MxMIndia

Category: ADVERTISING

  • Ankit will head the planning function in the agency’s Gurugram office

    Leo Burnett appoints Ankit Singh as Senior VP, Strategy

    By A Correspondent

     

    Ankit Singh

    Leo Burnett India appointed Ankit Singh as its Senior Vice President, Strategy. He will be based out of Gurugram and will report to Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett. Singh’s last stint was with BBH India as Strategy Director.

     

    Speaking about bringing Singh on board, Dheeraj Sinha said: “Leo Burnett India has always had a big focus on strategy. We are committed to bringing the best talent on board. Ankit is extremely diligent and one of the sharpest strategists that I have worked with. He has a direct pulse on the consumer and is totally brand-focused. We have great momentum in our Gurugram office and I am sure Ankit will add to the energy. I look forward to some great work.”

     

    Dheeraj Sinha

    Said Singh on his new role: “These are exciting times at Leo Burnett India. The agency is exuding great energy and momentum on the back of the ‘Power of One’ philosophy. I am looking forward to being a part of it. I see this as an opportunity to create some great pieces of Humankind work that deliver brand growth while keeping ‘people’ at their centre.”

     

     

  • As part of the mandate, the agency will service the account from its Mumbai office

    iProspect wins digital media duties for GoAir

    By A Correspondent

     

    iProspect India has bagged the digital media duties for the low-cost international carrier, GoAir. As part of the mandate, the agency will service the account from its Mumbai office and will handle their entire digital media duties including SEO, SMO and analytics.

     

    Rubeena Singh

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “This win is a matter of pride for us. GoAir is one of the finest airlines in India and is going global. We hope iProspect’s experience in driving Business Performance for clients will help the brand strengthen its position of ‘The Smart People’s Airline’ and grow their business further.”

     

    Added Cor Vrieswijk, CEO, GoAir: “We are happy to be associated with iProspect. We understand our consumers well and now with in-depth digital insights from iProspect we will be able to further enhance our relationship with customers and drive the business objectives upwards.”

     

     

  • It was launched by The Parzor Foundation and Madison BMB along with Bombay Parsi Panchayat, TISS, Mumbai and Federation of Zoroastrian Anjumans of India

    New ‘Jiyo Parsi’ initiatives launched

    By A Correspondent

     

    The Parzor Foundation and Madison BMB along with Bombay Parsi Panchayat, TISS, Mumbai and Federation of Zoroastrian Anjumans of India have launched three new “Jiyo Parsi” initiatives.

     

    Notes a communique: “The Jiyo Parsi Phase III campaign was also launched that uses an important insight: most young Parsis tend to be awkward initiating a conversation on the subject of matrimony and therefore tend to become tongue tied at the first meeting. The campaign revolves around tackling this impediment, in a sweet and funny manner by suggesting Ice Breakers or conversation starters, using terms from food and culture that are synonymous with Parsi lives.:

     

    Said Sam Balsara, Chairman, Madison World: “This is arguably the most satisfying project and campaign that I have been associated with in my life. It has been my pleasure to lend my professional expertise, acquired over decades to my community.”

     

    Added Raj Nair, CEO and CCO of Madison BMB: “The Jiyo Parsi campaigns have always focussed on reviving the Parsi community by encouraging marriage, children; family values and togetherness. Finding life partners and having children is by no means simple, so the attempt is to help with whatever’s required, whether witty, cheeky conversation starters and/or art. With a desktop calendar we hope our communication serves as a daily reminder.”

     

    Said Dr.Shernaz Cama, President of the Parzor Foundation and the driving force behind the Jiyo Parsi movement: “The Parsi community is ever grateful to the Government of India for recognising the declining population and coming forward with financial help. With the launch of Jiyo Parsi Care, Jiyo Parsi now offers a complete service for young people offering counselling, advocacy, persuasion and financial help and support in both having a baby and looking after the baby and their family elders. ”

     

     

  • Decade’s top 5 branding jobs made it India’s leading brand consultancy

    Interbrand celebrates five-year milestone in India

    By A Correspondent

     

    Ashish Mishra

    Interbrand is marking its five-year anniversary in India. Said Ashish Mishra, MD, Interbrand India: “Interbrand India is the youngest in the global network, and yet the fastest growing. We have the top 5 branding assignments of the decade as our showreel. Our engagements with Godrej Group, Mahindra Global Brand, Reliance JIO, Infosys and Britannia Industries Limited have made us the leader in India. In half a decade, we have built relationships with a third of the country’s 40 most valuable brands.”

