MxMIndia

Category: Awards

  • 956 entries were submitted across 75 categories spanning creative, media, digital, social media, mobile, healthcare and PR

    Big Bang rewards achievers at event in Bengaluru

    By A Correspondent

     

    Ad Club Bangalore hosted the Big Bang Awards 2014 for excellence in communication and media last week at The Ritz Carlton, Bengaluru. As many as 956 entries were submitted across 75 categories spanning creative, media, digital, social media, mobile, healthcare and PR. Apart from these, clients and young professionals also participated for the coveted heads.

     

    Saatchi & Saatchi Focus Network was named Creative Agency of the Year. Maxus was the biggest winner of the night bagging awards for Media, Digital, and Social Media Agency of the year. Saatchi & Saatchi Health & Wellness was the Healthcare Agency of the Year and Aim High Consulting was the PR Agency of the Year. Infosys was awarded the Client of the Year winning across several categories.

     

    The event also featured a book release of Pavan Padaki’s Brand Vinci, a definitive book on the various facets of branding.

     

     

     

     

  • Celebrating the best of time keeping, the fifth edition brings top watch brands, glitterati and mesmerizing performance to create the biggest celebration of horology ever

    Fifth edition of Chitralekha’s Watch World Awards held in Gurgaon

    By A Correspondent

     

    Watch World from the Chitralekha Group hosted the fifth edition of the definitive roll-call show in the world of horology – The Watch World Awards recently. Hosted at The Westin, Gurgaon, in presence of luminary guests from a cross-section of the society, the awards saw eclectic watch brands winning commendations across 10 product and six market categories. These top brands were adjudged by acclaimed jurists including Antoine Simonin, Neeraj Pandey, Raghavendra Rathore and Adhiraj Singh who unanimously adjudged CARTIER Rotonde de Cartier Astrocalendaire as the ‘Watch of the Year 2014’.

     

    The event saw attendance by eclectic timekeeping brands vying for the top awards. The winners in the Marketing categories included SEIKO for their Kolkata Knight Riders IPL Campaign bagging the ‘Best Marketing Campaign in Print’ award and TITAN Edge and XYLYS picking up the award for ‘Best Marketing Campaigns on Television’. BREITLING New Bond Street, London picked the ‘Best Boutique’ award, while HUBLOT FIFA 2014 and IWC Mercedes AMG Petronas partnership was adjudicated as the ‘Best Integrated Marketing Campaign’.

     

    Mitrajit Bhattacharya

    Mitrajit Bhattacharya, President & Publisher, Chitralekha Group & Creator of Watch World Awards said, “Watch World Awards has reached a stature which the watch industry looks upto. The list of marquee brands and participating product line-up continues to grow reiterating the importance of the platform. To match the incredible watches we once again had put up an incredible jury comprising the best from across watch making, designing, sports, creative and marketing. No wonder the watches which come through this tough jury and emerge victorious stand for the best in timekeeping.”

     

  • The Young Globals is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work

    Young Globals Student Competition & Internship Program unveiled

    By A Correspondent

     

    The Global Awards has launched the Young Globals competition and internship program. The Young Globals is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work, the chance to earn the Global Award, and the experience to test drive their career in healthcare advertising.

     

    The Global Awards for the World’s Best Healthcare & Wellness Advertising created the Young Globals student competition to identify and recognize emerging creative talent from around the world and introduce them to the rewards of working in the healthcare and wellness advertising industry.

     

    “The Global Awards are dedicated to investing in the next generation of young talent. Our commitment and that of Robin Shapiro, Chairperson of the Global Awards Executive Committee and President and Chief Creative Officer for CAHG, led us to launch the Young Globals Student Competition & Internship Program, bringing students together from around the world against the backdrop of creativity. Student award-winners earn the ultimate prize, a Global Award and the chance to experience the industry firsthand through an internship opportunity,” said Michael Demetriades, Vice President/Executive Director, Global Awards.

