MxMIndia

Category: ADVERTISING

  • The agency will manage the digital duties of Blue Star across social media, e-commerce and search

    Jack in the Box Worldwide wins digital mandate for Blue Star

    By A Correspondent

     

    Jack in the Box Worldwide has bagged the digital mandate for Blue Star. The agency will manage the digital duties of Blue Star across social media, e-commerce and search, using their ability to deliver measurable business impact through the power of content.

     

    Commenting on the win, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said, “I can’t overstate how excited we at JITB and The 120 Media Collective are to be partnering with an iconic brand like Blue Star as they kick off the next phase of their digital journey. Their ambition and expectation from digital syncs beautifully with our strategy of creating measurable business impact for brands through content. We’re looking forward to a long and successful partnership.”

     

    Remarking on the selection, Girish Hingorani, Senior General Manager – Digital Marketing & Ecommerce, Blue Star Limited said, “The digital and e-commerce market is booming in India, and Blue Star has taken consistent efforts to be part of this growth story. The Company has been focusing on increasing its digital presence, especially with the recent consolidation of all its digital activities under one specialised department, and partnering with Jack in the Box Worldwide was an integral part of this initiative. JITB is a strong digital specialist, and we are hoping to benefit greatly from their contemporary, dynamic and agile approach in this field. The agency has a healthy mix of both young as well as experienced team members, which will bring about diversity in thought processes during the ideation and strategy phases. We indeed look forward to taking our brand’s digital prowess several notches forward in association with them.”

     

     

  • It expects this co-regulation model to be strengthened further as per recommendations

    ASCI welcomes the passing of new Consumer Protection Bill

    By A Correspondent

     

    The passage of the new Consumer Protection Bill has received an overwhelming thumbs-up from advertising self-regulator Advertising Standards Council of India (ASCI).

     

    D Shivakumar

    Commenting on the development, D Shivakumar, Chairman, Advertising Standards Council of India (ASCI) said: “This is a great development in favour of consumers and ASCI welcomes the passing of the new Consumer Protection Bill. Protection of consumers’ interest is also ASCI’s core mission. As an expert body dealing with complaints pertaining to misleading advertisements, ASCI has been working closely with the Department of Consumer Affairs. Complaints being received on the GAMA portal are being examined by ASCI since the launch of the GAMA portal. We expect this co-regulation model to be strengthened further as per recommendations of the Parliamentary Standing Committee.”

     

     

  • As per the mandate, the agency will service the account from its Delhi office

    iProspect bags paid media mandate for Chaayos

    By A Correspondent

     

    iProspect India has won the paid media mandate for tea cafe chain, Chaayos. As per the mandate, the agency will service the account from its Delhi office and will handle their entire paid media duties. The main objective is to drive more footfalls for Chaayos across its stores in India. The account was won post an exclusive pitch.

     

    Rubeena Singh

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “We are pleased to partner Chaayos. They have a unique proposition and we are excited to drive their business goals through digital media. I am happy that our consumer-centric approach and proprietary tech solutions led Chaayos to choose iProspect as their agency.”

     

    Raghav Verma

    Added Raghav Verma, Co-founder, Chaayos: “At Chaayos, we were looking to work with an agency that has done exciting work in the online-to-offline space. We have chosen iProspect as our digital partner as they bring in this expertise along with a strong rigour around ROI metrics. We look forward to carrying out disruptive digital campaigns in months to come.”

     

     

  • The duo talked about how the industry will become more important in this age of media consumption

    Outdoor media market poised to scale Rs. 10K crore, notes Alok Jalan

    By A Correspondent

     

    Alok Jalan, MD of Laqshya Media Group and Sai Nagesh, Chief Strategy Officer, Laqshya Media Group shed light on how far the OOH industry is from a Rs 10 thousand crore valuation in their session ‘Disrupt OOH to conquer Mount 10K-Cr’ at a recently held outdoor conference. The duo talked about how the industry will become more important in this age of media consumption.

     

    Stating a fact about the infrastructural development at the Delhi and Mumbai airport, Jalan commented that the development led to greater profits from these ambient spaces. “If there is better supply then there will be a high demand from the client.”

     

     

  • The account was won following a multi-agency pitch

    Lots Wholesale Solutions appoints Leo Burnett India as its creative partner

    By A Correspondent

     

    Lots Wholesale Solutions, a part of the USD 50 billion Charoen Pokphand Group and a wholly-owned subsidiary of Siam Makro Public Company Limited from Thailand has assigned its creative mandate to Leo Burnett India.