     

    Gonzalo Brujo

    Added Gonzalo Brujo, Interbrand’s global growth officer and part of the network’s global leadership team: “Interbrand India’s growth has been exemplary. We are delighted that the world’s leading brand consultancy is now India’s leading too! We recognize the growth potential of India and are increasingly supplementing the local team with global resources. Our European design leader Borja Borrero has already taken charge of Interbrand India’s creative function and be a partner to Ashish”

     

    Some of Interbrands’ key relationships include Bajaj Auto, Dr. Reddy’s, JSW, Ashok Leyland, Hindustan Petroleum, XLRI, Cyril Amarchand Mangaldas, Jain Farm Fresh, Unimoni – formerly known as UAE Exchange among others.

     

     

  • The event will flag off on 12th March, 2019 starting from the historic Sabarmati Ashram

    Tushar Gandhi’s Dandi Salt Challenge partners Aidem for seeking money

    By A Correspondent

     

    Dandi Salt Challenge – 2019 (DSC), the first heritage IP of Great Salt March Events, has exclusively partnered with Aidem Ventures for consultancy and monetisation. DSC will comprise a series of events involving two types of endurance races (Marathon and Cycling) and a March. The event will flag off on March 12, 2019 starting from the historic Sabarmati Ashram and conclude on March 21 at Dandi covering a total of 401 kilometers.

     

    Tushar Gandhi

    Said Tushar Gandhi, Founding Partner, Great Salt March Events: “Dandi Salt Challenge is a finely crafted multi-day March, Marathon and Cycling Race with a unique amalgamation of Heritage and Endurance Sports. It requires the expertise of a strong media sales company that would go beyond conventional models. Aidem has the right mix of sales network and selling expertise and we are absolutely delighted to partner with them”.

     

    Karan Gupta

    Adde Karan Gupta, MD, Aidem Ventures: “Dandi Salt Challenge is a unique concept and a fantastic property for us to add to our portfolio. Through this partnership, Aidem will go beyond the traditional “ad sales” representation and play a critical role in formulating end-to-end media and marketing solutions for Great Salt March Events. This multi-day event will offer advertisers an unparalleled omni-channel proposition.”

     

     

  • Erosion of linear TV viewing stalls adspend growth, as addressable TV sees slow take-up

    WARC Global Advertising Trends – TV at a crossroads

     

    By A Correspondent

     

    Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over $140bn ad investment in 2018 – more than double mobile internet in second place on $58bn.

    Linear TV’s core strength is reach, and whilst daily viewing time has fallen worldwide in recent years – coinciding with the steady rise in internet penetration – advertiser demand has not diminished.

    As the industry looks ahead, despite the challenges, addressable TV – the ability to show different ads to different households based on consumer data – may be where future growth lies.

     

    TV continues to dominate global display adspend but its share is falling

    Linear TV is estimated to have accounted for 41.9% of the total display advertising investment this year, or $140bn, in WARC’s 12 key markets -Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK and US. This represents a rise in spend of 1.0% from 2017 and a share 25.1 percentage points (pp) ahead of the second-largest display medium, mobile internet.

    However, linear TV’s dominating position has been eroding since 2009, mostly at the expense of mobile, which has grown 16.6pp since then.

     

    TV’s reach is unparalleled, making it high in demand from advertisers despite viewing times decreasing

    TV’s core strength is reach, and its function to facilitate top-of-funnel building, which it does far more effectively than other media, especially over the long-term. Data collated by The Global TV Group from national monitoring organisations show that TV reaches 96% of individuals in key markets each month, and 71% each day on average.

    But daily time spent viewing linear TV has fallen worldwide in recent years – it registered one hour 54 minutes during the first half of 2018, down four minutes from 2017 and 21 minutes from 2012 – coinciding with a steady rise in internet penetration.

    The decline in linear viewing has not, however, led to a reduction in advertiser demand. This has driven up spot cost-per-thousand (CPM) in all key markets this year, ranging from rises of 14% in India, 4% in the US, 2% in the UK to 1% in Japan.

     

    TV takes almost two-thirds of brands’ successful, high-budget campaigns

    WARC’s Media Allocation Report, which draws from campaign data from over 15,000 case studies, shows that successful, high-budget campaigns invest more in TV while the proportion of budget allocated to digital decreases. Globally, successful brands in the alcoholic drinks and financial services sectors are the biggest spenders on TV.

    In the UK, research has shown that, in the long-term (over three years), TV advertising is responsible for 71% of total ad-generated profit and in the short-term (three to six months), TV ads are responsible for 62%. In both cases, TV accounts for the largest share of profit when compared to other media.

