MxMIndia

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  • 20:20 MSL will work with Hay Group to build brand awareness and manage its reputation as a global management consulting firm

    Hay Group appoints 20:20 MSL as its strategic communications partner in India

    By A Correspondent

     

    20:20 MSL India, part of MSLGROUP, Publicis Groupe’s flagship specialty communications, PR and events network and the largest PR and social media network in India, has been selected by Hay Group as their strategic communications partner in India.

     

    Hay Group, which entered the Indian market seven years ago, is one of the leading premium management consulting companies and is the largest people consulting organization by revenue and clients inIndia. 20:20 MSL will work with Hay Group to build brand awareness and manage its reputation as a global management consulting firm that works with business leaders to develop talent, organize people to be more effective and motivate them to perform at their best.

     

    20:20 MSL’s seven offices acrossIndiawill work with Hay Group on a nationwide mandate, spearheaded by 20:20 MSL’s National Capital Region (NCR) Office inNew Delhi. The agency has been tasked with drawing on its integrated communications expertise to creatively engage audiences that includes CEOs and CXOs of Indian industry, across traditional as well as social media platforms.

     

    As a newcomer in the consulting space in a niche sector of human resources, leadership & talent, Hay Group will draw on 20:20 MSL to build brand familiarity and also sensitize Indian businesses, including family-owned businesses to the value that leadership development and talent management can add to their enterprises.

     

    Commenting on the appointment, Amrit Ahuja, Vice President, 20:20 MSL said: “As the Indian economy grows and Indian companies expand overseas, the focus on managerial talent and leadership has grown manifold. Indian businesses, including many family-owned businesses are on the lookout for experts and specialists who can help them achieve business objectives through development of competencies in the areas of leadership development and talent management. I am thrilled that Hay Group has chosen 20:20 MSL as its communications partner to reinforce its mindshare as the leading people consulting organization inIndia. We look forward to building the Hay Group brand inIndiaand aid the dissemination of global best practices and knowledge that it brings to Indian industry.”

     

    Prashanti Mikayla, Senior Manager, Brand & Talent, Hanmer MSL added: “Acquiring the right talent has become the third most important driver for organizational growth and CEOs worldwide have begun to factor this into their strategies. In the present turbulent market conditions with a dearth of the ‘right fit’, the need is to focus on attracting, engaging and retaining talent that reinforces the purpose of the company and promises a direct impact on the bottom line. With this appointment, we believe that the Hay Group can benefit from MSLGROUP’s Brand & Talent practice to fortify their Employer Brand in the Indian industry.”

     

    Gaurav Lahiri, Managing Director, Hay Group India of Hay Group commented: “We were interested on partnering with an agency that understands our philosophy of transforming people and organizations, realize their potential. With 20:20 MSL’s deep social media expertise, deep sector knowledge and experience, and its capability to seamlessly implement national campaigns, we hope to reach out to Indian business leaders, differentiate ourselves as a strong knowledge driven firm with proprietary insights and become the preferred partner of industry inIndia.”

  • Every year the PRCI looks at eminent professionals from the PR discipline in India and selects the chosen ones for inclusion in the Hall of Fame

    PRCI inducts NS Rajan in the Hall of Fame

    By A Correspondent

     

    NS Rajan, the public relations evangelist inIndia, has been inducted in the Hall of Fame by PRCI at the recently concluded Global PR Conclave 2012.

     

    Every year the Public Relations Council of India (PRCI) looks at eminent professionals from the public relations discipline inIndiaand selects the chosen ones for inclusion in the Hall of Fame.

     

    NSR, as he is fondly called, has been nurturing and re-defining the public relations industry inIndiawith his strong belief in consulting and advisory approach at a time when the industry didn’t have these words in its dictionary. Grit, passion and innovation are the three cornerstones of NSR’s illustrious career spanning over two decades.

     

    “I dedicate this recognition to each of my colleagues, past and present, who have contributed to make what Ketchum Sampark is today,” said NSR, Managing Director – Ketchum Sampark.

