MxMIndia

Category: Awards

  • Effie 2014 saw Ogilvy & Mather as 'Agency of the Year' and Hindustan Unilever as 'Client of the Year'

    Ogilvy flag flies high as India’s Most Effective

     

    By A Correspondent

     

    It was a victory that was sweeter than ever before. For, after having been beaten by Lowe Lintas last year, taking away the ‘Agency of the Year’ title at Effie 2014 was a huge morale-booster. While Ogilvy has always prided itself as one of the most creative advertising agencies in this part of the world, awards for effective advertising that are the most coveted. For, while good advertising by definition ought to be effective, creativity has traditionally been regarded as more cool.

     

     

    Creativity v/s Effectiveness… what’s more important?

     

    Piyush Pandey, Executive Chairman and Creative Director, Ogilvy:

    I ‘ve said this many times, we aren’t artists, we are commercial artists. We’re paid by somebody to do a certain job for them . We use creativity to make them look better. I’ve never forgotten that in my life and I never will. The day I want to mash mangoes and stick then on my wall because I love them, I will do that but I’ll do that in my house, but not on someone else’s money.

     

    My creativity is meant to make someone attain that objective that I’m being paid for. My creativity is useless if the person’s job doesn’t get done. Someone is paying and they must get the result. That’s the business I chose to be in. 

     

    Rohit Bhasin, Vice President (Skin Care) – South Asia: 

    If creativity is not effective, it ‘s not great. I have never seen a great creative which is not effective because I don’t define advertising as that. Advertising – if effective – is very creative, not the other way round.

     

    Historically , Unilever has been a company that has made iconic advertising. Whether it is the Lalitaji of Surf or Bhala Uski Sari Meri Sari Se Safed Kaise for Rin to the work we’re doing now… it has always been based on a strong human insight. What I’m trying to say is that if advertising is based on strong human insight, it would be creative and effective. 

     

    “The Effies are the gold standard in effective communication. This year’s judging was extremely stringent in accordance with the global Effie standard set by our counterparts in New York,” said Pratap Bose, President, The Advertising Club on the awards as he kicked off the event’s proceedings.

     

    “I think creativity is extremely important but the importance of ideas is paramount – and that is what Effie stands for,” said Ajay Kakar, Chairman of the Effie Committee. When asked what is it that makes both Lowe and Ogilvy participate in the Effie given that they been staying away from the Abby creative awards, Kakar, who has been heading the award for four years, said matter-of-factly: “Effectiveness has won, so therefore Effie has won.”

     

    Added a senior industryperson requesting anonymity, “The fact that there is no controversy and it sees participation from 60-plus agencies with all the big ones participating and the clients themselves in attendance at the award speaks a lot about the awards. One only hopes that the Creative Abby too sees an equally enthusiastic participation.”

     

    The Effie is not just for the agencies alone and advertisers are also awarded jointly. Said Samir Singh, Executive Director, Personal Care, Hindustan Unilever Ltd: “It feels good to be the Client of the Year because this is the second time for Unilever in succession.”

     

     

    Effie 2014 has indeed been big for Ogilvy given that the parent Ogilvy & Mather India has come up tops with 173 points and younger sibling Soho Square was #5 with 34 points including the Grand Effie for the Bharatiya Janata Party (BJP) election campaign.

     

    Last year, in Effie 2013, Lowe Lintas was ahead of Ogilvy by 35 points, and this year the difference was similar: 31 points as Lowe Lintas generated 142 points (See Table). This year, in line with international Effie standards and in discussion with all participating agencies, marks were added for Finalist and Contributing Agency The heartening news for Lowe Lintas is that it won seven of the total 11 golds awarded at the Effie.

     

     

    What next? Hindustan Unilever and Singh in particular are looking forward to a hat-trick of wins next year. Ogilvy should be hoping that the top slot will also see the global rankings go up.

     

    Meanwhile, all eyes are on the Abby Awards hosted by the Advertising Club which are part of the Goafest to be held in April this year. Will Ogilvy and Lowe participate in that? As of today, the answer is “unlikely”, but, then, you never know.

