MxMIndia

Author: Our Staff

  • To help them transform themselves into a sustainable energy solution provider

    Cheil appointed creative agency for Luminous

    Cheil India has been appointed as the creative agency for Luminous Power Technologies. The mandate us for Integrated Strategy, Creative, and Key Campaigns for Luminous Power Technologies, wherein Cheil will be responsible for taking Luminous’ vision forward through large campaigns as well as solar category enhancement led by digital.

    Said Neelima Burra, Chief Strategy Transformation and Marketing Officer, Luminous Power Technologies: “Luminous is a leading brand in the energy solutions industry and is now strengthening its position in the rooftop solar segment. We aim to bolster the brand through innovative, meaningful, and purposeful consumer campaigns to effectively strengthen consumer affinity. With Cheil’s strong creative and marketing capabilities, we are excited to collaborate with them as we embark on the next phase of growth for brand and business.”

    Added Neeraj Bassi, Chief Growth Officer, Cheil India. “We are excited to partner with Luminous Power Technologies as they seek to reinvent themselves. It is a great opportunity for us to showcase the breadth of integrated capabilities that we offer to our clients and help them achieve their business goals. We look forward to doing some exemplary work in this category with them.”

  • Comprises a series of four short films

    Baskin Robbins unveils brand campaign

    Baskin Robbins ice-creams has launched its newest digital campaign titled ‘The Happiest Ice Cream in the World’. Building upon the success of its recent summer launches, Baskin Robbins aims to amplify the joy of indulgence with this new campaign, tapping into the burgeoning trend of snacking.

    Said Mohit Khattar, CEO of Graviss Foods Pvt Ltd, Baskin Robbins India: “Our consumers’ voices are the heartbeat of our brand”. “Consumer feedback served as the inspiration for our new brand campaign, ‘The Happiest Ice Cream In The World. It’s a reminder that showcases the ability of Baskin Robbins Ice creams to completely elevate one’s state of being, no matter what life throws your way.”

  • Set to host experts from the creative sector with a focus on ‘The Age of Adaptability'

    Goafest 2024 unveils line-up of speakers, sessions

    Goafest 2024 has announced its line-up of speakers for its 17th edition to be held from May 27 to 29 in Mumbai. With the theme being ‘The Age of Adaptability’, the event will host over 50 speakers and entertainers, across 20+ sessions in addition to 15+ masterclasses.

    Tata Play’s Managing Director and CEO, Harit Nagpal and Sanjiv Mehta, Executive Chairman, L Catterton India are among those who will address attendees through keynotes.   Additionally, Tarun Puri, Senior Operating Partner, Lighthouse Funds, Asha Kharga, Chief Customer & Brand Officer, Mahindra Group, Raymond Lifestyle’s Sunil Kataria, Maruti Suzuki’s Shashank Srivastava, Nestle’s Chandan Mukherjee, Tata Motors’ Shubhranshu Singh, The Good Glamm Group’s Sukhleen Aneja, Honasa’s Zairus Master, Darshana Shah from Aditya Birla Capital, among others will engage in conversations and discussions. Other speakers include Dr Marcus Ranney, Manoj Bajpayee, Sourav Ganguly, Zeenat Aman, Vikrant Massey, Medha Shankar, Neha Dhupia, Tahira Kashyap and Neelesh Misra.

    In addition to knowledge and entertaining sessions, Goafest 2024 will host the second edition of its talent showcase, ‘Advertising Rocks’. And in terms of entertainment, there will be performances by Sukhwinder Singh and Harshdeep Kaur as well as an After Hours Party each day.

    Said Rohit Ohri, FCB Global Partner and Chairman of the Content Committee, Goafest 2024: “Goafest 2024 is set to ignite minds, spark creativity, and explore new frontiers in the ever-evolving landscape of advertising and marketing. We are excited to offer a diverse array of speakers and sessions that celebrate creative excellence and emphasize the crucial role of adaptability in thriving within our industry. With warm hearts and joyful smiles, we eagerly anticipate welcoming all delegates and together redefining the future of our business.”

    Added Anupriya Acharya, CEO South Asia, Publicis Groupe, and Immediate Past President of The Advertising Agencies Association of India: “This year at Goafest, we are embarking on a transformative journey with the theme ‘The Age of Adaptability’. Our carefully curated speaker line-up reflects this ethos, showcasing how our industry must pivot and innovate in response to shifting landscapes. From insightful sessions to vibrant celebrations, Goafest 2024 will promise an enriching experience for all. With this, we are eagerly looking forward to welcoming our delegates, confident that together, we will navigate the ever-evolving currents of our industry with agility and ingenuity.”

