By A Correspondent
Financial services conglomerate IIFL Group has signed Pitchfork Partners Strategic Consulting LLP to advise it on communication initiatives for all its verticals.
Said Nirmal Jain, Founder and Chairman, IIFL Group: “Pitchfork Partners shares the same beliefs and values as us and we are delighted to partner with them for our communication strategy. It’s an exciting phase – IIFL, with a track record of disruptive innovation, is well place to ride the upsurge in financial services on the back of accelerating economic growth. We see a huge opportunity for sustained manifold growth and Pitchfork has the credentials to help us in this journey.â€
Added Jaideep Shergill, co-founder, Pitchfork Partners: “The financial services sector in India is exciting. It is also one of Pitchfork’s strengths. IIFL has shared with us an ambitious roadmap and we are looking forward to partnering it in achieving its goals.â€
By A Correspondent
Online money transfer service Remit2India has awarded its creative mandate to Lowe Lintas as part of its plans to re-launch in markets across the world. Remit2India is the direct-to-consumer brand of Nyuvo, which in turn is now owned by Finablr and the U.A.E. Exchange Group.
Said Achal Shah, Chief Business & Marketing Officer for Nyuvo: “We are a global, digital, direct-to-consumer business that enjoys a strong brand affinity with the Indian Diaspora. With the changing market dynamics that increasingly focus on the transactional aspect of the business, we wanted to couple our significantly improved proposition with a strong messaging campaign that talks about how we are more than just about getting money transferred across the globe. Given Lowe Lintas’ impressive track record, we are looking forward to together creating something that’s totally fresh and communicates our values and proposition to our Global Indian audience across the world.”
Added Raj Gupta, CEO – Lowe Lintas: “We are delighted with this association to work with a global fintech company. In today’s digital age consumers however far and apart, have collective clusters which are emotionally and culturally driven by their roots. For us addressing this tribe of global Indians through a digital-first approach is an interesting challenge, be it their identity or their communication.â€
By Prabhakar Mundkur
 If you thought that Martin Sorrell’s exit from the WPP group was the end of a great career you were wrong. Sorrell now 73, who stepped down from WPP a few months ago, is making a comeback with a new advertising (and marketing services) venture.
With his experience of taking over an unknown firm called WPP which was largely a shell company 33 years ago, it was natural for him to try his hand again at a similar experiment.
Sorrell now is taking charge of another shell company – Derriston Capital – which he intends to turn into an advertising venture. Confirmation of the Derriston deal was confirmed first by Sky News. Derriston as a company has been on the New York Stock Exchange since 2016.
In this first interview with Anant Rangaswami on CNBC last night at Zee Melt, Sir Martin spoke on a number of issues with his usual eloquence. For those branding experts who are wondering about the significance of S4, it stands for four generations of Sorrells in the UK. (His grandparents came to the UK from Eastern Europe in 1899.) He quoted Brian Whipple the CEO of Accenture Interactive while speaking about how competition from consulting might affect the advertising agency business.  Quoting  an interview that Whipple gave he said: “the consulting companies don’t compete with the agencies head-on. They go above the agencies to the CEOs and CFOs, the CMOs and the CIOs and CTOs. And they say to them you are going through significant change, they might describe it as a digital disruption. You are spending a lot of money. Let’s look at it as one and let’s see how we can improve your productivity, improve your technological response, digitise your company, transform your company and at the same time spend less money. And by the way pay us on the basis of what we save. Which is a very alluring conceptâ€.
Whipple has led Accenture Interactive’s disruption of the traditional agency landscape by creating a new service model. Whipple is known to have said “[Holding companies] are changing, but the pace of change is woefully slow. And it’s not because of the intent. It’s because of the structure and the culture.â€Â One couldn’t help feeling that Sir Martin is welcoming the fact that by starting on a clean slate he might be able to do things differently with S4 than what he could do with WPP.
As a new way of doing business Sorrell said in the interview that S4 would not only like to sharpen its tactical response but also develop its strategic response at the higher levels of the company. He reiterated the need to be ready for change, whether cyclical or strategic.
But what shape might Sorrells new venture take? Given his penchant as a ‘math man’ and his various criticisms of the ‘mad man’ era of advertising he is likely to be more interested in the world of data and digital. It is quite likely that Sorrell’s new venture might be devoid of the traditional advertising agency. In any case revenues of all his advertising agencies put together in WPP were much smaller than the media company or the research company. Which goes to show that he perhaps thought that advertising was really an old-world phenomenon. Sorrell is putting in his own personal investment of £40 million into the new venture. Institutional investors include Lombard Odier, Miton, RIT Capital Partners, Schroders and Toscafund would add a further £11 million.
That of course does not mean that the new venture will be devoid of creativity in other forms. Sorrell always believed in creativity and the power of ideas although he is often accused of marginalising creativity. Sorrell always said that the definition of creativity needs to change because he said “we are not in the advertising business anymoreâ€. Sorrell in the past has also said “75 per cent of what we [WPP] do now, Don Draper and maybe even Sir John Hegarty wouldn’t recognise.”
So what might we expect from Sorrell’s new venture is perhaps a smaller WPP minus traditional advertising and the traditional way of doing business by holding companies. But like WPP it would grow through acquisition.
To go back to Whipple he is known to have said that for agencies to survive they must leave the founder’s culture behind. In the case of Sorrel it might well the opposite. A case of the founder leaving his agency’s culture behind.