     

    The Young Globals competition is open to all students at the university level, including portfolio centers, who are studying advertising, marketing, art, design, creative writing or similar areas of creative focus. Entrants will be given a creative brief as inspiration and the opportunity to create a speculative campaign. Students may enter either individually or as a two-person team, and should have an interest in exploring healthcare advertising as a career.

     

    This year’s creative challenge brief invites student entrants to create a compelling campaign for a leading (fictional) maker of antidepressants to raise awareness about depression and anxiety in college-aged students. Entries will be judged by the Global Awards Executive Jury of international award-winning healthcare advertising chief creative officers and executive creative directors. The Young Globals award winners will receive a Global Award, have their work showcased at this year’s award ceremony, and be given the opportunity to experience a 2-3-month internship, based on their availability, at a prominent international healthcare advertising agency.

     

    The 2014 Global Awards will celebrate award-winners at concurrent ceremonies in Sydney, Australia and New York City, US when the winners will be officially announced on November 13, 2014.

     

  • New Pencil line-up for 2015 designed to bring clarity to award levels

    D&AD to introduce Wood and Graphite additions to the Pencil family

    By A Correspondent

     

    D&AD is set to replace its In Book and Nomination Awards with two newly designed Pencils as part of an Awards-wide refresh, bringing better clarity and coherence to the existing levels.

     

    Coming into effect from the 2015 Professional Awards onwards, D&AD will award Wood and Graphite Pencils at the equivalent bronze and silver levels, bringing them into line with the Yellow, White and Black Pencil structure. The new Pencils are designed by Turner Duckworth and will be incorporated across all of D&AD’s Award programmes, including the New Blood Awards and the new Next series of Awards, launched earlier this year.

     

    The new line-up is as follows:

    :: Wood Pencil (formerly In Book): Our equivalent to a bronze award. The best in advertising and design from the year, worthy of a place in the D&AD Annual.
    :: Graphite Pencil (formerly Nomination): Our equivalent to a silver award. Standout work, beautifully executed with an original and inspiring idea at its core.
    :: Yellow Pencil: The iconic D&AD Yellow Pencil, awarded only to the most outstanding work that achieves true creative excellence.
    :: White Pencil: Awarded to Yellow Pencil-worthy work that demonstrates the power to affect real and positive change in the world through creative thinking.
    :: Black Pencil: The ultimate creative accolade, reserved for work that is ground- breaking in its field. Only a handful of Black Pencils are awarded each year, if any.

     

    In addition to the two existing special Awards:

    :: Most Awarded: Presented to the top advertising agencies, design studios, production companies and clients of the year. This award is calculated using a weighted system with points awarded for each Pencil won.
    :: President’s Award: A golden Pencil awarded for an outstanding contribution to the creative industries, as selected by the D&AD President.

     

    Tim Lindsay, Chief Executive at D&AD, explains the changes: “The D&AD Pencil is a universal icon that resonates across our industry as the pinnacle of creative achievement. D&AD is renowned for being the toughest, most rigorous show around, yet In Book and Nomination, as awards, are often undervalued or simply misunderstood. So we set out to rectify this, but without handing out more awards and without compromising our existing Pencils.

     

    “We wanted to make things clearer, but stubbornly, not by adopting the same system as everyone else, for the very good reason that we’re D&AD. We like to be a bit different. It wouldn’t feel right to revert to convention, with our twin icons, Yellow and Black, already sitting outside of it.

     

    “Admittedly, finding a satisfactory solution hasn’t been easy. But our new Wood and Graphite Pencils strike the perfect balance of being instantly recognisable and achieving that degree of clarity, but with a D&AD twist.”

     

  • The council provides Facebook with invaluable perspectives and ideas to better engage and educate the global creative community

    Ad Club invites Facebook’s Mark D’Arcy to speak

    By A Correspondent

     

    The Advertising Club is organizing an evening meet with Mark D’Arcy, Chief Creative Officer, Facebook Creative Shop on Tuesday, 28th October, 2014 at 6.30 pm.

     

    Mark D’Arcy is the VP, Chief Creative Officer of the Facebook Creative Shop. In this role, he leads a team of creative strategists tasked with creating and building ideas that transform how the world’s largest and most innovative marketers use Facebook to drive business growth.

