MxMIndia

Category: ADVERTISING

  • Introduces an audience measurement matrix Gross Impression Points

    Milestone Brandcom launches Milestone Optimizer

    By A Correspondent

     

    Milestone Brandcom has launched a ground-breaking audience measurement eco-system labelled ‘Milestone Optimizer’. Milestone Optimizer will cover 35 cities to provide an exhausted knowledge bank of opportunities and scope for planning in the outdoor advertising space. The optimizer introduces a new measurement matrix Gross Impression Points (GIP) for the OOH Medium. GIP Or Gross Impression Points definitively measures the reach and frequency of an OOH campaign giving it a holistic planning solution.

     

    The intensive web based tool is an industry first built on technology and scientific data collated over the years that will help marketers, media planners and buyers make superior and cost effective outreach to consumers. Giving a more wholesome look on media planning by providing factual data collected on traffic count, consumer behaviour and segmentation, the Milestone Optimizer provides accountability at time when most agencies refer to instincts rather than science. Milestone Brandcom has invested over 5 crore rupees in developing this apparatus and has covered top 10 towns in India which account for 75 per cent OOH advertising spends. The cities include Delhi, Mumbai, Bangalore, Hyderabad, Kolkatta, Pune, Ahmedabad, Lucknow and Ludhiana.

     

    Nabendu Bhattacharya

    Nabendu Bhattacharya, MD & Founder Milestone Brandcom said, “The Milestone Optimizer is a culmination of countless hours of hard work, research and scientific planning by our team. We have invested a great deal in the tool in an attempt to make OOH planning a lot more organised and scientific in the industry. Through the use of the Optimizer, brands will soon grasp the scope in this 1900 Crore INR sector and understand how underutilized it is in the country. The GIP measurement matrix is a complete scientific measurement solution that will redefine the OOH Industry. This is another benchmark in Milestone Brandcom’s journey”

     

    The Milestone Optimizer provides reach and frequency of different modes of OOH advertising through Gross Impression Points (GIP) that can also be compared with the more conventional forms of advertising such as print, TV and radio. It allows one to evaluate category benchmarking and market threshold level of activity giving a whole new dimension to media planning. It is combination of the latest technology and years of experience.

     

    The Milestone Optimizer tool was developed with the support of Industry veterans, media owners, marketing and brand managers across categories and brands. IRS iLAP (Hansa Research); TGI (IMRB Research), Traffic Study (Gfk Mode); Technology Partner (Unikov Technologies) are few of credible databases used in developing a robust scientific planning OOH Tool.

     

  • 4 Black & 37 Blue Elephants awarded to advertising and digital agencies

    Ogilvy wins big at Kyoorius Awards

     

    By Sandeep Puraname

     

    The Kyoorius in association with D&AD, announced the winners of the 2014 Kyoorius Advertising & Digital Awards at the awards ceremony at the NSCI Indoor Stadium in Mumbai. The night was a celebration of the best in Indian creativity with an attendance of over 1200 creative professionals from the advertising and digital spheres and clients from across India and some from around the world.

     

     

    Curious about the Awards terms?

     

    Like the D&AD awards internationally, Kyoorius Awards have no gold, silver or bronze, and it is the jury’s prerogative to award more than one Blue Elephant in a category, or none at all.

     

    In-book: Work that stands out above the rest and meets the three judging criteria, for being 1) An original and inspiring idea, 2) Well-executed, and 3) Relevant to its context. Amongst the best pieces of work in the year, in-book winners are the nominees for Blue Elephants.

     

    Blue Elephant: Checks off all three criteria and reaches the Kyoorius Awards benchmark of creative excellence. Recognised as a symbol of the very highest creative achievement.

     

    Black Elephant: Best of Show. The ultimate prize. Work that is truly ground-breaking amongst all the judged work.

     

    Masters of Ceremonies Kamal Sidhu and Suresh Venkat conducted the proceedings accompanied by Dutch performer Ken and the Indian rock band The Other People and DJ Hiren.

     

    The focus was clearly on the awards, as 114 in-book winners were announced, with 75 in Advertising, and 39 in Digital. In-book winners were also nominees for Blue Elephants, and among the 114 entries nominated, the two juries awarded 37 Blue Elephants – 24 in Advertising and 13 in Digital. Senior industrypersons presented the awards.

