MxMIndia

Category: Awards

  • The awards were presented to business houses for the successful design execution under an array of categories

    Impressive Jury list make Designomics Awards special

    By A Correspondent

     

    The Designomics Awards met with an outstanding response with not only the big guns taking home the spoils but also some new names being recognized for their innovative use of strategic design to enhance their business productivity. The awards were presented to business houses for the successful design execution under an array of categories including digital, product design, packaging and integrated design to name a few.

     

    One of the key reasons that the Designomics Awards have gained the credibility that they have has been due to the eminent panel of judges who adjudicate the case studies. The panel this year comprised Abhijit Bansod РFounder and Creative Director РStudio ABD; Ajai Chowdhry РChairman & CEO РHCL Infosystems Ltd.; Anthony Lopez РFounder and CEO РLopez Design; Ashish Mishra РManaging Director РInterbrand India; Bhaskar Das РCEO РZee Group; Bhupal Ramnathkar РFounder and Managing Director РUmbrella Design; Dr. B.K. Chakravarthy РProfessor РIDC IIT Bombay; Deepali Naair РChief Marketing Officer РClub Mahindra Hospitality; Ektaa Aggarwal РCreative Director РLandor Associates; Latika Khosla РFounder Director РFreedom Tree Design; Mahesh Murthy РFounder РPinstorm; Mayank Ruia РDirector РResidential Business РThe Phoenix Mills Ltd.; Neha Harlalka РFounder РNH1 Design; Neil Foley РFounder РNeil Foley Designs; Pradyumna Vyas РDirector РNational Institute of Design; Pramiti Madhavji РEditor-in-Chief РElle D̩cor India; Ram Gudipati РFounder and Managing Director РBrand Harvest Consultancy; Ranjana Dani РProfessor РH.O.D. Graphic Design РMIT Institute of Design; Shekhar Badve РFounder Director: Strategy & Marketing РLokus Design Pvt Ltd; Shital Mehta РCEO РPantaloons; Suresh Sethi РVice President, Global Consumer Design Asia РWhirlpool Corporation; Tania Singh Khosla РFounder and Design Director РTSK design.

     

  • The team at Publicis also won six more Awards of Excellence

    Publicis wins a Gold & Silver at The Rx Club 2014 Awards

    By A Correspondent

     

    Adshop Publicis won a Gold and Silver at the recently held Rx Club Award in New York. Publics won Gold for its entry titled- ‘Diabetes anybody’s destiny’ and also won Silver for ‘Allergy leads to Asthma’. In addition to these awards, the team at Publicis won six more Awards of Excellence.

     

    The Rx Club Awards is one of the renowned international awards that recognizes creativity in healthcare advertising.

     

    Commenting on the awards, Mithun Roy, Executive Vice President & Branch Head, Publicis said, “The awards are a proof of the fact that the team here not just gives a fresh perspective to the therapy area but also brings a whole new way of looking at healthcare communications.”

     

    Sanjeev Chopra, Vice President, Publicis stated, “For effective healthcare communications, there are two critical factors – first, an in-depth knowledge of the disease and its treatment and second, understanding of HCPs as consumers. The Publicis team has the dual advantage as it comprises of people with sound healthcare background coupled with communication experience.”

     

    The Rx Club, New York, is judged by a reputed panel of renowned industry experts and is based solely on creativity. Like every year, this year’s judges’ panel also included leading creative resources from the global healthcare advertising industry including Ross Thomson, Gene Black, Grant King, Robin Shapiro and several others.

     

  • The event organized by WAN-IFRA had participation by media companies from over 30 countries

    So Sorry series bags Gold at the 5th Asian Digital Media Awards 2014

    By A Correspondent

     

    The India Today Group’s pioneering animated ‘So Sorry’ series of politoons added one more feather to the cap by winning the Gold for Best Online Videos at the 5th Asian Digital Media Awards 2014 held in Singapore. The event organized by the World Association of Newspapers and News Publishers (WAN-IFRA) had participation by media companies from over 30 countries.

     

    The prestigious awards are recognition of outstanding work in the fields of news website, online video, data visualization, multimedia campaign, mobile services, tablet publishing, reader engagement and outstanding new product in Asia.

