MxMIndia

Category: ADVERTISING

  • The veteran media professionals were felicitated at the International Advertising Association's 75th anniversary celebrations in London last week.

    Pheroza Bilimoria and Pradeep Guha receive IAA Champions Award

    By A Correspondent

     

    Veteran media professionals Pheroza Bilimoria and Pradeep Guha were felicitated with the ‘Champions Award’ at the International Advertising Association’s 75th anniversary celebrations in London last week.

     

    To coincide with the occasion, the IAA held a full-day Leadership Forum with the theme – “What’s Coming Next?”.

     

    At the dinner, “IAA Champions” from across member countries were acknowledged for their commitment to industry issues and dedication to the growth and development of the association. Said Faris Abouhamed, Chairman and World President of the IAA: ” It is through the contribution of these Champions who have especially promoted the association over many years, that we have been able to build the IAA into the globally connected force we are in the industry today!”

     

    On the recognition for Ms Bilimoria and Mr Guha, Srinivasan K Swamy, recently re-elected as President of the India Chapter (he is also Vice President Development, Asia Pacific, IAA), said from London: “After a memorable year full of meaningful activities, this is the icing on the cake for the India Chapter. I am very happy that two veterans who have played significant roles in not just building up the IAA but also the industry as a whole, have been rightly honored on a global platform. The India Chapter will continue to play a role of increasing relevance and importance in industry issues.”

     

  • Digital media firm FoxyMoron has been engaged to launch Maybelline New York's Color Show across platforms like Facebook, Twitter and Instagram

    FoxyMoron adds colour to Maybelline’s digital campaign

    By A Correspondent

     

    Digital media firm FoxyMoron has been engaged to launch Maybelline New York’s Color Show across platforms like Facebook, Twitter and Instagram. From edgy metallic to stunning pop shades, consumers can pick from funky colors like Downtown Red, Midnight Taupe, Mint Mojito, Lavender Lies to Pink Voltage to make a fashionable nail statement this season with Color Show.

     

    Fans will get an opportunity to experiment with Nail Art combinations and Maybelline will educate them about how they can get the ‘complete look’ – right from shoes, accessories to match with their preferred shade. The campaign will also include ‘Do It Yourself’ nail art videos for the latest nail art trends. An exciting facet to the ‘Color Show’ is the introduction of an application that will get fans to try all the 40 shades with varied nail art patterns!

     

    Commenting on the new campaign, Mr. Satyaki Ghosh, Director of L’Oréal Consumer Products Division said, ‘Maybelline is an innovative brand that loves its consumers and assures to give them something new and exciting all the time. With the launch of the Color Show range, we hope to once again do something different for our consumers and engage them as much as possible with the brand.’

     

    Harshil Karia, Co-founder & Online Strategist, FoxyMoron said, ‘The Color Show is an innovative and interactive way to introduce the entire new color range of nails paints on offer by Maybelline New York. This is an opportunity for fans to experiment with their nails like never before! Maybelline is a fore runner in the make-up category so it only seemed fitting to create a campaign that allows fans to score high on the fashion meter with their favorite brand.’

     

  • The party gets the old JWT gang (and some new) to rework the 2009 magic and outwit the NaMo blitzkrieg

    It’s Dentsu, Taproot & JWT for Congress

     

    By Pritha Mitra Dasgupta

     

    The Congress party has opted for many of the same people who were behind its advertising campaign for the 2009 elections, picking Dentsu and Taproot to join JWT as the agencies that will handle the Rs 500 crore contract.

     

    The party made its choice last week, said more than five people aware of the decision. They didn’t want to be named. It was reported earlier that JWT had been chosen by the party to run its ad campaign.

     

    While the three agencies have been barred from speaking to the media by the party, the people familiar said Dentsu and its unit Taproot will handle the above-the-line (ATL) communications or those with a mass focus. Dentsu picked up a 51% stake in Taproot last year and both agencies made a joint pitch. JWT will handle the activation or on-ground events for Congress.

     

    The party is expected to spend nearly Rs 400 crore on ATL messaging that includes television, print, radio, outdoor and digital and around Rs 100 crore for the on-ground activities.

     

    The party will be looking to the ad agencies to burnish an image that’s been battered by corruption scandals and criticism over inaction on policy changes for much of its term. Experts said the Congress party will be looking to the food security legislation, the Right to Information Act, the direct transfer of benefits initiative and others as its main campaign planks for the election, besides indirect, subtle attacks on the opposition party over its secular credentials.