     

    Lots is a ‘cash & carry’ operator in wholesale for professional business operators and has already launched its three flagship stores in Delhi NCR. The mandate is to position Lots as the leading complete wholesale solutions brand. The business win comes after a multi-agency pitch and Leo Burnett India’s Gurugram office will lead the account.

     

    Tanit Chearavanont

    Said Tanit Chearavanont, Managing Director, LOTS Wholesale Solutions: “We are excited to have Leo Burnett India as our creative agency to lead the branding and creative mandate for Lots in India. Leo Burnett’s expertise and passion comes with impressive ideation, understanding of our core business and a creative track record. We look forward to working together & building a strong brand name in India.”

     

    Dheeraj Sinha

    Speaking about the win, Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett added: “We are very excited that LOTS has trusted us with the mandate to establish the brand in India. This is one of Thailand’s biggest brands and they have huge plans for India. We look forward to working closely with the brand team and defining a sharp strategic approach for the brand to build market success and leadership.

     

    Said Samir Gangahar, President North-India, Leo Burnett: “It’s truly exciting to partner with Lots. The wholesale market operates differently which makes it even more challenging to find unique solutions.”

     

     

  • The mandate includes media strategy, planning & buying, digital and social duties

    Havas Media bags integrated media duties of British Council

    By A Correspondent

     

    Havas Media India has bagged the integrated media duties of British Council Examinations and English Services India Pvt Ltd, a subsidiary of British Council, UK, specialising in international cultural and educational opportunities with presence in over 100 countries.

     

    The mandate includes media strategy, planning & buying, digital and social duties. The account will be handled out of the agency’s Gurgaon office.

     

    Michael King

    Commenting on the partnership, Michael King, CEO, British Council Examinations and English Services India Pvt Ltd said: “Agility and a consumer-centric mindset from our partners is key to our deliveries, as is reliance on deeper customer insights and data-driven actions. We are confident that Havas Media with its integrated media approach and market expertise will deliver the desired results for the brand. We are excited about this partnership and look forward to working with Havas Media.”

     

    Mohit Joshi

    Added Mohit Joshi, Managing Director, Havas Media Group India: “We are delighted to be partnering with British Council, an international organisation that aims to celebrate the modern-day relationship between both countries and build meaningful connections via creativity, collaboration and cultural exchange. Digital is at the core of Havas and we are proud to be associated with a digital-first brand that has created world-leading digital cultural experiences, opening up the worlds of dance, music and theatre to millions of young Indians.”

     

     

  • Ipsos is foraying into innovative solutions for « breakthrough insights » for clients

    Geeta Lobo gets additional mandate at Ipsos

    By A Correspondent

     

    Geeta Lobo, Ipsos Bengaluru Branch Head, has additionally donned two key hats – of India Ambassador for Ipsos Global Science Organisation and Social Intelligence Analytics Head, for Ipsos India, with immediate effect.

     

    Said Lobo : “The GSO team works to make sure that the Ipsos solutions have strong theoretical foundations and have been validated using scientific rigor, providing clients with pathbreaking, forward looking perspectives.”

     

    Geeta Lobo

    Lobo will be spearheading the India business for Social Intelligence Analytics (SIA), a key focus area for Ipsos globally. With the global acquisition of Synthesio, a social listening tool, SIA is now positioned to map and derive insights from user generated data on social media platforms, whether, text, pictures or videos, enabling clients with useful insights around their brands and consumer expectations.

     

    Amit Adarkar

    Added Amit Adarkar, CEO, Ipsos India & Operation Director, Asia Pacific : “Ipsos in its new positioning of Be Sure is foraying into new innovative solutions, with a strong focus, in enabling clients grow and forge ahead with transformative insights. The GSO will be particularly focusing on disciplines like Data Science, Artificial Intelligence, Behavioral Science and Neuroscience. Likewise, Social Intelligence Analytics will be very useful to clients, as it will be a turbo charged combination of trawling through billions of conversations and unstructured data and deriving meaningful insights by employing highly competitive analytical frameworks.  And Lobo will be working closely with teams and clients, pan India, for these offerings.”