     

    Ogilvy & Mather emerged as the most awarded agency, with three Black and seven Blue Elephants and 45 In-book wins.

     

    Across the advertising categories, 24 Blue Elephant winners included campaigns by Grey Worldwide, Ogilvy & Mather, Publicis India, Sapient, DDB Mudra, Happy Creative Services, BBDO, Ideas@Work, Scarecrow, BBH, Soho Square, Creativeland Asia, First December Films and Candid Marketing.

     

    And at the digital awards, 13 Blue Elephant winners included works by Hungama Digital Services, Creativeland Asia, Fractalink Design Studio, Webchutney, Sapient, 120 Media Collective, BBH India, DDB Mudra, NicheMinds, and Ogilvy & Mather.

     

    Four Black Elephants were awarded to groundbreaking work that redefined the category it was entered in,  by creating a new conversation with its audience, or a transformational impact on the industry.

     

    DDB Mudra was awarded a Black Elephant for The Last Telegram (Category: Direct Response), a direct  response campaign that saw an opportunity to commemorate the final day of India’s telegram service by reminding Birla Life Insurance customers to think about their future.

     

    Ogilvy & Mather took home three Black Elephants in 3 categories –

     

    • The Good Road – Created for Bangalore Traffic Police and Castrol India (Category: Technological Innovation). In the campaign, a helmet was designed to remind bikers about road safety and motorbikes would only start once the helmet was worn by the rider.
    • CleftToSmile – Created for Operation Smile India (Category: Use of Social Media). This social media campaign transformed a simple combination of keyboard characters into an identity and highly successful Twitter campaign for Operation Smile India’s Cleft to Smile initiative.
    • Google ‘Reunion’ – Created for Google India (Category: Online Branded Films). Ogilvy & Mather  created a film that highlighted Google’s search engine by creating a touching story with the India-Pakistan Partition as a backdrop.

     

    Tim Lindsay
    Rajesh Kejriwal

    Tim Lindsay, CEO of D&AD commented: “D&AD is very proud to be partnering with Kyoorius in India. I hope we’ve brought some rigour and transparency to the judging process. Certainly the standard of work  has been fantastic – something we saw demonstrated at D&AD’s own professional awards three weeks ago in London, where Indian agencies had multiple in-book and nomination successes. Our commitment to  this partnership is long-term. We look forward to an increased involvement with the Indian creative community as we develop our New Blood programme with Kyoorius.”

     

    Said Rajesh Kejriwal, Founder CEO of Kyoorius: “Considering this was our first year for the  Advertising Awards & Digital Awards, the response has been outstanding. The 988 entries across  Advertising and Digital are further validation of the Kyoorius Awards format, and our association with D&AD. We will continue to provide a neutral and transparent platform for the Indian creative industry.”

     

    “During the jury sessions, we saw a strong desire from jury members to constantly weigh in and consider the cultural context when judging the work. The importance of staying relevant to the Indian market was never overlooked, especially with the international jury.”

     

    Alongside the Elephant winners all nominations will be featured in the Kyoorius Advertising Awards Annual  and the Kyoorius Digital Awards Annual — distributed across the fraternity and to corporate for creative inspiration

     

     

     

  • It was a big thumbs up for the Kyoorius Advertising and Digital Awards held on Thursday evening in Mumbai. Select members of the frat offer their view.

    ‘Brilliant show, but media wrote about absence of agencies at Goafest, not Kyoorius’

    It was a big thumbs up for the Kyoorius Advertising and Digital Awards held on Thursday evening in Mumbai. Clearly, the first edition of the D&AD-backed awards got other similar shows in India to do a quick rethink. Shobhana Nair spoke to a few members of the frat to get their view.

     

    Abhijit Avasthi National Creative Director, Ogilvy India:

     This is very thrilling and they did well in the first edition. This is an awards show which people will look up to because of the nature of the show, the composition of the jury, the structure, the fairness, the neutrality at which this is done. This is truly world class act and makes me feel proud to be a part of the advertising industry.

     

     

     

    Shantanu Bhanja, Business Head and Vice President -Marketing, HT Media:

    I love the fact that it was done with so much precision, finesse and execution. We saw real passion during the entire show. And that’s how the award show must be done. This made us feel good about supporting it. It sets a standard in India on how ad awards should be executed and how well they can be put together flawlessly.

