MxMIndia

Category: ADVERTISING

  • The account will continue to be handled out of Delhi office led by Navin Khemka

    Maxus retains Pernod Ricard AOR in India

     

     

    Maxus India has retained the media responsibilities for Pernod Ricard in India. Maxus has been working with Pernod Ricard for the last decade. The multi-agency pitch saw participation from other leading agencies along with incumbent agency Maxus. The account will continue to be handled out of Delhi office led by Navin Khemka.
    Speaking on retaining the business, Kartik Sharma, Managing Director, Maxus South Asia said, “This is a moment of pride for all of us and such wins ensure we continue to deliver the best for our brands. Retaining Pernod Ricard is an extremely satisfying and a validation of our work. I am grateful to Pernod Ricard for reposing faith in us and continuing our decade old relationship. We eagerly look forward to the next leg of this partnership.”
    Added Sumeet Lamba, Executive Director – Business Development, Pernod Ricard India: “We are pleased to continue our decade old association with Maxus. Their superior understanding of the category and its nuances has helped us in meeting our brand marketing goals in the past. We are confident that they will continue to be an effective partner in the years to come.”
    Commenting on the win, Navin Khemka, Managing Partner, Maxus said, “We are committed to enhance our cutting edge creative thinking on Pernod Ricard. Together, we have created iconic brands that we are proud of and we are confident of delivering unmatched media value going forward.”

  • The campaign seeks to inspire consumers to shop from over 10 crore products without any inhibitions

    eBay India launches new campaign – #ThingsDon’tJudge

     

     

    eBay India announced its brand new TV campaign #ThingsDon’tJudge. The campaign aims to inspire consumers to shop online from over 10 crore products available on ebay.in. The TV campaign will go on air from 28th September 2016.

     

    Conceptualised by BBDO India, the film shows different situation where people are seen breaking away from a certain prejudice that the society imposes. The means for them is a product they have purchased from eBay, which enables them to move away from the shackles of judgments and live as they would. A product is that one thing that doesn’t judge them, though people may.

     

    Commenting on the launch, Shivani Suri, Director Marketing, eBay India said, “Online shopping is changing how we live. It’s ushering in the acceptance of new. It’s at the heart of our evolving culture that’s gradually helping us distance from the norms around gender, age, cast, creed, social status or preferences. eBay, with over 10 crore products is inspiring consumers to shop for their favorite item and live their passions, desires, choices, and beliefs without inhibitions. With this central theme we decided to launch this campaign to not just capture market share but drive conversational commerce.”

     

    Said Josy Paul, Chairman, BBDO India on the film: “When we started work on eBay, we had questions: Will our idea provoke conversation? Will the context last longer than the immediacy of the content. Will it influence change? We could feel the energy in the room when this idea came up.  Something happened! The passionate team at eBay – along with BBDO team – are doing what we can to create a better world even as we create greater desirability for the 10 crore products that are available on eBay.”

     

    Added Hemant Shringy, Executive Creative Director, BBDO India: “When we found out that ebay has over 10 crore products, we knew it had to speak not just like a category leader, but as a conversation and thought leader. And eBay team really encouraged us and helped us find that voice. After an amazingly explorative and collaborative process we arrived at the idea – Things Don’t Judge. With 10 crore things at the heart of the idea, it says that in a time when we are constantly judging and being judged, things have the incredible quality and power of not judging. In fact they become our allies in finding our own versions of perfect, something that ebay stands for. We hope this idea helps create change. We think we have managed to make a film that tells the brand story and really makes you think.”

     

  • In their new roles McDonald and Iqbal will continue to report into Head of Agency Prithviraj Banerjee while Gosain will continue to report into Mark McDonald

    DigitasLBi elevates Mark McDonald, Sabah Iqbal and Pooja Gosain

    By A Correspondent

     

    The Publicis Group’s DigitasLBi has elevated Mark McDonald, Sabah Iqbal and Pooja Gosain to Head of Creative, Head of Account Management and Senior Creative Director respectively.  In their new roles McDonald and Iqbal will continue to report into Head of Agency Prithviraj Banerjee as they will take on larger responsibilities to partner him in managing respective business units in the region. Gosain will continue to report into Mark McDonald.