Prabhakar Mundkur, better known as Prabsy, is a veteran advertising agency professional, having led agencies in India and globally. And if he’s not thinking brands and strategies, he’s into music, cycling and writing. A prolific writer, he was LinkedIn’s most influential voice in 2016. He also writes ‘Ad Buzz’, a weekly column on MxMIndia.
By A Correspondent
Happy mcgarrybowen has appointed Vimal Singh as Senior Creative Director and Varun Khullar as Creative Director in its Gururgram creative team. Vimal Singh moves from Ogilvy, Gurugram while Varun Khullar moves from Happy mcgarrybowen Bengaluru after a three-year stint at the head office to bolster operations at Happy mcgarrybowen, Gurugram.
Said Kartik Iyer, Co-Founder and CEO on the moves: “It has been a little over six months since we started operations in Gurugram. The response from the market and the results have been extremely encouraging. We are very happy to have the quality of talent that Vimal and Varun bring to the already energetic team at Happy mcgarrybowen Gurgaon. The fact that they have worked together before shows in the chemistry of how they work together. I look forward to them pushing the envelope of Happy’s creative product. We wish them all the best and look forward to many more successes at Happy mcgarrybowen Gurgaon.â€
By A Correspondent
WatConsult has bagged the Grand Prix at the just concluded Prague International Advertising Festival (PIAF). It is also the only Indian agency to win a Gold. The digital and social media agency brought home this win under the ‘The Principal of Game’ category for #PowerlessQueen, billed as the world’s first digital chess game.
Designed, created and launched by WATConsult, the campaign was an attempt to spread awareness about the plight of women within the Indian society and raise donations for Project Nanhi Kali to empower education for the girl child.
Said Rajiv Dingra, Founder and CEO, WatConsult: “We are very proud to have achieved this prestigious global award for our #PowerlessQueen campaign. The campaign is a reflection of the growing creative capability at WatConsult and our drive to do path breaking work. We hope to win at more such global awards in the coming days.â€
It was an Ogilvy night yet again at the Kyoorius Creative Awards. The agency which has traditionally bagged bag at Kyoorius, maxed with two Black and 27 Blue Elephants. Production firm Early Man Film which won a Black in the 2016 edition, bagged a Black for The Story of Kaveri, the film for which it also bagged the sole Grand Prix at this year’s Abby. The other Blacks were bagged by FCB and BBDO.
Early Man was the second most awarded agency with one Black and two Blues, and FCB came next with one Black and five Blues. AÂ special Master of Creativity award was presented to actor Amitabh Bachchan for his immeasurable contribution in advertising communication
The 5th edition of Kyoorius Creative Awards saw a total of five Black and 90 Blue Elephants were presented to the winning titles spread across Advertising, Media and Digital categories. Over 2200 entries across 15 categories with 374 unique entrants were received. Last year, the number of entrants were over 1800 with a total of 304 unique entrants.
Speaking about the Kyoorius Creative Awards, Rajesh Kejriwal, Founder CEO, Kyoorius, said: “We have some brilliant work put up by communication agencies this year and I personally would like to congratulate each one of them them for their truly deserved win. It gives me immense happiness to announce that we received a 20 per cent increase in entries this year and selecting the winners was indeed tough for our respected jury. But innate knowledge of our jurors in their respected domain has contributed immensely in ensuring fair, unbiased and credible selection process.â€
The Five Black Elephants that signified the best of the best, were seen held high by 4 winning teams. While Ogilvy & Mather won maximum number of blue elephants, the black elephants winners were:
1. Ogilvy & Mather for – #HoliNotHooliganism and Vodafone Sakshi
2. Early Man Films for -The Story of Kaveri
3. FCB India Group for – SindoorKhela- No Conditions Apply
4. BBDO India for – #FuelFor The RealFit
The Black Elephants were presented to the winning teams by Mr. Amitabh Bachchan. This year, the Power of Print award, an IP owned by the Times Group was presented to Curry Nation Brand Communication for ‘Lifeline Question’.  Brave New World, Bengaluru and FCB Interface were awarded the runner-up winning title for their campaigns ‘No’ and ‘Honarary Doctors’ respectively.
Kyoorius Creative Awards also saw an out-of-home (OOH) advertising contest titled ‘Inoohvation’ in association with Kinetic. Creative Agency Studio Mars won the coveted title for their campaign ‘Will they see Blue’ while While J. Walter Thompson and Locopopo bagged the runner-up title for their campaigns ‘Interactive Digital Billboards’ and ‘Blue Skies For our Children’ respectively.
Interestingly, the award to Bachchan was presented by Kejriwal and Sanjay Prabhu, Vice Chair, Radio Indigo and Exec Director and Publisher, Asianet Commuications. Prabhu, who led the BPL brand from 1990 to 2015, was instrumental in signing on Bachchan for his first endorsement (with BPL).
Said Sonal Dabral –  Group Chief Creative Officer & Vice Chairman – ‎Ogilvy & Mather in a statement: “It’s a great feeling to be the leading agency once again at this prestigious award show. Kudos to all the passionate teams at Ogilvy that made it happen. Winning two Black Elephants and 27 Blue elephants across categories from digital to traditional is a testimony to the fantastic breadth of winning talent that we have in Ogilvy India. I’m thrilled that we won not one but two Black Elephants, but I’m particularly happy that both these big winners, for Vodafone Sakhi and #HoliNotHooliganism, deal with critical issues around gender inequality, prejudice and gender-based violence.”
