MxMIndia

Category: ADVERTISING

  • The ad campaign for TVS Wego is based around a simple but effective brand proposition, 'We Time'

    Dentsu says it with ‘We Time’ for TVS Wego

    By a correspondent

     

    Dentsu communications has unveiled a new campaign for TVS Wego. Since its launch TVS Wego has been the scooter that promises to give young couples their own private time together. The ad campaign for TVS Wego is based around a simple but effective brand proposition, ‘We Time’.

     

    To launch the new and improved Wego 110, loaded with latest cutting-edge features and incorporating modern design elements, the team found the perfect opportunity to find an even more contemporary take on “We Time”. The brief was to further establish the proposition of ‘We Time’.

     

    However, in a category where most scooters have started to take on a unisex positioning, a couples bike needed to find a life truth that is powerful enough to cut through clutter and create deeper emotional connect with this audience. Thus was born the idea of an “equal partnership”, something that is so much more than lip-service, in the lives of couples today.

     

    Aniruddha Haldar – Head of Marketing for Scooters, Corporate Brands & Media said, “TVS WEGO is designed for the modern urban young couple. It strives to meet a critical need of quality time together ‎- “WE TIME”. The new campaign showcases this effectively, beautifully using the metaphor of marriage vows of the couple. The advertising is clutter breaking, contrary to category codes and is receiving rave reviews. As creative partners Dentsu Communication has delivered a winning campaign that will go a long way in cementing TVS WEGO proposition of WE TIME in the minds of the sophisticated urban couple, and making it their preferred brand.”

     

    Ashwin Parthiban – Executive Creative Director – South, Dentsu said, “TVS Wego is a sharply defined brand that celebrates the equality of roles and responsibilities between today’s urban couples. The bike is designed for two, to be ridden by either. The vows taken during most Indian weddings, while walking around the sacred fire, require that both the man and the woman take turns to lead – signifying the equal part they play in their journey of life. The magical fit between this cultural truth and the brand’s purpose is the stuff great creative is made of. The vows, of course, have been re-purposed to reflect the way today’s young couples take tradition, and give it their own meaning.”

     

  • The idea was to showcase the shoe technology in the best possible way and to bring out the Jet Engine working in front of the consumer

    DDB MudraMax unveils new initiative for Reebok Jetfuse Run

    By a correspondent

     

    DDB Mudramax has unveiled a new campaign titled Reebok JetFuse Run. The creative idea was to showcase the shoe technology in the best possible way and to bring out the Jet Engine working in front of the consumer.

     

    The new offering brings soft, light and flexible together into one running shoe. Inspired by a jet engine, an underfoot current is created by moving air technology which provides maximum cushioning. The flexible grooves allow the foot to bend freely adding comfort and movement whilst running, and the upper is designed using lightweight materials to give the shoe added breathability.

     

    The objective of the campaign was to urge people to enter the showrooms and to try the new Reebok Jetfuse Run. This was based on the client’s brief to showcase the shoe technology in a very dynamic way and to incorporate the working of a Jet engine with the shoe in a single frame.

     

    In this campaign, DDB MudraMax used LED screens in all store windows and created a state of the art video which showcased the working of the Jet Engine and combined it with the shoe technology. The campaign has launched across 100+ stores in all major cities in India. To make consumers aware about the new technology media type used is Window, Launch Zone, FW Wall, etc.

     

    The communication highlights the fact that the shoe is very technologically advanced in a very practical environment.

     

    Commenting on the same, Somdeb Basu, Brand Director, Reebok said, “The JetFuse footwear collection is further proof of Reebok’s commitment to create innovative and unique performance shoes for runners. Reebok is encouraging people to step out of their comfort zone when it comes to running and DDB MudraMax team has effectively created visibility and inquisitiveness for the product where people are turning up to check it out.”

     

    Mandeep Malhotra

    Mandeep Malhotra President, DDB MudraMax – OOH Retail & Experiential said, “Reebok has always been a brand I have personally enjoyed working on. The current campaign as always had a need for technology and innovation as part of the integral brief. Love the energy that transpires collectively within mudra and client teams.”