     

    Big Story main image and all photographs by Abhinav Kocharekar/Courtesy DNA

     

  • The voting for ‘Indian of the Year – Popular Choice' is open only on Facebook

    CNN-IBN announces 9th edition of Indian of the Year

    By A Correspondent

     

    The ninth edition of CNN-IBN Indian of the Year has been announced in India. Over the years, the awards platform has become one of the biggest and most credible in Indian media. The award salutes iconic Indians who have made a significant contribution to India in the present calendar year. Hindustan Times has been the Editorial partner of this initiative since its inception in 2006.

     

    The year 2014 has been a momentous year in the history of India and has given rise to a set of role models who have been true ambassadors of brand India. These luminaries who have contributed to strengthening the foundation of our society in their own way are chosen from six different categories: Politics, Sports, Entertainment, Business, Public Service and Global Indian. The winners will be felicitated at a glittering ceremony to be held at Taj Palace, New Delhi on 31 January, 2015.

     

    Instituted in 2006, ‘CNN-IBN Indian of the Year’ has been the benchmark for credibility and transparency for providing complete information about the process of nomination and selection of the final winners. The selection criteria adheres to a unique and transparent process which includes nominations from the Network18 editorial board, ratified by a Jury panel consisting of a select group of distinguished personalities.

     

    Avinash Kaul

    Avinash Kaul, CEO, IBN Network said, “We take immense pride in announcing the ninth edition of CNN-IBN Indian of the Year Awards. We have created a benchmark in lauding the most influential, deserving and dynamic Indians, over the years. The success of the award in the past has raised the bar for this initiative and we are looking forward to a great show this year again. Our exclusive integration on Facebook is an attempt to engage with the younger and technologically savvy viewers and encourage them to vote for their favourite nominee.”

     

  • JetPrivilege is one of the most robust and well managed loyalty and rewards programme in the country

    Vizeum awarded media duties of JetPrivilege

    By A Correspondent

     

    Vizeum has been appointed as the media AoR for Jet Privilege Pvt. Ltd (JPPL), a specialized loyalty and rewards management company. This comes close on the heels of their announcing last week that they had bagged the media mandate for Hindware.

     

    JetPrivilege is one of the most robust and well managed loyalty and rewards programme in the country. With over 100+ engaged programme partners across 10 categories, the JetPrivilege programme is constantly looking at opportunities as to how it can enrich the lives of its members and add value to all its programme partners. As JPPL is looking at growing its business innovatively, Vizeum has been brought on board as strategic consultants in the area of tangible consumer connections.

     

    Speaking of the appointment, Manish Dureja, Managing Director, JPPL, said “JetPrivilege is pleased to be associated with Vizeum, a leading global media agency and we are confident that they will add value to our business.”

     

    S Yesudas

    Commenting on the win, S Yesudas, Managing Director Indian Subcontinent, Vizeum said “It is an absolute honor for us to be working with a fast growing company like JetPrivilege. Vizeum is an experience-to-believe-it agency. Our DNA is to delight our clients. JPPL-Vizeum relationship is not limited to the core deliverables of a media agency. We are eager to add a lot more value to the overall business of the client.  This business will be handled out of our Mumbai Office under the leadership of Samarjit Rajkumar, Executive Vice President, Vizeum.”

     

  • The new categories will acknowledge emerging areas in advertising and digital

    Kyoorius announces new categories for 2015 Awards

    By A Correspondent

     

    Kyoorius, in partnership with D&AD, has announced new categories and pricing for the 2015 Kyoorius Advertising & Digital Awards. The new categories, based on feedback from industry members will acknowledge emerging areas in advertising and digital design that are gaining popularity.

     

    These new categories will augment the existing roster, and serve to incorporate ever-increasing forms and mediums of creative output, both online and offline.

     

    Rajesh Kejriwal, Founder CEO of Kyoorius, commented: “We are thrilled to announce the schedule for the 2015 Kyoorius Awards. This year we have tried to incorporate more diversity in the type of work that can be entered, in response to industry trends. We are committed to providing a completely neutral and ethical platform that recognises the very best of Indian creative talent, year after year.”

     

    The new categories include:

    – Tactical Advertising (Press & Film) – Rapid response advertising that reacts to current news and events, using popularity to generate maximum coverage.

    – Branded Film Content & Entertainment

    – Show Programme Promotion – Ads that promote a specific TV program, sports event, public events, etc.