Speaking about winning the Black Elephant,  Josy Paul, Chairman and National Creative Director, BBDO India said in a statement: “Quaker Oats is how I start my day. It’s my morning raga. So I am personally super thrilled when this everyday energy routine wins India’s biggest award. And it’s all because of our awesome team at BBDO Delhi and our truly enlightened client at PepsiCo, and the fantastic craft and film direction by Neeraj Ghaywan. Thank you for the Grand Prix breakfast.”
Honda Inoohvation-
| STATUS | Application Name | Agency Name |
| WINNER | Will They See Blue | Studiomars |
| RUNNER UP | Interactive Digital Billboards | J. Walter Thompson |
| RUNNER UP | Blue Skies For Our Children | Locopopo |
Times Power of Print Winners list
WINNER
Entry 2436 | “Lifeline Question”
>> Entrant Agency: Curry Nation Brand Communication
>> Entrants: Viplaksh Mehta &Â Sushant Ainapure
1st RUNNER UP
Entry 2377 | “No”
>> Entrant Agency: Brave New World, Bangalore
>> Entrants: Trisha Dutt&YadhuPriya
2nd RUNNER UP
Entry 2661 | “Honarary Doctors”
>> Entrant Agency: FCB Interface
>> Entrants: Ganesh Sripriya& Fauzan Malim
Kyoorius Creative Awards Winners List
By A Correspondent
Indian companies bagged several accolades at the INMA Global Media Awards held on Monday in Washington DC. Of the 28winnners from India (including two Regional Award winners, Jagran Prakashan received two first place awards.
The New York Times’ “Truth Is Hard†multi-media campaign touting the impact of its journalism amid a rising tide of fake news and misinformation won the coveted INMA Global Media Awards “Best in Show,†joining 33 companies taking home top prizes in growing brand, audience, and revenue.
Produced by the International News Media Association, the Global Media Awards were presented before more than 400 participants attending the INMA World Congress of News Media at the Mead Center for American Theater in Washington, D.C.
During the ceremony, 40 first-place winners were unveiled across 20 categories aimed at energizing news brands, creating products, engaging audiences, developing customer insights, growing advertising revenue, and instilling innovation. Entrants were judged in two groups: global/national brands and regional/local brands. INMA has presented awards for media excellence since 1937.
The 2018 Global Media Awards competition garnered 830 entries from 220 media companies in 39 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media.
An international panel of 50 executives from 20 countries selected 195 finalists, and from those the first place category winners were announced at the awards ceremony.
Other than Jagran Prakashan, six companies won multiple first-place awards. Sweden’s MittMedia took home three top prizes, while six others garnered two first places: Grupo RBS from Brazil, News Corp from Australia, VG from Norway, USA Today Network and The Wall Street Journal from the United States.
“If there were emerging themes among this year’s Global Media Awards winners, it would be about communicating the values held by news brands amid the misinformation explosion and the rise of algorithms, data, and machine learning in the everyday running of a media company,†said Earl J. Wilkinson, executive director and CEO of INMA. “This year’s competition was intensely competitive with a record number of entries that provoked debate among judges on what defines success – the precise argument happening at INMA member companies.â€
Regional winners announced
Judges selected from finalists the best in six world regions. Announced in Washington were:
:: Best in Africa: Ads24, South Africa, “Ads24 Presents Food for Thoughtâ€
:: Best in Asia/Pacific, Regional/Local Brands: News Corp Australia, “News ADvance Programâ€
:: Best in Asia/Pacific, Global/National Brands: South China Morning Post, “Alibaba Entrepreneurs Fund JumpStarterâ€
:: Best in Europe, Regional/Local Brands: MittMedia, Sweden, “User Activity Tracking Mapâ€
:: Best in Europe, Global/National Brands: Aftenposten, Norway, “Front Page Reinvented: The Algorithm That Supports Our Journalistic Missionâ€
:: Best in Latin America: Grupo RBS, Brazil, “PelasRuas: Innovation, Collaboration and Solutions in the Hands of the Communityâ€
:: Best in North America, Regional/Local Brands: LNP Media Group, United States, “The Caucus, a Watchdog Publicationâ€
:: Best in North America, Global/National Brands: The New York Times, United States, “Truth Is Hardâ€
:: Best in South Asia, Regional/Local Brands: Hindustan Times, India, “Hindustan Times Palate Festâ€
:: Best in South Asia Global/National Brands: Jagran Prakashan, India, “957 Pages from a Daughter’s Diaryâ€
INMA Global Media Awards results
Note:Â Group 1 below represents regional/local brands, and Group 2 represents global/national brands. Honourable Mentions are listed alphabetically.