     

     

  • This is the highest honour to be given to an individual in India for his/her outstanding contribution to the advertising industry

    Madhukar Kamath to be conferred with AAAI Lifetime Achievement Award 2019

    By A Correspondent

     

    The Advertising Agencies Association of India has announced that this year’s AAAI Lifetime Achievement Award will be awarded to Madhukar Kamath. This is the highest honour to be given to an individual in India for his/her outstanding contribution to the Advertising Industry. The award will be presented on September 6, 2019 in Mumbai.

     

    Kamath is a distinguished alumnus of XLRI, Jamshedpur and Loyola College, Chennai. He has more than four decades of experience in the advertising industry and has spent over 25 years in the erstwhile Mudra now the DDB Mudra Group. Currently, Madhukar is the Chairman Emeritus of the DDB Mudra Group and Mentor Interbrand India.

     

    Madhukar Kamath

    Kamath has actively participated in and has led several industry bodies. He was Vice President of AAAI (2005-07) and President of AAAI (2007-09). During his tenure as President, AAAI, Madhukar initiated and concluded the entry of media agencies in the fold of AAAI after amending the constitution of AAAI. During Madhukar’s tenure an IAMAI-AAAI joint agreement was signed for the promotion and smooth working of Digital media. He also led the AAAI’s involvement in creation of BARC. He was also Chairman of ASCI (The Advertising Standards Council of India). He is currently serving on the board of the Audit Bureau of Circulation as Vice Chairman and is soon set to take over as Chairman of ABC.

     

    Ashish Bhasin

    Making the announcement, Ashish Bhasin, President, AAAI, stated that: “Madhukar Kamath is an inspiration for generations in our industry. His contribution in making Mudra into one of the top agencies in India is extremely commendable. In addition to his professional achievements, he has done so much for the industry. Under his Presidentship, AAAI made significant progress. He is truly deserving of this honour”

     

    Nakul Chopra

    Added Nakul Chopra, Chairman of the AAAI Lifetime Achievement Award Selection Committee :Madhukar Kamath was the unanimous choice given his stature in the Indian advertising industry. In his case, it was never a question of if, it was only a question of when. My heartiest congratulations to him for this richly deserved honour.”

     

    This award was instituted in 1988 by AAAI and some of the past winners include Subhas Ghosal, Alyque Padamsee, Mike Khanna, Piyush Pandey, Sam Balsara, Prem Mehta, Ram Sehgal and others.

     

     

  • ASCI investigated complaints against 231 advertisements, of which 67 advertisements were promptly withdrawn

    ASCI investigates and acts against erring ads for May 2019

    By A Correspondent

     

    During the month of May 2019, ASCI investigated complaints against 231 advertisements, of which 67 advertisements were promptly withdrawn by the advertisers as soon as they received the ASCI communication. ASCI’s independent Consumer Complaints Council (CCC) upheld complaints against 132 advertisements, out of 164 advertisements evaluated by them. Of  these 132 advertisements, 69 belonged to the education sector, 41 belonged to the healthcare sector, four to the food & beverages sector, two to personal care, and 16 were from the ‘others’ category.

     

    According to a communique, amongst the various advertisements that were examined, CCC pulled up an advertisement where a renowned cricketer was seen endorsing a mobile gaming app making a superlative claim without conclusive evidence of its market leadership. Another advertisement featured a celebrity endorsing the product as organic, whereas this claim was not substantiated.  Added the communique: “A large number of complaints were pertaining to the education sector wherein the advertisers were making unsubstantiated claims of being No. 1 and this was also true for a very well-known private university. The CCC also came across a significant number of advertisement of hospitals and clinics which were misleading and exploited consumers lack of knowledge. “

     

    D Shivakumar

    Said D Shivakumar, Chairman, ASCI: “ASCI is a self-regulatory body that helps advertisers and consumer recognise and implement relevant and honest communication of brand messages. ASCI works with the Department of Consumer affairs and the Ministry of information and Broadcasting in ensuring that consumer awareness of their rights is fulfilled. ASCI is also working with celebrities and influencers to help educate them on what they should watch out for before endorsing brands. The CCPA is a welcome step after 34 years of the last consumer legislation and provides autonomy and authority at a district level.”

     

     

  • The IndIAA awards would be presented on August 26 in Mumbai

    Suresh Narayanan is Jury Chair at IndIAA Awards

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) has announced the jury for the IndIAA Awards on 7th August 2019 in Mumbai.