    – An expanded list of for direct marketing & activation, including Direct – Mail, Direct Response – Radio & Film Advertising

    – Innovative Use of Radio – Work that pushes the boundaries of the radio medium

    – TV & Cinema Title Sequences

     

    Direct response has also been added to the Kyoorius Digital Awards, to encourage work that drives a specific call to action or targets a specific audience through online banners, social media, apps, and emails.

     

  • A new Lion, extended eligibility and additional help for entrants unveiled

    Enties open for Cannes Lions 2015

    By A Correspondent

     

    Significant changes to categories were revealed when entries to Cannes Lions 2015 opened recently.Chief among them is the launch of a highly anticipated Creative Data Lion, created in response to industry demand and set to establish a benchmark for ground-breaking, data-fuelled creativity.

     

    “We’re committed to being at the forefront of the industry, which means reflecting trends and at times spearheading them,” said CEO of Cannes Lions, Philip Thomas. “The Creative Data Lion is an embodiment of those principles. Insights from data are a powerful driver of creative solutions, so it’s imperative that this be recognised and celebrated at the Festival. But we are the first global creative awards to do so, which means we are also championing the role data can play in creativity.”

     

    Demand for the new Lion began to be voiced in 2012 and its development has since been fired by close consultation with the industry. A committee of data specialists, awarded senior creatives, technologists and the wider marketing community shared their expertise with Cannes Lions, which, said Thomas, had been instrumental in shaping the category.

     

    “Their unique insights and contributions have allowed us to carve out a credible, forward-thinking entry section that meets the needs of a progressive, innovative industry.”

     

    That entry section includes 11 sub-categories encompassing the most creative uses of data and will showcase work where this has been at the core of an idea.

     

    Other changes this year include:

    :: The Innovation Lions have been expanded into 2 sub-categories – Innovation Technology and Creative Innovation – to celebrate brand-aligned ideas and standalone technological solutions

    :: Recognising that the business impact of creativity is long-term and proven over time, Creative Effectiveness Lions eligibility has been increased to shortlisted and award winning work from the last three years

    :: Senior industry experts will assist entrants in developing their submissions through the launch of a Creative Effectiveness Advisory Scheme

    :: Product Design Lions eligibility has been extended to work from the last two years

    :: Shortlisted and winning entries in Lions Health and Lions Innovation categories will count towards the Cannes Lions Special Awards including Agency of the Year, Independent Agency of the Year, Network of the Year, Regional Network of the Year and Holding Company of the Year.

     

  • 2015 seems to have started off with a bang as the agency was declared by Ad Age as Runner Up "2015 International agency of the Year"

    Lowe Lintas is runner-up at Ad Age International Agency of the Year 2015

    By A Correspondent

     

    On a roll since January 2014, when it was declared the Effie Agency of the Year, Lowe Lintas + Partners followed it up right through the entire year with impressive performances at APAC Effies, Tambuli Awards, Cannes Lions, AME, Jay Chiat, WARC , Campaign APAC and many more.

     

    And now, 2015 too seems to have started off with a bang as the agency was declared by Ad Age as Runner Up “2015 International agency of the Year”.

     

    The Ad Age International Agency of the Year award is one-of-a-kind that honours the best agencies of the year across the world, regardless of discipline or specialty. With a host of achievements that need to be factored in including business, creative product, in market performance, industry recognition, talent management, culture etc, its one of the toughest juries to please.

     

    Michael Wall

    Michael Wall, Global CEO, Lowe and Partners Worldwide said, “Our Indian agency certainly merits this recognition.  Their work is brilliant. They are one of the most Effective agencies for their clients on a global scale.  They are a really high caliber team.  And they deliver in one of the most complex and competitive markets in the world.  It is a special group and it is always a pleasure to spend time working with them.”

     

     

    Joseph George

    Commenting on the announcement, Joseph George, CEO, Lowe Lintas + Partners said: “Very rarely does it happen in the life of an agency when so much of its work gets noticed and talked about across the globe in the same year. And add to that, the number of effectiveness awards it won across the world. Considering that we were tested on a spectrum of barometers from product to business to talent to culture, this recognition by Ad Age is truly special and spurring at once.”

     

  • It is based on the results of 45 global, regional and national creative award contests

    The Gunn Report for 2014 unveiled

    By A Correspondent

     

    The Gunn Report, the global index for creative excellence in advertising, has released its 2014 Report encapsulating the overall performance of the world of advertising in the year January to December 2014 based on the results of 45 global, regional and national creative award contests.

