MxMIndia

Category: ADVERTISING

  • Signs MoU with Population First associating itself with various initiatives highlighting Women Empowerment and Gender Sensitivity

    Colors joins hands with Laadli as Cause Partner

    By A Correspondent

     

    Laadli, the flagship campaign by Population First for gender sensitivity, has announced various initiatives including the popular awards for communicating gender sensitive and women empowerment issues. to raise awareness and work together on various initiatives relating to uplifting and empowerment of women. It has inked an MoU with general entertainment channel Colors for the same. The Laadli Media and Advertising Awards for Gender Sensitivity (LMAAGS), for instance, recognisees and celebrate the efforts of the media and advertising community to promote gender sensitivity in India.

     

    Speaking at the launch, S V Sista, veteran adperson and founder and Executive Trustee, Population First said, “Over the last few years LMAAGS has set a benchmark for the media in the space of gender sensitive reporting of women. We thank the media for their continuous support towards this cause. The LMAAGS was instituted to salute this spirit in the space of gender sensitivity, thus celebrating the power of media. Our partnership with Colors this year will further augment the cause that we all stand for.”

     

    Speaking at the launch, Raj Nayak, CEO – Hindi Mass Entertainment, Viacom 18 said, “Gender equality and women empowerment are tangible issues faced by our country today. Associating with Population First for Laadli Media Awards is a step towards this direction. As we steadily move towards increasing and improving the rights and security of women, it’s heartening to know that there is a section of the media and advertising industry that is working diligently towards rehabilitation of the affected strata of our society.”

     

    According to Dr A L Sharada, Director, Population First, “From a mere 100 entries in 2007 to more than 1500 entries in 2015, Laadli Media Awards have come a long way in acknowledging the media’s contribution in women empowerment and gender issues. The increasing volume of discussion in public domain on gender issues is an indication that we are witnessing the beginnings of change. This year, too, we hope to see a quantum leap in the number of entries of Laadli Media Awards.”

     

    The last date for receiving entries is December 15, 2016, and the awards will be announced soon thereafter.

     

  • Sets up offices in New Delhi and Bengaluru

    M&C Saatchi Mobile debuts in India

    By A Correspondent

     

    Full-service mobile media agency M&C Saatchi Mobile has made its debut in India. It has set up offices in New Delhi and Bengaluru. The company begins operations with two flagship clients – Ola and Swiggy.

     

    The move to India has given the mobile media company a footprint into a market with enormous potential for growth. Said M&C Saatchi Mobile CEO James Hilton: “The inauguration of our offices in New Delhi and Bengaluru is a landmark moment in our history. We know there is huge opportunity in this market and being able to provide our existing client with support in their local market has always been our client servicing goal.”

     

    The agency has hired Harry Bajaj as Business Strategist to head its New Delhi operations and Gaurav Ahuja as Business Manager to head the office in Bengaluru. Both will report into Chris Steedman, APAC, Managing Director, M&C Saatchi Mobile.

     

    Commenting on the new hires, Steedman said: “As a forward-thinking, mobile first media agency, we believe in hiring the brightest minds in the industry. Since India presents us with unique opportunities, it was but natural for us to hire experts who understand the pulse of the country.”

     

  • Launches its first multilingual all-in-one entertainment App 'Chillx'

    Reliance Entertainment invests in digital media company – FunOnGo LLP

    By A Correspondent

     

    The Anil D Ambani-led Reliance Entertainment announced a new venture in a digital media content and distribution company called ‘FunOnGo Media & Entertainment LLP’.  Founded by Vijay Singh and Ujjwal Narayan, the company launched, its first called ‘Chillx’.

     

    Chillx is an entertainment-based platform aimed at placing the power of choice in the hands of consumers. The Androdi app will give consumers choice in languages, entertainment formats, genres as well as payment mechanisms.

     

    Said Sweta Agnihotri, CEO – Content Syndication, Reliance Entertainment- about Chillx; “While apps downloaded are mostly in line with global popularity, interest in content consumption in regional language is high. We see smartphone screen as a fantastic gateway to the consumer and our cross functional team will leverage its understanding of content and industry relationships to amplify value offering to the consumer.” The app is a digital entertainment departmental store that curates a mix of games, music, viral videos & clips, entertainment news, short films & full length movies.

     

    Added Shibasish Sarkar, Chief Operating Officer, Reliance Entertainment: “Digital platforms are encouraging a wider audience with diverse consumption patterns, we recognise that this calls for innovative approach in the manner we produce and present our content. The launch of Chillx is in line with our business vision.”

