MxMIndia

Category: ADVERTISING

  • He is relocating to Dubai to officially join Wavemaker on June 10

    Wavemaker appoints Rabe Iyer as MENA CEO

    By A Correspondent

     

    Wavemaker has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as CEO for Wavemaker MENA. The announcement was made by Ajit Varghese, Wavemaker’s Global President of Market Development. Iyer joins from a position as Managing Director of GroupM India media agency Motivator, based in Delhi. He is relocating to Dubai to officially join Wavemaker on June 10th.

     

    Said Varghese: “I’ve known Rabe since he joined Motivator and I’ve always been impressed by his commitment to excellence. He’s a proven leader with strong business acumen and I’m sure that he, together with our fantastic leadership team across the region, is perfectly positioned to make Wavemaker MENA a formidable future-facing agency.”

     

    Added Iyer: “Wavemaker’s ambition, it’s obsession with the purchase journey and desire to connect and scale its capabilities, is exciting. I believe that MENA has a large potential for growth and I look forward to working with the talented team here to deliver on the agency’s ambition across the region.”

     

     

  • Clients on board include Tata Unistore, Noon.com, Rajasthan Patrika amongst others

    DAN Consult wins multiple accounts in India

    By A Correspondent

     

    DAN Consult, the consulting arm of Dentsu Aegis Network, reports winning large growth consulting assignments with corporates like Tata Unistore (Tata Group’s ecommerce venture), UAE’s leading ecommerce platform Noon.com, leading regional newspaper group Rajasthan Patrika, Rajasthan’s luxury hotel group Suryagarh Hotels along with a few other clients who wish confidentiality.

     

    Lalit Bhagia

    Lalit Bhagia has taken over as CEO of DAN Consult. It will be the fourth entity under the DAN Performance Group, headed by Vivek Bhargava, along with the existing three companies under it – iProspect India, SVG Columbus and Merkle Sokrati. Bhagia and Bhargavewill collaborate to build and scale the DAN Consult business.

     

     

    Ashish Bhasin

    Commenting on the new division, Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network – South Asia said: “The launch of DAN Consult enables our business to achieve the completion of the triumvirate of branding, media and consulting. We believe the market currently leaves scope for an offering of this nature and we are glad to introduce the consulting business under the DAN Performance Group, providing further value to our clients and working with CEOs and promoters to push the envelope through digital. Moreover, this is aligned with our One-DAN vision.”

     

    Vivek-Bhargava

    Added Vivek Bhargava, CEO, DAN Performance Group: “With 1800 digital experts and the diverse talent that the network possess, we believe we enjoy a niche to cater to the unmet demand of clients beyond what tech companies and traditional consultancies are equipped to provide. The strength, dynamism, culture, flexibility, consumer understanding and risk-taking that a network like ours possesses along with some of the best minds in the business works as a huge added advantage. With Lalit at the helm, I’m positive we will be able to deliver great value to clients through our consulting efforts.”

     

    Said Bhagia: “With DAN Consult, we aim to deliver on business objectives and not the marketing objectives. Our business model rests on this very premise and thus we work with companies based on revenue growth using digital. In the long run, we will take a cut from the results, instead of charging  fixed fees for time. This is a shift from what traditional consultants currently do and with this we hope to redefine the space. I am glad to have been chosen to create and build this business for DAN. This indeed is the next level of how agencies would evolve in the future.”

     

     

  • The process was the first ever for the Awards

    IAA Ind IAA Regional Awards (Telugu) to take place on May 11

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) completed the judging process of its first ever IndIAA Regional Awards. Said Jury Chair S. Sivakumar Group Head Agri & IT Businesses, ITC Ltd: “From an age of bizarre translations of advertisements conceived in English, the regional advertising has come a long way. I am glad IAA India Chapter is celebrating the good work in regional languages. The Jury process was very rewarding.”

     

    Added Ramesh Narayan, President, IAA: “There was a great need for a regional award backed by the prestige and gravitas of the IndIAA awards. We were fortunate to have a great jury in the form of S. Sivakumar, M. Ravindra Reddy of Bharati Cement, G.Veera Bhadram of Coromandel, Mohammed Rafathullah of Dukes and P. Chandra Shekara Reddy of Gemini Edibles and Fats (GEF).”

     

    Said Srinivasan Swamy, Chairman, Regional Ind IAA Awards: “The uniqueness of the IndIAA national awards has been preserved. We had a robust two-stage judging process, one on-line with CMO’s and the other where the final jury were physically present. And the jury who are all advertisers would be present on the 11thMay at the awards presentation ceremony at the Cyber Conventions, Kondapur, Hyderabad.”