     

  • The campaign aims at communicating that white teeth can enhance one's smile and hence one's selfie

    Red Fuse delivers ‘Visible White Selfie’ for Colgate

    By a correspondent

     

    Red Fuse Communications, WPP’s full-service integrated global agency has designed and implemented an engaging digital campaign for Colgate Visible White. Through this campaign, very aptly titled ‘Visibly White Selfie’, it aims at communicating that white teeth can enhance one’s smile and hence one’s selfie.

    Shubha George

    Shubha George, CEO, Red Fuse Communications, said “We realized that consumers spend a great deal of time on their looks but not on their teeth. Often a beautiful picture with a charming smile is marred by discolored teeth. We wanted to communicate that it is important to make sure that one’s teeth also look their best to complete the beauty regimen.”

     

    To build awareness around health and beauty, the agency known for providing customized and innovative solutions, designed the Visible White Selfie campaign. Through this campaign the agency will engage with audiences on digital platforms to emphasize how Colgate Visible White enhances their Selfie, by making their teeth one shade whiter in just 1 week.

     

    The campaign will pose the question ‘Your selfie is incomplete without a picture perfect smile. Are you ready for your best Selfie?” In response to this question, users are encouraged to click selfies and upload their best pictures on Colgate India’s Facebook page or through the mobile app. The perfect selfie uploaded will be autographed by Sonam Kapoor.

     

    Users can then enhance their smile and whiten their teeth with Colgate Visible White regimen.

     

    The campaign will conclude on 30th June, 2014.

     

  • A mix of three international and Indian jury members are gathered in Pune's DSK International Campus to deliberate on entries for the design awards

    D&AD-backed Kyoorius Design awards jury session starts in Pune

    By A Correspondent

     

    All roads from Pune lead to the temple town of Pandharpur with the procession of the devout Warkaris. But for the design community in the country, all roads lead to the DSK International Centre off Solapur Road where the judging for the Kyoorius Design Awards is happening. Being held in association with D&AD for the second consecutive year, the jury session of India’s largest design awards starts today. (*See Disclosure)

     

    As many as 468 entries are being judged across nine categories, ranging from Branding & Identity, Design for Communication, Packaging, Space, Books to Writing and Editorial. The tally is up 37% from last year. With this the total creative awards entry count at Kyoorius Awards aggregate 1456 across advertising, digital and design in 2014.
    The Kyoorius Design Awards offer a diverse range of categories that recognize both comprehensive design projects as well as individual components. To this end, the Design Craft jury is dedicated to illustration, typography, graphic design and photography.

     

    A mix of the top international, regional, and Indian creative minds have been invited to ensure that work is compared against industry best practices, while keeping the Indian context in mind.

     

    The Kyoorius Design Awards jury includes three international and three Indian design gurus. These being: Jury Foreman Michael Johnson – Creative Director & Principal, Johnson Banks, Brendan Mccormick – Creative Director, Fitch, Felix Ng – Creative Director, Anonymous among the international members and Alok Nanda – Founder & CEO, Alok Nanda & Company, Anthony Lopez – CEO & Principal, Lopez Design and Ram Sinam – Co-Founder, Trapeze as the Indian members.

     

    All jury members are gathered at the DSK International Campus in Pune which offers professional courses in animation, game design and industrial design. All voting is private, never by a show of hands. The last day of judging – June 25 – will be open to the media and professionals and students. Visitors will have the opportunity to view the best in Indian design, understand the judging process and watch jury members debate entries.

     

    Rajesh Kejriwal

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “Design is at the root of creativity. Over the last 5 years we have seen the role of design change in India – from being a non-essential to a critical tool for business development and growth. We’ve seen significant growth in participation both at the awards and at Designyatra not only from designer and studios but from clients themselves.”

     

    Winners of Blue and Black Elephants will be awarded at Kyoorius Designyatra 2014, the annual creativity and innovation conference held in Goa from September 11 to 13, 2014. In-book winners, also considered nominees for Blue Elephants, will be announced in August. Alongside winners, nominees will be featured in the Kyoorius Design Awards Annual, an annual publication that is distributed to over 5000 corporates in India.