     

    Said Banerjee:  “Sabah, Mark and Pooja bring with them a duality of skills that are rare – the wisdom gained from their past creative agency experience and the agility they have instilled within themselves in this fast-paced world of digital. DigitasLBi has grown exponentially with them over the years, as they mentored their teams and produced phenomenal output at every step of their journey. Their new leadership positions do not need much getting used to, as they have been performing at heightened levels already, and will continue to help our brand grow in the future.”

     

    Mark McDonald

    Commenting on his new role McDonald said: “Over the last one year we’ve built up a fantastic team across creative and put in place a structure that allows for cross-discipline integration and encourages great creative work. I’m delighted to be stepping into my new role and really look forward to delivering award-winning work that makes our clients’ brands count in the marketplace.”

     

     

     

    Sabah Iqbal

    Speaking about her elevation Iqbal, said: “My time at the agency (pre-merger as LBi and now as DigitasLBi in the Publicis Network) has taught me that the most important piece to the talent puzzle is culture. While my core responsibility is steering brands in the right direction with collaborative and sustainable management, I plan on carrying forward our culture and focusing my efforts on grooming, empowering and retaining talent. My goal being to make DigitasLBi the agency of choice in the advertising industry, for clients and professionals from the industry.”

     

     

    Pooja Gosain

    Commenting on her new role Gosain, said: “Change has to be steered in the right direction and that is what I aim to focus on most – leadership of the right kind. By combining great design, UX strategy and creativity with innovative technology and data, I look forward to creating a niche for DigitasLBi, as well as a learning curve for the entire team I work with. At the same time, fostering a culture of fraternity, ownership and inclusivity.”

     

  • The campaign invokes young minds to feel comfortable in seeking contraceptives in order to have power, freedom and choice over their life

    Dadi endorses benefits of contraceptives in latest campaign by Grey India

    By A Correspondent

     

    On the occasion of World Contraception Day, Grey Group India launched a new social media campaign for ICanHelp.in that focusses on various myths and conceptions surrounding contraception amongst the youth. The campaign invokes young minds to feel comfortable in seeking contraceptives in order to have power, freedom and choice over their life.

     

    In India, dadis (grandmothers) are traditionally known to talk about home-made recipes and deliver sermons on soft topics like morals and values. To leverage the endearing nature of the typical dadi, the campaign conceptualised and executed by GREY group India gets on board a bold dadi who takes on the subject of contraception and clears some common misconceptions surrounding it. She is seen as the coolest dadi who busts myths like a boss in a fun, illuminating, bold and engaging fashion. Further, she gives insights on the right contraceptive use and how one can have kids by choice and not by chance! The idea was to get iDadi, a bold grandmother who talks about contraception without any inhibitions.

     

    Said Leroy Alvares, President – Digital Services, Grey Group India said: ”With the volume of information being consumed online. Icanhelp.in wanted to leverage this trend on world contraception day to dispel myths around contraception. The campaign approach is all about making us myth busters rather than myth mongers. iDadi a character we created looks at common myths and facts in a humorous manner”

     

  • Mumbai-based Kahani Designworks and Ek Type were the Black Elephant winners for their campaigns for The State of Architecture and Baloo respectively

    Kahani Designworks and Ek Type win Black Elephant at Kyoorius Design Awards

    By A Correspondent

     

    Two Black Elephants and 22 Blue Elephants were awarded for outstanding work in design and visual communication at the Kyoorius Design Awards on Saturday in Jaipur. Mumbai-based Kahani Designworks and Ek Type were the Black Elephant winners for their campaigns for The State of Architecture and Baloo respectively. Kyoorius also awarded some of the future creative stars with the Kyoorius Young Blood Awards encourages young Indian talent in the visual communication space.