     

     

    Manish Bhatt, Founder Director, Scarecrow:

    It’s ecstatic, brilliant, mind-blowing and better than Cannes. Hats off to Rajesh for single-minded thinking and organizing this. I have not seen something like this in 14 years whether in Cannes or anywhere. This inspires everyone.

     

     

     

    Anil Jayaraj, Chief Marketing Officer, Pidilite Industries:

    The scale is impressive but even more than that the authenticity of the awards is important. Kyoorius has got a great formula and if they get that well, then this is going to be the awards in the future. I would not like to compare but this was very enjoyable. I think the audience had fun, winners had a real sense of achievement and the show was very glamorous.

     

     

    Arvind Sharma, President, Advertising Agencies Association of India and Former Chairman and CEO India Subcontinent at Leo Burnett:

    It was well-organized and it is a very good initiative. D&AD has its expertise in visual communication and which is what these awards are about. I think there’s place for these awards in the bigger scheme of things. Advertising as a business is becoming more diverse and there will be role for awards show that recognizes different parts of advertising. This is going to be one that recognizes visual communication. But there is and there will be only one festival because it takes a lot of time, effort and energy to organize a three-day festival with 2000 people coming to a place like Goa. All of them are going to exist to serve their purpose well. Organizing an evening and organizing a festival for three consecutive days and nights are two different things. This is a good show and I wish this becomes a long term property in India.

     

    Srinivasan Swamy, CMD, RK Swamy and Hansa. Also, President, IAA India and Chairman, Goafest 2014 :

    At the end of the day, we have to celebrate whenever good things are done. Rajesh is a good friend of mine and has done a good job. But when I reflect on the criticism on Goafest, every media talked about the number of agencies not participating in Goafest and created a fuss about it. But nobody questions the number of agencies missing in Kyoorius. To my mind, it’s unfair. It’s a wonderful show and I celebrate every moment of it. I am not questioning the quality of this show. What would have made me happier is to see the work that’s winning the award. It’s not a long evening and so it would have been easy to incorporate some more time to show the work that’s winning. I feel that was lacking.

     

  • Until recently head of brand and marketing at the Dainik Bhaskar group, Sanjeev Kotnala confesses that not getting his former brand to associate with the Kyoorius awards was a mistake. Now founder and Head Catalyst, P1P2Solutions, he comments on the Kyoorius Digital and Advertising Awards show held last week, interspersing his tweets while at the awards

    Sanjeev Kotnala: Curious how things will be after #Kyoorius

    Sanjeev Kotnala

    By Sanjeev Kotnala

     

    On the 12th night when I entered the NSCI Stadium, I cannot be faulted for thinking that I have reached the wrong destination. But the miniature Black Elephant magnetically attached to my shirt and the big bold Kyoorius branding made me comfortable. The signs were there – expectations have been raised and the acid test was few minutes away. I was so floored by the whole ambience including minor but relevant thoughtful things – the centresquare bar (already operational at 7pm), the tall tables with the snacks placed under cellophane covers, a designated comfortable smoking area and a very informal scattered seating. There was definitely a style and class statement being made.

     

    My first tweet of the evening was a tribute to the efforts placed by Rajesh Kejriwal and team  and my mistake in not really pushing the brand to associate. This was a business of Trust and Vision and I had come short on that.

     

    “I can say, missing the opportunity to associate with #kyoorius awards the biggest mistake for the brand this year”. And I know here the sponsor has signed a long-term deal and the opportunity has really been lost.

     

    Though the event started a bit later than it should have been, the whole event management made you forgive them on this count. The very short speech, adding to the very comfortable MC’s, who were neither loud nor crass was amplified.

     

    The house announcement on ‘Don’t Drink and Drive’ with Meru cabs available at the end of the function took few worries off people mind and added to the energy flowing. “What a thought, Make me drink with central bar open through the evening and then keep #MERU on call. Nice. #Kyoorius”

     

    The awards were really well-synchronized with no glitches. It’s not their fault if people still do not know their right hand from their left, and in spite of politely announcing would sit at distant corners resulting in inordinate delays. Yes, initially I thought the ramp was a bit long, but then when the presentation AV started, all fell in place. More so, I believe the long walk on the ramp allowed the winners that extra nano movement of enhanced celebration.