     

    “Rahul Gandhi wants to use ’empowering the common man’ as the primary theme of the election campaign and most likely it will drop the ‘aam aadmi’ tagline this time. The party is now exploring which will be the most effective medium to build this campaign,” said one of the people cited above.

     

    An email to Sanjeev Bhargava, managing partner and head of JWT Delhi, wasn’t answered. Agnello Dias, chairman and co- founder of Taproot India, and Rohit Ohri, executive chairman of Dentsu India Group, declined to comment. The Dentsu-Taproot team presented its media plan to Digvijay Singh and Jairam Ramesh last week, according to one of the people cited above.

     

    “Since Rahul Gandhi has been travelling extensively, they could not show the media plan to him. Gandhi is back this week and will go through the media plan following which the agencies will start working on the campaign,” this person said. Work will begin shortly on the nuts and bolts of the advertising campaign.

     

    “The agencies will appoint the production agency, song writers and so on, who will work on the campaign in November,” said the person cited above. “The ad campaigns will break in a phase-wise manner from January 2014.”

     

    The Congress party didn’t give a brief to start with but would provide feedback once it began whittling down the contending agencies, said a senior industry official on the condition of anonymity. “During the pitch process there were no briefs given to the agencies,” this person said. “There were nine rounds of presentations. Following every round, once the agencies were shortlisted, they were re-briefed by the party.”

     

    Both Messrs Gandhi and Singh played key roles in the special committee that oversaw the process, a party official said.

     

    “It was Rahul Gandhi who took the final decision to go ahead with Dentsu India and Taproot,” said this person.

     

    The choice of the agencies means that most of the people who worked on the 2009 campaign will also be working on this one. For instance, Messrs Dias and Ohri used to be with JWT, one of the agencies that handled the advertising campaign for the Congress party last time around. Also handling the Congress account in the 2009 election was Percept/H and Crayon.

     

    At JWT, the campaign was led by Mr Ohri, who was then senior vice president and managing partner of JWT’s Delhi branch along with Jitender Dabas, vice president and strategic planning director. While Dabas is now at McCann Worldgroup, Mr Ohri moved to Dentsu India and took with him the team that worked on the Congress campaign.

     

    This includes Soumitra Karnik, Suprotim Dey, Rajendra Singh and Chirantan Chandran. Mr Dias was with JWT until 2008 as chief creative officer but left soon after the election campaign started appearing.

     

    For the last election, JWT created a three-month campaign for Congress backed by the tagline “Aam aadmi ke badhte kadam”. The campaign took place in three phases with some 250 films and radio spots in 22 languages. Special films were also made to reach out first-time voters with the slogan “Yuva Bharat ke badhte kadam”, leveraging Rahul Gandhi’s leadership and the late Rajiv Gandhi’s contribution to the country’s development.

     

    They have a tough task ahead of them, given the current image of the party and the popularity of the BJP’s Narendra Modi.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

     

  • The Aditiya Birla Group's Pantaloon Fashion Retail has retained Everest Advertising for its creative and strategic duties

    After More, Everest bags Pantaloons Fashion Retail of AV Birla group

    By A Correspondent

     

    Shital Mehta

    Everest Advertising has bagged the strategic and creative duties for Pantaloons. There was no formal pitch process involved. The account will be handled out of Everest’s Mumbai office. This is an additional account from the Aditya Birla Group for Everest that handles the More Retail business from the same group.

     

    With a strong national presence in exclusive stores, Pantaloons houses over a 100 prestigious brands that have something fashionable for everyone.

     

    Commenting on the appointment, Shital Mehta, CEO, Pantaloons Fashion Retail said, “Everest has a young and energetic team and they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the Multi Brand Retail industry. We were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

     

    Dhunji S. Wadia

    Gaurav Chakravarty, Head Marketing & Loyalty, Pantaloons Fashion Retail said, “We believe Everest will work with us as partners in building our brand equity.We welcome them on board and look forward to working on some great campaigns together.”

     

    Talking about the brand, Dhunji S. Wadia, President, Everest, said, “We are happy to increase our presence with the Aditya Birla Group.  There is great joy when existing clients repose their faith in us with additional business. We are delighted to get an opportunity to work with Pantaloons. It’s a sharp and aspirational brand. Besides, it’s always a pleasure to work with a company whose business is also about creativity and fashion.”

     

    Rahul Jauhari

    Rahul Jauhari, NCD, Everest said, “It’s always a lot more fulfilling when an existing client gives you more business.

