India TV has launched India TV Speed News, a 24-hour fast news channel in the HD segment, designed specifically for the linear audience.
Said Ritu Dhawan, Managing Director of India TV: “With the launch of India TV Speed News Channel in HD, we are setting a new benchmark in the news broadcasting industry by delivering the fastest, most reliable news in a format that meets the needs of our modern audience. Our mission is to offer timely and accurate information while upholding the highest standards of journalistic integrity.”
Cheil India has appointed Sudhir Das as senior Executive Creative Director (ECD). He will be responsible for overseeing the creative output of a segment of Samsung mobile business and Samsung exclusive stores.
Das will report to Vikash Chemjong, CCO, Cheil India and will be based out of agency’s Gurugram office.
Said Chemjong: “Sudhir when you meet him, seems alike a misfit in advertising. He doesn’t drink! Is not trying to run off to the hills/beach every chance he gets because he hates travelling! And he is a little anti-social, preferring the company of his cats more than the company of most people [but seeing the type of people surrounding us most days, I have begun to see the wisdom in it.”
Added Sanjeev Jasani, Group COO, Cheil SWA: “I am happy to welcome Sudhir to Cheil India. He has a much-deserved reputation for being a creative maestro with a penchant for everything that is tech. His repertoire of work is amazing and eclectic in equal measures. I look forward to the unique perspective and ideas that Sudhir brings to the table, which will positively inform our campaigns.”
Mythology major Swastik Productions has announces the expansion of its digital leadership team with the appointment of Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head – Digital Operations. While Joshi will oversee content monetization through strategic partnerships and ad revenue initiatives to drive the company’s digital growth, Roy will be responsible for driving the focus on expanding digital presence across medium and content absorption in order to deliver exceptional content to a broader audience.
Jitendra Joshi and Smita Roy’s appointments are with immediate effect. They both are based out of Mumbai and will report into Siddharth Kumar Tewary.
Said Siddharth Kumar Tewary, Founder and Chief Creative, Swastik: “We welcome Smita and Jitendra to our Swastik family, I believe both of them will drive our journey towards telling stories to newer audiences through the digital medium. With our experience and understanding of Indian history and culture for over a decade now, we are really excited about this journey as it enables us to tell stories of our past to our future.”
CoinDCX, the cryptocurrency trading app, has appointed Prashant Verma as Chief Growth and Marketing Officer (CGMO) of the DCX Group.
Said Mridul Gupta, Founding Partner of CoinDCX: “At this critical juncture, as CoinDCX accelerates its mission to onboard 50 million people into the crypto space by 2025, Prashant’s extensive experience as a full-funnel marketer and business leader in the consumer tech sector will be invaluable. He has a proven track record of building marquee consumer tech unicorns in India, and we are excited to have him lead our growth and marketing efforts.”
Ultra Media & Entertainment Group has launched two OTT platforms on Hindi cinema and music.
Said Sushilkumar Agrawal, CEO, Ultra Media & Entertainment Group: “Over the years, Ultra has acquired thousands of titles in Hindi, Marathi & other languages. Moreover, starting our own OTT apps was a logical business extension. The launch of both these apps is a significant milestone in our ongoing mission to bring India’s rich cinematic & musical heritage to the global audience. Old Hindi films & songs have a nostalgic value & are a driving force for these apps. We’re also exploring opportunities to expand into other languages with future OTT platforms”.
Added Rajat Agrawal, COO, Ultra Media & Entertainment Group: “Ultra has always been a pioneer in home entertainment, evolving from VHS to OTT while preserving and digitising classic films. Our goal is to safeguard these gems for future generations and deliver an exceptional audio-visual experience. With platforms like Ultra Play and Ultra Gaane, we’re committed to elevate Indian content globally, ensuring our timeless stories resonate with audiences everywhere.”
Natural beauty care company Lotus Herbals has rolled out a social media campaign with actor and influencer Anushka Sen for its White Glow 3 in 1 Deep Cleansing Facial Foam.
Said Nitin Passi, Chairman and Managing Director, Lotus Herbals: “We are excited about our new campaign with Anushka Sen who resonates with digitally savvy GenZ consumers, thanks to her popularity and large fan base. The White Glow deep cleansing face wash is a perfect blend of nature and science, which offers an effective cleansing experience without compromising the skin’s natural moisture balance. Lotus White Glow 3 in 1 Face Wash is your perfect ally for maintaining a clear, glowing complexion, every day.”
Cactus Communications has announced the appointment of Akhilesh Ayer as its new Chief Executive Officer (CEO). Abhishek Goel, founder and outgoing CEO will continue to serve as a board member and transition into the role of Chief Mentor.
Ayer has over 25 years of leadership experience at organisations such as WNS, GE and Crisil amongst others. He was last at WNS where he served as Executive Vice President & Head of Data, Analytics, AI & Research (Triange) business unit.
Said Goel: “I am delighted to welcome Akhilesh Ayer as the new CEO of Cactus Communications. Cactus has significant untapped potential in multiple areas and, we believe this is an opportune time to bring on a new CEO to help realie this potential. Akhilesh is a seasoned leader with over two decades of experience in leading global teams through digital transformation, driving both top and bottom-line growth. His vision for leveraging technology aligns well with our goals for innovation and expansion. Akhilesh’s expertise will be pivotal in shaping our next chapter.”