CATEGORY 1: BEST BRAND AWARENESS CAMPAIGN
Group 1
:: First Place: ABP, India, “Ananda Utsav: Brand Awareness Campaign for Largest Bengali Festive Eventâ€Â
:: Second Place: Bay Area News Group, United States, “Start a New Ritual Read the Paper: Klay Thompson Campaignâ€
:: Third Place: Newsday Media Group, United States, “Watchdog Editorial Campaignâ€
:: Honourable Mention: The Atlanta Journal-Constitution, United States, “Worth Knowingâ€
:: Honourable Mention: Toronto Star, Canada, “Investigate. Report. Effect Change.â€
Group 2
:: First Place: The New York Times, United States, “Truth is Hardâ€
:: Second Place: The Globe and Mail, Canada, “Journalism Mattersâ€
:: Third Place: HelsinginSanomat, Finland, “The World is Beyond the Headlinesâ€
:: Honourable Mention: Fairfax Media, Australia, “The Australian Financial Review: The Daily Habit of Successful Peopleâ€
:: Honourable Mention: NZME, New Zealand, “Discover More: nzherald.co.nz Relaunchâ€Â
Â
CATEGORY 2: BEST PUBLIC RELATIONS OR COMMUNITY SERVICE CAMPAIGN
Group 1
:: First Place: Grupo RBS, Brazil, “PelasRuas: Innovation, Collaboration and Solutions in the Hands of the Communityâ€
:: Second Place: News Corp, Australia, “Do Something! Dayâ€
:: Third Place: Los Angeles Times, United States, “High School Insiderâ€
:: Honourable Mention: Bennett Coleman & Company Ltd. (Times Group), India, “Maharashtra Times – Women’s Sanitation: An Inconvenient Truthâ€
:: Honourable Mention: Republic Media – USA Today Network – Gannett, United States, “It Shouldn’t Hurt to be a Child Cause Marketing Campaignâ€
Group 2
:: First Place: Agora, Poland, “Tomorrownautsâ€
:: Second Place: NZME, Auckland, “Break The Silenceâ€
:: Third Place: Jagran Prakashan, India, “Fields on Fireâ€
:: Honourable Mention: FINN.no, Norway, “Wanted: Ocean Plasticâ€
:: Honourable Mention: Singapore Press Holdings, Singapore, “Stomp Goody Bag Campaignâ€
Â
CATEGORY 3: BEST USE OF AN EVENT TO BUILD A NEWS BRAND
Group 1
:: First Place: The Chronicle Herald, Canada, “Now! Nova Scotia and the Now! Nova Scotia Good News Awardsâ€
:: Second Place: News Corp, Australia, “Herald Sun Full-On Footy Tourâ€
:: Third Place: HT Media, India, “Hindustan Times Palate Festâ€
:: Honourable Mention: Ads24, South Africa, “Ads24 Presents Food for Thoughtâ€
:: Honourable Mention: Børsen, Denmark, “Børsen Gazelle Awardsâ€
Group 2
:: First Place: Financial Times Live, United Kingdom, “FT Weekend Festival”
:: Second Place: News Corp, Australia, “Jeff Horn – The Sunday Mailâ€
:: Third Place: Schibsted, Norway, “Aftenposten Event A-Techâ€
:: Honourable Mention: Axel Springer Auto Verlag, Germany, “Sport BILD Awardâ€
:: Honourable Mention: Krone Multimedia, Austria, “Austrian Video Awardâ€
Â
CATEGORY 4: BEST NEW PRINT PRODUCT
Group 1
:: First Place: LNP Media Group, United States, “The Caucus, a Watchdog Publicationâ€
:: Second Place: Dainik Bhaskar, India, “Maharashtra Independent Thought Bookletâ€
:: Third Place: Newsday Media Group, United States, “The Newsday Vaultâ€
:: Honourable Mention: ABP, India, “Paper Within Paper: A First-Time-in-India Concept by ABPâ€Â
:: Honourable Mention: Herald Sun, Australia, “AFLW Liftout& Supplementsâ€Â
Group 2
:: First Place: USA Today Network, United States, “USA Today Network Brand Refresh: Printâ€
:: Second Place: 24sata, Croatia, “JoomBoos Magazine from Cringe to Litâ€
:: Third Place: Fairfax Media, Australia, “Fairfax Media: Executive Style Magazineâ€
:: Honourable Mention: Metro, Belgium, “Metro Start: Best New Print Productâ€Â
:: Honourable Mention: News Corp, Australia, “News Corp Travel Tuesday Escape Everyday Seriesâ€Â
CATEGORY 5: BEST USE OF MOBILE
Group 1
:: First Place: Winnipeg Free Press, Canada, “News Break by Winnipeg Free Pressâ€
:: Second Place: Russmedia Digital, Austria, “VOL.at Redesignâ€
:: Third Place: Galadari Printing & Publishing, United Arab Emirates, “Khaleej Times Mobile News Serviceâ€
Group 2
:: First Place: VG, Norway, “VG on Snapchat Discoverâ€
:: Second Place: The Telegraph, United Kingdom, “Telegraph Snapchat Discoverâ€
:: Third Place: NZME, New Zealand, “Nzherald.co.nz Redesignâ€
:: Honourable Mention: Artear, Argentina, “TN TodoNoticias New Mobile Appsâ€Â
:: Honourable Mention: South China Morning Post, China, “HK Racingâ€Â
CATEGORY 6: BEST USE OF VIDEO
Group 1
:: First Place: Alabama Media Group, United States, “Reckon by AL.com’s Alabama Senate Editorial Campaignâ€
:: Second Place: Newsday Media Group, United States, “Sanctuaryâ€
:: Third Place: The Atlanta Journal-Constitution, United States, “The Making of Real Journalismâ€
:: Honourable Mention: Calgary Herald, Canada, “Call of the Rail: Restoring Colonist Car 1202â€Â