     

    Highlights from the 2014 Gunn Report include:

    Most Awarded Film Commercial in the World in 2014

    1 Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)

    2 Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)

    3 New Zealand Transport Agency, ‘Mistakes’, Clemenger BBDO (Wellington)

     

    Most Awarded Print / Out of Home Ads and Campaigns in the World in 2014

    1 Fiat/Don’t Text And Drive, ‘Letters’ campaign, Leo Burnett Tailor Made (São Paulo)

    2 Guinness Draught In A Bottle, ‘Un-Cinq’ campaign, BBDO Proximity (Singapore)

    3 British Airways, ‘The Magic of Flying’, OgilvyOne Worldwide (London)

     

    Most Awarded Digital Ads in the World in 2014

    1 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)

    2 Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)

    3 Volvo Trucks, ‘Live Test Series’, Forseman & Bodenfors (Gothenburg)

     

    Most Awarded All Gunns Blazing in the World in 2014

    1 Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)

    2 ABTO/Brazilian Organisation of Organ Transplant, ‘Bentley Burial’, Leo Burnett Tailor Made (São Paulo)

    3 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)

     

    Most Awarded Campaign Across All Gunn Report Media in 2014

    1 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)

    2 Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)

    3 Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)

     

    Most Awarded Agencies in the World in 2014

    1 Forsman & Bodenfors (Gothenburg)

    2 Dentsu (Tokyo)

    3 adam&eveDDB (London)

     

    Most Awarded Agencies in Digital in the World in 2014

    1 Forsman & Bodenfors (Gothenburg)

    2 Dentsu (Tokyo)

    3 Clemenger BBDO (Sydney & Melbourne)

     

    Most Awarded Networks in the World in 2014

    1 BBDO

    2 DDB

    3 Leo Burnett

     

    Most Awarded Countries in the World 2014

    1 USA

    2 UK

    3 Brazil

     

    Most Awarded Advertisers in the World in 2014

    1 Volvo

    2 Volkswagen

    3 Honda

     

    Most Awarded Production Companies in the World in 2014

    1 MJZ (Los Angeles, London, New York)

    2 Folke Film (Stockholm)

    3 Outsider (London)

     

    Most Awarded Directors in the World in 2014

    1 Andreas Nilsson (Sweden)

    2 James Rouse (UK)

    3 Steve Ayson (Australia, USA, Italy)

     

    Donald Gunn, Founder of The Gunn Report, said, “Creativity can be measured by awards. We’ve analysed the results of the most important creative award shows around the world to bring insight, commentaries and rankings – valuable data for the ever-evolving advertising industry to achieve greater heights.”

     

    The Gunn Report 2014 guest editor is Malcolm Poynton, newly appointed Global Chief Creative Officer of Cheil Worldwide. Malcolm, who has contributed his own personal commentary on the report and awards tables as well as being involved in the selection for The Showreel of the Year, comments:

     

  • Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton is one of the largest privately held Indian communications agencies

    Triton bags the creative mandate for Carysil and EasyPay

    By A Correspondent

     

    Triton Communications’ Ahmedabad office has added two new businesses to its fold. Carysil is a pioneer in Composite Quartz Technology and one of the largest producers of quartz and granite sinks in the world. The mandate for the agency is to augment the brand’s presence in the high-end kitchen appliances market. The agency has already initiated a strategic blueprint which will be subsequently translated into creative.

     

    EasyPay offers interoperable and accessible bill payment services to customers through a network of outlets. This enables multiple payment modes and moreover, provides instant confirmation of payment. The task at hand is to launch the brand across Gujarat with the objective to make it the consumer’s preferred mode of payment.

     

    Commenting on the recent developments Ali Merchant, Director Triton Communications quoted, “We have a successful track record in partnering our clients for launching, building and nurturing some of the leading brands in the country across diverse categories. Carysil and EasyPay will provide us opportunities to further enhance our growth story for our clients.

     

  • Campaigns that have been released till February 15, 2015 are allowed to submit their entries at this year's Goafest Abbys

    Call for Entries for Goafest Abbys 2015 announced

    By A Correspondent

     

    The Awards Governing Council (AGC) of Goafest 2015 has announced its “call for entries” for Goafest Abbys. The entry forms can be downloaded from www.theadvertisingclub.net. The last date for submission of entries is Friday, February 27, 2015. This year, Goafest will be held from April 9th to 11th at The Grand Hyatt, Bambolim, North Goa.

