MxMIndia

Author: Our Staff

  • Will be strategising and mapping out LLC’s PR-related activities

    Legends Cricket hires Uncut PR for upcoming season

    Uncut PR agency has bagged the media mandate for the Legends League Cricket for the second time in a row.  Legends League Cricket is a global T20 league where retired cricketing legends come back to play competitive cricket again.

    Said Aditi Srivastava Dhanu, Founder, Uncut PR: “We are excited to partner with Legends League Cricket once again. We understand the mechanisms of the sports sector and working with such an iconic league, LLC again cements our belief in the progress we are making. This will also give us an opportunity at global exposure and we are committed to furthering the brand’s recognition, growth and contribute to their journey.”

    Added Raman Raheja, Co-founder of Legends League Cricket: “We are happy to onboard Uncut PR once again for the upcoming season of Legends League Cricket. Legends League Cricket is a one of its kind, elite competition that brings back the most loved cricketers to do what they do best. Uncut PR’s quick thinking, innovative, hands on approach has been key through the entirety of last season and it was the right movse for us to continue with them.”

  • With New Joint Venture, ‘.fear-LS’, in Partnership with .fearless

    LS Digital expands into the USA Market

    LS Digital, an integrated Digital Business Transformation (DBT) company, has announced a new partnership with .fearless, a marketing consultancy in USA, to launch .fear-LS. This joint venture aims to provide businesses with a Comprehensive Solution to help solve Digital Business Challenges and achieve a more effective digital presence.

    Many companies in the USA face digital friction, struggling to meet customer expectations and maximize revenue due to challenges within their systems. fear-LS addresses these issues by helping businesses across industries better understand their existing systems, identify underperforming areas, and implement strategies to streamline operations and enhance success. The U.S. market, known for its large-scale operations and a blend of traditional practices with openness to innovation, presents unique challenges and opportunities. With the rapid growth of the DBT category, LS Digital is poised to leverage this momentum to drive business success in this dynamic landscape.

    There is a worldwide surge in companies embracing digital business transformation to eliminate friction and fuel growth.

    Said Prasad Shejale, Founder and CEO of LS Digital: “Our focus is on delivering a product and service mix that stands out in the market. We build trust by connecting with the right customers and gaining a deep understanding of the new digital landscape, rather than just chasing revenue. Partnering with .fearless, a leader in marketing consultancy and industry veterans in the US market, aligns perfectly with our global ambitions. Through this joint venture, we are excited to bring our innovative DBT model, developed in India, for the world. Under the banner of  .fear-LS, this partnership offers American businesses cutting-edge solutions to overcome digital friction and achieve sustainable growth.”

  • Cricket fans can watch the match on FanCode’s mobile app (Android, iOS)

    FanCode to broadcast Australia’s Scotland tour

    FanCode, an OTT steaming service and sports ecommerce company, will broadcast Australia’s Scotland Tour.

    Australia will be playing three T20 internationals on September 4, 6 and 7 at The Grange in Edinburgh. These will be the first matches for Australia in Scotland since 2013 and take place immediately before the ODI and T20I series against England.

    Cricket fans can watch all the action on FanCode’s mobile app (Android, iOS), TV app available on Android TV, Amazon Fire TV Stick, Jio STB, Samsung TV, OTT Play, Amazon Prime Video Channels Airtel XStream, and on web at www.fancode.com.

    This will also be Australia’s first engagement since the men’s T20I World Cup. The two teams clashed during that tournament in St Lucia and Scotland almost pulled off a miraculous win against the Aussies. The performance showcased the progress that the Scotland men’s team has made during the last few years.

    Speaking about the series, Cricket Scotland CEO, Trudy Lindblade, said: “This is a historic tour for Scottish cricket and shows the huge progress the game has made during the last few years. FanCode has always been amongst our biggest supporters, and we are delighted to once again partner with them for broadcast in India. We are delighted to welcome Australia to Edinburgh and very much hope that this series paves the way for more regular tours of Test playing nations to Scotland.”

  • Ahead of Durga Puja

    Cylndr India launches campaign for Rollick Ice Cream

    Cylndr India, a production company for creative, production and new-age content, has launched an advertising campaign for Rollick Ice Cream ahead of the Durga Puja festivities.

