MxMIndia

Category: ADVERTISING

  • Publicis India has been tasked to strategize and execute a forward-thinking communication plan

    Truebil assigns its creative mandate to Publicis India

    By A Correspondent

     

    Truebil, a Mumbai based auto-tech company catering to the pre-owned car market space, has appointed Publicis India to manage its creative mandate. Won after a competitive multi-agency pitch, Publicis India has been tasked to strategize and execute a forward-thinking communication plan that would pitch Truebil as a solutions provider with a difference.

     

    On appointing Publicis India as its creative partner, Shubh Bansal – Co-Founder, Truebil said: “Truebil’s core principles of trust, transparency and high quality are the exact values we wanted in our branding partner. Being a start-up, we have different needs and aspirations that a lot of agencies may not understand. But, after weeks of research and numerous meetings we narrowed down on one of the biggest names in advertising, Publicis India. With Publicis, we knew we had found the ideal partner because of their enthusiasm to work with young brands such as ours along with their years of expertise in the automobile industry.”

     

    On winning the mandate, Suraj Pombra, EVP, Publicis India added: “Truebil might sound like yet another car sale brand. But when we met them, we were infected by their unique point of view, purpose and ambition, which we know will power them onto quick and large successes. We’re very fortunate that they’ve chosen Publicis as their brand partners. For us agency folk who are accustomed to the big-client, big-brand universe, partnering with passionate start-ups like Truebil is a refreshing and challenging experience. While we’ll bring all our experience and expertise to bear on the tasks at hand, we equally look forward to learning from what is a delightful and enthusiastic bunch of people at Truebil.”

     

     

  • The overall theme for the year is rallying around the thought of ‘For The Love of Advertising’

    Big Bang Awards to now focus on Advertising and Media & Wellness

    By A Correspondent

     

    The Advertising Club Bangalore has now split the Big Bang Awards into two parts to bring more focus and have key takeaways for the fraternity at large.

     

    Big Bang Awards I event which is scheduled for September 20 and is exclusively for creative work. The entries are open online and the last date for entries has been extended to August 15, 2019.

     

    Big Bang Awards II is devoted to media and wellness and will be held on November 15. Both the events will be held in Bengaluru.

     

    Said Malavika Harita, Chairperson of The Big Bang Awards Committee: “This year we re-examined all the award categories to give the communication for specialised verticals like automotive, realty, consumer goods, social impact, their due. Digital communication is a part of every category. We have also rationalised the number of categories based on market trends. We have expert judges from all over the country and abroad and are very proud of the fact that for the last seven years our entire process from entry submission to judging is online ensuring a fair, impartial process.”

     

    Speaking about the awards, Arvind Kumar, Executive Director, Ad Club Bangalore, said: “The decision to split the awards in to two events was prompted by the fact that Creative & Media have emerged as the two pillars of our industry and healthcare is a fast growing segment. We believe that two separate events will give the two core aspects of our business, the right focus”.

     

     

  • The forecast in Feb was for AdEx to grow by 16.4%, it has now been revised downwards to 13.4%

    Drop in TV AdEx leads Madison to revise 2019 forecast

     

    By A Correspondent

    The Pitch Madison Advertising Outlook Report 2019 has revised its forecast for AdEx 2019 downwards, mainly due to a drop in TV Adex in Quarter1 2019. According to the Original Report, released in February 2019 Adex was forecast to grow by 16.4%, but the it has now beeing revised  downwards to 13.4%. By medium, the revised forecast stands as follows:

      Original Revised
    Medium Original Growth Forecast 2019 (%) Original Share of Media (%) Revised Growth Forecast 2019 (%) Revised Share of Media (%)
    Television 18.0 39.0 11.2 38.0
    Print 5.0 29.0 5.0 30.0
    Digital 33.4 22.0 33.4 23.0
    Radio 12.0 3.0 12.0 3.5
    Outdoor 11.4 5.0 5.0 5.0
    Cinema 30.0 1.5 30.0 1.5
    TOTAL 16.4 100.0 13.4 100.0

     

    Whilst there is no change in the growth forecast for Digital, Radio and Cinema, there is a downward revision for Television and Outdoor, which has led to an overall downward forecast of AdEx for 2019. The major reason for the drop in Television AdEx is the drop faced in the first quarter (January – March 2019), because of the NTO order, which caused chaos in the Television market and led BARC to issue an advisory, not to use Ratings because of major changes in availability of channels.

