MxMIndia

Category: ADVERTISING

  • The digital mandate will be handled by a dedicated team based out of their Gurugram office

    FoxyMoron wins digital mandate for Orient Bell Tiles

    By A Correspondent

     

    Orient Bell Tiles has awarded its mandate to FoxyMoron. Additionally, the agency will also be proactively contributing towards all above the line marketing activities for the brand.

     

    The digital mandate will be handled by a dedicated team based out of their Gurugram office.

     

    The mandate entails building the brand’s social presence through strategic planning and innovative solutions to increase market penetration and consumer engagement. FoxyMoron will be involved in the strategy, content creation and design across all social media platforms, as well as SEO and website development. The agency will work towards building awareness, consideration and affinity with a collaborative strategy focusing around engaging content.

     

    Commenting on this collaboration, Aditya Gupta, CEO, Orient Bell Limited, said: “I am delighted to see that we are one of the first ones to make a mark in the Digital Space. We are glad to be associated with FoxyMoron to add new value and innovation digitally for OBL to further capture the market and interest of our consumers.”

     

    Speaking about the win, Gokul Pillai, Creative Director– North, FoxyMoron added: “It is a pleasure being associated with a brand like Orient Bell. Delving into this category not only adds strength to our portfolio but also enables us to work with newer audiences. Orient Bell has a strong vision and intends to consider digital as one of their major mediums for advertising, which is new and bold for a segment that is otherwise big on traditional advertising. With our aligned aim to innovate, I’m sure this association will bring out the best on both sides of the table.”

     

     

  • India is the fastest growing amongst Top 20 ad markets globally, notes the mid-year report from IPG Mediabrands

    Achche Din for Adspends, says Magna. To grow 12.5% in 2018

     

    By A Correspondent

     

    Magna appears bullish on adspends in India. The forecast made in December 2017 said the growth in 2018 would be +12.1%. Now, the mid-year or Spring 2018 update says that the growth will be +12.5%. The year 2017 was a roller-coaster ride because of two radical economic initiatives – currency exchange and the rollout of the Goods and Services Tax, notes the report from Magna. “Both were aimed at modernising the economy and the tax system but created short-term disruption. However there is now consensus building on the recovery from these temporary disruptions and IMF forecasting the growth to rebound in 2018 to 7.4% and 7.8% in 2019 (6.7% in 2017) is a positive sign for the market. India remains the fastest-growing market among large developing countries in Asia. Meanwhile consumer price inflation will accelerate, from +3.6% in 2017 to +5% in 2018 and 2019.”

     

    On the back of a good monsoon, the higher minimum support price for crops has increased the farm income and thereby boosting consumption in rural markets, the report notes, adding: Consumers will also benefit from the lower tax incidence post GST. This rationalizes FMCG, Retail and Automobile categories investments in these markets. Government push for finance banks in small towns and infrastructure spending will aid durable category to increase penetration. Digital infrastructure is helping e-commerce expansion to smaller markets and making it easy for brands to reach out to this consumer set. In this context, Magna escalates its autumn projection slightly from +12.1% to +12.5% in 2018. The ad market re-accelerates, after slowing down to single-digit growth (+9.8%) in 2017.

     

    Said Hema Malik, COO, Lodestar and Managing Director, Magna: “At a 12.5% growth India is the fastest growing country amongst the top 20 ad markets globally. Boosted economy especially in smaller towns and rural markets expand the grounds for consumerism across categories.  These markets will offer newer versions of regional media platforms leading to acceleration in Media growth… It is heartening to see a promising print growth with a regained confidence in Print from IRS finding adding 110 million new readers. Contrary to global trends Print is here to stay in India.”

     

    Added Arun Sharma, COO, Initiative and Managing Director, Magna: “Globally the growth in advertising spends is better than earlier projections. India at 12.5% would be the fastest growing market among all the large economies in 2018 with Digital followed by TV be the growth engines. India is probably the only exception where Print is still growing despite double blow of demonetization & GST rollout. It’s expected to show better growth in 2018 versus last year due to higher government spending, good monsoon and higher economic activity.”

     

    Said S Venkatesh, EVP, Director Intelligence at Magna: India advertising sales reached INR 600 billion in 2017 ($9.3bn) and will grow to INR 680 billion this year ($10.4bn). Anticipate even stronger growth in 2019 due to the combination of an accelerating economy, broader access to digital media, general elections and Cricket World Cup.