     

    A postgraduate in Business Management, NSR is widely credited for bringing in ethics, moral values and a sense of pride to the public relations industry inIndia. NSR started his career with the Associated Cement Companies (ACC), followed by Essar Group where he headed its Corporate Communications Team. He successfully guided all communications related to Essar Group’s metamorphosis into one ofIndia’s largest industrial houses with interests in steel, oil, shipping and telecom – including helping the group raise several billion dollars from the capital markets.

     

    Under his stewardship Sampark, started in 1994, has developed and executed distinctive, high-impact global communications campaigns for several global and Indian brands like DSP Merrill Lynch, ICICI Prudential, Fitch Ratings, ICICI Venture, Bajaj Auto, Tech Mahindra, Hutch Vodafone, ABB, Exide, Lafarge and others.

     

    H K Dua, Member of Parliament and former Editor-in-Chief of Times of India, K Subramanyam, Director General of Police,Maharashtra, Dr. N. Prabhu Dev, Vice-Chancellor of Karnataka University, and CV Prasad, CEO, Gradatim, Chennai, M B Jayaram, Executive Director KPCL and Chairman Emeritus PRCI and Mr. ND Rajpal, President, PRCI graced the occasion.

     

     

    In 2011, Ketchum Inc. a leading global communications firm acquired a majority stake in Sampark PR Pvt. Ltd. after a four long year preferred partner relationship. The joint alliance Ketchum Sampark Pvt. Ltd., part of the Omnicom Group significantly expands Ketchum’s presence inSouth Asia, complementing Ketchum’s strong network in the Asia-Pacific region.

     

    Public Relations Council ofIndia(PRCI) is a national body of Public Relations, Corporate Communications, Advertising and Media Practitioners, Event Managers and also academicians. Established in 2004 PRCI strives to enrich the professional development of media practitioners and provides networking opportunities to further the course of the profession.

     

  • Kapil Dev & Romi Dev will inaugurate the www.millionweddingpics.com website and upload the first picture

    Bharat Matrimony to create the world’s largest wedding photo album

    By A Correspondent

     

    Kick-starting a two month long run-up to Matrimony Day (April 14), BharatMatrimony.com has set the ball rolling on February 14th in an attempt to create two world records – attempt a Guinness World Record in putting together the world’s largest wedding photo album; set a world record with 1 million wedding pictures online at www.millionweddingpics.com to create the largest collection of wedding pictures online.

     

    During the event, the celebrity couple Kapil & Romi Dev uploaded the first wedding pictures onto the website to officially launch www.millionweddingpics.com.

     

    The website opens up an opportunity for all married couples to participate in this momentous occasion and create history. They can also drop into any of the over 150 BharatMatrimony retail outlets spread across the country to participate in this record attempt.

     

    Spread over a period of two months, the grand finale of this attempt to create a Guinness World Record with the world’s largest wedding album will be unveiled on April 14, which is celebrated as Matrimony Day across the globe. The final lap of events will begin on March 1 to mark Matrimony Day celebrations.

  • The series will feature insights on key people and events that have shaped our nation as told by insiders who have held positions of power and privilege

    NewsX launches The Insiders with Kalyani Shankar

    By A Correspondent

     

    NewsX has launched a brand new series – The Insiders with Kalyani Shankar to boost its programming lineup. The Insiders is a series that provides viewers with an Insider’s perspective on events and people who have shaped the discourse and direction ofIndia.

     

    Hosted by ace political commentator, Kalyani Shankar, this series will provide groundbreaking insight into certain events of the past that shapedIndiaand changed the course of our collective histories. The ‘Insiders’ featured in this series have held key positions of power and been involved in policy and decision making processes.

     

    The events and people they talk about during the show are not ordinary either. From Pokhran-II to the 1971 Bangladesh War; from Kargil and the IC-814 hijack to the inception of insurgency in Kashmir; from the road to economic recovery in 1991 to when democracies collided with Mrs. Gandhi taking on the might of Nixon and theUSA, the show throws light on all these incidents that shaped our nation’s history.

