The International Advertising Association (IAA) has announced the launch of the IndIAA Regional Awards – Tamil to honour remarkable creative advertising in the Tamil Nadu market.
Nominations are now invited for the IndIAA Awards Regional – Tamil, for mainline advertising campaigns released between April 1, 2018 and March 31, 2019 targeting Tamil Nadu customers, in English (brands from the region only) and Tamil.
There is no entry fee and shortlisted campaigns will be evaluated by a high-profile jury. The award ceremony will be held in Chennai on June 14, 2019.
‘Mauka Mauka’ was an iconic communication engaging and entertaining cricket lovers 2015 to 2018. So, it is natural for the reference to come up in May 2019.
On May 23, as I was the 2019 election results on TV, the seat swing with BJP winning was unprecedented. Someone teased the Congress supporters in the family with ‘Mauka Mauka’. It said it all.
I know it is a bit early. India only plays Pakistan https://www.icc-cricket.com/teams/men/20/pakistan/overview on Sunday, June 16. A date most of us have marked in our calendar. As it is early
In the discussion, Star Sports’ current ICC #WorldCup2019 communication was compared with ‘Mauka Mauka’. And one can say the cricket enthusiast in me wants another ‘MAUKA MAUKA’. However, the professional me knows in spite of intense rivalry, a serialised communication like ‘Mauka Mauka’ is simply not possible.
One remembers the launch TVC. The full song #Won’tgiveitback.
https://youtu.be/K-nNFWdBtB8
In the last video, the Pakistan supporter with his arsenal of crackers lands at the Star Sports studio. It continued in many forms in Champion’s trophy, T20 World Cup 2017 with a lot of consumer generated spoofs and somewhere died finally with the Asia Cup. The CGS is already on like this SAPHIRA and films by Seven Pictures.
And when you are at it: watch this too. Spoofs are far more entertaining and touch a chord.
The current World Cup has 10 teams. It’s an open tournament with a team playing all the other teams. The Top 4 qualify for the semi-final spot. And the chase is on.
The current communication ‘Cricket Ka Crown Hum Le Jayenge’ by Star Sports is entertaining and exciting.
The extension ‘Tum Suro Karo Hum Aate Hai’ promises that the broadcaster is not going to leave any Mauka of engaging the audience. And there is my hunch that ‘mauka-mauka’ will make an appearance sometime at least in the social media. Meanwhile, the rivalry intensifies at every level
I am really waiting for this ICC World Cup 2019 communication from Star World to take some twist and keep entertaining.
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It is cricket time. I must mention that I am enjoying the simple yet very celebratory communication from ”DREAM 11′. Dhobhighat, Bush and Keys, all of them one relates too.
And when it is cricket- the AMAZON campaign Chonkpur Cheetahs will always be remembered. I missed them. I always feel that there was a lot ,more potential to this series than what we have seen.
https://youtu.be/mM16sepxvZo
Sanjeev Kotnala is a senior marketer, strategy consultant and educator. He writes weekly for MxMIndia. The views here are personal
Blink Digital has won the social media mandate of Dream11. The agency won the business after a multi-agency pitch. The mandate includes driving high ticket social media and influencer marketing campaigns, and data-driven media activities.
Speaking about the win, Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital said: “It feels great to be working with Dream11, the country’s largest fantasy sports platform. The potential to do something big in an exciting new category like this is immense, and I look forward to setting the bar high through our work.”
Splendre EyeMag, a start-up incubated at IIMK Live, announced an out-of-home digital ad delivery network. The technology is designed to help brands successfully deliver their campaigns over digital screens and measure impact to determine campaign effectiveness. It comes with in-built capabilities for dynamic creatives, contextual triggers and audience analytics.
Said Prof Debashis Chatterjee, Director, IIM Kozhikode: “Innovative technology developed by out start-up Splendre would play a significant role in bringing much needed RoI driven decision making in outdoor advertising. Such moments, when the start-ups incubated at our entrepreneurship development center, gain traction in the market and start making real impact, provide us the great satisfaction.”
Speaking about Splendre, Prof Keyoor Purani, Executive Director – IIMK LIVE, said: “It is important for brands to have real-time audience analytics to measure the impact of their advertisements. With a platform that leverages AI and machine learning, Splendre is creating new possibilities for brands to enhance the reach, targeting and impact of their campaigns by offering more bang for the buck.”