  • Featuring Sachin Tendulkar

    Ageas Federal Life Insurance unveils campaign

    Ageas Federal Life Insurance has unveiled a campaign conceptualised by VML, featuring Sachin Tendulkar.

    Speaking about the brand film, Erum Kidwai, Seniro Vice President and Head- Marketing at Ageas Federal Life Insurance, said: “With “Cradle to Crease,” we aim to redefine the narrative surrounding financial planning and insurance. Sachin Tendulkar’s journey serves as a powerful reminder that there is no fixed age or time to prioritize financial security. Through this film, we seek to inspire individuals to take charge of their future fearlessly and embrace a proactive approach towards financial planning through insurance.”

    Mukund Olety, CCO VML, added: “By using Sachin Tendulkar’s journey, we aim to redefine the narrative around financial planning and insurance, emphasizing that there’s no fixed age or time to prioritize financial security. VML is proud to create a campaign for AFLI, making it the first brand in India’s BFSI sector to use DeepFake technology positively. This combination of creativity and technology allows us to educate audiences about the importance of life insurance in a way that connects with today’s tech-savvy generation.”

  • Created by DDB Mudra Group

    Clean & Clear launches its latest digital film

    Clean & Clear, teen skincare brand, unveiled its latest digital film as part of its ongoing campaign ‘Pimple Hi Toh Hai’.

    Sharing the inspiration behind the campaign, Manoj Gadgil, Vice President of Marketing & Business Unit Head, Essential Health & Skin Health, Kenvue said: “Pimples unexpectedly disrupt a teen’s life. It not just affects them socially but also deeply impacts their confidence. As a leading teen skincare brand which is trusted by millions of girls, Clean & Clear believes in clearing such momentary small distractions from a teen’s life and their skin so they can focus on the important things that matter. Our new and improved Clean & Clear Foaming Facewash® offers unmatched results by providing an effective solution to wash away their pimple concerns while retaining 99% of skin’s natural moisture 4 their skin. Now teens can embrace the unwanted surprises, and never miss out on life.”

    Added Harshada Menon, Group Creative Director, DDB Mudra Group: “While our last campaign addressed the teen’s social anxiety around pimples, this one takes the idea further, and challenges the entire narrative we’ve built around pimple. We want to give teens their confidence back and show them how a pimple isn’t the end of everything.”

  • To drive regional growth

    Huella Services revamps its leadership team

    Huella Services, the digital ad sales monetisation, has revamps its leadership team with the induction of three industry veterans as regional directors.  Kush Kapoor steps in as the Regional Director for North India, Kalyan Chakraborty, or KC, takes the helm as Regional Director for South India, Ketaki Hardikar joins as the Regional Director for West India.

    Said Mayura Nayak, CRO of Huella Services: “We’re thrilled to welcome Kush, Kalyan, and Ketaki to our leadership team. Their exceptional backgrounds and industry insights will be pivotal in turbocharging our regional strategies and delivering unparalleled value to our clients and partners.”

  • Developed by TBWA/India

    Dixcy Scott launches new campaign

    Dixcy Scott, the men’s innerwear and clothing brand, has launched a new campaign ‘Body Ki Bhasha’, developed by TBWA\India.

    Said Shekhar Tewari, Chief Executive Officer of Modenik Lifestyle: “The Body Ki Bhasha campaign celebrates the confidence that comes from being true to yourself, which is reflected in your body language. Yashasvi Jaiswal and Mohammed Siraj are perfect ambassadors for this campaign. Coming from humble beginnings, they have broken through societal constraints with their talent and confidence in their abilities. This campaign highlights that societal norms are deemed irrelevant when you believe in yourself. Comfortable innerwear contributes immensely to this self-belief, influencing how men perceive themselves and are perceived by others by how they carry themselves. Dixcy Scott innerwear plays a vital role in providing the comfort and support that boosts this confidence. This campaign showcases how comfortable innerwear enhances body language which enables you to seize the moment and stand out.”

    Added Govind Pandey, CEO at TBWA\India: “Dixcy Scott is a disruptor brand that is challenging the dominant conversation in the inner wear category. Instead of conventional toxic masculinity narrative, the brand has adopted an empowering role in defining your body language. We are taking on the role English language has traditionally played as the essential skill for upgradation to the next socioeconomic class.  Society is now challenging that. As long as you are good at what you do and have the right body language, you are ready for anything.  Dixcy Scott gives you the Body language Jo Chha jay.”