     

    After two decades working as a writer and Chief Creative Officer in advertising and media, Mark joined Facebook in 2011 to better explore the creative potential of the Facebook platform.

     

    As part of this effort, last year he founded the Facebook Creative Council. Comprised of some of the most highly regarded and influential creative voices in the world. The council provides Facebook with invaluable perspectives and ideas to better engage and educate the global creative community, identify and celebrate breakthrough work and influence how Facebook develops to be an even richer and more engaging place to connect brands with the people they serve.

     

    Prior to joining Facebook Mark spent seven years at Time Warner in New York, as Chief Creative Officer of its Global Media Group. Here he co-developed the first truly creative media arts practice within a global media company designed to better leverage the company’s extensive television, film, print and digital assets for its key marketing partners.

     

    Mark has been widely recognized for his creativity and leadership in the creative industries and regularly speaks all around the world on the subject of creativity in social media, the transformation of marketing, the communication arts and the role and purpose of brands in society. Mark has served as a juror on numerous international awards shows including the CLIO Awards, LIA Awards, The International ANDY Awards and in 2013 served on the inaugural Innovations Lions jury at the Cannes Lions Awards.

     

  • KS Chakravarthy (Chax), Vikram Gaikwad, Raj Kamble, Josy Paul, Bobby Pawar Arun Iyer, Malvika Mehra, Rahul Mathew and Ashish Chakravarty comprised the Envies jury

    Second edition of Ogilvy’s Envy Awards on Nov 3

    By A Correspondent

     

    It is not a jamboree of 150 judges who may or may not be capable of identifying the best ideas.” No marks for guessing who these words from Ogilvy South Asia Executive Chairman & Creative Director Piyush Pandey are directed at. Mr Pandey’s agency has stayed from participating in the last two editions of the Abby awards held at the annual Goafest conference. But that hasn’t prevented Ogilvy from participating in a slew of international shows and the homegrown Kyoorius Awards.

     

    And then there are the Envies, the in house creative awards of Ogilvy & Mather India whose second edition will happen on Tuesday, November 3. The evening will see awards handed out to 25 pieces of work from the entire body of work that Ogilvy India produces in a year. A jury comprising non-Ogilvy creative biggies poured over the entries. KS Chakravarthy (Chax), Vikram Gaikwad, Raj Kamble, Josy Paul, Bobby Pawar, Arun Iyer, Malvika Mehra, Rahul Mathew and Ashish Chakravarty comprised the jury.

     

    Said Mr Pandey in a statement: “The Envies are rewards where we raise the bar beyond any other standard in the industry. 25 best pieces of work are awarded regardless of category and media. There is no easy way out.  Stalwarts from the best creative team measure up against each other with the sole purpose to raise our standards so that we deliver even better to our clients in the year ahead. And these are truly unique because a set of the best minds from the industry judge the entire body of work together. It is not a jamboree of 150 judges who may or may not be capable of identifying the best ideas.”

     

    Hmmmm.

     

  • The awards bring together the biggest names from the business and design fraternities in celebration of design that creates value

    Designomics Awards 2014 ready for India showdown

    By A Correspondent

     

    Into its fourth year‚ Designomics Awards is scheduled to be held at the Taj Lands End, Mumbai on November 15th from 3pm onwards. The awards bring together the biggest names from the business and design fraternities in celebration of design that creates value.

     

    The awards ceremonypromises to be an exciting evening with awards being presented in over 20 categories to businesses of diverse scales and across a wide-range of industries. Some of the popular categories include strategic brand identity, digital & social media innovation and integrated design projects, the past winners include Tanishq by Tata, HUL’s Vaseline, Kingfisher and Whirlpool Icemagic.

     

    Designomics is an initiative that was setup to raise awareness of the power of design to enable businesses to enhance productivity and processes. Designomics embarked on its journey with an eponymous show on Bloomberg, which featured top industrialists who believed in the power of design and had used design tocreate successful businesses. Some of the stalwarts interviewed include Anand Mahindra (MD – Mahindra & Mahindra), Kumarmangalam Birla (Chairman – Aditya Birla Group) and Kishore Biyani (CEO – Future Group).

