MxMIndia

Category: ADVERTISING

  • Marquees 2017 nomination list includes though leaders who have been category game changers and innovators

    Ad Club announces nomination list for ‘Marquees 2017’

    By A Correspondent

     

    The Advertising Club has unveiled the nomination list for Marquees 2017 which is scheduled to be held on Friday, August 11 in Mumbai.

     

    The awards have been adjudged by industry leaders that includes Harsh Goenka, Chairman  RPG Enterprises, Ronnie Screwvala, Co-Founder – UpGrad; Agnello Dias – Chairman & Co-Founder, Taproot India; Naveen Chopra   Ex COO, Vodafone and Sr Advisor, TPG Capital; Dilip Cherian, Founding Partner, Perfect Relations and CVL Srinivas, CEO South Asia – GroupM. Sanjiv Mehta, CEO and Managing Director, Hindustan Unilever Limited is jury chair.

     

    Speaking on the nomination list, Raj Nayak, President, The Advertising Club said: “The diverse  jury panel has nominated path breaking marketeers who who each played an instrumental role in redefining benchmarks in their respective categories. The brands that have been nominated have been credited with curating campaigns that have facilitated social and behaviorial change.”

     

    Talking about Marquees 2017 nomination list, Partho Dasgupta, Chairman, Marquees 2017 said: “Marquees 2017 jury has nominated marketeers and brands who have challenged the conventional communication paradigm. We would like to congratulate the nominees for making it to the coveted list of the debut edition of the marquees, curated  after extensive deliberation  and discussion by the esteemed jury panel.”

     

  • The Award honours brands that set themselves apart through the quality of their campaigns

    Samsung announced as 2017 Spikes Asia Advertiser of the Year

    By A Correspondent

     

    Spikes Asia has announced that this year’s Advertiser of the Year will be awarded to Samsung Electronics following a hugely successful 2016 Festival where the company were recognised with 21 Spikes awards.

     

    The award honours brands that set themselves apart through the quality of their campaigns and recognises innovative marketing and inspiring creative communications. Said Terry Savage, Chairman Cannes Lions and Vice-Chairman, Spikes Asia:“Samsung Electronics is one of the world’s leading brands. By experimenting with what is possible through technology they try to make our lives and the world around us better.”

     

    “Working with agencies across the region Samsung provides freedom to push the creative standard and we’re delighted to be able to recognise their commitment to excellence. Their campaigns encompass the full spectrum of cutting-edge technological expertise and creative bravery and we look forward to seeing what the future brings”, he continued.

     

    Winning Samsung campaigns at last year’s Festival ranged from product demonstrations using device detecting technology in ‘Celebrity Tantrum’ to demonstrate the features of the new screen to fearless marketing in launching the Galaxy S7 in the region using CRM and social media to convert attitudes in ‘Right the Wrong’. While the ambition to improve people’s lives through ‘Touchable Ink’, a tactile ink that could be used by printers to make products and packaging more accessible for the visually impaired was lauded and awarded three Grands Prix, one Gold, one Silver and two Bronze Spikes.

     

    Younghee Lee, Chief Marketing Officer of Samsung Electronics and Head of Global Marketing for Samsung’s Mobile Business will accept the Award onstage at the Spikes Asia Awards Ceremony on Friday, September 29. Speaking on the announcement, Lee said, “I am deeply honoured and humbled to accept the Spikes Asia Advertiser of the Year Award. Our brand work is the first articulation of the evolution to create a new connection with our consumers through a shared value-based approach, rooted firmly in our company’s philosophy ‘that meaningful progress can only happen when you dare to defy barriers. Samsung is a brand focused on creating real human value with its technology and we want to build upon our tech prowess to become a human-focused lifestyle brand.”

     

  • The monthly update for July 2017 from TAM AdEx from what it was a month earlier

    AdEx dips in July 2017

     

    In a special arrangement with MxMIndia, the platform trusted by discerning advertising, media and marketing professionals, ​TAM AdEx, a division of TAM India,  provides weekly scans of spends across television, print and radio.

     

    In addition, we also provide a monthly overview of the spends, like we are doing today. What you see below is the update for July 2017

     

    Read on and Enrich yourself.

     

     

     

     

  • The awards will be presented in Mumbai on September 8th at the Mumbai

    Gopal Vittal to head high-powered IndIAA Awards jury

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) has released a list of initial confirmations of jury members for the third edition of their IndIAA awards which would be presented in Mumbai on September 8 in Mumbai.

     

    The jury members are: Gopal Vittal, CEO Bharti Airtel – Chairman; Members: Sunil Duggal, CEO, Dabur India; Suresh Narayanan, CMD, Nestle India;

    Shikha Sharma, MD & CEO, Axis Bank; Sunil Kataria, Business Head, India and SAARC, Godrej Consumer Products and President, ISA; Nitish Kapoor, SVP Regional Director South Asia & Managing Director,  Reckitt Benckiser India; Sanjeev Bikchandani, Founder & Executive Vice Chairman, Info Edge.

