MxMIndia

Category: ADVERTISING

  • Merchant will be reporting to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential)

    Yusuf Merchant and Adil Khan join DDB MudraMax

    By A Correspondent

     

    In a move to reinforce the existing senior leadership team of the agency’s outdoor unit, Gour Gupta, CEO, DDB MudraMax has announced the appointment of Yusuf Merchant as Vice President, DDB MudraMax-OOH and Adil Khan as Associate Vice President, DDB MudraMax-OOH. Yusuf would be based out of Mudra House, Mumbai and Adil would function from the agency’s Gurugram location. Both Merchant and Khan were last with the WPP Group-owned Kinetic Worldwide.

     

    Khan will report to Merchant who in turn will report to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential). Speaking on the appointments, Shukla said: “Both Yusuf and Adil have reputed stronghold in the BTL market. They come from a credible, rich experience in the OOH domain. These are exciting times for the group; them being added to the team just adds to the merry.”

     

  • Through this campaign Lowe Lintas has portrayed an Indian mother as the change-maker, by putting her in the drivers seat

    Axis Bank portrays the Indian mother as a changemaker

    By A Correspondent

     

    Axis Bank has launched a new home loan campaign with a product differentiator – Home Loans with 12 EMIs off. The film, created by Lowe Lintas, has put the woman in the centre of the campaign as key influencer and the decision-maker.

     

    Speaking on the launch of the campaign, Asha Kharga, CMO, Axis Bank said:

    “The dominant language in the Home Loans category is around interest rates & percentages. Hence the new campaign aims to differentiate Axis with a simple proposition of 12 EMIs off. Consumer work revealed that home buying discussions usually start during important life events like marriage. With that context, the insight that we honed on was that typical Indian moms dont want to let go of their sons. If the ad encourages mothers to introspect and have authentic, honest conversations, it would have truly struck a chord and made Axis relevant and memorable.”

     

    The campaign is conceptualised by Lowe Lintas Mumbai and directed by Gauri Shinde with actress Revathi and actor Vikrant Massey in conversation with each other while shopping for his wedding.

     

    Added Arun Iyer, Chairman & Chief Creative Officer – Lowe Lintas:“The brief was to differentiate ourselves within the category  wherein the conversations are always about interests & percentages. The product had a clear differentiator and the communication required to reflect that. Therefore we decided that the communication should challenge conventional thinking just like the product proposition does. We chose to depict a warm and cheerful conversation between a mother and son, where the change maker is the mother which is not what is expected in our culture. We deliberately chose Revathi, adorned her as conventional as expected but she’s ingrained with progressive thinking. She advises her son who is about to get married to move into a home of his own. This helped us entrench the central idea which is Ghar ki kushi bani rahe, EMIs nahi.”

     

  • Epson's requirement for a digital agency was driven by the need to consolidate all the various and growing digital marketing efforts under one agency

    Langoor wins digital mandate for Epson

    By A Correspondent

     

    Digital marketing agency Languor has been awarded the full-service digital media mandate for Epson, a leader in digital imaging and printing solutions.

     

    Said Tushad Talati, Director Brand & Communication, Epson India: “We’re excited to sign on Langoor as our digital marketing agency. We were impressed with Langoor’s understanding of the market we operate in and their ability to straddle all the various aspects of digital extremely effectively under one roof.   Needless to say the ideas, enthusiasm and creativity on display were excellent and we expect to create some great campaigns together in the coming days.”

     

    Venugopal Ganganna

    Added Venugopal Ganganna, CEO, Langoor: “It is an honour to take on the digital mandate for Epson, a renowned global brand that is a market leader in multiple product categories in India. We have set ourselves an ambitious mandate of transforming Epson’s digital brand experience by creating stories and platforms that are fun, human and useful. We are excited about the possibilities of blending data, technology and creativity to deliver relevant interactions and transactions that continue to propel Epson’s amazing growth journey in India.”

     

  • Global business performance agency focuses on innovation and transformation with appointment

    iProspect names Rohan Philips as Global Chief Product Officer

    By A Correspondent

     

    Rohan Philips

    iProspect has announced the appointment of Rohan Philips as Global Chief Product Officer. In his new role, Philips will direct and oversee iProspect’s roadmap for central product development, adoption and commercialisation across its 52 markets. He will report to Global President, Ruth Stubbs, and will be based in Singapore.

     

     

     

    Ruth Stubbs

    Said Ruth Stubbs, Global President, iProspect:“Our ambition is to drive business performance for our clients. This requires a mindset that is inspired by the future, delivered today, and Rohan fully encapsulates this.  A dynamic approach to the development and evolution of our global product set is a vital component in our ability to engage audiences across all platforms and connect brands to consumers. As a business, we must become more sensitive to the challenges clients are facing. With Rohan’s hire, we have now finalised a recalibrated leadership team – specifically designed to address delivering these capabilities for our organisation, Dentsu Aegis Network and the clients that we serve.”