    Another major reason that resulted in the drop in Television AdEx was the ill-fated decision of major networks to remove their Free-to-Air (FTA) channels from DD FreeDish. This led to a loss of 275 GRPs per week in the Hindi GEC + Movies market. New FTA channels that emerged could not make up the viewership enjoyed by the established FTA channels like Zee Anmol, Star Utsav, Star Bharat, Sony Pal, Colors Rishtey, etc. A few new FTA channels did emerge like Dangal, Enter 10, etc. but these could not make up the GRP loss. As a result for the first time in many years the first quarter of 2019 saw a de-growth of -5%% in Television Adex. In Quarter2 TV Adex recovered on the back of Parliamentary Elections, IPL and World Cup. We expect Quarter3 also to be reasonably strong on the back of the festive season, but we expect a softening in Quarter4.

     

    The Pitch Madison Advertising Outlook Revised Forecast by Media is as follows:

    Rs. in Crores

    Medium Original Forecast 2019 Revised Forecast 2019
    Television 27649 26050
    Print 20429 20429
    Digital 15612 15612
    Radio 2401 2401
    Outdoor 3750 3533
    Cinema 1047 1047
    TOTAL 70888 69073

     

    Said Sam Balsara, Chairman, Madison World, “It appears that the Consumer is looking for reasons to not spend or delay his spending. At a time like this Advertisers should not lose faith in Advertising, and use it aggressively but effectively to protect their Share.”

  • The annual award, which carries a prize of Rs 2 lakh, was established in the memory of veteran journalist Prem Bhatia, who was well-known for his political reporting and far sightedness.

    Rajdeep Sardesai presented Prem Bhatia Award for political reporting

    By A Correspondent

     

    Senior journalist and India Today TV Consulting Editor Rajdeep Sardesai has been awarded the 2019 Prem Bhatia Award for Outstanding Political Reporting, in an event held in New Delhi on Sunday, August 11.

     

    The annual award, which carries a prize of Rs 2 lakh, was established in the memory of veteran journalist Prem Bhatia, who was well-known for his political reporting and far sightedness. Every year, two awards are given to distinguished journalists in the fields of political and environmental reporting.

     

    Sardesai has been the recipient of many awards in the past, including the Padma Shri (2008), the Ramnath Goenka award for Journalist of the Year (2007) and the International Broadcasters’ Award for his coverage of the 2002 Gujarat riots and many more.

     

    On winning the award, Sardesai said: “I am delighted to receive an award which is for, of, and by journalists and is widely regarded as one of the most credible awards in Indian journalism. The award is a recognition of not just an individual but of a wonderful team at India Today which worked tirelessly while offering the best election coverage of the 2019 general elections”.

     

     

     

  • The agency has announced key leadership changes across the country

    Isobar India announces key elevations and leadership changes across India

    By A Correspondent

     

    Anadi Sah

    Isobar India has announced key elevations and leadership changes. Anadi Sah has been promoted to Executive Creative Director, in addition to his current role of Lead Innovation, Technology and Creative. As part of this new mandate, Sah will now spearhead Isobar’s Innovation and Creative Unit at a national level along with Anish Varghese, Chief Creative Officer, Isobar India.

     

    Himanshu Arora

    Himanshu Arora, Business Head Gurgaon will now be Associate Vice President, incharge of the agency’s business for North region. And Aakriti Sinha, currently  Director, Social Media, will now be National Head for Isobar’s Social Media Practice and will be responsible for scaling up the agency’s social media solutions.

     

     

     

    Madhura Ranade

    Madhura Ranade, Director, Business will take charge as Head – Branded Content & Partnerships, Isobar’s new service offering.