     

    Campaigns that have been released till February 15, 2015 are allowed to submit their entries at this year’s Goafest Abbys.

     

    The regular Award entry Fee is INR 7,304/- (inclusive of Service Tax). The entry fee for the categories – Integrated Advertising i.e. from 1e to 15e, 18(J) – a, b, c & d. Integrated Digital Campaign, 19h. Direct Campaign, 20h. Best integrated entertainment content campaign, 21w. Programmes that use multiple media platforms in one promotional campaign, 22u. Integrated Campaign led by PR is INR 10,113/- (inclusive of service Tax). For South Asian Countries the entry fee will be USD 22.47 (inclusive of service Tax).

     

    Goafest is in its 10th year and this is the 8th year that AAAI and The Advertising Club have come together to award ABBYs, India’s definitive honour that recognizes creativity.

     

  • The finalist results were out following two rigorous rounds of judging by a jury consisting of 115 senior level advertising and marketing professionals

    APAC Effie Awards 2015 unveils list of finalists

    By A Correspondent

     

    92 entries have made it to the finalist list and will be contending for metals at the highly coveted APAC Effie Awards 2015.

     

    The finalist results were out following two rigorous rounds of judging by a jury consisting of some 115 senior level advertising and marketing professionals from the region. The jury is led by the 2015 Awards Chairman, Jarek Ziebinski and 4 Heads of Jury – Chris Thomas of BBDO Asia and Proximity Worldwide, Lisa Ransom of McDonald’s APMEA, Ross Jackson of Visa and Tomaz Mok of McCann Erickson China.

     

    The finalists are represented by agencies from 13 countries, featuring campaigns which have run in the Asia Pacific region. Dominating the list are entries from India, Australia and New Zealand with the greatest number of finalists. Ogilvy & Mather takes the lead as a network with 27 entries, followed by 18 entries from BBDO Worldwide and 8 from Lowe & Partners.

     

    Other agency networks which saw several entries on the list such as DDB Group, JWT, Hakuhodo, McCann Worldgroup, Saatchi & Saatchi, TBWA and Y&R.

     

    “The quality of this year’s entries to APAC Effies certainly raised the standards of the competition. This is no doubt a true congregation of the best campaigns in the region. The entries that rose to the top have proven to deliver convincing and solid results, rooted in strategic creativity,” commented Jarek. “I am delighted that the industry continues to produce communication that inspires and brings results for our clients in a dynamically changing marketing and social landscape of Asia Pacific. Congratulations to all the finalists.”

     

    Winners will be announced at the Awards Gala which will be held at Four Seasons Hotel, Singapore on 10 April 2015.

    APAC Effie Awards 2015 Finalists

     

     

  • This year, the Kyoorius Advertising & Digital Awards has introduced a series of new categories that acknowledge emerging and under-recognised areas in advertising and digital communication

    Kyoorius announces call for entries for 2015 Kyoorius Advertising & Digital Awards

    By A Correspondent

     

    Entries to the 2015 Kyoorius Advertising & Digital Awards will be announced open on 2nd March 2015.

     

    This year, the Kyoorius Advertising & Digital Awards introduce a series of new categories that acknowledge emerging and under-recognised areas in advertising and digital communication. These include Branded Film Content & Entertainment, TV Cinema & Title Sequences, Show Programme Promotion, and Tactical Advertising for Press & Film. Recognizing the popularity of last year’s Design for Good category, Kyoorius has created Advertising for Good, to recognize campaigns and movements aimed at promoting social awareness.

     

    Kyoorius also revealed the jury for the 2015 Advertising & Digital Awards. These include a diverse mix of the top creative minds from international, regional and Indian agencies. Voting is always done in private, never by a show of hands, and unlike other advertising awards, all jury members gather in India to review, discuss and elect the best of the best over an intensive three-day session in Mumbai which will be open to the public.

