MxMIndia

Category: ADVERTISING

  • The duo will report to Samir Gangahar, President – North, Leo Burnett India

    Saraswathi Laxman, Gaurav Dudeja join Leo Burnett as EVPs in Delhi

    By A Correspondent

     

    Saraswathi Laxman

    Leo Burnett India has strengthened its North India operations by appointing Saraswathi Laxman and Gaurav Dudeja as Executive Vice Presidents. Based in New Delhi, the duo will report to Samir Gangahar, President – North, Leo Burnett India. Their last stint was as marketers; Laxman comes in from ABP News where she was the Marketing Head, while Dudeja’s last role was as the Head of Brand and Marketing at Fortis Healthcare. Operationally, the Delhi office will transition to a two-unit structure with Laxman  and Dudeja heading a unit each.

     

     

    Gaurav Dudeja

    Said Gangahar on the appointments: “It is wonderful to have Saraswathi and Gaurav on board heading the two units within the Delhi office. Both being seasoned advertising and marketing professionals, they understand the need to solve clients’ business problems and will work together with our vast pool of specialists across media, digital, experiential, innovation and production to drive integrated solutions.”

     

     

    Samir Gangahar

    Apart from ABP News, Laxman has also spent time with retail brands such as Tata International Wolverine Brands and Trent. And in advertising, she has worked with JWT, Publicis, Lowe Lintas and McCann Erickson. Dudeja meanwhile has headed the marketing function at consumer durables giant Philips India, apart from Fortis Healthcare. In advertising, he has had a long stint at DDB Mudra as Vice President.

     

  • Responsible for a national mandate, Malhotra has joined GolinOpinion with immediate effect and will be based out of Mumbai

    PointNine Lintas appoints Asheesh Malhotra as ED, Golin Opinion

     

     

    Asheesh Malhotra has quit his role as President at Bates CHI & Partners and has joined GolinOpinion, the PR division of PointNine Lintas as Executive Director. This marks a significant shift for Malhotra, who’s spent his entire career in creative agencies, as he ventures into the landscape of PR. At GolinOpinion, he will lead the strategic planning function and oversee the agency’s social media centre-of-excellence, the Bridge.

     

    Commenting on his appointment, Vikas Mehta – CEO, PointNine Lintas said: “Convergence of marketing disciplines is here to stay. An omni-channel marketing plan today is incomplete without elements like advocacy and conversations. To stay relevant, PR firms need brand practitioners in addition to PR experts. Asheesh has built blue-chip brands while working with India’s two most respected agencies, Lowe Lintas and Ogilvy. We’re delighted to have him back in the Lintas family and look forward to his contribution in further strengthening PointNine Lintas’ PR service-stack.”

     

    Malhotra joins GolinOpinion from the Ogilvy group where he was President, Bates CHI&Partners heading their Mumbai and Delhi offices. He was earlier a unit head looking after a large Unilever portfolio as well heading a global hub for Castrol and BP at Ogilvy.

     

    Malhotra will report to Ameer Ismail – President, GoinOpinion & Chief Growth Officer, PointNine Lintas. Welcoming Malhotra to the agency, Ismail said: “We have a vision to redefine PR. I am delighted that a senior professional, strategist and well-respected leader who has worn many hats in advertising is going to lead this audacious vision. As a part of this goal his experience in defining milestone campaigns for brands will further the kind of bold work do for our clients. His experience in planning, equips him to lead and build out our Explorer community. I am excited to have him on board.”

     

  • PR for all ZTE Telecom operations across India will be handled by Madison Public Relations

    Madison Communication bags PR mandate of ZTE Telecom

     

     

    Madison Communication has acquired the mandate for ZTE Corporation in a multi-agency pitch.

     

    Commenting on the association, Paresh Chaudhary, CEO Madison Communication, stated, “We are delighted to partner with ZTE India.  ZTE is an ambitious, high-tech, result oriented company, operating in a space that is dynamic and exciting. Their focus areas such as technology, innovation, data, content and analytics coupled with powerful tools and rapid changing consumer insights will provide a vast learning experience and we are confident that we will be able to build significant PR approach to firmly establish ZTE in an extremely competitive landscape of mobile handsets.

