MxMIndia

Category: ADVERTISING

  • Vikram Sakhuja will now lead the mandate of representing the countrys leading industry representative forum

    Vikram Sakhuja elected President of The Advertising Club

    By A Correspondent

     

    The Advertising Club has unanimously elected industry captain Vikram Sakhuja, Group Chief Executive Officer – Media and OOH, Madison Communications, as President. Taking on the baton from Raj Nayak, Sakhuja will now lead the mandate of representing the country’s leading industry representative forum.

     

    Speaking about his experience in helming The Advertising Club, Nayak said:“Leading an apex industry body like the Advertising Club towards new echelons of growth has been an enriching experience. The Indian advertising industry has witnessed tremendous growth and has been at the forefront of curating some iconic behavioural change campaigns. I would also want to thank all the Advertising Club’s managing committee members who have supported me in my journey and helped bring alive the vision of  showcasing the Indian advertising industry as a global gamechanger. It is important for us to continue showcasing our work and ensure that we are well excellently represented in the global advertising and media landscape.

     

    Speaking about Sakhuja’s appointment as President, Nayak further added:”Vikram brings with him tremendous understanding of the industry and global media trends. I would want to congratulate him on his new role. His affable  and dynamic personna is sure to  add to the spirity of the Adverising  Club and all its initiatives. I am sure that under his aegis, The Advertising Club will scale new highs.

     

    Speaking about his appointment, Sakhuja said: “I am both happy and honoured to be nominated as President by the prestigious Advertising Club. My endeavour is to work towards building further scale to the great work done by Raj, by adding onto and developing our existing marquee leadership forums into formidable and relevant global platforms.The Avertising Club will continue to deliver on its intent of becoming a networking platform and a great ideas exchange forum for advertising and media industry practitioners.

     

  • This was the result of a multi-agency pitch in July

    Scarecrow wins the creative and digital duties for Skechers

    By A Correspondent

     

    Skechers, the American lifestyle and performance footwear company has assigned its creative duties to Scarecrow Communications. This was the result of a multi-agency pitch in July.

     

    Said Soumen Das, Senior Manager Marketing, Skechers: “We are very thrilled to partner with Scarecrow Communications as our creative agency. The work done by them in the industry has been very promising, effective and innovative which gets an ever-expanding brand like ours super-excited. We believe their advertising knowledge will be of great advantage and we look forward to doing some incredible work with them.”

     

    Added Joybrato Dutta, Creative Director, Scarecrow Communications: “Skechers is an aspirational brand. The product is fantastic and the category is something my team and I would love to work on. Work has already begun and they are launching quite a few cool products. I am sure together we can create some memorable campaigns and take the brand to newer heights.”

     

    Said Raghu Bhat, Founder Director, Scarecrow Communications: “I was always intrigued by how Skechers overtook Adidas and become the No. 2 brand in America. I got part of the answer by trying the shoes – they are the most comfortable sneakers ever. Also, they ‘understood’ a basic truth – that millennials want to dress up like they work out, even if they don’t. Really looking forward to co-creating the India journey of a brand that knows its consumers so well”

     

  • Sunil, has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity entities

    Sunil Kataria appointed Chairman of The Indian Society of Advertisers

     

    The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 15 and re-elected Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited as Chairman of the ISA.

     

    On his election for second consecutive term as the Chairman of the ISA, Kataria said: “We would create further value proposition to the ISA’s ascending status in the industry.  We would nurture the partnerships that we have built over decades and deliver incremental benefits to the advertisers and other stake holders. I am confident that the advertiser community would have greater times ahead. I look forward to having continuous support of all members towards adding value to the unique status of the ISA in this country.”