    Said Amit Paul, Head of Brand Marketing at Rollick Ice Cream: “The East of India brims with a rich culture, spanning all aspects of life. Rollick is a Born-in-the-East brand that creates new experiences, inspired by the joy of the familiar. Rollick strives to be the sweetest part of every occasion that this Eastern culture brings. This campaign celebrates the excitement of Durga Puja among young foodies who love the taste of their culture. Cylndr India has been an exceptional partner in bringing our vision to life with creativity and precision. We are confident that this campaign will resonate deeply with our audience and support our efforts to expand our market presence as we relaunch Rollick Ice Cream with a refreshed perspective.”

    Added Albin Jaison, the director behind the campaign: “Having worked with Rollick in the past on multiple projects, there was a certain ease and comfort. We had a strong understanding of their audience and brand values, which made it a fun experience. Doing a festive theme is always enjoyable. Shooting in Mumbai meant that we had to be spot-on with the locations, production design, and casting to get the aesthetic right. It is a proud moment to be able to execute the entire project in-house at Cylndr India, from initial concept to final product.”

  • With Lakshyaraj Singh Mewar as Brand Ambassador

    Arvind Limited unveils campaign

    Arvind Limited has announce its first campaign featuring Dr Lakshyaraj Singh Mewar from the royal family of Udaipur as the brand ambassador for Primanté, the company’s premium suiting and shirting brand.

    Notes a communique: “The campaign, titled ‘Own Your Legacy, Own The Moment’. celebrates the timeless elegance and sophistication that Primanté fabrics bring to the modern wardrobe,” adding: “The Primanté Collection is a testament to Arvind Limited’s commitment to quality, innovation, and craftsmanship. By collaborating with Dr Lakshyaraj Singh Mewar, a symbol of heritage and tradition, Arvind Limited aims to weave a narrative that connects the grandeur of India’s royal past with the contemporary elegance of today’s fashion.”

  • To steer the creative and strategic direction of the agency

    Garage Worldwide appoints Raj Nair as CCO

    Raj Nair (Left) and Sanjay Deshmukh (Right)

    Garage Worldwide, advertising agency in Mumbai, appoints Raj Nair as Chief Creative Officer (CCO). With over 30 years of experience in the advertising industry, Nair’s role will involve steering the creative and strategic direction of the agency.

    Nair transitions to Garage Worldwide from Madison BMB, where he served as Chief Executive Officer and Chief Creative Officer.

    Said Sanjay Deshmukh, CEO, Garage Worldwide: “Raj Nair coming on board has given us a tremendous advantage in strategic thinking and creative leadership. The sheer experience of handling diverse categories is already benefiting our young strategy and creative team to put out really fabulous work.”

  • To lead the strategic vision and growth initiatives

    ENIL appoints Sumit Aggarwal as Chief Strategy & Growth Officer

    Sumit Aggarwal
    Sumit Aggarwal

    Entertainment Network India Limited (ENIL), the company behind Radio Mirchi and Gaana, has appointed Sumit Aggarwal as the Chief Strategy and Growth Officer.

    In his new role, Aggarwal will lead the strategic vision and growth initiatives across all ENIL platforms, including radio, digital, and the company’s extensive events portfolio. With a focus on innovation, expanding audiences, and digital transformation, Sumit’s leadership will be key to strengthening ENIL’s position in the rapidly evolving media landscape.

    Said Yatish Mehrishi, CEO at ENIL: “We are thrilled to welcome Sumit back to the ENIL family. His strategic mindset and extensive experience in the media sector will be invaluable as we continue to navigate the changing dynamics of the industry and explore new growth opportunities.”

  • For the Hero Asian Champions Trophy 2024

    Sony acquires rights for Hero Asian hockey

    Sony Sports Network has acquired the media rights to live broadcast the Hero Asian Champions Trophy 2024, set to take place in Hulunbuir City, Inner Mongolia, People’s Republic of China, from September 8 to 17, 2024.

    Rajesh Kaul
    Rajesh Kaul

    Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India: “As the official broadcaster of the Men’s Asian Champions Trophy 2024, we are thrilled to bring this prestigious tournament to hockey fans across the region. Audiences will get to watch Team India, the defending champions and Olympic Bronze medal winners playing for the first time since the Olympics Games Paris 2024. We are committed to serving hockey fans and delivering high-quality coverage that showcases the talent and competitive spirit of the best teams in Asia on Sony Sports Network. ”

    Added Fumio Ogura, President, Asian Hockey Federation: “We are pleased to announce that the Hero Asian Champions Trophy 2024, a prestigious tournament showcasing the finest talent in Asian hockey, will be broadcast live on Sony Sports Network, one of the biggest broadcasters in the region. This partnership reflects our dedication to bringing the sport of hockey to a broader audience and ensuring that fans can witness some of the best hockey teams and athletes in action. Working together with Sony Sports Network, we aim to elevate the profile of hockey and inspire the next generation of athletes.”