     

    We are delighted that the Aditya Birla Group has entrusted us with Pantaloons.We look forward to creating some visible magic with them.”

     

  • Awards were also presented in the marketing and merchandising category at the premier awards in horology in India

    Chitralekha group’s Watch World awards timekeeping excellence

    By A Correspondent

     

    The Chitralekha group’s Watch World magazine hosted the fourth edition of the Watch World Awards at the Westin Hotel in Gurgaon last week.

     

    The marquee event of the horology echelon brought niche’ watch brands and watch-makers together amidst celebrities. Moderated by Chitralekha’s President and Publisher Mitrajit Bhattacharya, now an expert horologist himself, the jury comprised master watchmaker Antoine Simonin; along with Priyadarshini Rao, Ravi Shastri, Neeraj Pandey, Shripad Nadkarni and Sharda Agarwal. The jury awarded leading watches across eleven categories in the Product Awards section and six categories in the Marketing & Merchandising Awards category.

     

    The event saw attendance by well-known timekeeping brands like Cartier, Bulgari, Zenith, Hublot, Graham, Ulysee Nardin, Breitling, Corum, Parmigiani, Seiko, Swarovski, Titan, Antonio Bernini, and Rotary amongothers.

     

    Commenting on the occasion, Mr Bhattacharya said, “We are elated at the success of the fourth edition and this success reiterates the growing popularity and acceptance of the property. By bringing together iconic brands from the world of horology we endeavour to celebrate the institution of technological innovativeness and bespoke workmanship of our master creators”.

     

    Late Rolf W Schnyder, CEO of Ulysse Nardin, was posthumously honoured with a special award for his contribution to the watch industry. His wife and President of the Board of Ulysse Nardin, Chai Schnyder accepted the award on his behalf.

     

    Jury member Antoine Simonin commented “Watch World Awards is steadily becoming one amongst the most respected and followed awards in the field of horology across the world. Being associated with the awards for the fourth time in a row is a great honour for me and I am privileged to be one amongst the esteemed jury panel. I have seen a greater awareness being generated amongst the audience through the awards and looking at the quality of nominations this year, I am quite sure that this will augur well for the horology eco-sphere of the country.”

     

    While the Product category saw stiff competition; the Marketing category saw Seiko and Kolkata Knight Riders bagging the ‘Best Marketing Campaign in Print’ award with Tagged by TITAN picking up the award for ‘Best Marketing Campaign on Television’. While ‘The Best Marketing Campaign in Outdoor’ was won by Ulysee Nardin for its initiative at Hyderabad Airport, Hublot Avenues-Prestige, Kuwait picked the ‘Best Boutique’ award, Seiko and Kolkata Knight Riders were awarded the ‘Best Organised Event” award and Tagged by TITAN was adjudicated as the ‘Best Integrated Marketing Campaign’.

     

  • The tyre major recently set-up a Global Marketing Office in London, which is responsible for global product strategy, marketing communications and product mix management

    Apollo Tyres appoints Brooklyn Brothers as global creative agency

    By A Correspondent

     

    Apollo Tyres, a leading tyre major, has announced the appointment of The Brooklyn Brothers as its global creative agency. The agency’s London office will service the account, which it won after a multi-agency pitch process. The new creative partners would be tasked to help build the global Apollo brand using the print, electronic and digital mediums. Publicis Capital continues to be Apollo Tyres’ creative agency in India currently, Rohit Sharan, who heads Corporate Brand and Relations clarified.

     

    The Brooklyn Brothers will also work on the recently announced three-year partnership deal with Manchester United Football Club (MUFC). Commenting on this association with The Brooklyn Brothers, Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd said “At Apollo, we were looking at having an agency on board who not only understands the automotive business, but is also in a position to work closely with us on this new phase of growth for Apollo Tyres. Their unique methodology — ‘Invite, Activate, Amplify’ — along with their community-focused approach on our association with Manchester United Football Club, led to their selection over others.”

     

    Apollo Tyres has recently set-up a Global Marketing Office in London, which is responsible for global product strategy, marketing communications and product mix management.

     

    On winning the Apollo Tyres account, George Bryant, Planning Partner, The Brooklyn Brothers commented, “Apollo Tyres is a highly ambitious company which continues to set new benchmarks in this dynamic global industry. Together, we share a great passion for football and the value of ‘people power’ and we’re really looking forward to working with Apollo Tyres and help them reach out to Manchester United’s 46 million followers in the UK and India. ”

     

  • Candid conversation with the Havas Media Group CEO for India and South Asia as the agency celebrates seven years in the country

    Size & Price no longer differentiating factors: Anita Nayyar

     

    Media agency network Havas Media has completed 7 years in India. Ranked as the fastest growing agency in 2012 by global media researchers RECMA, Havas Media grew at 43 per cent in a market which saw growth of 15 per cent.