     

    Funds raised from the Kyoorius Awards are funneled back to stimulate the Indian creative industry through programmes such as FYIdays, noted a communiqué, adding: In conjunction with the jury sessions, Kyoorius will host a FYIday with branding guru Michael Johnson on 24th June in Pune at Sumant Moolgaokar Auditorium, and on 26th June in Mumbai at ISDI Parsons Mumbai.

     

    For more information about the Kyoorius Design Awards, visit awards.kyoorius.com

    To learn more about Kyoorius FYIdays, visit kyoorius.com/fyiday

     

    *Disclosure: MxMIndia is a Media Partner of the Kyoorius Design Awards and Designyatra

     

  • The campaign captures the essence of spending time with a close knit circle of friends

    Parle opts for ‘Apna Circle’ credo for Marie

    By A Correspondent

     

    Parle Products has launched an ad campaign for Parle Marie. Titled ‘Apna Circle’, the campaign consists of TV commercials that have been directed by Indian film director Imtiaz Ali and captures the essence of spending time with a close knit circle of friends. The campaign which has a total of four TVCs has been conceptualized by Everest Brand Solutions.

     

    Set in various situations, the TVCs revolve around the brand idea - ‘Baatcheet bakbak aur Parle Marie’. The TVCs highlight the meeting of friends and conversations that follow; be it the camaraderie amongst youngsters while discussing love interests, gossip sessions about husbands and mothers-in-law. All this while munching on a pack of Parle Marie, a conversation companion.

     

    Said Pravin Kulkarnii, General Manager – Marketing, Parle Products, “Chit-chatting with friends is an integral part of Indian culture. The East zone is a very big market for Parle Marie and the films have been influenced by the Bengali concept – ‘Adda’. Everyone can relate to this concept of circles because all of us belong to one circle or another, be it college buddies, friends at the Gym or those we meet at Clubs. Through ‘slice of life’ situations, Parle Marie aims to connect with these special circles.”

     

    Added Imtiaz Ali, director of the TVCs, “The four TVCs are simple and straightforward. We have kept the films simple and realistic but at the same time there is brightness in them, not only in the look but also in behavior. All the scripts had a spark and were interesting. The biggest point, I think, is the atmosphere we have created through all TVCs – circles of different age groups; each circle sits with chai & having Parle Marie while chatting & laughing and is the perky part of every day.”

     

    Mayank Shah, Group Product Manager, Parle Products said, “The campaign captures regular casual situations perfectly. Moments that are spent with a close group of friends should always be fun and relaxed and our aim was to associate Parle Marie with comfort, amusement and a part of every friend circle.”

     

  • India gets just 27 metals at Cannes Lions, but wins in Cyber & Mobile herald good news

    Mediocre performance by India @ Cannes Lions

     

    By Sandeep Puraname

     

    The Cannes Lions International Festival of Creativity, the world’s leading celebration of creativity in communications, has announced the final winners that will take home trophies from the 2014 awards.

     

    India drew a blank at the Titanium and Integrated category which was presided over by Prasoon Joshi, Chairman, CEO, Chief Creative Officer, India/South Asia, McCann Worldgroup. However, the good news is that Indian entries earned metals in the Cyber and Mobile categories. After having drawn a blank in these two categories over the years, winning here was critical given that both media vehicles are growing worldwide, as well as in India where the smartphone and internet penetration has leapfrogged over the years.

     

     

    The awards presented at the final evening ceremony were:

    Lion of St. Mark to Joe Pytka in recognition of his outstanding contribution to creativity in advertising and communications

     

    Agency of the Year was given to Adam&EveDDB, London. Dentsu, Tokyo came second and AlmapBBDO, São Paulo third.

     

    Independent Agency of the Year went to Forsman & Bodenfors, Gothenburg. Second place went to Lemz, Amsterdam and third to Wieden + Kennedy, Portland.

     

    The Palme d’Or, given to the most awarded production company, was presented to MJZ, USA. O Positive Films, USA came second and Outsider, UK third.