     

    Digital provides impetus to overall growth by contributing close to 40% of the incremental advertising rupee. Digital represents 19% of total advertising budgets currently and will touch a quarter share of media growing at CAGR of +22.6% by 2022. Retail, BFSI, FMCG, Telecom and Auto are major contributors to the growth. In 2018, the medium will grow +27%. As massive increase in Smartphone users and data consumption is witnessed, the market unanimously looks forward to digital ratings (EKAM) from the TV ratings body (BARC).

     

    Television remains insulated from temporary economic policy implementation hiccups thanks to continued support from FMCG advertisers. TV still represents a significant 40% share of total budget growing at +12.2% in 2018. Furthermore, while digital takes the headline in every forecast, Television through 2022 will expand at CAGR of +11.9% and holding onto its share.

     

    Print media struggled the maximum in 2017 with both newspapers and magazines advertising sales declining significantly (+2.4% in 2017 Vs 6.2% in the previous year) because of the structural reforms. However in 2018, the medium will see significant growth expansion as the market recovers. Elections in large states, as national polls loom political parties are setting the stage for the aggressive campaigning and Government spending on publicity will push the print growth to +6.1%. The war between Print and Digital intensifies and by 2022 both will draw equal share of advertising budgets.

     

    Radio will be the third fastest growing media with a 5-year CAGR of 11% through 2022. Broadcasters have started launching stations won during Phase III auction and this will expand the listenership base and revenues will go up both organic and in-organic terms.

     

    While OOH will see high single digit growth of +8.7%, medium continues to be data scarce and shall remain a 3-4% share media. Government’s thrust towards infrastructure growth in T2 and T3 cities will widen the OOH landscape

     

    Key Figures:

    1. Media Owner Advertising Revenue Growth Forecast – Key Markets

    Key Markets 2018 ($ Bn) 2017 2018 2019
    United States 206.6 3.3% 6.4% 2.0%
    China 69.2 9.1% 10.3% 8.0%
    Japan 38.9 2.7% 2.8% 2.0%
    United Kingdom 24.8 5.2% 6.1% 3.3%
    Germany 24.1 3.5% 2.5% 2.4%
    Brazil 16.4 7.7% 12.6% 8.8%
    France 12.7 2.7% 2.9% 2.3%
    Australia 12.4 3.3% 3.0% 3.7%
    Canada 11.7 5.5% 5.0% 3.5%
    India 10.4 9.8% 12.5% 13.2%

     

    2. Media Owner Net Advertising Revenues (NAR) Growth

    NAR 2017 2018
    Growth Size (INR Bn) Growth (June 18) Growth   (Dec 17) Growth (change) Market    Share
    TOTAL OFFLINE 6.5% 546.4 9.5% 9.4% 0.0% 80.6%
    Television 10.0% 274.4 12.2% 12.2% 0.0% 40.4%
    Print 2.4% 212.2 6.1% 6.0% 0.2% 31.3%
    Radio 5.4% 22.8 10.0% 10.0% 0.0% 3.4%
    OOH 7.7% 37.0 8.7% 9.7% -1.1% 5.5%
    TOTAL DIGITAL 28.7% 131.9 27.0% 25.2% 1.8% 19.4%
    Mobile 73.0% 60.9 54.4% 53.9% 0.5% 9.0%
    Desktop 11.3% 71.0 10.3% 10.4% -0.2% 10.5%
    Search 20.2% 36.1 15.3% 15.3% 0.0% 5.3%
    Video 26.9% 22.4 32.7% 32.7% 0.0% 3.3%
    Social 62.1% 39.7 44.0% 44.0% 0.0% 5.9%
    GRAND TOTAL 9.8% 678.3 12.5% 12.1% 0.4% 100.0%

     

  • But the Lion of St Mark to Piyush and Prasoon Pandey, 2 Grand Prix and metals in new age categories offer cheer

    @CannesLions, India Shining, though down to 21 metals

     

    By A Correspondent

     

    It’s been an unforgettable year for India at Cannes Lions 2018 this year. Veteran adperson, chief of Ogilvy India, and the country’s best known creative advertising executive Piyush Pandey and his brother Prasoon were recognised with the Lion of St Mark, the highest honour at the Cannes Lions. With this, the Pandeys enter the ad world’s most hallowed Hall of Fame.