     

    TV’s effectiveness is undervalued

    Despite research by the Advertising Research Foundation (ARF) showing that sales returns dip $3 for every $1 reduction in TV advertising, and data from Ebiquity showing that TV ranks as the #1 most effective ad medium, 32% of brands responding to WARC’s recent Marketer’s Toolkit survey stated they intend to cut TV investment in 2019. Just under half (49%) intend to retain current levels of investment, while only 18% plan to increase TV spend.

     

    Addressable TV will bring new challenges to the planning process

    Smart and connected TV penetration reached 35.2% worldwide in 2018, paving the way for forays into addressable TV.

    Whilst still in its infancy, addressable TV technology gives advertisers the ability to leverage user data to combine TV’s reach with an expanded relationship to sales and lower-funnel KPIs.

    But research shows that US viewers are largely unwilling for their personal data to be collected to facilitate such advertisements. Other concerns include measuring addressable TV’s ROI accurately, and brands will need to weigh the benefits of its efficiency and frequency against increased media and creative costs.

    James McDonald, Data Editor, WARC, summing up, says: “TV is a stalwart of the advertising industry, used to deliver effective brand building campaigns with positive ROI to a mass, engaged audience.

    Addressable TV will be the next stage of evolution, though the $1bn spent worldwide this year is a fraction of total TV investment. As live TV still accounts for the majority of daily video consumption, the lure for advertisers is leveraging consumer data to get the right message in front of the right people at the right time.”

     

    Global media analysis: A round-up of TV
    :: 10.0% addressable share of TV ad impacts by 2022
    :: 41.9% TV’s share of global display advertising spend
    :: 56.4% live TV’s share of total daily video viewing in the UK
    :: 61.5% US consumers unwilling to have their personal data collected for more relevant TV advertising
    :: 62.0% TV’s allocation in successful high-budget (10m+) campaigns
    :: 71.0% proportion of long-term advertising-generated profit by TV

  • After almost three months of discussions, the senior management at the agency devised a structured plan to understand and counsel its employees

    iProspect India launches initiative ‘LEAD’ for employees

    By A Correspondent

     

    iProspect India, the digital performance agency from Dentsu Aegis Network, has launched an initiative – Lead.

     

    Lead, an acronym for Leadership, Empowerment and Development, is a career development initiative. After almost three months of discussions, the senior management at the agency devised a structured plan to understand and counsel its employees. In its first session, held on December 20, 2018, the leadership – Rubeena Singh, CEO, iProspect India and Sunil Seth, Head, HR Business Partner South Asia spoke to 14 hand-picked employees.  Over the course of the next year, similar sessions will be held in batches across the centres – Mumbai, Delhi and Bengaluru.

     

    Commenting on the initiative, Singh said: “The dynamic digital world will create success for dynamic people who constantly upgrade their skills and expertise. Our Lead programme has been specifically designed to help members of the iProspect family meet that objective and remain best of the best.”

     

    With a futuristic lookout, the initiative aims to provide a complete solutioning when it comes to any doubts related to career.

     

     

  • Future Group’s FBB brand has come up with a new campaign titled ‘#WearYourSmile

    FBB is next best wearable after your smile, says new ad

    By A Correspondent

     

    Sharing his views on the campaign, Pawan Sarda, Group Head – Digital, Future Group said: “The campaign digs into the deeper meaning of feeling good to look good. Rather than emphasizing on fashion, through #WearYourSmile we decided to take on a different route which would connect instantly with fbb’s target audience.”

     

    Added Anusha Shetty, Founder & CEO of FBB’s creative agency Autumn Worldwide: “Festivities call for looking your best and if this is accompanied by a smile, it makes it for a picture perfect moment. No matter what you wear, a happy face with a big smile has immense potential to melt hearts of many. While we wear the best of fashion lets spread joy with smiles in all sizes this festive season.”

     

     

  • The agency bagged the business post a multi-agency pitch and will handle it from its Mumbai office

    Enormous adds Reliance Health Insurance business to its portfolio

    By A Correspondent

    Enormous Brands has won Reliance Health Insurance’s creative mandate. The agency bagged the business post a multi-agency pitch and will handle it from its Mumbai office.

    Said Ashish Khazanchi, Managing Partner at Enormous Brands, “Reliance is changing the basic framework of the health insurance business with their genuinely innovative products. It is very important to capture this disruption in the ensuing brand communication and strategic framework. I believe that we understand the business and the emotion behind it well, and I look forward to beginning this journey of innovative work for Reliance Health Insurance.”