     

    Commenting on the launch, Jehangir S Pocha, Co-Promoter, NewsX said: “The Insiders re-examines key events that shaped modernIndiathrough Kalyani Shankar’s free-wheeling and frank interviews with the key players involved in those events. The show brings new light to these stories and gives the nation a greater understanding of the issues and decisions behind the events that shook the nation.”

     

    Host of the series, Kalyani Shankar, is a political commentator based inNew Delhi. During her career spanning over three decades, she was theWashingtoncorrespondent and later the political editor of the Hindustan Times. She was a Nuffield Press Fellow atWolfsonCollege,Cambridge. Presently she is a syndicated columnist writing for Hindi and English newspapers, apart from doing a weekly current affairs programme on All India Radio. She has also authored Gods of Power and two other books.

     

    Following are synopsis of some of the episodes that have been featured on the show:

     

    1971:India’s finest hour

    In 1971, there was a brutal crackdown in, what was then,East Pakistanagainst the Bengali population. Thousands of Bengali students and intellectuals were systematically murdered in cold blood by the Pakistani Army. Millions of refugees floodedIndia’s borders and the then-Prime Minister, Mrs. Indira Gandhi knew that she had to act and she did – ordering the army into action on India’s eastern borders. This campaign, once launched was swift and effective. The war ended in just 13 days, after the Indian troops closed in onDhaka. It was here that the instrument of surrender was signed and Gen. Niazi and his troops laid down their arms in what is regarded as history’s first ever public surrender of such magnitude. The episode features the story of how the 1971 Bangladesh War was won from the insider.

     

    Under attack

    In 1999,Indiacame under attack. In May, a mix of Mujahideen and Pakistani army regulars took over strategic positions in our side of the LOC in Kashmir in an attempt to block the only road to Leh fromSrinagarat the time. On Christmas Eve, an Indian Airlines plane (IC-814) was hijacked by armed Pakistani terrorists who forced it to make its way toKandaharinAfghanistan. Both situations were extremely tense and captured the imagination of the whole nation and world. The Vajpayee-led Cabinet Committee on Security (CCS) had to make some tough decisions. Also, it let go of three terrorists who were in jail in J&K against the wishes of the then-CM, Farooq Abdullah. This episode features interviews with Brajesh Mishra (Former National Security Advisor to the PM), Yashwant Sinha (Former Finance Minister) and  Farooq Abdullah (Former CM of J&K).

     

    Road to reforms

    In 1991, when the Chandrashekhar government took over,Indiawas perched on the edge of an economic crisis. As Finance Minister at the time, Yashwant Sinha was the man entrusted to pull us out of the crisis and keep our economy afloat. As Foreign Secretary at the time, Muchkund Dubey was involved in this effort. Hear the story of howIndiawas saved from going under and how the road to economic reforms was built, from insiders Yashwant Sinha (Former Finance Minister) and Muchkund Dubey (Former Foreign Secretary).

     

    Democracies collide

    Indo-US relations were at their all time low when Richard Nixon was the president of theUS. He had nothing but contempt for Indira Gandhi and she was no big fan of his either. Their battle of wits is legendary and evenIndia’s staunchest critics begrudgingly agree that Mrs. Gandhi outfoxed Nixon during the 1971 Bangladesh War. She not only built up public support forIndiaagainstPakistanbut also inked the Indo-Russia Friendship Treaty, which guaranteedIndiaa key ally in the Russians. Insiders MK Rasgotra, thenIndia’s Deputy Chief ofMissionin Washington and later Foreign Secretary and Natwar Singh, former Minister of External Affairs, and someone who worked closely with Mrs. Gandhi provide the flavour of those times in this episode.

     

    Kashmir: Insurgency’s inception

    On July 2, 1984, Governor of Jammu & Kashmir, Jagmohan dismissed the then-Chief Minister, Farooq Abdullah. Many see this as the turning point in allowing militancy to rule the roost in the valley. Hear from both these insiders into the circumstances surrounding this action, and why peace has eluded theKashmirvalley ever since.Sparkswill fly in this episode as both Jagmohan and Farooq Abdullah take each other head on – and spin the story of the inception of insurgency in Jammu & Kashmir.

