MxMIndia

Category: ADVERTISING

  • Talwar was last with Neo@Ogilvy where he was VP and Head of Analytics and Insights

    Publicis Media onboards Ankush Talwar as Head, Data Science

    By A Correspondent

     

    Publicis Media has appointed AnkushTalwar as Head, Data Sciences.An analytics and technology expert with 13 years of experience in data analytics, problem solving and providing effective business solutions across multiple domains including Retail, Ecommerce and Online Media, Financial Services, Telecom and Tech, Talwar has joined Publicis Media from Neo@Ogilvy where he was VP and Head of Analytics and

     

    Said Anupriya Acharya, CEO, Publicis Media India:  “Data science is a core expertise in Publicis Media and given our unmatched expertise in Data, Digital and Performance media, it is also a competitive advantage. In fact, PM India has been successfully running the global Data and Analytics Centre Of Excellence for many years now and the team has won multiple global accolades too. Ankush, with his strong and diverse background, has been handpicked to further enhance our capability building on Data Strategy and Insights that includes overseeing Platforms, Advanced Analytics, Artificial Intelligence, Machine Learning and Data engineering. He joins us at an important time and will work closely with our global network, clients and Brand teams.”

     

    Added Talwar:  “I am very excited to join Publicis Media, especially at a time when Data Science Practice is gaining phenomenal traction with domestic and international clients alike. I look forward to working closely with Starcom, Performics. Convonix, Zenith, Performics. Resultrix and bringing disruptive solutions that enable strong business results for Publicis Media clients.”

     

     

  • The campaign revolves around "Khudh Aazmaiye" as it encourages customers to test the TVS Jupiter

    TVS Jupiter invites customers to test new offering, and decide

    By A Correspondent

     

    TVS Motor Company has unveiled a 360-degree marketing campaign for its scooter brand, TVS Jupiter. The campaign features actor Amitabh Bachchan, as he endorses the viewer’s habit of trying and testing all things before finalising them for loved ones. The campaign includes a TVC and spans across print, digital and OOH.

     

    Commenting on the campaign, Aniruddha Haldar, Vice President, Commuter Motorcycles, Scooters and Corporate Brand, said: “The TVS Jupiter customer is a family man who wants the best for his family members and will go that extra mile to ensure that his decision is the right fit for them.  Today, the consumers are discerning and believe in exercising the luxury of choice, especially in terms of purchase decisions, as opposed to following the herd.  The power of this campaign is brought to life by its slice-of-life situations and the resonance with brand philosophy evangelist, Mr. Amitabh Bachchan who reassuringly tells our esteemed customers to “Khudh Aazmaiye” their mobility purchase in line with the same thought. Once set on that path, we are confident that they will deem TVS Jupiter as the perfect choice for their requirements.”

     

    Said Vishal Nicholas, Senior VP – Head of Planning, Dentsu India: “This campaign is a purposive evolution of the last year’s campaign idea – Jaanch Parakh. This year, we took the same insight forward and reinforced it by adding the dimension of Khud Aazmaana or trying it yourself as the additional step we Indians believe in taking to ensure that we make the wisest choice when it comes to our family across a variety of life situations.”

  • India is joint #13 with China with nine Pencils

    9 Pencils for India at D&AD. McCann wins 5, 4 for Immunity Charm

    By A Correspondent

     

    Indian entrants have bagged nine Pencils at the annual D&AD awards. McCann Worldgroup has bagged five Pencils, four of which are for the Afghan government’s ‘The Immunity Charm’. The fifth Pencil is for PayTM’s ‘Sweet Change’ entry. Ogilvy (MP Tourism), Cheil (The Good Vibes Project), FCB (No Conditions Apply – Sindoor Khela) and Hindustan Petroleum (Roads that Honk) have also bagged Pencils.

     

    While the name of the Pencil-winners has been announced, the colour of the Pencil – Wood, Graphite, Yellow and the coveted Black – will be unveiled on Thursday evening at the awards event. The Hindustan Petroleum ad was created by Leo Burnett, but since the Publicis group is staying away from awards (except Goafest where PR agency MSL participated and won), guess client HP is identified as the entrant.

     

    This year’s event will see a total of 721 Pencils awarded, with the United States topping the country rankings with 194 Pencils. The top-ranking countries are:United States – 194 Pencils, United Kingdom – 165 Pencils, Japan – 49 Pencils, Germany – 46 Pencils and France – 37 Pencils. India is joint #13 with China with nine Pencils.

     

    Said D&AD CEO Tim Lindsay: “The last few days of judging have been incredibly inspiring, and we’re excited to open our doors today for this year’s Festival. All Pencil winning work is on show throughout the Truman Brewery, and will give visitors insight into what creative excellence means today. It’s great to see the range of work that creative minds all over the globe are producing. Long gone are the days when design and advertising operated in silos. The work being produced today touches many industries, and is testament to the value of creativity to business.”