Isobar Sri Lanka and their creative arm Response, have partnered with JAT Holdings to launch the latter’s latest digital campaign, #AChairWorthFightingFor’.
Isobar and Response have created the campaign for Herman Miller, the popular American chair brand that is imported and distributed by JAT Holdings in Sri Lanka. The campaign is a witty four-episode ad series depicting modern day office politics, loosely based on the power play theme of the famous TV show, Game of Thrones.
“We want our brands to ignite conversations and we have always connected with people. This novel execution has created meaningful social conversations for the brand,”said Tulsi Liyanage, Head of Marketing for JAT Holdings.
Commenting on the success of the campaign, Chamith Buthgamuwa, Head of Isobar, Sri Lanka added: “We’re only halfway through the year and, already, there have been a number of digital campaigns that have set the bar high. It is always important for us to use multiple platforms to tap into pop culture trends and tell engaging stories, to consumers. It’s great to have a brand such as Herman Miller to adventure with into campaigns such as this. And, we promise you, this will not be the last from us.”
India didn’t go beyond the semi-finals in the 2015 edition of the World Cup. But even though we didn’t make it to the finals, it was a reasonably good showing. As the 2019 World Cup begins today (Thu, May 30), we bring you the story of the last World Cup via our fav Amul topical ads.
Fifth World Cup in OZ’s pouch.-March’15WC ’15. You win some! You lose some!India in the last four!Sangakkara breaks WC century record! – March’15India head their pool in WC 2015.- March’15First cricketer to hit a World cup double ton! – Feb’15Indian batsmen welcome return to form ! – Feb’’15Much awaited World Cup Indo-Pak game! – Feb’15
It was a night when some old favourites came off with flying colours. Ogilvy, which has been winning top honours at the Kyoorius Creative Awards, won 15 Blue Elephants, while Dentsu Webchutney bagged 14 Blue and one Black Elephant. Wunderman Thompson (eka JWT) went home with 11 Blue and one Black Elephant. DDB Mudra bagged 12 Blue Elephants and Famous Innovations won 11 Blue Elephants. The Black Elephant is awarded to work that’s truly exemplary across all disciplines.
Overall 2600 entries were received for the 29 categories. A total of Two Black Elephants, and 302 In-Book Winners were awarded. DDB Mudra Group took home 12 blue elephants. Wunderman Thompson India won 11 blue elephants, and Famous Innovations took home 11 blue elephants. All In-Book winners take home Baby Elephants and are featured in the Kyoorius Awards Annual.
The Kyoorius Creative Awards are organised in association with The One Club of Creativity, organisers of the One Show, the aim of creating a truly neutral and transparent platform to reward the best in Indian advertising, media and digital creativity.
Commenting on the awards, Rajesh Kejriwal, Founder & CEO, Kyoorius said: “We are proud to present the Kyoorius Creative Awards to such talented professionals who have managed to change the way society thinks through their unconventional, out of the box concepts that redefine standards for the advertising industry. We have always positioned ourselves as an organization that rewards and recognises impeccable work that steers public perception. We congratulate all our award recipients and thank the jury for accomplishing the insurmountable task of selecting winners from an exceptional pool of talent.”
Havas Group India has appointed Shivaji Dasgupta as Chief Strategy Officer. In his new role, Dasgupta will lead strategy across all disciplines, which includes – creative, media, health and digital and will report to Rana Barua, Group CEO, Havas Group India.
Commenting on the appointment, Barua said: “The appointment is a critical step forward for the Group in India towards the evolution of its ‘Together’ strategy that brings together all the verticals under one roof known as Havas Village. Shivaji will further strengthen our integrated product offering and help further strengthen the collaboration between Havas and Vivendi companies in India.”
Commenting on the appointment, Bobby Pawar, Group Chairman & Chief Creative Officer, Havas Group India added: “Shivaji’s vast experience and planning expertise will help clients in building an integrated approach which will aim to create a unique and valuable brand experience. His appointment is a step forward in our endeavor to provide clients with a more agile and holistic approach to deliver a seamless experience cemented by a deep strategic understanding of brands that will further elevate our creative offering.”
