MxMIndia

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  • RadioCity, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros

    RAMcheck: No change in #1 stations across RAM markets

    By A Correspondent

     

    TAM Media’s Radio Audience Measurement (RAM) – which covers four key metros, Mumbai,Delhi, Kolkata and Bengaluru – released its latest radio listenership figures for Wk 8 to Wk11 (Last two weeks of February 2012 and first two weeks of March 2012).

     

    According to the latest RAM data, for listeners of 12 years of age and above, all places of listening, and according to radio channel shares,RadioCity, Radio Mirchi, Fever FM, Big FM, Red FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.

     

    WhileRadioCityretained its leadership position in Mumbai and Bengaluru, Fever FM and Radio Mirchi also continued to remain the leading FM stations inDelhiand Kolkata respectively.

     

    Mumbai:

    RadioCitycontinues to be the most popular FM station in Mumbai, as the FM station has maintained its leadership position in the city. Ranked second is Radio Mirchi followed by AIR FM2 Gold, Fever FM and Big FM which are ranked third, fourth and fifth respectively. These top five FM stations and Red FM, ranked sixth have secured their listenership share in double digits. The other FM stations in the city include Oye! FM, Radio One, AIR FM1 Rainbow, Vividh Bharati and Akashavani Mumbai.

     

     

    Delhi:

    According to the Wk8 to Wk 11 RAM data, Fever FM has once again retained its leadership position inDelhiwith a listenership share of 18.6 per cent followed by AIR FM2 Gold which garnered a share of 18.5 per cent. Although Fever FM is the number one FM station ofDelhi, the government owned AIR FM2 Gold is a close second. What remains to be seen is whether Fever FM is able to widen the gap between the number one and number two FM station? Or will AIR FM2 Gold claim the leadership title?  Once the undisputed leader ofDelhi, Radio Mirchi is now ranked three with a share of 15.2 per cent followed byRadioCityand Red FM with a share of 12.3 per cent respectively. The top five FM stations have received their station share in double digits. The other cluster of FM stations inDelhiincludes Oye! FM, Radio One, AIR FM1 Rainbow, Hit FM, Vividh Bharati and Akashvani Mumbai.

     

     

    Bengaluru:

    RadioCitymaintained its leadership position in Bengaluru with a share of 26 per cent, its nearest rival Radio Mirchi, on the other hand, received a share of 21.7 per cent. Ranked three is Big FM with a share of 17.6 per cent followed by Red FM which received a share of 12.8 per cent. While the top four FM radio stations in Bengaluru received a double digit share, AIR FM1 Rainbow which is ranked five received a share of 6.1 per cent. The other clusters of FM station in the city are Fever FM, Radio One, Radio Indigo, Gyan Vani, Akashavani and Vividh Bharati.

     

     

    Kolkata:

    The top five FM stations of Kolkata continue to remain the same. Radio Mirchi is unanimously the most popular FM station in Kolkata with a whopping 22.9 per cent of the station share. Its nearest rival is Big FM which received a share of 16.8 per cent followed by Friends FM and Aamar FM which are ranked four and five respectively. Kolkata is the only RAM market which perhaps has not seen a change in the top four rankings in a long time. While Fever FM and Red FM are ranked five and six respectively, other clusters of FM station in Kolkata are Oye! FM, Radio One, Power FM, AIR FM1 Rainbow, AIR FM2 Gold, Vividh Bharati and Akashavani Kolkata.

     

  • In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web

    For the 100th edition of Freaking News, some TV awards

    By Ranjona Banerji

     

    Outright, hands down, CNN-IBN wins the award for Silliest Debate Topic Ever On A Monday Night: “Is Yuvraj Singh the next Lance Armstrong?”. For those who have been living on Mars, cricketer Yuvraj Singh has been under treatment for cancer in the US and has just returned to India. A long recovery period lies ahead. Ace cyclist Lance Armstrong, a tour de force on the Tour de France, won his battle with cancer and didn’t let it affect his sporting prowess and achievements. Surely however, it is far too early to comment on Singh’s condition and future at all, although there must be every hope for a full recovery and return to form. Under the circumstances, this kind of discussion appears insensitive and illogical.