     

  • The calculator uses Chrome DM's proprietary tools to layer the Network-wise/Channel-wise viewership and project the off-take of channels at a household level

    Chrome DM unveils Chrome Rate Impact Calculator for broadcasters

    By A Correspondent

     

    Chrome Data Analytics and Media has launched the Chrome Rate Impact Calculator for broadcasters and distribution service providers, to analyse the impact of TRAI’s latest recommendation at a market, network and Channel level vis-à-vis the Broadcaster’s current deals.

     

    Designed to interpret TRAI’s recent Tariff Order, the calculator uses Chrome DM’s proprietary tools to layer the Network-wise/Channel-wise viewership and project the off-take of channels at a household level.

     

    Chrome Data Analytics & Media, being a central industry body, with over 450 broadcasters availing its Distribution Audit Services, aims to simplify the understanding of the impact of the TRAI recommendations on the Net Revenue earned by broadcasters.

     

    With the CRIC, the broadcaster will be able to access the following insights:

    – A channel- wise potential subscription revenue, post implementation of TRAI’s new price recommendation.

    – The potential off take of subscribers, split by Channel.

    – The projected carriage fee payable, split by Channel.

    – CPS variance, current vis-à-vis the new price recommendation.

     

    Speaking at the launch, Pankaj Krishna, Founder and CEO, Chrome DM said, “TRAI’s latest tariff order which includes recommendations on the rates applicable for subscription and carriage fee calls for an understanding of its impact on the industry. CRIC has been created to assist broadcasters on the same.

     

  • Ace cricketer Kohli urges youth to share the cost of wedding celebrations, as respect earns respect!

    Virat Kohli endorses new brand message for Manyavar

    By A Correspondent

     

    Retail chain Manyavar has launched its new ad campaign with Virat Kohli. Titled ‘Aadha-Aadha’, it captures the essence of marriage that is all about ‘sharing’.

     

    The campaign features Virat Kohli as a new-age groom sitting with his parents, who emphasises that the expenses of the wedding function will be borne equally both by the bride’s and the groom’s side. The ad questions the age-old concept that wedding functions should be organised and financed by the bride’s family only.

     

    The new campaign consists of different creatives showcasing the new colours and designs created exclusively for this wedding season.

     

  • Radical automation of media set to change the way industry optimises digital

    Zenith unveils a new tool for planning via machine learning

    By A Correspondent

     

    Zenith has developed a unique automation of digital planning that delivers significant improvement in effectiveness for marketers and is set to fundamentally change the way that agencies and their clients optimise digital media, notes a communiqué.

     

    Over the past six months, a taskforce of data scientists and strategists from Zenith has been developing sophisticated automation of digital planning using the network’s machine-learning technology and bespoke algorithms.

     

    Vittorio Bonori, Global Brand President at Zenith, said: “Zenith is leading the way in changing the business model for digital. This important programme is part of our strategy to leverage the power of data and technology to drive profitable growth for our clients.”

     

    Tanmay Mohanty

    Added Tanmay Mohanty, Group Chief Executive Officer at Zenith India, on how machine learning and automation have the power to radically transform businesses:  “Machine gleaned insight and attribution modelling help connect the dots, where data is being collected on a massive scale. It leads to sharper deliveries, enhances creativity and brings in breakthrough strategies and ideas. In the new world, the companies that progress are the ones that are agile with data science, visualisation, automation and technology. We are pleased to be at the forefront of this great change.”

     

  • With this award, she became the only Indian RJ and MY FM the first Indian radio station to be recognised at AIB

    MY FM’s RJ Viny bags AIB Award in London

    By A Correspondent

     

    RJ Viny, host of the breakfast show – Salaam Indore, emerged as the Radio Personality of the Year at the Association of International Broadcasters in London. With this award she became the only Indian RJ and MY FM the first Indian radio station to be recognised at AIB.

     

    AIB with members from Radio FreeEurope, Radio Liberty, Radio New Zealand International, Radio Romania International, Radio Taiwan International, BBC World News, Al Jazeera, Capital FM, Bloomberg, and such reputed media organisations selected RJ Viny, giving the country its first AIB award – Radio Personality of the year.

