MxMIndia

Author: mxmadmin

  • As non-executive Chairman

    Media Marketing Compliance appoints Nick Manning

    By Our Staff

     

    Media Marketing Compliance (MMC) has announced the appointment of Nick Manning into the new role of Non-Executive Chairman, as the company gears up for the next stage in its expansion. MMC provides specialist expertise in contract compliance management and verification worldwide, enabling full adherence to agreed contractual terms by marketing agencies across all categories. It is headed in India and Southeast Asia by Shubhra Kakkar.

     

    According to a communique, Manning’s role at MMC will be to broaden the range of the company’s services as the complexity of marketing and media continues to demand heightened independent scrutiny by advertisers, especially in Retail Media, Connected TV and Social Commerce.

     

    Said Stephen Broderick, Managing Partner of MMC: “We are delighted that Nick has agreed to join MMC as he continues to be at the forefront of the media transparency debate. His experience will help MMC continue to adapt and develop our services, ensuring that our clients are protected in an industry that feels like it changes on a daily basis.”

     

    Added Manning: “As marketing becomes increasingly complex, advertisers need experts to guide them to the most appropriate terms with their commercial partners and then require strong governance of contract delivery. In only three years MMC has established a strong position in its market, and I look forward to helping the company consolidate and expand its services.”

     

  • To empower women to #ClaimYourPleasure

    TTK Healthcare releases new brand film

    By Our Staff

     

    MsChief, TTK Healthcare’s sexual pleasure brand for women, has unveiled its all-new brand film. The new brand film traces the journey of five women from different walks of life who challenge the norm and shatter everyday stereotypes through their choices.

     

    On the launch of the brand film, Vishal Vyas, AVP Marketing, TTK Healthcare said: “MsChief rejects the idea that women should settle for diminished or muted pleasure. Today, women are forging ahead with milestones in all industries and fields, have broken barriers in terms of pay parity and education, but the pleasure gap is something which needs to be addressed equally openly. MsChief empowers women to claim their pleasure with their range of products, and the brand film reflects that.”

     

  • Actor Vijay Raaz lends his voice to the digital video

    Aditya Birla Group observes World Environment Day

    By Our Staff

     

    In honour of World Environment Day on June 5, the Aditya Birla Group has initiated the #BigOnCircularity campaign to promote awareness on sustainability. As part of the campaign, the group has unveiled a digital video titled, #YehDuniyaGolHai, showcasing the voice of actor Vijay Raaz.

     

    The Group also released a longer version of the digital video that captures sustainability milestones, innovations and goals of its businesses.

     

    Notes a communique: “At the forefront of building a sustainable future, the Aditya Birla Group keeps circularity at the core of all its business decisions.  Driven by a mission to minimise the environmental footprint, the Group is implementing innovative recycling practices to foster circularity across its products and businesses. Last year, the Group repurposed, recycled and co-processed over 11.9 million tonnes of waste, showcasing its commitment to responsible waste management practices.”

     

  • Apart from English, the platform will also be available in Hindi, Marathi, Bengali, Tamil, Malayalam, Telugu and Kannada

    Shripad Kulkarni launches WHXprts, for advice on women’s health

    By Our Staff

     

    Shripad Kulkarni

    Veteran advertising agency professional Shripad Kulkarni has announced the launch of WHXprts (short for Women Health Experts).

    It has been launched with an intention to provide more impetus to the cause of preventive health of women, notes a communique, adding: apart from English, the platform will also be available in Hindi, Marathi, Bengali, Tamil, Malayalam, Telugu and Kannada.

    Speaking on the launch of Whxprts.com, Kulkarni said: “We must focus more and more on Purpose Driven Brands and initiatives. Women’s Health experts.com or WH experts.com is a purpose driven initiative, to improve preventive healthcare among women of India. We will trigger questions and encourage women to be inquisitive about their health. We will ensure all the questions are answered in a simple manner by doctors and in seven Indian languages. The platform will be powered by intuitive search by topics, AI-assisted chatbots with byte-sized, comprehensive, information on all topics, moderated and validated by a panel of doctors..”

    The 360-degree platform will, in due course, have doctors, patients and brands interact in a meta format E – Knowledge Expo too. It will have the doctors go live, expert videos, Interactive Knowledge Centre, games, and relevant shopping possibilities as well. The launch will begin with the motherhood and pregnancy special. A public service campaign will promote visiting the Doctor in the preconception stage itself to reduce potential risks. Plans are also on the anvil to stage two online knowledge expositions on pregnancy and fertility.