     

    Over the years Designomics has gained recognition and momentum thanks to affiliations and endorsements from prominent organizations, such as the India Design Council, National Institute of Design (NID) and the World Marketing Congress. One of the key reasons that the Designomics Awards have gained the credibility that they have has been due to the eminent panel of judges that adjudicate the case studies. The panel this year comprises: Abhijit Bansod – Founder and Creative Director – Studio ABD; AjaiChowdhry – Chairman & CEO – HCL Infosystems Ltd.; Anthony Lopez – Founder and CEO – Lopez Design; Ashish Mishra – Managing Director – Interbrand India;Bhaskar Das – CEO – Zee Group; BhupalRamnathkar – Founder and Managing Director – Umbrella Design; Dr. B.K. Chakravarthy – Professor – IDC IIT Bombay;DeepaliNaair – Chief Marketing O­icer – Club Mahindra Hospitality;Ektaa Aggarwal – Creative Director – Landor Associates;LatikaKhosla – Founder Director – Freedom Tree Design; Mahesh Murthy – Founder – Pinstorm; MayankRuia – Director – Residential Business – The Phoenix Mills Ltd.; Neha Harlalka – Founder – NH1 Design; Neil Foley – Founder – Neil Foley Designs;Pradyumna Vyas – Director – National Institute of Design;PramitiMadhavji – Editor-in-Chief – Elle Décor India; Ram Gudipati – Founder and Managing Director – Brand Harvest Consultancy; RanjanaDani – Professor – H.O.D. Graphic Design – MIT Institute of Design;ShekharBadve – Founder Director: Strategy & Marketing – Lokus Design Pvt Ltd; Shital Mehta – CEO – Pantaloons; Suresh Sethi – Vice President, Global Consumer Design Asia – Whirlpool Corporation; and Tania Singh Khosla – Founder and Design Director – TSK design.

     

  • The D&AD-backed Kyoorius Advertising, Digital and Design awards are announced. The 2014 Annual were launched with a gathering of creative and assorted media hands on Thursday evening

    Kyoorius announce ad awards on May 29, 2015. Designyatra September 10-12

    By A Correspondent

     

    Aagey, aagey dekho hota hai kya.” These were the famous first words from Rajesh Kejriwal when asked by host Suresh Venkat on how he plans to better the act after Kyoorius stormed the advertising awards scene this year. Mr Kejriwal is aware that all eyes are on how he would better the 2014 act next year. And he did that by announcing dates for the advertising, digital and design awards for 2015 at a gathering of creative and assorted media hands in Mumbai on Thursday evening.

     

    The Advertising and Digital Awards will happen on May 29, 2015 and the Call for Entries will go up on March 2 with entries closing on April 10. In the case of the Design Awards, the Awards Night will be September 12, the last day of the Kyoorius Designyatra and the Call for Entries will go up on May 4 and entries will close on June 5.

     

    All the Awards will continue to be backed by D&AD and the entry and jury processes followed will be that of D&AD.

     

    Meanwhile, along with the announcement of 2015 dates, Kyoorius also released the Annual featuring Black and Blue Elephant winning entries along with all in-book winners from the 2014 edition of the awards. Some 4000 copies of the Annual will be distributed corporates, creatives and all the art and design colleges and institutions in the country to “help stimulate future talent”.

     

    Tim Lindsay

    Said Tim Lindsay, CEO of D&AD, in a statement: “We approach the second Kyoorius Awards supported by D&AD with great optimism concerning the positive impact on the creative community in India. D&AD and Kyoorius are both dedicated to inspiring, celebrating and nurturing the next generation of creative talent – vital for the future health of our industry.”

     

    Details on Kyoorius Awards 2015: http://awards.kyoorius.com/images/KyooriusAwards_Categories_2015.pdf

     

     

  • Indian creativity will be well represented with six creatives, including one jury foreman

    Piyush Pandey, others on D&AD jury for 53rd Annual Professional Awards

    By A Correspondent

     

    D&AD has revealed the global line-up of creatives set to take part in the 53rd edition of its Professional Awards.

