Media agency conglomerate Group M has immersed its H2 projections in the Arabian Sea. Or wherever. Adex and Spend projections have been revised.
The slides tell you the full story.
Category: ADVERTISING
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McCann Worldgroup won the coveted Grand Prix at Spikes Asia McCann gets a Grand Prix at Spikes
By A Correspondent [updated]
McCann Worldgroup’s India office has reasons to bring out the bubbly. At Spikes Asia which concluded in Singapore on Tuesday, its entry for ATSS Keyless Entry System won a Grand Prix in the Design category.
Before we gush further, the bad news. India drew a blank in the following categories:
Branded Content & Entertainment, Creative Effectiveness, Digital, Direct, Integrated Winners, Mobile, Promo & Activation and Radio.
Back to McCann (MWG)’s winnings, there are 8 metals that the folks bring back. The tally for Ogilvy is 8, Ramesh Deo Productions is 5 and Taproot is 4. (note: the earlier report had grave errors given that the calculation was based on each individual entry in the table below. Campaigns typically have to be clubbed together. Note: in the table below Ogilvy has bagged two Outdoor golds for its Philips campaign. We deeply regret the error – Ed).
See the three tables to see how Indian agencies and advertisers fared.
Winner by Category
Winner by Entrant Company
Winner by Advertiser
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The Designomics Awards will be presented on October 23, 2013 in Mumbai Last date for Designomics Awards 2013 is Sept 30
By A Correspondent
The last date for accepting entries for the third edition of the Designomics Awards, held in association with Whirlpool and endorsed by the India Design Council, is September 30. Entrants can avail of a special ‘Early Bird Discount’ by sending in their entries before  September 20, 2013. The Awards will be presented on October 23, 2013 at Taj Lands End, Mumbai.
The Designomics Awards recognises businesses and their creative partners that incorporate strategic design in important milestones of commerce, notes a communique adding: while The Designomics Awards acknowledge examples of design that add value to businesses, it also aims to educate and encourage the use of design, not only to enhance visual aesthetics but also to engage audiences and guide the driving philosophies at the core of the organisation.
Additionally, to encourage strategic design thinking among young designers, the Designomics Awards also offers Students Awards that recognise students who demonstrate the values of Designomics in their projects.
This year’s jury comprises: Alok Nanda, Founder and CEO, Alok Nanda & Company Communications; Alpana Parida, President, DY Works; Anil Mathur, COO, Godrej & Boyce; Ashish Deshpande, Director, Elephant Strategy + Design; Ashwani Kumar, Senior Principal Technologist Packaging Graphics and Design, ITC Limited; Prof. Dhimant Panchal, Director & HOD Pre-Design Foundation, MIT Institute of Design Harshil Karia, Co – Founder & Online Strategist, FoxyMoron; Lucy Unger, Managing Director(South Asia), Fitch; Pradyuman Vyas, Director, National Institute of Design (NID); Revathi Kant, GM – Design, Innovation & Development, Tanishq; Santosh Desai, MD & CEO, Futurebrands; Shanoo Bhatia, Founder Director, Eureka Moment Design Company; Sonia Manchanda, Co-Founder and Principal Designer Idiom, Creative Chief, DREAM:IN; Suresh Sethi, Vice President , Global Consumer Design Asia, Whirlpool Corporation and Tarun Rai, CEO, Worldwide Media
The jury will evaluate all entries based on the strategy, creativity and effectiveness of the design solutions in the following categories:
Strategic Brand Identity, Print, Retail, Digital, Packaging, Product Design, Design Integration and Environment and Spatial Design
For details: www.designomics.in
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The Advertising Agencies Association of India will present Mr Kapoor the AAAI Lifetime Achievement Award on Friday, September 27 AAAI lifetime achievement award for Anil Kapoor, Emeritus Chairman, Draftfcb+ Ulka Group
By A Correspondent
- Anil Kapoor
The Advertising Agencies Association of India will present Anil Kapoor, Emeritus Chairman, Draftfcb+ Ulka Group with the AAAI Lifetime Achievement Award. This is the highest honour given to an individual in India for his/her outstanding contribution to the advertising Industry.
