Author: mxmadmin

  • Apollo prefers to ‘Go The Distance’

    By A Correspondent

     

    Apollo Tyres, keeping in mind customer expectations and the company’s growth journey, has repositioned Brand Apollo. The new Brand Promise of Safety and Go the distance, is being communicated through a mass corporate advertising campaign – You First, which to begin with has been launched inIndia, parts of theMiddle EastandEurope. While the logo of four circles representing the brand ethos of motivating people to move, embodying the dynamism and growth that the organisation brings to each customer was unveiled in 2009; the new brand communication was announced only recently.

     

    Publicis Capital, the long-standing creative agency of the brand, has designed the new communication. When Apollo Tyres set about planning its new television commercial, the idea was to showcase the reality at Apollo – a customer-centric, quality-focused, global organisation. The TVC revolves around five young mothers each belonging to a different nationality. The young mothers indulge in some serious tyre testing on the Sepang Formula 1 race track inMalaysia. The TVC has been directed by French Film maker Lionel Mougin, and was shot by David Quesemand, a Dutch cinematographer.

     

    The goal of Apollo’s brand communication is to change perceptions. Moving tyres from the commodity and grudge purchase category to a lifestyle category. The core brand idea revolves around ‘Go the distance’, and ‘Safety’ with the tyres enabling people to go the distance, safely. The brand promotion would focus on the functional attributes of: tyres, with Apollo promising tyres for nearly all needs; innovation; technology; excellence and global approach.

     

    Apart from TVC and print media, the communication would also leverage digital media.

     

    Apollo Tyres Ltd’s 2012-13 1st quarter sales increased by 12%, compared to the same quarter last year, to close the quarter at Rs 31.65 billion (Rs 3165 crore), while net profit grew by 79% to reach Rs 1.38 billion (Rs 138 crore) on the back of a more judicious product and customer mix.

     

  • Speaking of Which: Confounding Confusions

    By Vidya Heble

     

    Using the right word can ensure your brief or release or presentation is accurate; using the wrong word that sounds right could mean the difference between “enter” and “inter”. If there are words you are unsure of, and which you need to look up more than once, add them to a list which you can easily refer to, when you need clarification. There’s nothing wrong in admitting that one needs to look something up – I do it all the time. With gadgets at our fingertips, accessing a dictionary or a thesaurus or even an encyclopaedia has never been easier. When in doubt, look it up. Meanwhile, here’s the kickstart to your list.

     

    convince / persuade

    One convinces a person that something is true but persuades a person to do something. “Pointing out that I was overworked, my friends persuaded [not convinced] me to take a vacation. Now that I’m relaxing on the beach with my book, I am convinced [not persuaded] that they were right.”

    Tip: Don’t use “convince to”, it should be “persuade to” and “convince that”.

     

    historic / historical

    Historic means important in history. Historical refers broadly to what has gone before, in history (whether important or not).

    Eg: “The historic meeting between heads of state was held in the historical Great Hall.”

     

    beside / besides

    Beside is a preposition that means next to: “Stand here beside me.” Besides is an adverb that means also: “Besides, I need to tell you about the new products my company offers.”

     

    alternately / alternatively

    Alternately means one after another, taking turns. Eg: “We carried the bag alternately on the walk home.” Alternatively means on the other hand; one or the other, as an alternative. Eg: “You could buy a cooking range, or alternatively you could just go for an induction cooktop.”

     

    discreet / discrete

    Discrete is not a fancy way of spelling discreet. Discreet means careful, prudent, modest. Eg: “Her discreet handling of the case earned her accolades.” Discrete means separate or individually distinct. Eg: “Each section operated discretely.”

     

    farther / further

    Farther refers to distance, further refers to degree or extent.

    Eg: “We can go farther with more petrol, but discussing it any further is pointless.”

     

    literally / virtually / practically

    These are not words you can freely interchange.

    Literally means that it actually happened. Eg: “When I heard the knock on the door I literally fell out of my chair.”

    Virtually is an imagined happening. Eg: “She virtually drooled over the shoes in the shop window.”

    Practically is hand in hand with virtually, and almost there. Eg: “He practically spat the words out at her.”

     

    flaunt / flout

    To flaunt means to show off in a brazen way. Eg: “They missed no opportunity to flaunt their win.” To flout means to show scorn or contempt for something, usually a law. Eg: “The older boy was a misfit and often flouted the rules.”