     

    They deserve every bit. And when the award was presented, every Indian present at Cannes – even the professional rivals – had tears of joy. And could walk around the French Riviera with T-shirts saying ‘Mera Bharat Mahaan’. We don’t think anyone did, but you get the picture.

     

    There wera also other reasons why this is a special year for India at Cannes Lions. Even though our tally was down to 21 from 40 last year, some of the awards and the awardwinners brought much joy in the Indian contingent and back home.

     

    India sent a total of 979 entries, up from 953 if you factor in the merged/dropped categroesi and the absence of the Publicis group of agencies.

     

    India 2014 2015 2016 2017 2017 Restated 2018
    Entries 979 1035 1315 1227 953 979

     

    But there was joy for the Grand Prix for Creative Effectiveness for Savlon that Ogilvy bagged. And the earlier Healthcare for Good Grand Prix that TBWA\India was awarded.

     

    There were Lions for categories like Creative E-commerce, Creative Effectiveness, Product Design and Innovation.

     

    This edition of Cannes Lions is also important for FCB India which bagged four metals, two of which were Golds, both for a Times of India campaign. While metals at Cannes Lions are not new for The Times of India brand team, for FCB India (eka FCB Ulka), it marks an assertion of it being a creative powerhouse

     

    Cannes table

     

  • Other jury members include CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital; Raj Nayak, COO, Viacom18 and Dilip Cherian, Founding Partner & Group Chairman, Perfect Relations.

    Ad Club’s Marquees 2018 on Aug 29. Sanjiv Mehta to head jury

    By A Correspondent

     

    The Advertising Club has announced the second edition of ‘Marquees’, the now-annual award that awards brands for excellence in marketing and brand-building. Sanjiv Mehta, CEO & MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia, will continue to be Jury President for Marquees 2018. The awards event will be held in Mumbai on August 29.

     

    The other jury members include CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital; Raj Nayak, COO, Viacom18 and Dilip Cherian, Founding Partner & Group Chairman, Perfect Relations.

     

    Vikram Sakhuja

    Speaking about the awards, Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said: “The Ad Club launched the Marquees in 2017 to celebrate Excellence in Marketing. In its second year, we are happy to have the same stellar jury chaired by Unilever’s Sanjiv Mehta deciding on this year’s laurels. The Ad Club sets the gold standard for excellence in Creativity through Abbys, Effectiveness through EFFIES, Media through EMVIES and now Marketers through Marquees. Stay tuned to see the winners in each category and the Special Awards on August 29.”

     

    Partho Dasgupta

    Added Partho Dasgupta, CEO, BARC India and Chairman, Marquees 2018: “Marquees has been able to carve out a niche for itself and I am glad to be a part of this journey. After a successful debut edition last year, I am looking forward to some great entries this year. As they say, an award is as good as its Jury and in this case the Jury can’t get better than this. The Jury with its years of experience and wisdom will be able to recognise the extra-ordinary work done by marketers over the past one year,”

     

     

  • Aims to harness real-time audience consumption habits across media touchpoints

    Dentsu launches its latest proprietary tool, DAN Explore

    By A Correspondent

     

    Dentsu Aegis Network’s Data Sciences Team has announced the roll-out of a tool that captures the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioral triggers and psychographic understanding – DAN Explore.

     

    The tool will be a first in the market that examines differences in media consumption habits across TV, Digital, OOH, Mobile and other touchpoints in the consumer’s journey to help marketers combat the challenge to determine when, where and how best to reach their audiences.

     

    Gautam Mehra

    Commenting on the launch, Gautam Mehra, the South Asia Chief Data Officer of Dentsu Aegis Network said: “With data and smartphone prices being more ubiquitous, India has seen a distortion in the traditional path to purchase of the digitised consumer. While traditionally there have been challenges in brands understanding nuances in audience traits of the various subsets of their consumers, the growing needs of clients and brand strategists alike have inspired us to probe further in assuming ways to extracting these rich insights. The influence of sophisticated techniques like Artificial Intelligence, on the backbone of heightened processing capabilities has now made deeper understanding of audiences across various touchpoints very real. Through our access of deep rooted APIs with our partners in traditional and new media , and our proprietary data sources, we have endeavored to decode audience behaviours across various platforms to capture a unified audience view to solve brand challenges.”