     

    Said IndIAA Awards Committee, Chairman, Abhishek Karnani: “The IndIAA awards are unique on two aspects. We ensure that only hardworking advertising that have gone throught the rigor of a brief and are backed by budgets are placed before the jury. Secondly, the jury members are all very senior advertisers who judge real advertising every day. We are delighted that Suresh Narayanan, Chairman, Nestle, has agreed to Chair this senior jury for the second consecutive year.”

     

    The jury members include: Eric Braganza, President, Haier Appliances India Pvt Ltd; Abhishek Lodha, MD & CEO, Lodha Group; Raamdeo Agrawal, Founder, Motilal Oswal Group; Neil George , MD, Nivea India; Marzin Shroff, MD & CEO , Eureka Forbes; Vikas Agnihotri, Head, Google India and Sangeeta Pendurkar, CEO-Pantaloons, Aditya Birla Group

     

    The IndIAA awards would be presented on the 26th August at the ITC Grand Maratha Hotel, Sahar, Mumbai.

     

     

  • the agency will manage VFS Global’s marketing and branding mandate for all their operations worldwide

    L&K Saatchi & Saatchi wins global mandate for VFS Global

    By A Correspondent

     

    VFS Global, the outsourcing and technology servicing specialists for governments and diplomatic missions worldwide, has appointed L&K Saatchi & Saatchi as their global creative agency. L&K Saatchi & Saatchi won the mandate following a multi-agency pitch.

     

    L&K Saatchi & Saatchi will be managing VFS Global’s marketing and branding mandate for all their operations worldwide.

     

    On the win, Belson Coutinho, Chief Marketing Officer, VFS Global said: “Having pioneered visa, passport, identity management and citizen services for client governments, VFS Global is now focusing on building a strong consumer brand and enhanced customer experience. I am excited to have L&K Saatchi & Saatchi onboard who I believe are the right partners to collaborate with in our journey and take brand VFS Global to the next level.”

     

    Added Anil S Nair, CEO & Managing Partner, L&K Saatchi & Saatchi: “We are excited and very pleased that we got this mandate from VFS Global after a tough pitch. VFS Global are the pioneers and innovators in the travel support services business and it will be a very interesting category for us to produce some great marketing campaigns together.”

     

     

  • Thirteen industry evangelists share insights on digital advertising and more at the second edition of the Ad Club’s digital review

    Think Analogue, Go Digital

     

    By A Correspondent

     

    Digital is no rocket science. Employ analogue ideas. Don’t stress too much about algorithms. And ensure a good marriage of ideas, storytelling and technology.

     

    That seemed to be the message of what 13 top marketing services professionals said at the second edition of the Advertising Club’s D-Code digital review.

     

    Addressing the forum were Amarjit Singh Batra, Managing Director, Spotify; Jogesh Lulla, COO, Corner Stone Sport and Entertainment; versatile Standup Comedian, Musician & Filmmaker, Kenny Sabastian; Karan Bedi, CEO, MX Player; Mustafa Ghouse, Chief Operating Officer, JSW Sports Pvt Ltd; Nirmal Pulickal, Head – Facebook Creative Shop, Facebook; Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup; Rashi Goel, VP- Consumer Communication Media, CRM & NHW, Nestle; Sachin Sharma, Director – Sales & Partnerships;  Bytedance (Tik Tok); Sidharth Rao, CEO & Co-Founder, Dentsu Webchutney; Srivats TS, VP Marketing, Swiggy; Sumeet Narang, Vice-President – Marketing, Bajaj Auto and Vikas Agnihotri, Country Director, Google.

     

    Said Vikram Sakhuja, President, The Advertising Club, as he started the proceedings: opened the evening saying: “With D-Code we aim to break the definitive code of digital marketing. Today, most marketers are exploring various formats, forms and platforms to bring business value using digital marketing and the insights of our speakers today will go a long way in paving the best success stories for the industry in the coming years.”

     

    Added Aditya Swamy – Managing Committee Member, The Advertising Club: “The goal of D-Code is to inspire and be inspired. With a range of speakers from across the eco system showing work by brands, platforms and talent, I hope we were able to raise the bar and give marketers thought starters to crack the Massive digital opportunity.” And this is what Punitha Arumugam – Managing Committee Member, The Advertising Club said: “26 case studies and 39 tips on digital in one evening was time well-spent. We had great feedback from the audience with inputs on how to make D-CODE even larger and better in 2020.”

     

    Next week: Look out for a report on the event by industry veteran and MxMIndia columnist Sanjeev Kotnala