campaigns and brand strategies

    Option Designs bags creative & digital duties for Bluebird Pure

    By A Correspondent

     

    Option Designs has been appointed the 360 degree branding, advertising and digital marketing mandate for Bluebird Pure. Bluebird, a company known for its trust in making voltage stabilizers, has recently entered into the healthcare product segment with its range of Water Purifiers, Water Softeners and Air Purifiers under the name of Bluebird Pure.

     

    As a part of the mandate, Option Designs will be responsible to create and manage the creative campaigns and brand strategies for Bluebird Pure while working closely on both ATL and BTL marketing collaterals. As the agency on board, Option Designs will also build and implement a 360-degree advertisement campaign with ace Bollywood and Hollywood actor Anil Kapoor who has been roped in as the brand ambassador by Bluebird Pure.

     

    Aditya Mittal

    Expressing his expectation from the agency, Aditya Mittal, Founder, Bluebird Pure said, “We chose Option Designs because of their keen understanding of Bluebird’s business needs, additionally their passionate, irresistible energy and unconventional creative approach is noble.” He further added that, “Association with Option Designs will create a better and stronger brand positioning via innovative solutions and in turn will give mileage to the brand in reaching to its target customers.”

     

     

    Japneet Singh

    Japneet Singh, M.D & CCO, Option Designs, said, “It is an honor to work on Bluebird. We as an agency are excited with an opportunity to work in the healthcare segment as it has a lot of scope in terms of creativity, communication and also in terms of building the brand as a trustworthy and reliable brand for purity. It will be quite interesting to work in this industry as there is a lot, which has not been covered yet by the advertisers. Through our strategic advertising campaigns we will try to bring out some clutter breaking advertising in this segment”

     

  • India won well on Day 1 of Cannes Lions, and Saurabh Varma and a cross-section of industry folk are quite bullish of India@Cannes2016

    Bullish on India @ Cannes Lions

     

    The 29th annual Cannes Predictions were published by Leo Burnett Worldwide recently, projecting some of the major contenders for wins just ahead of the 63rd Cannes Lions International Festival of Creativity, which will be held in the French city from June 18 to June 25. And, for the first time in the history of the predictions report, an Indian agency has been shortlisted: Leo Burnett’s own ad for the Bajaj V, ‘The Nation’s Bike’. Pradyuman Maheshwari had a quick chat with Saurabh Varma, CEO, South Asia – Leo Burnett, before he left for the biggest advertising event of 2016.

     

    All set for Cannes? It seems like Bajaj V is going to win.

    Honestly, it is a big deal for us. We are back on the awards scene after a long time, and we are going straight to Cannes. We are very excited about what we have on the table, but Cannes is Cannes. We are going to be competing against the best pieces of work in the world. While we have given our best, we have to see whether it is good enough at the moment. And in a few days, we will have the answers.

     

     

    The bar is set pretty high for India at Cannes this year

     

    The festivities at Cannes Lions 2016 have begun and although India put up a fairly forgettable showing in terms of number of metals one last year there is confidence that our agencies will fare better in 2016. Here’s what a cross-section of industrypersons told Anuka Roy:

     

    Agnello Dias, Co-founder and Chief Creative Officer, Taproot Dentsu: We always hope that India does well. It was only some eight or nine years ago, India started showing significant hope at Cannes; before that it was not so. That’s why the expectations go up every year. I hope we really do well, particularly in the non-traditional medium categories like digital and activation. Ariel’s ‘Share the load’ campaign has a strong chance of winning.

     

    Josy Paul, Chairman and Chief Creative Officer, BBDO India: I think India is going to do better than last year. I have seen some fabulous work from other agencies and there are a lot of probables this year. So I think we are on a good wicket. There is also a lot of contributive work. I think everyone will do well. Every agency will have something, and a lot more is happening in the country, so there is new energy and things that are fresh, for the jury.

     

    Shubhajit Sen, Chief Marketing Officer, Micromax Informatics: We have set pretty high standards over the last few years, and we have got to beat that. I think the industry is moving to a place where we are creating communication that obviously works in India, but we are articulating why that is a global property, that is one of the reasons we have been winning in the past. So I am looking forward to some interesting stuff. As for the winner – we’ll have to wait. Never make a prediction or speculate. That is the golden rule.

     

    Dhunji S Wadia, President, Rediffusion Dentsu Young and Rubicam: I think there has been terrific work. And I think India is really poised to have a great run at Cannes this year. Regarding the winners, it is for the juries to decide. I just feel that there is so much work, that collectively India would be among the strong contenders this year.

     

    Nandini Dias, CEO, Lodestar UM: Hopefully, we will do well. I think since we have done well in the last couple of years, the expectations have grown. Hopefully we will fulfill them this year. I have no clue about the winners, but I think there are campaigns across the creative end which I thought were worth looking at and I hope they win.

     

    Even at the Ad Club ad review there was talking of how the Bajaj V commercial is something dramatically different from what we’ve seen so far, and sort of raises the bar for nationalistic advertising. From your experience, how do you rate the Bajaj V work versus the various things that Leo Burnett has done over the years?