     

    The Network of the Year award was presented to Ogilvy & Mather with BBDO taking second place and DDB in third.

     

    The inaugural Regional Network of the Year winners were announced as:

    APAC -BBDO

    EMEA – DDB
    North America – BBDO
    South America – Ogilvy & Mather

     

    Also awarded was the Holding Company of the Year which went to WPP. Omnicom took second place and Publicis third.

     

    The coveted Creative Marketer of the Year trophy was presented to McDonald’s in honour of their consistency in placing creativity at the heart of its advertising and communications and distinguishing themselves by inspiring innovative marketing of their products. Steve Easterbrook, Senior Executive Vice President and Global Chief Brand Officer, was present to collect the accolade.

     

    The winners of the Young Lions Film Competition were also announced, with the Bulgarian team, Vladimir Gerasimov and Zhelez Atanasov winning the Gold medal.

     

    The Young Marketers Competition saw the dedicated jury award the team from Russia, Marisol Diaz Rozic and Marianela Frick from Pepsico, with the Gold medal.

     

    Cannes Lions was been attended by 12,000 delegates and seen seven days of non-stop content delivered by more than 500 speakers, over 37,400 pieces of work showcased at the Festival, inspirational academies, seven young lions competitions, four awards shows, two galas and unrivalled networking opportunities throughout. Visit the Cannes Lions YouTube page, http://www.youtube.com/user/canneslions, to catch up on the highlights of the week or the official website, www.canneslions.com, to view the winners of the 61st Cannes Lions awards.

     

  • The campaign's tagline 'The tiger is ready to roar' encapsulates the essence of this aggressive sectoral fund that invests in companies that benefit from infrastructure growth and economic reforms

    Milestone Brandcom unveils new campaign for DSP BlackRock MF

    By A Correspondent

     

    Milestone Brandcom has created a pan-India, high intensity outdoor campaign for DSP BlackRock Mutual Fund for their ‘India T.I.G.E.R’ fund.

     

    The campaign’s tagline ‘The tiger is ready to roar’ encapsulates the essence of this aggressive sectoral fund that invests in companies that benefit from infrastructure growth and economic reforms. Starting on June 2nd, 2014, the outdoor campaign had a total of 500 touch points in cities such asMumbai, Delhi, Bangalore, Pune, Ahmedabad, Surat, Rajkot & Baroda; spreading awareness about this product amongst the investing population.

     

    The campaign brief was to reach out to both existing investors as well as potential ones, who believe in the idea of development and growth, and highlight this 10 year old offering from DSP BlackRock. The campaign was well received and helped create brand recall and reignite interest in this product among the target group and the industry.

     

    Imtiyaz Vilatra
    Aditi Kothari

    Speaking about the campaign, Imtiyaz Vilatra, Founding Member & Managing Partner Milestone Brandcom said, “Creating visibility for the T.I.G.E.R Fund was very challenging as there are many mutual fund companies in the market with multiple products. We had to create a niche for DSP BlackRock Mutual Fund as it is one of the premier financial brands in the country to leave a lasting impression on the target audience. We were able to create and deliver upon a comprehensive high intensity campaign across 8 cities while breaking away from the clutter and retaining brand essence for the product and so far the results have been very positive.”

     

    Aditi Kothari, Head of Marketing at DSP BlackRock said, “We have been working with Milestone since a number of years and they have never fallen short of delivering upon our expectations. When we spoke to them about an outdoor campaign for our product, they worked tirelessly to help us launch our campaign. This campaign really helped us showcase this product and our brand in the market and the feedback has been very encouraging. I feel that this has been one of our strongest and most appreciated campaigns till date and business results are now showing.”

     

  • At the recently conducted World Dairy Innovation Awards 2014 during the 8th Global Dairy Congress at Istanbul, Amul bagged the best marketing campaign for the campaign

    FCB Ulka’s campaign for Amul bags award at Istanbul

    By A Correspondent

     

    Given its stature as the largest milk brand in India, Amul has undertaken the initiative to educate the Indian consumer about the goodness of milk and milk products and encourage consumption. With this objective, it has conceived the ‘Eat milk with every meal’ campaign that has been created by FCB Ulka.