     

    Black Elephants are reserved for the work that is the best amongst the best, work that involves high risk and high dedication and that has a long time impact on the industry. Kyoorius received a total of 468 entries this year for the Kyoorius Design Awards out of which 43 were the In-Book winners.

     

    The Kyoorius Young Blood Awards received a total of 353 entries with 14 Red Elephants being rewarded and 27 In-Book winners.

     

    The awards were a culmination of the three-day event on creativity and design that sparked fresh and new ideas among the attendees.  The final day of Kyoorius Designyatra 2016 had an incredible speaker line-up that included Jon Marshall, Co-Founder & Creative Director, MAP, Singgih Kartono, Founder & Designer, Magno Design, Alex Daly, Founder, Vann Alexandra, Ronald van Schaik, Founder, Kaliber Interactive, Ayappa KM, Co-Founder, Early Man Film, Tap Kruavanichkit, Creative Director, Farmgroup, Ruchita Madhok, Principal, Kahani Designworks, Sameer Kulavoor, Founder, Bombay Duck Design and Sarang Kulkarni, Founder WhiteCrow. The speaker sessions ended with an interactive discussion with the legendary Michael Wolff, Founder, Michael Wolff & Co.

     

    Said Rajesh Kejriwal, Founder CEO of Kyoorius: “This year at Kyoorius Designyatra we aimed to bring together a group of divergent thinkers to encourage interactions and creativity. We hope people will go back inspired and with a new passion and vigour towards why they are a part of this ever-growing industry”.

     

    Speaking about the awards he added, “The Kyoorius Design Awards have fast become something of an aspiration for a lot of people within the industry and we see first-hand proof in the kind of entries we have received. The young talent within the industry has also become more innovative in terms of their campaigns, creativity and innovation and some of the ideas surpass even our expectations.”

  • Naresh Gupta wonders why mainline advertising agencies do not attend the yatra in larger numbers as he lists his 10 key takeaways from KDY 2016

    10 Takeaways from Kyoorius Designyatra 2016

     

    By Naresh Gupta

     

    1. After 10 years, you can reinvent a very successful conference.  New theme, new anchor and new energy; things that Kyoorius achieved with great aplomb.

     

    2. Over a 1000 professionals and budding design professionals who attended the Yatra ensured that every speaker was in schedule. This is a massive achievement. Being on time is almost the culture for KDY.

     

    3. The crowd was extremely well-dressed. It was great to see boys and girls dressed impeccably. One look at the crowd and you knew you are at a swish design conference.

     

    4. From Tony Davidson of W+K to Michael Wolff, from Singgih Kartno to Yuko Shimuzu, they all stressed on how culture matters and how culture shaped their craft.

     

    5. Collaboration is the new word I learnt. It was amazing how these gifted craftsmen and craftswomen collaborated with professionals of different skills to offer a better solution to their clients.

     

    6. Design can be used for good. It can be used to raise funds, it can be used to fight a rare disease, it can be used to drive potential students to a university. Design can be used to raise public awareness about a complex disease like Cystic Fibrosis using an extremely sharp but simple insight. Therein lies the power of good design.

     

    7. ‘The client is supreme’. There wasn’t one speaker who did not focus on this one aspect. There is a lesson that lies in this singular statement for all of us in the industry we work in.

     

    8. Yuko Shumuzu left everyone with a simple advise, work for money, and if you do decide to work for free, then you work for yourself and not for a client. If there is no money in a project, then there is no reason to be left out.

     

    9. The moment of the three-day conference was when three mothers took to stage to speak about their sons. The lessons from home and the influence of culture were there for all to see. This was a very cleverly planned session, made even more memorable by Vincent, the new MC.

     

    10. The brands use the wider design community for creating campaigns; I wonder why the mainline advertising agencies do not attend KDY in much larger numbers. There are lessons that mainline agencies have to learn from the wider design community and the brands’ desire to leverage design for communication solutions.