The awards ceremony is scheduled for Friday, September 27, 2013 at 7:30 p.m. at Trident, Nariman Point, Mumbai. The last recipient of the AAAI lifetime achievement award was Piyush Pandey. There was no award presented for 2011 and 2012.
- Piyush Pandey
Here’s a short note on Mr Kapoor from the Draftfcb+ Ulka’s ‘Ulka 50 years’ website:
” ‘Never say die’, that’s Anil’s attitude to life. His love for challenges saw him taking charge of Draftfcb+Ulka (Ulka Advertising, at the time), turning it into the fastest growing agency in India and taking its rightful place as one of the ‘Big Five’. With the formation of Draftfcb in 2006, Anil was appointed as Draftfcb President with responsibility for Asia-Paciï¬c region and Africa.
“Recently, he has been appointed Chairman Emeritus of Draftfcb + Ulka, after a 22-year stint with the company and its other associated agencies. As one who is known to make things happen, Anil’s role expanded naturally into industry bodies. He is a Past President of the Advertising Agencies Association of India (AAAI), the Chairman of the Audit Bureau of Circulation of 2007-08 and was also on the Management Board of the National Readership Survey and the Television Audience Measurement Research. He was also on the Editorial Advisory Board of the Economic Times, the second largest circulating business newspaper in the world. In May 2002, Anil was also inducted into the Foote, Cone & Belding’s Worldwide Board.”
“Before joining Draftfcb+Ulka, Anil was with the Boots Company, India, for 14 years, where as the Marketing Director, he launched a string of brands, all of which went on to become No. 1 in their markets. At Boots, he also set up two ï¬eld forces, one for consumer products and the other for ethical pharmaceutical products. Before that, he was with the legendary agency MCM and though not the cause, he says he had to preside over its closure – quite a learning experience! Now a conï¬rmed Mumbaite, Anil grew up in Delhi and graduated with a BA in English Literature from St. Stephen’s College, Delhi and then did his MBA from the Indian Institute of Management, Ahmedabad.”
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Twitter is hogging mentions in timelines with its new-found aggression. A view from Mindshare's Original Thinker series by Ollie Killick, Elizabeth Barry and Jed Hallam Tweet, tweet hota hai!
Twitter is hogging mentions in timelines over not just its IPO, but also on how it is on aggressive mode. As part of Mindshare’s Original Thinker series, Ollie Killick, Elizabeth Barry and Jed Hallam wrote this view. Republished with permission
By Ollie Killick, Elizabeth Barry & Jed Hallam
For many users, Twitter is the place where real-time conversation happens. This engaged audience and stream of real-time data has attracted advertisers and has started to turn into much needed advertising revenue.
The additional functionality and expertise Twitter gains as result of this acquisition will add to its second screen credentials and give advertisers more tools to better target their consumers across whatever screen they are engaging. No doubt we will see much more development in this TV, social, and mobile intersection.
In a quest to scale and better tap into real-time sentiment and mobile targeting, Twitter has gone on an acquisition spree with the purchase of Trendrr, a social-TV analytics company, as well as MoPub, the world’s largest mobile ad exchange. Both moves solidify Twitter’s desire to bring together and own, particularly vis-Ã -vis Facebook, three key spaces: TV and online multi-screening, mobile, and programmatic buying.
Twitter also added a TV slant on its targeting when earlier this summer it rolled out a TV Ad Targeting in the US. This product allows advertisers to target their ads towards users who are likely to have seen the shows where their ads ran based on what individuals have tweeted or the hashtags they have used.
The acquisition of Trendrr adds two key products to Twitter’s stable: Trendrr.TV and Curatorr. Trendrr.TV provides TV networks, publishers and media agencies with tools to track TV engagement across social networks, including Twitter. Curatorr allows those same parties to sort through social streams to visualize data and to help them identify high-quality tweets. These tweets can then be re-tweeted by a TV show’s Twitter account or show up on air during a live show that includes Twitter conversations as part of their show format.