     

    ‘The Insiders with Kalyani Shankar’ will be telecast every Saturday at 2.30pm and Sunday at 6.30pm on NewsX!

     

  • Sign three-year exclusive deal with YouTube to live stream all fights on a dedicated SFL channel on YouTube

    Raj Kundra & Sanjay Dutt partner with YouTube for Super Fight League

    By A Correspondent

     

    This summer India will witness a sport it has never been acquainted with. Raj Kundra and Sanjay Dutt, through their company Super Fight Promotions Pvt. Ltd., have launched India’s first professionally organized Mixed Martial Arts (MMA) fighting league, Super Fight League (SFL). Super Fight League has tied up with YouTube to live stream the event on a dedicated SFL channel on YouTube at www.youtube.com/SFL.

     

    The SFL-Google partnership will add a new dimension to MMA event providing on-demand access to millions of MMA enthusiasts across the globe. Now fans from Mumbai to Melbourne will be able to join the action from all the fight night events of SFL and share their experiences on YouTube.

     

    The fans can also enjoy special content like fighters’ interviews, fight night highlights, knockout of the night, submission of the night, Bollywood acts, performances by international performers and much more at their convenience.

     

    Under the terms of the tie-up, Google will have exclusive online and mobile rights for SFL content for three years, and, both, Google and SFL will jointly share revenues from sponsorships and advertising on www.youtube.com/SFL.

     

    Raj Kundra, Founder Chairman, Super Fight League said: “This unique initiative by SFL to partner YouTube will give the league a global reach on a single platform. This will allow MMA fans anywhere in the world to view the action on-demand as per their convenience, thus making the SFL channel on YouTube the biggest virtual MMA arena in the world. Since we are offering this as a free service initially our events will have greater viewership than other MMA events. This strategic tie-up will give SFL the opportunity to give MMA fans worldwide the best fight night events with some of the industry’s best MMA Fighters.”

     

    Sanjay Dutt, Co-founder, Super Fight League said: “Martial Arts was invented inAsiaand MMA in the west, now with our partnership with YouTube we will show the world some of the best Indian MMA fighters. With this initiative, fans will be able to have interactions with fighters and celebrities on our YouTube channel. SFL & YouTube will provide a comprehensive site to catch up on all the action any time of the day. SFL will go live from March 11.”

     

    “We are thrilled to have the SFL as our global partner and bring this exciting Mixed Martial Arts sports content for the YouTube community around the world. The SFL format is super exciting and we’re working with SFL team to provide a unique experience to build greater awareness for the sport,” said Gautam Anand, Director, Content Partnership, Asia Pacific.

     

    “At YouTube we’re committed to bring all the exciting content for our users and this association will help us to build on that promise. Sports and entertainment are a big focus area for us and we’re working with companies to take their content to a global audience and also provide a great opportunity for advertisers to interact with a large number of viewers through interactive video formats,” he added.

     

  • 'Unprecedented response from leading brands proves that digital is where marketing wars will be fought'

    Delegates from 15 countries to attend ad:tech New Delhi 2012

    By A Correspondent

     

    With less than ten days remaining, ad:tech, the world’s No.1 digital marketing, media and advertising event, is on its way to be oversubscribed again. ad:tech New Delhi 2012 has been registering an unprecedented number of entries from delegates, exhibitors and sponsors from all over the world, to make it even larger than last year.

     

    The event is being held over three days instead of two days as last year, and has an agenda full of insightful keynotes, panel discussions, workshops and networking opportunities. To be held between February 22 and 24 at Hotel Leela Kempinski Gurgaon, the first day of this conference and exhibition will be dedicated to in-depth master-classes on social media and search techniques for marketing professionals.

     

    The Master Classes will comprise of a hands-on, interactive workshop to provide in-depth learning on developing a web presence, digital brand building, SEO 2.0, evolution of technologies in PPC, social media monitoring, and imbibing search and social into an organization’s DNA. Leading experts from Google, Communicate2, Simplogy, Quova and Value Pitch will be conducting sessions during these pre-registered master classes.