     

    Post a global rebrand earlier this year, Havas Media has bagged several new businesses. Its new wins include Voltas, Aspiring Minds, Shaadi.com, Wonder Cement, Neo Milk Products, Career Builder, Halonix, Simmtronics, Mobis, Bloomberg TV India, LG Electronics and more recently Emirates.

     

    In the midst of a hectic schedule, Anita Nayyar, Chief Executive Officer, Havas Media Group in India and South Asia took time to answer our questions. She’s been particularly candid in her responses and just for that, we would say: Three cheers!

     

    Seven years here in India… if you have to sum it up for us in one sentence, what would it be?

    It’s been a challenging journey.

     

    Did it help that you were growing at the international level too at the same time?

    Growth at International levels always has a positive rub-off locally especially if you are part of global wins. Post our rebranding earlier this year , there has been a higher degree of integration and we now follow a much simpler, integrated and meaningful structure to customize solutions. The  systems, processes, knowledge and tools shared across the globe bring a lot of synergy across the network. Sharing and exchange of knowledge and ideas helps adapt the same to different markets. More so, there is an exchange of business ideas, for example at our internal Asia Pacific Summit some of India’s strategies towards new business was a talking point of discussion.

     

    India is very well-leveraged on Indian brands and businesses or the India divisions of international brands. This 2013 has seen Voltas India, Aspiring Minds, Amway-Beauty,  Shaadi.com, Yebhi.com, Career Builder, Simmtronics, Neo Milk Products, Bloomberg TV India, etc.

     

    Havas Media has had an interesting last year with many new client acquisitions. So what worked for you last year which didn’t earlier?

    We have had more crest years than trough ones. 2006 when we started and 2010 were comparatively low in compitches and also as graded by RECMA. We strongly believe that our tools and processes are our USP. We are the only agency who differentiates itself by working on brands to make them more meaningful. We have been singularly focused and aggressive towards new client acquisitions. Unlike most agencies who believe in picking up clients of a certain size we have always looked at future potential of a brand, partnered them and grown with them. All this coupled with our passion and challenger mentality has worked well for us.

     

    Since buying constitutes much of the business, do clients find the negotiation power of the networks bigger than a relatively smaller player like yours? Or is that not an issue?

    Size and Price are no longer the differentiating factors. It is a sum total of a lot of factors more importantly about ideas and innovations. We have been successfully able to demonstrate our buying power. It is no longer about big volumes. It is about being Smart and buying smart.

     

    Havas Media is not much in the awards circuit. Is it by design, or is it quality of work or is it just that you don’t find winning awards worthwhile enough?

    Priorities are different at different stages in an agency’s lifecycle like that of any brand. While setting up, the focus is more on gaining new business, servicing and retaining them. So the award application process does take a backseat. Winning awards certainly adds to market perception and we have seen enough of that happening. It is not as though we have not submitted good quality award entries as our work and product is what we take immense pride in but we’ve for some reason been very unlucky and won only some. Everyone likes winning but it’s not always the best athlete who wins, it is also following the rules and getting it just right and there are far too many factors that influence the process. In fact in 2013 we were on the shortlist for the (Excellence in Radio) ERA Awards and won a Bronze and Special Award at the DMA ECHO Awards India 2013.

     

    We take pride in our work and client delivery. We have delighted clients and the testimony lies in retaining them over years. That to us is the biggest award.

     

    How much of your business is now centred around digital?

    Around 15-20% but you will see this figure grow.

     

    You were among the early entrants in mobile. How’s that doing?

    Operations with Mobext in India started about mid 2011 as a pilot outfit. This quarter on you will see us more aggressive on mobile with more resources allocated. Clearly we see it is a high growth area, hugely scalable and Mobext is armored with technologies for emerging and developed mobile markets which we are looking at leveraging for the Indian end-customer.

     

    Havas has been active on sports internationally, but in India that’s not done too well. Why.

    As you are aware India has limited sports to cricket with little focus on the other ones like soccer, tennis, hockey etc. Even the national game does not find too many takers. The gestation period for sports led solutions is very long and low on priority with clients. Unless of course it is cricket. This limits the growth of customized sport solutions and hence we’ve been going slow on the same. It is best to concentrate on what converts. However, we are doing our own bit in the area of sports hoping to take it to a better level.

