MxMIndia

Author: mxmadmin

  • Head of Media, Education & Gaming in its TMT Practice

    CAM welcomes Aarushi Jain as Partner

    By Our Staff

     

    Aarushi Jain has joined Cyril Amarchand Mangaldas (CAM) as a Partner in its Technology-Media-Telecom (TMT) Practice, as Head of Media-Education-Gaming. She will be based in Mumbai.

     

    Jain has over 14 years of experience in advising Media, Technology, Education, Gaming and New Tech clients, both domestic and international, on legal, regulatory and commercial issues. She is a graduate from ILS Law College, Pune in 2009. She was awarded “Young Lawyer of the Year (Law Firm)” in 2022 by the Asian Legal Business Law Awards and has also received appreciation for her work over the years in legal directories such as RSG, Asia Law and Legal500.

     

    Welcoming her on board, Cyril Shroff, Managing Partner, said: “The Firm has assisted many domestic and international technology, media, and telecom companies through their business lifecycle, from conception to design, implementation and through periods of regulatory evolution. With her knowledge, depth and experience she will be a great addition to the firm’s industry-leading TMT practice. I am delighted to welcome Aarushi into the partnership.”

     

  • Celebrates real consumers from UP and Bihar

    Maggi connects with rural India in new campaign

    By Our Staff

     

    Maggi in its latest campaign celebrates the consumers who make Maggie noodles an iconic brand. It has cast real consumers from UP and Bihar in its campaign titled “Khao to Maggi Noodles Khao”.

     

    The campaign will be rolled out across print, out-of-home and social media.

     

    Talking about the campaign, Rajat Jain, Head – Foods Business, Nestlé India, said:  “Maggi is a brand truly loved by everyone across the country. Our consumers remain our true champions, and their love and trust have played a big role in the brand story. It is our privilege to give a voice to that love in this campaign which is truly a category-first initiative. Who better than them to be the face of our campaign which speaks to the years of quality, trust, and unmatched happiness that Maggi Noodles is known for.”

     

  • To elevate brand strategy at the agency

    BBH India appoints Ashutosh Jaiswal as VP, Strat Planning

    By Our Staff

     

    Ashutosh Jaiswal
    Ashutosh Jaiswal

    Publicis Groupe India agency BBH India appoints Ashutosh Jaiswal as Vice-President (VP) of Strategic Planning. In response to the exponential growth and evolving requirements of existing clients, along with several significant new business wins, BBH is continuing to expand its strategic capabilities.  Jaiswal will report to BBH India’s Chief Strategy Officer & MD, Sanjay Sharma.

     

    Jaiswal will continue to elevate brand strategy at the agency through a keen understanding of consumer needs leading to a more robust brand architecture for BBH’s existing clients and driving growth through new business.

     

    Sanjay Sharma
    Sanjay Sharma

    Sanjay Sharma, Chief Strategy Officer, and MD, BBH India, said: “We at BBH have been providing high-impact solutions to our clients across the entire marketing funnel. Ashutosh Jaiswal along with a  deep understanding of consumers and culture also brings expertise in analytics and platforms, which is of great importance in providing new-age marketing and communications solutions. I see him making a great impact on our work.”

     

  • The share of 4G and 5G combined constituted almost 100% of total mobile data traffic since the launch of 5G services

    Nokia reports three-fold increase in mobile data usage

    By Our Staff

     

    Last week Nokia announced in its annual Mobile Broadband Index (MBiT) report that mobile data traffic in India has risen 3.2 times over the last five years. The report also revealed that pan-India mobile data usage per month grew from 4.5 exabytes in 2018 to 14.4 exabytes in 2022.

     

    Nokia’s report includes many key takeaways about the evolution of the Indian mobile market, including data on mobile data consumption and growth, the ongoing transition from 4G to 5G as well as the prospects for enterprise adoption of 5G with private networks.

     

    Further findings point to mobile data consumption increases coinciding with the launch of commercial 5G services in the country in October 2022, as Communication Service Providers (CSPs) deploy 5G networks and expand to newer areas at a fast pace. Together 4G and 5G subscribers now account for almost 100% of the total mobile data traffic in the country.

     

    In addition, average data consumption per user has risen sharply since 2018, reaching 19.5GB per user per month in 2022 – this is the equivalent to 6600 songs. At an aggregate level, total mobile data consumed in India is expected to more than double by 2024. Over 70 million 5G devices are estimated to have been shipped to India in 2022, indicating a strong traction for 5G in the market.