     

    leach / leech

    leach – to empty, drain, or remove

    leech – a bloodsucking worm or to a person who preys on or clings to another; also a verb meaning to (archaic, unless people still practice this somewhere in the world) bleed with leeches or (current) act as a parasite

     

    imply / infer

    Imply means to suggest indirectly, while infer is to draw a conclusion.

    Eg: I imply that your work is below standard. You infer that I hate your guts.

     

    ‘Speaking of which’ is a new fortnighly series that (or should we say ‘which’?) will, among other things, talk of common errors people in our media make, and how good usage can make for better communication. Written by Vidya Heble, Deputy Editor, MxMIndia and Managing Editor, The Blue Pencil Company, a content editing and writing start-up. Vidya has over two decades of experience in advertising, print and online media… in India, the Gulf and Singapore. She has also edited books, written speeches and communiques and recently took a sabbatical to set up and execute the online avatar of a popular show.

     

  • Anurradha Prasad re-elected AROI president for 2nd term

    By A Correspondent

     

    Anurradha Prasad

    The AROI (Associations of Radio Operators for India) has re-elected Ms Anurradha Prasad as its President for the second consecutive term. Ms Prasad was re-elected unopposed at the Governing Body Meeting of the AROI held earlier this week.

     

    Talking to MxMIndia about her immediate plans as President AROI, Ms Prasad said her basic agenda would be about brand building for the radio industry. “Radio in India is one medium that has been completely ignored,” she noted. The third phase of FM radio which is expected to kick-start shortly will also be among her key focus areas and part of her agenda. She further stated, “I will endeavour to placing the radio industry on the correct roadmap of the advertising world. We must evangelise and educate the advertisers about the benefits of using radio as a medium and how they can effectively reach out to their consumers.” Ms Prasad is also the Chairperson cum Managing Director, B.A.G Network.

     

    In addition to this development, AROI has also created four initiatives for further enhancing the future growth of the Indian radio industry.

     

    The ‘Self Regulation and Content Complaint Redressal’ initiative will be led by Apurva Purohit, CEO, Radio City.

     

    The second initiative which deals with the ‘Measurement System’ will be led by Tarun Katial, CEO, Reliance Broadcast Network.

     

    ‘Brand Building’ of the radio industry will be jointly led by Harrish Bhatia, CEO, MY FM and Harshad Jain, Business Head, Fever 104 FM.

     

    Prashant Panday, CEO and Executive Director, ENIL (Radio Mirchi) will be leading the setting up of ‘Outstanding Policy Initiative and Control Agency Accreditation’.

     

    AROI will also be forming an initiative which deals with the ‘Copyright and Music Royalty’ issues. This initiative is to be led by Rahul Gupta, Director, Radio Mantra.

     

  • MxM Buzzer # 9 | Quiz on Media Innovation

    Welcome to the Ninth edition of MxMIndia’s media quiz – MxM Buzzer, that happens every Friday.

    Our quizmaster is Sorbojeet Chatterjee, Vice President – Marketing at Neo Sports. We’ve done away with the contest for a bit, but will be back with an attractive one soon. Meanwhile, do please attempt our quiz. Answers will appear next week.


     Vodafone made quite a stir when they created a roadblock on a television network to announce the identity change from Hutch to Vodafone? Which network?
     Recently a brand tried to create “buzz” with a newspaper innovation that claimed to make you shiver. Identify the brand?
     The ad film for which brand (created by Taproot) won a Gold lion in Cannes this year?
     A few months back, Mountain Dew introduced a new flavour called ‘Dark Berry’ in certain international markets. This was done to promote which movie
     Another one on Roadblocks, which was the first brand to create a roadblock on Indian television?
     As part of a movie promotion stunt, UTV depicted the broad theme of the film by putting up a bag with over 3 lakhs cash on a hoarding. Which movie?
     What was the name of the popular music based television program for which Bacardi won a Bronze lion at Cannes for Best Branded Content and Entertainment?
     Which financial services brand partnered Linkedin and sent branded congratulatory messages to senior management professionals when they got promoted or changed jobs?
     As part of an innovative campaign for a TV show on Colors, a tabloid was turned into a broadsheet to depict the scale of the program. Identify the show?
     As part of a re-launch campaign for a popular Indian brand, ad agency Everest created a high decibel teaser campaign centered on a character called Digen Verma? Unfortunately the campaign delivered little for the brand. Identify the brand?
  • TVs in 4 metros to go blank for 2 mins to stress need for viewers to go digital

    By Himanshi Dhawan

     

    Your TV set will go blank for two minutes on Friday, Saturday and Sunday. In a strategy to persuade viewers to shift to digital systems, all broadcasters will switch off transmission simultaneously at 7:58 pm, 8:58 pm and 9:58 pm for the next three days.