     

    * * *

     

    The Earnest Sadness In The Face of Terrible Facts award for Monday night goes to Arnab Goswami and Times Now on the discussion about a spurt in incidents of violence committed by teenagers. Goswami rued that the motto of “Simple living and high thinking” no longer made sense to the post-reforms generation and participants talked about how the drive for money and success had skewed values for young people. There was a pall of gloom all over the Times Now set as actors ruminated on the terrible effects of money and lack of supervision on young people. I had to use at least three hankies. Note to self: keep a box of tissues next to the television.

     

    * * *

     

    The award for showing Immense Fortitude In The Face Of Severe Provocation is shared jointly by Nidhi Razdan of NDTV and Sagorika Ghose of CNN-IBN as they attempted to control Trinamool whatever-he-is Derek O’Brien as he defended his Supreme Leader Mamata Banerjee from the wicked media. First on NDTV and then on CNN-IBN, O’Brien shouted, flustered and blustered his way through as he got angrier and angrier that anyone had dared to criticise his Supreme Leader. Razdan had him first and she barely managed to get him to stop talking so that the other guests could have their say.

     

    By the time he reached CNN-IBN, he had worked himself into a fine rage. He then “had words” with a CPI spokesperson which descended to phrases like “You are not the king of me” being bandied about. He then called Lord Meghnad Desai ‘Lord Swarj Paul” which led to another bout in which O’Brien emerged bloody. Then he and Desai got into another spat.

     

    All in all, Ghose was out-shouted and had to use her diplomatic skills (come on, we’re all born with them) to stop her guests from killing O’Brien. Even Dexter seemed kind and gentle after all this.

     

    * * *

     

    After all that, Jon Stewart’s The Daily Show on Comedy Central gets the award for Restoring Sanity to News Analysis as he took on the shooting of American teenager Trayvon Martin by a Neighbourhood Watch member George Zimmerman in Florida. Stewart asked all the questions that anyone following the case wants answers to.

    Phew.

     

  • BIGFlix+ all set to entertain consumers on the Funbook tablet by Micromax

    BIGFlix takes consumer entertainment to a new level on Micromax Funbook

    By A Correspondent

     

    BIGFlix, a part of Reliance Group’s digital entertainment business, and Micromax Informatics Limited (Micromax), on Tuesday announced their partnership to further advance the Movies on Demand ecosystem in the ‘now’ age of ‘Digitalization’ on the newly launched Funbook by Micromax.

     

    As a result of the partnership, BIGFlix has specially created an Android app for Funbook, the country’s first ever tablet operating on the latest Ice Cream Sandwich. This allows subscribers to stream HD (High Definition) quality blockbusters from a premium catalogue which comprises of  over 1,000 movies across several genres be it action, comedy, drama and many more absolutely free for a period of one month. The same is also available for a subscription fee of Rs249 per month.

     

    Commenting on the partnership,  Shreyash Sigtia, Business Head, BIGFlix said: “BIGFlix is India’s first and only movie on demand service that offers an exhaustive library of movies in several languages across various genres. We are very happy to partner with Micromax Funbook. This association is extremely vital for us as it will enable us to make movies on demand available to Indian masses.”

     

    Commenting on the association, Deepak Mehrotra, CEO, Micromax said: “Our strategy, since inception, has been to provide unique product offerings coupled with distinctive value additions to customers from time to time and our tie-up with BIGFlix, India’s first and only movie on demand subscription service underscores this. We believe that in a highly competitive atmosphere, this will allow us to replicate our growth -globally, regionally as well as locally.”

  • Boosts the brand engagement offer of the Havas Sports & Entertainment network with the acquisition of US-based experiential market leader ignition

    Havas Media announces expansion of its sports & entertainment ops

    By A Correspondent

     

    Havas Media, one of the world’s leading media groups, announced a further expansion of its Havas Sports & Entertainment operations with the acquisition of ignition, an award winning, independent experiential marketing agency with offices in theUSA,London and Moscow.