     

     

     

     

    Shamsuddin Jasani

    Said Shamsuddin Jasani, Group MD, Isobar South Asia on the appointments: “ We are preparing for the next stage of growth for Isobar India. We have identified the leaders of Isobar who will work with us to take the agency  to greater heights. Anadi, Himanshu, Madhura, and Aakriti have played an important role in developing the vision and leadership needed to shape our business and brand strategy across our creative, marketing and technology functions. Their promotions will ensure we continue to power our India agenda and drive excellence in our experience-led transformation proposition.”

     

     

  • She was previously heading Dentsu’s retail division before joining Madison

    Arti Singh joins Madison Retail Paradigm as VP

    By A Correspondent

     

    Arti Singh

    Madison World has announced a senior level appointment of Arti Singh as Vice President of its retail unit – Madison Retail Paradigm, based in Mumbai

     

    Said Vikram Sakhuja, Partner & Group CEO Madison Media & OOH: “Media has now become a force at the point of retail more than ever before, be it in the online or physical world. We are therefore extremely excited to have Arti join the Madison Team to lead MRP in unleashing innovation at the coal face.”

     

    Added Singh, on her appointment: “I am happy and delighted to be a part of the Madison World. Coming from retail design, strategy and shoppers marketing background I look forward to grow the brand MRP with my years of experience and expertise in the field.” Before joining Madison, Singh was heading Dentsu’s retail division.

     

     

  • This is achieved through an AR app that comes in-built with limited edition Lava Mobiles

    Dentsu Webchutney and Lava Mobiles pay touching tribute to martyrs

    By A Correspondent

     

    Lava Mobiles and Dentsu Webchutney have launched an initiative titled ‘The Homecoming Project’. The initiative reimagines India Gate and places the name of all 74, 187 martyrs on it. This is achieved through an AR app that comes in-built with limited edition Lava Mobiles.

     

    Commenting on the innovation, Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney said:, “Technology is enabling us to reimagine the world we live in. Today, there are no limitations. This idea is not just a triumph of technology, but also a win for each Indian. We are welcoming and honouring our heroes and making an iconic monument even more iconic. India Gate holds a special place in our hearts. And with this drive, we are making it even more special. Lava takes a lot of pride in being Indian and this campaign strengthens their positioning as a brand that is proudly Indian.”

     

    Added Vishal Sagar, Creative Director, Dentsu Webchutney: “This is a project that has a lot of emotional and historic value for us. The fact that we could create something to remind the future generations of our glorious past gives me immense joy. It is more than a campaign idea for us. It is history in the making.”

     

     

  • The Linus Adventures will be an in-residence consulting service

    Exclusive: Sunil Lulla turns entrepreneur. Sets up ‘The Linus Adventures’

    By A Correspondent

    Sunil Lulla

    Veteran mediaperson Sunil Lulla has caught the entrepreneurial bug. After being professionally employed for 35 years, he is now turning entrepreneur with and in-residence consulting service called The Linus Adventures.

     

    Lulla has moved on from Balaji Telefilms where he has been Group CEO from last year. The Linus Adventures, Lulla informed MxMIndia, is about growing businesses, building brands and enabling cultures, engaging with promoters and CXOs, directly in the consumer, digital and content domain. Meanwhile, he is also looking to spearhead some “interesting content initiatives” on the digital front.

     

    So why the name Linus Adventures? Well, Linus is Sunil spelt the other way around. It is also Lulla’s running moniker (Lulla is a keen marathoner).

     

    An MBA from SP Jain Institute, Lulla has spent long and successful years in advertising and broadcast. And some in digital. He spent 11 years in JWT in India, China and Taiwan, three years at HMV (now Saregama), three years at MTV India which he turned around, a year at Diageo, two years at Indya.com, three years at Sony Entertainment and then eight years as CEO and MD of the Times Television Network. Later he spent nearly four years as CMD of Grey Group India before making the switch to Balaji.

     

    According to information received, a few clients have already signed on, and a few are going to do it soon.