     

    All channels will stop programming to show a 30-second advertisement in Hindi and English informing viewers to change to digital set top boxes before October 31. The advertisement ends with the warning “Go digital or go blank” in English and “Set top box lagaye ya TV bhool jaye” in Hindi.

     

    The blackout has been planned for the four metros: Delhi, Mumbai, Kolkata and Chennai, where the first phase of digitization is expected to kick in from November 1. The move to phase out analogue addressable systems and shift to digital has been mooted by the information and broadcasting ministry. The deadline for shifting to digital was June 30 but it could not be met due to a several reasons, including a lack of set top boxes and other procedural problems.

     

    The number of TV households in India is estimated to be around 147 million. The cable industry has grown from 0.4 million cable homes in January 1992 to an estimated 94 million cable TV homes in 2011 with more than 800 registered channels. Of these around 160 are pay channels.

     

    There are a large number of channels which are transmitted as free channels. The rollout for digitization has been slow but industry experts say this is likely to pick up pace. In the four metros about 50,000 set top boxes are being seeded every week with Mumbai showing maximum progress. There are about 10-12 million TV homes in the four metros of which over 50% have been digitized so far.

     

    Source:The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

  • Ranjona Banerji: News on TV is not necessarily news in the papers

    By Ranjona Banerji

     

    The gulf between newspaper-land and TV-land is as wide as between this solar system and some other, in a place where one must boldly go where no one has gone before. Every night you think the end of the world is imminent as strife, rage and anger rule and eminent Indians are forced to spend the last few hours screeching at each other. And then you open your newspaper in the morning, have sip of your tea or coffee or hot water with a squeeze of lime and there well be horrible things happening in the world but the sun is shining (or rain falling) and birds are chirping, even if they are crows in urban areas. The sky has not been fractured by a rift in time and space and there are no alien spacecraft hanging over our heads.

     

    The reason for this long description is quite simple – I decided to watch Dr Who on BBC Entertainment instead of one more night watching warring armies clash by night!
    In the newspapers, therefore, life has moved beyond CAG and coal. The mysterious letters which Arnab Goswami keeps brandishing have not re-appeared in any newspaper as yet. The diesel price hike and the capping of the amount of LPG cylinders has moved from the outrage of middle classes on TV to the importance of reducing subsidies in order to deal with the nation’s fiscal problems. Obviously, industry is happy but populism is not. The media is sometimes on the side of populism and sometimes against but no one speaks for the outraged middle classes more than TV.

     

    I take that back. No one speaks for outrage more than Twitter. All day, people rant and rave over just about everything. One can only hope that it helps them hive off the stress in their non-cyber lives!

     

    **

     

    Surjit Bhalla in the Indian Express continues to take on CAG on the coal allocations. This week he also targets well-meaning liberals who have decided that anything that is against the government is therefore correct. It’s a bold view to take, in light of the general anger against this government and the mind-boggling enormity of the CAG’s calculations.

     

    **

     

    In between watching Masterchef Australia on Star World, when I went to visit Arnab Goswami on Times Now, he was demurring that he wasn’t in fact the most powerful and influential Indian, with a shy smile. Nowadays, if you’ve noticed, no one calls him “Rajdeep” by mistake any more. Everyone knows better.

     

    **

     

    Is it a mystery why the same guests who are usually obstreperous TV are much better behaved when they are on Karan Thapar’s Last Word on CNN-IBN? I think they know he is sterner and tougher and can out-shout them. Perhaps nothing frightens a badly-behaved guest than a stronger rival?