     

     

  • Not too many of them, but the Amul Butter topicals captured the highlights of the recently concluded Indian Premier LJaeague as only they can

    Utterly Butterly IPL-ilicious

     

     

    Not too many of them, but the Amul Butter topicals captured the highlights of the recently concluded Indian Premier League as only they can. From the CSK win to the stupendous performance of Subhman Gill and Yashasvi Jaiswal to the Virat Kohli-Gautam Gambhir unground spat.

     

    Created by the team at da Cunha Communications, the Amul topicals have been chronicling the times since 1966.

     

     

     

     

     

  • Now you may say it's unfair to ask a question that can't be given a quickie reply, but we asked it nevertheless. Here's Dr Bhaskar Das in the June 5 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | There is growing concern for data privacy and hence ethical and responsible use of consumer data? How should marketers ensure personalised experiences and still comfort consumers that their data is safe?

    Bhaskar DasNow you may say it’s unfair to ask a question that can’t be given a quickie reply, but we asked it nevertheless. Here’s Dr Bhaskar Das in the June 5 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

     

    Q. There is growing concern for data privacy and hence ethical and responsible use of consumer data? How should marketers ensure personalised experiences and still comfort consumers that their data is safe?

     

    A. I know that the issue is akin to a Hamletian dilemma. While technology has enabled hyper-personalisation, but privacy concerns amongst consumers are also a reality. Corporates have to learn to leverage the two symbiotically, rather than treating them as two activities in silos.

    Some of the possible route of doing so are:

    1. Gather critical data only that’s required for a particular business,

    2. Take prior permission from customers about how an organisation plans to use the data,

    3. Data collection and analysis, when done in conjunction, it could yield rich dividend for personalisation,

    4. Deep listening to customers’ issues, understanding their lifestage challenges and shun the temptation of making false promises.

     

    I know my suggestions might sound prescriptive, but purity of purpose can help use the two critical elements of business/ marketing synergistically.

     

  • As Vice President, Marketing

    Havmor appoints Rishabh Verma

    By Our Staff

     

    Havmor Ice Cream, a part of Lotte Wellfood Co. Ltd, has appointed Rishabh Verma as Vice President, Marketing.

     

    Said Komal Anand, Managing Director of Havmor Ice Cream: “We are delighted to have Rishabh Verma on board as our Vice President, Marketing. With his extensive experience and proven track record, Rishabh brings immense value to Havmor Ice Cream. I am confident that together we can build brand’s strong foundation and drive growth to newer heights.”

     

    Prior to joining Havmor Ice Cream, Verma was associated with brands like Biryani by Kilo, JK Foods (Dairy and Snacks), Schmitten Luxury Chocolates, Godfrey Phillips and HCL Info Systems Ltd.

     

  • To commemorate World Milk Day

    Nutralite launches influencer campaign

    By Our Staff

     

    Nutralite launched an influencer campaign to commemorate World Milk Day, celebrated annually on June 1.

     

    Conceptualised and executed by Tonic Worldwide, the primary objective of this campaign was to promote the concept of incorporating the goodness of milk into Nutralite’s dairy range, which includes their Nutralite Doodhshakti Butter and Ghee products.

     

    Notes a communique: “By collaborating with popular social media influencers, such as Nisha Agarwal, Sabhya and Mommy, Monika Saha, and others, Nutralite successfully reached a wide audience on social media, inspiring them to include milk in their daily routines by incorporating the hashtag #KhaaneMeinDoodhKiShakti.”

     

  • With Siddhartha Basu

    Sony LIV announces quizzing extravaganza

    By Our Staff

     

    Sony LIV announces has announced ‘Quizzer Of The Year’ (QOTY), a nationwide quiz challenge. Aimed at students from grades IX to XII (9th to 12th) for the academic year 2023-24, QOTY seeks to engage young minds with passion and curiosity for learning and quizzing. QOTY is helmed by celebrity quizmaster Siddhartha Basu and is co-designed and created together with Anita Kaul Basu and the team at Tree of Knowledge Digital (Digitok).

     

    Said Aman Srivastava – Head of Marketing, SonyLIV: “India’s young population is a vibrant and dynamic demographic with immense potential. They are a tech-savvy generation with a quest for knowledge and personal growth. Quiz challenges as a format provides them a platform to showcase their intelligence and competitive spirit, encouraging them to expand their horizons. With our legacy of talent formats including Shark Tank India and MasterChef India, we are proud to announce Quizzer Of The Year. We are delighted to partner with Mr Basu and are confident that QOTY will become the ultimate destination for young quiz enthusiasts across India.”