     

    Narayan Devanathan

    “There have been two ‘fights’ in the communications business, one that’s been around for a couple of decades now and the other of more recent making. The first is between media and creative. The separation of these two components has resulted in a gap in how a media planner sees the audience and how a brand planner sees the consumer. The second is between Big Data and creative. What we seem to have forgotten in all these ‘fights’ is that everything we do is in the interest of best matching consumers and brands. What that requires is a connecting of the dots so that we understand people as people—not only as consumers of media or brands. DAN Explore opens up countless ways to connect the dots precisely because it collects all kinds of dots about people and their lives. From passion points to brand and media consumption, from offline to online behavior, from individual to group affinities. In doing so, it does what data is supposed to do in the first place – help explore and find unexpected, inspiring insights,” added Narayan Devanathan, Group Executive and Strategy Officer at Dentsu Brand Agencies, South Asia.

     

     

  • PointNine Lintas will work closely with the management of SoundLogic to define a brand positioning

    SoundLogic appoints PointNine Lintas as its full-service agency

    By A Correspondent

     

    Audio and electronics brand SoundLogic has given the full-service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products.

     

    Vikas Mehta

    Commenting on the assignment, Vikas Mehta, CEO, PointNine Lintas said: “We first met the team from SoundLogic only a few weeks ago. We saw a demo of their upcoming product range and it was love at first sound. They are a young company with big ambitions and a product lineup to back those ambitions. In a way, SoundLogic is about to democratize cutting edge audio technology and our team at PointNine Lintas is enjoying the opportunity to help them navigate this journey.”

     

     

    Sagar Gwallani

    Commenting on the appointment, Sagar Gwallani, CEO of SoundLogic added: “We are happy to collaborate with PointNine Lintas to fuel our ambitious dream for SoundLogic. It is the first time we have embarked on a campaign of this magnitude. The PointNine Lintas team demonstrated a roadmap that was aligned with our brand philosophy. We look forward to an interesting and insightful journey ahead.”

     

     

  • Balyan will lead Omnicom Media Group’s trading and proprietary media arm, OMnet

    Omnicom promotes Yatin Balyan to National Head of Investment and Enterprise

    By A Correspondent

     

    Yatin Balyan

    In a move to strengthen its investment and enterprise offering, Omnicom Media Group India has elevated Yatin Balyan to the role of National Head of Investment and Enterprise. Reporting into Chief Investment Officer, Mamatha Morvankar, Balyan will now lead Omnicom Media Group’s trading and proprietary media arm, OMnet, in India, enhancing investment opportunities and cost efficiencies for clients of the Group’s agencies – OMD and PHD.

     

    Previously Vice President – Investment for OMD India, Balyan has been with the group for over a decade, working in multiple roles across media planning and investment, covering categories such as FMCG, Automotive, Mobile, BFSI and TV.

     

    “Yatin brings a wealth of experience from planning and investment to set up our media agnostic investment vertical,” says Mamatha Morvankar, Chief Investment Officer for Omnicom Media Group India. “His analytical capabilities have helped develop new media metrics in the ever-evolving media landscape. Yatin has the perfect background and understanding of emerging needs to drive change, maximise available opportunities, create new models and deliver competitive advantage for our clients.”

     

    Speaking on his new role, Balyan commented: “This new opportunity within Omnicom Media Group couldn’t have come at a better time, given the constant influx of new and challenging opportunities within the media landscape. I am very excited to embark on this new journey in driving effective and innovative partnerships that enhance value across all our business associates, and deliver stronger ROI for our clients.”

     

     

  • Rajiv Dube Director of Corporate Services Aditya Birla Group will Chair the Jury

    IAA Leadership Awards to be held on July 27 in Mumbai

    By A Correspondent

     

    The IAA Leadership Awards, now in its sixth edition will be presented in Mumbai at the St. Regis Hotel on July 27, 2018.

     

    Rajiv Dube, Director of Corporate Services, Aditya Birla Group will chair the Jury that will recognise marketers in major categories.

     

    The jury members for this flagship award for marketers include R Ramakrishnan, Vice Chairman & Joint MD and Group CEO – Polycab and Karthi Marshan, Marketing Head, Kotak Mahindra Group amongst others.

     

    Said Ramesh Narayan President India Chapter of the International Advertising Association (IAA): “The IAA Leadership Awards have, over the last five years, been acknowledged as the gold standard of marketing awards.”

     

    Along with the awards for the top marketers of the year, a special committee of the IAA will decide on who will get the iconic Business leader of the Year (last year Mukesh Ambani personally accepted it and the year before that Kumar Mangalam Birla accepted it), Editor of the Year, CEO of the Year (Creative and Media Agency), News Anchor of the Year and Brand Ambassador of the Year.