     

     

  • The campaign brings a fresh take to brand activations this IPL season

    Kingfisher banks on humour for the Indian Prank League

    By A Correspondent

     

    Kingfisher has introduced the Indian Prank League as part of its IPL campaign “Divided by teams, united by Kingfisher”. The Indian Pranks League comes with a series of video commercials featuring players from Sunrisers Hyderabad, Mumbai Indians, Rajasthan Royals, Kolkata Knight Riders, Kings XI Punjab and Royal Challengers Bangalore, who are seen pulling pranks off at their teammates.

     

    Commenting on the campaign, Samar Singh Sheikhawat, Chief Marketing Officer, United Breweries Limited, said: “For years, Kingfisher has been a catalyst in bringing rival teams together with a fun element off the fields to establish the brands campaign line for the IPL, “Divided by teams, united by Kingfisher”.

     

    Added Kishore Tadepalli, SVP & Managing Partner, J Walter Thompson Bangalore: “Despite the rivalry between teams, the players are thick friends with each other. They constantly pull each other’s legs, crack jokes and have a laugh off the field. Kingfisher brings the camaraderie alive for the sports fans and gives them a sneak peak to their lives beyond Cricket.”

     

     

  • Set to air on Viu in late 2018, crime drama to become first Endemol Shine Group scripted content in Asia for OTT

    India set for the local adaptation of hit series, ‘The Bridge’

    By A Correspondent

     

    Video-on-demand service Viuis teaming up with production and distribution house Endemol Shine Group to produce a localised, 10-episode adaptation of ‘The Bridge’ in which a body is found on the border of two countries, forcing an investigator from each country to work together to solve the case.

     

    Said Kingsley Warner, Country Manager for Viu Malaysia: “Viu previously achieved success in adapting popular entertainment to emerging markets when it brought the CBS Hollywood Squares format to audiences in India, releasing Tollywood Squares. Today’s news is in that same vein and we believe that working with Endemol Shine to tell this gripping story, while also making it uniquely our own, will captivate our viewers.”

     

    Added Cathy Payne, Chief Executive of Endemol Shine International: “Partnering with Viu is a natural fit for us, given it’s the leading OTT in Southeast Asia. We expect the premium format of The Bridge to resonate strongly in this region.”

     

    The series is expected to shoot in July and begin airing in Malaysia and Singapore later this year. We don’t know for sure when it will be aired in India.

  • There will be no single head of the Publicis Group in India, as per the announcment

    Publicis Groupe appoints leadership team to lead Indian market

    By A Correspondent

     

    The Publicis Group has announced the appointment of a Group Leadership Team  to strengthen and accelerate the groupe’s capabilities at a national level across India & Sri Lanka.

     

    Anupriya Acharya
    Saurabh Varma
    Surbhi Gupta
    Pankaj Vasani

    The team comprises executive leaders in India and Sri Lanka, including: Anupriya Acharya, CEO of Publicis Media India; Saurabh Varma, CEO of Publicis Communications South Asia; Surbhi Gupta, in the newly created role of Chief Talent Officer, Publicis Groupe South Asia; along with Pankaj Vasani, who is joining to take the new role of Chief Financial Officer, Publicis Groupe South Asia. There will be no single head of the Publicis Group in India, as per this announcement.

     

    Vasani joins from Vodafone where  he served for around five-and-a-half years and was holding various pivotal positions of responsibilities in Finance and Tax.

     

    Driving greater integration across Publicis Group’s range of services, the Group Leadership Team’s focus is targeted on helping brands to accelerate their transformation, enhance collaboration, and achieve cumulative growth for clients. The Solution hub leaders who make up the Group Leadership Team in the Indian market will maintain their existing responsibilities and continue to cultivate collaborative opportunities and new business initiatives.

     

    Appointed CEO of Publicis Group APAC in February 2018, Loris Nold will work closely with the Group Leadership Team, supporting Publicis Group as it strengthens its relationship with existing clients, wins the trust of new ones, in addition to cultivating and attracting the brightest talent across its agencies and disciplines in the South Asia region.

     

    Loris Nold

    Said Nold: “South Asia is a critical region of outmost strategic importance to us. With the appointment of such a strong leadership team, we are in a unique position to continue driving The Power of One philosophy at the country level in this key market. Together with our recent appointments in Australia, this is a very important move as it allows us to continue driving and accelerating the exciting potential for transforming the way we work with our clients, as well as the opportunity it presents for developing and challenging our own talents. Having partnered with Anupriya, Saurabh, Surbhi and Pankaj, I am convinced that they’re uniquely positioned to successfully drive the Group forward on our behalf.”