     

    Now, this award had already won a few battles. Starting as an outsider, the sponsors were in place, the intent and priorities of the organizers were absolutely right, the entries count was robust, the jury well constructed (maybe needed a bit more Indian touch) and with the Open Jury session (though cramped) won the war on being progressive, transparent and innovative. There were some scam ads, which were withdrawn further adding to the attractiveness. No doubt we had people who have shunned Goafest walk the ramp, with a smile and a fist rising through the air accept the award in all their humility. Seeing industry leaders at the event was a well-appreciated fact. The support that the award could garner was something not missed.  “Seeing people who refused entering Goafest collecting awards at #Kyoorius #Meetmerit places them (Awards) at a league above the rest”. This was summation of thoughts overheard at many conversations.

     

    ‘Now ball is on #abby #AAAi #ADCLUB court. #Kyoorius #meetmerit throws a challenge. Rejuvenate or Die’. Now that maybe too harsh a statement – but in many ways a reality. I have overhead a few people talking in these terms. Goafest 2015 would be a defining year. The hope has been extended – one can use that to climb, set out an agenda and create a new benchmark or could use the rope to…

     

    “#Kyoorius awards. WTF Expression. Well done. Like it already. Set a benchmark’. Did we all not agree that competition is good.

     

    And dear Rajesh, there are a few things that I thought I will discuss with you in person.

     

    Sanjeev Kotnala is Head Catalyst, P1P2Solutions

     

  • The Innovation category has already sprung the first major upset, by the omission of Terre des Hommes' 'Sweetie' by Lemz

    Lukewarm start for India @CannesLions2014

    By Delshad Irani

     

    India is not off to its greatest start as the first shortlists were released at Cannes Lions 2014. In the category of Direct Lions are McCann Worldgroup’s ‘Share My Dabba’ for Happy Life Welfare & Dabbawala Foundation and Ogilvy’s ‘Operation Smile India’ for cleft awareness that made it to the shortlists, out of 88 entries from India.

     

    Out of the 86 entries India submitted in the Promo & Activation category, up for an award are just Havas Worldwide’s ‘No Child Brides’ for Child Survival India; Ogilvy’s ‘Message Barter’ for The Akanksha Foundation and Geometry Global’s ‘Jump Pump’ for Hindustan Unilever, which made hygiene and washing hands a fun activity for children in village schools.

     

    Hindustan Unilever’s ‘Kan Khajura Tesan’ is India’s sole entry in the Innovation Lion shortlist. The entry used radio, mobile and entertainment content to successfully engage with people in India’s media-dark areas. It is fighting for a Lion in the category that has Project Daniel, an initiative that helped create 3D printed prosthetics for children of war, a drinkable book and the Adidas Brazucam, a football with a view.

     

    The Innovation category has already sprung the first major upset, by the omission of Terre des Hommes’ ‘Sweetie’ by Lemz. Oh the irony! Picked as a top favourite to bag the Innovation Lion by many in the industry, it involved creating a virtual girl to catch sexual predators online. Sweetie helped identify over 1000 paedophiles from 71 countries

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The initiative invites 12 women, who have been chosen from nominations sent in by agency leaders across the globe, to Cannes Lions for a unique programme and filmmaking project

    Sonal Dabral to mentor Creative Women at Cannes Lions

    By A Correspondent

     

    Sonal Dabral has been chosen by The Cannes Lions International Festival of Creativity as one of the 12 mentors of the ‘See It Be It’ initiative. The initiative invites 12 women, who have been chosen from nominations sent in by agency leaders across the globe, to Cannes Lions for a unique programme and filmmaking project. It will run from Sunday 15 June to Tuesday 17 June in Cannes, France, home to Cannes Lions.

     

    The programme aims to further women’s careers in the creative industry, encouraging them to stay in the industry. Across three days, 12 women will be part of an inspirational and educational programme which will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays.

     

    Commenting on the initiative, Lions Festival’s Director of Brand Strategy Senta Slingerland, said, “We know a more gender-balanced creative industry will result in better work. This programme identifies the next set of female creative heavyweights – they exist, but need an extra push into the spotlight. Mentorship is an important part of this programme. Sonal has always supported what we were trying to achieve which he’s one of only two male mentors this year! The others are very successful and inspirational women from around the world.”