     

    Other members of the Executive Council include: Atul Agrawal, Senior Vice President – Corporate Affairs, Group Corporate Communications, Tata Services Limited; Anuradha Aggarwal, Chief Marketing Officer, Marico Limited; Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Limited; Narendra Ambwani, Director, Agro Tech Foods Limited; Siddhartha Banerjee, Executive Vice President – Marketing, Vodafone India Limited; Ajoy H. Chawla, Sr. Vice President, Chief Strategy Officer, Titan Company Limited; J. C. Chopra, Advisor, Anant Healthcare Technology Solutions (P) Ltd.; Ravi A. Desai, Director, Brand & Mass Marketing, Amazon Seller Services Pvt. Ltd.; Paulomi Dhawan, Strategic  Advisor, Raymond Limited; Sonali Dhawan, Marketing  Director, Procter & Gamble Hygiene and Health Care Limited; Chandru Kalro, Managing Director, TTK Prestige Limited; Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited; Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever Limited; Beena Koshy, Executive Vice President, Exports, Bajaj Electrical Limited; Bharat V. Patel, Independent Director, Aditya Birla Sun Life Asset Management Company Ltd.; Prashant Peres, Director Marketing Chocolate, India, Mondelez India Foods Private Limited; Ramakrishnan Ramamurthi, Vice Chairman, Joint MD & Group CEO, Polycab Wires Pvt. Ltd.; Amit Tiwari, Vice President – marketing, Havells India Ltd.; Brahm Vasudeva, Chairman, Hawkins Cookers Limited

     

     

  • MTR Foods is a subsidiary of Norwegian company – Orkla ASA

    Dentsu India wins creative mandate for MTR-Orkla products

     

    Following a multi-agency pitch, MTR Foods has appointed Dentsu India as the agency on record to lead the communication mandate on MTR’s brand ‘Snack Up’ and its parent company Orkla’s brand ‘Laban’.

     

    Commenting on the win, Samrat Chengapa, Senior VP, Dentsu India, said: “We are absolutely delighted at winning this business from MTR and Orkla. With this win, we certainly look forward to co-creating work that truly makes an impact in the marketplace.”

     

    Added Simi Sabhaney, CEO, Dentsu India: “With MTR, it was meeting of minds from the word go! We are looking forward to a long and productive relationship.”

     

    Said Prerna Tiku, General Manager Marketing, MTR Foods: “We are very excited to start this partnership and look forward to working together to build emerging categories for MTR and Orkla.” Added Sunay Bhasin, Chief Marketing Officer, MTR Foods: “We couldn’t have thought of a better partner than the young and dynamic team at Dentsu for our emerging categories. I look forward to a close and impactful partnership.”

  • Crity Award was established in 2003 to honour and motivate the creativity in advertising industry of Nepal

    Crity Award 2017 felicitates Nepal’s best creatives

    By A Correspondent

     

    The Advertising Association of Nepal (AAN) organised Nepal’s biggest advertising award ceremony ‘Crity Awards’ at Soaltee Crowne Plaza, Kathmandu. Crity Award was established in 2003 to reward creativity in advertising in Nepal.

     

    There were a total of 24 categories and 27 topmost advertising agencies participated which were judged by 51 reputed professionals from the fraternity of advertising and communication.

     

    Outreach advertising agency team bagged 14 of the major awards in total. It bagged Gold in 10 of the 24 categories..

     

    The event was held in the presence of Raymond So, Chairman of Asian Federation of Advertising Association (AFAA) and former Unilever senior executive and AFAA Chief Knowledge Officer Bharat Avalani. The four-hour event was telecastlive by most major satellite TV channels of Nepal.

     

     

  • The program hosted some of the leading names of the communication and media industry

    Social Street, Mindshare and Maxus emerge winners at Big Bang Awards 2017

    By A Correspondent

     

    The Advertising Club Bangalore successfully concluded the 22nd edition of its annual awards  Big Bang Awards for excellence in communication and media on September 15at the Ritz Carlton, Bengaluru.

     

    Social Street was named Creative Agency of the Year. Mindshare and Maxus were the big winners of the night bagging awards for Media & Digital Agencies of the year, respectively. Artilligence Mumbai won the Healthcare Agency of the Year.

     

    Bengaluru advertiser Gokaldas Images Won the Client of the Year Award winning across several categories.

     

    Commenting on the awards programme, Sanchayeeta Verma, President Ad Club Bangalore and Managing Partner, Maxus, South India & South Asia, said: We had unprecedented interest and participation in Big Bang Awards this year and the effort was to have a meaningful and enriching event for our media, creative and marketing fraternity. Am happy that we were able to do so. Our heartiest congratulations to all the winners.”

     

    This year, the Big Bang awards were presented under four major categories:  Creative, Media (Including Data & Tech), Digital, and Health. The awards assessment involved an online jury selection process. On the panel, 49 senior advertising, marketing, media, PR and digital industry experts and thought leaders were deployed by Ad Club.