     

    **

     

    And lastly, has Meenakshi Lekhi succeeded Nirmala Seetharaman as the BJP’s main female TV voice? I even think I miss Seetharaman…

     

  • My First Sale… with Indranil Roy, President, Outlook Group

    Indranil Roy, President, Outlook Group

    Our Thursday series of Relative Values, My First… etc now shifts to Fridays, beefing up our weekend package that kicks off next week. Last month we had Bhaskar Das, and this time we spoke with Indranil Roy, President, Outlook Group

     

    I joined the circulation department of India Today in the year 1990. My first induction to the corporate world, my boss then and now a good friend – Patrick Ghosh – taught me hard work, perseverance and dignity of work. Travelled the length and breath of Bihar, the North East, Orissa, Assam to meet magazine distributors. It’s been 23 years and i have not met them after the few initial years of selling but I still remember them for their simplicity and care.

     

    When I joined Outlook, I also started selling advertising. My first big client was ITC. I used to attend meetings in ITC with our Group President… then Deepak Shourie. It was a fantastic experience to learn from his marketing mind. The ITC tobacco division used to support us extensively since we launched Outlook. The media agency for ITC was then headed by Rajat Gupta and Indranil Basu in Kolkata and they both supported me always. Today both of them are my closest friends.

     

    For me, the ad deal struck with ITC in 1996 is the proudest and most memorable sale. We were new in the market and were pitching against India Today. After a lot of agency meetings, we were able to sell innovations and other deals to them. They even booked every back cover with us! Even today, after almost 17 years, one of the innovations sold by me to ITC is on the wall of the Outlook office which makes me proud.

     

    Ad sales isn’t about spinning yarns because it might work for you once but won’t rescue you every time. I don’t believe in storytelling and always ask my team not to promise a client something we cannot deliver. Today, a client isn’t meeting just us but 100 others too, and he/she has ways to verify facts. One needs to build relationship through trust and telling the truth.

     

    It’s not a thankless job because one gets to meet and understand different people and their perspectives. There is something to learn everyday.

     

    As told to Meghna Sharma

     

  • Because print is magic…

     

     

    What’s the best way to celebrate print advertising? Print the best of them, and celebrate. Recently, the Dainik Bhaskar group made one such effort (MxMIndia had carried a comprehensive extract), and now HT Media is launching a coffee table book on print advertising titled “The Magic of Print”. The hardbound volume features contributions from prominent Indian advertising experts like R Balki, Piyush Pandey and Alyque Padamsee. The book has best-in-class print ads from recent decades – not just from India, but across the world, as well as tips on how to create great print creatives.

     

    The content has been put together by Rajan Bhalla, Head Corporate Marketing & Magazines, HT Media and John Thangaraj, Vice President, Planning at Lowe Lintas.

     

    “The Magic of Print” will be unveiled at an event this evening (September 14) and MxMIndia brings you exclusive pre-release extracts from the book. Enjoy.

     

    The book is not for sale, but if you wish to receive a copy, please mail us your request at editor@mxmindia.com with the subject HT PRINT MAGIC. Note that mails will be auto-forwarded so please do put HT PRINT MAGIC in the subject line.

     

     

     

    Alyque Padamsee
    Alyque Padamsee

    A good press ad is all about the power of implication. What you imply is what your audience hears… The biggest advantage of print over a tv commercial is in its believability. Even today, people who read something believe it more than when they see something.

     

     

     

    Piyush Pandey
    Piyush Pandey

    The principals of great advertising have been written about for decades and nothing has really changed. It all begins with a good idea. Clean, simple and something that engages the reader… At the end of the day, print is a fantastic medium, that allows for great creativity. It is for clients and agencies to use it creatively to drive home their message.

     

     

     

    R Balakrishnan/Balki
    R Balakrishnan/Balki

    Print to me is the most interactive medium. It’s easy doing a smart print advertisement but it is very difficult to do a good print advertisement.

     

    ‘Not a eulogy… a proof of life’
    By Rajiv Verma

     

    Advertising today is much deeper and more sophisticated than it was even a few years ago. Viral marketing, 360-degree presence, product placement and interactive campaigns are only a few of the new tools in the arsenal of equipment available to marketers. In the face of this new technology and media, the printed ad may seem almost quaint and outdated; a candle in the age of the electric bulb. One may wonder if it is time to close the chapter on this era and become nostalgic about the printed ads which punctuated our youths. How the Amul girl made the simple meal of bread and butter ‘Utterly Butterly Delicious!’ and Raymond gave us the feeling of being ‘The complete man’.