  • To expand content creation

    Chariot Productions Media and Digitek partner with Janhvi Kapoor

    Digitek has announces a collaboration with actors Janhvi Kapoor and Rohit Suresh Saraf. With this partnership Digitek will continue to expand its footprint in the realm of content creation and professional photography and videography equipment.

    “We are delighted to welcome Janhvi and Rohit to the Digitek family,” said Amit Kumar Saraff, Managing Director of Digitek. “Their dynamic energy and widespread influence perfectly align with our brand’s vision. This association underscores our commitment to innovation and engaging meaningfully with our audience.”

    Added Rajesh Joshi, Director of Chariot Productions Media Pvt Ltd, the agency facilitating this collaboration: “As the media partner for Digitek, we recognise the dynamic presence and widespread appeal that Janhvi and Rohit bring. Their alignment with Digitek’s brand values and vision will enhance our efforts to merge cutting-edge technology with the vibrant world of entertainment. We eagerly anticipate blending these elements to create something truly remarkable.”

  • Tickets available for in person and virtual

    Portfolio Night 2024 to be hosted in India

    Young creatives in India looking to break into the industry or find a new job can now get tickets for The One Club for Creativity’s global Portfolio Night 2024, hosted once again in person and virtually by BBDO India, DDB Mudra Group, and TBWA\India. This is close on the heels of Portfolio Evening hosted by Miami Ad School last week.

    Established in 2003, Portfolio Night 2024 will be held virtually on October 10, followed by an in-person version in Mumbai on October 11.

    Notes a commuPortfolio Night has also become a crucial tool for agencies in recruiting top young talent, providing a platform for recognition from local industry peers, and giving agencies a place on the global stage as the ad world tunes in to this one-of-a-kind event.

  • Sudhanshu Vats, Deputy Managing Director, Pidilite Industries Limited, was appointed Vice-Chairman, and S Subramanyeswar, Group CEO & Chief Strategy Officer-APAC, Lintas India Private Limited was appointed Treasurer

    Partha Sinha is Chairman, ASCI

    The Advertising Standards Council of India (ASCI) appointed Partha Sinha, President and Chief Brand Officer of Bennett Coleman & Company Limited, as Chairman of the ASCI Board of Governors for 2024-25. Sudhanshu Vats, Deputy Managing Director, Pidilite Industries Limited, was appointed Vice-Chairman, and S Subramanyeswar, Group CEO & Chief Strategy Officer-APAC, Lintas India Private Limited was appointed Treasurer.

    Sinha expressed a compelling vision for ASCI. “Being the chairperson of ASCI is both an honour and a profound responsibility, especially as our industry is under greater scrutiny by our stakeholders. With rapid changes in the digital environment and the emergence of new challenges. ASCI is committed to not just keeping up but to staying ahead. Deploying technology and AI to monitor errant advertising as well as putting our might behind preventive measures will be our focus in the days to come. This will ensure that creativity and responsibility coexist, creating an ecosystem that values consumers and encourages innovation.”

    Reflecting on his term, outgoing Chairman Saugata Gupta said: “Leading ASCI through a period that witnessed significant development and change has been a privilege. This year has been marked by historic milestones, including the formation of the ASCI Academy, which has become a cornerstone in promoting responsible and progressive advertising. Our commitment to training and capacity building, creating new direction via our thought leadership work, reflects a culture of responsibility from the ground up.”

  • Appoints Krishna Mugatkar as the new Business Director

    Brand Street Integrated expands operations in Pune

    Brand Street Integrated (BSI), the marketing agency, has expanded to Pune with the appointment of Krishna Mugatkar as a Business Director.

    Said Surendra Singh, CEO of Brand Street Integrated: “Krishna’s extensive industry experience, combined with his innovative approach and strategic mindset, makes him an excellent addition to our leadership team. His appointment underscores our commitment to expanding our operations in Pune and enhancing our service offerings in the region. We look forward to achieving new milestones under his leadership.”