     

    Said Harrish Bhatia CEO, MY FM: “It’s a great achievement and I am very proud of RJ Viny for bagging the 1st New York Festival award for Indore this year and bagging the 1st AIB London award for India, she is on a roll. Being a strong customer-centric organisation our focus is not only to entertain but also to add value to the listeners life by taking up issues of their concern. We invest a lot in understanding the taste and needs of our customers, this approach has helped in building in a strong differentiated product and showcase the real power of the medium. We are overwhelmed with the love being extended to us by our listeners not only making us the No.1 radio station in the cities that we are present in but also help us win the awards both nationally and internationally”

     

    Speaking on the win, Viplove Gupte, Chief Programming Officer said, “We have been working on differentiated and meaningful content for last couple of years. Our listeners had recognised this sea of change in our content and delivery very early and hence apart from making us the leader radio station in our cities, they have also helped us win this award.

     

  • Kadne comes with 15 years' experience in advertising, with successful stints with Ogilvy & Mather, McCann Erickson, Leo Burnett, Mudra and SSC&B Lintas

    Manasi Kadne joins Publicis Capital as ECD

    By A Correspondent

     

    Manasi Kadne

    Publicis Capital has announced the appointment of Manasi Kadne as Executive Creative Director. Kadne moves from Ogilvy & Mather Mumbai and at Publicis Capital she will lead the creative charge at the Mumbai office and the L’Oreal Garnier account, reporting to Bobby Pawar, Managing Director & Chief Creative Officer, Publicis South Asia.

     

    Commenting on the appointment, Nakul Chopra – CEO Publicis South Asia said, We have been very fortunate in our ability to always attract the best talent. This time is no different. In Manasi, we have found a more than capable leader to take over the creative reigns at Publicis Capital Mumbai. I’m confident she will add significantly to our firepower and add value to our client’s brands, especially Garnier for L’Oreal India”.

     

    Added Pawar:  “It’s no secret that great work comes from great people who thrive in a great culture. We’ve been on a mission to make that happen. And it shows in our output. Manasi can help us up our game. She is not only a good creative, she is a good leader. But what I like most about her is that her creativity isn’t limited to the office, it bleeds into her life. Her interests will only aid us in making new kinds of stuff for our brands.”

     

    On her appointment, Kadne said, “It’s a great opportunity for me to work with Publicis, the agency that pioneered beauty and luxury brand advertising. I have always loved working on beauty and working on Garnier will only bring out the best in me. I am sure it’s going to be a fun ride working with Bobby and the team, creating great work and building brands.”.

     

    Kadne comes with 15 years’ experience in advertising, with successful stints with Ogilvy & Mather, McCann, Leo Burnett, Mudra and SSC&B Lintas.

     

  • The campaign has been conceptualised by Rediffusion Y&R which won the account following a multi-agency pitch

    Rediff creates ‘Cinema for All. All for Cinema’ campaign for Kolkata Film Fest

    By A Correspondent

     

    After awarding the creative mandate to Rediffusion Y&R, the Kolkata Film Festival gave the brief of communicating how cinema brings people closer and together.  The agency then came up with a campaign idea ‘Cinema for All. All for Cinema’.  The agency initiated a contest on the social media requesting people to share their very own pictures so as to be a part of the KIFF 2016, thus accounting all those received images the campaign creative has been created.

     

    The 22nd Kolkata International Film Festival begins today (November 11) and will be on till November 18. Said Dhunji S Wadia, President – Rediffusion Y&R: “We have some really interesting campaign work coming out of this association. We are looking forward towards this eventful week ahead.”

     

    Added Nilanjan Dasgupta, Executive Creative Director – Rediffusion Y&R: “Since the brief was about human integration and cinema, our core idea was to involve the common people in the campaign. So we did a Facebook activation where we asked them to send selfies based on expressions of different film genres and then we made images of film icons with the selfies. The participation was beyond expectation and the best selfies were awarded.”

     

     

  • Invites creative work from people to share their views of sexual minorities

    Laadli kickstarts 16 days of gender based activism campaign

    By A Correspondent

     

    Laadli, an initiative by Population Firs, has released a ‘16 days of activism campaign’. The campaign which underlines the annual observance of ‘16 Days of activism against Gender Based Violence’ focuses on the theme – ‘Life of sexual minorities in India’ and encourages everyone to contribute their thoughts and views in the form of short films, poetry, blogs, short stories, posters anything that focuses on sexualities in our country.