     

    This book, however, is not a eulogy. On the contrary, this is a counterargument, a proof of life. In collecting some of the best-in-class print advertising, which has graced the pages of newspapers over the past decades, we hope to demonstrate the continuing vivacity and relevance of this medium. These ads have aged well. They continue to evoke the same interest, laughter, and (more importantly) the same temptation and urgency as the first time they appeared on paper. They identify our most basic and most intimately held hopes and aspirations. They exemplify the curious concomitance of commercial and creative instincts which are the soul of this art. In a strange way, they continue to stand out from the wash and whirlwind of more modern advertising media, which now permeates life.

     

    I hope you enjoy this collection of advertising at its finest. I hope it brings back some memories. Above all, I hope that upon reading through it, you come to the same conclusion I did: that the printed ad continues to have a role in this digital world; that the craft of copywriting can still be as effective now as it was a decade ago. Or five decades ago. Or ten. I firmly believe that print should not be an afterthought in even the most modern marketing effort, and I can offer no better evidence than the work assembled here.

     

    Rajiv Verma is CEO, HT Media Limited. The text above appeared as a Foreword to the book

     

    Click on the image for larger view
  • The Anchor: CVL Srinivas on 5 reasons all media agencies need to be creative

    CVL Srinivas

    By CVL Srinivas

     

    #1 Media is part of the overall creative product – media agencies cannot be divorced from ideas and creativity. While a great amount of number-crunching and accountability measures can be brought into play, ultimately it is the power of the idea that makes a brand. Media agencies need to contribute to these ideas and not come in their way.

     

    #2 The role of a media agency is changing from managing throughput to creating experiences. To be able to create experiences and not just deliver exposure for brands, media agencies have to think creatively about their business and their future. Otherwise media agencies will remain throughput engines and soon lose their relevance.

     

    #3 Digital is bridging the gap between media and creative. If digital media solutions are to be effective, media agencies need to contribute as much to the creative as to the digital media strategy.

     

    #4 The explosion of content is fuelling media solutions of a different kind. Today there are numerous opportunities to ride on existing content or create a solution through a piece of entertaining content. Media agencies are equipping themselves to deliver on this front. It’s like having a mini creative agency within a media agency.

     

    #5 Given the high level of fragmentation and the mushrooming of specialist agencies, be it in digital or analytics or content, media agencies need to creatively tap into the ecosystem and work with partners to ensure that they stay ahead of the game. Media agencies can no longer live in their own siloed world.

     

    CVL Srinivas is the Chairman, SMG India and Managing Director, LiquidThread – APAC

     

  • Reviewing the Reviews: Barfi!

    Barfi!

    Key Cast: Ranbir Kapoor, Priyanka Chopra, Ileana D’Cruz

    Written and Directed By: Anurag Basu

    Produced By: Ronnie Screwvala, Siddharth Roy Kapoor

     

    Anurag Basu’s last film was the disastrous Kites, so he really needed to prove his credentials again. The charming, though often oversweet story of a deaf-mute man and the two loves of his life is so far ahead of the regular Bollywood mainstream tripe, that hardly any critic had the heart to give it less than 3 stars, and gently point some of its flaws. Everyone agreed, however, that Ranbir Kapoor is brilliant and his two leading ladies, Priyanka Chopra and Ileana D’Cruz, were excellent too.

     

    Rajeev Masand of Ibnlive wrote, “That rare film that puts a smile on your face even before a single frame of the story is revealed, Anurag Basu’s Barfi envelopes you like a warm blanket from the moment you settle into your seat. Even as routine acknowledgements appear on a black screen, you’re charmed by the accompanying ditty, Picture shuru, whose chorus instructs you to switch off your phones and submit yourself to the experience that follows.” Still he stuck with 3 stars.

     

    Anupama Chopra of Hindustan Times offered reluctant praise and 3 stars. “In Barfi, writer-director Anurag Basu creates a gossamer, fairy-tale world. Sometime in the 1970s, somewhere in the misty hills of Darjeeling, a penniless but irresistibly charming deaf-mute boy named Barfi gets the prettiest girl in town to kiss him. But their sweetly awkward love affair comes undone, after which Barfi embarks on an adventure with an autistic girl. Somehow these two, on their own, manage to survive the city of Kolkata – Barfi gets a job and even a ramshackle house with a spectacular view of Howrah Bridge. To point out that this is unlikely seems churlish. Because Barfi is designed to be a bittersweet, tender fable.”