     

    Speaking on the award, Ashish Bagga, Group CEO– India Today Group said, “The So Sorry series stands out not just for the cutting edge animation but also for the humour and simplicity with which it mirrors the present day developments in Indian politics. I congratulate the entire team for adding one more award to their ever expanding tally.”

     

    ‘So Sorry’ is a an informal entertainment and graphically cutting edge show that is a lighter reflection of the Great Indian Political Tamasha which has been running through the television channels, digital, web and mobile platforms of the India Today Group. This one of its kind, political Satire on Television uses humour and wit to reflect on the political landscape, making it relatable to the common man.

     

  • The objective was to strengthen the core proposition of 'Smart' while staying true to its leadership stance

    AdStrat: WagonR taps ‘Smart’ customers with latest campaign

    The new TVC campaign for WagonR created by Dentsu Creative Impact aims to reinforce the brand’s core proposition of SMART by taking a thought leadership stance. The TVC running on air across channels showcases the smart WagonR owner as someone who is forward looking, enterprising, has a problem solving capability along with a strong sense of responsibility.

     

    Campaign Objective:

    Strengthen the core proposition of ‘Smart’ while staying true to its leadership stance.

     

    Campaign Idea – WagonR. For the Smarter Race

    The TVC showcases the smart WagonR owner as someone who is forward looking, enterprising, has a problem solving capability along with a strong sense of responsibility. The WagonR owner is shown as creating a win-win situation in a heartwarming way for otherwise, two distinct worlds.

     

    CreativeSpeak:

    Amit Wadhwa, Branch Head, Dentsu Creative Impact –

    “Being a leader brand, it becomes imperative for WagonR to build on its ideology and showcase a fresh perspective while drawing from its core of smart. With this campaign, the intent was to showcase the brand’s POV through a strong consumer insight which is relatable and has positive intent.”

     

  • The first awards of the season will be a 100 per cent people’s choice offering, right from the nominations to the final winners

    5th edition of Big Star Entertainment Awards announced

    By A Correspondent

     

    Having collaborated jointly over the past four years, 92.7 BIG FM and Star Plus have announced the rollout of the fifth edition of BIG Star Entertainment Awards in Mumbai. The awards ceremony will acknowledge and celebrate the biggest entertainers of the year across the fields of Bollywood, Television, Music and Sports and their contribution to the entertainment industry.

     

    The awards have grown in popularity over the years. Like in previous years, the first awards of the season will be a 100 per cent people’s choice offering, right from the nominations to the final winners. The robust voting process will see radio, television and digital being enabled for audiences to vote for their most deserving artist.

     

    The award function will also be marketed across radio, television, print and social media to ensure maximum tune-ins on New Year’s Eve on Star Plus.

     

    Tarun Katial

    Speaking of the 5th Edition of the BIG Star Entertainment Awards, Tarun Katial, CEO, Reliance Broadcast Network stated, “The award and our partnership with Star Plus has matured wonderfully and we are happy to once again bring together a congregation of the finest entertainers from across industries. This is part of our endeavor to empower audiences with a democratized award which allows them to choose their most favorite entertainers. We look forward to celebrating the evening with the industry and offering audiences an engaging watch on New Year’s Eve.”

     

    Mystifying the viewers with nominations and providing them with edge-of-the-seat excitement as the biggest stars come on stage to receive their awards, the BIG Star Entertainment Awards in its continuous effort to recognize and felicitate some of the most accomplished members of the industry, is ready to engage audiences and entertain them all over again this year.

     

  • APAC Effie, in collaboration with GfK, has released the APAC Effie 2014 Report, an analysis that reveals key insights and trends on effective marketing communication strategies through a study of the APAC Effie Awards cases.

    Small budget okay for effective advertising: APAC Effie & GfK study

    By A Correspondent

     

    Advertising effectiveness can be achieved on small budgets and contrary to commenIt has also proven that huge budgets are required to accomplish good campaigns.

     

    APAC Effie, in collaboration with GfK, has released the APAC Effie 2014 Report, an analysis that reveals key insights and trends on effective marketing communication strategies through a study of the APAC Effie Awards cases.

     

    Gathering hundreds of campaigns across 17 markets in Asia Pacific, the study singles out key components to profile the entries and help understand the traits of effective campaigns.  Some of these components include campaign goals, target audience, communication touch points and media expenditure.