     

    The press and digital campaign brings alive the nutritional benefits of various dairy products, be it milk, butter, paneer, ice cream or even ghee. The campaign started in July 2013 in national and regional press, comprising of publications like The Times of India, The Hindustan Times, The Telegraph, Deccan Chronicle and The Hindu. Simultaneously the campaign was launched online on Facebook. Later a dedicated website www.amul.com/eatmilk was also launched for better interaction with the consumers. The campaign was designed by FCB Ulka Advertising.

     

    At the recently conducted World Dairy Innovation Awards 2014 during the 8th Global Dairy Congress at Istanbul, Amul bagged the best marketing campaign for the campaign, which was received by KM Jhala, Chief General Manager, GCMMF.

     

    The other finalists in this category were Quench (US) for its Turkey Hill Dairy blog ‘The Ice Cream Journal’, Saputo (Canada) for Milk 2 Go Sport – Dufour-Lapointe Sisters, Muller Dairy (UK) for the Muller Rice Tasty B Campaign, and Cayenne (Austria).

     

    According to the Global Dairy Congress, the judging panel considered almost 160 entries from 30 countries.

     

    RS Sodhi
    Nitin Karkare

    R S Sodhi, Managing Director GCMMF Ltd. said that “expansion, innovation and brand building are the three pillars of Amul’s strategy to achieve the growth. We are glad that our efforts are being recognized at the global level.”

     

    “We are delighted that GCMMF has won the best marketing campaign award from over 160 entries from 30 countries. The simplicity of the message – eat milk with every meal, has led to its universal appeal- with the consumers and the jury,” said Nitin Karkare, Chief Operating Officer, Mumbai, FCB Ulka.

     

  • The TVC showcases how Honda is carrying forward the legacy of brand Activa by further strengthening and expanding its foothold through the new two-wheeler in a hitherto unexplored 125 cc sub-segment

    Honda unveils new campaign for Activa 125

    Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has commenced its new Ad campaign titled ‘Step-up’ for its latest entrant in the ATSC (Automatic Scooters) category- Activa 125. The TVC has been created by Dentsu Marcom and is running on air across channels. The new TVC showcases how Honda is carrying forward the legacy of brand Activa by further strengthening and expanding its foothold through the new two-wheeler in a hitherto unexplored 125 cc sub-segment.

     

    The objective of the campaign was to build on the legacy of Activa, and position the newest launch Activa 125 as the undisputable choice for the ‘nicest people’ who have not just progressed in life, but also created a lot of goodness and niceness with every step up in life.

     

    “Honda, the undisputed leader in 100-110 cc sub-segment of the ATSC segment, now aims to further strengthen the legacy of brand Activa with the new Activa 125. It delivers superb power and exciting pickup. Activa 125 comes with HET – Honda Eco Technology that gives it a world class mileage. Other exciting features- metal body, digital meter and telescopic suspension allow customers to step up with style in life like never before,” shared YS. Guleria, Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.

     

    “Owner’s pride is known to cause neighbour’s envy. But we realised there are exceptions. We applaud and feel happy for people who are nice and cheerful. When we were briefed on the new 125cc more powerful, more stylish variant of the iconic Activa scooter of Honda, we thought it’s a clear story of upgrade. So instead of going the regular path of envy, we zagged,” shared Titus Upputuru, NCD Dentsu Marcom.

     

    “There comes a time when one simply basks in the glory of a journey well-travelled, of a life well lived. It isn’t flash or pomp or pageantry that matters. Instead, there’s a confident assertion of one’s identity that’s evident to all those around.  And a perfect partner for all such people is the Activa 125. Step Up to greater power, the fantastic legacy of India’s largest scooter brand and let the world celebrate as you ride on,” said Anand Murty, VP Planning- Dentsu Marcom.