With these two key products, the ability to now insert MoPubs technology into the equation becomes even more powerful; according to Twitter “they plan to use MoPub’s technology to build real-time bidding into the Twitter ads platform so our advertisers can more easily automate and scale their buys.”
As Twitter points out in the release: “The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying. Twitter sits at the intersection of these, and we think by bringing MoPub’s technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies.”
These recent acquisitions actually complement a third major trend occurring with TV and mobile which is two screen viewing and conversations, especially around live events. The ability to track and target real-time messages to relevant users more accurately is being reinforced with these acquisitions.
Finally, there is widespread speculation of a forthcoming Twitter IPO next year; these acquisitions should further improve its attractiveness to advertisers, and therefore Twitter’s financial performance and profitability.
Implications
These acquisitions will not only allow Twitter to offer deeper audience insights and functionality to marketers, networks, publishers and other organizations, it will also bring in-house a competing service. Trendrr was the last independent player in the social TV chatter space; Twitter bought Bluefin Labs in February and Nielsen bought SocialGuide in November. This is all notable as Facebook has been evolving its platform to become more of a contender in the real-time conversation market with the development of new tools like Trending Topics and hashtags. Facebook has also indicated that it’s looking at its association with TV much more closely.
Facebook announced in July (coincidentally from the results of a Trendrr research piece) that it has more TV chatter than Twitter just behind “closed doors” due to its users’ ability to restrict access to their content. By absorbing Trendrr, Twitter has not only bolstered their appeal to advertisers, but they have also ensured Facebook have limited options for future acquisitions.
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The agency has brought in Ranjan Nautiyal as Group Creative Director and P Murali Gopal as Senior Creative Director. Cheil adds digital muscle with top creative talent
By A Correspondent
- Rajesh Bhatia
- P Murali Gopal
- Hari Krishnan
- Ranjan Nautiyal
Cheil Worldwide SW Asia has announced an expansion to its digital team in India. The agency has brought in Ranjan Nautiyal as Group Creative Director and P. Murali Gopal as Senior Creative Director.
Mr Nautiyal moves from Ogilvy & Mather where he was Senior Creative Director and Mr Murali from Rediffusion-Wunderman, where he was Creative Director. Both will be working closely with the creative and digital teams at Cheil India. They will be reporting to Rajesh Bhatia, SVP & Head – Digital Services and Nima DT Namchu, Creative Head and Executive Creative Director.
Speaking on the appointments, Hari Krishnan, COO, Cheil Worldwide SW Asia said, “Ranjan and Murali are valuable additions to Cheil’s integrated creative team. They bring with them combined sensibility of insights, ideas and technology – all these dimensions are critical to create sparkling digital work within the context of the overall consumer journey. We will be able to better deliver our promise of ‘Ideas That Move’ with these new talent additions .”
Added Rajesh Bhatia, SVP & Head Digital Services, Cheil Worldwide SW Asia, “We have always believed that excellence in digital can be truly achieved only if a layer of creativity is added to technology. These two appointments are in keeping with our goal of becoming the foremost digital and integrated set ups in the country.”
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Bags 'PR Agency of the Year' at the Ad Club Bangalore's annual awards Aim High bags 20 awards at Big Bang Awards
By A Correspondent
Communications firm Aim High Consulting has won 20 awards including the ‘PR Agency of the Year’ at the Advertising Club Bangalore’s Big Bang Awards 2013 held in Bengaluru last Friday.
Aim High’s winning campaigns span across segments such as Healthcare, Corporate Communications, Financial Communications and Internal Communications, notes a communique adding: “The awards recognised work done for a host of PR and Advertising clients – a mix of start-ups and mid size companies – including, Flipkart, 3M India, Manjushree Technopack, Nanjappa Life Care, Right Horizons, Helion Advisors, Ola Cabs, CommonFloor.com, EduSports and scripbox.”