     

    The acquisition forms part of Havas Sports & Entertainment’s strategy to up-weight its global brand engagement offer, particularly in the run up to the London 2012 Olympic and Paralympic Games and the 2014 FIFA World Cup Brazil.

     

    The ignition brand will join the Havas Sports & Entertainment and Cake Group agencies in delivering experiential campaigns in markets complementary to the network’s existing local footprint, which now spans 34 offices in 20 markets. With ignition’s headquarters and strongholds inAtlantaandNew York, the move will significantly increase Havas Sports & Entertainment capabilities in the US.

     

    ignition’s delivery of large-scale, event-led brand engagement campaigns and leadership in sustainable experiential marketing will also complement Havas Sports & Entertainment’s current branded content, social media, sponsorship consulting, PR, brand experience and research offers.

     

    Along with synergies in location and expertise, ignition also adds an attractive, long-retained client base with brands such as American Express, BP, Delta Air Lines, ESPN, Kia, United Nations Foundation, Victoria’s Secret and The Coca-Cola Company (with whom it holds a prestigious ‘global partner’ status).

     

    ignition will continue to be managed by Mike Hersom, current ignition president, alongside CindyAnn “CA” Hersom, CMO, and Dill and Susan Driscoll, the original founders. Hersom will report into Havas Sports & Entertainment’s global president and CEO Lucien Boyer.

     

    “We are proud to welcome ignition to the Havas Sports & Entertainment network. Together we will achieve great things thanks to ignition’s expertise and outstanding reputation for delivering sustainable consumer experiential events around the world,” said Mr Boyer.

     

    “ignition will add tangible value to the Havas Sports & Entertainment and Cake Group agencies in our network, helping to reinforce our strong global offering at a very interesting time for brands in sports and entertainment. ignition’s 15 year history of activating the Olympic Torch Relay, including for London 2012, and 14 years activating the Trophy Tour in relation to the FIFA World Cup for The Coca-Cola Company will also build on our involvement with these key clients and sports organizations.”

     

    Mr Hersom added: “Today the ignition brand goes truly global. With Havas Sports & Entertainment’s infrastructure, insight and reach, coupled with our 15 year track record of leading complex international consumer campaigns, we are now poised to take our magic to scale for sustainable growth. This move is part of Havas’ acquisition strategy to both develop and expand core areas of expertise and to target entrepreneurial, innovative forward-looking agencies that use creativity and technology to develop better relationships between consumers, brands and their wider communities.”

     

  • Brands like Volkswagen & Parle 20-20 cookies have joined hands with UTV to launch the official IPL season 5 mobile game

    UTV Indiagames gets ‘IPL Cricket Fever’

    By A Correspondent

     

    UTV Indiagames has launched the official IPL season 5 mobile game, ‘IPL Cricket Fever’. They have made sure that all elements of the actual IPL cricket are experienced through the game including the brand associations. Brands like Volkswagen and Parle 20-20 cookies have joined hands with UTV Indiagames, to associate with ‘IPL Cricket Fever’.

     

    Volkswagen has extended its on-ground association with IPL Season 5 to the official game by introducing brand elements for ‘Super Sixes’ & ‘Man of the Series’. Just like the on-ground association, Volkswagen is the brand partner for every ‘6’ hit in the game. For the ‘Man of the Series’ in the mobile game, the player with maximum number of wins during the current IPL season will be presented with the ‘Volkswagen Vento – IPL Edition’.

     

    Parle has associated with the game with their brand Parle 20-20 cookies for various in-game branding elements like ‘4s’ and ‘Replays’. The brand is also the sponsor of the ‘Man of the Match’ reward in the game during the presentation ceremony.

     

    Commenting on the brand associations for the game, Vishal Gondal, CEO, UTV Indiagames said: “The IPL season is the most exciting time of the year for cricket enthusiasts, both on ground and in the digital space. With IPL Cricket Fever we wanted to offer an as close to real experience of the actual on-ground action of IPL and with Volkswagen and Parle 20-20 cookies on board we have made it happen. Now whether the player hits a 4, 6 or wins man of the match or even man of the series, the presence of these brands will give them the actual IPL feel even on their mobile phones.”