     

    Sonal Dabral
    Sonal Dabral

    Commenting on being a mentor for the initiative, Sonal Dabral, Chairman & CCO, DDB Mudra Group, said, “”See It Be It is great initiative by the Cannes Lions Festival, which focuses on one of the fundamental problems our industry is facing the world over. I am honoured and excited to be invited as one of the mentors and I look forward to interacting and sharing my experiences with the future stars of our industry. I wish this truly commendable programme long life and great success.”

     

  • Deepika, who represents young, vibrant and versatile youth, is the perfect face for the brand, connecting with consumers across India

    Luxor gets Deepika Padukone to promote new proposition

    By A Correspondent

     

    Luxor has announced the launch of its new TVC for Luxor Marker range. Popular choice for classroom and office stationery products, Luxor offers a wide range of markers including Whiteboard marker, Permanent Marker and CD/OHP Writer.

     

    The 30 seconds ‘Swami’ TVC with Deepika Paduone, personifies the confidence and energy that the brand stands for. Deepika, who represents young, vibrant and versatile youth, is the perfect face for the brand, connecting with consumers across India.

     

    The commercial, developed by Lowe Lintas, lives up to the tagline of ‘it depends which marker you use more importantly the choices you make’. The TVC is aimed at creating a deeper bond with Luxor and also reinforces the quality and sustainability with the consumers.

     

    Pooja Jain, Executive Director, Luxor Group, said, “Brand Luxor has always been a mark of excellence and has endeavored to deliver the best offering to its consumer. This innovative and focused campaign captures the essence of brand while catering to the growing class of consumers who are conscious of the brand they use and wants to make a mark. Over the years, Luxor has build the largest range of Whiteboard markers, where every product lives up to the brand promise and values”

     

    The ad opens up with Swami ji talking about the permanent and temporary factors in a life journey. He writes ‘Happiness’ and ‘Money’ on the whiteboard and asks for someone to volunteer. Deepika Padukone, present amongst the audience, goes up and erases ‘Money’ but couldn’t erase ‘Happiness’. Then she asks for the markers and re-writes the same things and asks Swami ji to erase them. This time Swami ji is unable to erase ‘Money’ but can erase ‘Happiness’, communicating that it is all about the path and ink chosen to mark the important factors in one’s life.

     

  • The recipient of the maximum number of honours at Kyoorius Awards last Friday, Ogilvy & Mather bossman Piyush Pandey put things in perspective – the awards his agency won and the Kyoorius show. Also quick bytes from Madhukar Kamath, whose DDB Mudra was the only other agency to take home a Black Elephant

    Kyoorius should wake Abby up: Piyush Pandey (+intvu with Madhukar Kamath)

    Piyush Pandey

    It was celebration time for Piyush Pandey and team at the Kyoorius Advertising and Digital Awards last Friday. His agency Ogilvy & Mather took home three Black Elephants – for The Good Road campaign in the Technological Innovation, :{to:) CleftToSmile in the Use of Social Media category and Google Reunion in the Online Branded Innovation Category. Ogilvy was also the most awarded agency at Kyoorius. Shobhana Nair spoke to Executive chairman and creative director (south Asia) of Ogilvy & Mather soon after the presentation of the awards

     

     

    Very impressed by scale, grandeur and elegance: Madhukar Kamath

     

    DDB Mudra was awarded a Black Elephant for The Last Telegram in the Direct Response Category at Kyoorius Advertising and Digital Awards. Shobhana Nair caught up with Madhukar Kamath, Group Chief Executive Officer and Managing Director, DDB Mudra who was seen crediting his entire team behind this success.

     

     

    Your thoughts on winning a Black Elephant?

    Being recognised for the breakthrough work that we did on The Last Telegram is extremely satisfying.  I wish the people who worked on The Last Telegram were here. I am going to thank Anil, Deepak, Andy, Mandeep, Sonal, Nitin. Very importantly, our client Ajay Kakar and his team were outstanding. We just went up with an idea to them and it was not an idea that was planned. It was an opportune moment. Andy and his team were totally outstanding in coming up with the idea and executing it. The entire execution strategy for The Last Telegram is phenomenal.

    Your personal favourite from other agencies?

    The Google reunion is completely outstanding. I particularly liked the work done by Grey on Duracell.

     

    Content with winning just One Black Elephant?

    It’s a good jury. I will accept whatever they have decided upon. Next time around we will make sure we have not just one piece of work getting recognized, but at least 3 or 4.

     

    Your views on the award show by Kyoorius and team?