     

  • As Virat Kohli crosses another milestone, we track his rise and rise via Amul ads

    Utterly Butterly Kohli-cious

    Virat, first batsman to 20K international runs in a single decade! – Aug’ 19

     

     

    India Kivictorious!
    Virat’s team on a roll! – (Jan’ 19)

     

    Virogershka!
    Virat & Anushka pose with Federer at the Aus Open!- (Jan’ 19)

     

    He’s Virat his weight in gold!
    Kohli second fastest to 25th test ton! – (Dec’ 18)

     

    Viratuoso performance!
    Kohli’s solo master class in batsmanship!- (Aug’ 18)

     

    Ball swing hoga ki balla?
    Keenly contested India-England series begins… as Virat Kohli takes on James Anderson. – (July’ 18)

     

    Kohli wax the ball!
    Virat’s statue now in Madame Tussaud’s Delhi museum! – (June’ 18)

     

    Sau many records for Virat!
    Kohli scores century after century as captain! (Nov’17)

     

    Virat’s Amessing achievement !
    Indian cricket captain has higher brand value than Argentinian football star! – (Oct’ 17)

     

    Virat's Kohling the shots?
    When will Indian cricket coach be announced?- July’17

     

    TRUMPED UP CHARGES AGAINST VIRAT!
    Aussie media compares Indian skipper to US President.- March’17

     

    India's most engaging couple!
    Anushka-Virat ..will they-won’t they? – Dec’16

     

    Team 1ndia!
    Virat Kohli receives ICC test championship mace!

     

    Kohlissal achievement!
    Virat’s incredible four IPL tons!

     

    When V are together !
    The AB/Virat ‘jugalbandi’ fires consistently for RCB!

     

    KOHLI KE PEECHE KAUN HAI?
    Super Virat’s single-handed success! – March’16

     

    KOHLi-PEEli ANUSHKA KO BLAME MAT KARO !
    Virat’s failure being linked to love life ! – Aug’14

     

    Kohli-peeli jaasti bhav mat kha!
    Virat Kohli abuses fans of Mumbai India

     

    Gaali Cricket!
    On field spat between Virat Kohli & Gautam Gambhir in IPL April’13

     

     

  • Mahajan joins BBDO from Lowe Lintas where he was Executive Director, and Dasgupta was last with ADK Fortune as National Creative Director

    BBDO appoints Nikhil Mahajan & Akashneel Dasgupta to lead Delhi ops

    By A Correspondent

     

    BBDO strengthens its India leadership team by appointing Nikhil Mahajan as General Manager for the Delhi office and Akashneel Dasgupta, who as Chief Creative Officer. Mahajan has also been appointed Chief Growth Officer for BBDO in India.

     

    Mahajan joins BBDO from Lowe Lintas where he was Executive Director, and Dasgupta was last with ADK Fortune as National Creative Director.

     

    Commenting on Mahajan and Dasgupta’s appointment, Josy Paul, Chairman and CCO BBDO India, said: “Nikhil and Akashneel are natural born seekers. Nikhil is highly talented, with strong business acumen and an eye for creative storytelling, given his background in music and songwriting. And Akashneel is a creative enthusiast who is deeply rooted in the nuances of mass India. They speak the language of Gen Z and represent where advertising and marketing is going. Along with our young diverse talent at BBDO, we firmly believe they will create greater value for our clients as they push the industry forward.”

     

    Added Suraja Kishore CEO, BBDO India: “At BBDO we believe the future of advertising is ours to shape, and in Nikhil and Akash, we have discovered co-creators for our exciting new chapter. From the first meeting, Nikhil came across as someone who has a compelling drive and responsibility to do what he can to shape the future. Akash on the other hand impressed us with his ability to imagine and execute a future that he envisions. Together, they will help take our business to great new heights, as well as for our clients.”

     

     

  • The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio

    Dentsu X, Amnet launch programmatic audio campaign for AMFI

    By A Correspondent

     

    Dentsu X has joined hands with the group’s programmatic expert Amnet to launch the In-Read Audio campaign for the Association of Mutual Funds in India (AMFI). The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio, a digital audio advertising platform, to raise awareness on mutual fund investments in India.

     

    “Listening to music is a very personal and immersive experience. An advertisement which violates that space, can have a jarring impact on the listener. On the other hand, while listening to audio podcasts / news, a user is more open to receiving other information, if they are targeted correctly. Programmatic audio on non-music platforms helped us do exactly that – reach the right audience in the right frame of mind. The results are encouraging and have strengthened our belief in programmatic audio. We look forward to leverage this further,” comments Punit Dharamsi, Vice President – Marketing & Investor Education, Association of Mutual Funds in India (AMFI).