     

    MBiT 2023 highlights a significant acceleration in enterprise investment. Enterprise spending on Private 5G networks will be driven by new use cases in diverse industry verticals, including manufacturing, utilities, transportation and healthcare among others in India. India’s investment in private wireless network is expected to reach around US$ 250 mn by 2027.

     

    Said Sanjay Malik, SVP and Head of India Market at Nokia: “India has seen a massive uptake of mobile broadband based on successful deployment of 4G LTE networks. We believe that 5G will take mobile broadband consumption to the next level in India by will enabling new digital use cases for both consumer and enterprise segments. It is essential that this growth is managed in a sustainable manner while supporting India’s aim to become a trillion-dollar digital econom.

     

  • Meditate Air Purifiers is the first product from Havells Studio

    Mullen Lintas develops ‘Inside Thinking’ for Havells

    By Our Staff

     

    Havells India Limited has launched a new brand, Havells Studio,, that will produce innovative products like an air purifier to start with. The positioning for the brand and launch campaign, has been done by Mullen Lintas.

     

    Said Garima Khandelwal, Chief Creative Officer, Mullen Lintas: “With Havells Studio, we have launched the positioning of Inside Thinking, a platform thought that’s uniquely Indian at its core, that craves the depth, has substance within. Packaging pathbreaking design and innovation that writes the future, but with the proposition that the greatest experiences are always built from the inside. We wanted to own a brand world that had this blend of futuristic technology but made for India, in India. In a design language with premium aesthetics, and widely extendable for its digital footprint, the first product launched is the air purifier and we are excited to see how it’s received.”

     

    Speaking on the campaign, Rohit Kapoor, EVP – Brand Marcom, Havells India Ltd added: “Havells Studio represents our commitment to deliver products and experiences that set new standards in consumer experience. Our first innovative product Meditate is a testament to that, as it offers revolutionary pioneering SpaceTech air purification technology developed in-house by the Havells R&D team in India. The air purifier comes with premium aesthetics and a portable AQI Monitor to deliver superior functionality to users. Our brief to Mullen Lintas was to focus on a storytelling that resonates with the product proposition and brings alive the premium experience it offers. We are glad to see the final result brings alive our commitment innovating futuristic technology made for India, in India.”

     

  • The video stars actor Sara Ali Khan

    Jungle, Havas & Vivo team up for anthem

    By Our Staff

     

    Production studio Jungle and Havas Worldwide announcd the launch of the Vivo Y Series Style  Anthem with actor Sara Ali Khan Said Anupama Ramaswamy, CCO, Havas Worldwide India: “The Vivo Y100 is a gorgeous phone and so the launch campaign needed to have style written all over it. And to bring this alive we made a music video seamlessly integrated with the product shots along with its main features. We’re glad to have partnered with Vivo India to make it happen.’”

     

    Added Shai Samtaney, Co-Founder and Director of Jungle:  “It’s always fun working on a music video format and Sara brought a blast of amazing energy to the overall performance.”

     

     

  • Polycab India, has become the official partner of the International Cricket Council (ICC)

    Polycab India is official ICC partner thanks to Madison Media & PMG

    By Our Staff

     

    Leading electrical goods company Polycab India has become the official partner of the International Cricket Council (ICC). Madison Media and Professional Management Group (PMG) consulted Polycab on this deal.

     

    ICC and Polycab’s association begins immediately and will cover all major ICC men’s and women’s events until 2023. This includes the ICC Women’s T20 World Cup in 2023, which will take place in South Africa; the ICC Men’s World Cup 2023, which will be held in India; and the ICC World Test Championship 2023, which will be held in England.

     

    On this announcement, Nilesh Malani, President and Chief Marketing Officer, Polycab India, said: “It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, partner with the International Cricket Council. The game is a passion for millions of fans worldwide and being driven by the same philosophy, we at Polycab understand the importance of connecting with our customers through their passion. We are happy to collaborate with Madison Media and PMG and leverage their unique strengths to deliver outstanding results for Polycab”.

     

    Added Sam Balsara, Chairman, Madison World on this association: “As Polycab embarks on a journey to build a Mega Brand in India, it has taken the right step of building a deeper association with Cricket. Ground sponsorship of ICC events create a certain aura for the Brand. And this year the ICC Men’s World Cup will also be held in India, which will increase the interest of Indians in the tournament. I have no doubt that Polycab will gain deeply by becoming the Official Partner of ICC.”