:: Honourable Mention: Russmedia Digital, Austria, “Made in Vorarlbergâ€Â
Group 2
:: First Place: Aftonbladet, Sweden, “Armored Glass Girlâ€
:: Second Place: The Wall Street Journal, United States, “The Face of Real Newsâ€
:: Third Place: 24sata, Croatia, “Gone But Not Forgottenâ€
:: Honourable Mention: Agora, Poland, “Make Poland Great Again: The Online Night-Show by Gazeta.plâ€Â
:: Honourable Mention: Stuff, New Zealand, “The Valleyâ€Â
CATEGORY 7: BEST LAUNCH OF A BRAND OR PRODUCT TO CREATE AN AUDIENCE SEGMENT
Group 1
:: First Place: News Corp Australia, Australia, “Local Sports Starsâ€
:: Second Place: Alabama Media Group, United States, “This Is Alabamaâ€
:: Third Place: Amar Ujala Publications, India, “Amar Ujala’s Multi-Platform Kavya Taps Into Massive Hindi Poetry Subcultureâ€
:: Honourable Mention: Los Angeles Times, United States, “Dirty John Podcastâ€
:: Honourable Mention: SaltWire Network, Canada, “SaltWire Network Brand Launchâ€
Group 2
:: First Place: NBC News Digital, United States, “NBC News’ ‘Stay Tuned’ On Snapchatâ€
:: Second Place: Agora, Poland, “Myk! From On-Line to TVâ€
:: Third Place: Omni, Sweden, “The Launch of Omni Ekonomiâ€
:: Honourable Mention: 24sata, Croatia, “Miss7: This is Me #WATCHmeGOâ€Â
:: Honourable Mention: News Corp, Australia, “News Prestige Network Launchâ€Â
CATEGORY 8: BEST USE OF NEW TECHNOLOGY TO GENERATE REVENUE AND ENGAGE
Group 1
:: First Place: MittMedia, Sweden, “The Homeowners Botâ€
:: Second Place: USA Today, United States, “Local Flash Briefings on Alexa in Partnership with Spoken Layerâ€
:: Third Place: Russmedia Digital, Austria, “Made in Vorarlbergâ€
:: Honourable Mention: Bay Area News Group, United States, “Leadhax – Online Advertising for Real Estate Agentsâ€Â
:: Honourable Mention: Honolulu Star-Advertiser, United States, “The Digital Billboard Networkâ€
Group 2
:: First Place: Aftenposten, Norway, “Front Page Reinvented: The Algorithm That Supports Our Journalistic Missionâ€
:: Second Place: Aftonbladet, Sweden, “What’s On the Plateâ€
:: Third Place: VG, Norway, “Mystery at the Oslo Plazaâ€
:: Honourable Mention: Bonnier News Brand Studio, Sweden, “Löfbergs: The Next Generation Coffee Experienceâ€Â
:: Honourable Mention: Ringier, Switzerland, “Using Advanced Artificial Intelligence (AI) to Generate Revenue and Boost Reader Engagement @ Ringierâ€Â
CATEGORY 9: BEST IDEA TO ENCOURAGE PRINT READERSHIP OR ENGAGEMENT
Group 1
:: First Place: Austin American-Statesman, Texas, “The Talk: An Interactive Multi-Platform Exploration of Race-Police Relationsâ€
:: Second Place: Calgary Herald, Canada, “Syrian Refugees: A New Home, A New Lifeâ€
:: Third Place: The Oklahoman Media Company, United States, “The Oklahoman’s Brand Campaignâ€
:: Honourable Mention: Bay Area News Group, United States, “Klay Thompson Campaign for Bay Area Newsâ€Â
:: Honourable Mention: Vijay Karnataka (Times Group), India, “Language Newspaper Taking Youngsters Message to The Prime Ministerâ€Â
Group 2
:: First Place: USA Today Network – Gannett, United States, “I Am An Americanâ€
:: Second Place: HelsinginSanomat, Finland, “The Art of Journalismâ€
:: Third Place: Jagran Prakashan, India, “A Glass Half Fullâ€
:: Honourable Mention: El PaÃs, Spain, “The New Arrivalsâ€Â Â
:: Honourable Mention: WeltN24, Germany, “Die Welt of December 9, 2017â€Â
CATEGORY 10: BEST IDEA TO GROW DIGITAL READERSHIP OR ENGAGEMENT
Group 1
:: First Place: MittMedia, Sweden, “The Homeowners Botâ€
:: Second Place: Grupo RBS, Brazil, “GaúchaZH: A Platform for Reading, Watching and Listeningâ€
:: Third Place: Amar Ujala Publications, India, “Kavya (Poetry) Drives High-Value Registrations Engagementâ€
:: Honourable Mention: ABP, India, “Growing the Readership of Ebela.in by Cementing Its Position As the Go-To Bengaliâ€Â
:: Honourable Mention: Chicago Tribune, United States, “Dining Awardsâ€
Group 2
:: First Place: Ringier, Switzerland, “Using Advanced Artificial Intelligence to Boost Digital Reader Engagement @ Ringierâ€
:: Second Place: The Economist, United Kingdom, “The World in 2018â€
:: Third Place: Aftenposten, Norway, “Front Page Reinvented: The Algorithm That Supports Our Journalistic Missionâ€
:: Honourable Mention: Nation Media Group, Kenya, “Nation Messenger Bot: Nation Kikiâ€Â
:: Honourable Mention: VG, Norway, “VG on Snapchat Discover: Digital Engagementâ€
CATEGORY 11: BEST USE OF SOCIAL MEDIA
Group 1
:: First Place: La Voz del Interior, Argentina, “Vivo in CBAâ€
:: Second Place: Newsday Media Group, United States, “Newsday’s Day in the Life of Long Islandâ€