     

    Philips joins iProspect from GroupM, where he served as Vice President at [m]Platform and Xaxis.

     

  • AT has worked in agencies like FCB Ulka, Ogilvy & Mather, Leo Burnett, McCann & TBWA

    Abhinav Tripathi joins McCann as Executive Creative Director

    By A Correspondent

     

    Abhinav Tripathi

    Abhinav Tripathi has joined McCann Mumbai as Executive Creative Director.

     

    He has worked in agencies like FCB Ulka, Ogilvy & Mather, Leo Burnett, McCann and most recently with TBWA.

     

    Announcing the appointment, Prasoon Joshi Chairman APAC and CEO & Chief Creative Officer McCann Worldgroup India said: “I am delighted to welcome Abhinav back to the McCann family. Abhinav represents the breed of fine creative people who also have sharp understanding of strategy and brands. He has grown with McCann and has been an integral part of our creative journey, am sure his second innings with us will be even more valuable.”

     

    Commenting on the appointment, Pradyumna Chauhan-Joint NCD McCann World group added: “I have worked with Abhinav in the past. He is a great collaborator. Much awarded and with an eye on popular culture and emerging communication trends, I am sure he is going to help drive creative excellence.” Said Prateek Bhardwaj – Joint NCD McCann Worldgroup: “Delighted to have Abhinav back in the team. He is a unique talent, one who combines an innate advertising wisdom with a truly modern, techie sensibility. With Abhinav on board, I look forward to even more exciting times ahead for McCann.”

     

  • Swati Bhattacharya is responsible for the Group’s Communication and Brand strategy and will help shape the company’s narrative

    CK Birla Group appoints Swati Bhattacharya as Group Brand and Communication Head

    By A Correspondent

     

    The CK Birla Group announced the appointment of Swati Bhattacharya as Group Brand and Communication Head.

     

    Bhattacharya will be responsible for the group’s communication and brand strategy and will help shape the company’s narrative as it moves towards the next chapter in its story of value creation. She comes to CK Birla from General Motors India, where she had served as Vice President of Corporate Communications. She was earlier Vice President- Corporate Relations, Public Affairs and Branding with Ingersoll Rand and Head of Corporate Relations at Agilent Technologies prior to that.

     

    Commenting on her appointment, Bhattacharya said: “I am pleased to join the CK Birla Group, one of India’s oldest and well-respected business houses. The Group’s enriched legacy and strong commercial footprint has delivered outstanding growth and value for its stakeholders. I look forward to building upon that legacy and reputation.”

     

  • The agency's Mumbai office will handle Bauli’s brand portfolio

    L&K Saatchi & Saatchi bags creative mandate for Bauli India

    By A Correspondent

     

    Italian MNC Bauli Bakes and Sweets has appointed Law & Kenneth Saatchi & Saatchi to handle its integrated communications business for India following a multi-agency pitch. The agency’s Mumbai office will handle Bauli’s brand portfolio and nationwide launch across mainline and digital marketing communications.

     

    Said Raghav Ravichandar – Senior Marketing Manager, Bauli India: “We are excited to have one of the world’s leading creative powerhouse agencies partner us to ensure the Bauli legacy becomes a household name in India as is in Italy.”

     

    Added Rohit Malkani – Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi: “This was a particularly ‘sweet victory’ for us. It was a pitch that was fought with a truly integrated approach and that made all the difference. Law & Kenneth Saatchi and Saatchi has a history of partnering clients from scratch to build Superbrands. Bauli is a confectionery giant in Italy with ambitious plans for India, it’s going to be an exciting ride with a slew of amazing products and a great team to work with.”

     

  • In this role, Deepak will be overseeing the Group’s growth agenda with special focus on Technology, Data and Analytics

    DDB Mudra Group appoints its first Chief Growth Officer

    By A Correspondent

     

    Deepak Nair

    The DDB Mudra Group has announced the appointment of Deepak Nair as the group’s first Chief Growth Officer. Along with this position, Nair will also manage the responsibilities of 22feet Tribal Worldwide as its Chief Executive Officer.

     

    In this role, Deepak will be overseeing the Group’s growth agenda with special focus on technology, data and analytics.

     

     

    Vineet Gupta

    Speaking on the appointment, Vineet Gupta, CEO, DDB Mudra Group said, “The world has changed and we acknowledge that. We also realize the importance of growth – not just for the clients we partner with, but also for our people. I am excited to welcome Deepak on board as the Chief Growth Officer. Deepak is an entrepreneur at heart and has been an incredible partner in the 22feet story. I am confident that his passion for building teams, capabilities and collaborations will help us take progressive leaps towards being increasingly relevant in today’s world.”

     

    Said Nair on his appointment:“In an evolving advertising landscape and a digitally mature marketplace, the opportunity to be a part of the DDB Mudra Group’s growth story is incredibly exciting. I look forward to collaborating with Vineet, to create a future-ready partner for our clients across the group while continuing to drive innovative technology solutions & growth for our clients at 22feet Tribal Worldwide.”