     

    Rammohan Sundaram, Event Chairman, ad:techIndiaand Founder, CEO & Managing Director, Networkplay Media Pvt. Ltd. said: “This year is going to be a big game-changer forIndiain the digital marketing arena, and ad:tech is proud to be at the forefront in bringing the very best of minds together on one platform. We have global digital heads of top brands like Nestle and Pepsi are among the over 90 expert speakers fromIndia, APAC and the world.”

     

    Commenting on the people coming down to India to attend ad:tech, Mr Rammohan said: “Apart from India, we already have confirmations from delegates and speakers of as many as 15 countries, including USA, UK, Singapore, Australia, Japan, Indonesia, Singapore and Korea”.

     

    As the largest gathering of online marketers, the event also promises to showcase leading Indian and global brands, including Pepsi, Coca-Cola, Nestle, Hindustan Unilever Limited, Facebook, Dell, FordIndia, IBM, Nokia, Sony Entertainment Television, Bharti Airtel, LG Electronics, MTV, Linkedin, Homeshop18, Godrej Appliances, comScore, Ogilvy, Avaya, mydala.com, Yatra.com, Kotak Mahindra Group, Tata Teleservices, MotorExchange, and Domino’s Pizza.

     

    Mr Rammohan said: “We see a renewed energy among brands this year. Such an unprecedented response from brands puts to rest any doubt on the future of digital media in India, and proves that digital is the new arena where real marketing wars will be fought, and probably much sooner than we expect.”

     

    Besides the master classes, this year’s ad:tech will also feature an exclusive exhibition area for start-up companies in the digital space, which is almost full booked already.

     

    ad:tech, world’s No. 1 digital marketing ,media & advertising event made its successful debut inIndiain April 2011, withNew Delhi being the first city to host the two day event. With 10 shows in 7 countries, ad:tech has been providing media, marketing and technology professionals with the tools and techniques required to succeed in a changing digital world for over a decade.

     

  • The channel, #1 in affluent India, is fastest growing amongst all international news channels

    BBC World News is the No 1 international English news channel

    By A Correspondent

     

    The latest Ipsos PAX survey (Q4 2010-Q3 2011) shows that BBC World News is the top international English news channel in India, and the fastest growing across all international news channels.

     

    BBC World News is also shown to be the most watched international news channel (35 per cent) amongst the evolved, upmarket audiences, including the affluent, business decision makers and top management consumers. The channel is also the most watched news channel amongst key audiences – thought leaders, international flyers and car owners. BBC World News viewers also have combined investments of US$8 bn.

     

    Sunita Rajan, Senior Vice President, BBC Advertising at BBC Worldwide News said: “This study shows that BBC World News is going from strength to strength acrossIndia. With such an amazing year ahead for international news, we’re pleased that the channel continues to reach so many audiences throughout the region.”

     

    The Ipsos PAX study surveys international and local media consumption and product consumption among affluent adults and business professionals in the Indian cities of Mumbai,DelhiandBangalore. The latest survey covers Q4 2010 to Q3 2011.

     

    BBC World News, the BBC’s commercially funded international 24-hour news and information channel, is owned and operated by BBC World News Ltd, a member of the BBC’s commercial group of companies. BBC World News is available in more than 200 countries and territories worldwide, and over 300 million households.

     

  • Positioned as the ultimate music destination, the music offers a strong platform to artists, both international and Indian

    BIG CBS Spark goes musical for Gen Next

    By A Correspondent

     

    For most youth today music is a lifeline and BIG CBS Spark, in keeping with the needs of its Gen Next viewers, is coming out with some of the hottest and power-packed music-based shows. In its endeavour to sharpen the channel’s musical offering, the channel brings music based shows – Hip Hop MCs, Indie Rock Mania and Hot Hitz for its young audiences.

     

    Apart from urban-international music, BIG CBS Spark will also introduce fresh Indian music blocks ranging from hip-hop, rock, pop, folk, world, brass, chamber music, latest hits and more. The music segments will complement the existing shows like Cheaters, Max, Smash Cards, Oblivious and Real TV.

     

    In connecting with its audiences on ground, BIG CBS Spark will also feature college festivals, music concerts, youth fests, music launches and the likes. The channel will also offer a platform for young and upcoming artists to be showcased on the channel.