     

     

  • Gozoop is entrusted with the task to establish a scalable platform agnostic Customer Experience Team (CET) for Acko

    Gozoop bags Acko’s digital CRM mandate

    By A Correspondent

     

    Gozoop has won the digital CRM mandate for Acko, a digital-first insurance provider, following a multi-agency pitch.

     

    Said Acko’s Janani Viswanathan: “As a brand, it is important for Acko to connect with our audience. Listening to customers and responding to them in a timely manner will help in building a brand that people trust and can rely on. Digital platforms play a key role in this and with Gozoop we intend to engage with our customers more effectively.”

     

    Commenting on the win, Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop added: “In today’s time, a brand’s ability to build lasting relationships with its customers depends on how it services them across platforms with a quick, effective and personalised solution to meet their needs. Gozoop has the best-in-class tools and processes along with an experienced team to deliver the same. We are confident of creating some ‘WOW’ moments for Acko in this journey to continuously improve the customer experience.”

     

     

  • McCann Worldgroup picked up five awards including two golds, one silver and two bronze awards

    McCann Worldgroup bags most wins at WARC Awards 2018

    By A Correspondent

     

    McCann World Group India is the most awarded Indian agency at the Global WARC Awards 2018. The WARC Awards 2018 were given across categories Effective Content Strategy, Effective Social Strategy, Best use of Brand Purpose & Innovation shortlisted from Global case studies.

     

    McCann Worldgroup picked up five awards including two golds, one silver and two bronze awards. It won gold in the Innovation category for its campaign IDFC – Bank in a Box.

     

    Commenting on the wins, Prasoon Joshi – Chairman Asia Pacific, CEO & CCO India said in a statement: “We at McCann Worldgroup India take immense pride in creating solutions which are strategically sound and have great craft. These work are a testimony of our belief which strikes the chord with the target audience “

     

     

  • The ad captures Adventz agri-business’s transformation to directly connect with the Indian farmer community

    Latest ad by Adventz showcases its contribution in empowering farmers

    By A Correspondent

     

    Zuari Agro Chemicals Limited (ZACL) has rolled out the Jai Kisaan Ann-Dhan-Sampann film to commemorate 50 years of brand Jai Kisaan and to bring out the business-to-farmer transformation of the agri business led by the Adventz Group’s flagship company.

     

    Said Sunil Sethy, Managing Director, Zuari Agro Chemicals Limited: “For 50 years, Jai Kisaan has been a key driver to address the agricultural requirements of a growth-intensive nation. Jai Kisaan has been consistently delivering quality products and services across India. A campaign such as Ann-Dhan-Sampann essentially conveys to our stakeholders the fundamental transformation that Zuari Agro Chemicals, thereby Jai Kisaan, has undertaken — moving from a purely B2B company to establishing direct connect with the farmers. Over the years we have been working towards such a goal and our Jai Kisaan Junctions bear testimony to the resurgence. Through them we have established one-stop shop for farmers and farm-support services. We have now set a path and aim to be the single-largest facilitator for the farmers, either by manufacturing or sourcing agri-inputs and partnering with farmers, to achieve the farm economy’s full potential.”

     

    Added Gautam Pandit, Creative Director, R K Swamy BBDO: “The challenge was to find a way to communicate self-sufficiency in food production in a simple, warm manner which anyone can understand. The insight was to find a cultural connection common to the whole country. Thus came in the Sanskrit idiom from our culture Anna-Dhann-Sampann.”

     

     

  • He will be heading the creative, copy and pre-sales vertical

    iCubesWire appoints Upal Ganguli as Senior Ac & CD

    By A Correspondent

     

    Upal Ganguli

    iCubesWire has announced the appointment of Upal Ganguli as the Senior Account and Creative Director at their head office in Gurgaon. He will be heading the creative, copy and pre-sales vertical, and will be responsible for formulating impressive ideas and shaping them towards execution.

     

    Speaking on the appointment, Sahil Chopra, CEO and Founder, iCubesWire, said: “We are delighted to have another talented individual join our passionate team. I am certain that Upal’s immense expertise in strategy building will help strengthen our ties with the esteemed clients and impart a breath of fresh air to the ongoing campaigns and approach. We are eager to delve into newer avenues and are certain about presenting breathtaking concepts that leave a lasting impression.”