Campaigns for premium vodka Absolut, fast-food restaurant KFC, museum Louvre Abu Dhabi, antiperspirant Rexona and feminine care brand Stayfree are among the winners of the Effective Use of Brand Purpose category of this year’s WARC Awards, a global search for next-generation marketing effectiveness.
Thirteen campaigns from around the world – one Grand Prix, four Golds, three Silvers and five Bronzes – have been selected as winners in the category, which rewards marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community. Three special awards, recognising specific areas of excellence, have also been given.
Mindshare India won a Gold and the Evaluation Award with a campaign for Lifebuoy from Hindustan Unilever. ‘The Adaptive Data Lighthouse’ campaign targeted the people most at risk of infections preventable by good hand hygiene to increase sales in rural
A campaign by FP7 McCann Dubai for Babyshop has won the Grand Prix and the Smart Spender Award. In ‘Al Umobuwah – Putting ‘Mum’ into ‘Parenthood’, the children’s retailer used a multichannel approach and created a new Arabic word that embraced the concepts of both motherhood and fatherhood (the Arabic word for parenthood translates only to fatherhood) in order to drive brand meaning – and sales – in the Middle East.
Commenting on the Grand Prix winner, judge Nazia du Bois, Founder, Principal Consultant, rice bowl, said: “Inserting a word into what’s essentially a hermetically sealed language is remarkable, especially given the 50k budget.”
We know about Retrospect & Prospects, the annual event of the India chapter of the International Advertising Association (IAA) that offers a review of the highs and lows of the MarCom world and takes one through an overview of the year gone by. In addition to this, the platform also aims at crystal-ball gazing the future trends and what to expect in times to come.
This year, rather than call one of the usual suspects to conduct the review or even call an industry biggie who is well-known to the world, IAA has invited Neil George, Managing Director for Nivea-India, Bangladesh, Sri Lanka, Nepal and Bhutan to do the honours. We haven’t heard him in the past, but, then, save IAA, Ad Club and IAA events, we don’t frequent too many events and aren’t invited to them either. The event is on June 27 in Mumbai.
Said Partho Dasgupta, CEO, BARC India on the event: “This programmes has done really well for the IAA. We have had marketing and advertising leaders giving their perspective on what was significant in the MarCom world last year and are hoping for some brilliant insights this year as well. The entire MarCom community is looking forward to understanding and evaluating what the road ahead holds.”
PS: June 27, incidentally, is also Mid-Day’s anniversary, the 40th, if we remember right. Perhaps the paper should be roped in to sponsor the event… right, Mr Dasgupta?
This is the first after a long, looooong time that we have got some news on Brand David. Health food company, Soulfull has appointed Ogilvy group’s Brand David India as its official advertising and branding partner. The account was won, following a closely contested multi-agency pitch.
To be handled out of Brand David, Bengaluru, the account scope entails building brand campaigns and strategy for the entire portfolio of Soulfull – Ragi Bites, Muesli and Smoothix.
Speaking on the appointment of Brand David, Prashant Parameswaran, CEO & MD, Soulfull said: “Appointing an advertising and branding agency is a strategic move for us as we aim to position Soulfull and its products as a differentiator in the healthy snaking category with power of millets. We strive to create awareness about millets, which is not just a superfood but is a smart food. As Soulfull expands its footprint across India, this partnership will help provide the right positioning of the products in consumer’s mind. We look forward to working with Brand David in our journey of building Soulfull in this competitive space”.
We bring you some iconic Amul topicals that have tracked the just-retired cricket star Yuvraj Singh. We are sure Amul will come up with a cool one on his retirement… meanwhile, don’t miss these….
Six sixes. Saat pheras – Nov’16
Yuvraj fetches record price again in IPL bidding.-Feb’15
Cricketers Yuvraj Singh and Harbhajan Singh back in action – Sept’12
Wishing prominent Indian cricketer Yuvraj Singh a speedy recovery! – Feb’12
On Yuvraj and Kaif playing a stellar role in India’s cricket victory over England – July 2002.
Indian cricketer’s outstanding performance in the current World Cup – Mar’ 2011
‘Mauka Mauka’ was an iconic communication engaging and entertaining cricket lovers 2015 to 2018. So, it is natural for the reference to come up in May 2019.