     

    In keeping with tradition, the D&AD Awards will be judged by some of the international creative communities’ highest profile members. They include: Eric Kallman, Executive Creative Director at Goodby, Silverstein & Partners (Integrated & Innovative Marketing); Rei Inamoto, Chief Creative Officer at AKQA New York (Mobile Marketing); Harriet Devoy, Creative Director at Apple Europe (Branding); PJ Pereira, Chief Creative Officer at Pereira & O’Dell (Digital Marketing); Jonathan Kneebone, Co-Creative Director at The Glue Society (Film Advertising Crafts).

     

    Following a hugely successful 2014, which saw Indian agencies pick up 25 awards, Indian creativity will be well represented with six creatives, including one jury foreman: Jury Foreman: Piyush Pandey, Executive Chairman and Creative Director at Ogilvy & Mather Mumbai (Press Advertising); Meera Sharath Chandra, Founder & Chief Creative Officer at Tigress Tigress (Digital Advertising); Preeti Vyas, CEO at Vyas Giannetti Creative (Crafts for Advertising); Senthil Kumar, Executive Creative Director at JWT Bangalore (Film Advertising); Sonal Dabral, Chief Executive Creative at DDB Mudra Group (Outdoor Advertising); Ektaa Aggarwal, Creative Director at Landor Associates Mumbai (Branding);

     

    For 2015, a new category has been introduced for Branded Film Content & Entertainment. First appearing in 2011 as a sub-category, TV, film, online and documentaries will now be judged by a standalone jury, in addition to a new tactical sub-category.

     

    To celebrate those pushing the boundaries of technology, innovation sub-categories have been added to Packaging Design, Product Design and Radio Advertising. Innovation in media is also recognised through the revamped Integrated & Innovative Media category.

     

    TV & Cinema Advertising category has been renamed to Film Advertising and features a new Tactical sub-category for film advertising. There is a new sub-category Casting for Film Advertising introduced within Film Advertising Crafts and, following its successful re-addition at the 2014 Awards, there are two new sub-categories introduced within Music Videos: Direction and Production Design.

     

    Tim Lindsay

    Tim Lindsay, Chief Executive at D&AD, commented, “The role of creativity and the value of design in our society has never been greater. Whether as vehicle for social change, enriching quality of life or finding the means to do well by doing good, we’ve seen some truly impressive innovation from across the advertising and design industries in recent years as boundaries are pushed and limits tested. After a remarkable 2014, we’re all looking forward to seeing what 2015 brings in the field of creative excellence.”

     

  • – CE0, Publicis South Asia & Vice President of The Advertising Agencies Association of India (AAAI) will be the Chairman of Goafest 2015

    Dates for Goafest 2015 announced

    By A Correspondent

     

    Nakul Chopra
    Pratap Bose

    The Organizing Committee of Goafest 2015 have announced the dates of the event.Goafest 2015 will be held on April 9th, 10th and 11th. The venue will be Grand Hyatt, Bambolim and the event will be open for all the delegates on all the three days. The ABBYs will also be held on all the three days.

     

    The Committee also announced that Nakul Chopra- CE0, Publicis South Asia & Vice President of The Advertising Agencies Association of India (AAAI) will be the Chairman of Goafest 2015 and Pratap Bose- President of The Advertising Club will be the Chairman of the Awards Governing Council.

     

    Goafest 2015 will be in its 10th edition and this is the 8th year that AAAI and The Advertising Club will come together to deliver ABBYs, India’s definitive awards that celebrate creativity.

     

  • Veteran mediaperson Ramesh Narayan was part of the Indian delegation at Digi Asia 2014 held in Taiwan from November 11-14. His report on the takeaways for India from the event

    Ramesh Narayan: Takeaways from DigiAsia 2014

    By Ramesh Narayan

     

    Taiwan has always been at the cutting edge of technology, and Stan Shih the founder and Chairman of Acer is someone who can claim to be the father of the now-humble calculator and the desktop PC. The venerable icon of the computing era was a great choice to kick off Digi Asia, the new title curated by the Asian Federation of Advertising Associations (AFAA) in Taipei on November 12, 2014.