     

    With the youth as their audiences, the channel will see heavy use of social media to connect with audiences and already has in place a series of communications on the digital platform to engage with them.

     

    The sharpening of music content also comes from a deep understanding and in-depth research of what the audiences seek for entertainment. In gearing for digitization which is in the anvil, the channel is ensuring that it caters to the requirements of quality and variety for audiences while offering a value proposition to its operator-partners. This new offering compliments Reliance Broadcast Network’s recently launched ‘Choose Your Set-Top-Box Wisely’ campaign, which is designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while also enabling operators to build their brand equity.

     

    A joint venture between Reliance Broadcast Network Limited and CBS Studios International, BIG CBS Networks has changed the way English language television entertainment is served to Indian audiences. The JV launched 3 English language entertainment channels, marking not just RBNL’s, but the Reliance Group’s entry into the television broadcasting space and CBS Corporation’s channel entry into India.

     

    The themed channels targeted at India’s fast-growing, upwardly mobile population are BIG CBS Prime, BIG CBS Spark and BIG CBS Love.
    Reliance Broadcast Network Limited has a multi-media play in the spaces of Radio, Television, Intellectual Property, Out of Home and Television Production, and specializes in creating & executing integrated solutions for clients, across the country. CBS Studios International, the leading supplier of programming to the international television marketplace, is a division of CBS Corporation,

     

  • We found in M&C Saatchi a partner who has the strategy, market analysis, creative expression all figured out just right for W, says Anant Daga, CEO, TCNS Clothing Company Pvt. Ltd.

    M&C Saatchi bags creative mandate for W

    By A Correspondent

     

    The year has begun on an exciting note for W – the leading Indian contemporary ready-to-wear brand for women. The brand appointed M&C Saatchi to carry out their creative duties.

     

    Speaking on the creative association, Anant Daga, CEO, TCNS Clothing Company Pvt. Ltd. said: “We were impressed by M&C Saatchi’s in-depth understanding of the women’s apparel market and the target consumer. We found in M&C Saatchi a partner who has the strategy, market analysis, creative expression all figured out just right for W. Indian women’s wear market is large, unorganized and untapped. Being a leading women’s wear brand, W is well positioned to capitalize on this opportunity and with M&C Saatchi we look towards achieving greater successes for the brand.”

     

    The advancement was confirmed by Anjali Nayar, CEO, M&C Saatchi: “It was a great start to the year. And we are excited about having added W to our portfolio. With retail growing at this pace, we see a lot of scope to do some interesting work together.”

     

    Commenting on this advancement, Richa Sinha, Executive Creative Director, M&C Saatchi, said: “We are happy to have got W as it is a brand that’s close to our heart. What makes W so special is the fact that the brand truly embodies the true spirit of the modern Indian woman and doesn’t believe in slotting women in their clichéd roles.”

     

    Rupin Jayal, Head – Strategy & Planning, M& C Saatchi said: “W is a brand that is unique in representing the aspirations and identity of contemporary Indian women. With its blend of international influences framed within Indian silhouettes, W has the potential of becoming an iconic brand.”

     

    W, a part of TCNS Clothing Pvt. Ltd, designs, manufactures and retails fashionable garments for the Indian women. It is the pioneer in introducing the concept of ‘Mix-n-Match’ in retail and has long been known for its fits and exotic inspirations. W is present in 40 cities across the country with 100 exclusive stores.

     

    M&C Saatchi Communications is one of the world’s youngest and fastest growing global advertising agency networks, with offices in 22 cities across 15 countries. It is founded on the principle of Brutal Simplicity of Thought, with all offices grounded in an entrepreneurial spirit. With offices in Mumbai andDelhi, M&C SaatchiIndiais now an agency of choice for leading entrepreneurs.

     

  • New tournament to feature 21 days of non-stop action, with over 100 hours of matches from February 9-29, 2012

    ESPN STAR Sports to Broadcast Inaugural Bangladesh Premier League

    By A Correspondent

     

    Asia’s top sports content provider, ESPN STAR Sports (ESS) on Thursday announced the broadcast of the much-awaited inauguralBangladeshPremier League (BPL) from February 9-29 on STAR Cricket and STAR Sports.