     

    Shubra Gupta of the Indian Express also gave it three and commented. “Just the fact that this film’s chief focus is on two people who cannot communicate the way you and I do, makes it automatically different. Barfi!’ comes out of mainstream Bollywood, whose standard idea of creating difference is to shuffle one step forward, two steps back : given that context, and its subject, Barfi! does take several brave strides. It’s good in many ways; what stops it from being a great film is a degree of fuzziness, and an insistence on prettiness.”

     

    Raja Sen called it flawed but still had good things to say. “Romance is never easy. Neither is bringing it to the big screen, though Anurag Basu – a filmmaker inherently gifted when it comes to visual imagery and metaphor – is a fine man for the job. He can roll up his sleeves and whip out one peachy moment after another, keeping things wonderfully endearing while poking the audience ever so forcefully in the gut with a monkey-wrench. He is then to be commended for his latest, Barfi!, a film that admirably refuses to yank the sympathy cord. Instead, it creates genuine characters and a truly charming relationship before, alas, one of his lead characters chooses not to follow the director’s example and instead mistakes sympathy for love, making for a lesser film than it deserved to be.”

     

    Madhureeta Mukherjee of the Times of India, expectedly went with 4.5 stars – the highest it received. “He was born to a song playing on a Murphy radio, but this ‘Murphy’ baby (Ranbir) aka Barfi has a different law. Everything that has to go wrong will go wrong, but not if you brave it with a broad smiley. So ‘mute’ the high-decibel chaos and deafening melodrama around and tune into Barfi ki duniya; which is simple, sweet and SILENT! Yet, extreme emotions of love, joy and pain resound – at different ‘frequencies’.”

     

    The always-enthusiastic Taran Adarsh of bollywoodhungama.com gave it a relatively mingy 4 stars, going by the rave. “On the whole, Barfi! is unusual for Bollywood. You don’t formulate movies like Barfii! targeting its box-office potential or its commercial prospects. You create such films for the passion of cinema. Barfi! is akin to a whiff of fresh air. Its foremost triumph is that it leaves you with a powerful emotion: Happiness! I sincerely believe no Hindi movie buff should deprive himself/herself of watching this brilliant motion picture. Also, the viewer needs to savour Ranbir, Priyanka and Ileana’s paramount performances, one of the strengths of this movie. Strongly recommended!”

     

    Aniruddha Guha of DNA gushed, “A movie like Barfi! comes along rarely. It’s a film that engages you at a personal level, playfully nudging you to experience various emotions without really resorting to overt manipulation, one that makes you laugh and cry at the same time, and reminds you of what Roberto Benigni told us some time ago: Life is beautiful.”

     

    Kunal Guha of yahoo.com who is usually acerbic softened enough to write, “When a movie begins by revealing the grim end, no matter how cheerful the following flashback journey may be, you’re left dreading the inevitable. But Barfi! manages to make you forget just that by narrating a lighthearted tragedy that wins particularly for what it doesn’t do: It doesn’t draw a pitiful picture of the deaf-mute lead. It doesn’t attempt to do anything that would suggest that it has been made to attract foreign festival ferns on the DVD cover. It doesn’t make the lead character overcome his disability to do something no man, woman or dog (without that disability) would ever think of attempting.”

     

    So the one rant by Karan Bali from upperstall.com went, “No doubt, it’s commendable that Barfi! tries to treat its plot and characters in an endearing Chaplinesque sort of way by mixing light and slapstick humour with a tug or two at the heart-strings – and I’ll even say that you so want it to work, and not just box-office wise, for more better, sensible films to be made in Bollywood – but sadly, the film is unable to quite pull it off. Yes, it has its charming moments, it boasts of some great visual quality in places, even has good performances but still ends up finally as being curiously uninvolving and, dare I say it, boring, its length really telling in the second half.”

     

  • Anil Thakraney: PM’s last desperate act

    By Anil Thakraney

     

    There is just one reason behind the PM’s sudden burst of energy (following his comatose posture since the year 2009) and the announcement of a slew of economic reforms. Uski lagi hui hai, as my tapori pal from Colaba says. MMS has been battling one mega scam after another, and at this rate, not only are his own days numbered, so are his government’s. Singh has also been getting repeatedly trashed in the media, both local and international. He knows he’s going down the tube, and the reforms are a last ditch measure to gain a few quick brownie points. The reforms package announcement has also moved the media’s attention away from the assorted scams, and this must have been a part of the master plan.