     

    According to Dr A L Sharada, Director-Population First, “Sexual minorities in India are misunderstood and subjected to violence and discrimination. We aim to break the stigma around sexualities while creating spaces for discussion and sharing of experiences.”

     

    The 16 days of activism against gender based violence campaign targets the lesser addressed section of the society – sexual minorities which includes the LGBTQIA (Lesbian, Gay, Bisexual, and Transgender, Queer, Intersex and Asexual) communities. All entries will have to be sent before December 1, 2016.

     

    The campaign will culminate with the showcase of 16 selected prizewinners in an event in Mumbai on December 10, the day for International Human Rights.

     

  • The agency, which is now part of the WPP group's Y&R network, boasts of many firsts including the country's first teaser campaign as well as the first five-second ad

    Everest celebrates 70 years

    By A Correspondent

     

    Leading advertising agency Everest Brand Solutions is celebrating its seventieth anniversary. The agency, which is now part of the WPP group’s Y&R network, boasts of many firsts including the country’s first teaser campaign as well as the first five-second ad. Its roster of clients include Parle, Tata Housing, Sab TV, Volini, Bombay Chemical, DS Group (Catch Spices) and Borosil amongst others

     

    Said Dhunji S Wadia, Group President, Rediffusion Y& R who joined the Y&R network in India to helm Everest before taking on the larger group role: “To work with the secondmost experienced agency in the country is an unparalleled honour. No other agency would have the width of relationships and the depth of knowledge. Yet remaining humble in its dealings despite the accolades it has received in every award forum both locally and internationally. For me personally, it is an honour to be at the helm of this institution.”

     

     

    Rahul Jauhari
    Dhunji S. Wadia

    Added Rahul Jauhari, Group Chief Creative officer, Rediffusion Y&R: “Everest has been the finest, warmest and most memorable stint of my career. It has rich legacy of big ideas and big brands. And over the years it has been home to some of the finest people in the industry. Everest does not brag about its credentials or its work. It has rather focused on partnering its clients in every sense of the word. I think that’s probably the one reason we have client associations that are older than most of the agencies in this country. For me, it’s been nothing short of a privilege.”

     

  • The Ad Club and AAAI have jointly announced an 11-member Awards Governing Council (AGC) for the Abby Awards at Goafest 2017

    Ramesh Narayan to continue as chair of Goafest Awards Governing Council

    The Advertising Club and Advertising Agencies Association of India have announced the Awards Governing Council for the Abbys at Goafest 2017.

    Ad veteran Ramesh Narayan, founder of Canco Advertising Pvt. Ltd, has been once again appointed Chairman of the AGC. The other members elected to the Council are:

     

    • Nakul Chopra, CEO – South Asia, Publicis Communications India & President, Advertising Agencies Association of India (AAA’s of I)
    • Ajay Chandwani, Director, Percept Ltd
    • Ajay Kakkar, Chief Marketing Officer- Financial Services, Aditya Birla Group.
    • Ashish Bhasin, Chairman Goafest 2017 and ‎Chairman & CEO South Asia Dentsu Aegis Network
    • CVL Srinivas, Chief Executive Officer, South Asia, GroupM
    • M G Parameswaran, Founder at Brand-Building.com
    • Nagesh Alai, Founder, Independent Business Advisory and Chairman of C4A
    • Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup
    • Pradeep Dwivedi, CEO Sakal Group
    • Shashi Sinha, Chief Executive Officer, IPG Mediabrands

    Said Raj Nayak, President of The Advertising Club: “We are pleased to announce that Ramesh Narayan will be the Chairman of the Awards Governing Council of the Abbys for the upcoming 2017 edition of Goafest.  Under his leadership, Goafest 2016 emerged as a huge success with increase in participation and highest standards of ethics and governance. We are sure that with once again taking on the reigns of the awards, he will take this key industry event that is the gold standard in advertising awards, to greater heights”

    Welcoming the announcement Nakul Chopra – President, Advertising Agencies Association of India (3As of I) said “It is great to once again have Ramesh in the driver’s seat of the governing council.  His experience of leading multiple industry bodies and awards gives him great perspective and foresight to be able to drive excellence, in the judging and execution of this year’s awards”

    Said Ramesh Narayan on being appointed as Chairman of the Awards Governing Council: “The Abbys are the Oscars of Indian advertising. The Awards Governing Council has a wealth of experience and expertise and I feel privileged to lead such an august panel. It will be our endeavour to engage actively with all constituents and ensure that creativity is properly judged and celebrated.”