     

    As the biggest cricketing event inBangladesh, BPL will bring all the glitz and glamour of T20, featuring some of the top names in cricket from around the globe with 21 days of non-stop world-class cricket action and entertainment.

     

    As the definitive rights holder of the best in international sporting events, ESPN STAR Sports will showcase this exciting new T20 event to cricket lovers across Asia, along with Channel 9, which will broadcast the tournament inBangladesh.

     

    With the match action kicking off on February 10, the first edition of theBangladeshPremier League will feature six teams that will play each other twice in a round-robin format of over 33 matches held inChittagongandDhaka. Each team will feature a stellar mix of a leading icon player fromBangladeshalong with current T20 stars and cricketing greats, some of which are listed below.

     

    BarisalBurners Shahriar Nafees Bangladesh- Icon player
    Brad Hodge Australia
    Chris Gayle West Indies
    ChittagongKings Tamim Iqbal Bangladesh- Icon player
    Shoaib Malik Pakistan
    Mutthaya Murlidharan Sri Lanka
    Dwayne Bravo West Indies
    KhulnaRoyal Bengals Shakib Al Hasan Bangladesh- Icon player
    Nasir Hossain Bangladesh
    Herschelle Gibbs South Africa
    Sanath Jayasuriya Sri Lanka
    S Chanderpaul West Indies
    Sylhet Royals Alok Kapali Bangladesh- Icon player
    Naeem Islam Bangladesh
    Kamran Akmal Pakistan
    Darren Sammy West Indies
    Brad Hogg Australia
    DhakaGladiators Mohammad Ashraful Bangladesh- Icon player
    Nazim Uddin Bangladesh
    Saeed Ajmal Pakistan
    Shahid Afridi Pakistan
    Keiron Pollard West Indies
    Duronto Rajshahi Mushfiqur Rahim Bangladesh- Icon player
    Zunaed Siddique Bangladesh
    Abdul Razzaq Pakistan
    Marlon Samuels West Indies

     

     

    “We are delighted to support the expansion of T20 toBangladeshby bringing this exciting new tournament to cricket fans inAsia. As the rights holder for some of the globe’s best cricket events, including ICC World T20, CL T20, India-Australia test matches, ODI tri-series betweenAustralia,IndiaandSri Lanka, and England-Australia ODIs, we are pleased to addBangladeshPremier League to our portfolio of top cricket coverage,” said Joyee Biswas, Director, Programming of ESPN STAR Sports.

     

    “As the first GEC of Bangladesh with a mix of Sports and Entertainment, and the producer of BPL T20, we are pleased to partner with ESPN STAR Sports to bring BPL to cricket lovers and look forward to a long term relationship,” said Enayetur Rahman, Managing Director of Channel 9.

     

    Running from February 9-29, the tournament will feature a mix of 1-2 matches per day. On days when two games are played, the first match will begin at 2pm local time followed by the second match at 6.30pm. In addition to the Icon player fromBangladesh, each team is allowed 9 foreign players, 5 of who can play per match per team.

     

    ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries inAsia. ESPN STAR Sports operates from itsSingaporeheadquarters and has regional offices across six countries in Asia (China,Hong Kong,Taiwan,India,Malaysia,South Korea). ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its 25 television channels, 3 broadband networks, digital content services, and its on-ground Event Management group.

     

     

     

  • Bloggers need to submit an original and unpublished article on "Digital Marketing- What's in Store for 2012" in up to 800 words, along with their short bio and credentials by February 12

    ad:tech New Delhi 2012 hunts for the best Indian blog entry on digital marketing

    By A Correspondent

     

    The second edition of the world’s No.1 digital marketing, media and advertising event, ad:tech New Delhi 2012, is inviting entries for the ‘Best Blog Entry’ contest.

     

    Bloggers need to submit an original and unpublished article on “Digital Marketing- What’s in Store for 2012″ in up to 800 words, along with their short bio and credentials, by February 12t, 2012. Entries may be emailed to bloggercontest@networkplay.in.