     

    No matter. Whatever be the reason, the reforms are more than welcome, at least some of the foreign investor confidence shall get restored. Even if the Congress’s allies and its rivals put in roadblocks along the way. I was in London recently, and over a drink, my corporate friends out there said to me the India Inc story is pretty much over, that the focus is back on China. And this is the general sentiment across the world. Clearly, something had to be done and done fast, and one hopes that MMS, now that he knows he’s crashing out, will set into motion many more reforms. Not just in aviation and retail, FDI needs to be invited into many sectors, particularly those related to core infrastructural projects, education and health.

     

    That the UPA isn’t coming back in 2014 is a given. It is also true that things won’t be any rosier under BJP’s leadership. (Unless Narendrabhai becomes PM, which is highly unlikely, what with his aides being sent to prison enmass on charges of rioting). Therefore, am happy that MMS has woken up at last, and is thinking about India for a change.

     

    It doesn’t sound very nice that the fading Manmohan Singh will be best remembered for facilitating the arrival of Wal-Mart and IKEA into India. But I can live with that.

     

    ***

     

    PS: Although I am not really a fan of swear words – I believe it’s the cheapest way to get attention – it is true that they are being flung around quite freely these days. And the ad world guys and gals are most notorious for this habit. Here’s an interesting article on how to use swear words effectively, and without causing offence. And how it can actually help in bonding with people.

     

    Link: http://www.tatler.com/news/articles/september-2012/mind-your-language

     

  • Colors launches ‘alag’ ‘Bigg Boss 6’, celebrates country’s ‘hunar’ with ‘India’s Got Talent’

    By A Correspondent

     

    Colors CEO Raj Nayak with Bigg Boss 6 host Salman Khan

    It was an action-packed weekend for leading Hindi GEC Colors. It launched ‘India’s Got Talent’ on Friday and on Sunday, its flagship reality show ‘Bigg Boss Season 6’.

     

    This year, the channel is set to erase all that Bigg Boss has earned a reputation for all these years: a popular show, but one that’s not quite meant for family viewing.

     

    ‘Alag Che’ or ‘It’s different’ is how it is being promoted to underscore the shift in content and treatment. For one, it will be aired at a full family-friendly (and hence ratings-friendly) time slot of 9pm on all seven days of the week. Then there’s raging Bollywood star Salman Khan in his inimitable style and two houseguests a parrot and a goldfish.

     

    While Bigg Boss kicks off on October 7, India’s Got Talent will start next week – on  September 22, to be precise. Bigg Boss is produced by Endemol India and India’s Got Talent by Fremantle Media.

     

    Raj Nayak, CEO – Colors said, “If Jhalak Dikhhla Jaa is Dancing with the Stars, Bigg Boss is Camping with the Stars. Every season we bring something innovative to the show and to add, to the twist this season, we have opened the doors of the Bigg Boss house to ‘aam aadmi’. With India’s Got Talent starting next week, we are quite excited about our line-up of programming.”

     

    Manisha Sharma, Weekend Programming Head, Colors added, “This season, Bigg Boss will be the perfect mix of emotion, drama, fun and entertainment. However, what won’t be changing is the fact that the contestants will be devoid of what we consider normal in everyday life. India’s Got Talent is a celebration of the diverse talent that India has to offer and we are proud to present another exciting season. This time, the platform will set a new benchmark in presentation and talent; we have in fact crossed all boundaries and have stepped outside of the studio to present some real edgy and engaging action from the spot.”

     

    India’s Got Talent turns four this season and will four and not three but four jury members on the panel – veteran actor Kirron Kher, celebrated director Karan Johar, dance diva Malaika Arora Khan and the versatile choreographer cum director turned actor Farah Khan. The show will air every Saturday and Sunday at 10 pm and will be emceed by Manish Paul and Cyrus Sahukar.

     

    Mr Nayak revealed that while Maruti Suzuki is the presenting sponsor of India’s Got Talent, discussions are on with sponsors for Bigg Boss which has seen a 20 percent increase in advertising rates.