:: Third Place: Alabama Media Group, United States, “It’s a Southern Thingâ€
:: Honourable Mention: OVB24, Germany, “Rosenheimsbeste.de: Reinventing Local Guidesâ€Â
:: Honourable Mention: Upsala Nya Tidning, Sweden, “UNT Pendlingskollen: Building Journalistic Ecosystems Using Social Mediaâ€Â
Group 2
:: First Place: VG, Norway, “VG on Snapchat Discoverâ€
:: Second Place: The Financial Times, United Kingdom, “FT Instagram Storiesâ€
:: Third Place: Condé Nast International, United Kingdom, “Vogue International on Instagram Storiesâ€
:: Honourable Mention: Bennett Coleman & Company Ltd. (Times Group), India, “#NoConditionsApply: ShindoorKhelaâ€Â
:: Honourable Mention: NBC News Digital, United States, “NBC News’ ‘Stay Tuned’ on Snapchatâ€Â Â
CATEGORY 12: BEST NEW PAID CONTENT OR SUBSCRIPTION INITIATIVE
Group 1
:: First Place: Editora Globo, Brazil, “Data-Driven Digital Subscription Paywall Modelâ€
:: Second Place: Hall Media, MittMedia, Sörmlands Media, VK Media, Sweden, “SverigesLokalnyheterâ€
:: Third Place: Dainik Bhaskar, India, “When a Young Newspaper Established its Position In a Cluttered and Commoditized Market With Over 15,673 Newspapersâ€
:: Honourable Mention: ABP, India, “The Telegraph t3: Life Enhancement Programmeâ€
:: Honourable Mention: Hearst Newspapers – Times Union, United States, “Dynamic Meter and Paywallâ€
Group 2
:: First Place: The Wall Street Journal, United States, “The WSJ Dynamic Paywallâ€
:: Second Place: Schibsted, Norway, “Touchpointsâ€
:: Third Place: DagensNyheter, Sweden, “Using Analytics to Drive Continuous Growth in Digital Subscriptionsâ€
:: Honourable Mention: Dow Jones, United States, “Omni-Channel Initiativeâ€Â
:: Honourable Mention: HelsinginSanomat, Finland, “Diamonds Are Forever: HelsinginSanomat’s Digital Strategy Renewalâ€Â
CATEGORY 13: BEST IDEA TO GROW ADVERTISING SALES OR RETAIN ADVERTISING CLIENTS
Group 1
:: First Place: News Corp Australia, Australia, “News ADvance Programâ€
:: Second Place: Honolulu Star-Advertiser, United States, “The Digital Billboard Networkâ€
:: Third Place: Bonnier News, Sweden, “SmartaJobbâ€
:: Honourable Mention: Ads24, South Africa, “#Ads24 Diskiâ€Â
:: Honourable Mention: D&C Digital – USA Today Network – Gannett, United States, “Saving The Sourceâ€Â
Group 2
:: First Place: Jagran Prakashan, India, “Gaming The Revenue Strategyâ€
:: Second Place: Times of India, India, “Times Power of Printâ€
:: Third Place: The Economist, United Kingdom, “The World in 2018â€
:: Honourable Mention: Independent Media, South Africa, “Drive360â€Â
:: Honourable Mention: United Daily News, Taiwan, “Intelligence Beyond Data: Unlock the Potential of Audience Engagementsâ€Â
CATEGORY 14: BEST MARKETING SOLUTION FOR AN ADVERTISING CLIENT
Group 1
:: First Place: Grupo RBS, Brazil, “The Media Project for Lebes Life Storeâ€
:: Second Place: Midday Infomedia, India, “Brands Make Inroads to the Corporate World with Mid-Dayâ€
:: Third Place: Florida Today – USA Today Network – Gannett, United States, “Where Innovation Takes Flightâ€
:: Honourable Mention: ABP, India, “The Sweet Story From a Sweet Land! How ABP Changed the Taste of Bengali Sweets for Mondelez Indiaâ€Â
:: Honourable Mention: Ads24, South Africa, “Ads24/Phumelela Soccer 6 Multi-Platform Campaignâ€
Group 2
:: First Place: South China Morning Post, “Alibaba Entrepreneurs Fund Jumpstarter 2017â€
:: Second Place: Jagran Prakashan, India, “Conversations with Customersâ€
:: Third Place: The Irish Times, Ireland, “Be One: Inspire One in Association with Ulster Bankâ€
:: Honourable Mention: Bonnier News Brand Studio, Sweden, “Nordea: The Smart Concept 2.0â€Â
:: Honourable Mention: Folha de São Paulo, Brazil, “The Reinvention of Print: GOL Brazilian Airline and Folha de São Pauloâ€Â
CATEGORY 15: BEST EXECUTION OF PRINT ADVERTISING
Group 1
:: First Place: Amedia, Norway, “Leading the Fight on Greyâ€
:: Second Place: Newsday Media Group, United States, “Good Samaritan Hospital HealthLink 4 Page PopUpâ€
:: Third Place: Diario Panorama, Venezuela, “Venezuela Biodiversaâ€
:: Honourable Mention: Gannett Imaging and Ad Design Center, United States,  “Noah’s Ark Ristoranteâ€Â
:: Honourable Mention: News Corp, Australia, “The Book of Mormon Mega Wrapâ€Â
Group 2
:: First Place: NZME, New Zealand, “The Inequality Issueâ€
:: Second Place: Bennett Coleman & Company Ltd. (Times Group), India, “Make India Water Positiveâ€
:: Third Place: Folha de São Paulo, Brazil, “The Reinvention of Print: GOL Brazilian Airline and Folha de São Pauloâ€
:: Honourable Mention: Mathrubhumi Printing & Publishing, India, “Santappan Advertising Campaignâ€