     

     

  • Verma will report to Shashi Sinha, CEO, IPG Mediabrands India and will oversee India operation​s of Initiative

    IPG Mediabrands names Vaishali Verma CEO of Initiative

    By A Correspondent​

     

    ​Leading media agency Initiative, part of the Interpublic Group’s media management network IPG Mediabrands​, ​has announced ​the elevation of Vaishali Verma​ ​​as Chief Executive Officer of the agency. Verma will report to Shashi Sinha, CEO, IPG Mediabrands India and will oversee India operations.

     

    ​Said ​Will Anstee, Regional President, Initiative – APAC​:​ “I couldn’t be more excited to have Vaishali steer and deliver on our Initiative proposition in India. Her passion for the craft, her consistent high performance and the conscientious way she approaches every task, make her the natural choice for the role.”

     

    Talking about the appointment, Shashi Sinha, CEO, IPG Mediabrands India, said​:​ “What makes this truly special is that Vaishali is an insider and has grown from strength to strength in the Group, over the last twenty years. I am hugely proud to have such superlative talent from within steering the ship. She embodies IPG’s culture and values and is an inspiring leader. I couldn’t have found a better person to lead Initiative Media.”

     

    ​Added ​Verma​:​ “The advertising business is going through the most interesting times and it has never been more difficult than now to get consumer attention. Fortunately there is a better way of building audience relationship by being as relevant as possible and at Initiative we use Culture as the bridge to stay relevant. Culture forms the canvas and the fabric of how we lead our lives. We help brands grow through culture by distributing ideas, content and conversation. At Initiative, we have the best of the global and local clients, the finest talent in the industry and cutting edge media tools. I think we have an opportunity to help shape the future of how brands engage with consumers. To be a part of this opportunity, to shape it with some of the sharpest minds in the business, is what excites me.”

     

    A MICA alumn​us​, Verma started her career in advertising as a media planner with Mudra Communications in 1995 charting media strategies of brands like McDonalds, Samsung and Nestle. She then moved to Universal McCann in 1997 as a senior media planner and worked with brands like General Motors, Reckitt Benckiser, Gillette, Madura Garments and ICI Paints. She joined Lodestar UM as ​General ​Manager and handled brands like Wipro Consumer Care, Intel, ING group, Madura Garments. In 2014, Verma was named the COO of Initiative and she has been overseeing the agency’s entire business in Southern India with the likes of Amazon Seller Service, MRF, Jockey, 3M etc. leading a team of 100+ strong media professionals.

     

     

  • Commercial to be aired across digital spaces & during IPL matches

    Gulf Oil Lubricants gets Mr Pride to relay its message

    By A Correspondent

     

    Gulf Oil Lubricants has announced the launch of its brand film highlighting the company’s long-standing partnership with the team of Chennai Super Kings (CSK).

     

    Said Ravi Chawla, Managing Director, Gulf Oil Lubricants India Limited: “Gulf Oil’s successful association with Chennai Super Kings has enabled the brand to find a great connect with the fans and consumers alike. We launched Gulf Pride 4T Plus in its new packaging with the CSK Players, including MS Dhoni, Gulf Oil’s Brand Ambassador on March 30. Since then, Mr.Pride has been a perfect human embodiment of Gulf Pride 4T Plus that has created both excitement and understanding of the product’s Value proposition in the hearts of CSK fans.”

     

     

  • This year’s awards gala was attended by some 190 marketing professionals from across the region

    India bags 20 metals at 2018 APAC Effie Awards

    By A Correspondent

     

    The winners of the 2018 APAC Effie Awards were announced at a gala held in Singapore on April 28.  The jury awarded a total of 93 awards – 22 Golds, 33 Silvers and 38 Bronzes.

     

    Australia retained its No 1 position with 31 metals, followed by India with 20 and China with 9. Ogilvy, The Womb and Medulla won a Gold each. In Silvers, Ogilvy, McCann, The Womb and Medulla bagged two each while TBWA and Hindustan Unilever bagged a Silver each. Amongst Bronze Metals, the tally was: TBWA – 2, Havas – 1, BBDO – 1, Ogilvy – 1, Medulla – 1, Hindustan Unilever – 1.

     

    The University of Melbourne and McCann Melbourne walked away with the coveted Grand Effie for their campaign “Made Possible By Melbourne”. They continued their winning streak by capturing the Brand of the Year and Marketer of the Brand, and Agency of the Year respectively.

     

    This year, saw greater participation from a number of independent agencies with agencies like BMF, Edelman, Medulla Communications, Special Group, Supermarket Creatives and The Womb winning metals.