     

    Said Rita Chan,Head of Media, GfK Asia: “We are delighted to collaborate with APAC Effie in delivering this report and encouraging thoughtful dialogue about the drivers of marketing effectiveness.”

     

    The findings showed that increasing sales and market share is a common goal in effective campaigns and many speak to the younger audience.

     

    While successful campaigns tend to use more touchpoints in reaching out to their audience, It is hardly surprising that almost all winners used interactive and online to communicate with their target audience. With the evolution of digital media and rapid development of technology bringing a dramatic change in the media landscape and touch points, it is interesting to note that TV and Print are still dominant in this region, appearing in the top third of all touch points amongst both entrants and winners.

     

    Commenting on the release of the APAC Effie Report, Jarek Ziebinski, APAC Effie Awards 2015 Chairman, shared, “We are pleased to work with GfK to produce the APAC Effie Report in the spirit of championing effective marketing. This study draws insights and intelligence that will be very useful for all professionals in our industry across this region.” He further added, “These findings will serve as valuable reference points for marketers to delve deeper into best practices to help them achieve the ROI that they strive for today.”

     

    The report can be accessed by clicking here.

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    About APAC Effie Awards

    Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, APAC Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives. APAC Effie aims to champion practices of marketing effectiveness excellence in the Asia Pacific region, and provides the growing industry with a regional platform where the best campaigns are celebrated.

     

    Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognised by advertisers and agencies as the pre-eminent award in the advertising industry and global standard of marketing effectiveness excellence. Today, Effie celebrates effectiveness worldwide with the Global Effie, the APAC Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs.

     

    About The Confederation of Asian Advertising Agency Associations (CAAAA)

    CAAAA is a non-profit organisation established by advertising agency associations in Asia whose key mission is to further the business interest of advertising companies/agencies in the region.  CAAAA works in close collaboration with stakeholders in the marketing communications industry across the region, including North, South and Southeast Asia, to support uniform professional standards and norms, and to enhance the profile and stature of the industry.

     

    About Tenasia Group

    Tenasia Group specialises in staging professional and influential industry events that inspire. Building on their expertise in delivering high-quality industry events, award shows and conferences, Tenasia’s portfolio of businesses aims to provide a platform for the exchange of ideas and knowledge,shaping business opportunities in the region and celebrating achievements in specific fields.

     

    Media Contact: Tenasia Group Pte Ltd

    Shanice Soh, Marcom Manager

    T: +65-6338-7739 / M: +65 94313487
    E: shanice@tenasia.com.sg

    Chua Bee Hong, Executive Director
    T: +65 6338 7739 / M: +65 9271 0900
    E: beehong@tenasia.com.sg

     

     

  • The event made a modest beginning with 53 entries in the year 2001 and now in its 14th year it has received the highest number of entries at 465

    Effies 2014 receives highest number of entries ever

    By A Correspondent

     

    It’s been 60 years since its inception and the Advertising Club is still going strong. Of the various properties that it celebrates every year, Effies is one of the most sought after event in the industry.

     

    The Advertising Club instituted Effies way back in 2001, and is in fact the first Asian Partner chosen by Effies New York to run the event in this part of the world.

     

    The event made a modest beginning with 53 entries in the year 2001 and now in its 14th year it has received the highest number of entries at 465.

     

    The Effies is an international award that recognizes effectiveness in Marketing. It has built a reputation for acknowledging work that has proved itself in the marketplace. To win, participants must not only demonstrate a high order of competence in the processes that lead to the creative work, but also a proven, documented, verifiable roster of results.

     

    With a view to engage the marketing fraternity from Delhi in its scheme of things the Ad Club has been conducting Effies judging sessions for Round I & II in Delhi since the last two years.

     

    The grand gala ceremony is scheduled on Friday, 16th January 2015, at the Seaside Lawns, Hotel Taj Lands End, Bandra, Mumbai at 6.45 p.m.

     

  • 'Be Bad' is the theme of ADFEST 2015

    Sonal Dabral to lead Direct Lotus Jury at Adfest 2015

    By A Correspondent

     

    Sonal Dabral
    Sonal Dabral

    Adfest has announced that acclaimed creative leader Sonal Dabral will be Jury President of the Direct Lotus category at Adfest 2015, which runs from 19th – 21st March in Pattaya, Thailand.