     

    Naresh Gupta is Chief Strategy Officer and Managing Partner, Bang in the Middle

     

  • It is providing marketing consulting and advisory services to Indian and Chinese companies

    DYWorks opens first office in Shanghai

    By A Correspondent

     

    DYWorks has announced the opening of its first international office in Shanghai recently. They will advise Indian companies on strategy and market entry into China and Chinese firms entering India.

     

    Alpana Parida

    This is on the back of a client in Shanghai – the New Development Bank formerly known as the BRICS Bank, having won a global pitch over six rounds and 16 agencies. Speaking on the announcement, Alpana Parida, Managing Director, DYWorks said, “The India- China corridor will see a 1bn dollar investment this year alone. We have been working in China for the last year – and the opportunities are overwhelming.”

     

    Said Madhav Sharma, Head Greater China &Chief Representative, CII China: “The services sector is a growing and focussed sector in China that provides good opportunities for Indian companies in China. As Indian companies start focussing at the Chinese domestic market and Chinese companies increasingly participate in the India growth story; branding both at the B2B and B2C levels would play a crucial role, which in my opinion will build trustand confidence in products and services in both countries. I am sure DYWorks will play an important role in bridging this gap between India and China through the presence both in Shanghai and Mumbai.”

     

  • Wabs is a gold medallist Electronics Engineer and a rank holder from the Indian Institute of Management, Kolkata

    Vidyadhar Wabgaonkar appointed President of FCB Cogito

    By A Correspondent

     

    Vidyadhar Wabgaonkar

    Rohit Ohri, Chairman and CEO, FCB India has announced the appointment of Vidyadhar Wabgaonkar, fondly known as Wabs, to the position of President – FCB Cogito, the Brand Consulting division of the FCB India.

     

    Wabs has also headed Strategic Planning at FCB Ulka (Mumbai and South) and is currently leading the Strategic Planning effort at FCB Interface, which he will continue to do along with his new responsibility at FCB Cogito.

     

    In a career spanning two decades, he has handled assignments in marketing, sales, advertising and consulting with companies like P&G, Marico, Roche and Leo Burnett India before joining the FCB Ulka Group.

     

    Apart from writing a number of articles, Wabs is also a certified practitioner of clinical hypnosis. His keen interest lies in learning the laws that govern the human mind from other disciplines like NLP (Neuro Linguistic Programming) and applying them to business situations.

     

    Commenting on the appointment, Ohri said: “FCB Cogito provides a cutting edge to FCB India with the thinking muscle and deep insight that it brings to our business. FCB Cogito has been successful for over a decade now and with Wabs, we look forward to continued growth from this unique part of our Group.”

     

    Speaking on his new role, Wabs said, “I’m very excited about consulting. It had become my dream career over the years. FCB Cogito has a history of working successfully with leading clients. We, the team FCB Cogito, look forward to living up our history and reputation and to growing our practice further in size and stature.”

     

  • Effies 2016 will be held on Friday, December 16 at the Taj Lands End, Mumbai

    Vikram Sakhuja to head Effies 2016 organising committee, Mitrajit Bhattacharya to co-chair

    By A Correspondent

     

    Vikram Sakhuja

    The Advertising Club has announced the appointment of Vikram Sakhuja, Group CEO, Madison World as President, Effies 2016.The awards recognise and commend excellence in marketing communications and encourages thoughtful dialogue about the drivers of marketing effectiveness. Mitrajit Bhattacharya, ‎President & Publisher at Chitralekha Group will be Co-Chair of Effies 2016.

     

    Speaking of Sakhuja’s appointment, Raj Nayak and President, The Advertising Club said: “Effies have emerged as a coveted industry awards that laud campaigns and individuals delivering landmark brand solutions.  Vikram has been an essential part of Effies 2015 and was instrumental in ensuring the awards success last year. I am delighted that Vikram will be at the helm of the prestigious awards this year too. I am confident that under his leadership the awards will gain further in repute, stature and scale. Wishing all the best to Vikram and the team.”

