The new TVC campaign for WagonR created by Dentsu Creative Impact aims to reinforce the brand’s core proposition of SMART by taking a thought leadership stance. The TVC running on air across channels showcases the smart WagonR owner as someone who is forward looking, enterprising, has a problem solving capability along with a strong sense of responsibility.
Campaign Objective:
Strengthen the core proposition of ‘Smart’ while staying true to its leadership stance.
Campaign Idea – WagonR. For the Smarter Race
The TVC showcases the smart WagonR owner as someone who is forward looking, enterprising, has a problem solving capability along with a strong sense of responsibility. The WagonR owner is shown as creating a win-win situation in a heartwarming way for otherwise, two distinct worlds.
CreativeSpeak:
Amit Wadhwa, Branch Head, Dentsu Creative Impact –
“Being a leader brand, it becomes imperative for WagonR to build on its ideology and showcase a fresh perspective while drawing from its core of smart. With this campaign, the intent was to showcase the brand’s POV through a strong consumer insight which is relatable and has positive intent.”