     

    Added Sachin Batra, Chief Marketing Officer,  ZTE India: “We are thrilled to have found a strategic communication partner that shares our enthusiasm and vision for the brand and offers the best of both qualitative and quantitative thinking. The association seems to fit in together as Madison’s passion, vision and dedication made them the right partner for our growth plans. We look forward to a long and fruitful partnership.”

     

  • Based in Delhi, Souvik Datta will spearhead the creative leadership for Delhi-NCR

    Souvik Datta joins Creativeland as ECD

    By A Correspondent

     

    Souvik Datta

    Creativeland Asia has appointed Souvik Datta as Executive Creative Director. Based in Delhi, Datta will spearhead the creative leadership for Delhi-NCR.

     

    On the recent appointment, Anu Joseph, Chief Creative Officer, Creativeland Asia said: “We have been looking for good creative leadership in Delhi-NCR for some time now. Souvik is a strong creative strategist with tremendous experience in this market. He has created some memorable work and is unafraid to try new things. I am pleased to have him on board. He will be working in close partnership with Manas Lahiri who we recently brought on board to lead the branch.”

     

    Anu Joseph

    On joining Creativeland Asia as Executive Creative Director, Souvik Datta said, “I am excited to be a part of a fiercely independent ecosystem. Creativeland comes with a legacy of good strong work and culture. I look forward to leading the Delhi-NCR creative mandate and strengthening the Creativeland legacy in the market.”

     

    With an experience of over 17 years, Souvik has worked with leading advertising firms such as Lowe Lintas, DDB Mudra Group, TBWA\India other than Contract where he worked until recently.

  • The step may be the next step towards L&K S&S being a wholly owned Publicis Groupe company

    Anil Nair in Saatchi global leadership team

     

    By A Correspondent

     

    Anil S Nair, CEO and Managing Partner of L&K Saatchi & Saatchi India, has been inducted into the global leadership team of Saatchi & Saatchi. The team, under the leadership of Magnus Djaba, Global President, Saatchi & Saatchi, is looking at building  the future of the Saatchi brand and its business.

     

    The new  global leadership team represents Saatchi & Saatchi’s major offices and clients, all within the Publicis Groupe’s crucial path of transformation under the  Publicis Communications (PubCom) umbrella.

     

    Praveen Kenneth

    It may be recalled that the Publicis Groupe had acquired the then independent Law & Kenneth in early 2014 and merged it with the Indian operations of Saatchi & Saatchi. As part of the merger process, the management of the new entity was that of the old L&K team, even though it was part of the Saatchi & Saatchi and hence Publicis Groupe. The step may be the next step towards L&K S&S being a wholly owned Publicis Groupe company. The earn-out period for Praveen Kenneth,  Co-Owner, Chairman and Managing Director L&K Saatchi & Saatchi is due to end later this year.

     

    Said Kenneth in a statement: “[I] am extremely pleased and proud of  L&K Saatchi & Saatchi being among the Top 10 countries in the Saatchi World and having our CEO and Managing Partner Anil Nair on the global leadership team of Saatchi & Saatchi Worldwide. When Magnus and I spoke, recently, we had no doubt that Anil Nair will be the worthy flagbearer going forward,  of what has been a brilliant adventure over the last 15 years, and more importantly as he leads L&K | Saatchi & Saatchi into the future. He is also an integral part of PubCom India.”

     

    Magnus Djaba

    Commenting on this appointment, Djaba said: “The Indian market is crucial to our business and Anil represents the next generation of leadership for our network. I’m really looking forward to working more closely with him”

     

    Reacting to his appointment, Nair added: “For me this invitation is a huge validation and recognition of the team at L&K Saatchi & Saatchi India and their hard work. It’s an honour to be a part of the leadership team that shapes the future of an iconic network like Saatchi & Saatchi.

     

  • Karen Welman will be the foreman of the jury

    Kyoorius unveils jury for 2017 Design Awards

    By A Correspondent

     

    Kyoorius has announced its jury for the fifth edition of the Kyoorius Design Awards. The jury sessions will take place on September 15 and 16, 2017 at the Ecole Intuit Lab in Mumbai. All design work commercially released between January 1, 2016 and March 31, 2017 are eligible to be entered.