     

    As Chairman and Chief Creative Officer at DDB Mudra Group in Mumbai, Dabral was thrown into a career in advertising after studying Visual Communications at India’s foremost design school, the National Institute of Design.

     

    He has led three agencies to the No.1 creative position in three different markets across Asia. First, he joined Ogilvy Mumbai in 1991 and, in partnership with Piyush Pandey, drove the agency from creative anonymity to India’s top creative agency. He moved to Ogilvy Kuala Lumpur in 1999, which soon became the most awarded agency in Malaysia. At Ogilvy Singapore, Dabral led the team to become the No.1 creative office in Asia, and the third highest awarded office in the world at Cannes 2007.

     

    “I am looking forward to an intense round of judging with my fellow jury members and in keeping with the ‘Be Bad’ theme of Adfest 2015, I promise that we’ll be totally ruthless in sifting the best from the rest,” says Dabral.

     

    “With consumers having the power to respond like never before, across an unprecedented number of platforms, technology has made direct response advertising more exciting and challenging than it ever was. In a prestigious show like Adfest it’s sure to play out in some big path-breaking ideas.”

     

    “Sonal has a phenomenal track record in leading agencies from obscurity to the top of the creative ladder, so it is an honor to welcome him to Adfest again to lead next year’s Direct Lotus jury,” said Jimmy Lam, President of Adfest.

     

    Adfest 2015 takes place at the Royal Cliff Hotels Group in Pattaya, Thailand.

     

  • D&AD CEO Tim Lindsay to host two special seminars in Mumbai and Delhi on how to impress global juries

    D&AD and Kyoorius FYI day to unveil secrets on ways to win awards

    By A Correspondent

     

    D&AD has announced two special seminar events in partnership with Kyoorius FYI day, unlocking the secrets to impressing the juries at the world’s biggest awards shows.

     

    Hosted by D&AD Chief Executive Tim Lindsay, the session will help one understand what jurors look for in submitted work, how the dynamics of a large and multinational jury differ from domestic and how juries compare work when arriving at a final decision.

     

    Each seminar lasts two hours and offers invaluable insight into how to tell stories about your entries that global juries can understand, as well as a chance to put questions to the head of one of the industry’s toughest and most prestigious award shows.

     

    Tim Lindsay

    Tim Lindsay, Chief Executive of D&AD commented, “I’m delighted to be travelling over to India once again, this time to take part in a special edition of Kyoorius’ FYIday. Over the past few years through our partnership with Kyoorius I’ve been able to experience first hand some of the fantastic creative work that is being produced by Indian agencies. I’m in no doubt that the quality is high enough to win honours at the world’s biggest shows and these sessions will give you the confidence and insight to go out and do just that.”

     

     

    Rajesh Kejriwal

    Commenting on this, Rajesh Kejriwal, Founder CEO, Kyoorius said, “Story telling is the most critical part about the entries for any awards. It can completely change the outlook of an entry. We’re very happy to have Tim Lindsay on board to share his expertise and guide the industry.”

     

  • With an emphasis on lip-smacking food rather than on a lavish ambience, the brand is focusing on the take away and home delivery models

    Grasshoppers bags creative biz of Big Wong

    By A Correspondent

     

    Creative shop Grasshoppers has won the creative mandate for Big Wong.

     

    Big Wong is an oriental cuisine brand which is fast gaining popularity in Delhi-NCR’s culinary circles with a consistent mention in Zomato’s Collections under the ‘Pan-Asian Delicacies’ category. It currently has two outlets in Gurgaon and plans to launch around 10 more outlets in the NCR region within a year. The brand is also contemplating a pan-India expansion through a franchise model. Unlike other oriental cuisine restaurant brands, Big Wong’s concentration is not on the dine-in concept. With an emphasis on lip-smacking food rather than on a lavish ambience, the brand is focusing on the take away and home delivery models.

     

    The 360 degree advertising campaign that is being conceptualized by Grasshoppers will be promoting these services in an interesting way.

     

    Rajan Chanana, Partner, Big Wong said, “Over the next five years, we aim to make Big Wong the first choice for India’s oriental food home delivery and take away needs. We are very passionate about our brand and know that the quality of food being served at all our outlets has the potential to make Big Wong a major player in the segment within a few years. The right marketing strategy is very important for us to achieve our objective and that is why we have partnered with Grasshoppers as their approach was completely in sync with our vision.”