     

    Lutz Kothe, Head of Marketing & PR, Volkswagen Group Sales India Private Ltd. said: “The immense response we received for the IPL Edition I has prompted us to introduce the IPL Edition II and this time with both our popular carlines – the Polo and the Vento. To make this more exciting, we are introducing the official mobile game for IPL in association with UTV Indiagames giving an opportunity to all the cricket enthusiasts to win the Vento IPL Edition II. We are sure cricket enthusiasts will enjoy this game and participate to win their favorite carline.”

     

    Pravin Kulkarnii, General Manager – Marketing, Parle Products said: “Gaming is huge in the country today and the mix of cricket and games appeals to one and all. IPL is as popular on ground as it is in the digital space. Parle 20:20 cookies’ association with UTV Indiagames’ official IPL game is the perfect brand opportunity for us as it extends our brand recall in the digital space instantly.”

     

    ‘IPL Cricket Fever’ is based on the IPL Season 5 format and includes all official 9 teams – Mumbai Indians, Chennai Superkings, Deccan Chargers, Delhi Daredevils, King XI Punjab, Kolkata Knight Riders, Rajasthan Royals, Royal Challenger Bangalore and Pune Warriors.

     

    The users will be able to play with the official IPL players including Sachin Tendulkar, Michael Hussey, MS Dhoni, Ravindra Jadeja, Virendra Sehwag, Adam Gilchrist, Gautam Ghambir, Yousuf Pathan, Kevin Pollard, Rahul Dravid, Shane Watson, AB de Villiers, Michael Clarke and many more. There are three game modes available which include quick match, powerplay and IPL tournament. The user can play the entire season as per the actual IPL season too, 4 stadiums with 3 difficulty modes and original IPL players make this the most exciting cricket game around.

     

    The game is available on Android, iOS and Java to ensure that every cricket enthusiast can lay their hands on it to enjoy the IPL season.

     

    UTV Indiagames is India’s integrated game developer-publisher across mobile, online and the interactive television. The company has been a pioneer in the mobile gaming space and has partnered with several major game publishers and media companies in the world such as EA, Disney, THQ, Atari, Universal, Fox, Warner brothers, Sony, MTV, 2K and others whose IP has been published across global leading telecoms including Verizon, Vodafone, Airtel, AT&T, Telstra and others.

     

  • This is in line with its aggressive growth plans as part of its 10th year celebrations inIndiamarket

    George P Johnson launches Audience Marketing Division

    By A Correspondent

     

    GPJ India, the wholly owned subsidiary of GPJ Worldwide, an experience marketing agency has announced its foray into communication marketing with a strategic focus to target the right audience with the launch of its new Audience Marketing Division. This is in line with its aggressive growth plans as part of its 10th year celebrations in India market.

     

    Speaking about the new division, Rasheed Sait, Country General Manager, GPJ India said: “Our top priority is to help our clients articulate their message to the right target audience and create, develop, and deliver winning campaigns that are actionable and provide measurable results. Getting the right target audience for our clients and delivery of the right message therefore is very critical which we are sure the Audience Marketing Division will address. We also believe that we can adapt the best practises of our global offices and become a One Stop service provider for experience marketing in India. ”

     

    The Audience Marketing team consists of young and experienced professionals having wide experience in the field of Integrated Marketing Services. The team have specialized resources for audience/lead marketing programs, registration and database management.

     

    “We have often heard clients asking for a 360 degree approach to events. Getting the right audience and a convenient registration process is another point of concern for most clients. GPJ strives to address these issues by a continuous evaluation process and constant improvement by applying the learning from past performances. We are also bringing in the digital method of registration and using cutting edge technology to give the customer a registration experience like none other, We are also looking to expand the team with senior strategic and planning people from the industry to strengthen the team,” added Mr Rasheed.

     

    GPJ isIndia’s leading experience marketing agency, built on a reputation of sound strategic thinking and innovative experience marketing solutions that has led to winning many industry and best practice awards.

     

    The Audience Marketing Services includes Audience Marketing for events, Onsite Registration Management, Response Management, Lead Generation, Lead Validation, Registration Micro site, Website development & Maintenance & Post event analytics

     

  • She will be in-charge of some of the major clients handled out of the Delhioffice such as Dabur Jaypee, Nestle and Mother Dairy.