     

     

  • FMCG, Consumer Durables & E-commerce are the Top 3 verticals, notes an IAMAI-IMRB study

    Online ads to touch Rs 9,700 cr by Dec 2017

     

    By A Correspondent

     

    The digital advertising spend in India was estimated to be around INR 7,300 crore at the end of 2016, growing at a rate of 40% over 2015. The growth in spends on digital advertising is expected to continue at a CAGR of 33% to touch INR 9,700 crore by December 2017. The digital advertising market was pegged at INR 5,200 crore by the end of December 2015. These are the latest findings of the ‘Digital Advertising in India’ report, jointly published by the Internet and Mobile Association of India (IAMAI) and Kantar IMRB Kantar.

     

    The report finds that the digital advertising spend is about 14% of the total advertising spends in the country. In terms of volume, E-commerce leads the digital advertising spends with around INR 1,361 crore, followed by FMCG, Consumer Durables and BFSI. However, a comparison of these verticals in terms of share of spends on Traditional vs Digital show that BFSI organisations incurred the highest share on digital advertising spends. 40% of their overall advertising spend was on Digital followed by E-commerce, Telecom and Travel.

     

    Share: Traditional vs Digital Advertising Spends by Verticals

    Source IMRB Estimate Dec 2016

    In 2016, it is estimated that Search ads (close to INR 2,044 crore) constituted 28% of the overall ad spends followed by Video (close to INR 1,387 crore) which contributes to around 19%; Mobile and Social Media (close to INR 1,314 crore) each are at around 18% and Display ads (close to INR 1,168 crore) at 16%. Spends on Video ads have shown a significant increase and accounted for 19% of the overall spends in digital advertising. In all likelihood, this has been driven by new online entertainment (movie, TV series) channel launches, by enhanced monetisation across various platforms and high CPMs on premium content. This category is estimated to witness significant growth till 2020. Spend on mobile advertising (SMS/in-app ads) also recorded high YoY growth of 58% from INR 832 crore in 2015 to around INR 1,313 crore in 2016. Spending on email ads has reduced substantially (-53% YoY) and is now estimated at only INR 73 crore.

     

    Spend by Ad Avenues & CAGR (INR crore)

    Source IMRB Estimate Dec 2016

     

     

     

  • The agency received one Gold for Public Relations category, and one Bronze for Film (Short Form) category

    Isobar India wins a Gold & Bronze at Clio Sports 2018

    By A Correspondent

     

    Isobar India was awarded a Gold and a Bronze for its #BruisesCanBeGood campaign for Reebok India at the Clio Sports Awards 2018. The agency received one Gold for Public Relations category, and one Bronze for Film (Short Form) category.

     

    Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India, Exec Sponsor AMNET India stated: “Winning at a renowned festival like Clio Sports is extremely special and prestigious for Isobar India; I am very proud of the entire team who contributed to this award winning work for Reebok – one of our oldest clients. Reebok has a serious focus on women empowerment, and #BruisesCanBeGood was a pioneering approach on Women’s Day. Progressively, more and more clients are looking for evocative marketing solutions that efficiently unite and connect with consumers, sell products, services and further lead to business growth.”

     

    Commending the win, Silvia Tallon, Senior Marketing Director, Reebok India added: “Winning a Clio is an amazing feat. #BruisesCanBeGood has been very close to my heart and I’m proud that it’s getting appreciated globally. As a women-centric brand, we aimed to underline our brand’s core philosophy of #FitToFight with this campaign. This recognition will bring us closer to the reform we are trying to achieve – a safe and a fair society for women. Our vision is make a difference in people’s lives through fitness. We want to inspire everyone to get fit – socially, mentally and physically fit.”

     

     

  • A total of 187 advertisements were picked up by ASCI’s suo moto surveillance and objections

    ASCI pulls up 193 erring ads for Feb 2018

    By A Correspondent

     

    In February 2018, the Advertising Standards Council of Indias Consumer Complaints Council (CCC) upheld complaints against 193 advertisements out of the total of 290 advertisements that were evaluated by the CCC.

     

    A total of 187 advertisements were picked up by ASCI’s suo moto surveillance and objections against 163 advertisements were upheld. Of the 103 advertisements complained against by the general public or by the industry members, complaints against 30 advertisements were upheld by the CCC. Of the total 193 advertisements against which complaints were upheld, 154  belonged to healthcare sector, 18 to education sector, eight to the food & beverages category, two to personal care and 11 were from the ‘others’ category.