     

    Below The Line is another area that is growing in demand as traditional media gets expensive. How active are you in that space and going forward to see much grow?

    BTL even for mega-brands today is becoming increasingly important more so with its direct speak mechanism. Havas Media Active our OOH division takes care of BTL. We are certainly looking at scaling it up.

     

    And lastly: Seven years hence, what do you see Havas Media doing and growing to?

    Everyone talks of integrated and digital but India needs a lot more stepping on the pedal.

     

    Advertising in its old format does not exist. The future is to those who will unlearn and re-learn and this means domain knowledge, its application, processes for execution, collaboration and attitudinal and mind-set shifts.

     

    We see Havas Media Group in India still relatively smaller, more agile, completely integrated with digital at core – as brand architects providing meaningful experiences – some award winning, some effective for our clients and their customers, scoring No.1 on client delight.

     

    Our focus is on adding incremental value to clients, training, investment in digital and looking at alternate revenue streams.

     

  • TBWA\India pull in Xavi Bech de Careda from DDB Mudra as Chief Strategy Officer

    TBWA\India names Xavi Bech de Careda Chief Strategy Officer

    By A Correspondent

     

    TBWA\ India has announced the appointment of Xavi Bech de Careda as Chief Strategy Officer. In his new position, Mr Bech de Careda will work alongside the management team at TBWA overseeing the entire strategic planning function of the agency.

     

    Mr Bech de Careda, a Catalan national from Barcelona, Spain, previously worked with DDB Mudra, Delhi where he was Head of Planning.

     

    Shiv Sethuraman

    Commenting on his appointment, Shiv Sethuraman, Chief Executive Officer of TBWA\India said, “Xavi is passionate, articulate, ambitious and multi-talented. We wanted to step out of the box with this hire and find someone who wasn’t necessarily schooled in the Indian planning system. He has been, among other things, an Assistant Film Director and a Food Technology Researcher. He has also worked across many markets internationally. I am hopeful he will bring this wide and wonderful ‘education’ and his Indian experience to help create a beautiful story for TBWA.”

     

    Mr Bech de Careda began his career in the UK as a Food Technology Researcher at Unilever and since worked across Europe in various capacities, most notably with Rapp Collins and DDB on brands such as Audi, Fujitsu and Volkswagen. He has also taught extensively at business and design schools in his native Barcelona.

     

    “It’s a great opportunity for me to join this dynamic team,” Mr Bech de Careda added. “TBWA\India is very well positioned for a new chapter in its story; it has the right talent, passion and human approach to make a difference in India and I’m really looking forward to collaborating with the team and disrupting conventions in this complex market. I’m absolutely thrilled to be a part of it.”

     

  • DDB Mudra gets in Arun Sharma from Contract to head planning in Delhi

    DDB Mudra appoints Arun Sharma as Head of Planning, Delhi

    Arun Sharma

    By A Correspondent

     

    DDB Mudra has roped in Arun Sharma as Head of Planning, DDB Mudra Delhi. He will work on clients including Wrigley’s, Bata, Carrier Midea, India Yamaha Motors and Dabur among others and will report in to Aditya Kanthy, Senior VP, DDB Mudra.

     

    Mr Sharma joins DDB Mudra Delhi from Contract Advertising where he was VP, Strategic Planning.

     

    Vandana Das

    On joining DDB Mudra, he said: “DDB Mudra has a well-known culture of planning and it’s an opportunity for me to partner Vandana and Aditya in implementing the bold planning vision for the agency.”

     

    Commenting on the appointment, Vandana Das, President, DDB Mudra Group, Delhi, said. “I welcome Arun to the DDB Mudra Group family. He has vast experience across categories and I’m sure with his experience, he would be able to add value to all our current businesses and also towards our new business initiatives.”

     

    Aditya Kanthy

    Adding to this, Aditya Kanthy, Senior VP, Planning, DDB Mudra, said, “Arun is a bright, ambitious and full of energy – just the kind of person we were looking for to lead our terrific young planners in Delhi. His experience is a good match for our client profile. He should have no trouble easing into our culture. I’m sure he’ll enjoy it.”

     

  • Everest, the agency for DS Group's Catch Salt and spices business, wins the creative mandate for the group's dairy venture

    DS Group catches Everest as creative agency for dairy biz

    By A Correspondent

     

    DS Group has appointed Everest as the creative agency for its dairy business. The agency has already been handling the creative assignments for the Catch Salt and spices business of the group and this appointment happened after a multi-agency pitch.