Speaking about the awards, N Ravi Shankar, CEO, Aim High Consulting, said, “Winning 20 awards at Big Bang 2013, spread across Public Relations and Internal Communications, is a great endorsement of the consulting approach we bring to these practices.”
Note: the information here is unverified and is based on a press release sent by Aim High. The Advertising Club Bangalore has not invited MxMIndia for the event or disseminated its awardee list to us.
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With immense possibilities of real-time engagement, Cadbury India has tasted a bit of success. A look at how Twitter is offering a way out for brands on social media? Brands make a Shubh Aarambh with Twitter
By Shephali Bhatt
16,000 retweets, 18,000 Facebook likes and 5,000 Facebook shares were registered within the first hour of the Oreo tweet during the Super Bowl XLVII blackout. ‘You can still dunk in the dark’ said the Twitpic (a tool for people to post pictures on Twitter) and it was followed by analysts tracking Mondelez’s rising interest in digital, predicting a love-story brewing between the brand and the medium. The two announced their marriage plans less than two weeks ago. The salient facet of their pre-nuptial agreement being that Twitter will have dedicated teams working for Mondelez in India, Brazil, the UK and the US. As soon as the knot is tied, Mondelez will be able to leverage Twitter’s real-time analytics capabilities.
Mondelez, in return, is bound to have made an ad spending commitment to Twitter which only aids the latter in building its share and profile in the market before it goes public and launches its IPO in early 2014.
This pact that brings the bird closer to the delicious confectionary world has been facilitated by Mondelez’s global media buying agency Starcom MediaVest. According to eMarketer, Twitter is set to capture $580 million of ad spend this year which is double the amount they garnered last year. This move will only help Twitter surge upwards as far as that prediction is concerned. The partnership will also allow Mondelez to avail of a preferential media rate, an access to brand boot camps (training on brand building strategy), research and a first-look access to Twitter’s beta products.
Mondelez is currently working with Twitter’s global team to chalk out the details of the resource embedding. Without disclosing any details on the magnitude of the deal, Bonin Bough, VP – global media and consumer engagement at Mondelez International, said that the development reflects a commitment to dedicate 10% of global marketing spend on mobile. Boosting impulse sales has been the snacking brand’s top priority starting 2013. In May, Mondelez signed a mobile-only deal with Google to develop m-commerce tools to give a fillip to in-store purchase of brands such as Cadbury and Oreo. This was followed by hiring AKQA, We Are Social, Vice and Proximity to expand the digital imprint of Trident and Belvita in international markets. Closer home, Mondelez India works with multiple digital partners like Madison Digital, Grey Digital, Pinstorm and Interface communications.
While the zeitgeist terms this as “exciting news”, it’s critical to understand how these Twitter teams will add value to a brand that’s already being handled by a plethora of digital and social media agencies across countries and continents.
To begin with, the deal should help Mondelez get earlier access to what’s likely to trend so that it is better equipped at reacting to news. It’s a step towards making timely tweets the norm and not the exception. The brand will then be in a position to convert trend based insights into brand relevant messages. Venkat Mallik, president at Tribal DDB and RAPP India, equates it with Amul’s outdoor strategy of creating topical ads. Only that Mondelez will be playing it on Twitter which will have a faster turnaround and a global impact.
Moreover, these Twitter teams will definitely have a better understanding of their own tools versus any specialist. “Their offering will come with far more evolved features than we’d know of, simply because we are trying to understand the medium while they are its creators,” states Manan Mehta, Sr VP and head of business in India for Razorfish, a digital marketing agency from Publicis Groupe. Mehta also believes this move makes logical sense for the Indian market in particular. “We lost the desktop race, this is our chance to win the mobile race,” he points out.