    Let me be honest. I am very impressed with what we saw – in scale, grandeur and elegance. The entire award show has been exemplary. In fact, what they have done to this NSCI stadium is outstanding. I compliment Rajesh on not just putting this up but also putting up such an outstanding show.

     

    won numerous awards in the past… how would you rate Kyoorius and why would winning here be important for you (and the others)?

    Kyoorius is new but it’s fantastic. They have an association with D&AD that every creative person in the world respects. They’ve made an effort to understand what advertising in India is all about. They have matched world standards but giving a lot of importance to what matters to our audience. For me, that’s the most fantastic thing that has happened and I congratulate Kyoorius and D&AD for creating a level playing field in a very transparent fashion. I am very happy and I salute the organizers.

     

    Obviously you are very proud of all the work that Ogilvy produces, but if you have to pick one favourite creative, which one would it be?

    This is a very difficult question. All the work is the babies of my babies. I will not differentiate as they all are great pieces of work. I will not choose between them. I am proud of their work that youngsters are doing in the agency and I look forward to their work. But the rockstar work in my mind is Google Reunion.

     

    And work from other agencies that you love?

    I liked a lot of work from other agencies.  I missed Lowe. I don’t know whether they entered or not. But I have loved their work on Gundappa for Lifebuoy. I think it would have been a better place if some other good agencies were also a part of it.

     

    Your thoughts on the show put up by team at Kyoorius and D&AD?

    It’s amazing. They have done a stunning job. As a first-timer, they have created hope and if they continue doing this, they will probably be the best award show in Asia very soon. The Abby has done a good job in the past but has lost track and may be this award should wake ’em up.

     

  • Of India's 976 entries just a handful have made it to the shortlists so far, dimming hopes for a glorious run on the awards front.

    We don’t give a damn about a Grand Prix Win: Prasoon Pandey @ Cannes2014

    By Delshad Irani

     

    Not our words in the headline; that’s what Prasoon Pandey of production house Corcoise had to say in a session titled ‘The Rise of Creativity in India’ at the Cannes Lions. At the session he shared the stage with his brother Piyush Pandey, chairman and chief creative officer at Ogilvy India. Pandey senior, however, quickly interjected to add, “But winning is the icing on the cake.”

     

    Be that as it may, Indian agencies appear to be in the running for neither icing nor cake this year. In the categories announced so far, there’s nary a Grand Prix in sight. McCann Erickson bagged India’s first silver Lion in Direct for ‘Share My Dabba’ for Happy Life Welfare and Dabbawala foundation. Lifebuoy’s ‘Help a Child Reach Five’, created by Lowe Lintas India, crashed out at the shortlist stage in spite of a slick AV and a rousing endorsement by the Pandey brothers. The campaign is one among the non-Ogilvy films showcased by them during the session.

     

    Its exit has added fuel to the perennially raging fire about how some of India’s best and most celebrated work is too local to appeal to an international jury. Of India’s 976 entries just a handful have made it to the shortlists so far, dimming hopes for a glorious run on the awards front. Josy Paul, chairman and chief creative officer at BBDO admits, “It’s going to be a tough year.”

     

     

    However, there are signs that Cannes may just become another front in a cross-border conflict.

     

    This year, ‘Not A Bug Splat’ for Reprieve/Foundation for Fundamental Rights has popped up on multiple shortlists. The entry is being considered in Direct, Outdoor as well as Promo & Activation categories. Now why are we obsessing over one campaign in a sea of socially-conscious advertising?

     

    Well, for starters, this piece of work may be Pakistan’s shot at winning its first-ever Lion. Created by BBDO Pakistan, it aims to create awareness about predator drones and the insensitivity of warfare that leaves countless faceless, nameless victims in its path. In fact, in military parlance victims or ‘kills’ of predator drones are sometimes referred to as ‘bug splats’. A group of artists put up a massive portrait of a young girl, clearly visible from air, in the fields of a heavily bombed region of Pakistan.

     

    Google’s ‘Reunion’ from Ogilvy India, a touching story of two friends separated during the partition and Leo Burnett Chicago and Sydney’s ‘Coke – Small World Machines’ have attempted to bring Indians and Pakistanis closer to each other.