    I am truly grateful that the whole industry has praised an idea like the Bajaj V. Grateful to Josy (Paul), (R) Balki and many other industry leaders for speaking positively about an idea like this. We think this may be the best piece of work we have ever done in India. I think we love it because it is really about business. An idea which leads to the production of bikes — which essentially translates into a sale of half a billion dollars. So we are very positive about the idea. I think the challenge lies is whether the judges at Cannes will understand what INS Vikrant meant for the country. Will they get the narrative and the story? That is going to be the challenge, we feel.

     

    You have been to Cannes over the years. What do you think works very well with the jury there?

    I think what works at Cannes is one of the toughest questions faced by all of us. First, I believe it is really about work which is purposeful. There has to be purpose in whatever we do. Second, it has to be surprising. It has to be an idea which makes you go ‘Ahh!’. And third, it has to be scalable. So in our minds, it has to be purposeful, surprising and delightful. It has to be something which uses technology, media and creativity to have an impact on business. Those are the things which we would like to look at, at Cannes.

     

    You have been taking a large team to Cannes every year. Apart from the awards, the Cannes Lions are also about consuming a lot of knowledge, interacting with a lot of people internationally and such. What, according to you, do the Cannes Lions mean for the advertising fraternity in India?

    Every year we have people going to Cannes. It is a big investment for us and it is not just spent on the senior leadership team. We take young planners and account management people, and they all experience Cannes. For us, it is actually the best learning ground. This is an opportunity where 25 people are exposed to the Cannes experience and to the best from around the world. It is about understanding differences, [generating the] best ideas and it is also about understanding where the industry is moving, and then working together with this team to share what we want to build here as Leo Burnett India. I think that is the opportunity and possibility that Cannes offers. And for us, it is one of the most critical things we do in the year, in terms of exposing our young teams to the best works. So their benchmarks and world view changes, and ultimately they start giving shape to the work that we believe is needed for us to evolve as an industry.

     

    Would you like to make any predictions about the Lions?

    My prediction is that we have some great work coming out of India. We have the Khali ad, which is from Publicis, and we have ‘Share the load’, and these are real, honest and big pieces of work for brands. I think we, as a country, will do really well this year. That is my prediction.

     

  • Indian entries in the Promo & Activation, Radio, Direct, Print & Publishing and Glass Lions were shortlisted for the Awards scheduled for tonight

    Day2@Cannes2016: 29 shortlists for India

    By A Correspondent

     

    Leo Burnett bagged two shortlists for Promo & Activation Lions on Day 2 of the Cannes Lions Festival of Creativity. Both are expectedly for the Bajaj V. O&M Mumbai’s ‘The Popcorn Story’ for Breaththrough was also shortlisted in the Promo & Activation Lions.

     

    In Direct, BBDO India’s ‘Dad #ShareTheLoad’ is in the shortlist. As is Leo Burnett’s ‘Memories for Life’ for HDFC Bank. O&M’s ‘Beauty tips by Reshma’ has been shortlisted twice.

     

    In Print & Publishing, McCann Worldgroup’s ‘Birthday’ for Vaultek Biometric Safes has been shortlisted. JWT entries for Godrej Security Products’ ‘Store Prison’ and for Sleep Apnoea India have been shortlisted. For Sleep Apnoea, three entries have been shortlisted. Three  Dentsu Creative Impact entires have been shortlisted for the Alzheimer’s and Related Disorders Society of India (ARDSI) awareness were shortlisted.  Taproot bagged a shortlist for Times Classifieds and two shortlists for the the Indian Outdoor Advertising Association.

     

    In Radio, Contract and Bates have each had two entries shortlisted and L&K Saatchi & Saatchi has had three shortlists.

     

    In Glass Lions where BBDO India won a Grand Prix last year, four Indian entries have been shortlisted: one each from O&M India, BBDO India, Mindshare and Weber Shandwick.

     

  • Medulla also bagged the 'Healthcare Agency of the Year', the first time ever that an Indian agency has been accorded this title

    Day1@Cannes2016: Medulla is Healthcare Agency of the Year, wins 7 metals. Rediff gets a silver

    By A Correspondent

     

    It was a case of India Shining on the first day of Cannes Lions 2016 with Mumbai-based Medulla Communications winning big with seven Lions.

     

    Medulla also bagged the ‘Healthcare Agency of the Year’, the first time ever that an Indian agency has been accorded this title. It may be remembered that Medulla was third in the pecking order at Cannes Lions last year.

     

    Of the 7 metals Medulla bagged, there were 2 Golds, 2 Silvers and 3 Bronze. The two Golds were for Indian Association for Palliative Care’s Last Words campaign under the Education and Awareness sub-category of the Pharma Lions. A silver and bronze were bagged GSK’s ‘Slums for Worms’ campaign and two Bronze Lions were won for Johnson & Johnson’s ADHD Symptom Stamps.

     

    For Rediffusion Y&R, the Bronze was for the Tata Motors ‘Dipper Condoms’ ad in the Education & Awareness sub-category of Health and Wellness Lions.