     

  • #1 in APAC and #2 globally, the Lowe Lintas & Partners office in Mumbai

    Lowe Mumbai is Agency Office #1

     

    They are here. The 2014 Effie Effectiveness Index is derived from almost 3,000 finalists and winning entries to Effie Award competitions worldwide between June 14, 2013 and June 13, 2014. The Index is constructed by converting every Effie award and finalist into points – 12 for a Grand Effie, eight for Gold, six for Silver, four for Bronze and two for a finalist (with contributing agencies receiving half these points). Throughout the Index, ‘Country’ and ‘Region’ refer to where a campaign ran, not the location of the agency or advertiser responsible for it.

     

    The 2014 Effie Effectiveness Index, which is into its fourth year, has declared Lowe Lintas Mumbai as the most Effective Agency in Asia Pacific for 2014 and the 2nd most in the world after Sancho BBDO from Bogota, Colombia.

     

    This recognition follows a series of accolades on Lowe Lintas + Partners over the past year beginning with the win of the “Agency of the Year” title at Effies 2013, in India. This was followed by Lowe Lintas + Partners being awarded the Effectiveness Creative “Agency of the Year” across Asia Pacific at Tambuli Awards, Manila in June 2014.

     

    Regional Rankings

    The Index can also be analyzed by region and the companies that ranked highest in each region in 2014 are:

     

    Asia Pacific

    Unilever (advertiser), McDonald’s (brand), Omnicom (agency holding group) BBDO (agency network), Lowe Lintas – Mumbai (agency) and Barnes, Catmur & Friends – Auckland (independent agency).

     

    Europe

    Unilever (advertiser), Vodafone (brand), WPP Group (agency holding group), BBDO Worldwide (agency network), TBWA\Istanbul (agency) and ACG Advertising Agency in Budapest (independent agency).

     

    Latin America

    PepsiCo (advertiser), Movistar (brand), Omnicom (agency holding group), BBDO Worldwide (agency network), Sancho BBDO – Bogotá (agency) and Madre Buenos Aires (independent agency).

     

    Middle East & Africa

    Unilever (advertiser), Coca-Cola (brand), WPP Group (agency holding group), McCann Worldgroup (agency network), FP7/DXB – Dubai (agency) and Iris MENA – Dubai (independent agency)

     

    North America

    Procter & Gamble (advertiser), Dove (brand), Publicis Groupe (agency holding group), Starcom MediaVest Group (agency network), Starcom MediaVest Group, Chicago (agency) and Cramer-Krasselt, Chicago (independent agency).

     

    About the Effie Awards:

    Since 1968, the Effie Awards have been honoring Ideas that Work Globally.

     

    Introduced in 2011, the Effie Effectiveness Index (www.effieindex.com) recognizes the importance of marketing effectiveness by revealing which companies were the most successful at creating ideas that delivered results.

     

    From a small-budget retail campaign that achieved marketplace success in Brazil to a global bank that doubled business in the Middle East, Effie continues to reward Ideas that Worked across the globe.

     

    Now in its fourth year, the Effie Index provides an insightful glimpse into those who are delivering Ideas that Work across the globe.

     

    The Index features the most effective Marketers, Brands, Agency Holding Groups, Agency Networks, Agency Offices, and Independent Agencies. These rankings can be filtered by region, country and product category.

     

    Which companies, either independent or part of larger networks, produced the most effective work in each country and region over the past year? Which agencies, brands and marketers have achieved effectiveness on a global scale in 2014? Explore this year’s rankings to find out.

     

    Most Effective Marketers

    For the third year in a row, Unilever tops the global Marketer ranking. Coca-Cola jumps to second place, with Procter & Gamble slipping to third. Consumer packaged goods again dominate the top 20, but they are joined by auto giants Ford Motor Co. and General Motors and mobile leaders Vodafone and Samsung, with regional food chain Hungry Jack making a surprise debut.

    Source: www.effieindex.com. © Effie Worldwide

     

    Most Effective Brands

    Coca-Cola takes the title of the world’s most effective brand for the third year in a row. McDonald’s retains second place, while mobile giant Vodafone jumps one spot to third. Pepsi drops a spot, with Dove rounding out the top five. APAC regional brands NRMA Insurance and Hungry Jack’s, along with Latin American powerhouse brand Movistar crack the top ten this year.