    Radhika Das to join DDB Mudra Delhi as Vice President

    By A Correspondent

     

    DDB Mudra has roped in Radhika Das as Vice President and she will be in-charge of some of the major clients handled out of theDelhioffice such as Dabur Jaypee, Nestle and Mother Dairy.

     

    With over 13 years of experience, Ms Das comes to DDB Mudra from Ogilvy & Mather/Brand David where she worked as Director, Client Services. Prior to this, she worked with Publicis Communications and with Hakuhodo Percept. She has worked on some of the world’s most well-known brands such as HP, RBS, Costa Coffee and Maruti Suzuki to name a few.

     

    Commenting on this new appointment, Vandana Das, President, DDB Mudra Group, said: “It gives me great pleasure to welcome Radhika to join us in DDB Mudra Group,Delhi. As part of the exciting journey ahead, I see Radhika as a key player in theDelhiteam to nurture client relationships, build brands and also to help us grow.”

     

    On joining DDB Mudra Group, Ms Das said: “I’ve worked with Mudra in my earlier years and given the extremely enriching experience I had, I’m absolutely delighted to be back again. I’m looking forward to a long innings and being a part of the evolution, the organization is witnessing.”

     

    The DDB Mudra Group, a part of the Omnicom Group, is India’s largest integrated marketing communications and services network. The group comprises eight agencies – DDB Mudra, DDB MudraMax, Mudra, DDB Health &Lifestyle, RAPP, Tribal DDB, Water and Maatra.

     

    The DDB Mudra Group’s scope of services run the gamut through Advertising, Media Planning & Buying, Digital & New Media, Data-driven Marketing, Health & Lifestyle, OOH, Retail Design and Visual Merchandising, Navigation Solutions, Experiential Marketing (Promotions, Events, Rural), Trade Marketing, Youth Marketing, Localisation Pre-Media Services, Content Creation, Strategy and Design Consultancy.

     

    DDB Mudra Group operates out of its offices in 15 leading cities and is represented in more than twenty other locations, giving it a comprehensive presence across the length and breadth of the country.

     

  • DDB Mudra group creates an innovative campaign for Symphony

    Symphony’s Garmi at large

    By A Correspondent

     

    The new campaign for Symphony air coolers has a fresh and brave storyline. Though it borrows from Bollywood quite literally, it makes it fun and very relatable to every Indian.

     

    Cooling large houses is a difficult and expensive proposition. The new model from Symphony, Storm, is a revolutionary cooler in terms of its size and shape – one-of-its-kind in the world.

     

    The story is part real, part gimmick, part Bollywood masala and part social message. It simply says that heat can make people crazy. It makes them go out and do things that are bizarre. Powerful people live in large houses and if they are irritated by heat, they could really go berserk.

     

    Commenting on the campaign, Ravinder Siwach, Group Creative Director, DDB Mudra Ahmedabad, said: “Communication in this category is pretty much feature-led so we decided to do something that will make people ‘say what was that’!? Think this is the first time anybody has used feature film footage in a commercial.”

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=J_JHd0FA6DE[/youtube]

    Mr. Rajesh Mishra, GM, Marketing, said: “Symphony is a very strong brand. It is the world leader in Air Coolers. Storm is truly revolutionary product – a tower cooler that can cool large spaces, looks absolutely premium and comes loaded with an array of features.  We wanted a very unique launch communication for it in our unique Symphony language. We experimented a bit with the execution and at times even had second thoughts about taking the risk. But today I am happy to share that we have been able take it at a level above. The rest is for the audience to judge.”

     

     

     

  • Ms Pahwa will be based in India, reflecting shifting global priorities and ppportunities

    Maxus names Madhvi Pahwa as first global talent director

    By A Correspondent

     

    Madhvi Pahwa, veteran media agency executive with extensive experience in talent development and marketing, has been named Global Talent Director for Maxus.

     

    The announcement was made by Maxus Global CEO Mr Kelly Clark, who said Ms Pahwa will be based in New Delhi where she currently works as Managing Partner for Learning and Culture at GroupM India.