     

  • … though some of the findings of GroupM's TYNY & Madison's PMAR studies are very different

    A Tale of Two Reports

     

     

    By Indrani Sen

     

    Indrani SenIt is time to celebrate as the TYNY (This Year Next Year) 2023 report released by GroupM last week declared that the total value of Indian AdEx in 2022 has crossed the 100K crore mark touching INR 1,09,636 crore and in 2023 is estimated to grow at a healthy rate of 15.5% over 2022 towards another milestone of 150K crore (predicted as INR 146450 crore in 2023). Digital AdEx with an estimated 30% growth rate is expected to power the overall growth. India continues to be the fastest growing advertising market and as per the TYNY report has moved up from 9th position to the 8th position among the Top 10 countries with a share of 2% of the global adspend.

     

     

    As per the tradition set up over the last few years, the PMAR (Pitch Madison Advertising Report) 2023 was also released last week with a prediction that Indian AdEx will cross 100k crore mark in 2023 (predicted as INR 104230 crore) with a growth rate of 16% over 2022. Digital AdEX with an estimated 25% growth rate provide momentum to the growth.

     

    Both the TYNY and PMAR have been predicting in the same line over last few years with the gap between their estimates of the size of Indian AD Industry becoming wider year on year. By 2023 the size of the gap in the two estimates will be 40% of the total Indian ADEX size estimated by PMAR and by 2025 the size of the gap may become 50% of the Indian ADEX estimated by PMAR!! Globally is quite common to have difference in the estimates of the AD Industry size / AdEX estimated by different organisations, but if the difference becomes huge then it causes serious concern.

     

    Six years back, I wrote here an article comparing the estimates of TYNY 2017 and PMA 2017 https://www.mxmindia.com/2017/02/what-is-the-real-size-of-indian-ad-industry/. In that year, the estimates for Digital AdEx by the two agencies were almost the same, INR 7000+ crore in 2016 and INR 9000+ crore in 2017. However, the TV AdEx estimated by TYNY was considerably higher than the TV AdEx estimated by PMAO and hence the total Ad Industry expenditure estimated by TYNY was around INR 6000 crores higher than the that of PMAO.

     

    It is interesting to note that over the last six years, Digital AdEx has increased at a much higher rate in the TYNY reports than in the PMAR reports. In 2022, the Digital AdEx INR 68,642 crore reported by TYNY was double the estimate INR 34,405 crore shown by PMAR.  AS per the TYNY report, Digital ADEX now has more than 50% share of the total AdEx, while in the PMAR report total traditional media is still enjoying around 60% share of the total AdEx as shown in the table below.

     

     

    The various industry websites including www.mxmindia.com and financial/ business publications have already reported on the findings of the two reports. Digital did not suffer during the three waves of Covid-19,  among the traditional media TV was the first to recover its pre pandemic revenue, outdoor recovered in 2022, print, radio and cinema are expected to recover in 2023. On the whole. 2022 was a good year for Indian Advertising and the immediate future looks bright.

     

    In spite of the widening rift between the TYNY and PMAR estimates, their leaders agree on the future directions. Prasanth Kumar, South Asia CEO, GroupM has said “As technology redefines interactions between consumers, brands and businesses the ad industry must navigate thru this changing environment.” Sam Balsara, Chairman and Managing Director, Madison World has advised the advertisers “to take advantage of the evolved digital infrastructure for distribution and advertising to prepare for the future growth and to invest in building their own D2C channels.” Only if the two agencies could stop the widening rift between the two reports, we would be in a happier situation.

     

    Indrani Sen is a veteran industryperson and educator. This is a new season of her Monday column on MxMIndia. Her views here are personal.

     

  • Get set for a week of slight profound questions. And equally profound responses. Here's Dr Bhaskar Das in the February 20 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | Are the forecasts by GroupM and Madison in line with your own estimates of what the media economy will be this year? (PS: estimates or guesstimates?)

    Bhaskar DasGet set for a week of slight profound questions. And equally profound responses. Here’s Dr Bhaskar Das in the February 20 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

     

    Q. Are the forecasts by GroupM and Madison in line with your own estimates of what the media economy will be this year? (PS: estimates or guesstimates?)