     

    Said Pradeep Guha, Chairman IndIAA Awards Committee: ”Any award is only as good as the jury who judges it, and I am very pleased to announce such a stellar list of names. These are people who have judged advertising every day and are best suited to decide on the merit of real work.”

     

    Added Neeraj Roy, President, IAA India Chapter“ We all recognise the importance of real advertising that is created following a brief, and which has passed through the rigour of client approval, to address a genuine need in the market. I am glad that this jury will lend their expertise to pick deserving winners, and the teams comprising the CMO/Brand Managers, the agencies behind creating the work and placing them on media, will together go up on stage to collect the Awards”.

     

    Said Srinivasan Swamy, Senior VP & President-Elect, IAA Global: “I am happy that the IndIAA awards have such a senior jury. Their stature and their commitment will reflect very positively on the results that will be declared. I am equally pleased to hear that Mathrubhumi has come forward as the Title Partner for the second year in succession, having seen the value and importance of this award. This is the only Award where all their important constituents are coming together to collect the Award on a single stage.”

     

    Added ​M V Shreyams Kumar Jt. Managing Director of the Mathrubhumi Group, which has significant interests in print, TV, radio and digital media and is the primary sponsor of the awards:“Being in the news space, credibility is very important to us. Awarding real advertising therefore appealed to us. The announcement of such a distinguished jury only adds to that credibility factor. We are pleased to partner in an initiative where credibility and excellence in creative expressions fuse so well.”

     

  • Sengupta joins from J Walter Thompson where he has spent last four years

    Subho Sengupta to head Contract in Delhi

    By A Correspondent

     

    Contract Advertising has appointed Subho Sengupta as Executive Vice President and General Manager of Contract Delhi. He joins from J Walter Thompson where he has spent  the last four years and was Senior VP and Executive Business Director.

     

    Commenting on the appointment, Raji Ramaswamy, CEO, Contract Advertising said: “Delhi is an important growth market and I am confident that Shubho Sengupta will be able to deliver value to our clients though his diverse category experience. His deep understanding of building brands and his strategic skills will help us deliver the best solutions for our clients. I am delighted to have him onboard as the head of Contract, Delhi.”

     

    On joining Contract, Sengupta said:“I am very excited and I look forward to both the opportunities and challenges that come with the new role. Contract as an agency has an impeccable reputation and has always been driven by passion. Delivering impactful work that will move the needle for our clients’ businesses will be my focus.”

     

  • The Minster of Textiles and Information & Broadcasting will be the Chief Guest of Honour at The Advertising Club’s ‘Marquees 2017’ on Friday, August 11

    I&B Minister Smriti Irani to be Chief Guest at Marquees

    By A Correspondent

     

    The Advertising Club has announced that Textiles and Information & Broadcasting Minister Smriti Irani will be Chief Guest of Honour at the inaugural edition of Marquees 2017 to be held on Friday, August 11 in Mumbai.

     

    Judged by a panel of industry captains consisting of Jury Chair Sanjiv Mehta,CEO and Managing Director, Hindustan Unilever Limited and other jury members which included Harsh Goenka, Chairman – RPG Enterprises, Naveen Chopra – Ex-COO, Vodafone & Senior Advisor – TPG Capital, Ronnie Screwvala, Co-Founder – UpGrad, Dilip Cherian, Founding Partner – Perfect Relations, Agnello Dias, Chairman & Founder – Taproot India & CVL Srinivas, CEO South Asia – GroupM.

     

    This is possibly the first major advertising and media industry event that Irani will attend after she took charge of MIB recently.

     

  • All three partnerships have been in effect from August 1

    Suzuki Motorcycle assigns duties to Happy mcgarrybowen, dentsu X & MSL

    By A Correspondent

     

    Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan, has announced new partners for the various communication purposes of the company.

     

    Happy mcgarrybowen, has been roped in as the new creative agency, while dentsu X, would be the media-partners for Suzuki two-wheelers henceforth. Both are a part of Dentsu Aegis Network. MSL India, Publicis Group’s strategic communications and engagement network, also comes on board as the public relation partner.

     

    “These are exciting times for Suzuki-two wheelers. Not only are we one of the fastest-growing two-wheeler manufactures in India, but also on cusp of an even greater growth. As a brand, Suzuki embodies excitement, sportiness and the spirit of youthfulness. With our new partners, we would be able to communicate these attributes more effectively to our various audiences, and support the upward momentum that Suzuki has been enjoying in the market. We welcome Happy mcgarrybowen, dentsu X and MSL into the Suzuki family, and look forward working with them,” said Sajeev Rajasekharan, EVP, Sales and Marketing at Suzuki Motorcycle India Private Limited.