     

    “This is a hugely important step for Maxus,” Mr Clark said. “Following our explosive growth over the past few years, we need to improve how we recruit, inspire and motivate our people. Madhvi can help us do this.”

     

    Mr Clark noted that locating the talent director’s role in India rather than New York or London signalled a break from tradition for media agencies, one that provides the agency with an important distinction from its competitors. “I’ve always believed there’s big opportunity for a media agency to take an exciting new direction in talent management, one that really differentiates the agency,” Mr Clark said in a communique. “Maxus can be that agency, and I think we can make that happen with Madhvi’s leadership, advice and partnership. Having Madhvi based in Asia also recognizes the importance of our fastest-growing region to the future of our talent agenda.”

     

    Before joining GroupM in India in 2006, Ms Pahwa has held several senior marketing and brand management roles with marketers including Procter & Gamble and Coca-Cola India, where she spent a decade in marketing roles ranging from managing brand portfolios to consumer insights to media planning and buying.

     

  • Onads appointed H&R Block's marketing & communications agency for theirIndialaunch. The business was won after a multi-agency pitch.

    H&R Block appoints Onads as Marketing and Communication Partner

    By A Correspondent

     

    Onads Communications has bagged the business of US-based H&R Block, the global leaders in assisted tax preparation and return filing. H&R Block has over 25 million customers across the world.

     

    H&R Block will be initially present inBangaloreand Pune, but it plans to have 30 outlets in 6 cities next year and open up to 500 outlets across the country by 2017.

     

    The timing of the launch is strategic as H&R Block wants to capitalise on this year’s ‘Indian tax season’ which is essentially April to July for individual tax return filers.

     

    H&R Block had invited ad agencies in Mumbai, with the objective of finding a marketing & communications partner that will understand the business they are in, evaluate the implications for the Indian market, and suggest strategic and creative solutions to build this large global brand in India.

     

    The Onads presentation tackled this with an insightful approach by coming up with a fresh and friendly identity for the brand, followed by a clear road-map for the brand in India.

     

    The challenge was to deliver on the global brand values of a firmly established brand in USA, Canada, Australia and now in Brazil, but completely localise intent and personality. Jignesh Maniar, Founder of Onads said: “We are thrilled to be selected as the marketing partner by a company of the global stature of H&R Block. The marketing launch plan is finalised and Onads is going to partner with H&R Block meticulously and diligently to build a strong foundation in India.’

     

    Rohan Parikh,MD, H&R BlockIndiasaid: “We at H&R Block are delighted to have a passionate and resourceful marketing partner in the Onads team led by Jignesh Maniar. We were impressed by their thorough attention to their micro & macro-objectives and ‘real world’ solutions approach. H&R Block has brought its refined global processes for convenient tax filing and adopted the same for the Indian market. We are very optimistic aboutIndiaand look forward to bringing ease and accuracy to individual, small business and self employed tax filing in India.”

     

  • Pradeep Gairola joins Naukri group's Meritnation as COO

    Pradeep Gairola quits TIL, joins Meritnation as COO

    By A Correspondent

     

    Pradeep Gairola, VP with Times Internet Ltd and Business Head of timesofindia.com has moved on to join Applect Learning Systems as COO. Applect runs meritnation.com which is a leader in the online school education space.

     

    A turnaround specialist in the print and online media with over two decades of experience, Mr Gairola has worked with The Times of India group, Aptech Internet, Mid-Day, Ananda Bazar Patrika and more recently (since October 2008) with Times Internet Limited.

     

    “I had a great innings at Times Internet,” he says. “The leadership team of TIL is outstanding and I have benefited tremendously from my stint with the company.” On his move to meritnation.com he says, “I am quite excited about the potential of the education sector in India. According to Technopak, the private education sector is estimated to reach US$ 70 billion by 2013 and US$ 115 billion by 2018. The team at Meritnation.com has built a solid foundation and it is well-placed to benefit from the education revolution that will sweep the country. It is great to be a part of the team that will touch lives of millions of students in India”.