So, a meeting of minds, and a consolidation of specialists to bring in fine-tuned insights on how to make the existing tools work; but how does it change the lives of the existing digital agencies of Mondelez? Says Sindhuja Rai, AVP – media at Cadbury India, “The Twitter teams will work with us directly and collaborate with our digital agencies at the same time. Since we have multiple partners, it makes sense for us to drive this centrally from within Mondelez.” For all those wondering whether the existing digital partners might lose their clout in Twitter’s presence, there’s nothing much to worry about just yet. One, because Twitter is a medium and not an agency. Generating content is not its forte, putting the content in the right context is. So, agencies that generate great (and now Twitter-specific) content, will have an increasingly relevant role. Two, Twitter is just one of the many aspects that comprise the vastness of social and digital media. So, specialist agencies will continue to have a bigger role.
This might just serve as a paradigm for the new collaborative model, a tripartite model involving the agency, the client and the platform. And if you ask Vivek Bhargava, CEO of iProspect Communicate2, this is just Twitter catching up to Google and Facebook. “Google has been doing this for 10 years now. I don’t think Amazon has its own agency, Google has dedicated teams that work for them,” he mentions. Bhargava feels that the current social media landscape is not built to meet the needs of large enterprises. Perhaps that explains why only a brand increasing their digital expenditure becomes news; because it’s still a rarity. A move like this translates into a big opportunity for Twitter to provide customised application and solution based offering to suit the needs of large enterprises.
With all the buzz around real time engagement initiatives, Cadbury India has tasted a bit of success with hashtags like #ShubhAarambh during IPL and with #NotSoSweet for Bournville resulting in high engagement and buzz around the brands. “The idea is to build on this success further by leveraging Twitter’s scale and analytical capabilities,” avers Rai. The pundits are predicting this marriage would be a success. Are there more such on the cards? Well, Twitter’s CEO Dick Costolo is tightlipped for now. But we can always ask: how many of you brands are up for an inhouse Tweetdeck?
Source:The Economic Times
Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved
Licensed to republish
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Maxus has retained the Loreal Media AOR business in India Maxus retains Loreal AOR in India
By A Correspondent
It’s a cherry on the cake for APAC CEO-designate of Maxus Ajit Varghese. His agency has retained the Loreal Media AOR business in India
- Ajit Varghese
Said Mr Varghese: “Retaining L’Oreal is a extremely satisfying feeling and a huge moment of pride for Maxus. This reposing of faith by Loreal’s management after a extremely professional and rigorous review process makes us feel confident that we are the right partners to manage L’Oreal’s growth needs and adapt to the ever changing media environment. Also, apart from business, we truly value this relationship and will go the extra mile for work closely with L’Oreal marketing team to achieve their goals”.
L’Oreal is amongst the top clients of Maxus in India along with Hero, Vodafone, Nokia, Titan, Perfetti, Nestle.
The agencies which are reported to have participated in the review were Madison, Zenith Optimedia and Lodestar UM.
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Grey announced the promotion of Vishnu Srivatsav and Goral Ajmera to Senior Executive Creative Directors. They will helm the creative team in Grey Mumbai Grey promotes Vishnu Srivatsav & Goral Ajmera to Sr Exec CDs & Creative Heads, Mumbai
By A Correspondent
Grey’s National Creative Directors Malvika Mehra and Amit Akali have announced the promotion of Vishnu Srivatsav and Goral Ajmera to Senior Executive Creative Directors. Together, Goral and Vishnu will be heading the creative team in Grey Mumbai and report to them directly.
Said Malvika Mehra: “It’s always feels great to be able to promote talent from within. And both Vishnu and Goral are as ‘homegrown’ as you can get. Vishnu’s been with Grey for over 10 years, while Goral was probably one of the first people we hired when we joined Grey. Their relentless pursuit to do better work, their hunger to shoulder responsibility, their ‘can do’ attitude and their immense talent made them an obvious choice for the job.”
Between them, at Grey, the two have helped build many brands; Reliance Mobile, IndianOil, Honda Brio, DHL, Duracell, Britannia, Bajaj Allianz Insurance, Bharti AXA Insurance, Suzlon, Vimal, Muthoot Finance, Killer, Kinderjoy, 3M, Dell and Times Pro. And their work has won awards including, The One Show, London International Awards, World Press Awards, Young Guns, Spikes Asia, Adfest, Abby, Emvies and 1 Gold and 2 Bronze Lions at Cannes, this year.