     

    The jury will be chaired by award winning graphic designer and founding creative partner at Pearlfisher (London), Karen Welman along with some of the leading names in the advertising and design space: Leanne Kitchen, Designer – Johnson Banks; Darshan Gandhi, Head Design – Godrej Consumer Products Limited; Scott Lambert, Design Director – The Partners | Founder – The Typefaces; Ambrish Arora, Founding Principal – Studio Lotus; Jay Dutta, SVP of UX Design – MMYT | Advisor – SAIF Partners; Neha Tulsia, Founder & Creative Director – NH1 Design.

     

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “These awards are an initiative to acknowledge and reward the true talent in the field of creativity, innovation and design. It’s an honour to have such highly acclaimed jury on board this year. Our jury members represent the best talent in the industry, across a range of creative disciplines to recognize exceptional work in the design industry.”

     

    The Kyoorius Design Awards night will be the culmination of Kyoorius Designyatra and will be held on October 14, 2017 in Goa.

     

  • Strategic mandate to drive B2C and B2B projects across India

    Network bags tmandate for Mahindra Lifespace

    By A Correspondent

     

    Network Advertising has announced the win of the above-the-line creative mandate for Mahindra Lifespace Developers Limited, following a multi-agency pitch.  To be serviced out of Network’s Mumbai office, the mandate includes allB2C and B2B projects across India by Mahindra Lifespace Developers Limited, a leader and pioneer in sustainable urban development through the creation of residential and integrated large format developments across multiple city-clusters.

     

    Vinod Nair

    Commenting on the win, Vinod Nair, Managing Director, Network Advertising Group, said: “Mahindra Lifespaces is a strategic addition to our consistently growing clientele and is a responsibility we feel proud to own. Given its vision and scale, we feel we can partner the brand to its rightful space in the mind of the consumers and the competition. The way the evaluation was conducted for this pitch was unique and unlike what happens these days, and increased our resolve to win such a mandate. It fits our tradition of building the biggest of Indian Brands into commanding scale and size.”

     

    Added Sunil Sharma, Vice President – Marketing & CRM, Mahindra Lifespaces: “The Indian real estate sector is growing at a fast pace, evolving as per changing customer demographics and expectations.  As one of the leading real estate development companies in India, Mahindra Lifespaces is focused on its brand values of simplicity, warmth, quality and transparency.  We were seeking a partner who would match our values, while executing a strategic framework to differentiate and build on our strengths. Network, with its long standing partnerships with clients, demonstrated what can be delivered when there is stability and involvement from the leadership and an experienced team to power the set agenda.”

     

  • Emmanuel André will be in charge of talent management and recruitment

    Emmanuel Andre appointed Chief Talent Officer at Publicis Groupe

    By A Correspondent

     

    Emmanuel Andre

    Publicis Groupe Chairman and CEO Arthur Sadoun has announced the nomination of Emmanuel André to the newly created position of Chief Talent Officer (CTO), with effect from September 18, 2017.

     

    André will be in charge of talent management and recruitment, working directly with the Solutions CEOs and their respective CTOs, who will be functionally reporting to him. He will report directly to Arthur Sadoun, Chairman and CEO of Publicis Groupe.

     

    Emmanuel André is currently President International of TBWA\Worldwide and has in his existing remit the management of the company’s collective people strategy, covering the key areas of learning, career development, top talent recruitment and the culture at large.

     

    “Emmanuel’s appointement is an important step in our ambition to become the market leader in marketing and business transformation. Bringing a CTO at the top level of our organisation was critical at a moment when our people need to embark on our transformation journey. With Maurice Lévy, we strongly believed it was essential to entrust this role to someone who knows our business inside out and understands the challenges our people are facing every day. Talent is the Groupe’s top priority and biggest asset. Emmanuel will have an important role to play in all the initiatives that are building our Groupe culture while attracting, rewarding, retaining and training the best and most collaborative team in the industry to serve our clients even better than before,” said Sadden.

     

    Added Andre: “Publicis Groupe clearly has the vision, the right business model and the energy to write an exciting new chapter for our industry, and they’ve placed talent and culture at the top of their priorities. I’ve spent my whole career witnessing how these things make all the difference in our business and I’m honoured to join the team.”

     

  • Six Inches Communications long term goal and vision is to build strong brand personalities for these accounts

    Six Inches bags creative responsibilities for multiple accounts

    By A Correspondent

     

    Mumbai-based creative ad agency Six Inches Communication has added new clients to their portfolio namely; B. Lab, Caressa Spa, Karcher India, QuikMart and Global Wellness Day.