  • Created by Lowe Lintas

    Kajol stars in new campaign of Google Pay

    Lowe Lintas has recently launched a campaign in collaboration with Google Pay, digital payment platform. The campaign, starring actress Kajol, seeks to highlight the unparalleled confidence, solace, and peace of mind experienced by users while utilizing the payment app.

    Sharing his thoughts on the campaign, Naveen Gaur, Group Chief Operating Officer (Growth & Innovation), MullenLowe Lintas Group said: “With digital payments becoming an integral part of our daily lives, we wanted to reiterate and reassure users about GPay’s ability to handle their payment needs in a simple, secure and fast way. To bring this to life, we let the product take centre stage with the audio and visual mnemonic of the blue tick serving as a positive reaffirmation of a seamless payment on the app. Be it merchant payments, Fastag or mobile recharge, our protagonist Kajol and her family and friends go about using GPay effortlessly. Supported with a musical track in the background reinforcing ‘Sab Tick Hai’.”

    Added Mohit Pasricha, Unit Creative Director, Lowe Lintas: “Consumers are not writers; they don’t express emotions like we might. Their trust reflects in many different ways. One such way is how they enunciate and call out the brand’s name. This is the simple observation we proceeded with. The way one might say ‘Google Pay Hai’ says it all.”

  • Charts how major trends across AI, climate and others will change consumer behaviours

    Dentsu launches Global Future Consumer Study: Consumer Vision 2035

    Dentsu has announced the release of its global study Consumer Vision 2035: The Era of the Insight-to-Foresight Pivot, which charts the long-term consumer trends that will shape the next decade. The research shows a growing comfort level among consumers for an increasing number of administrative and shopping activities being managed by AI on their behalf.

    Said Jeff Greenspoon, Global Practice President, Integrated Solutions, Dentsu said: “What is very clear from the findings of the Consumer Vision 2035 study is that we are only now just entering the next era of transformation across technology, culture, and consumer expectations. An AI-filtered world might seem far into the future, but it is already becoming a reality today and consumers’ interactions with brands will fundamentally shift within the next 10 years. Business leaders and brand builders must start preparing for this new landscape today with both technology and creativity. These provocative insights are the starting point to guide people-centered transformation efforts that create long-term brand opportunities, because those that push the boundaries to innovate now will undoubtedly see the biggest impact through the next decade.”

  • With '100-Year Limited Edition' campaign

    MG Celebrates centenary year

    MG (Morris Garages), a British automobile brand with a 100-year-old legacy, has recently launched its ‘100-Year Limited Edition’ across MG Hector, MG ZS EV, MG Astor, MG Comet, featuring the iconic ‘Evergreen’ colour synonymous with British racing history spanning over 110 years.

    Notes a communique: “As a part of the celebration, MG has created a special film using CGI technology to bring the British racing legacy and 100-Year heritage story to life. This creative approach ensures the campaign resonates with both longtime enthusiasts and a new generation of car lovers.”

  • To advocate making the right choices when selecting a vehicle

    Citroën onboards Dhoni as brand ambassador

    Citroën, the French automaker, has roped in Mahendra Singh Dhoni as its brand ambassador in India.

    Said Shishir Mishra, Brand Director, Citroën India: “We are very excited to welcome Mahendra Singh Dhoni into the Citroën family. His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India’s finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand’s ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”

  • It is scheduled to take place from May 29 to 31 at the Westin Powai in Mumbai

    Goafest 2024 update: Surge in delegate entries reported

    Goafest, notes a communique, has achieved remarkable success with a surge in delegate entries and unprecedented support from industry leaders. It is scheduled to take place from May 29 to 31 at the Westin Powai in Mumbai.

    The 17th edition of Goafest boasts of delegations from media agencies including Group M, Madison Communications, Initiative Media, OMD, Havas Media, Publicis Media and Zenith Optimedia among others. Creative firms Leo Burnett, FCB Group, TLG India, L&K Saatchi & Saatchi, Havas Worldwide are also on board, along with brands like Nestle, Tips Industries, Kotak General Insurance, and Airtel. Media giants Bennett Coleman, ABP Group, Zee Media, Navabharat Media Network, et al have also shown unwavering registration support. The festival’s appeal spans multinational agencies to smaller firms, showcasing its inclusive ethos.

    Sam Balsara, Chairman of the Delegates Committee – Goafest 2024, expressed his enthusiasm for the upcoming event, stating, “Goafest has always been a beacon of creativity and innovation in the advertising industry. This year’s entries have set a new benchmark for excellence. The support from the industry has been overwhelming, and the record number of registrations is a clear indicator of the vibrant and dynamic nature of advertising media and marketing industry.”