     

    The business will be handled by the Delhi office of Everest. The agency has already started working on a 360-degree campaign for the brands and products under the dairy business.

     

    Sunil Kumar Bansal

    DSMPL (DS Milk Product Ltd) has been manufacturing ghee and skimmed milk powder, under the brand name ‘Dairymax’ and has expanded its portfolio with the launch of ‘Ksheer’, a premium dairy brand. The products currently available under the Ksheer brand are UHT milk, cow ghee and fresh milk. These will be followed by other specialized products like dairy whitener, flavoured milk, fortified milk, curds, lassi, chaas, paneer, khoya etc.

     

    Commenting on the appointment, Sunil Kumar Bansal, Business Head, DSMPL said, “Everest Brand Solutions’ presentation of differentiated strategy and refreshing creatives stood out and matched our vision for the business. We look forward to their participation in establishing the dairy brands.”

     

    Dhunji S. Wadia
    Rahul Jauhari

    Added Dhunji S. Wadia, President Everest, on the win: “We are delighted to increase our presence with the DS Group. Dairy is an exciting category and we look forward to the task of building yet another iconic brand.”

     

    Said Rahul Jauhari, National Creative Director, Everest, “It’s always rewarding when an existing client trusts us with more business. The team is proud and looking forward to do some exciting work in the category.”

     

    Naveen Saraswat

    Naveen Saraswat, COO, Everest further added, “It was an interesting pitch to work on because of a focused brief given by the client. We are excited and look forward to helping establish the dairy brands of the DS Group.”

     

  • Dentsu Digital, a fully integrated digital marketing solutions company of the Dentsu India Group, has been awarded the businesses of Honda Motorcycles and Scooters India (HMSI) and Top Ramen instant noodles from Indo-Nissin.

    Dentsu Digital bags Honda & Indo-Nissin mandates

    By A Correspondent

     

    Dentsu Digital, a fully integrated digital marketing solutions company of the Dentsu India Group, has been awarded the businesses of Honda Motorcycles and Scooters India (HMSI) and Top Ramen instant noodles from Indo-Nissin.

     

    On HMSI, the agency will launch an integrated social media campaign via various platforms to expanding the footprint across different touch points. It will also help drive Honda’s search and optimization efforts with the help of media campaigns and search engine optimization.

     

    On Top Ramen, the mandate given to the agency is to find a digital expression to its offline campaign by creating consumer engagement and interest with its core target group.

     

    Glen Ireland

    Commenting on winning these prestigious accounts, Glen Ireland, CEO, Dentsu Digital said, “These wins directly reflect the hard work and effort put in by the entire agency. It also bears testimony to our understanding of the client business, their challenges and goals.”

     

  • The Porter Prize is one of the most coveted awards in the field of strategy and competitiveness and is supported by the Institute for Competitiveness India

    GroupM India wins Porter Prize for ‘leveraging unique activities’

    By A Correspondent

     

    GroupM India has won the award for ‘Leveraging Unique Activities’ at the Porter Prize2013 event last week. The Porter Prize is one of the most coveted awards in the field of strategy and competitiveness and is supported by the Institute for Competitiveness India.

     

    The Institute for Competitiveness India is an independent international initiative centered in India, dedicated to enlarging and disseminating the body of research and knowledge on competition and strategy, pioneered over the last 25 years by Professor Michael Porter of the Institute for Strategy and Competitiveness, Harvard Business School (ISC, HBS), USA.

     

    Prof Michael Porter was chairman of the Jury. There were 88 companies that took part in these awards from various industry sectors of which seven won a Porter Prize. GroupM is the first company from the media and advertising field to win this award. Elaborating the reasons why GroupM was chosen, Dr Amit Kapoor, Honorary Chairman, Institute for Competitiveness India said “GroupM reflects effective rendering of activities across the value chain, how activities reinforce and synergies are created across its range of activities through a interlocking system that becomes basis for competitive advantage and sustainability.”

     

    CVL Srinivas

    Speaking on the occasion, CVL Srinivas, CEO GroupM South Asia said: “This award is testament to GroupM India’s strategic approach to building the business that has resulted in a strong leadership position in this market. The diversified offerings of GroupM have scaled up over the years to become the new core of our agency. Our integrated product helps us provide unique value to clients to build their competitive advantage.”