    Talking about partnering Enormous, Ravi Vishwanath, Chief Executive Officer, Reliance Health Insurance said: “We are working towards a better way to do health insurance and we needed a partner who shared our values. Enormous do share our values and we look forward to an exciting partnership.”

  • The campaign features a digital film which revolves around a young boy-girl who start off as childhood friends

    McNroe launches new campaign for Wildstone Edge

    By A Correspondent

     

    The House of McNroe has launced a new campaign for its new men’s grooming range Wild Stone Edge. The campaign features a digital film which revolves around a young boy-girl who start off as childhood friends and stay #JustFriends until the girl’s starts getting attracted to the boy, with a change in his personality and looks as he starts using, no marks for guessing, Wild Stone Edge.

     

    Speaking on the TVC,  Sanjay Srivastava, Chief Business Officer, McNroe Consumer Products said: “This campaign marks our entrance into newer product categories and brings a new storyline. The youth of today gives a great importance to their appearance and needs specialized products for different personal grooming. This campaign highlights the same importance and the difference personal grooming can make in ones personality in a prominent way.”

     

     

  • The account will be handled by the agency’s Bengaluru team

    WatConsult wins Columbia Pacific Communities’ Mandate

    By A Correspondent

     

    WatConsult, the digital and social media agency from Dentsu Aegis Network, has won the 360-degree digital media mandate of Columbia Pacific Communities - a part of Seattle-based Columbia Pacific group, a service provider to senior living communities in the United States and South East Asia.

     

    The mandate includes digital media marketing, social listening and ORM, digital content creation and SEO services. In addition to this, the agency will also be designing & developing the brand’s website. The account will be handled by the agency’s Bengaluru team.

     

    Said Rajiv Dingra, Founder and CEO, WATConsult: “It is our pleasure to partner with Columbia Pacific communities, one of the pioneers to popularise the senior living concept in India. With their recent acquisitions in the Asian market, the brand is set to significantly expand its senior housing portfolio over the next few years in the major parts of the continent. Well, this is a great opportunity for us to align our expertise with the brand to leverage their digital journey in the best possible way.”

     

    Added Mohit Nirula, CEO, Columbia Pacific Communities: “Columbia Pacific Communities is made up of people drawn to the mission of serving and fulfilling the needs and desires of our senior population. We represent four decades of international expertise in designing and building Communities and serving and fulfilling the changing and evolving requirements of our residents – a promise to be partners for life to those who repose their trust in us and give us the privilege to serve them.”

     

     

  • These appointments mark the completion of the transition that started with the recent exit of Arun Iyer

    Lowe Lintas names Sagar Kapoor and Prateek Bhardwaj as CCOs

    By A Correspondent

     

    Sagar Kapoor
    Prateek Bhardwaj

    MullenLowe Lintas Group has announced the new creative leadership of its agency, Lowe Lintas. The agency has named Sagar Kapoor and Prateek Bhardwaj as its Chief Creative Officers (CCOs). These appointments mark the completion of the transition that started with the recent exit of Arun Iyer.  While Kapoor has been elevated from within the agency where he was Executive Director, based in Mumbai. Bharadwaj  moves from McCann Worldgroup where he was National Creative Director.

     

    In the new structure, Kapoor would oversee a part of the Mumbai office of Lowe Lintas, and all its offices in the South. Bharadwaj’s portfolio would include a part of the Mumbai office, and the agency’s offices in the North.

     

    Amer Jaleel

    According to a communique, Amer Jaleel, Chairman and CCO – MullenLowe Lintas Group, has handpicked the creative duo for these roles, in consultation with Arun Iyer. Speaking of the appointments, Jaleel said: “The task of choosing and appointing the creative leadership of Lowe Lintas is an incredibly enviable and unenviable position to be in! Taking over from the likes of Balki and Arun Iyer for one. And taking charge of the legacy and for the future of Lowe Lintas during these challenging and exciting times, too. But we have found the two most gifted and ideal individuals possible, what a great relief and what a sense of pride at this announcement!”

     

    Commenting on the new CCOs, Jaleel added: “We’ve seen the two CCO model work well in the past for the agency. The new generation of leaders taking over is the start of Lowe Lintas evolving its creative product, while being true to the Lintas soul.”

     

    The new appointments will be effective January 1, 2019. Both the new CCOs will operate out of the Mumbai offices of Lowe Lintas, reporting to Jaleel.