     

    Grasshoppers will be focusing on various media platforms, including print advertisements, radio campaign and outdoors, for reaching out to the target audience. The agency is also working on a new theme for each Big Wong outlet as the brand wants to offer a unique experience to customers at the various outlets. Moreover, Grasshoppers’ digital marketing wing, Grownups will be promoting Big Wong on various social media platforms.

     

    “For a bunch of food lovers who develop brand promotion strategies day in day out, working with an F&B brand is the best possible thing. When an emerging industry player with immense potential and mind-blowing food comes your way wanting you to be as fun and unconventional as you would like to be in your creative approach, it’s like a dream come true. My team is raring to go and some very interesting ideas are being cooked up in our studio for Big Wong,” said Arjun Banerjee, Director, Grasshoppers.

     

  • Open to journalists in India for the first time to recognize their work in financial, economic and business topics; Winner to represent India in an international study seminar administered by the Columbia University Graduate School of Journalism, New York

    Citi announces rollout of Journalistic Excellence Awards

    By A Correspondent

     

    Citi announced the launch of the Citi Journalistic Excellence Award (CJEA), for the first time in India. The program recognizes outstanding business reporting across the globe in the countries Citi operates in, to further support and advance quality journalism. Each country winner is provided the opportunity to attend a rigorous 8-day business and financial seminar in New York City, administered by the prestigious Columbia University Graduate School of Journalism.

     

    “We believe the Citi Journalistic Excellence Award will encourage young journalists and help them appreciate the finer nuances of financial and business reporting that impact our societies globally. By introducing this well-established international program to India, we remain confident that over the longer term, it will help raise the quality of coverage of global and market-specific economic issues in India,” said Citi India CEO Pramit Jhaveri.

     

    Since CJEA’s inception in 1982, more than 300 talented journalists from over 100 media outlets in close to 40 countries have enhanced their professional development through participation in the study seminar. Journalists in India may enter CJEA by submitting an article of at least 750-words, published within the 2014 calendar year. An independent judging panel, made up of academics and business leaders in the country, will draw up a shortlist of three individuals, who will then be interviewed directly by the Columbia University Graduate School of Journalism. Citi India will sponsor the scholarship, which includes travel and incidental costs to attend the study course, while the study course is administered by Columbia University Graduate School of Journalism.

     

    The winner will be announced in March and the study seminar will be held between June 1 and June 10, 2015, in New York City. Selected journalists under the CJEA program will assemble in New York for the opportunity to participate in sessions with leading Columbia University faculty members, engage in discussions with senior academicians and policy makers, and visit key financial institutions and U.S. Government departments.

     

  • The Journalism Awards have been instituted to promote best practices among journalists and encourage good quality writing, fair play and high ethical standards

    RedInk Awards for Excellence in Journalism announced

    By A Correspondent

     

    Mumbai Press Club has invited entries for the prestigious National RedInk Awards for Excellence in Journalism–2015. The Journalism Awards have been instituted to promote best practices among journalists and encourage good quality writing, fair play and high ethical standards.

     

    The entries must be submitted by 28th February, 2015.

     

    In the fifth year now, the RedInk Awards have been restructured and further expanded so that television journalism is now on par with the written word. A new category has been introduced to honour ‘The Journalist of the Year’.

     

    Entries in the form of articles or stories published in the print & digital medium and television stories broadcast during calendar year 2014 and impactful photograph of the year published in the print or digital medium are invited from Indian Journalists in the following categories: Business, Crime, Environment, Health and Wellness, Human Rights, Lifestyle & Entertainment, Politics, Science & Innovation, Sports, The Big Picture.

     

    Special RedInk Awards have also been instituted for the following categories:

    - ‘The Journalist of the Year’ Award will be for a body of work in calendar 2014 that contributed to creating a lasting impact. (This category is open to stories published in any journalistic medium – print, digital or TV.

     

    - ‘Lifetime Achievement Award’ for a senior journalist who has contributed substantially over several decades to the growth and strengthening of the profession.

     

    The selection will be made by a special jury from amongst a shortlist drawn up by the Managing Committee of the Mumbai Press Club. Responses from journalists will also be taken into consideration. The winning entry in category 11 and 12 will be awarded a cash prize of Rs. 1 Lakh, a trophy and a citation.

     

    Click to download the entry form