     

    Gross exaggeration of product efficacy was the number one reason for upholding complaints, followed by the violation of the Drugs and Magic Remedies Act (DMR Act) and the Drugs and Cosmetics (D&C) Rules. The other reasons were failure to provide substantial facts and figures to support claims and delivering advertisements which were misleading by ambiguity and / or by implication.

     

    Abanti Sankaranarayanan

    ‘’Food Safety Standards Authority of India recently renewed its Memorandum of Understanding (MoU) with ASCI as a reflection of its successful association in the first year. The MoU gives ASCI a suo moto monitoring mandate to co-regulate and curb misleading advertisements in F&B sector. This association has helped us to augment our efforts in curtailing false F&B advertisements” said Abanti Sankaranarayanan, Chairman ASCI

     

     

  • The campaign is digital-led, but will also make its appearance in cinema screens, print and OOH

    Eat.fit makes food consumption interesting via #EatfitEveryday campaign

    By A Correspondent

     

    Eat.fit, the healthy food vertical of Cure.fit, has rolled out its first ever campaign in partnership with their creative agency- Happy mcgarrybowen. The campaign is digital-led, but will also make its appearance in cinema screens, print and OOH.

     

    Spearheaded by the belief #EatfitEveryday, the campaign promises healthy and tasty home-like food that can be consumed every day without upsetting your system.

     

    Talking about their first campaign for eat.fit, Kartik Iyer, CEO and Co-founder, Happy mcgarrybowen said: “We have been part of the entire journey of creating the cure.fit brand and one of our biggest efforts has been to create a unique identity and langue for the brand and the experience. With the eat.fit campaign, we have only taken that further in the cure.fit world. The brand speak is simple, contemporary and artistic. Strategically the eat.fit offering is more than just convenient food at your door step. In today’s urban world, many people feel the need to order-out nearly every meal. The need for it is more today than ever. Hence, eat.fit every day.”

     

    Added Ankit Nagori, Co-founder, cure.fit: “Our idea was to communicate the ease with which today’s jet setting, young urban professionals can keep up with their busy schedule without compromising on healthy eating. We are pleased with the new-age look of the campaign developed by Happy mcgarrybowen.”

     

     

  • S SivaKumar, Group Head- Agri & IT Business, ITC Limited was the jury chair this year

    IndIAA Awards for Telugu presented

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) presented its first ever IndIAA regional Awards (Telugu) at Hyderabad on May 11.

     

    Said S Siva Kumar, Group Head- Agri & IT Business, ITC Limited who was jury chair: “The idea of a regional language awards is excellent. The judging was done with meaningful discussion and the best work has been awarded.”

     

    Added Srinivasan Swamy, Sr VP, IAA Global & Chairman IndIAA Regional Awards: “I congratulate all the winners. I am happy that the Regional Awards are off to a flying start. The participation was heartening and the judging was impeccable. We have maintained the high standards that the National IndiAA awards are known for.”

     

    Said Ramesh Narayan, President IAA India Chapter: “The IndIAA Regional Awards are an idea whose time has come. The Telugu Awards have been received very well. In its first year, this is very good news. Look out for the Marathi Awards next.”

     

     

  • In an effort to empower underprivileged children across the country, #ToolsForSchool centred its focus on education this year as well

    Dentsu employees dedicate a day for societal change

    By A Correspondent

     

    Dentsu Aegis Network (DAN) held its annual volunteer initiative, One Day for Change (ODFC), for the fifth consecutive year, on May 11. Keeping in line with last year’s theme #ToolsForSchool, DAN Indadedicated this day towards building a better environment for the young and underprivileged children including those with special needs.

     

    Over 1,800 employees across offices in Mumbai, Delhi, Bengaluru, Chennai and Kochi participated in this annual initiative giving over 5,000 hours of their time to local communities. Commenting on the initiative, Ashish Bhasin, Chairman and CEO- South Asia, Dentsu Aegis Network said, “A significant number of children in the primary years drop out of school and the chief reasons for this are poverty and accessibility to basic equipment. Meanwhile, when it comes to children with special needs who require far more attention from their environment, often schools are unable to focus on them. This, again, leads to these kids dropping out of school.  Therefore, this year for our One Day For Change, we decided to continue our focus on education.”

     

     

  • The award will be given by Maharashtra Chief Minister Devendra Fadnavis and Commerce Minister Suresh Prabhu on Friday, May 18, in Mumbai

    Mark Tully to be awarded Lifetime Achievement Award, Faye D’Souza is Journalist of the Year at Press Club’s RedInk Awards

    By A Correspondent

     

    The RedInk Award for Lifetime Achievement in Journalism for 2018 will be awarded to veteran journalist Sir William Mark Tully. The award, a part of the National RedInk Awards for Excellence in Journalism instituted by the Mumbai Press Club, will be presented to Tully by Maharashtra Chief Minister Devendra Fadnavis and Union Commerce Minister Suresh Prabhu on Friday, May 18, in Mumbai.