     

    In doing so, they’ve caught the fancy of the advertising industry, consumers and media the world over. And they’ve won plenty awards too. But across the Indian border, Pakistan’s ad men and women are apparently scripting their own narrative at Cannes.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Highly anticipated predictions feature 25 contenders from 10 countries and global trends impacting the industry

    Leo Burnett predicts Cannes Lions winners tally

    By a correspondent

     

    Even as most entries await their fate at the ongoing Cannes Lions festival, Leo Burnett Worldwide took on the mantle of unveiling the results of the global advertising industry’s most prestigious event of the year much in advance.

     

    With more than 84 percent accuracy, the agency’s predictions have an unparalleled track record, year over year, recognizing Cannes contenders most likely to win a coveted Lion. Leo Burnett Worldwide’s Chief Creative Officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative products across channels.

     

    “We sifted and sieved through hundreds of the most brilliant pieces of work from every cranny of the world, spanning Lions award categories,” said Tutssel. “This year’s work is full of humanity, imagination and pure creativity, and remarkable for finding fresh and innovative ways to connect emotionally with people.”

     

    This year’s Cannes Predictions include:

    1. Guinness “Sapeurs” by AMV BBDO / London, UK
    2. Not Impossible Labs + Intel “Project Daniel: 3D Printing Prosthetic Arms” The Ebeling Group / Not Impossible Labs / Venables Bell & Partners / Venice, USA
    3. Skype “The Born Friends Family Portrait” Pereira & O’Dell / San Francisco, USA
    4. British Airways “The Magic of Flying” OgilvyOne / London, UK
    5. New Zealand Transport Agency “Blazed” Clemenger BBDO / Wellington, New Zealand
    6. Colombian Ministry of Defense “You Are My Son” Lowe SSP3 / Bogota, Colombia
    7. Harvey Nichols “Sorry I Spent It On Myself” Adam&EveDDB / London, UK
    8. Mimi Foundation “If Only For A Second” Leo Burnett / Paris, France
    9. Volkswagen – Side Assist “Living Room” / “Bathroom” / “Bedroom” AlmapBBDO / Sao Paulo, Brasil
    10. Terre des Hommes “Sweetie” Lemz / Amsterdam, Netherlands
    11. HBO GO “Awkward Family Viewing” SS+K / New York City, USA
    12. P&G – Old Spice “Smellcome to Manhood” Wieden + Kennedy / Portland, USA
    13. Chipotle “The Scarecrow” Creative Artists Agency + Moonbot Studios / Los Angeles, USA
    14. Google + Warner Brothers “A Journey Through Middle Earth” North Kingdom / SkellefteÃ¥, Sweden
    15. Inakadate Village “Rice-Code” Hakuhodo / Tokyo, Japan
    16. Brazilian Association of Organ Transplantation “Bentley Burial” Leo Burnett Tailor Made / Sao Paulo, Brazil
    17. 350 Action “Climate Name Change” Barton F. Graf 9000 / New York City, USA
    18. Honda “Hands” Wieden + Kennedy / London, UK
    19. Samsung “Maestro’s Academy – Smart Bike” Leo Burnett / Milan, Italy
    20. Honda – Internavi “Sound of Honda / Ayrton Senna 1989” Dentsu / Tokyo, Japan
    21. Nike “The Nike SB App” R/GA / New York City, USA
    22. Adidas “D Rose Jump Store” TBWA / London, UK
    23. Southern Comfort “Karate” Wieden + Kennedy / New York, USA
    24. Newcastle Brown Ale “If We Made It” Droga5 / New York City, USA
    25. Volvo Trucks “Live Test Series: The Epic Split” Forsman & Bodenfors, Sweden

     

    “Our annual Cannes Predictions offer not only Leo Burnett Worldwide’s take on the leading creative work likely to earn Lion trophies, but a magnified view of the bravest ideas and boldest thinking that jolts our craft boldly forward,” said Tutssel who will present “Why Borderless Creativity is the Future of Communications” master class at Cannes. “These are the stimuli that fuel imagination and ignite us to change human bahaviour in vigorous, disruptive bounds.”

     

    Leo Burnett amalgamated Cannes Predictions by viewing hundreds of campaigns, watching global and local awards shows and tuning into industry-wide conversations.

     

  • Translates its core philosophy of ‘go for great’ to the external world

    Bajaj Finserv banks on ‘Go for great’ for first ever TVC

    By A Correspondent

     

    Leading financial services group Bajaj Finserv Ltd has unveiled its first ever TVC, conveying its brand philosophy of ‘go for great’ to its customers. While the group has been known for its nimble footed business approach and innovative products, it has never before communicated this directly to the external world.