     

    Said Pravin Shah, Founder & CEO, Six Inches Communication: “We believe in value partnerships and we live by it and this approach has helped us attract new clients time and again. With these new wins, we are excited on the challenges and geared up to deliver value and results for these brand partnerships… Our focus is to stick to the core of BIG IDEAS and strengthen the digital strengths on User Experience design and creative ideas for digital marketing  to be an interactive web platform, an app or a social media campaign.

     

  • JV to partner celebrities to co-create brands in the areas of fashion, fitness, personal care, and more

    Anirban Das Blah & Jiggy George join hands to launch Mojostar

    By A Correspondent

     

    Anirban Das Blah and Jiggy George have joined hands to launch Mojostar. The company will focus on partnering with celebrities to co-create authentic brands in the areas of fashion, fitness, personal care, and more.

     

    The partnership will tap into the growing influence of Indian celebrities to create powerful retail brands in the country. Mojostar has already signed on emerging Bollywood stars Jacqueline Fernandez and Tiger Shroff to launch the first line of products catering to fashion, fitness, and personal care segments.

     

    Speaking on the launch, Anirban Blah, Director – Kwan Entertainment and Founding Partner – Mojostar, said: “Celebrities hold massive influence in trends related to fashion, fitness, personal care, and appearance, and have been used by brands for decades for endorsements. This represents a large and profitable market opportunity to create authentic brands with celebrities. We have partnered with Dream Theatre to launch Mojostar and create world-class retail brands in India. Globally, we have seen billions of dollars of value being created by celebrity brands such as David Beckham, Victoria Beckham, Mary-Kate and Ashley Olsen, and Jay-Z etc.”

     

    Added Jiggy George, Founder & CEO – Dream Theatre and Founding Partner – Mojostar: “Creating celebrity brands and their extension in product and services requires crafting an authentic brand DNA, with a lot of attention to detail and genuine differentiation. In India, there is an obvious market opportunity for celebrity brands, but the authentic approach to celebrity brand creation has not yet matured. Anirban and I have been working together for a while now to address this market and come up with attractive brand propositions. This joint venture will be leveraging our mutual strengths to revolutionise the way retail brands are created in India.”

     

  • The company undergoes a major rebranding exercise

    Cogoport hires The Minimalist as its branding agency

    By A Correspondent

     

    Leading online international freight exchange Cogoporthas hired The Minimalist as its branding agency. The new branding agency has helped Cogoport launch its new brand identity that culminates the brand’s vision and promise.

     

    While sharing the news of the logo unveiling, the Founder & CEO of Cogoport, Purnendu Shekhar said: “Our new brand identity makes it possible for us to share our vision and promise in one story. Our brand is now refreshed, connected and closer to engage with our clients where we expect a deeper impact on our business. It is the sense of simplicity, style, and concept that brings a resourceful optimism in the connected world today. We’re looking at scaling to greater heights with innovation, enabling tech and understanding the diversity of our business.”

     

    Added Chirag Gander, founder of The Minimalist: “When we looked at designing the logo, we went in circles – trying to understand the objective of the brand. But when we realized there was this one story that resonated with the brand so accurately, we couldn’t help but notice a culture building out of the identity.”

     

  • The account will be handled out of the agency's Gurgaon office

    Pathkind Diagnostics appoints ADK-Fortune Communications as its creative agency

     

     

    Pathkind Diagnostics has announced the appointment of ADK Fortune Communications Pvt. Ltd. as their creative agency. The agency will lead the development of all the brand campaigns for Pathkind Labs in India. The account will be handled out of the agency’s Gurgaon office.

     

    Commenting on the association, Sanjeev Vashishta MD & CEO PathKind Labs said: “We are delighted to have ADK as our creative agency. We saw some fantastic ideas from multiple agencies in the pitch process, but ADK’s work resonated brilliantly with our thought process. Our motto of [alleviating the pain from the faces of our customers/ patients’ was captured very nicely by ADK in their theme. I’m sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the ADK team.”

     

    On the win, Subroto Pradhan, Managing Partner, ADK-Fortune Communications added: “It is an interesting challenge and a great opportunity to build a strong brand in the diagnostic landscape of India. Our country needs diagnostic facilities to be extended to the common man, which are affordable and accurate. Extending Mankind Pharma’s footprint in this space through Pathkind is a great move. We are proud to be associated with this initiative.”