     

    Commenting on the campaign, Divya Karani, CEO, Dentsu X said: Dentsu X believes in the power of experience over mere exposure. We design consumer-centric experiences basis data-driven insights. The growth in voice marketing in India is a testament to our consumers’ comfort and preference with auditory media. Harnessing the power of audio with programmatic, we took an innovative approach of embedding digital audio within our messaging on news partner platforms. This really paid off, with very encouraging results, proving the success of combining sensory cues strategically.”

     

    Added Salil Shanker, Chief Operating Officer, Amnet India: “Digital audio advertising in India is still very nascent.  It has the potential to help brands and marketers grow when used with new-age voice assistant devices like Google assistant and Amazon Echo. With Rappio, we are bringing this innovation of Programmatic Audio by personalising brand messages for a viewer which will be delivered at the right time and place via audio content, programmatically.”

     

     

  • The media and entertainment industry in India likely to reach INR 3.07 trillion by FY24, notes the report

    M&E CAGR of 11.5 per cent over FY15-FY19: KPMG

     

    By A Correspondent

     

    The M&E industry in India posted a solid growth of 13 per cent during FY19 to reach a size of INR 1631 billion with a CAGR of 11.5 per cent over FY15-FY19. KPMG India launched the 11th edition of its Media and Entertainment (M&E) report titled ‘India’s Digital Future: Mass of Niches’.  Digital has been a recurring theme across all segments of M&E causing disruption in TV and print and fueling growth in digital advertising and gaming. The digital market is poised to become the second largest segment in India after TV, and also attract the maximum advertising spend by FY22.

     

    The report examines the evolution of India’s digital demography to 2030. It also covers the industry’s performance across segments, along with the key underlying themes and growth drivers.

     

    The study notes that there are favourable factors for both digital access (smartphone penetration and low data costs) and content supply (investments in original and regional digital content), which together will continue to drive up online consumption. The investments in regional content is an outcome of the growing importance of regional language markets in India, which is another key theme of the report this year. With the digital migration of English-speaking audiences almost complete, most new users coming online – and there are expected to be 500mn of them by 2030 – will access the internet in a local language.

     

    The 500mn new users by 2030 present digital businesses with an unparalleled market opportunity but not without some complexity. Segmentation will become important as the market evolves into a mass of niches. The report examines major consumer archetypes that together provide a framework to better understand the socio-economic profile as well as media and entertainment consumption patterns and preferences of the projected billion internet users.

     

    Said Girish Menon, Partner & Head Media & Entertainment, KPMG in India: “The theme of the report this year is India’s digital future – and although the term ‘digital revolution’ has become somewhat of a cliché, there can be no other way to explain the extent of digital integration in our lives today. With no major constraining factors, digital is expected to be a dominant force going forward and in FY23, it is likely to be the second largest segment after TV and attract the highest marketing spend among all media formats. In 2019, as digital behaviour evolves, there seems to be a growing consensus that in the future, subscription models will have a greater role in monetisation of digital platforms. Further, evolving technologies are also presenting opportunities for companies in the media and entertainment industry to achieve greater operational efficiencies.”

     

    Added Menon: “In the coming years, it will be hard to ignore the pessimistic signals emerging from global economies but they will not have long term impacts on the industry and are unlikely to alter the strong fundamentals and momentum of M&E consumption, especially digital, in India. As an industry, we will remain upbeat on the prospects for both.”

     

    Said Satya Easwaran, Partner & Head Technology, Media and Telecom, KPMG in India: “By 2030, we estimate that there will be a billion people in India who are connected to the internet. Our initial hypothesis is that the user will primarily be a non-English speaking, mobile phone user, from a developed rural area/ non-metro urban setting who is increasingly willing to pay for content online. But why is the profile of India’s digital demography relevant? The digital disruption has forced a pivot of business models in media and entertainment from an erstwhile B2B2C model to a D2C one. And therefore, segmentation and demographic, psychographic and behavioral profiling will all become increasingly important, as they have historically been in other consumer businesses.”

     

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