     

    Bajaj Finserv, which has interest in lending, insurance, investment and advisory, has always believed in continuously improving its processes, by challenging the status quo and breaking its own benchmarks. For example its lending business, Bajaj Finance Ltd is not only a market leader in consumer durable loans, but also reduced the approval time for these loans from industry accepted 3 days to 3 minutes through its operational efficiency and further reduced it to 3 secs through its innovative EMI Card for its existing customers. On the insurance side, Bajaj Allianz General Insurance is known for one of the highest claim settlement ratios in the industry.

     

    In the new TVC conceptualised and developed by Ogilvy and Mather Mumbai, the communication brings out the core belief of the brand, ‘Let’s go for great’. It features veteran actor, Naseeruddin Shah to narrate this belief and has been directed by Abhinay Deo.

     

    Sanjiv Bajaj – MD, Bajaj Finserv Ltd. said, “We established our financial services businesses with a pre-existing legacy of greatness. As we grow in size and stature, the pursuit for greatness has always been the core belief around which the group has shaped up. We believe that Bajaj Finserv is a partner and enabler in the lifestyle of its customers and will only provide the best financial solutions at various stages of the customer’s life. Our first ever TVC mirrors this brand vision and intends to establish what Bajaj Finserv stands for.”

     

    Manish Jain – Group Marketing Head, Bajaj Finserv Ltd. said, “We at Bajaj Finserv have always been focused on pursuing the brand philosophy in everything we do, as clearly displayed by the series of innovative products and industry firsts. While we were very clear about the strong brand beliefs internally, it was essential we convey the same to the external world. This desire lead us create the brand’s first external communication campaign in partnership with Ogilvy Mumbai.”

     

    Abhijit Avasthi – National Creative Director, Ogilvy and Mather said, “Bajaj Finserv is a successful financial services brand that does not rest on its laurels. It reminds us that success is just the start of another journey and this journey to greatness is endless. The launch film captures this essence.”

     

     

     

  • There is some gloom in the Indian camp as last year Indian entries had bagged 32 awards

    Just 22 metals so far, but it’s not over yet at the Cannes Lions

    By Delshad Irani

     

    With 22 gongs, one would have thought the Indian contingent at Cannes would be rejoicing. Compared to last year, when India had bagged 32 trophies by this time in the festival, the mood in 2014 is veering towards gloom that even the sun, sand and beauty on display cannot entirely dissipate.

     

    But as one ad agency head says, “There’s still a long way to go in the game. It’s like football; anything can happen in the last 15 minutes.” Of course, the Indian ad industry’s hopes were lifted when Hindustan Unilever’s ‘Kan Khajura Tesan’ bagged three Gold Lions on Tuesday. Interestingly, while what is essentially a radio station in Bihar got the country its hoard of gold, the Radio category didn’t feature a single Indian agency win.

     

    And now JWT India has made its appearance on the leader board with three metals – one Silver and two Bronze Lions in the Cyber category and all for the same work – Nike’s ‘Make Every Yard Count’.

     

    The other winner in Cyber is Grey Worldwide India, which got a Bronze Lion for its work on Duracell Batteries.

     

    Historically one of India’s strongest showings has been in Press, the most traditional of advertising media and categories at Cannes Lions. This year India had 152 entries in total, but only 6 made the shortlist (last year, it was 37) and 2 won metals this year. There’s a Gold Lion for Grey Worldwide India for Duracell Batteries and a Bronze Lion to JWT for Godrej Security Solutions. In Design, Ogilvy’s got its first Gold Lion of the season for their work on Cleft To Smile – Operation Smile India and McCann has added another Bronze Lion to its haul.

     

    Three Grand Prix were awarded in the Cyber category at the Cannes Lions International Festival of Creativity. Taking home one of the three top prizes at Cannes in Cyber is ‘Live Test Series’ for Volvo Trucks or “the truck ad with Jean Claude Van Damme doing the split,” by Swedish agency Forsman & Bodenfors Gothenburg. The other Grand Prix takers are ‘The Scarecrow’ for Chipotle Mexican Grill, and ’24 hours of Happy’ by Pharrell Williams.

     

    Source:The Economic Times

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