By D Ramakrishna
1. Creatives will come late to work, (except for those who slept the night in office)
2. Clients will say, ‘ we need it yesterday’
3. The client will want to meet at 10 in the morning. The agency ‘sometime in the second half’
4. Everybody will be jealous of how much money the photographers, directors, and voice over artists are making.
5. The audio mix will never be right.
6. And of course, the client will say, ‘make the logo bigger’.
D Ramakrishna (Ramki) is the CEO at Cartwheel Creative Consultancy