     

    All three partnerships have been in effect from August 1.

     

  • Anand succeeds Sangeeta Pendurkar who resigned recently after a six-year stint

    Mohit Anand to head Kellogg India & South Asia

    By A Correspondent

     

    Mohit Anand

    Kellogg India Pvt. Ltd has announced that Mohit Anand will be Managing Director for its India and South Asia business. Anand succeeds Sangeeta Pendurkar who resigned after a six-year stint at Kellogg India. He will also be a member of the Kellogg Asia Pacific leadership team.

     

    Anand joins Kellogg from Unilever where his last assignment was the Global Vice President spearheading the water purification category for the company based out of London. Said Amit Banati, President, Kellogg Asia Pacific:“We are pleased to have Mohit join Kellogg to lead our India and South Asia business. Mohit is an excellent leader with deep India, Asia Pacific and global experiences across a number of categories and I am excited to have him join us and build on Kellogg Indias legacy.”

     

    Speaking of his new role, Anand added: “I am excited to join a company that has created love over breakfast tables for over a century. The India breakfast and snacks market in particular is constantly evolving with the dynamic consumption trends and entry of several players. I am looking forward to the ways of further unlocking the potential of the category through nutritiousfoods that Kellogg offers.”

     

  • Ruchita Zambre joins WYP Brand Solutions Pvt. Ltd. as Creative Director

    What’s Your Problem strengthens art team

    By A Correspondent

     

    WYP Brand Solutions has appointed Ruchita Zambre as Creative Director. Zambia has over 12 years of experience having worked with DDB Mudra and Law & Kenneth and last as ACD at Leo Burnett Mumbai. She’s handled various brands like P&G Rejoice, Whisper, General Mills – Pillsbury, Reliance, ITC Vivel, ITC Fiama, Times Now, Indian Terrain, Everyuth, Bombay Dyeing, Godrej Interio, Anchor, Fem, etc.

     

    Said Zambre:”I think all of us in our clan are now heading towards a singular objective of having a strong idea that can bring a change in human behaviour regardless of the medium. I am looking forward to being a part of this extremely enthusiastic team at WYP that believes in the same. Integration is not just a new jargon but definitely an upgrade from just advertising to delivering real brand solutions. I am looking forward to being part of a team, which can not only think medium agnostic but execute in every medium including digital, social media etc.”

     

    Added Amit Akali, Founder and CCO What’s Your Problem: “More and more people working in mainline advertising are realising that the future is in understanding the digital medium – only then can you deliver truly integrated advertising. Integration happens when one team can think and execute in every medium needed. Ruchita shares our beliefs and brings a really sharp sense of design and art direction, which in turn promises to add an edge to the work we do for our clients We welcome her on board and look forward to doing some great work together.”

     

  • The APAC CEO is likely to move to London next year

    Ajit Varghese to take on global role at MEC-Maxus merged entity

     

    By A Correspondent

    Former Maxus India head and currently CEO of Maxus Asia Pacific Ajit Varghese is all set to take on a global role in the yet-unnamed entity born out of the merger of MEC and Maxus.

     

    Varghese will in all likelihood move to London as head of market development, looking after over 45 markets other than the top eight markets globally, including India.

     

    While for Varghese this would mean not overseeing India operations something that he has done with much success and passion (and aggression), but, industry insiders say, it’s a big promotion and can be the next step towards a bigger responsibility.

     

    According to reports, Tim Castree, the CEO of the merged entity, isn’t too keen on silos being set up in the form of regions. Hence all key market heads will report directly to him, and the rest – 45-odd currently – will be headed by Varghese. Varghese, who has spent 11 years in Maxus, had moved to the role of APAC CEO in January 14.

     

    Meanwhile, it’s also learnt that the CEO for the merged entity for India will be announced soon. While rumour mills suggest that it may be Kartik Sharma, given his success with Maxus South Asia since Varghese moved to a larger role and a healthy portfolio of clients in the Maxus kitty, one has to the await the final announcement on this for next week.

     

    A student of Xavier Insitute of Management, Bhubaneswar, Varghese was COO, Madison World before he joined Maxus in 2006.

     

  • The Advertising Club holds its first true blue marketing awards with much fanfare

    Big Night for Marquee-ters!

     

    By A Correspondent

     

    There are awards and awards and awards in the marketing services and media domains, but none which are purely for marketing, as against advertising-led marketing. The Advertising Club (TAC) India hosted the inaugural edition of its “Marquee Awards” last Friday with Information & Broadcasting Minister Smriti Irani as Chief Guest. The awards saw brands being recognised for their excellence in marketing, building sustainable and pathbreaking brands.