     

    A. It is very difficult to do an armchair guesstimate about the media economy. Both the estimates have followed research methodologies that are robust enough to predict a direction that would provide impetus to media companies and advertisers to plan their media planning and buying activities accordingly. One needn’t focus on the divergence of their percentage growth/degrowth projections, but on the optimism evinced in India growth story through these reports when other nations are reeling under stagflation or declining growth trends. I am in convergence with the directions of these research reports, unless some force majeure queers the pitch of the Great India Story.

     

  • Appoints Elie Hankash as Head of the Dubai Office

    Laqshya Media Group expands agency in UAE and Gulf

    By Our Staff

     

    Laqshya Media Group (LMG), a marketing communications group, strengthens its presence in the UAE and Gulf region with the expansion of its agency business and the appointment of Elie Hankash as Head of its Dubai office. This move marks a significant milestone in LMG’s growth and reinforces its commitment to providing its clients with services in the region.

     

    Hankash has joined LMG as General Manager – UAE & Gulf and will be based at the Dubai office. He will report to Atul Shrivastava, Group CEO of Laqshya Media Group. He was previously Regional Buying Director at MCN Group for 15 years and has held senior positions at Leo Burnett, Y&R, McCann Erickson, and Memac Ogilvy. He holds a bachelor’s degree in Marketing and Management from Memphis, TN, USA.

     

    Said Atul Shrivastava: “We couldn’t be more excited to welcome Elie to the Laqshya Media Group family! His extensive background in related fields is a game changer as we grow our presence in the UAE and Gulf region. Our expertise and experience make us confident that clients will warmly receive our tech-focused and innovative approach to out-of-home media and partners alike.”

     

  • To lead on growth for business

    Buffalo Soldiers appoints Rohit Prakash as Lead Creative Officer

    By Our Staff

     

    Buffalo Soldiers advertising agency has appointed Rohit Prakash as its new Lead Creative Officer. He will take responsibility for Buffalo Soldiers’ creative teams across Delhi-NCR & Mumbai, working with clients such as Parker, Tim Hortons, udaan, Tech Mahindra, Whistling Woods International etc. he will report to Sumon K Chakrabarti, Co-Founder & CEO.

     

    Said Chakrabarti: “I am super excited and kicked that Rohit is joining our team. He’s an exceptional creative mind with a track record of delivering transformative work. To top it all, he is a compassionate leader with a truly global view and that fits into the ethos of Buffalo Soldiers. With our recent rapid growth and influx of new talent, Rohit’s passion for nurturing creative cultures makes him the perfect creative leader for us.”

     

    Sujay Chakraborty, Co-Founder & COO of Buffalo Soldiers added: “The agency is at an exciting point in its transformation journey and finding strategists that fit our transformed purpose is a challenging one. A robust understanding of brands, of levers of brand growth, of consumer journeys and modern marketing. With a pulse on popular and emerging culture. And above all, they need to be interesting people. Not an easy mix to find, you would agree! Rohit fits the bill perfectly.”

     

  • Called Changemakers for Good

    AFAA launches a pan-Asian award

    By Our Staff

     

    The Asian Federation of Advertising Associations (AFAA) launches a pan-Asian award called Changemakers for Good.

     

    The Award has four categories:

    1) Advertising – for messaging that has been transformational in the public space.

    2) Government – which is for a similar messaging but from the Government or an arm of the Government.

    3) Industry Leader – for a leader in the communications industry who has consistently led societal change in the last few years.

    4) Innovation – where technology or a radically different approach has made a difference in the lives of people.

     

    Said a communiqué – The period for the advertising messages would be the calendar year 2022. This is our pan Asian effort as a responsible industry association to highlight how communication has been used as a force for good. We believe this will position our industry in the right way, excite the younger generation to come and be a part of our industry and focus on some aspects of our industry that are unique to us. The awards will be judged in a two-tiered manner. National and then Pan Asian. The final winners will be felicitated at the prestigious AdAsia Seoul Korea in October ’23.” Detailed nominations with all relevant attachments can be submitted at afaahq@gmail.com along with contact details. Nomination deadline is March 15, 2023. For further details please visit afaaglobal.org.

     

    Srinivasan Swamy Chairman AFAA said: “We held a lot of discussions across Asia and came to the conclusion that in a world that is seeking out good in every single aspect of life, and even willing to pay a premium where they see something good, the time was ripe to salute what we call Changemakers for Good. This is a very simple set of four awards. And since we believe that the communication, or acts by these wonderful people is really priceless, we decided there would be no entry fee.”