    Source: www.effieindex.com. © Effie Worldwide

     

    Most Effective Agency Holding Groups

    WPP Group remains the most effective global Holding Group for the third consecutive year, with Omnicom staying in second place. IPG rises to third, while Publicis and Havas round out the top five.

    Source: www.effieindex.com. © Effie Worldwide

     

    Most Effective Agency Networks

    BBDO tops the world’s most effective agency network with 1149 points this year. Ogilvy & Mather drops to second, while McCann Worldgroup, DDB Worldwide and Leo Burnett round out the top 5 for the second year in a row.

    Source: www.effieindex.com. © Effie Worldwide

     

    Most Effective Agency Offices

    Sancho BBDO from Bogota, Colombia moves up one spot to lead the Global Individual Agency Office rankings in 2014. Lowe Lintas Mumbai climbs to second, with Ogilvy & Mather Mumbai, Dubai -based FP7/DXB and Starcom MediaVest Group’s Chicago office rounding out the top five. The top 20 includes agencies from New Zealand, Hungary, Turkey, and Australia, among others.

    Source: www.effieindex.com. © Effie Worldwide

     

    Most Effective Independent Agencies

    Budapest-based ACG Advertising Agency is the Most Effective Independent Agency in 2014. Kinograf (Kiev, Ukraine) and Madre Buenos Aires tied for second, while New Zealand agency Barnes, Catmur & Friends and Banda Agency (Kiev, Ukraine), complete the top five. All of the top ten most effective independent agencies stem from Europe, Latin America or Asia Pacific this year.

    Source: www.effieindex.com. © Effie Worldwide

  • Dalmia Cement has their cement footprint spread across South and East India through a portfolio of regional brands

    Bates CHI bags Dalmia Cement biz

    By a correspondent

     

    Bates CHI&Partners has won the mandate for Dalmia Cement Bharat Limited. They were chosen over DDB Mudra and another local agency.

     

    Dalmia Cement having usurped the No 2 position in the North East in just a year, is now set for more markets, and not just in the East. Dalmia Cement has their cement footprint spread across South and East India through a portfolio of regional brands. The brand is also a pioneer in super specialty cements used for airstrips, oil wells and railway sleepers.

     

    B K Singh, Senior Executive Director, Group Marketing & Corporate Communication said, “We believe that successful and admired brands are built through well thought strategies and sustained efforts over time. In this endeavor, we needed a partner who has been through similar journeys of aspirational brands and more importantly the willingness to experiment with fresh thinking. In Bates CHI we found such a partner and we are happy to have Mr. Abeer Chakravarty and his team on board.”

     

  • Nanda will lead the growth and expansion of the agency’s integrated media offering as well as enhance its internal digital capabilities

    Cheil appoints Rahul Nanda as SVP – New Business, Digital

    By a correspondent

     

    Rahul Nanda

    Cheil Worldwide SW Asia (Cheil India) has appointed digital domain specialist, Rahul Nanda as Senior Vice President – New Business, Digital. Nanda, moves from Web Chutney where he was Partner & President, until its sale to Denstu India.

     

    A digital domain specialist, he comes with 19+ years of experience and expertise across various sectors including Digital Marketing, Application Development, Mobile Communications, DTH including an ISP.

     

    Reporting to Rajesh Bhatia, Nanda will lead the growth and expansion of the agency’s integrated media offering as well as enhance its internal digital capabilities.

     

    Hari Krishnan
    Rajesh Bhatia

    Confirming the appointment, Hari Krishnan, COO, Cheil Worldwide, SW Asia said, “Cheil India is growing exponentially and with digital being a key quotient for new business acquisition, Rahul’s coming on board reflects this momentum. I am positive that his entrepreneurial genius will work in furthering our digitally-integrated vision.”

     

    “With the scale and skill of our digital offering today, I believe, we are rightly positioned to aggressively take our proposition to a much wider audience base. And we needed someone of the stature and pedigree of Rahul to fulfill that agenda. Am delighted with his coming on board,” said Rajesh Bhatia, SVP & Head Digital, Cheil Worldwide, SW Asia.