     

    Shortlisted blogs will be put up on the official social media channels of ad:tech New Delhi 2012 and will compete against each other in a poll to get the maximum number of likes and retweets. The blog with the maximum public support will be adjudged the ‘Best Blog Entry’ which will entitle the blogger to an all access pass to the three day exhibition and conference.

     

    ad:techNew Delhiis being held at The Leela Kempinski in Gurgaon from February 22-24. It will provide the winning blogger once-in-a-lifetime chance to meet globally respected advertising and marketing experts, and to present his or her thoughts on digital marketing.

     

    This year’s ad:tech will have participation of over 70 digital marketing companies, more than 2,500 delegates and experts from the digital marketing fraternity. Promising to be bigger, better and bolder than ever, ad:tech New Delhi 2012 already has a glittering line up of keynote addresses by Shiv Singh, Global Head of Digital, PepsiCo Beverages; Pete Blackshaw, Global Head of Digital Marketing and Social Media, Nestle; Arvind Rajan, Managing Director & Vice President, Asia Pacific and Japan, LinkedIn; Gian M. Fulgoni, Executive Chairman & Co-Founder, comScore, Inc; Satyan Gajwani, Director – New Media, BCCL; Richard Dunmall, Vice President, Global Accounts & Agencies, Microsoft Advertising; and Kent Wertime, President and Representative Director, Ogilvy & Mather (Japan) K. K., Chief Operating Officer, Ogilvy Asia Pacific.

     

    The winning blogger will also get a chance to hear over 80 leading experts in various panel discussions and sponsored workshops, and attend the vast exhibition of the latest technologies in digital marketing. ad:tech New Delhi 2012 is also inviting and evaluating nominations for the official blogger for the event.

     

  • Introduces first-of-its-kind marketing innovation designed by graduates from NID, IIT Powai and Disney's creative team

    Disney XD thrills kids with its attention-grabbing consumer outreach

    By A Correspondent

     

    Disney XD has introduced a first-of-its-kind, 3D-remote controlled model of Disney XD’s lead character Kick Buttowski – Suburban Daredevil as part of its consumer outreach programme in select markets.

     

    A team comprising the best future minds in design and robotics – graduates from National Institute of Design (NID) and robotics students from Indian Institute of Technology (IIT) Powai – have created this unique model under the supervision of Disney’s creative team. Their unique creation – a remote controlled life size model of Kick Buttowski on a skateboard will be making appearances at malls across 10 cities in the next few weeks.

     

    “Interactive experiences that connect with kids and families at multiple-levels have always been the centerpiece of our marketing activities. This first-of-its-kind innovation complements our recently launched language feeds in Marathi and Bengali, first for a kid’s channel,” said Bikram Duggal, Director, Marketing, Walt Disney Television International India.

     

    “Our consumer campaign with Kick Buttowski and Spiderman riding on the back of a strong content push is already showing an upswing in the reach and GRPs of Disney XD in Hindi Speaking Markets (HSM),” he added.

     

    This life-like model skates unaided by itself, catching kids by surprise and giving them a true Disney XD ‘moment’ of action, comedy and adventure. The 3D model grooves to the music from the series soundtrack.

     

    The marketing team at Disney wanted to create a unique and world class Disney XD experience for kids. The NID and IIT graduates were tasked with bringing alive Kick Buttowski in the form of a life-sized action figure, keeping in mind his persona and physical traits, and add some fun and surprise element for kids and their families. This element of surprise gave birth to the idea of making him move around in the mall atrium and follow kids. This was made possible through the inputs of robotics students from IIT Powai, who worked to attach a special motor with a remote control allowing Kick to tail kids on his skateboard.

     

    Meanwhile Disney XD continues its prolific run as a leader in the South markets and has shown increasing traction in the Hindi Speaking Markets (HSM). The first channel to launch a six language feed, Disney XD recently announced the launch of Bengali and Marathi feeds to consolidate its presence in the north markets.

     

    Disney XD India is a multi-platform brand showcasing a compelling mix of live-action and animated programming for kids aged 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor.