MxMIndia

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  • Introduces "Tuffies" to promote better respiratory care in children

    Cipla launches campaign for World Asthma Awareness Month

    By Our Staff

     

    This World Asthma Awareness month, Cipla has launched its general patient and public awareness initiative – ‘Tuffies’ – directing more targeted awareness on improving respiratory care amongst children, especially those living with asthma. Actor Sonali Bendre launched the campaign by unveiling the Tuffies Comic Book and introducing the Tuffies Team, a group of relatable, young, adventurous characters.

     

    Speaking on the launch of the campaign Dr Vikas Gupta, India Rx Head, Cipla Ltd. said: “Patients are at the heart of everything we do at Cipla, and this ethos is reflected in the efforts we have made to transform the lives of those living with asthma. Through our public awareness campaigns, we have made significant strides in raising awareness about the condition and trying to set the record straight on one of its recommended treatments i.e. inhalation therapy. Broadening our focus and for the effective management of this condition in the country, we’re excited to launch the ‘Tuffies’ campaign. With this campaign we aim to inspire children to overcome limitations and help create more open channels of communication for caregivers to make informed decisions in consultation with their child’s physician. This further deepens our efforts to bring about a positive change in people’s perception towards asthma and its treatment.”

     

    Added Prasad Ajgaonkar, CEO of animation studio iRealities who along with his team conceptualised the Tuffies campaign characters and storyline: “We’re happy to have been able to contribute to Cipla’s efforts to promote better respiratory care in the country. Our expertise in children’s animation and engaging storytelling has allowed us to spread a message of positivity and hope to children living with asthma, through this campaign. Tuffies is a great example of how creative storytelling can be used to effectively reach out and connect to an audience.”

     

  • Will see over 60 global and Indian speakers

    Goafest 2023 unveils agenda and speaker line-up

    By Our Staff

     

    The Goafest 2023 organising committee has unveiled its speaker line-up and the agenda for the festival.

     

    The three-day event will see over 60 leading global and Indian speakers and performers across 20 knowledge seminars and 11 masterclasses.

     

    Leading advertising personalities like Nick Law – Global Creative Chairperson – Accenture Song and Ed Pank – Managing Director – WARC APAC will address the audiences. Besides this, celebrities from Indian sports and Bollywood like Harbhajan Singh, Tabu and Rana Daggubati will talk abut their achievements and stories of strength.

     

    The panels will see participation of leading corporate personalities like Hemant Malik of ITC Foods, Rohit Kapoor of Swiggy, Prabha Narasimhan of Colgate-Palmolive, Chandan Mukherji of Nestle India, Priyanka Gill of Good Glamm Group, Ravi Santanam of HDFC and Vipul Prakash of MakeMyTrip.

     

    The sessions will also see industry leaders like Rajan Anandan of Sequoia Capital,  Sam Balsara of Madison, Josy Paul of BBDO, Rohit Ohri of FCB, Anusha Shetty of Grey, Dheeraj Sinha of Leo Burnett, Vikram Sakuja of Madison, Subhash Kamath, Anupriya Acharya of Publicis, Tarun Katyal of Coto, Lata Venkatesh of CNBC TV18, T Gangadhar of Quotient, Aditi Mishra of Lodestar UM, Amin Lakhani of Mindshare, Mohit Joshi of Havas Media, Naveen Khemka of Essence Mediacom, Geet Lulla of Comscore, Pankaj Krishna of Chrome DM and Salil Kumar of ITGD sharing their invaluable insights.

     

    Special sessions curated by the Advertising Standards Council of India on Creator Calling Creator, by the IAA on Voice of Change on Gender Bias and Ad Asia 2023 Seoul Roadshow by AFAA have also been scheduled. Advertising Rocks, a unique industry initiative and Musical Contest, will also be staged.

     

    On the entertainment end, there’s singer-composer Kanika Kapoor, playback singers Papon, Divya Kumar and Asees Kaur and Digital Creator and Stand Up Comic, Aiyoo Shraddha. Plus DJ Suketu, Savio and DJ AJ for the late evenings.

     

  • Every mistake in the brand textbook of "Things you must avoid for market leadership" was committed with full gusto, writes Avik Chattopadhyay

    Bangalore blues, Tesla talks & Brand India

     

     

    By Avik Chattopadhyay

     

    Avik ChattopadhyayQuite a shakeup in Bangalore, huh! Sorry, Bengaluru.

     

    The market leader was dethroned by the second brand. While some saw it coming, guess the incumbent saw it much earlier, loud and clear. After all, as the market leader, if you merely rest of your laurels and do not deliver on your brand promises, you know your fate when appraisal time arrives. Then you have two options – either you accept your deficiencies and ask for another chance, or, you believe that offence is the best form of defence.

     

    While the first option is the mature one, very few market leaders have the humility to accept so. That makes them looks fragile and vincible. No chest-thumping and bicep-pumping here. Very difficult for the also-rans itself, forget the market leaders. Have you seen any Indian brand ever stand up and say, “Sorry, we screwed this one up!”? Not possible as shareholders do not like that kind of talk.

     

    So, what do you typically do? Go aggro! Bring in the musclemen, throw in the cheerleaders, crank up the spinmeisters and pump in lots of money. This formula may still work if you keep it all local and relevant. But no, you decide to call in your CEO and COO to cover up for you. They sounded like the Englishmen shouting at the “natives” in Lagaan. And to top it all, they changed the focus. From ground level issues the narrative moved to the spiritual invoking gods and goddesses. To make matters worse, north Indian gods were called upon into action. And the icing on the cake was a veiled threat that if you do not patronise my product and services, all hell shall break loose. That was the proverbial last straw. Not only do you guys own up to your shortcomings, you intimidate me in a language that I do not understand.

     

    Every mistake in the brand textbook of “Things you must avoid for market leadership” was committed with full gusto:

     

    Admit your mistakes? No.

    Raise local and relevant issues? No.

    Speak in the local language? No.

    Never intimidate your customer base. No.

    Do not spread negative vibes. No.

    Do not try to impose views from outside. No.

     

    The competition did not have to do much.

     

    If the leader were yet to retain its position after all this, it would have been an insult to the values of Brand India. Peaceful coexistence. Collective prosperity. Positive outlook. Unity in diversity. Preservation of local cultural ethos.

     

    Which brings me to the parleys the Indian government is having with Tesla to wean it into setting up a manufacturing facility in India. Round 1 ended in a stalemate a year ago when the government stuck to its ground of making the product in India rather than merely importing and selling it. Round 2 was quite a surprise to me. Obviously, there is pressure from the US to reopen the case and look at an ‘arrangement’.

     

    There is no economic sense for Tesla to set up a facility in India of luxury electric cars as the very market does not and will not exist to justify the same. Unless it wishes to hedge the risk of its Chinese operation running into rough weather, or use India as an export base. We are still cheaper than China to make things and our government, in its fascination for hobnobbing with the Apples and Teslas of the world, would bend backwards in creating an incentive-laden offer more than what any local automaker would ever get. The narrative that iPhones and Teslas are now made in India is just too juicy to resist to demonstrate economic progress when elections are around the corner. Atmanirbhar Bharat can wait.

     

    This is the other side of Brand India. Still unsure of itself. Still besotted with trappings of the western world. Still needing ratification from the west on our achievements and progress. Still focusing on quantity more than quality. Still content with just manufacturing and not designing and creating. Still stuck in “Make in India” and not evolving to “Create in India”.

     

    Guess these are the typical signs of mid-life crisis of a 75-year-young nation. While we are yet to shake off the skin of the colonial past, we are sure of preserving the core fabric of what makes us a unique, rich and diverse eco-system. Just like any brand in its middle age… sure of what it must protect but confused about what it needs to project.

     

    Jai Hind.

     

    Avik Chattopadhyay is a senior business and brand strategist and commentator based in Gurugram. He writes on MxMindia on alternate Thursdays, and sometimes on other days as well. His views here are personal.

     

  • Whatta Sunday it was. And we couldn't not have asked this question to Dr Bhaskar Das in the May 22 edition of Das Ka Dum. 

    Das ka Dum by Dr Bhaskar Das | We now know who the four qualifying teams are in IPL 2023? Your views on those who made it, and those who lost out?

    Bhaskar DasWhatta Sunday it was. And we couldn’t not have asked this question to Dr Bhaskar Das in the May 22 edition of Das Ka Dum. 

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

     

    Q. We now know who the four qualifying teams are in IPL 2023? Your views on those who made it, and those who lost out?

     

    A. Yes I loved most of the games this year’s IPL due to a number of reasons. First, some of the games went down the wire and the excitement was equivalent, if not more, to some thrilling OTT shows. Secondly, this year is unique where even a panipuri seller (once upon a time) or a child from a poor family of a gas cylinder employee father could be a leading run-scorer in two teams. The earnings from IPL games have changed the fortunes of their families. So, IPL isn’t just a game for entertainment. It’s also an economic transformation engine for some people. I am referring to Yashasvi Jaisawal of RR and Rinku Singh of KKR. Their stories are so inspiring and it proves that if one has talent, one can excel.

    I know I am not adhering to your core question but could not resist the temptation of sharing my thoughts on this year’s IPL.

    The first three qualifying teams deserved to be there as they were consistent in their performances. The real dark horse is MI- the fourth qualifying team, but they earned it by their own merit which flourished a tad late. The teams at the bottom are consistent in non- performance. The other teams lacked consistency in performance like KKR, RR and Punjab Kings. Inconsistency happens when the team performance is over-dependent on a few stars as in case of RCB. It’s a team game. The team must have one solid power play batsman and a bowler, one middle level batsman who can build partnership, a pinch hitter for the last 2/3 overs and a good spinner. The team which has mix of these qualities is GT who has an Indian coach who acts like a FIFA coach ie he is so passionate to dynamically guide the team. And of course an inspiring leader/ captain.

    Any of the four teams can be this year’s IPL winner, as a lot depends on the ground conditions and on that day how the team plays. As they say, in T-20 a team is as good as the last game.

  • FCB Group India has announced that it is accelerating its digital media

    FCB launches FCB/Six, Ankit Banga is Chief Business Officer

    By Our Staff

     

    The FCB/Six leadership team

    FCB Group India has announced that it is accelerating its digital media, CX and performance offering in India with the launch of the creative data speciality division, FCB/Six.

    One of FCB group’s initiatives, FCB/Six helps clients around the world activate their data, performance media and customer experiences by offering a suite of digital services such as Digital Media Planning & Buying, E-commerce Marketing, UI/UX Design & Development, CRM & Martech Solutions, Search Engine Optimisation, App Store & E-commerce Optimisation, Creative Performance Production Hub, Data Studio and a Command Centre for Listening & Online Reputation Management. The practice works closely with IPG’s data specialist Acxiom and external partners Meta, Google and Salesforce.

    The launch of FCB/Six in India follows on the heels of FCB Group India’s recent acquisition of Kinnect, newly rebranded as FCB Kinnect. FCB/Six India will leverage Kinnect’s team of 115 platform and data experts to drive full-funnel marketing, including retention, engagement and loyalty, using its global proprietary tools and techniques.

    FCB Group India has appointed Ankit Banga as Chief Business Officer to lead the operations for FCB/Six in India. Banga — who has over a decade of digital experience and has extensively led digital transformations, brand building and customer experience in the past — is excited over this new role. He will be supported by Bharatesh Salian, Sr. VP of Marketing Science and Customer Experience, FCB/Six India and Dhruv Shah, VP – Web Strategy & Organic Search, FCB/Six India.

    Said Tina Allan, FCB Global Partner, Data Science and Connections: “FCB Group India’s acquisition of Kinnect has perfectly positioned us to grow FCB/Six in the region and deliver on the timely business activation needed to fuel timeless brand value for clients. By bringing FCB/Six to the market, we will continue to build new capabilities and evolve our services to create India’s most future-focused integrated advertising network.”

    Speaking on the development, Rohit Ohri, Chairman and CEO of FCB Group India, said: “We are consistently evolving how we think about and approach working with media and technology thanks to our continuing investment in data-fuelled creative. With our latest acquisition, Kinnect, FCB Group India is better positioned to provide its clients with interdisciplinary, integrated digital creative solutions and propel FCB/SIX’s expansion. A recent collaboration between FCB Kinnect, FCB India and FCB Chicago to create the influencer “Chatpat” helped the NGO SOS Children’s Villages of India raise awareness and money to aid the homeless and destitute and is a perfect testament to our continued investment in data-fuelled creative.”

    Regarding leading FCB/Six in India, Rohan Mehta, CEO of FCB Kinnect and FCB/Six India, said, “FCB/Six’s launch in India signifies the focus on delivering full-funnel value to our customers. The media, CX and Martech landscape are changing dynamically, and FCB/Six is well-poised to help clients navigate this market. I am super excited about this launch and Ankit’s helming this capability. Ankit’s extensive experience in transformational leadership and executional excellence will be a valuable asset to the entire leadership team at FCB/SIX India as we work towards creating meaningful consumer experiences for our brands across national and international markets.”

    On his appointment, Banga said, “I’m grateful for the trust and confidence placed in me and excited to collaborate with FCB Group India’s leadership team to drive growth and scale for our clients. The launch of FCB/Six in India represents our commitment to unlocking the true value of digital through data-driven innovation, breaking media silos and delivering exceptional customer experiences. With comprehensive digital services and strategic partnerships, FCB/Six India is poised for success.”

  • Having spent over three decades with The Times of India group, our Wizard with Words was decidedly one of the best persons to be asked this question. Without any further ado, here's Dr Bhaskar Das in the May 23 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | Your views on the Times group split between Messrs Samir and Vineet Jain? As someone who has worked with both very closely, did you see this coming? And what is the impact you see happening in the media in general and Times of India specifically?

    Bhaskar DasHaving spent over three decades with The Times of India group, our Wizard with Words was decidedly one of the best persons to be asked this question. Without any further ado, here’s Dr Bhaskar Das in the May 23 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

     

    Q. Your views on the Times group split between Messrs Samir and Vineet Jain? As someone who has worked with both very closely, did you see this coming? And what is the impact you see happening in the media in general and Times of India specifically?

     

    A. Division of business/ wealth is a usual practice in owner-driven companies, be it by business or amongst the next generation of owners. I doubt if the media landscape will get impacted dramatically in the medium- or short-term. A development in an individual company generally doesn’t deeply impact an industry landscape. Of course over a period of time, innovation through disruptive technologies and business practices might alter competitive positions in the industry.

     

    So far as the concerned group is concerned, I can’t extrapolate my acquired wisdom (till 2012) to the new imperatives of running a media business and of course the way the concerned entrepreneurs would focus and drive their business. Having said that, I would hasten to add that the concerned entrepreneurs have been demonstrating cutting edge  initiatives and strategy to maintain dominant market position / perception. I presume the divided entities would continue the same trend either to deeper focus on respective businesses or through a symbiotic partnership, in sync with market expectations. These are early days of the new entities and one can’t predict their future direction deterministically, now.

     

  • With multimedia campaigns

    ACC & Ambuja Cement evoke nostalgia with the Great Khali

    By Our Staff

     

    ACC and Ambuja Cements, the cement and building material companies of the Adani Group, are back with multimedia campaigns featuring their ACC Suraksha Cement and featuring the wrestling superstar – the Great Khali, respectively.

     

    Said Ajay Kapur, CEO, Cement Business, said: “We are thrilled to launch these campaigns which embody the spirit and promise of ACC and Ambuja Cement Brands. As we move forward, we remain committed to delivering on our brand promise of strength, durability, and trust, all of which are integral to the construction of homes and infrastructure that stand the test of time.”

     

  • To create creative digital communication

    Social Panga bags mandate for Carl Zeiss Vision Care

    By Our Staff

     

    Carl Zeiss Vision Care India has handed over its digital marketing mandate to Social Panga. The mandate was won post a multi-agency pitch and will be handled from its Bengaluru headquarters.

     

    Social Panga will now be responsible for scaling the brands digital presence and come up with innovative strategies and narrative. This will include crafting brand communication, response, and reputation management. Further, the agency will strive towards building the brand as the go-to eyecare segment in India, truly helping people ‘See beyond.’

     

    Speaking about the new partnership, Ritesh Dwivedi – Head of Marketing (Carl Zeiss Vision Care India), said: “Zeiss Vision Care India has a clear vision: To be the country’s leading eyecare solutions provider, with its cutting-edge innovation and world-class technology. In this scenario, by partnering with a dynamic agency like Social Panga, we will be able to bring a fresh perspective to our digital world and enable our ever-evolving audience to see beyond and better, in newer ways. We intend to have a deeper consumer connection and leverage social media as well as other digital channels to strengthen our customer relationships.”

     

    On bagging the mandate, Co-Founder of Social Panga, Himanshu Arora, added: “Zeiss is a stimulating addition to our portfolio, and we see eye-to-eye on creating a strong digital presence across social media platforms and other channels. Our vision for the brand is to provide a strategic and creative positioning that narrates the brand story in an intriguing and engaging manner. We are working towards building strong connections and lasting brand loyalty with their wider target audience. Here’s to ‘Seeing beyond’ the ordinary with focus and clarity!”

     

  • The digital typeface is based on on his handwriting

    Asianet unveils font on Mohanlal’s b’day

    By Our Staff

     

    Malayalam superstar and BiggBoss Malayalam host actor Mohanlal’s birthday was celebrated at the sets of Bigg Boss Malayalam Season 5, in the presence of Disney Star India Country Manager and President K Madhavan. on this special occassion , will be unveiling a digital font ‘A10’, the handwriting of Mohanlal combined in a single font, which can be accessed by all. Apparently,  it is the first time that the handwriting of an actor is being converted to a digital font.

     

    Said Madhavan on the occasion: “On the journey of Asianet, which has maintained an ever-growing relationship with the audience, I wish my companion and my friend Mr. Mohanlal a very happy birthday on behalf of Asianet and myself ”

     

  • In ADC 102nd Annual Awards Global Creative Rankings

    MullenLowe US & Squarespace win big @ ADC

    By Our Staff

     

    MullenLowe US New York and Squarespace New York led the way among top winners in the ADC 102nd Annual Awards Global Creative Rankings.

     

    Based on cumulative points for all Cubes and Merits won, MullenLowe US New York was crowned this year’s ADC top-ranking global agency.  The agency won two Best of Disciplines – in Brand/Communication Design and Illustration – for “Something To Offend Everyone” on behalf of Brooklyn Film Festival.

     

    Squarespace New York also had a strong year, winning a total of eight Gold Cubes, as well as Best of Discipline in Brand-Side  for “The Singularity”, working with Q Department New York, Final Cut New York, and Smuggler New York/Los Angeles.

     

    Highlights of the ADC 102nd Annual Awards Global Creative Rankings are as follows:

     

    ADC 102nd Global Agency Rankings

    1. MullenLowe US New York

    2. VMLY&R New York

    3. FCB New York

    4. Dentsu Tokyo

    5. Serviceplan Germany Munich

    6. Performance Art Toronto

    7. Rethink Toronto/Montréal/Vancouver

    8. VMLY&R Mexico City

    9. McCann New York

    10. adam&eve DDB London (tie)

    11. DDB Chicago (tie)

     

    ADC 102nd Global Agency Network Rankings

    1. VMLY&R

    2. DDB Worldwide

    3. FCB

     

    ADC 102nd Global Brand-Side Agency Rankings

    1. Squarespace New York

    2. Spotify In-House New York

    3. Google Brand Studio APAC

     

    ADC 102nd Global Brand Rankings

    1. Squarespace

    2. Coors Light

    3. The New York Times Magazine

     

    ADC 102nd Global Non-Profit Client Rankings

    1. Brooklyn Film Festival

    2. PAWS NY

    3. Flutwein

     

    ADC 102nd Global Production Company Rankings

    1. Smuggler, New York/Los Angeles

    2. Helo, Los Angeles

    3. Paulus Co. Ltd, Seoul

     

    ADC 102nd Global Music & Sound Company Rankings:

    1. JSM Music New York

    2. Yessian New York

    3. Human New York

     

    ADC 102nd Global Highest Ranked Work:

    1. “Chillboards” by DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, and Molson Coors for Coors Light

    2. “Something to Offend Everyone” by MullenLowe US New York for Brooklyn Film Festival

    3. “I Will Always Be Me” by VMLY&R New York for Dell Technologies and Intel

     

  • Interesting times lie ahead as brothers Samir and Vineet Jain of Bennett Coleman have decided to split ways, writes Ranjona Banerji

    The Split & after

     

     

     

    By Ranjona Banerji

     

    Ranjona BanerjiMany feel that the split between the Jain brothers of Bennett Coleman was a long time coming.

    The departure of Samir Jain from the operations of the media conglomerate led to a shift in priorities and a change in direction for the group. Younger brother Vineet Jain tried to bring the behemoth that is Bennett Coleman into the 21st century. Or his version of it anyway. Television became the priority and depending on how you look at it, the success or the horror of Times Now is the result. Vineet also foresaw the growth of the internet but Indiatimes could not capitalise on its early mover advantage.

    Are the two brothers the same or different?

    Both are passionately interested in money and growth. Bombastic statements about the group being about money and advertising, but journalism and the media. Then some of the worst methods of monetizing journalism and demeaning journalism to make money have emerged from the large brain of Samir Jain. From schemes like Medianet to “Private Treaties”, every other media house has professed outrage and then meekly followed suit in some manner or the other.

    Vineet Jain has the same money-making impulses, without the same oomph. And without the sort of swashbuckling arrogance of Samir Jain. Let’s be clear. Samir Jain is not a swashbuckling person. He is not a public person either, as his brother has wanted to be. But he is arrogant, self-aware and confident in his decisions. That is where he has been successful in setting the media world on fire.

    And his return to the media, after his self-imposed exile, is bound to have the effect of a new predator entering a quiet jungle. Or, Samir Jain exists on Planet Samir Jain far before Elon Musk decided to become the First Martian. The details of the division are public: print, online and real estate to Samir, while Vineet gets radio, TV, the entertainment wing and Rs 3500 crore from his elder brother.

    This division is intriguing, to say the least.

    Print is seen as old-fashioned and has-been by many, but it still has heft in India. The internet is the future as far as news and information are concerned, and Samir has gained that influence as well.

    Times Now is one of the worst Indian “news” channels. If anyone assumed that the exit of Arnab Goswami and his growing toxicity would improve Times Now, they could not have been more wrong or more naïve. Goswami was replaced by a MiniMe, without even his limited charisma and experience. Between Rahul Shivshankar and Navika Kumar, Times Now has grown in stature to a top class vicious, Islamophobic propaganda machine.

    Is that what Vineet Jain stands for or does he not care about politics? It’s hard to know for sure. He is not a political animal in the traditional sense.

    Samir Jain on the other hand cares about power. He wants to have a hand in the future, he would like to be kingmaker, he will not respect journalists but he respects the power that journalism wields. He is unlikely to become someone else’s mouthpiece unless he sees a massive benefit. He is not easily frightened by government. Unlike many of our other media house owners.

    Both Jain brothers stir up a lot of angry feelings. But if you set those aside, we have interesting times ahead in the media. Tighten your seatbelts. There are gonna be changes!

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.

  • … as Chief of Product & Research

    Dolly Jha moves from Nielsen to BARC

    By Our Staff

     

    There is more reason to be delighted to publish this bit of info. It’s possibly the first communique we’ve received from BARC India in over a year. Phew!

     

    Yes, you read it right: in over a year.

     

    But the news is of greater interest because the general buzz around the industry is that all is not too well at the audience measurement firm. In fact there are some very strong rumours of a certain section of broadcasters considering a rival measurement body. But of course running a measurement body needs loads of money and must have the blessings of the entire ecosystem, including advertisers and advertising agencies.

     

    Dolly Jha
    Dolly Jha

    Without further digression, here’s the news of the day: Broadcast Audience Research Council India (BARC), the world’s largest television audience measurement body (the communique claims… we would also add: possibly the world’s most controversy-ridden measurement body), has announced the appointment of Dolly Jha as its Chief of Product & Research. Jha has experience of close to three decades across Kantar, ITC Foods and Nielsen, where she spent the last 13-odd years.

     

    On her appointment, Jha said: “I am excited to join BARC India as the Chief of Product & Research. BARC today runs the largest Audience Measurement system in the world. With all the experience behind me, I am looking forward to contributing to BARC by evolving the measurement further to meet the growing needs of stakeholders.”

     

    Nakul Chopra
    Nakul Chopra

    Welcoming Jha, Nakul Chopra, CEO, BARC India said in the communique, “It is indeed wonderful that Dolly will join the BARC Leadership Team. As the Chief of Product & Research – she will expectedly bring immense value to our eco-system, both from the perspective of working back from our output, to improve input quality and, over time in helping build value added services that will benefit all our subscribers. Both these vital functions are new capabilities that we seek to add to BARC – given her vast experience, I cannot think of a leader more suited to this role. In her stint at Nielsen, Dolly has already deep exposure and understanding of what BARC does – I am confident that this will augur for an extremely fulfilling partnership. I warmly welcome her and look forward to working closely with her.”