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Tag: D Ramakrishna

  • The campaign will run across TV and social media with a focus on metros and key regional markets

    Tata Capital says ‘Count on Us’, in latest brand film

    By A Correspondent

     

    Tata Capital has launched its latest brand campaign ‘Count on Us’. The key retail offerings showcased are personal, home, two-wheeler and business loans. The campaign went live this week and will run across TV and social media with a focus on metros and key regional markets.

     

    Commenting on the brand campaign, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said: “Tata has been recently acknowledged as India’s most valuable brand. With the current campaign, we want to extend this legacy and reinforce Tata Capital as a brand that one can count on. In 2018 – 19, we have intensified our efforts in building a customer – first culture across Tata Capital; we have built simpler customer journeys, invested in technology to deliver faster and better with innovative digital service offerings. Combine this, with the trust, Tata Capital intrinsically stands for, the theme is a perfect fit. We want the customer to ‘Count on Us’.”

     

    The videos have been conceptualized by Cartwheel. On the brand campaign, D Ramakrishna, Founder and Creative Head, Cartwheel added: “Tata Capital, with its reputation for honesty, transparency, trustworthiness, and integrity saw an opportunity in presenting itself as an antidote to the frustrating experiences that customers face when they seek loans. The campaign features an archetypal sales executive who tries to charm his way out giving any real answers, but faces his come-uppance. The campaign highlights some of the key attributes of Tata Capital – transparency, reliability, and thoroughness.”

     

     

  • The campaign will run across TV, outdoor and social media with a focus on the metros and key regional markets

    Tata Capital campaign highlights retail loans

    By A Correspondent

     

    Tata Capital has launched a new mass media brand campaign with the message ‘Taal-matol ko choddo, Tata Capital se rishta jodo’. The campaign consists of three TVCs that focus on Tata Capital’s key retail loan offerings – personal, home and business loans.

     

    Commenting on the brand campaign, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said: “Our objective is become a brand of choice amongst retail loan audiences and the campaign is a step in that direction. The messages of the campaign ‘Taal-matol ko choddo’ are all drawn from everyday life with a humorous take and we are confident that consumers will relate strongly with these messages. We believe that the campaign will significantly increase brand awareness and trigger purchase for our key retail loan products – home, personal and small business loans from Tata Capital, the most trusted brand in the country.”

     

    The advertisements were conceptualised by Cartwheel, Tata Capital’s Creative agency. Added D Ramakrishna, Founder and Creative Head, Cartwheel:”It’s human nature to put things off. Till something happens that tips the balance. Whether it’s buying a home, taking a much needed vacation, or expanding one’s business. This campaign is built around this insight. It urges people to stop putting things off and to do that thing they’ve been wanting to, by showcasing quick loans from Tata Capital.”

     

     

  • The film tracks a typical week of a self-directed investor, who is normally known to be tight-fisted

    Kotak Securities launches free Intraday Trading scheme

    By A Correspondent

     

    Kotak Securities has launched a campaign to promote its free Intraday Trading for the self-directed investor offering zero brokerage on all intraday trades. The messaging says: “Ab brokerage ban gayi kamayi.”

     

    Said Khushnum Ichhaporia, Head -Marketing, Kotak Securities: “Self-directed investors need not worry about the hassles of paying brokerage any more. They can focus on making most from the equity markets with the help of free research and a robust technology platform. The core message of the campaign is very simple – every rupee of brokerage saved through Free Intraday Trading is a rupee earned. We have launched a high impact ATL campaign, and also initiated a slew of innovative BTL activities to drive this message.”

     

    Added D Ramakrishna (Ramki), CEO, Cartwheel Creative Consultancy: “Kanjoos bana generoos’ is the simple idea behind the campaign for Kotak Securities’ free Intraday Trading. The typical day trader looks to maximise his daily profit, unlike an investor who looks at more long term returns.  Therefore when this plan makes it possible to save a considerable amount on daily brokerage, it makes him very pleased indeed. Pleased enough to surprise near and dear ones with unexpected acts of generosity. And because he saves money every day, he finds new people to delight every day, including himself!”

     

     

  • Cartwheel CEO D Ramakrishna on six of the very many things that will never change in adland

    D Ramakrishna on 6 (of many) things that’ll never change in advertising

    By D Ramakrishna

     

    1. Creatives will come late to work, (except for those who slept the night in office)

     

    2. Clients will say, ‘ we need it yesterday’

     

    3. The client will want to meet at 10 in the morning. The agency ‘sometime in the second half’

     

    4. Everybody will be jealous of how much money the photographers, directors, and voice over artists are making.

     

    5. The audio mix will never be right.

     

    6. And of course, the client will say, ‘make the logo bigger’.

     

    D Ramakrishna (Ramki) is the CEO at Cartwheel Creative Consultancy