:: Honourable Mention: News Corp, Australia, “#SamDay or How our Two Biggest Mastheads Changed Their Name for the Dayâ€Â
CATEGORY 16: BEST EXECUTION OF NATIVE ADVERTISING
Group 1
:: First Place: Los Angeles Times, United States, “Through a Cracked Lens, Sponsored by Snowfallâ€
:: Second Place: The Atlanta Journal-Constitution, United States, “The Year in Real Journalismâ€
:: Third Place: Amedia, Norway, “Leading the Fight on Greyâ€
:: Honourable Mention: Postmedia, Canada, “Alive 375â€Â
:: Honourable Mention: Republic Media – USA Today Network – Gannett, United States, “Total Wine & More Native Campaignâ€Â
Group 2
:: First Place: The Irish Times, Ireland, “Story of Homeâ€
:: Second Place: EkstraBladet, Denmark, “‘Denmark’s Best Idea’ — High Engagement and Explosive Brand Awarenessâ€
:: Third Place: Styria Content Creation, Austria, “Seat Ibizaâ€
:: Honourable Mention: 24sata, Croatia, “The Shared Dream Became Realityâ€Â
:: Honourable Mention: News Corp, Australia, “Suncorp Federal Budgetâ€Â
CATEGORY 17: BEST USE OF DATA ANALYTICS
Group 1
:: First Place: MittMedia, Sweden, “User Activity Tracking Mapâ€
:: Second Place: Amedia, Norway, “From Chasing Reach to a Convertible Audience: The Case for Loyal Non-Subscribersâ€
:: Third Place: Fairfax Media, Australia, “InsightsPlusâ€
:: Honourable Mention: Berliner Morgenpost, Germany, “The Berliner Morgenpost Interactive Reader Map: The Interdepartmental Analysis Tool for the Newsroom Sales and Marketingâ€Â
:: Honourable Mention: News Regional Media, Australia, “A Digital Playbook for Every Newsroomâ€Â
Group 2
:: First Place: Dainik Bhaskar Digital, India, “Autobot: Automated Intelligent Push Notification Engineâ€
:: Second Place: De Persgroep Publishing, Belgium, “Automated Retention Using Churn Modelingâ€
:: Third Place: The Financial Times, United Kingdom, “Project XXâ€
:: Honourable Mention: Fairfax Media, Australia, “The Australian Financial Review: Harnessing Data to Drive Revenue Growthâ€Â
:: Honourable Mention: Gannett, United States, “Deepening Digital Audience Engagement and Retention Through Voice of the Customer Insightsâ€
CATEGORY 18: BEST USE OF CONSUMER RESEARCH
Group 1
:: First Place: Fairfax Media, Australia, “InsightsPlusâ€
:: Second Place: Dainik Bhaskar, India, “How a Young Newspaper Soared to Become Maharashtra’s Independent Newspaperâ€
:: Third Place: News Corp, Australia, “App Only and App Management Researchâ€
:: Honourable Mention: Republic Media – USA Today Network – Gannett, United States, “Community Impact Campaignâ€Â
Group 2
:: First Place: Dow Jones, United States, “WSJ Project Momentâ€
:: Second Place: News Corp, Australia, “The Food, Mood and Media Connectionâ€
:: Third Place: Star Metro Media, Canada, “Rockies By Rail: Digital Content Research Campaignâ€
:: Honourable Mention: Fairfax Media, Australia, “Kidtopia Festivalâ€Â
:: Honourable Mention: De Persgroep Publishing, Belgium, “NPS: The Process, Not the KPIâ€
CATEGORY 19: BEST NEW CORPORATE INNOVATION INITIATIVE
Group 1
:: First Place: Honolulu Star-Advertiser, United States, “The Digital Billboard Networkâ€
:: Second Place: Amedia, Norway, “The Better Journalism Initiative: How Better Journalism Propelled Digital Subscription Growthâ€
:: Third Place: Russmedia Digital, Austria, “VOL.at Redesignâ€
Group 2
:: First Place: Jagran Prakashan, India, “957 Pages from a Daughter’s Diaryâ€
:: Second Place: Fairfax Media, Australia, “Project Blueâ€
:: Third Place: Schibsted, Sweden, “The Schibsted Daily: Foster Innovation Through Informationâ€
:: Honourable Mention: Dagbladet, Norway, “Reader Critics“Â
:: Honourable Mention: The Financial Times, United Kingdom, “The Visual Vocabularyâ€
CATEGORY 20: BEST NEW CONCEPT OR INNOVATION TO CREATE NEW PROFIT CENTERS
Group 1
:: First Place: Russmedia, Austria, “Interactive West 2018â€
:: Second Place: Grupo RBS, Brazil, “Donna Beauty Pompeia: A Place to Discover Yourselfâ€
:: Third Place: Honolulu Star-Advertiser, United States, “The Digital Billboard Networkâ€
:: Honourable Mention: Herald Sun, Australia, “Herald Sun Destination Educationâ€
:: Honourable Mention: OVB24, Germany, “Rosenheimsbeste.de: Reinventing Local Guidesâ€Â
Group 2
:: First Place: Schibsted, Norway, “Aftenposten Junior: A Brand Extension with Exceptional Profitsâ€
:: Second Place: Jagran Prakashan, India, “Gaming The Revenue Strategyâ€
:: Third Place: The Hindu Group, India, “Stepâ€
:: Honourable Mention: News Corp, Australia, “International Pro Darts Showdown Seriesâ€
:: Honourable Mention: Sanoma Media, Finland, “HS Multi-Channel Strategy in Media Salesâ€
The next Global Media Awards competition deadline is Friday, January 25, 2019.