     

     

  • The business moved after a comprehensive process that saw participation from eight other agencies

    Godrej & Boyce moves from Mindshare to Starcom, Isobar will handle digitals

    By A Correspondent

     

    Godrej & Boyce (G&B) has announced the appointment of Starcom Worldwide and Isobar India as its traditional and digital media agencies. The business moves from incumbent Mindshare after a comprehensive process that saw participation from eight other agencies. According to industry sources, the G&B media spends are estimated to be Rs 100 crore annually and the digital spends would be in the region of Rs 20-25 crore.

     

    Speaking of the appointment, Animesh Bhartiya, Chief Communications Officer, Godrej & Boyce said, “G&B is going through an exciting phase. We are a diversified group with interests across 14 varied sectors. While on the one hand we collectively have to ensure each of our businesses are independently responding effectively to the needs of its customers and all other stakeholders, it is also imperative on the other, to understand how resources can be best optimised at a group level by leveraging combined effort and spends. In a rapidly evolving media landscape, we also need new and innovative practices and approaches to connect meaningfully with a new generation of consumers. We believe Starcom and Isobar have the necessary skillsets and attitude to bring fresh thinking to an organisation as varied as ours. Our teams are enthusiastic about the new partnerships. We are thankful to each of the agencies for their participation.”

     

    Added Suruchi Trivedi, GM Corporate Marketing & Communications, Godrej & Boyce: “Our objective was to drive efficiencies by moving from a fragmented approach across the organisation to a more consolidated one. We developed a robust scientific process for the pitch ensuring that all the key parameters of evaluation are dovetailed into the same. After a rigorous analysis along with the key stakeholders from within the company, we unanimously decided that the pitch response from Starcom and Isobar best aligned with the organisation’s objectives. We now look forward to seeing this synergy come to life and deliver amazing results. We thank Triggerbridge who managed the pitch process for us.”

     

    Said Mallikarjun Das, Group CEO, Starcom India: “It’s a privilege to partner with Godrej & Boyce, one of India’s leading corporate groups with their diversified business interests. Starcom will put in the best of ideas, talent and resources for Godrej & Boyce and help them forge new and greater connections with consumers.”

     

    Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India, said:“Godrej is one of the most prestigious brands in India. We are honored and thrilled, that they have chosen us as their digital partners to help them in their digital transformation. We look forward to doing some great work together”.

     

    Commenting on the appointment of media partners, S Yesudas, Managing Director and Co-founder, Triggerbridge, the marketing services consulting firm or unagency set up in late 2015, said: “Our objective was to ensure we help G&B bring the best agency partner on board. We congratulate Starcom Worldwide and Isobar for being chosen as the G&B media partners and we wish them the very best.”

     

     

  • Voot was the only online video service that was shortlisted for the awards

    Voot wins IBC2017 Innovation Award for content distribution

    By A Correspondent

     

    Viacom18’s video-on demand streaming service Voot has bagged the ‘International Broadcasting Convention 2017 (IBC2017) Innovation Award for Content Distribution’ for its Progressive Web App (PWA) product- VOOT Lite. VOOT was the only online video service that was shortlisted for the awards, along with other leading organisations, amongst 190-plus entries from around the world.

     

    Voot launched a Progressive Web App (PWA) product and that includes offline page caching functionality, fast loading, responsive interface and push notifications. Voot, notes a communique, was an early adopter of this technology which led to a huge jump in users and video watch time on its mobile web.

     

    Gaurav Gandhi

    Speaking about the awards, Gaurav Gandhi, COO, Viacom18 Digital Ventures said: “To win the IBC2017 Innovation Award for Content Distribution is a huge honour for us at Voot. In the Video steaming business, both Content & Technology play an equally important role. While Viacom18 is well known for pioneering efforts & leadership in the content business, it is indeed great to have our company feature on the global technology leaderboard as well. In this business particularly, partnerships & alliances are key to achieving big milestones and we would like to thank the team at Google for providing us support in our PWA”

     

     

  • Using humour which is the brands DNA, Karma has conceptualised and created the fun campaign that promotes this mega offer

    Brand Factory ready with ‘The Blockbuster’ offer

    By A Correspondent

     

    Brand Factory has announced its biggest shopping event for 2017. And with it comes a new campaign.