Added Amit Akali: “Goral and Vishnu have their task cut out. Last year was a good year for Grey Mumbai, with the office accounting for a lot of our awards; The Goa Fest Grand Prix for Killer and our 3 metal haul at Cannes. Businesswise too it’s been great; we won Times Pro and Tea Board, amongst others. Now, all they need to do is better it. No pressure!”
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Two Indian entries amongst the $1,000 Special Awards winners 8 of 18 Warc Asian Strategy prizes from India
By A Correspondent
A BBDO Guerrero for the Philippines Department of Tourism won the $5,000 Warc Prize for Asian Strategy Grand Prix. A total of 18 papers were awarded Gold, Silver or Bronze and eight of these are from India (list below). Two Indian entries (Ogilvy’s Tagging Drive and Voltas All Weather AC campaigns) were among the five which won $1,000 Special Awards
Leanne Cutts, the 2013 Prize chair and President & Managing Director Japan at Mondelez International, said the Grand Prix winner stood out due to the simplicity of the idea, and its potential to evolve across media and across time. “The winning campaign was not only an idea for its own category, but it spilled over into other parts of life. We felt that this was an enormously valuable idea that could be sustainable and grow over time,” he said.
The 18 winning entries came from six different markets – eight from India, four from China, three from the Philippines, and one each from Singapore, Thailand and Malaysia.
Winning entries (Agency / Client / Campaign Market)
Gold
It’s More Fun In The Philippines
(BBDO Guerrero / The Philippines Department of Tourism / Regional)
Also winner of the Grand Prix
THPF Smoking Kid: A Personal Message to the Smokers
(Ogilvy & Mather Thailand / Thai Health Promotion Foundation / Thailand)
Also winner of the Asia First Special Award
Voltas All Weather AC – how a pure play Indian brand turned a giant killer
(Ogilvy & Mather / Tata / India)
Also winner of the Local Hero Special Award
Milo Cans: Twisted Football
(Ogilvy & Mather Kuala Lumpur / Nestlé / Malaysia)
Gillette: Shave Sexy
(BBDO China, @PR / Procter & Gamble / China)
Silver
Nike China: Greatness Campaign
(Wieden+Kennedy, Mindshare, AKQA, Razorfish / Nike / China)
Also winner of the Cultural Connection Special Award
Once Again: The Tagging Drive
(Ogilvy & Mather Bangalore / Once Again / India)
Also winner of the Channel Insight Special Award
SMART TXTBKS
(DDB DM9 JaymeSyfu / Smart Communications / Philippines)
Also winner of the Market Pioneer Special Award
Baileys: Cream With Spirit
(BBH Shanghai / Diageo / China)
Corona: Let the World Wait
(TBWA\ Singapore, Digital Arts Network (DAN), INTO-DIGITAL OY, Wicked Digital Media / Grupo Modelo / Regional)
Lifebuoy: Help A Child Reach 5
(Lowe Lintas & Partners, PHD / Unilever / India, Indonesia)
Realtime Olympics
(NIM Digital / McDonald’s / China)
Taking On A Religion Called Cricket
(JWT India / PepsiCo / India)
Women For Women
(McCann WorldGroup / Stayfree / India)
Bronze
Ariel Shirt Flag: How a detergent not only lifted stains, but the spirit of an entire nation
(Ace Saatchi & Saatchi Advertising / Procter & Gamble / Philippines)
Mediker Anti-Lice Treatment: The Journey from Lice Negative to Life Positive in Rural India
(BBH Communications India, Madison Media Group, Radiowani, Perfect Relations, School / Marico / India)
Mission Kerala: Times Of India’s Final Frontier
(JWT India / Bennett Coleman / India)
Vat Man
(BBH Communications India / Diageo / India)