By A Correspondent
Investica, a web-app platform for mutual funds investments, has awarded its creative business to Ogilvy India. The agency won the advertising, strategy and creative mandate for Investica and along with this they were also consulted on the user experience and interface.
Said Ronak Agarwal, Chief Marketing Officer of Investica said: “The choice of Ogilvy was taken considering their creative experience, understanding of customer journey and depth of planning available at the agency,†adding: “At Investica, we believe to customize ourselves as per the client’s need by following a user-based-product approach. The idea is to drive the product to meet every goal our Investors will possess throughout their life journey. Ogilvy with their creative-edge & strategic insight was the ideal partner we wanted to work with. I am hoping for a long-term association with their team for taking Investica to unparalleled heights while building a ground-breaking product together.â€
Added Walter Noronha, Senior Vice President, Ogilvy Mumbai, on the account win: “The brief was to simply focus on the payoffs of great investments with simple life pleasures rather than promise huge unattainable goals.â€
By A Correspondent
Campaign Asia-Pacific’s Women Leading Change Awards 2018 has awarded Anita Nayyar, CEO – India & South Asia, Havas Media Group and CEO – Havas Group, North India as the joint winner of the CEO of the Year title. Amritat Randhawa, CEO, Mindshare APAC is the other winner. Campaign awarded 29 APAC’s executives across 11 categories for their professional contribution over the past year. Others from India included Anita Kotwani of Mindshare for a certificate of excellence in the Women’s Leadership Programme and Rituparna Dasgupta (also of Mindshare) with a certificate of excellence in the Technology Chief category.
Said Vishnu Mohan, Chairman & CEO, Havas Group, India & South East Asia on Nayyar being awarded ‘CEO of the Year’: “Anita’s determination and passion is a testament to Havas Group India’ success and growth over the years. She has imbibed trust, transparency and commitment as core values throughout her career and that is what defines her in the industry. We are all very proud of her achievements and lucky to have a fine professional like her lead by example. I hope she continues to be an inspiration to the next generation of leaders.â€
Added Nayyar: “I’m truly humbled to receive this award, which is also a recognition for Havas and every staff member that helps make this agency all that it is, and my family, without whose support I would not be where I am today. I am also thankful to Campaign Asia for encouraging such awards that allows the spotlight to be placed on gender equality and sets out to champion the women changemakers, leaders and rising stars among us, working in the media, advertising and marketing industry.â€
By A Correspondent
UN Environment and Ogilvy have launched a set of three films which attempt to demonstrate how when we use less we become better.
Said Sukesh Nayak, Chief Creative Officer, Ogilvy India (West): “Turning the word useless and finding a new meaning from it to promote using less plastic, is a great way of reminding people how simple acts can help save the environment. I am hopeful that the campaign line – ‘Useless log useful hain’- will catch on as a phrase and become a common refrain.â€
Added Atul Bagai, Country Head, UN Environment India: “Over the years, Ogilvy has done an outstanding job of creatively highlighting environmental issues. So, when it came to World Environment Day theme Beat Plastic Pollution, they highlighted not just the problem of plastic pollution but also showcased the alternatives to it. These short films are witty, and we hope will encourage people to use less plastic and eventually refuse it.â€
By A Correspondent
There is going to be a change of guard at Rediffusion Y&R as Dhunji Wadia will retire from the agency network in August 2018. Rahul Jauhari and Navonil Chatterjee will take charge as Joint Presidents at the Rediffusion Y&R group. Wadia had joined the group in 2010 first helming Everest and then in late 2014 as President of the Rediffusion Y&R group. While there is no official communication on this, the succession has been announced internally via mail. Jauhari is currently Chief Creative Officer, Chatterjee is Chief Strategy Officer.
Although, the agency bagged the coveted State Bank of India account recently, there have been mixed reports on how the agency is doing in terms of business, thanks to an indifferent advertising services scenario in the country as well as a longstanding dispute with WPP group. But now with the exit of Sir Martin Sorrell from WPP, as reported by MxMIndia earlier, there have been talks of Rediff Y&R buying out the 40 per cent stake of WPP and Dentsu. In the past Rediffusion has lost some prized accounts like Airtel and Colgate.
With over three decades of experience in the business, Wadia has been associated with major national and international brands like Parle, Tata, Unilever, Nike, Levi Strauss, Diamond Trading Co, Kellogg, Aditya Birla Group, Sony Entertainment Television – Max and SAB, Kotak amongst others. Both Jauhari and Chatterjee joined Rediff in mid-2015.