     

    Speaking about the campaign, Roch D’souza, CMO, Brand Factory said: “As a brand our USP is that we offer discounts on best brands 365 days in a year. Keeping festive season in mind we wanted to up our game and hence we came up with this thought of giving our best of best offers under one promotion. This is our biggest promotion this season.”

     

    Commenting on the creative of the campaign Vinayak Nayak, Creative Partner, Karma, a division of DDB Mudra Group, said: “Blockbuster is a simple campaign that educates the consumers about smart shopping at Brand Factory. The language of the film is young, peppy and fun, just like the brand and it drives home the message of smart shopping in a quirky way.” in the country.

     

     

  • DY brings in a refreshing customer-centric focus, which is designed for the consumer rather than around a product or service

    Branding firm DY Works rebrands to reflect changing market

    By A Correspondent

     

    For a firm that prides itself on branding and rebranding, DY Works has rebranded itself as it charts out a new direction to impact businesses through design thinking. DY Works has pivoted to offering human-centric business design. It will harness and leverage the power of design thinking across digital transformation and customer experiences to power businesses to lead at the speed of change, while deeply understanding the cultural context of a changing society.

     

    Said Managing Director Alpana Parida: “If you do the same things, you get the same results. Category after category is seeing disruptions – and customer satisfaction no longer guarantees loyalty. Businesses today need fans, not customers.”

     

     

  • The recent restructuring happened owing to the consolidation of creative, digital and media duties for all Maruti Suzuki brands (except Nexa brands) with Dentsu Aegis Network

    Dentsu Impact elevates Anupama Ramaswamy as NCD

    By A Correspondent

     

    Anupama Ramaswamy

    Dentsu Impact has recently restructured its creative department and promoted Anupama Ramaswamy as the National Creative Director. Ramaswamy has been with Dentsu Impact for over a year now. She had joined as an Executive Creative Director.

     

    The recent restructuring has taken place given the consolidation of creative, digital and media duties for all Maruti Suzuki brands (except Nexa) with the Dentsu Aegis Network. Post this development, the network created an integrated creative team which will deliver solutions for the brand. Ramaswamy would be leading this team both on offline as well as digital creative front.

     

    Commenting on her new role, Ramaswamy said: “It is an exciting time to be at Dentsu Impact and working on a brand like Maruti Suzuki. Maruti Suzuki is undergoing a transformation and not many in the industry can boast of being a part of such a change. A change that happens once in 35 years. My mandate is to make the most popular automobile brand equally young and vibrant. And hopefully, I would be able to add value to the business and win some awards. There is so much to learn and hopefully enough to contribute too.”

     

    Talking about the development, Soumitra Karnik, Chief Creative Officer, Dentsu Impact said: “Anupama has played a stellar role in the creative performance of Dentsu Impact and this is an extremely well deserved elevation. Keeping pace with where Maruti Suzuki aims to be in the coming times is both exciting as well as challenging. It requires complex understanding of the automobile industry and the world in which it is going to operate in. Anu is going to be right in the forefront of this change and along with her team of individuals with diverse capabilities, will be setting altogether a new bar.”

     

     

  • The agency’s Delhi office will be responsible for the execution of all integrated creative strategy

    BBH wins creative duties of Smartron

    By A Correspondent

     

    Smartron has appointed BBH as its creative strategy and advertising agency partner post a multi-agency pitch. The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media.

     

    Commenting on the association, Amit Boni, VP-Sales and Marketing, Smartron said: “BBH is one of the top creative agencies globally, focused on ideas and people. For a brand like ours, we firmly believe that a team which truly believes and understands the nuances of the business is the right partner to work with. With their global teams and their ability to cross pollinate ideas quickly and effectively, we think BBH will be able to bring our consumer centric IoT story alive very well. We are very excited about this partnership and are looking forward to this journey together.”

     

    Added Shreekant Srinivasan, General Manager – BBH Delhi: “We started BBH Delhi a year back with a vision to partner some of the most exciting brands that have an appetite for gutsy & disruptive creative work. Smartron has a vision to not only change the way people interact with technology but also change the way the category has been communicating with the consumers. We are very excited to have Smartron on-board.”