     

    On his role as President Effie Awards 2016, Vikram Sakhuja said: “It is a privilege to be chairing the Effies. It remains the one award that Agencies and client covet equally since it celebrates effectiveness. This year the Effies will be held in December, a little earlier than last year to ensure that Christmas and New Year is not spent working on entries. We look forward to again welcoming great work from all quarters.”

     

    According to information received, Effies 2016 will be held on Friday, December 16 at the Taj Lands End, Mumbai.

     

  • Ad Club Bangalore's Big Bang Awards, DIGIES 2016 & MADDIES 2016

    Mindshare adds three more titles in recent days

    By A Correspondent

     

    Mindshare recently bagged three leading awards in a row recently – Ad Club Bangalore’s Big Bang Awards, DIGIES 2016 & MADDIES 2016.

     

    Prasanth Kumar

    Commenting on the wins, Prasanth Kumar, CEO Mindshare South Asia said, “It’s definitely been great last 10 days to have three additional and prestigious accomplishments. These awards are the celebration of some great work across platforms and especially in digital and mobile media. We understand that these recognitions are judged and recognized by jury members comprising marketers across categories. This motivates and helps us to do more disruptive and bring in incremental value to all our clients businesses. The fact that our work continue to get recognized across years and platforms clearly inspires us. We are thankful to all our clients and partners to push, support and encourage us to keep doing the best.”

     

  • Named Asia Pacific Consultancy of the Year by Holmes Report at the 2016 SABRE Awards ceremony in Hong Kong recently

    MSLGroup named APAC Consultancy of the Year by Holmes Report

    By A Correspondent

     

    MSLGroup was named Asia Pacific Consultancy of the Year by the Holmes Report at the 2016 SABRE Awards ceremony in Hong Kong recently. It is the second time in four years that MSLGROUP has received this highest of Asia recognitions by the Holmes Report. In addition to the agency honour, Glenn Osaki, MSLGROUP’s Asia President, was presented the Outstanding Individual Achievement SABRE Award for his contributions to the company and the industry during his 30 years of leadership at MSL, especially the past 12 years in Asia.

     

    Said Osaki:  “We are very proud to be recognised as Asia Pacific Consultancy of the Year for the second time in four years by Holmes Report. MSLGroup has transformed itself to lead the growth and the revolution of the communications industry in Asia. Now even further powered by the closer collaboration with our sister agencies within Publicis Groupe, we will continue to support clients in their marketing transformation, delivering interdependent solutions with the Power of One.”

  • Other than IPG Mediabrands CEO Shashi Sinha, Jonah Goodhart will address the engaging subject of "Viewability: The Big Challenge of Digital measurement"

    The Ad Club’s Media Review back on Oct 13

    By A Correspondent

     

    The Advertising Club’s annual Media Review will see Jonah Goodhart, CEO and Co-Founder, Moat and Shashi Sinha, CEO IPG Mediabrands India do the honours. This edition of the review is to be held on Thursday, October 13, 2016 at 6.15 pm at St Regis Hotel in Mumbai.

     

    Goodhart will address the engaging subject of “Viewability: The Big Challenge of Digital measurement” while Sinha will speak on “Growing India’s Adex with Measurement”. The review will throw light on the growing significance of viewability in the digital advertising industry.

     

    Speaking about this the impact of the Media Review, Raj Nayak, President – The Advertising Club said, “The media environment is very dynamic and constantly evolving with new trends and innovations. It is imperative for us to stay ahead of the curve on adopting new trends while also pioneering new game changer ideas and initiatives. Knowledge platforms like the Media Review is a great enabler and allows all who are part of this industry to be aware, stay innovative and stay relevant.

     

    Speaking about the need for measurement in the context of this edition’s discussion, Shashi Sinha, CEO IPG Mediabrands, India said: “An impactful campaign is one that is creative, innovative and aligns to the business objectives. Measurement is imperative to be able to assess value and impact of the campaign in effectively delivering on the brands message. Also measurement helps provide qualitative insights allowing brands  to fine tune their messaging and achieve significant optimization for their spends.”