     

    Hindustan Unilever won the Green Marketer Award, which honours brands that have been successful by keeping a close focus on environment sustainability. The Special Award for “Conquering an impregnable fortress” was won by beer brand Bira 91. Pro Kabaddi League was recognised as the brand that “Traversed unchartered waters” and Paytm was recognized for “Riding on an emerging wave”.  Honda Motorcycle & Scooter was awarded for “Breathing new life into a category”, Restaurant brad Indian Accent was recognised for “Creating a Global Impact” while Oppo was recognised for “Carving out a Niche” for themselves in a highly competitive category.

     

    Said the minister for the first time at an M&E event after assuming charge of I&B: “It fills me with a sense of deep gratitude and privilege that I stand here today as the Minister of the Information & Broadcasting. I am what I am today thanks to this industry,” adding: “The advertising industry inspires millions across this nation.  Having been a part of this journey, I have just one appeal this evening – while we sell dreams to the nation and world, there are many amongst us who wither away with the passage of time. All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need help, specially from the creative faction of the industry, so that the world does not accuse us selling dreams but living a lie.”

     

    Speaking about the success of the Marquee Awards, Raj Nayak, President, The Advertising Club said: “Marquees 2017 has emerged as the gold standard in marketing awards. I thank the Honorable Minister for Textiles and Information & Broadcasting, Smt. Smriti Irani for gracing the maiden edition of Marquees 2017 as Chief Guest ad enhancing the prestige of the Marquees. I also thank the Jury Chair Sanjiv Mehta and the distinguished Jury for their indulgence and commitment in making the awards robust, transparent & credible.”

     

    Talking about the scale of Marquees 2017, Partho Dasgupta, CEO, BARC India who headed the Marquees organising committee said: “The debut edition of Marquees has set a new benchmark of excellence by recognising brands that have challenged the communication archetype in the industry, thus appealing to the evolved consumer of today. These awards through their differentiated scope, right from the jury panel to representation to categories has ensured that they are a marketer’s dream.”

     

    The Awards had News18 India as Presenting Sponsor and was powered by Colors and MTV and was partnered by print consortium One India. Said Avinash Kaul, Managing Director, A+E Networks | TV18 and President – Network18: “We take great pride in associating with the first edition of Marquees, and congratulate the winners. At News18 India we identify with the spirit of celebrating brands that drive positive change.”

     

    The awards are as below

    S. No

    Category

    Winner

    1

    		 Durables LG ELECTRONICS

    2

    		 Auto: 4 Wheelers MARUTI SUZUKI

    3

    		 Auto: 2 Wheelers Royal Enfield

    5

    		 Food WAI WAI NOODLES (CG GLOBAL)

    5

    		 Banking HDFC BANK

    6

    		 Personal Care LIFEBUOY (HINDUSTAN UNILEVER)

    7

    		 Insurance LIC

    8

    		 Telecom Services BHARTI AIRTEL

    9

    		 Home Care VIM (HINDUSTAN UNILEVER)

    10

    		 E-Commerce AMAZON INDIA

    11

    		 Beverages FROOTI (PARLE AGRO)

    12

    		 Telecom Handset XIAOMI SMARTPHONES
    Special Categories
         

    1

    		 Breathing new life into a category

    HONDA MOTORCYCLE & SCOOTER

    2

    		 Creating a global Impact INDIAN ACCENT

    3

    		 Green Marketer HINDUSTAN LEVER

    4

    		 Riding on an emerging wave PAYTM

    5

    		  Carving out a niche OPPO

    6

    		 Reimagining for the better GOOD EARTH

    7

    		 Traversing unchartered waters PRO KABADDI LEAGUE

    8

    		 Conquering an impregnable fortress BIRA 91

     

     

  • The account will be serviced from agency's Mumbai office

    Racold appoints WatConsult as its digital agency

    By A Correspondent

     

    WatConsult has bagged the digital marketing mandate for Racold, the leading water heating solutions provider. WatConsult will manage the creative, internet and social platforms including website, search optimisation, social content and email and mobile solutions for building the brand digitally stronger. The account will be serviced from the agency’s Mumbai office.

     

    Said Anil Bhamre, General Manager, Marketing, Ariston Thermo India Private Limited: “We are happy to announce that we have selected WatConsult as our digital agency to carry forward Racold brand digital mandate forward from August 2017 onwards. WatConsult won this mandate post stringent agency selection process followed by Ariston globally. We are certain with their rich experience in digital space and a legacy of winning so many awards in past so many years they will take this new journey of Racold in digital space to the next level. ”

     

    Added Rajiv Dingra, Founder and CEO, WATConsult: “We are excited to add a reputed brand like Racold to our portfolio. Our team has planned innovative campaigns on digital to build upon its brandpromise and deliver on key brand goals.”