     

    So what were the key takeaways from this conference?

     

    While technology is something that has heralded awesome change in our lives, we seem to have arrived at a stage where we are no more limited by it. If at all we are only limited by our own imagination. The era of hi-tech is giving way to the era of hi-touch. It’s more about the user. What she does, what she wants, where she wants it and how she likes it. Yes, even the logo of Digi Asia used the words ‘technology” and “humanity” in it signaling the complete shift from tech to decoding the user.

     

    The smartphone is where the future wars for marketshare and mindshare will be fought. And the terrifying thing is that the future is today. Gone are the days of predicting trends. These are days of digital tracking and exhaustive analytics in real time. Research, as we know it. is being comprehensively re-defined. Large corporates already have war-rooms with multiple screens tracking online chatter, analysing it and feeding it to relevant stakeholders for immediate action. The brave young world populated by younger Asians, and definitely younger Indians are a whole new breed and legacy managers couldn’t even begin understanding their minds. The best they can do is set up ecosystems that encourage the younger team members to think freely, experiment and come up with solutions that would resonate with their own age groups in the market.

     

    Life as we know it, even in India will really change once less expensive smartphones flood the market and more efficient data platforms are put into place. Both these are not wistful propositions but very real possibilities in the next 12-18 months. Then it will be time to apply every digital learning to tap into the enormous changes that will be felt all across the Indian market. And that means the savvy marketer is already putting in place her strategy to cope with all this disruption.

     

    There will be dramatic consumer shifts both from PC to Mobile, or in our case, straight onto mobile. There will also be a move from TV to Online Videos. Advertisers would need to move from Display to Native and Online video content along with cross-format, cross-device offerings. And Data-Driven Programmatic Buying could well be the order of the day. And of course what India’s Neeraj Roy said about planning for the transactional economy was well appreciated.

     

    And finally, while content will rule, the enabler of content will necessarily be the power behind the throne. Yes, creativity will be more in demand that ever before. Creative thinking that creates content fine-tuned for the digital medium, not adapted from traditional media. And this creativity cannot stop with creating ideas that garner awareness and induce sales in the immediate term. It must dare to innovate in a manner that keeps the customer excited and engaged while carefully eliminating complexity out of the innovative matrix.

     

    So let’s look forward to a breed of mavericks who discard old rules with the disdain they deserve. Who become the choreographers of the narrative spaces for brands and who are given the time to indulge in personal social responsibility (PSR) that create ideas that are genuinely useful to their consumers.

     

    Veteran mediaperson Ramesh Narayan was part of the Indian delegation at Digi Asia 2014 held in Taiwan from November 11-14.  This report appeared in ‘dna of brands’ issue dated November 17, 2014.

     

  • The DMA Echo awards are ranked among the oldest and most revered effectiveness awards on the international marketing calendar

    OgilvyOne shines for India at DMA Echo Awards

    By A Correspondent

     

    At a gala ceremony held in San Diego on October 28, India’s OgilvyOneheld its head high as it bagged 4 DMA Echo awards (1 silver, 3 bronze) of the 9 metals that came India’s way. The DMA Echo awards are ranked among the oldest and most revered effectiveness awards on the international marketing calendar.

     

    An elated Vikram Menon, President and Country head, OgilvyOne India said, “This is wonderful not only for OgilvyOne but for India. What’s most delightful is that the wins have come for exciting work on some of our biggest clients – DuPont, Vodafone, Unilever and American Express. And we owe a large part of these wins to them.”

     

    Burzin Mehta, Sr Creative Director, OgilvyOne, Mumbai said, “An Echo win is extra special because of the rigorous nature of judging and the caliber of its international jury comprising marketing experts, clients and creative gurus. Few things are as rewarding as recognition from clients and peers alike.”