     

    The RedInk Award for ‘Journalist of the Year’ will be presented to Faye D’Souza, Executive Editor of Mirror Now, for her coverage of issues that touch the lives of common people. “Her passionate and honest style with which she handles subjects like corruption, political opportunism, price rise and communalism over calendar 2017 has made her and her programme ‘The Urban Debate’ a subject of appointment viewing,” notes a communique.

     

    Apart from these awards, the Redink Awards for Excellence in Journalism are given in 13 competitive categories to 32 journalists after a process of short-listing selection by a jury appointed for each of the 13 categories.

     

    Star India is the Presenting Partner for Mumbai Press Club Redink Awards for Excellence in Journalism 2018, while Aditya Birla Group, Glenmark Pharmaceuticals, Zee Entertainment, Eros International, Indiabulls Housing, Dr Reddy’s Laboratories, Nanavati Hospital, Edelweiss Group, Jaslok Hospital, Global Health Strategies and Earth are the Award Partners. The Hindu Group is the media partner.MxMIndia partnered the Press Club in sending out promotional mailers at the entries stage.

  • Sorrell’s session is scheduled on May 30 at 2.30pm at the Dome at the National Sports Complex of India (NSCI), Worli

    Martin Sorrell to deliver keynote at Zee Melt

    By A Correspondent

     

    Anant Rangaswami

    It’s a coup no doubt. The Kyoorius-run Zee Melt conclave has announced that former WPP CEO Sir Martin Sorrell will deliver the keynote at Zee Melt 2018, scheduled to take place in Mumbai on May 30 and 31. He will also interact with senior journalist Anant Rangaswami and take questions from the audience. Sorrell’s session is scheduled on May 30 at 2.30pm at the Dome at the National Sports Complex of India (NSCI), Worli.

     

    Sorrell, one of the most powerful A&M professionals in the world, was forced to exit WPP after an investigation due to allegations of personal misconduct. Sorrell announced his departure in April.

     

    Martin Sorrell

    Meanwhile, while speaking at the Techonomy NYC 18 conference last week, he said: “I’m going to start again. I’m not going to go into voluntary or involuntary retirement.”

     

    And this is what the Wall Street Journal reports him say at an ad industry digital media conference earlier this week: “What I’m looking at, and what I will focus on and try to do again — as we did in 1985 — is look at where are the opportunities from a technological point of view, and look at where are the opportunities from a geographic point of view and put the two together.”

     

    Sorrell is scheduled to make an announcement in a few weeks, and his Melt interaction could well be the first after he does that. This will be Sorrell’s second ‘appearance’ at the annual conference held by Kyoorius for the marketing and media fraternity. He had connected via a live video link at Zee Melt in 2016.

     

     

  • Network makes key promotions in the face of continuous growth

    OMD India strengthens leadership team

    By A Correspondent

     

    OMD India has promoted Sulina Menon to the newly created role of Chief Client Officer, while Lalit Agrawal has been elevated to the role of Head of OMD India – West.

     

    Menon takes on her new role with immediate effect and will work closely with OMD India’s CEO, Priti Murthy, in building the OMD brand nationally.

     

    Priti Murthy

    Said Priti Murthy, CEO of OMD India, on the elevations: “I am delighted to partner with Sulina and Lalit in their new roles. As an agency that is committed to generating business results for our clients, both Sulina and Lalit embody this value proposition, having spent considerable time in the industry and at OMD. These promotions are also a testament to the talent of our teams, taking our agency from strength to strength. I look forward to working closely with them both in navigating OMD’s continued journey of growth in India.”

     

    Sulina Menon

    Speaking on her promotion, Menon commented: “I am really excited about energising our team in India to drive data-enabled, integrated solutions for our clients and look forward to seamlessly onboarding our new clients. It’s important for us to continue evolving our approach for clients and OMD is well equipped to futureproof their businesses. I am excited to be a part of the journey.”

     

     

    Lalit Agrawal

    In his new role as Head of OMD India – West, Agrawal will drive and consolidate fresh avenues for growth. Said Agrawal on his appointment: “OMD is now well underway on its new path, with a rejuvenated focus on helping clients make ‘Better Decisions, Faster’. I am thrilled to be part of this momentous occasion as we extend our footprint in West India and I look forward to working with our clients and teams to make a mark for this region.”