     

    Meritnation employs more than 125 people, with a large bias toward content creation. It was started in 2009 by IIM Bangalore 1996 batch-ers Pavan Chauhan (CEO) and Ritesh Hemrajani (Director).

     

    Meritnation is part of the Naukri.com group and is headquarted in Delhi. It caters to the learning needs of students for Classes I-12 (K12) from CBSE, ICSE and leading state boards. Amongst pay sites in education in India, Meritnation is reported to be numero uno. It offers online and correspondence learning resources for Maths, Science, English, Hindi, Sanskrit and the Social Sciences.

     

  • Internet advertising hit $84.8 billion in 2011, representing a 16 percent increase over the previous year, according to a new report from GroupM

    GroupM study says global web spends up 16% in 2011

    By A Correspondent

     

    Internet advertising hit $84.8 billion in 2011, representing a 16 per cent increase over the previous year and accounting for more than 17 per cent of all global measured advertising expenditures, according to a new report from GroupM.

     

    North America led the pack in terms of overall digital ad spending with an estimated $34.5 billion; Asia-Pacific came in second with $24.8 billion followed by Western Europe with $21 billion, according to the study, entitled This Year, Next Year: Interaction 2012.

     

    The study is part of GroupM’s media and marketing forecasting series drawn from data supplied by parent company WPP’s worldwide resources in advertising, public relations, market research, and specialist communications. It was released on Wednesday by London-based GroupM Futures Director Adam Smith and New York-based GroupM Interaction Global CEO Rob Norman.

     

    The study also predicts that in 2012, digital advertising spending will reach $98.2 billion globally, almost 16 per cent more than this year.  The figure represents almost 19 per cent of all measured advertising investment.  In the 2012 forecast, North America once again ranks first with an estimated $38 billion in digital ad spend; Asia-Pacific follows with $31.4 billion followed by Western Europe with $23 billion.

     

    In the US, digital advertising spending hit $32.2 billion in 2011, representing a 22 per cent share of the overall domestic market and a 12 per cent increase over the previous year, according to the study.  This year those figures are expected to reach $35.4 billion for a 23 per cent share and a 10 per cent increase over 2011.

     

    The report also includes detailed commentary on the current state of various digital marketing developments and offers insightful observations on the evolution of digital communications and the inherent implications for marketers.

     

    “At the risk of an ‘oh really?’ response, it’s possible to argue that for the first time since these reports began that the last year has been one of evolution rather than revolution,” Mr Norman wrote in the report’s introduction.  “It seems that less is brand new and that a combination of scale of usage of an increasingly social and mobile web, the penetration of devices supported by it, and the continued atomization of audiences and content, in both their creation and distribution combine to tell the story of the year.”

     

    Mr Norman added: “In 2007 we speculated about a world that would be truly social, searchable, mobile, addressable and interactive and illuminated by data that could be collected and applied across all marketing functions; in 2012 that is no longer a matter for conjecture.”

     

    In addition to spending forecasts, the comprehensive, 20-country report also details ad investment in paid search and Internet display as well as providing data on broadband penetration, media time spent online and e-commerce per user data.

     

    Additional key findings in the survey include the following:

     

    • Digital advertising’s share of total ad investment rose from 4.4 per cent worldwide in 2004 to a projected 18.8 per cent in 2012.
    • The average percentage of consumers’ “media time” spent online increased from 11 percent in 2006 to 19 percent in 2011. The absolute number of broadband homes worldwide has nearly tripled in this period to reach 500 million, and the typical country has seen broadband penetration grow by half.
    • Aside from general monetary inflation, ad investment growth has two main vectors: aggregate audience hours, and advertising intensity per individual. Average online advertising investment per online user doubled between 2006 and 2011.  For 2011, Norway had the highest per-capita online ad investment in the study’s sample–$200.
    • E-commerce accounts for about 5 per cent of global retail sales today, with instant-on devices, secure and simple payment, vouchering, and the optimization of retail for mobile serving as catalysts for growth.
    • Consumer tablet penetration reached double digits in only three of the survey’s countries in 2011: the US, Finland and South Korea.  However, take-up is expected to be rapid and nine countries should reach double digit penetration in 2012.