     

    McCann Worldgroup was crowned the Agency Network of the Year, followed by Ogilvy & Mather and BBDO Worldwide who was placed second and third respectively. These Special Awards were given out based on the total calculation of points accumulated for each gold, silver, bronze and finalists.

     

    “Winning an Effie Award remains a tremendous accolade, especially in today’s challenging marketing landscape. I am honoured to congratulate all of our winners. We saw greater participation from developing markets and as a result, many are being recognized as awardees and finalists” said Charles Cadell, Chairman of the 2018 APAC Effie Awards. “You are joining a world-class group of winners, and I am exceedingly proud of our region’s ability to exhibit first-class insights and effective marketing strategies.”

     

    All campaigns that clinched metals and finalists will be accorded points towards the 2018 Effie Effectiveness Index, which ranks the most effective companies and brands globally.

     

     

  • The entries for advertising, digital and media will be judged across 20 categories comprising 280 sub categories

    Kyoorius Creative Awards announces jury for Media category

    By A Correspondent

     

    The 5th edition of the Kyoorius Creative Awards has announced it jury for Media. The award show honouring creative and innovative work across advertising, digital, and media is inviting entries until the extended deadline of 2nd May.

     

    The media jury comprises Torie Henderson (Jury Foreman) – CEO, South East Asia & India, Omnicom Media Group; Nandini Dias – Chief Executive Officer, Lodestar UM; Tarun Katial – Chief Executive Officer, BIG FM (Reliance Broadcast Network Limited); Haruna McWilliams – VP, Strategy, APAC, Essence; Deepika Sabharwal Tewari -  AVP – Tanishq Marketing, Titan Company Ltd; Paritosh Joshi – Principal, Provocateur Advisory and Amin Lakhani – President, Client Leadership, Mindshare.

     

    Rajesh Kejriwal

    Speaking about the awards and the jury, Rajesh Kejriwal, Founder and CEO, Kyoorius said: “Like every year, we have a skilled jury with each bringing along decades of experience and an in-depth understanding of the industry.”

     

     

  • John will report to Sudeep Gohil, CSO and Managing Partner, Publicis India

    Russell John joins Publicis as VP- Strategy

    By A Correspondent

     

    Russell John

    Publicis India has announced the appointment of Russell John as Vice President – Strategy. To be based out of Mumbai, John will report to Sudeep Gohil, CSO and Managing Partner, Publicis India.

     

    John joins Publicis India from Lowe Lintas where he was an Associate Vice President. He was one of the planners on the global team for Lifebuoy across the markets of South Asia, South East Asia, North Africa & Middle East. Apart from that, he also managed the regional planning mandate for a host of brands including Pepsodent, Housing.com, Paranjpe Realty, Tata Tea, Britannia, Sonata Watches, ICICI Prudential Life Insurance, Bajaj Bikes, UTI Mutual Funds, Karvy Finance, BPCL etc.

     

    Commenting on his appointment, Gohil said: “From our initial meetings, I was excited about Russell joining us and working with our clients. He has a rare blend of characteristics, which make him a great person for the growing team. Humility, curiosity, passion, intelligence and a magnetic personality. I’m very enthusiastic to see his ideas come to bear on the work we are doing in the agency.”

     

    Sudeep Gohil

    Expressing his views on joining the agency, John said: “In Sudeep Gohil, Srija Chatterjee and Paritosh Srivastava, I found leaders who I wanted to associate with. It seemed like a buzzing and encouraging environment, which would give me an opportunity to add value to both the group as well as a varied set of brands. I am looking forward to lots of exciting associations and doing some great work for Publicis India.”

     

     

  • FCB India won Yellow Pencil for The Times of India’s campaign- #NoConditionsApply

    FCB wins a Yellow Pencil, McCann gets 3 Graphites at D&AD 2018

    By A Correspondent

     

    FCB India walked away with the solitary Yellow Pencil for an Indian agency at the D&AD Awards 2018! FCB India won Yellow Pencil for The Times of India’s campaign- #NoConditionsApply, that invoked a revolution, in the Community Experience

     

    #NoConditionsApply has been lauded both nationally and internationally. The campaign was the most awarded at the coveted Goafest, where it won 12 Abbys (4 Gold, 5 Silver and 3 Bronze). The campaign has also been recently shortlisted at One Show and 3 finalists at New York

     

    Excited on the win, Swati Bhattacharya, CCO, FCB Ulka, said: “I am humbled by the win! It is a moment of great pride and a testimony of our journey of being brave!”

     

    Meanwhile, as reported earlier, inclusive of FCB, India entries won nine Pencils at the D&AD Awards held last evening in London. Of the five Graphites won, McCann won three, and one each was taken away by Cheil and Ogilvy. Of the three Woods won, two went to McCann and one was for Hindustan Petroleum.