     

  • Rajesh Mani and Kunal Madhavdas join as the agency’s first ever ECD and Sr. VP respectively

    Happy mcgarrybowen makes senior appointments

    By A Correspondent

     

    Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has added creative and account management muscle in the team with the appointment of Rajesh Mani and Kunal Madhavdas as the agency’s first ever ECD and Senior VP respectively.

     

    Said Kartik Iyer, CEO, Happy mcgarrybowen: “We have been very particular about creative leadership within the agency. Because at that level it’s not just about the talent but more about having the maturity to nurture ideas. We have a strong culture at Happy mcgarrybowen and in Rajesh we found the natural energy to further that culture. It’s great to have him in our team.”

     

    Added Samarjit Choudhry, COO, Happy mcgarrybowen: ”Happy mcgarrybowen has a culture of creating great ideas and not just great ads. We are particular about the people who work with us not just on skill set but also on the attitude. With Kunal and now Rajesh we have 2 people who come from the same mindset. They are a fabulous addition to the “Happy” team.”

     

  • Both the appointees will report to Sudeep Gohil – Chief Strategy Officer & Managing Partner

    Publicis strengthens strategy team in Delhi

     

     

    Publicis India has announced the appointment of Nisha Ganneri and Gursimran Singh as Associate Vice President, Strategy and Vice President – Strategy. Both the appointees will report to Sudeep Gohil – Chief Strategy Officer & Managing Partner.

     

    Gunner joins in from Ogilvy, Gurgaon, where she was the Planning Director; while Gursimran’s last stint was at MullenLowe Lintas as AVP. Nisha and Gursimran both possess over 11 years of rich experience and have been successful in driving growth and thought leadership for iconic global and local

     

    Said Srija Chatterjee, Managing Director, Publicis India on the appointments: “Appointing some of the best talents of the industry at leadership positions is a vital step that takes us forward in the direction to providing our clients with exceptional experiences. We hope that this new journey will turn out to be an exciting chapter for them and I wish them all the best on their new endeavour.”

     

    Added Ravpreet Ganesh, Executive Director, Publicis India: “We are delighted to have Nisha Ganneri and Gursimran Singh on-board at Publicis Worldwide. They have an amazing experience in the industry and their contributions are commendable. We look forward to work with these vibrant minds and deliver the best embarking our expertise.”

     

  • The account was awarded to FCB Ulka following a multi-agency pitch

    FCB Ulka bags the creative duties for Tata Docomo business service

     

     

    FCB Ulka has recently bagged the creative mandate for Tata Docomo Business Services. As a part of the mandate, the agency will service the Enterprise Business (Tata Docomo Business Services) for the brand and the account will be serviced from the FCB Ulka Mumbai office.The account was awarded following a multi-agency pitch.

     

    Said Harjit Singh Chauhan, Business Head –  SME, Enterprise Business, Tata Teleservices  Ltd: “With our strong focus on enhancing customer experience, it is also important for us to have a strong and complementary brand appeal. FCB Ulka is widely respected for many commendable campaigns and as we continue on our endeavor of building better customer engagement and trust, we believe that they will present the Tata Docomo Business Services brand in a unique, creative and impactful manner to our target audience.”

     

    Commenting on the win, Nitin Karkare, CEO FCB Ulka, said: “As we script another chapter with the celebrated brand- Tata Docomo Business Services, marking our second innings, we are elated at the opportunity to partner the brand communication mandate for their Enterprise Business. We are keen and look forward to add zing and excitement to the category as we blend the brand’s innovation and expertise with our storytelling, to create impactful and memorable campaigns!”

     

  • The agency’s sprawling new office premises will also house Indigo Consulting, Arc Worldwide and Prodigious

    Leo Burnett India relocates to a new office in Gurugram

     

     

    Leo Burnett India has brought together its North India operations under one roof. Leo Burnett India, Indigo Consulting, Arc Worldwide and Prodigious’ Delhi arms will now integrate into the same office space located in Gurugram in New Delhi NCR. Helping achieve the integration is a staircase spanning three floors, right in the middle of the office. It is perhaps this flight of stairs that brings all the agencies together, truly integrating the people and businesses, notes a communique.

     

    Speaking about the launch of the new office, Samir Gangahar, President – North, Leo Burnett India said, “The beauty of this office is that the design philosophy is inspired by the culture within the organisation. Hence, the emphasis on creating several open spaces for collaboration and each floor being seamlessly connected. We couldn’t have created a better environment to drive our agenda of integration to solve clients’ business problems, to the next level.”

     

    Added Rajesh Ghatge, CEO, Indigo Consulting, “As an agency specialising in digital transformation and digital communication, we strive to create and deliver great consumer experiences for our clients. The best experiences can only be created when client challenges and opportunities are addressed agnostic of any particular media channel. Working together in a seamless office space fosters collaboration to create fantastic and effective work – without losing anything in translation.”

     

    The new workspace in Gurugram has been designed by Studio B, headed by architects Jaya Kanwar and Balbir Singh.