     

    Advertising

    Jury Foreman: Nils Leonard – Chairman & Chief Creative Officer, GREY London

    Andy Greenaway – Executive Creative Director, SapientNitro APAC

    Arun Iyer – National Creative Director, Lowe Lintas & Partners

    Bobby Pawar – Director, Chief Creative Officer, Publicis South Asia

    Joji Jacob – Group Executive Creative Director, DDB Group Singapore

    Juhi Kalia – – Executive Creative Director, JWT Singapore

    Malvika Mehra – National Creative Director & Executive Vice President, GREY India

    Nik Studzinski – Executive Creative Director, Droga5

    Rajiv Rao – National Creative Director, Ogilvy & Mather India

     

    Digital

    Jury Foreman: Andy Sandoz – Creative Partner, Havas Work Club / Deputy President of D&AD

    Kunal Jeswani – Chief Executive Officer, Ogilvy & Mather India

    Melanie Clancy – Creative Director, BBDO Proximity Singapore

    Tim Doherty – Chief Creative Officer, Isobar China

    Vassilios Alexiou – Creative Partner, DARE

     

    Rajesh Kejriwal

    Rajesh Kejriwal, Founder CEO of Kyoorius, commented: “The Kyoorius Awards recognize the wealth of talent that exists in the country. Last year we were overwhelmed by the support from the creative communications and digital industries. In 2014, the Kyoorius Awards received 2131 entries across all categories. This year, we hope to see a wider participation, with many more innovative and impactful campaigns and ideas from all sizes of agencies and all corners of the country. Show us what creativity can do!”

     

  • They are introducing for the first time Youth Labs for young delegates

    Plans unveiled for 10th edition of Goafest

    By A Correspondent

     

    L-R Dr. M.G. Parameswaran-President of AAAI, Mr. Nakul Chopra- Chairman of Goafest 2015 & Vice President of Advertising Agencies Association of India (AAAI), Ajay Chandwani, Managing committee member of the Advertisement

    The Organizing Committee of Goafest 2015 recently shared the roadmap for the event to be held from April 9 – 11 at The Grand Hyatt, Bambolim. The Committee also announced key initiatives and released the first list of speakers at the event.

     

    In its 10th year, efforts are being made to make the event distinctive and grand. Nakul Chopra- Chairman of Goafest 2015 & Vice President of Advertising Agencies Association of India (AAAI) said, “It is our endeavour to make Goafest 2015 better and superior. While the Advertising Conclave will be held on Day 1; the Knowledge Seminars will be held on Day 2 & 3. There will be a Leadership Summit on 11th April, which will bring together best minds in the field of advertising, communications, marketing industry to discuss, debate, interact, offer thoughts & experiences, share ideas and questions on our industry. These programmes are augmented with a series of presentations from leaders in their respective fields and panel debates.”

     

    Chopra further added, “We are also introducing for the first time Youth Labs for young delegates. These Youth Labs will have a separate Creative Lab and Media Lab. The aim of these Youth Labs will be to provide a platform for youngsters to interact with stalwarts in the industry and get them to sharpen and hone their skills.”

     

    The Organizing Committee also released the first list of speakers for the Knowledge Seminars: Ted Lim- Chief Creative Officer, Dentsu Aegis Network Asia Pacific, Alan Moseley- President and Creative Officer, 180 Amsterdam, Neil Stewart- Head of Agency, APAC Region, Facebook, Guy Abrahams- Worldwide Strategic Marketing Officer, Zenith Optimedia and Devdutt Pattanik- Author & Mythologist.

     

    Dr. MG Parameswaran-President of AAAI said, “Goafest 2015 will have a great mix of speakers this year. Our effort is get the 2500+ participants to listen to and interact with the best, the world has to offer. As in the previous years, we will have stimulating Q&A sessions moderated by senior marketing professionals.”​

     

    For the eighth year that AAAI and The Advertising Club will come together to deliver Abbys, India’s definitive awards that celebrate creativity. Pratap Bose- President of The Advertising Club & Chairman of The Awards Governing Council (AGC), said, “The initiatives introduced last year were widely appreciated by all the stakeholders. We will continue to follow the stringent and now well accepted norms for Abbys. An exciting feature that we introduced this year is that the Campaigns that have been released till February 15, 2015, are now allowed to submit their entries at this year’s Abbys.”

     

    Continuing with the changes that were inducted in 2012 – there will be a Grand Prix for Film, Print, Radio, Outdoor, Design, Interactive Digital, Direct, Media and Integrated. This year too there will be awindow of ten days before the final judging round. During this window, shortlisted entries will be available for the entire industry to review. However, Abbys once awarded will stay awarded.