     

  • We could see a shift into an eco-cool era

    Prosumer Report 2023: Go frugal to save planet

    By Our Staff

     

    The Havas Group unveiled the Havas 2023 Prosumer Report that polled over 12,929 people across 30 markets including India, Brazil, China, France, the United Kingdom and the United States. Prosumers are today’s leading influencers and market drivers. They have been a focus of Havas studies for two decades.

     

    Speaking about the findings, Anirban Mozumdar, Chief Strategy Officer, Havas Creative India said: “As the world embraces Joyful frugality, the Prosumer Report notes that Indians are ahead of the forefront of the curve. From cultural belief to an urgent need to preserve the planet in crisis, Indian prosumers want to witness the influence of their contributions and make frugal choices not for the sake of value, but for the greater good. What’s even more interesting is their willingness to accept government directives, even they are hard ones. Prosumers also view brands and companies as the most responsible and capable of making the greatest impact.”

     

    Our findings show that less is more, notes a communique. Key findings include:

    :: In India, 84% prosumers believe that bigger institutions like brands & businesses, local communities, and government bodies are responsible for causing climate change.

    :: The motivation to adopt a frugal lifestyle is driven by a desire for a healthier way of living (89%) and ecological concerns (70%) more than economic reasons (47%).

    :: 93% Indians prosumers agree that they will act towards the environment when they can measure the impact of their actions.

    :: 70% Indian Prosumers feel that we must impose rules, even hard ones, and not wait for everyone’s good will.

    :: To live in a more frugal world, we must ban advertising for Fossil Fuel companies (51%), Big promotional events (45%), Fast Fashion (36%), Meat (35%), Plane & Plane companies (28%) and Cars (22%).

    :: Prosumers are willing to adopt a frugal lifestyle by saving energy (82%) and reducing their consumption (61%) but are not willing to compromise on lifestyle experiences such as consuming meat or traveling on long-haul flights.

    :: In India, consumers perceive that solution to climate issues will emerge through new technology (69%) rather than changing their behaviour (31%).

     

  • To formulate social media marketing strategy for the youth channel

    MTV mandates Arm Worldwide with social media mandate

    By Our Staff

     

    Arm Worldwide, the digital marketing and communications consultancy, has again retained the social media mandate for MTV India.

     

    Speaking on this collaboration, Manas Gulati, Co-Founder and CEO, Arm Worldwide, said: “MTV India has an impressive lineup of captivating youth programs, and our team is thrilled to take ahead the association and collaborate on impactful endeavours. This renewed partnership is a proof of unwavering trust our clients have and has opened doors to new opportunities of connecting with the nation’s youth in the most innovative ways.”

     

  • No Black Elephant awarded

    Kyoorius Creative Awards held

    By Our Staff

     

    Kyoorius announced the winners of the 2023 Kyoorius Creative Awards held last Friday in Mumbai.

     

    Post a two-week virtual jury session, and a two-day in-person judging offsite in Alibag, off Mumbai, that brought the entire 45+ member jury together, 290 entries were shortlisted as winners of a Baby Elephant.

     

    Of these Baby Elephant winners, 81 entries were awarded Blue Elephants, while one entry was awarded a Brass Elephant for the Creativity for Good category. There were no Black Elephant winners at the 2023 Kyoorius Creative Awards.

     

    Five entries were awarded Purple Elephants for the ZEE Equality Award presented by Indian Creative Women.

     

    Over 3200 entries were submitted this year to the Kyoorius Creative Awards. The entries come from 381 entrants from 286 companies, including brands, network agencies, independent agencies, creative hotshops, media agencies, production houses, PR firms, event and activation agencies, and even freelancers.

     

    Said Rajesh Kejriwal, founder and CEO, Kyoorius: “My heartfelt congratulations to all the winners this year. The jury debated, deliberated and discussed each entry before them through our comprehensive four-round judging process. While it’s disappointing that there was no Black Elephant winner this year, I do hope this acts as a catalyst for truly disruptive creative work in the future.”

     

    The tenth edition of the Kyoorius Creative Awards also commemorated Padma Bhushan music composer, record producer, singer, songwriter, musician, multi-instrumentalist and philanthropist, AR Rahman, with the Master of Creativity award. Instituted in 2018, the Master of Creativity award recognises a stalwart who has continuously contributed to make the marketing and communication industry more creative in whatever they do.

     

    Presented by Zee, the 2023 Kyoorius Creative Awards Night brought together an audience spanning the advertising, broadcast, communications, digital, marketing, media and pub*lishing industries from across India to celebrate the best of Indian creativity.